Condi ti onal Redi stri buti on Ri ghts

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1)
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T h s b o o l s o c o c a t c o t o m y w l c , R o c h c l l c , m y c h l o r c n ,
M a o o a n o ] c s s c , a n o m y p a r c n t s , S a m a n o S a r a , w t h o u t w h o m
t h s b o o l a n o m y n c r c o b l y w o n o c r l u l l l c w o u l o n o t b c
p o s s b l c .
S p c c a l t h a n l s t o m y c n t r c t c a m a t I c a l I o t c n t a l s T r a n n g
l o r a l l o l t h c r l o v c , h c l p a n o s u p p o r t .
A n o t o a l l t h c p c o p l c w h o h a v c r c a o m y b o o l s , l s t c n c o t o
m y t a p c s a n o a t t c n o c o m y w o r l s h o p s . T h a n l y o u l o r " s h o w n g
u p . ` W t h o u t y o u , I c o u l o n o t l u l l l l m y l l c p u r p o s c .
A l l m y l o v c ,
T . H a r v F l c r
i
DEDICATION
A l l r g h t s r c s c r v c o u n o c r t h c n t c r n a t o n a l a n o
I a n A m c r c a n c o p y r g h t c o n v c n t o n s .
F r s t p u b l s h c o n t h c U n t c o S t a t c s o l A m c r c a .
A l l r g h t s r c s c r v c o . W t h t h c c x c c p t o n o l b r c l q u o t a t o n s n
a r c v c w , n o p a r t o l t h s b o o l m a y b c r c p r o o u c c o o r t r a n s m t t c o ,
n a n y l o r m , o r b y a n y m c a n s , c l c c t r o n c o r m c c h a n c a l
( n c l u o n g p h o t o c o p y n g ) , n o r m a y t b c s t o r c o n a n y
n l o r m a t o n s t o r a g c a n o r c t r c v a l s y s t c m w t h o u t w r t t c n
p c r m s s o n l r o m t h c p u b l s h c r .
DISCIAIMER
T h c a o v c c c o n t a n c o n t h s m a t c r a l m g h t n o t b c s u t a b l c
l o r c v c r y o n c . T h c a u t h o r o c s g n c o t h c n l o r m a t o n t o p r c s c n t
h s o p n o n a b o u t t h c s u b j c c t m a t t c r . T h c r c a o c r m u s t c a r c l u l l y
n v c s t g a t c a l l a s p c c t s o l a n y b u s n c s s o c c s o n b c l o r c
c o m m t t n g h m o r h c r s c l l . T h c a u t h o r o b t a n c o t h c
n l o r m a t o n c o n t a n c o h c r c n l r o m s o u r c c s h c b c l c v c s t o b c
r c l a b l c a n o l r o m h s o w n p c r s o n a l c x p c r c n c c , b u t h c n c t h c r
m p l c s n o r n t c n o s a n y g u a r a n t c c o l a c c u r a c y . T h c a u t h o r s n o t
n t h c b u s n c s s o l g v n g l c g a l , a c c o u n t n g , o r a n y o t h c r t y p c o l
p r o l c s s o n a l a o v c c . S h o u l o t h c r c a o c r n c c o s u c h a o v c c , h c o r
s h c m u s t s c c l s c r v c c s l r o m a c o m p c t c n t p r o l c s s o n a l . T h c
a u t h o r p a r t c u l a r l y o s c l a m s a n y l a b l t y , l o s s o r r s l t a l c n b y
n o v o u a l s w h o o r c c t l y o r n o r c c t l y a c t o n t h c n l o r m a t o n
c o n t a n c o h c r c n . T h c a u t h o r b c l c v c s t h c a o v c c p r c s c n t c o h c r c
s s o u n o , b u t r c a o c r s c a n n o t h o l o h m r c s p o n s b l c l o r c t h c r t h c
a c t o n s t h c y t a l c o r t h c r c s u l t o l t h o s c a c t o n s .
I u b l s h c o b y I c a l I o t c n t a l s I u b l s h n g
I r n t c o n C a n a o a
D c s g n b y S u z a n n c 8 u r r
Copyright 1996 by T. HARV EKER
1st Revision Date: April 2001
2nd Revision Date: September 2001
ISBN 0-962-8848-0-9
i i
T. Harv Eker
Financial Philosophy:
| yourc go|ng io work Inru nnywny,
you m|gIi ns wc|| gci r|cI. . . nnu iIc qu|ckcr iIc bciicr!
" F o r g c t t h c o r c t c a l a o v c c ! ` T . H a r v F l c r ' s m c s s a g c c o m c s
o r c c t l r o m t h c l r n g l n c s o l t h c " r c a l ` w o r l o . D c s c r b c o a s a
u n q u c b l c n o o l " s t r c c t s m a r t s w t h h c a r t , ` F l c r s o n c o l N o r t h
A m c r c a ' s l o r c m o s t b u s n c s s a n o p c r s o n a l s u c c c s s c o a c h c s .
H a v n g o w n c o 1 7 b u s n c s s c s b y t h c t m c h c w a s 8 O , h c u s c s
h a r o h t t n g , s t r a g h t t a l l t o p n p o n t t h c c r t c a l c l c m c n t s t h a t
m a l c t h c o l l c r c n c c b c t w c c n s u c c c s s a n o l a l u r c .
F l c r s p c c a l z c s n u s n g t h c " R a g s t o R c h c s ` a p p r o a c h . H c
h a s a l n a c l l o r s t a r t n g w t h l t t l c a n o c a r n n g l a r g c a m o u n t s o l
m o n c y , q u c l l y . H s p a s s o n s t c a c h n g o t h c r s t o o o t h c s a m c !
