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    The Man Behind The Brand: In The Closet
    The Man Behind The Brand: In The Closet
    The Man Behind The Brand: In The Closet
    Ebook30 pages50 minutes

    The Man Behind The Brand: In The Closet

    By Doug Gelbert

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    About this ebook

    Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see when we open our closets.

    LanguageEnglish
    PublisherDoug Gelbert
    Release dateNov 29, 2010
    ISBN9781458114600
    The Man Behind The Brand: In The Closet

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      Book preview

      The Man Behind The Brand - Doug Gelbert

      The Man Behind The Brand – In the Closet

      by Doug Gelbert

      published by Cruden Bay Books at Smashwords

      Copyright 2010 by Cruden Bay Books

      All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.

      Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see when we open our closets...

      Brooks Brothers

      Bulova

      Calvin Klein

      Converse

      Endicott Johnson

      Florsheim

      Gucci

      Haggar

      Hanes

      Schaffner, Hart & Marx

      Kinney

      L.L. Bean

      Lacoste

      Lee

      Levi's

      Ralph Lauren

      Stetson

      And the man behind the brand is...

      Henry Brooks and John Brooks

      On the seventh of April, 1818 Henry Sands Brooks, then 45 years old, realized the culmination of a dream when he opened a clothing emporium on the corner of Catharine and Cherry Streets in Manhattan. The son of a Connecticut doctor, Brooks had been a successful enough New York grocer to enjoy shopping junkets to Europe where he indulged his taste for fancy clothes. Like every other merchant starting out Brooks pledged to make and deal only in merchandise of the best quality and to sell it at a fair profit only.

      The business was not confined to retail selling but also did a great trade among seafaring men in that part of New York. A grand tradition evolved when a seaman purchased an outfit: he was regaled with a hearty draft from a black bottle kept for this purpose beneath the counter.

      Brooks brought his relatives, first his brother John and then his sons Henry and Daniel, into the business which allowed the small shop to continue after his death in 1833. Men’s clothing styles closely emulated English fashion trends and like other clothiers Brooks offered as

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