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    The Long Tail (Review and Analysis of Anderson's Book)
    The Long Tail (Review and Analysis of Anderson's Book)
    The Long Tail (Review and Analysis of Anderson's Book)
    Ebook43 pages37 minutes

    The Long Tail (Review and Analysis of Anderson's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".

    This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.

    Added-value of this summary: 
    • Save time 
    • Understand key concepts 
    • Increase your business knowledge

    To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806233677
    The Long Tail (Review and Analysis of Anderson's Book)

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    Reviews for The Long Tail (Review and Analysis of Anderson's Book)

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    • 4/5
      Suggestive book on changing traditional business thinking and take up the Long Tail concept. Variety and abundance of products with the consumer having full power to decide on his choices rather than concentrating on blockbusters/hit products.

    Book preview

    The Long Tail (Review and Analysis of Anderson's Book) - BusinessNews Publishing

    Book Presentation

    The Long Tail by Chris Anderson

    Summary of The Long Tail (Chris Anderson)

    Book Abstract

    MAIN IDEA

    The real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing rather than trying to score a few mass market hits. The economy and our culture is evolving from focusing on mass markets to aggregating millions of niches into markets which end up being larger when combined than the traditional mass markets.

    A new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market.

    "The theory of the Long Tail can be boiled down to this: Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve, and moving towards a huge number of niches in the tail. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare. When you can dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantitative change, but a qualitative one, too. Bringing niches within reach reveals latent demand for noncommercial content. Then, as demand shifts towards the niches, the economics of providing them improve further, and

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