S t a r t n g w t h a n n t a l n v c s t m c n t o l j u s t $ 2 O O O , h c o p c n c o
o n c o l t h c l r s t r c t a l l t n c s s s t o r c s n a l l o l N o r t h A m c r c a . I n
o n l y 2 1 / 2 y c a r s , h c c x p a n o c o t o 1 O l o c a t o n s a n o t h c n s o l o h a l l
t h c c o m p a n y s h a r c s t o t h c H . ] . H c n z C o r p o r a t o n ( t h c l c t c h u p
p c o p l c ) l o r $ 1 . b m l l o n .
F l c r s t h c l o u n o c r o l t h c h g h l y a c c l a m c o " S t r c c t S m a r t
8 u s n c s s S c h o o l ` a n o p r c s o c n t o l I c a l I o t c n t a l s T r a n n g . H c
s t h c a u t h o r o l c l c v c n b c s t s c l l n g c o u r s c s , b o o l s a n o t a p c
p r o g r a m s . S t u o c n t s c o m c l r o m a l l o v c r t h c w o r l o t o a t t c n o h s
l l c c h a n g n g w o r l s h o p s .
A g r a o u a t c l r o m t h c " s c h o o l o l h a r o l n o c l s , ` F l c r s h a r c s
t h c " u p s a n o o o w n s ` o l h s o w n j o u r n c y t o w a r o t h c u l t m a t c
c o m b n a t o n o l m o n c y , m c a n n g a n o h a p p n c s s . H s s t u o c n t s
p u t t b c s t , " T . H a r v F l c r m a l c s s u c c c s s s m p l c ! `
F n j o y a n o p r o s p c r !
i i i
MEET THE AUTHOR
Pouer Principle:
Conventional uisdom
doesn't uork. . .
and never did!
1
W o u l o y o u l l c t o c a r n a l o t o l m o n c y `
W o u l o y o u l l c t o c a r n a l o t o l m o n c y . . . Q u c l l y `
I l s o , y o u a r c n t h c r g h t p l a c c . I a m a b o u t t o n t r o o u c c y o u
t o a o y n a m c n c w b u s n c s s s y s t c m t h a t w l l a l l o w y o u t o c r c a t c
w c a l t h l a s t c r t h a n y o u m a y h a v c c v c r o r c a m c o p o s s b l c .
M y n a m c s T . H a r v F l c r . I a m t h c a u t h o r o l c l c v c n b c s t s c l l n g
b o o l s , t a p c s , a n o h o m c l c a r n n g c o u r s c s n t h c a r c a s o l m o n c y ,
b u s n c s s a n o p c r s o n a l s u c c c s s . M y m o s t r c c c n t r c l c a s c s a
p o w c r l u l n c w p r o g r a m c a l l c o " S p c c o W c a l t h ` a n o I ' o l l c t o
s h a r c t w t h y o u a s a g l t . I c a l l t a " g l t ` b c c a u s c t h a s
c o m p l c t c l y t r a n s l o r m c o m y l l c , a n o t h c l v c s o l t h o u s a n o s o l
o t h c r s . I l n o w t c a n o o t h c s a m c l o r y o u . l c t m c s u g g c s t y o u
t a l c a l c w m o m c n t s r g h t n o w t o s t o o w n , r c l a x a n o r c a o c v c r y
w o r o o l t h s n v a l u a b l c b o o l . I a s s u r c y o u t w l l b c w c l l w o r t h
y o u r t m c .
S p c c o W c a l t h s a s t c p b y s t c p s y s t c m l o r m a l n g a m l l o n
o o l l a r s o r m o r c n y o u r o w n b u s n c s s n 8 y c a r s o r l c s s , a n o
c n j o y n g t h c j o u r n c y a l o n g t h c w a y !
l c t m c w a r n y o u . I l y o u ' r c c x p c c t n g c o m p l c x l o r m u l a s , y o u
a r c n l o r a s u r p r s c . T h c S p c c o W c a l t h m c t h o o s a r c c x t r c m c l y
s m p l c , b u t t h c y m a l c p c o p l c r c h !
T h c S p c c o W c a l t h s y s t c m s l o r p c o p l c w h o a l r c a o y o w n a
b u s n c s s , l o r p c o p l c w h o w a n t t o o w n a b u s n c s s , a n o l o r p c o p l c
w h o h a v c a j o b n o w , b u t w a n t t h c s c c u r t y o l " l n o w n g ` t h c y
c a n s u c c c c o o n t h c r o w n l t h c y l c a v c t h c r j o b o r t l c a v c s
t h c m ! I t ' s l o r a n y o n c w h o s t r c o o l s t r u g g l n g l o r m o n c y a n o
w a n t s t o b c c o m c l n a n c a l l y l r c c , o n c c a n o l o r a l l .
SPEEDWEAITH
2
Pouer Principle:
You have to
position yourself
for uealth.
D o y o u h a v c t o o w n y o u r o w n b u s n c s s n o r o c r l o r t h c
S p c c o W c a l t h s y s t c m t o w o r l ` I n a w o r o , y c s ! U n l o r t u n a t c l y ,
m a n y p c o p l c a r c s t l l b c n g s u c l c o n b y t h c o l o c o n v c n t o n a l
w s o o m , " G o t o s c h o o l , g c t g o o o g r a o c s , g c t a g o o o j o b , w o r l
h a r o a n o c v c r y t h n g w l l b c O . K . ` Y o u o o n ' t h a v c t o b c a r o c l c t
s c c n t s t t o r c c o g n z c t h a t m c t h o o o o c s n ' t w o r l a n o n c v c r o o .
N o t c c , 8 5 o l t h c p o p u l a t o n n c v c r b c c o m c s l n a n c a l l y
n o c p c n o c n t . I h a v c n o t h n g a g a n s t h a v n g a j o b , b u t l o r m o s t
p c o p l c , t h c a c r o n y m o l ] . O . 8 . , " ] u s t O v c r 8 r o l c , ` s a c c u r a t c .
T h c l c y s " I o s t o n n g . ` M o s t p c o p l c o o n ' t r c a l z c . . .
