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The End of Fashion: The Mass Marketing of the Clothing Business Forever
By Teri Agins
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About this ebook
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute couture that sent Isaac Mizrahi's business spiraling.
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Teri Agins
Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.
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Reviews for The End of Fashion
Rating: 3.066666666666667 out of 5 stars
3/5
15 ratings1 review
- Rating: 3 out of 5 stars3/5Pretty interesting, if a little unfocused. I was surprised to learn how some of the business aspects of the fashion world work. I thought her ideas about what happened to fashion were right on. I would give it a higher rating if it didn't ramble so much, and still leave me with some unanswered questions.
I disagree with the people here that say it's outdated, not much has happened in the last 10 years and that's one of the points of the book. I suspect that it would be mostly younger people that think there have been big changes since this book was written, they wouldn't realize how much faster fashion moved in the past, and what a wider arc it took.
This just fits with my broader theme that fashion, music, art, and most popular entertainment has been winding down for the last 20 years and now it's pretty much at a standstill.1 person found this helpful