Tiger Blood! 7 Secrets to Charlie Sheen's Marketing Genius
By Alexis Abbey
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About this ebook
This is a book about marketing and branding.
People should not believe everything they see and read. Especially if it is generated from that marketing machine called Hollywood - where nothing is as it seems. After all, no one in the world ever goes out of his or her way to see a bad movie, but plenty of people have seen bad movies. How does this happen? Because the best marketing people in the world are working in Hollywood. They create amazing trailers and posters and generate buzz with critics and create word-of-mouth campaigns by hiring influential people in the media, and more.
Charlie Sheen has substantially increased the value of his own currency. People are watching him. Whether or not people like what he says or does is not important at all. He has a lot of value because he is a shining light in the darkness. People are attracted to that. Wherever he goes and whatever he does, people will follow. And in a marketing machine like Hollywood, that translates into money. And because Charlie Sheen is talented, too, then the world is going to benefit with some high level entertainment in the future as the best Producers, Directors, and Writers in Hollywood begin to scramble to put together a vehicle to show Charlie Sheen’s talents to the world.
How did he and his team do it. He's got some open secrets. 7 of them are revealed here.
Learn how Charlie Sheen is winning!
Alexis Abbey
Alexis Abbey is a San Francisco-based publicist for films, TV shows, and various events.
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Book preview
Tiger Blood! 7 Secrets to Charlie Sheen's Marketing Genius - Alexis Abbey
Tiger Blood! 7 Secrets to Charlie Sheen’s Marketing Genius
by
Alexis Abbey
Copyright 2011 Alexis Abbey
Smashwords Edition, License Notes This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy. Thank you for respecting the hard work of this author.
*****
Foreword
Thank you, Charlie Sheen. Just when I was getting ready to launch my book LIVING LIKE HUGH HEFNER: How to make lots of money, live an incredible life, and be surrounded with beautiful women all the time, Mr. Sheen has skyrocketed to the front of the headlines and has consequently revealed aspects of his incredible life that many people like me already knew about, but now everyone knows about. And in many ways, his life is more exciting than Hugh Hefner’s.
Sure, he is taking a lot of flack now. Mainly from women, and perhaps some - but not many - men. The fact is that most men would gladly switch their lives with Charlie Sheen’s in a heartbeat. He has been wealthy and famous for a very long time. He is talented. He is good looking. He is smart. He is ambitious, and has a lot of interests and friends. He clearly has a great sex life. And best of all, he is a marketing genius!
*****
Introduction
This is a book about marketing and branding.
People should not believe everything they see and read. Especially if it is generated from that marketing machine called Hollywood - where nothing is as it seems. After all, no one in the world ever goes out of his or her way to see a bad movie, but plenty of people have seen bad movies. How does this happen? Because the best marketing people in the world are working in Hollywood. They create amazing trailers and posters and generate buzz with critics and create word-of-mouth campaigns by hiring influential people in the media, and more.
What makes you think the Charlie Sheen scenes that are unfolding before you was not (and is not) some