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    The Man Behind The Brand: On The Go
    The Man Behind The Brand: On The Go
    The Man Behind The Brand: On The Go
    Ebook36 pages32 minutes

    The Man Behind The Brand: On The Go

    By Doug Gelbert

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    About this ebook

    Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Maytag, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let’s look at the men behind the names we as we travel.

    LanguageEnglish
    PublisherDoug Gelbert
    Release dateDec 1, 2010
    ISBN9781458078520
    The Man Behind The Brand: On The Go

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      Book preview

      The Man Behind The Brand - Doug Gelbert

      The Man Behind The Brand – On The Go

      by Doug Gelbert

      published by Cruden Bay Books at Smashwords

      Copyright 2010 by Cruden Bay Books

      All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.

      Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we as we travel...

      Avis

      Boeing

      Dunlop

      Evinrude

      Firestone

      Getty

      Goodrich

      Goodyear

      Hertz

      Hess

      Michelin

      Phillips

      Rand McNally

      Schwinn

      And the man behind the brand is...

      Warren Avis

      As an Air Force combat flying officer during World War II Warren Avis traveled many hard miles in Europe and America. Unfortunately much of it was after landing - making his way between the airport and his destination. Decent ground transportation was so scarce Avis sometimes carried motorcycles in the bomb bays of his planes so he would be able to get around when he landed.

      The solution was simple enough: a car-rental system needed to be set up at airports. It was not a new revelation but anyone who had thought of it considered it impossible. A national car-rental network would be required; huge fleets of cars necessary; elaborate controls mandatory. Even industry giant Hertz was reluctant to tackle the logistical nightmare presented by the airport market.

      It was left to Avis - who mustered out of the Air Force in 1946 - to be the first to rent cars at airports. Avis, who started dealing bikes and used cars as a teenager, was an auto dealer in Detroit and began there. He signed an exclusive contract to open the Avis Airlines Rent-A-Car System at Detroit’s Willow Run Airport. Simultaneously, he opened a rental location at Miami Airport, a favorite destination for both vacationers and business travelers.

      There was much to overcome. Many people didn’t know how to rent a car in those days; Avis set up counters near the baggage pick-up areas where he had twenty minutes or so to educate travelers on the Avis rental system. There were scores of details to work out: where to park the cars,

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