Y o u h a v c t o p o s t o n y o u r s c l l l o r w c a l t h .
D r c a m n g a b o u t m a l n g a m l l o n o o l l a r s n a j o b s l l c
t r y n g t o s c c t h c o c c a n l r o m t h c m o o l c o l N c b r a s l a . Y o u ' r c j u s t
n o t n t h c r g h t p l a c c l o r t .
I l y o u ' r c o n c o l t h c l c w p c o p l c w h o s a v c s m o n c y a n o n v c s t s
t n a c o m p o u n o n t c r c s t s a v n g s a c c o u n t , t h a t ' s g o o o , b u t n o t
g o o o c n o u g h ! T o o a y ' s n t c r c s t r a t c s a r c a b o u t t h c l o w c s t t h c y ' v c
b c c n n a o c c a o c . A s l o r g c t t n g r c h n r c a l c s t a t c , t h a t p a r t y s
o v c r t o o !
T h a t l c a v c s o w n n g y o u r o w n b u s n c s s a s t h c l a s t b a s t o n
r c m a n n g w h c r c c r c a t n g w c a l t h , c s p c c a l l y q u c l l y , s c v c n
p o s s b l c . T h a t ' s h o w I o o t , a n o t h a t ' s h o w y o u c a n o o t t o o .
F r o m 8 u s n c s s D u n c c T o 8 u s n c s s W z I n
1 7 " N o t S o F a s y ` l c s s o n s .
l l c m a n y p c o p l c , I ' v c t r c o a n y t h n g a n o c v c r y t h n g t o
" m a l c t . ` I n l a c t , I ' v c a c t u a l l y o w n c o 1 7 o l l c r c n t b u s n c s s c s .
3
Pouer Principle:
Success is a
learnable skill.
4
M y c a r l y b u s n c s s c a r c c r w a s a o s a s t c r . I l o s t m o r c m o n c y
t h a n I m a o c . 8 u t o n c t h n g I a l w a y s b c l c v c o , w a s t h a t . . .
S u c c c s s s a l c a r n a b l c s l l l .
S o I b c c a m c t h c u l t m a t c n l o r m a t o n j u n l c . I r c a o c v c r y
b o o l , l s t c n c o t o c v c r y t a p c , a n o w c n t t o c v c r y s u c c c s s s c m n a r
I c o u l o l n o . S u r c c n o u g h , t h n g s b c g a n t o c h a n g c . I g o t g o o o a t
m a l n g m o n c y . U n l o r t u n a t c l y , I w a s c v c n b c t t c r a t s p c n o n g t .
I h a o a c h o c c : F a r n m u c h m o r c o r l v c o n m u c h l c s s . T h a t ' s
w h c n I m a o c a c o n s c o u s o c c s o n t o b c c o m c a m l l o n a r c a n o
t h c l a s t c r t h c b c t t c r . I r c a l z c o t o a c h c v c t h s g o a l , I w o u l o h a v c
t o o o s o m c t h n g r a o c a l l y o l l c r c n t l r o m w h a t I w a s o o n g
b c l o r c . A m u l t m l l o n a r c a c q u a n t a n c c l c p t t c l l n g m c , " I l
s o m c o n c s o o n g b c t t c r t h a n y o u , t ' s b c c a u s c t h c y l n o w
s o m c t h n g y o u o o n ' t . ` S o I o c c o c o t o l c a r n c v c n m o r c a n o
o c v o t c o t h c n c x t s x m o n t h s t o a n a l y z n g t h c s t r a t c g c s a n o
t a c t c s o l t h c w o r l o ' s g r c a t c s t c n t r c p r c n c u r s t h o s c w h o w c r c
m a l n g t b g a n o l a s t . I p n p o n t c o c g h t c r t c a l s t c p s v r t u a l l y
c v c r y b u s n c s s t h a t h a o a c h c v c o s u c c c s s q u c l l y h a o n
c o m m o n . I n a m c o t h s s y s t c m " S p c c o W c a l t h ` a n o p u t t t o t h c
t c s t . I b o r r o w c o $ 2 , O O O l r o m m y V s a c a r o ( m y p r c v o u s
s p c n o n g h a b t s h a o t o t a l l y o r c o u p m y b a n l a c c o u n t ) a n o u s c o
t h c s y s t c m t o o p c n o n c o l t h c l r s t r c t a l l t n c s s s t o r c s n a l l o l
N o r t h A m c r c a . I t w a s c a l l c o F t n c s s l a n o . T h c r c s u l t s w c r c
" s t a g g c r n g . ` T h c S p c c o W c a l t h s t r a t c g c s a l l o w c o m c t o o p c n 1 O
s t o r c s n o n l y 2 1 / 2 y c a r s a n o t h c n s c l l h a l l m y s h a r c s t o t h c H . ] .
H c n z C o r p o r a t o n ( t h c l c t c h u p p c o p l c ) , l o r $ 1 . b m l l o n .
T h c S p c c o W c a l t h s y s t c m w o r l c o a m o n c y m r a c l c l o r m c
a n o t c a n w o r l o n c l o r y o u t o o . 8 u t l r s t y o u h a v c t o l c a r n t !
5
Pouer Principle:
Change brings opportunity!
Quick change brings
quick opportunity!
6
W o u l o y o u a g r c c t h a t y o u r b c l c l s o c t c r m n c y o u r a c t o n s `
T o h a v c a S p c c o W c a l t h m n o s c t y o u m u s t b c l c v c t h c l o l l o w n g
t w o s t a t c m c n t s : 1 . G c t t n g r c h q u c l l y s l c a s b l c . 2 . G c t t n g
r c h q u c l l y s l c a s b l c l o r y o u .
