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    The 10-Minute PR Checklist - Earn the Publicity You Deserve
    The 10-Minute PR Checklist - Earn the Publicity You Deserve
    The 10-Minute PR Checklist - Earn the Publicity You Deserve
    Ebook52 pages40 minutes

    The 10-Minute PR Checklist - Earn the Publicity You Deserve

    By Mark Coker

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    About this ebook

    Learn how to achieve virtually any business objective with the help of smart, strategic PR.

    LEARN HOW TO…

    * Promote your company, people, products and services

    * Earn more press coverage

    * Earn positive press coverage

    * Leverage PR as a tool to achieve virtually any business objective

    * Improve PR planning

    * Think more strategically

    * Identify new publicity opportunities

    * Avoid mistakes

    * Build a more effective PR team

    * Practice honest, ethical PR

    THE 10 MINUTE PR CHECKLIST is written for:

    * Entrepreneurs

    * Business leaders

    * Marketing executives

    * PR managers

    * Students of PR

    * Communications consultants

    * and anyone with an important story to tell

    Even if you already have a strong PR team in place, this checklist will give you new ideas to improve results.

    Because your business is ever-changing, THE 10 MINUTE PR CHECKLIST will inspire new ideas each time you read it. Discover new ideas to get out there and celebrate your accomplishments.

    Refer to this often as a brainstorming and auditing tool.

    Do you ever wonder why your competitors soak up all the attention from newspapers, magazines, broadcast television and blogs? What are they doing that you're not doing? Their products, services and people are no better than your own. The answer: They're executing a smarter, more proactive, more creative media relations program. Great press coverage doesn't just happen. It's earned. This checklist will show you how.

    Whether you're the founder of a garage startup or the CEO of a billion dollar publicly-traded company, this checklist will help improve your PR results.

    WHY DOES PR MATTER? Public relations is a tool for controlling awareness and perception. Numerous distinct groups of individuals have the power to nourish or destroy your company. Each group makes decisions based on information. Media creates awareness and shapes opinions. If you want to influence what people know or think about you and your company, and if you want to drive positive, viral word-of-mouth, you must work with media.

    At a basic level, "media" is simply the substrate upon which a message is carried or conveyed. The tongue of your customer, though word-of-mouth, is media.

    In recent years, the definition of media has broadened, and this presents you with exciting new opportunities for message delivery. Today, it's not just about working with reporters at the major magazines. Media has gone social. In addition to traditional media, you must also now contend with bloggers, customers, prospective customers, competitors and partners, most of whom participate in social media platforms such as Facebook, Twitter and blogs. These social media participants have the power to spread your message.

    This checklist won't teach you how to tweet on Twitter or write a blog. There are dozens of other resources to help you there. THE 10 MINUTE PR CHECKLIST focuses on proven media relations strategies and best-practices that will serve you well for years to come across all current and future media outlets.

    In this short ebook, Mark Coker shares some of his best secrets learned over twenty years as a successful entrepreneur and as a strategic communications consultant for dozens of high-profile companies large and small. He has used these secrets - all ethical and honest - to secure himself and his clients coverage in hundreds of stories in print, radio and broadcast media.

    Learn how to build great companies with the catalyst of strategic PR.

    LanguageEnglish
    PublisherMark Coker
    Release dateMay 7, 2011
    ISBN9781458001139
    The 10-Minute PR Checklist - Earn the Publicity You Deserve
    Author

    Mark Coker

    I'm Mark, founder of Smashwords. Our mission is simple: we want to create the world's single best ebook publishing and distribution platform for our indie authors, publishers, literary agents and retailers.I'm co-author with my wife of Boob Tube, a novel that explores the wild and wacky world of Hollywood celebrity. I also wrote the Smashwords Book Marketing Guide (how to market any book for free), the Smashwords Style Guide (how to format, produce and publish an ebook) and The 10-Minute PR Checklist (helps entrepreneurs and business managers think more strategically about public relations. It's not written for authors, though some authors find it valuable.).When I'm not writing or working on Smashwords, I enjoy gardening, traveling and hiking tall mountains, the tallest of which has been Mt. Kilimanjaro.Write me at first initial second initial at you know where dot com (though please direct all support inquires to the "comments/questions" link you'll find on any Smashwords page).

    Read more from Mark Coker

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      Book preview

      The 10-Minute PR Checklist - Earn the Publicity You Deserve - Mark Coker

      THE 10-MINUTE PR CHECKLIST

      Earn the Publicity You Deserve

      Copyright 2011 Mark Coker

      Smashwords Edition

      This ebook is licensed for your personal use only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Acknowledgements

      Thank you to my many former Dovetail Public Relations clients for contributing to my knowledge and appreciation for this magic we call public relations. Thanks to Gene Grossman of Magic Lamp Press for contributing copy editing to this book. Nikolai Shevchuk contributed additional copy editing. Cover design by Joleene Naylor.

      Table of Contents

      INTRODUCTION

      PART ONE – THE SELF-AUDIT

      Audit Your PR Posture

      Audit Your PR Planning

      Audit Your Vision

      Audit Your Reality

      Audit Your Story

      PART TWO – UNCOVERING TACTICAL OPPORTUNITIES

      Analyst Relations

      Target Media Lists

      Application Stories and Customer Case Studies

      Awards PR

      Blogger and Columnist Campaigns

      Contributed Articles

      Editorial Calendaring

      Editorial Onsite Visits

      Chalk Talks

      Leverage Your Travel Schedule

      Expert Sourcing

      Letters to the Editor

      Lists

      Press Releases – 16 Ideas

      Press Tours

      Product Reviews

      Speaking Engagements at Industry Conferences

      Trade Shows and Booth Meetings

      Viral Videos on YouTube

      Join HARO, Help-A-Reporter-Online

      Conclusion

      About the author

      INTRODUCTION

      PR represents your lowest cost, highest impact marketing and communications tool. Is your business taking full advantage of PR?

      THE 10 MINUTE PR CHECKLIST offers entrepreneurs, PR managers, marketing executives and CEOs a short, simple checklist to help you take full advantage of all available publicity opportunities.

      Learn how to…

      * Promote your company, people, products and services

      * Earn more press coverage

      * Earn more positive press coverage

      * Leverage PR as a tool to achieve virtually any business objective

      * Improve your existing PR efforts

      Even if you already have an in-house PR team or an external PR agency, this checklist will show you how to maximize the results of their efforts.

      Are you pursuing all your available publicity opportunities? Are you missing the high-impact, low-hanging fruit? Does your PR convey the proper attitude

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