Rating: 4 out of 5 stars
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Jack Trout
Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positionin...view moreAuthors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.view less
Books by Jack Trout
Positioning: The Battle for Your Mind Differentiate or Die: Survival in Our Era of Killer Competition Rating: 4 out of 5 stars4/5The New Positioning: The Latest on the World's #1 Business Strategy Rating: 2 out of 5 stars2/5REPOSITIONING: Marketing in an Era of Competition, Change and Crisis Rating: 0 out of 5 stars0 ratingsPositioning: The Battle for Your Mind, 20th Anniversary Edition Rating: 0 out of 5 stars0 ratings
Audiobooks by Jack Trout
The 22 Immutable Laws of Marketing Rating: 4 out of 5 stars4/5The 22 Immutable Laws of Marketing Rating: 4 out of 5 stars4/5Positioning: The Battle For Your Mind Rating: 4 out of 5 stars4/5In search of the Obvious: The Antidote for Today's Marketing Mess Rating: 4 out of 5 stars4/5