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    This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear
    This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear
    This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear
    Audiobook8 hours

    This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear

    Written by Bobby Hundreds

    Narrated by Bobby Hundreds

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    About this audiobook

    The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

    Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

    The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

    In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

    LanguageEnglish
    PublisherMacmillan Audio
    Release dateJun 25, 2019
    ISBN9781250236173
    Author

    Bobby Hundreds

    Bobby Kim, also known as Bobby Hundreds, is the cofounder of The Hundreds, a pioneering streetwear label based in Los Angeles, as well as the Web3 project Adam Bomb Squad and the food media/festival company Family Style. He’s also the author of This Is Not a T-Shirt, a memoir about building a brand around community. Bobby is an artist, photographer, designer, writer, father, and husband.

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    Reviews for This Is Not a T-Shirt

    5/5

    31 ratings5 reviews

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    • 5/5
      Wow!That was amazing, so enjoyed Bobby’s storytelling and honesty. There’s something about hearing it from the horses mouth that doesn’t grow old!
    • 5/5
      This was my first time listening to an audiobook and I’m so happy I chose this one to start off. Bobby inspired me so much to continue with my brand. I’ll definitely re listen to this book again to experience Bobby’s journey and advice all over again.
    • 5/5
      Loved the mindset of people over product. Didn’t know anything about his story but I’m glad I found this book.
    • 5/5
      It was a great read!!! Refreshing to hear it from
      Bobby!
    • 5/5
      one of the most concise books on streetwear culture and a look in to Bobby’s life