The Man Behind The Brand: At The Office
By Doug Gelbert
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About this ebook
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see on around the office.
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The Man Behind The Brand - Doug Gelbert
The Man Behind The Brand – At the Office
by Doug Gelbert
published by Cruden Bay Books at Smashwords
Copyright 2010 by Cruden Bay Books
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see on our desks and around the office...
Bic Pens
Dennison Labels
Eberhard Faber Pencils
Hewlett Packard Computers
Kelly Girl
Mead Paper
Otis Elevators
Parker Pens
Pitney Bowes
Remington Typewriters
Smith Corona Typewriters
And the man behind the brand is...
Marcel Bich
In 1945 Milton Reynolds introduced the first ballpoint pen in America. It sold for a pricey $12.50 but created a sensation when it hit the market. In 1949 Marcel Bich introduced another ballpoint pen. It was non-refillable, encased in a simple plastic stick and sold for as little as 19 cents. It created a revolution when it hit the market.
Marcel Bich was born in Turin, Italy to French parents in 1914. By age 18 he was working the Paris streets peddling flashlights door to door. After a stint with the French Air Force Bich landed a job with