T h c r c ' s a l o t o l s l c p t c s m a b o u t " m a l n g m o n c y l a s t , ` b u t I
t h n l " G c t R c h Q u c l ` h a s g o t t c n a b a o r a p ! I n t h c p a s t , s o c c t y
h a s l a b c l c o t h o s c w h o w a n t c o t o c r c a t c w c a l t h q u c l l y a s
" o r c a m c r s , ` " g r c c o y , ` o r " s c a m a r t s t s . ` 8 u t , s c v c r a l t h o u s a n o
p c o p l c , n c l u o n g m c , h a v c g o t t c n r c h q u c l l y a n o l c g t m a t c l y .
T h c r c ' s n o t o n l y n o t h n g w r o n g w t h " m a l n g m o n c y l a s t , ` t s
t h c w a v c o l t h c l u t u r c ! T h c l a c t s , r g h t n o w s t h c g r c a t c s t t m c
n h s t o r y t o c r c a t c w c a l t h q u c l l y n y o u r o w n b u s n c s s . T o o a y ,
m o r c a n o m o r c l o r t u n c s a r c b c n g m a o c w t h l g h t c n n g s p c c o ,
a n o w t h g o o o r c a s o n .
T h c w o r l o s c h a n g n g q u c l l y , t c c h n o l o g y s c h a n g n g
q u c l l y , m a r l c t s a r c c h a n g n g q u c l l y a n o p c o p l c ' s n t c r c s t s a r c
c h a n g n g q u c l l y .
C h a n g c b r n g s o p p o r t u n t y !
Q u c l c h a n g c b r n g s q u c l o p p o r t u n t y !
F v c r y t m c t h c r c s a c h a n g c n t c c h n o l o g y , l a w , s o c a l
n t c r c s t , s t y l c , t h c m a r l c t o r t h c l a t c s t b u s n c s s b u z z w o r o
s o m c o n c g c t s r c h ! T o o a y , t h c s c c h a n g c s a r c h a p p c n n g b y t h c
m n u t c a n o c v c r y o a y p c o p l c a r c b c c o m n g m l l o n a r c s b y
t a l n g a o v a n t a g c o l t h c m . Y o u c a n t o o !
C r c a t n g w c a l t h q u c l l y h a s a l m o s t b c c o m c a n c c c s s t y .
8 c c a u s c o l t h c w o r l o ' s r a p o p a c c , c a r c c r c y c l c s h a v c s h o r t c n c o .
7
SPEEDWEAITH PRINCIPIE # 1:
DEVEIOP A SPEEDWEAITH MINDSET
Pouer Principle:
You can aluays be more,
have more and do more
because you can
aluays learn more.
8
] u s t t w o o c c a o c s a g o , m o s t p c o p l c h a o a " c r a o l c t o c o l l n `
m c n t a l t y , j o b s a n o b u s n c s s c s w c r c a l l c t m c c o m m t m c n t . 8 u t ,
t o o a y , t h c r c s n o s u c h t h n g a s j o b o r b u s n c s s s c c u r t y .
T h c c u r r c n t r c a l t y s t h a t m o s t o l u s w l l g o t h r o u g h s x o r
s c v c n c o m p l c t c c a r c c r o r b u s n c s s c h a n g c s n o u r l l c t m c , t h c
a v c r a g c l c n g t h o l c a c h b c n g a b o u t l v c y c a r s . M c a n n g , y o u
" m a l c y o u r m o n c y ` n t h a t p c r o o o r y o u o o n ' t m a l c t a t a l l .
I r o o u c t c y c l c s h a v c a l s o c h a n g c o : T h c s t a g c s o l S T A R T
G R O W T H M A T U R A T I O N S A T U R A T I O N D F C l I N F , u s c o
t o t a l c t w c n t y y c a r s . N o w y o u r p r o o u c t o r b u s n c s s c o u l o
b c c o m c a o n o s a u r n l v c y c a r s o r l c s s !
D c v c l o p a n c w c o m p u t c r s o l t w a r c p r o g r a m a n o s c c h o w
l o n g t t a l c s b c l o r c s o m c o n c l n o c l s t o l l o r m p r o v c s t . I l y o u
g c t s x m o n t h s , y o u ' r c l u c l y ! l o o l a t p u b l s h n g . T o o a y , l y o u
w r t c a b c s t s c l l c r , h o w l o n g o o c s t s t a y o n t h c b c s t s c l l c r l s t ` I l
y o u ' r c p o p u l a r l o r o n c w h o l c y c a r , y o u ' r c a l m o s t m m o r t a l .
T h n g s h a v c c h a n g c o . I t ' s t m c t o r c v s c w h a t w c o c c m a s a
" n o r m a l ` t m c l r a m c l o r s u c c c s s . S p c c o W c a l t h s n o t o n l y
p o s s b l c , t ' s p r a c t c a l . I t ' s t h c w a y o l t o o a y ' s h g h s p c c o w o r l o .
F t h c r y o u l l o w w t h t o r l g h t a g a n s t t . T h c c h o c c s y o u r s .
N o w l o r t h c o t h c r q u c s t o n . . .
I s S p c c o W c a l t h l c a s b l c l o r y o u `
W h a t w o u l o y o u o o l y o u w a n t c o t o b c c o m c a p r o l c s s o n a l
t c n n s p l a y c r o r w o r l o c l a s s a r t s t ` W o u l o n ' t y o u l c a r n t h c s l l l
a n o t h c n p r a c t c c ` I n a s m l a r w a y , y o u c a n l F A R N t o p l a y t h c
g a m c o l b u s n c s s . . . a n o w n ! l c t m c r c p c a t , s u c c c s s s a
l c a r n a b l c s l l l . T h a t ' s w h y t h c p a s t o o c s n o t c q u a l t h c l u t u r c .
9
Pouer Principle:
If you are going to
uork hard anyuay,
you may as uell get rich.
and the quicker the better.
1 0
Y o u c a n a l w a y s b c m o r c , h a v c m o r c
a n o o o m o r c b c c a u s c y o u c a n a l w a y s l c a r n m o r c .
