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    The Neopopular Bubble: Speculating on "the People" in Late Modern Democracy
    The Neopopular Bubble: Speculating on "the People" in Late Modern Democracy
    The Neopopular Bubble: Speculating on "the People" in Late Modern Democracy
    Ebook376 pages9 hours

    The Neopopular Bubble: Speculating on "the People" in Late Modern Democracy

    By Péter Csigó

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    About this ebook

    The common critique of media- and ratings-driven politics envisions democracy falling hostage to a popularity contest. By contrast, the following book reconceives politics as a speculative Keynesian beauty contest that alienates itself from the popular audience it ceaselessly targets. Political actors unknowingly lean on collective beliefs about the popular expectations they seek to gratify, and thus do not follow popular public opinion as it is, but popular public opinion about popular public opinion.

    This book unravels how collective discourses on “the popular” have taken the role of intermediary between political elites and electorates. The shift has been driven by the idea of “liquid control:” that postindustrial electorates should be reached through flexibly designed media campaigns based on a complete understanding of their media-immersed lives. Such a complex representation of popular electorates, actors have believed, cannot be secured by rigid bureaucratic parties, but has to be distilled from the collective wisdom of the crowd of consultants, pollsters, journalists and pundits commenting on the political process.

    The mediatization of political representation has run a strikingly similar trajectory to the marketization of capital allocation in finance: starting from a rejection of bureaucratic control, promising a more “liquid” alternative, attempting to detect a collective wisdom (of/about “the markets” and “the people”), and ending up in self-driven spirals of collective speculation.
    LanguageEnglish
    PublisherCentral European University Press
    Release dateJan 1, 2017
    ISBN9789633861684
    The Neopopular Bubble: Speculating on "the People" in Late Modern Democracy
    Author

    Péter Csigó

    Péter Csigó is a Hungarian sociologist researching collective speculation in the fields of popular media and democratic politics.

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