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    The Complete Guide to Getting Business Using LinkedIn
    The Complete Guide to Getting Business Using LinkedIn
    The Complete Guide to Getting Business Using LinkedIn
    Ebook69 pages1 hour

    The Complete Guide to Getting Business Using LinkedIn

    By Paul Davis

    ()

    Read preview

    About this ebook

    Learn...

    How to set up your profile to make it effective

    Optimising your profile to ensure you get found by potential clients

    How to build your network of contacts

    Getting more people to know about your business, and what you do

    Setting up an online brochure for your business, along with some of the hidden tools you can
    use to leverage your profile

    and more

    LanguageEnglish
    PublisherPaul Davis
    Release dateJun 5, 2013
    ISBN9781301356881
    The Complete Guide to Getting Business Using LinkedIn
    Author

    Paul Davis

    Paul Davis is a premier business specialist in Ireland and to date he has supported countless organisations and transformed several unprofitable enterprises into multi-million Euro successes.Specialising in advising professional service firms, Paul has earned a reputation for helping his clients triple fees, get more clients, and turn around difficult business situations, delivering measurable and permanent positive change for the business leaders he works with.Paul founded Davis Business Consultants in 2001, is a qualified management accountant, a certified management consultant, and the author of “EVOLVE – Look Within Yourself For Business Success”, which has been acclaimed as a book that is a game-changer and provides the blueprint for success.

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      Book preview

      The Complete Guide to Getting Business Using LinkedIn - Paul Davis

      The Complete Guide to Getting Business Using

      Linked In

      for Professional Service Executives

      Paul Davis

      ****

      Published by:

      Paul Davis at Smashwords

      Copyright (c) 2013 by Paul Davis

      ****

      All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from the Publisher. Requests for permission or further information should be addressed to the Publisher – Paul Davis, Davis Business Consultants.

      Smashwords Edition Licence Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy.

      Davis Business Consultants Ltd.

      Minley House

      Newtownpark Avenue, Blackrock

      Co Dublin, Ireland

      Tel: +353 (0) 1 288 5563

      Email: paul@davisbusinessconsultants.com

      www.davisbusinessconsultants.com

      CONTENTS

      INTRODUCTION

      CHAPTER 1: ABOUT LINKEDIN

      What is LinkedIn?

      The Purpose of LinkedIn

      How Can LinkedIn Help Your Business Grow?

      Demographics

      CHAPTER 2: GET STARTED WITH LINKEDIN

      Establish Your Objectives and Goals

      Create a Brand for Your Business

      Research and Choose Your Keywords

      Complete Your Profile

      Maximise Your Profile

      CHAPTER 3: EXPAND YOUR NETWORK IN LINKEDIN

      Create An Online Company Brochure Through LinkedIn

      Know What Your Customers Want Through LinkedIn Polls

      Use LinkedIn Groups and LinkedIn Focus Groups

      Seek Out Potential Customers Through LinkedIn Answers

      CHAPTER 4: USE THIRD-PARTY TOOLS TO PROMOTE YOUR BUSINESS

      Take Advantage of Social Media Networking

      Utilise Apps to Make the Most Out of Your LinkedIn Profile

      CONCLUSION

      ABOUT THE AUTHOR

      INTRODUCTION

      This guide was designed with professional service executives in mind, whether you are a solopreneur you work for a large firm.

      It has been created based on the techniques I myself use and have proven effective in terms of generating new business opportunities for myself and for my clients. It also contains what I have been teaching my clients who are in the field of professional services.

      Since 2001, I have been operating my own consultancy business and the majority of my portfolio is attributed to clients who are involved in professional services – accountants, consultants, solicitors, and so on.

      I firmly believe that taking advantage of LinkedIn should be part of every overall marketing strategy for business. It is one avenue that you should take to ensure that your business marketing can run on autopilot. It will also help to smooth out the feast-famine income cycles that most professional service executives experience in one way

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