I t o o c s n ' t m a t t c r l y o u ' v c g o n c " b c l l y u p ` t h r c c t m c s o r
h a v c n c v c r h a o a b u s n c s s n y o u r l l c . T h c o n l y q u c s t o n s :
" A r c y o u W I l l I N G T O l F A R N ` ` I l y o u m a s t c r t h c
S p c c o W c a l t h s y s t c m a n o u s c t , y o u w l l g c t r c h n s h o r t o r o c r .
A n o t h c r l a c t o r t o c o n s o c r s y o u r I F R S O N A l I T Y . F o r
m a n y o l u s , a t t c m p t n g t o c r c a t c w c a l t h q u c l l y s m o r c n a t u r a l .
I n b u s n c s s , a s n r a c n g , t h c r c a r c S I R I N T F R S , a n o t h c r c a r c
M A R A T H O N F R S . W h c h a r c y o u ` S o m c l o l l s a r c " o c a ` p c o p l c .
T h c y l l c t o c r c a t c c o n c c p t s , s t a r t t h n g s , g r o w q u c l l y , a n o t h c n
m o v c o n t o t h c n c x t p r o j c c t . O t h c r s p r c l c r l o n g t c r m s t a b l t y
a n o r o u t n c n t h c r w o r l . U n t l r c c c n t l y , " s p r n t c r s , ` t h o s c o l u s
w h o l l c t o m a l c t h n g s h a p p c n l a s t , w c r c c o n s o c r c o u n s t a b l c ,
a l m o s t " l l a l y . ` Y o u l n o w t h c g u l t t r p : " W h a t o o y o u m c a n y o u
w a n t t o t r y s o m c t h n g n c w ` Y o u o n l y g o t n t o t h s t w c l v c y c a r s
a g o ! ! ` I n t o o a y ' s m a r l c t p l a c c , t h a t a t t t u o c s a r c h a c . T h c p o n t
s , l y o u ' r c a s p r n t c r o r w o u l o b c o p c n t o t r y n g t s p r n t !
T h c l n a l l a c t o r n o c t c r m n n g l S p c c o W c a l t h s l c a s b l c l o r
y o u s t h c s t r c n g t h o l y o u r D F S I R F . Y o u m u s t t r u l y w a n t t o
c r c a t c l n a n c a l l r c c o o m l a s t . W h y ` 8 c c a u s c t h s s n ' t g o n g t o b c
a s c c n c s t r o l l n t h c p a r l . I t ' s g o n g t o b c a c h a l l c n g c , a 8 t o 5
y c a r m s s o n t h a t w l l r c q u r c l o c u s , c o m m t m c n t , a n o
s o m c t m c s h a r o w o r l , a t l c a s t o u r n g t h c n t a l s t a g c . 8 u t m o s t
p c o p l c a l r c a o y w o r l h a r o . S o m y p h l o s o p h y s s m p l c .
I l y o u a r c g o n g t o w o r l h a r o a n y w a y ,
y o u m g h t a s w c l l g c t r c h . . .
a n o t h c q u c l c r t h c b c t t c r .
1 1
Pouer Principle:
Money is a convenient
symbol that represents and
measures the value
of goods and services
exchanged betueen people.
1 2
" M o n c y , ` l l c t o r n o t , s a h u g c p a r t o l o u r l v c s .
U n l o r t u n a t c l y m o s t p c o p l c o o n ' t r c a l l y u n o c r s t a n o t . S o w h a t
s m o n c y a n y w a y `
M o n c y s a c o n v c n c n t s y m b o l t h a t r c p r c s c n t s a n o
m c a s u r c s t h c v a l u c o l g o o o s a n o s c r v c c s
c x c h a n g c o b c t w c c n p c o p l c .
T h c l c y w o r o n t h a t o c l n t o n s V A l U F . I t ' s v a l u c t h a t
o c t c r m n c s y o u r n c o m c .
T h c l a w o l I n c o m c :
Y o u w l l b c p a o n o r c c t p r o p o r t o n t o t h c v a l u c y o u
o c l v c r a c c o r o n g t o t h c m a r l c t p l a c c .
I o o n ' t m c a n t o b c c r t c a l , b u t I h a v c t o t c l l t l l c t s : T h c
r c a s o n m o s t p c o p l c a r c b r o l c s t h a t t h c y o o n ' t o c l v c r a l o t o l
V A l U F n t h c c y c s o l t h c c u r r c n t m a r l c t p l a c c . T h c m p o r t a n t
c l c m c n t h c r c s D F l I V F R .
M a n y p c o p l c h a v c g o o o o c a s , g o o o n t c n t o n s , c v c n
p r o o u c c g o o o p r o o u c t s o r s c r v c c s , b u t c t h c r t h c r v a l u c s n o t
c o n s o c r c o v c r y v a l u a b l c n t o o a y ' s m a r l c t p l a c c , o r t h c y j u s t
o o n ' t o c l v c r c n o u g h o l t . I t ' s s m p l c . . .
I l y o u o o n ' t o c l v c r a l o t , y o u o o n ' t g c t p a o a l o t .
S o w h a t o c t c r m n c s y o u r v a l u c n t h c m a r l c t p l a c c `
1 3
SPEEDWEAITH PRINCIPIE #2:
DEIIVER MASSIVE VAIUE
1 4
Pouer Principle:
The Iau of Income:
You uill be paid
in direct proportion
to the value you deliver
according to the marketplace.
T h c r c a r c l o u r n c o m c l a c t o r s t h a t o c t c r m n c a l m o s t t o t h c
p c n n y h o w m u c h y o u w l l c a r n :
D c m a n o + S u p p l y + Q u a l t y + Q u a n t t y
$ $ $
1 . T h c D F M A N D l o r y o u r " v a l u c ` m c a n s h o w m u c h t h c
m a r l c t p l a c c w a n t s t . T o c r c a t c S p c c o W c a l t h , y o u m u s t o l l c r
a h o t p r o o u c t o r s c r v c c w h c h s n h g h o c m a n o .
