Cool Cat: Bringing 1940s and 1950s Flair to Your Wardrobe
By Lori Luster
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Cool Cat - Lori Luster
Table of
Contents
MODERN RETRO
COMFORTABLE ELEGANCE
THE WAR CHANGES EVERYTHING
MORE MONEY, MORE FASHION
THE RISE OF TEEN FASHION
GETTING ACTIVE
HAIR AND MAKEUP
WEARING THE PROOF
GLOSSARY
READ MORE
INTERNET SITES
INDEX
1
MODERN RETRO
Believe it or not, the trends you’re wearing right now aren’t entirely new. Look at the cuffed jeans and capris folded in your drawer. Put on a pair of wedge shoes. Tie your hair up in a scarf and paint your nails. All these trends are retro looks that started in the 1940s and 1950s.
The ‘40s and ‘50s were a time of enormous change for fashion in the United States. A young generation of Americans was dancing to swing music and rock and roll. Everyone was healing from the failed banks, food shortages, and no jobs of the 1930s’ Great Depression. Men went to fight in World War II (1939–1945).
Suddenly women had new roles at home and in the workplace. All these changes had a deep and lasting effect on fashion.
The ‘40s and ‘50s ushered in new fashions that continue to influence styles. If you have blue jeans or a bikini, you’re wearing trends that began in these decades. The looks that originated in the ‘40s and ‘50s are ageless, and that’s why they are still popular today.
You can bring even more of the iconic styles of these decades into your look. From styling your hair to making your own poodle skirt, what was old is new again!
2
COMFORTABLE ELEGANCE
In the early 1940s, people across the United States were struggling to rebuild their lives after the Great Depression. Americans turned to music and films as a way to cope with the difficult times, and both influenced the styles of the day.
In 1940 American clothing styles were dominated by the Paris couture houses. Designers Jeanne Lanvin, Coco Chanel, and Madeleine Vionnet created the styles of the day. At the beginning of the decade, the popularity of Lanvin’s romantic tiny waists and swirling full skirts grew.
ACTRESS, VERONICA LAKE 1942
Chanel’s beautiful use of simple lines hugging the body and comfortable fabrics was still as sought out and admired as it was in the 1930s.
But American couture clothing by this time was also greatly inspired by Madeleine Vionnet. Vionnet’s revolutionary bias cut is still used on apparel worn today.
Look at any material, and you’ll notice that it is made of woven fibers. Material that is cut on the bias is cut at an angle across its weave. This cut causes the material to drape and hang. Draping creates a more