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    CSR: Towards a DEFINITION
    CSR: Towards a DEFINITION
    CSR: Towards a DEFINITION
    Ebook69 pages1 hour

    CSR: Towards a DEFINITION

    By Dr. Joji Valli

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    About this ebook

    What is CSR?
    Can there be a single definition possible?
    What is CSR anyway?
    Until, last few decades of twentieth century, there was no explicit mention of the term Corporate Social Responsibility or CSR anywhere, though it was present. So this book will give in-depth overview of the theoretical aspects such as definitions, evolution, and philosophical impetus of the term CSR.

    LanguageEnglish
    PublisherCreatiVentures Publishing
    Release dateSep 8, 2014
    ISBN9781502223005
    CSR: Towards a DEFINITION
    Author

    Dr. Joji Valli

    Starting his career in management, he worked in India and abroad. He then turned to teaching and became an associate professor in management for MBA. After turning to writing, he authored eight books including the HeartSpeaks series. He launched CreatiVentures and started publishing his books to fight against the mafias of the publishing industry. He now publishes books with the intention of bloomering first-time authors and to challenge the traditional publishing and distribution systems. He has two Master's degrees and a doctorate in CSR. JojiValli bloomered himself with his first book 'Hearts On Fire' in 2003 and continues with his zealous vision of bloomering first-time authors through CreatiVentures.

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      Book preview

      CSR - Dr. Joji Valli

      Acknowledgement

      At the outset I would like to acknowledge that the content of this book is a chapter from my doctoral thesis titled Corporate Social Responsibility and Its Impact on the Society: A Philosophical Study. I would like to thank many seen and unseen hands who have been instrumental directly or indirectly. I want to thank first of all Dr. Deepak Tilak who has been a source of continuous inspiration for me. I also want to thank Dr. Umesh Keskar, the ever helpful Registrar and Jagdish Salve, the encouraging Asst. Registrar. I am also immensely grateful to Prof. Vijay Karekar, the Dean of the faculty for being such an understanding, helpful and inspiring person during this research.

      Indebted indeed, I am to Prof. Dr. Kuruvilla Pandikattu, the research guide for his creative suggestions and guidance during this journey. Being a philosopher-scientist, his multi-disciplinary depth of wisdom has been a catalyst in doing this inter-disciplinary research with mutual understanding — making it a joyfully experience to cherish in life. It is his inspiration and promptness that made me a successful, proud shisya under his wings and to spread my wings to venture into the new realm of CSR in the real world. Thank you, Kuruji, for being a wonderful guide, friend and inspiration in this research and in life.

      I also want express my gratitude to Dr. C. Drago, Dr. Shiju Xavier, Dr. Anil Parkhi, Dr. Gireesh Kumar and Fr. Sebastian for going through different drafts of my thesis and enhancing it with valuable suggestions and feedbacks from different disciplines of their expertise. At times, when I got stuck with no mood to proceed, it is their constant inspiration that boosted my spirit to return into the research with high level of energy and enthusiasm.

      I would also wish to acknowledge and be grateful to the wisdom of numerous philosophers, masters, authors and human beings whose works and life experiences I have referred, quoted or used to substantiate my concepts and standpoints in this research.

      Finally I am grateful to the Almighty for choosing me to undertake this research as it is said in the Quran that on every grain of wheat is written the name of the one that it is to be consumed. I express my deepest thankfulness from the depth of my heart for instilling me with apt ideas and power of creative thinking to successfully complete the wonderful research in CSR which is the need of the hour for the society.

      I wholeheartedly salute the EXISTENCE with reverence and humbleness as I dedicate and offer this book to the world.

      Dr. Joji Valli, Pune, India (September 10, 2014)

      Contact: drjojivalli@gmail.com

      Table of Contents

      Introduction 

      1. Historical Evolution of CSR 

      2. No Universal Definition but a Working Definition of CSR

      3. Some Definitions of CSR and its Evolution 

      4. Global Compact — A UN Global CSR Initiative 

      4.1 Human Rights 

      4.2 Labor Standards 

      4.3 Environment  

      4.4 Anti-Corruption  

      5. Advent of the Term — CSR 

      5.1 CSR: A Multipurpose Concept  

      6. CSR: A Catalyst for the Emergence of Corporate Conscience 

      7. Turning Point in the Evolution of CSR

      8. Corporate Involvement in CSR and their Benefits 

      9. Role of CSR in Local and Global Development

      10. Philosophical Impetus

      Conclusion 

      Introduction

      Human beings’ aspirations to be a catalyst for a positive social change are not necessarily a new phenomenon. Questions regarding the impact of human interventions have been present in various forms for centuries, ranging across the ancient, classical, medieval, mercantile, industrial and corporate eras in some or other forms.

      Until, last few decades of twentieth century, there was no explicit mention of the term Corporate Social Responsibility or CSR anywhere, though it was present. So this chapter will give in-depth overview of the theoretical aspects such as definitions, evolution, and philosophical impetus of the term CSR.

      1. Historical Evolution of CSR

      Hinduism speaks about nishkama karma.[1] Buddha

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