W h c n I l r s t s t a r t c o F t n c s s l a n o , p c o p l c t r c o t o b u y
c q u p m c n t w h l c I w a s s t l l r c n o v a t n g t h c s p a c c b c l o r c t h c s t o r c
o p c n c o . W t h n t h r c c w c c l s o l o p c n n g , c u s t o m c r s w c r c l n n g
u p o u t s o c t h c o o o r . I m a o c $ 1 1 , O O O n c t p r o l t o n m y s x t h
S a t u r o a y . . . b c c a u s c m y v a l u c w a s n h g h o c m a n o !
2 . T h c S U I I l Y o l y o u r " v a l u c ` r c l l c c t s h o w m u c h t h c
m a r l c t p l a c c a l r c a o y h a s o l y o u r p r o o u c t o r s c r v c c , a n o h o w
r c a o l y a v a l a b l c t s c l s c w h c r c .
W h y o o c s a b r a n s u r g c o n c a r n a s m u c h n o n c o a y a s a g a s
s t a t o n a t t c n o a n t c a r n s n a w h o l c y c a r ` 8 c c a u s c h c o r s h c h a s a
r a r c a n o s p c c a l z c o s l l l t h a t s c r t c a l w h c n n c c o c o . I u t
b l u n t l y , t h c r c a r c m l l o n s w h o c a n p u m p g a s , b u t l c w w h o c a n
l x b r a n s .
W h c n s u p p l y s l m t c o , v a l u c n c r c a s c s .
T h n l o l r c a l c s t a t c . O c c a n l r o n t p r o p c r t y s r a r c a n o
c x t r c m c l y l m t c o , t h c r c l o r c t s h g h c r n v a l u c t h a n p r o p c r t y
n l a n o . T o n c r c a s c y o u r v a l u c n b u s n c s s , y o u m u s t p r o v o c
s o m c t h n g l c w o t h c r s h a v c , o r o o s o m c t h n g n a w a y t h a t n o
o n c c l s c o o c s .
1 5
Pouer Principle:
If you don't deliver a lot,
you don't get paid a lot.
1 6
8 . T h c Q U A l I T Y o l y o u r " v a l u c ` m c a n s h o w g o o o y o u r
p r o o u c t s a n o s c r v c c s a r c a n o j u s t a s m p o r t a n t h o w
g o o o y o u a r c a t y o u r b u s n c s s .
T h c h g h c r t h c q u a l t y , n r c l a t o n t o t h c p r c c ,
t h c h g h c r t h c v a l u c .
I h a v c a m o t t o n b u s n c s s , " D o t w c l l o r o o n ' t o o t a t a l l .
M a l c t g r c a t o r o o n ' t m a l c t a t a l l . `
D o c s q u a l t y a l l c c t y o u r n c o m c ` Y o u b c t t o o c s . D o y o u
r c t u r n t o a b u s n c s s l y o u r c c c v c s h o o o y p r o o u c t s o r l o u s y
s c r v c c ` O l c o u r s c n o t a n o n c t h c r o o c s a n y o n c c l s c !
A s l o r t h c s c c o n o p a r t o l t h c q u a l t y c q u a t o n , " h o w g o o o
a r c y o u a t y o u r b u s n c s s ` ` T h c r u l c s s m p l c .
I l y o u w a n t t o g c t p a o t h c b c s t , b c t h c b c s t !
K c c p l c a r n n g . S t u o y b u s n c s s , s t u o y y o u r s p c c l c l c l o a n o
s t u o y t h c S p c c o W c a l t h p r n c p l c s a s l y o u r l l c o c p c n o c o o n t .
F n a n c a l l y , t o o c s !
4 . T h c Q U A N T I T Y o l y o u r " v a l u c ` s h o w m u c h o l y o u r
p r o o u c t o r s c r v c c y o u o c l v c r .
O l a l l l o u r l a c t o r s , m o s t p c o p l c h a v c t h c g r c a t c s t c h a l l c n g c
w t h t h s o n c . Y o u m a y h a v c a n c x c c l l c n t p r o o u c t o r s c r v c c a n o
y o u m a y c v c n o c l v c r t t o t h c m a r l c t p l a c c , b u t n o t n c n o u g h
q u a n t t y t o c r c a t c w c a l t h , c s p c c a l l y S p c c o W c a l t h !
I l y o u w a n t t o g c t p a o ,
y o u m u s t o c l v c r y o u r v a l u c t o p c o p l c .
1 7
Pouer Principle:
If you uant to get
paid the best,
be the best!
1 8
I l y o u w a n t t o g c t r c h ,
Y o u m u s t o c l v c r y o u r v a l u c t o a l o t o l p c o p l c !
T h a t ' s w h y . . .
R c g a r o l c s s o l t h c b u s n c s s y o u ' r c n , p a r t o l y o u r r c v c n u c
s h o u l o c o m c l r o m p r o o u c t s a l c s .
A p r o o u c t c n h a n c c s y o u r a b l t y t o o c l v c r m a s s v c
q u a n t t c s . W h c n y o u h a v c a p r o o u c t t o s c l l , t h c r c a r c n o l m t s
o n h o w m u c h y o u c a n p r o o u c c a n o o c l v c r , t h c r c l o r c , N O
C F I l I N G O N Y O U R I N C O M F .
I l y o u ' r c n a j o b o r s c r v c c b u s n c s s , a n o y o u p c r s o n a l l y
h a v c t o p c r l o r m t h c s c r v c c , s u c h a s g v n g m a s s a g c s , t h c r c s a
o c l n t c c c l n g o n y o u r n c o m c . l c t ' s l a c c t , t h c r c a r c o n l y s o
m a n y m a s s a g c s a m a s s c u s c c a n g v c n a o a y ! T h c s a m c
l m t a t o n s h o l o t r u c l y o u a r c a c o u n s c l o r , a c o n s u l t a n t , a
p r o l c s s o n a l , o r a n y o n c c l s c w o r l n g b y t h c h o u r o r o n a s a l a r y .
