Walking through a large electronics store the other day something caught our eye on one of their OLED display televisions. While you’d like to hope it was the vivid, realistic images on screen, it wasn’t. It was the obvious burn-in. And it was bad. You could clearly see a shadow of the bottom logo bar / ticker from content they must use regularly peeking through what would have otherwise been a stellar video presentation. The burn-in scare was one of the factors that ultimately led to the demise of plasma televisions. Will burn-in be the demise of OLED?