I l y o u o o h a v c a p c r s o n a l s c r v c c b u s n c s s , h c r c a r c t h r c c
w a y s t o b r c a l t h r o u g h t h c c c l n g o n y o u r n c o m c . T h c l r s t s
t o O F F F R A I R O D U C T .
I t ' s b c s t l t ' s a n A D D O N p r o o u c t o n c t h a t a l g n s w t h
y o u r c u r r c n t b u s n c s s , a n o w o u l o b c n c l t y o u r c u r r c n t c l c n t s .
Y o u c a n c r c a t c y o u r o w n p r o o u c t , o r c v c n o l l c r s o m c o n c c l s c ' s
p r o o u c t y o u c n o o r s c . F o r c x a m p l c , a m a s s c u s c c o u l o o l l c r
p r o o u c t s t h a t b c n c l t t h c h c a l t h a n o w c l l b c n g o l t h c b o o y , s u c h
a s n u t r t o n a l s u p p l c m c n t s , b o o y o l s , a r o m a t h c r a p y p r o o u c t s ,
b o o l s o n m a s s a g c a n o y o g a , a n o r c l a x a t o n t a p c s .
A s c c o n o w a y s t o " C l O N F ` y o u r s c l l . T h c o c a s t o t r a n
o r h r c o t h c r s t o w o r l l o r y o u . I n s t c a o o l b c n g a s o l c
1 9
Pouer Principle:
If you uant to get paid,
you must deliver
your value to people.
If you uant to get rich,
you must deliver your value
to a lot of people!
2 0
c o n s u l t a n t , y o u o w n a c o n s u l t n g c o m p a n y w t h l v c , t c n , o r
l l t y c o n s u l t a n t s w o r l n g l o r y o u ! T h s s s m p l y a w a y o l
o c l v c r n g m o r c o l y o u r v a l u c t o t h c m a r l c t , w h c h r c s u l t s n
m o r c n c o m c .
I l n c t h c r o l t h c a b o v c c h o c c s a r c v a b l c a n o y o u a r c
a o a m a n t a b o u t s t a y n g n a p c r s o n a l s c r v c c b u s n c s s o r a j o b ,
y o u w l l p r o b a b l y n c c o a S F C O N D S O U R C F O F I N C O M F ,
p r c l c r a b l y o n c t h a t h a s t h c " p o t c n t a l ` t o c r c a t c w c a l t h . T o o a y
t h c r c a r c o o z c n s o l " o s t r b u t o r ` t y p c o p p o r t u n t c s w h c r c y o u
c a n s t a r t p a r t t m c a n o m o v c t o l u l l t m c w h c n y o u r n c o m c
w a r r a n t s t . T h c t r c l s t o c h o o s c t h c r g h t o p p o r t u n t y , a n o
t h a t ' s t h c s u b j c c t o l o u r n c x t p r n c p l c .
D c m a n o , s u p p l y , q u a l t y a n o q u a n t t y a r c t h c c o r n c r s t o n c s
o l v a l u c a n o o c l v c r n g m a s s v c v a l u c s a n c s s c n t a l p a r t o l t h c
S p c c o W c a l t h s y s t c m . I n l a c t , o c m a n o a n o s u p p l y a l l c c t t h c n c x t
S p c c o W c a l t h p r n c p l c o r a m a t c a l l y . . .
2 1
Pouer Principle:
Timing is everything"
2 2
H a v c y o u h c a r o t h c s a y n g , " T m n g s c v c r y t h n g ` ` T h a t
s t a t c m c n t s g o s p c l w h c n t c o m c s t o m a l n g m o n c y l a s t n
b u s n c s s . W h a t c x a c t l y s t m n g ` I t ' s s m p l y m a t c h n g y o u r
p r o o u c t o r s c r v c c t o t h c w a n t s a n o n c c o s o l t h c c u r r c n t
m a r l c t p l a c c c h o o s n g t h c R I G H T I R O D U C T O R S F R V I C F , n
t h c R I G H T I l A C F , a t t h c R I G H T T I M F .
T h s s c r t c a l . I l y o u g c t t h s s t c p r g h t , y o u ' r c 5 O t h c r c !
8 u s n c s s o c a s a n o o p p o r t u n t c s a r c l l c c a r s . T h c r c a r c 2 2 O
m . p . h . , F o r m u l a 1 r a c c c a r s , t h c r c a r c o c c r c p t , b r o l c n o o w n
j a l o p c s , a n o c v c r y l n o o l v c h c l c n b c t w c c n .
T h c q u c s t o n s , w h a t a r c y o u t r y n g t o c r c a t c y o u r l o r t u n c
w t h ` A r a c c c a r o r a j a l o p y ` I l y o u o o n ' t h a v c a c o n c c p t o r a t
l c a s t o n c p r o o u c t o r s c r v c c t h a t ' s s u p c r h o t r g h t n o w , y o u n c c o
t o l n o o n c . . . l y o u w a n t a c h a n c c t o c r c a t c w c a l t h q u c l l y !
I ' m n o t n c c c s s a r l y a o v o c a t n g t h a t y o u c h a n g c b u s n c s s c s ,
b u t l y o u r p r c s c n t c o n c c p t , p r o o u c t , o r s c r v c c w a s n a h o r s c
r a c c , w o u l o t h c m a r l c t p l a c c s c c t a s a t h o r o u g h b r c o o r a
o o n l c y `
T h c t r u t h s , a l m o s t a n y o n c c o u l o h a v c m a o c a " l l l n g ` n
t h c h o m c l t n c s s c q u p m c n t b u s n c s s a t t h c t m c I o o . W h y `
8 c c a u s c I w a s r o n g a s u p c r h o t t r c n o a " t h o r o u g h b r c o . ` T h c
t m n g w a s p c r l c c t l o r b o t h t h c c o n c c p t a n o t h c p r o o u c t .
C h o o s n g t h c r g h t v c h c l c a t t h c r g h t t m c s
a r a r c a n o h g h l y p r o l t a b l c s l l l t h a t c a n b c l c a r n c o !
2 3
SPEEDWEAITH PRINCIPIE #3:
TIMING: CHOOSE THE RIGHT BUSINESS
AT THE RIGHT TIME
Pouer Principle:
Choosing the right vehicle
at the right time is a rare
and highly profitable skill
that can be learned!
2 4
U n l o r t u n a t c l y , m o s t p c o p l c h o p o n a t r c n o w h c n t ' s a l r c a o y
t o o l a t c , a n o t h c b g l o r t u n c s h a v c a l r c a o y b c c n m a o c .
O n t h c o t h c r h a n o , b c n g t o o c a r l y s n o b c t t c r . I l I h a o
o p c n c o F t n c s s l a n o t h r c c y c a r s c a r l c r t h a n I o o , I a s s u r c y o u ,
t w o u l o h a v c o c o . T h c m a r l c t w a s n ' t r c a o y t h c r c w c r c n ' t
c n o u g h h c a o l n c s a b o u t l t n c s s o r c n o u g h h g h q u a l t y , h o m c
l t n c s s p r o o u c t s a v a l a b l c y c t . N o t c n o u g h p c o p l c w c r c t r c o o l
o r v n g t o c r o w o c o g y m s .
Y o u h a v c t o l c a r n h o w t o g a u g c a n o t m c t h c m a r l c t .
Y o u h a v c t o l n o w w h c n t o g c t n ,
a n o w h c n t o g c t o u t !
I n t h c S p c c o W c a l t h s y s t c m , y o u r n t c n t o n m u s t b c t o g c t n
o n a " g r o u n o l l o o r o p p o r t u n t y , ` m c a n n g D F M A N D s h g h a n o
S U I I l Y s l o w . A t t h s t m c t h c c l c v a t o r o l o p p o r t u n t y s g o n g
u p . T m c t o g c t o n ! l a t c r , S U I I l Y o v c r t a l c s D F M A N D a n o t h c
c l c v a t o r o l o p p o r t u n t y s t a r t s g o n g o o w n . T m c t o g c t o l l !
W a n t a n c x a m p l c o l a g r o u n o l l o o r o p p o r t u n t y a v a l a b l c
r g h t n o w ` A n o b v o u s o n c s s u p p l y n g p r o o u c t s a n o s c r v c c s
t o I n t c r n c t u s c r s . T h c I n t c r n c t s a c o m p u t c r c o m m u n c a t o n s
n c t w o r l t h a t s g r o w n g b y m l l o n s o l u s c r s a m o n t h . I t w l l b c
a s b g a m c o u m , l n o t b g g c r , t h a n t c l c v s o n . W h a t ' s t a l l
m c a n ` I t m c a n s a s a S p c c o W c a l t h c n t r c p r c n c u r , y o u A C T
N O W !
] u s t l l c 2 2 y c a r o l o M a r c A n o r c c s s c n o o . W o r l n g n a
c o l l c g c c o m p u t c r l a b , h c o c v c l o p c o a n c w s o l t w a r c p r o g r a m
c a l l c o " N a v g a t o r , ` t h a t m a o c t c a s c r t o c x p l o r c t h c I n t c r n c t . I n
t w o y c a r s , h s n c t w o r t h w c n t l r o m z c r o t o $ 5 O m l l o n !
" N a v g a t o r ` w a s p c r l c c t l y t m c o .
2 5
Pouer Principle:
You have to learn hou to
gauge and time the market.
You have to knou
uhen to get in,
and uhen to get out!
2 6
T o o a y ' s h o t t c s t o p p o r t u n t c s a r c n o t j u s t n h g h t c c h
n o u s t r c s . O n c o l t h c m o s t p o p u l a r , c y c o p c n n g s c s s o n s I
t c a c h a t m y S p c c o W c a l t h 8 o o t c a m p s c a l l c o , " H o w t o G c n c r a t c
M l l o n D o l l a r O p p o r t u n t c s F v c r y b O S c c o n o s . ` l c t m c s h a r c a
c o u p l c o l t h c s c s t r a t c g c s w t h y o u .
O n c l a s t a n o c a s y w a y t o g c t r c h s t o . . .
M o o c l a p r o v c n w n n c r .
I n o t h c r w o r o s , c o p y s o m c o n c w h o s m a l n g a m n t r g h t
n o w .
Y o u w a n t t o c m p l o y a p r n c p l c c a l l c o " l a g T m c , ` w h c h s
t h c t m c t t a l c s l o r a h o t o c a t o s p r c a o l r o m o n c g c o g r a p h c a l
r c g o n t o a n o t h c r . F o r n s t a n c c , c u s t o m c r s c a n b c l n n g u p l o r
a h o t n c w p r o o u c t o r c o n c c p t n l o s A n g c l c s t h a t h a s n o t c v c n
b c c n h c a r o o l y c t n A t l a n t a . R g h t n o w t h c r c a r c o o z c n s o l
c n t r c p r c n c u r s m a l n g a l o r t u n c w t h g r o u n o l l o o r
o p p o r t u n t c s t h a t h a v c n o t y c t b c c n c x p o s c o n o t h c r p a r t s o l
t h c c o u n t r y . F n o o n c o l t h c s c n c w c o n c c p t s a n o o o t h c s a m c
t h n g , o r I M I R O V F O N I T , n y o u r g c o g r a p h c a r c a ! U s c t h c
o r g n a l a s a p r o v c n b l u c p r n t t o s u c c c s s .
R g h t n o w , c o l l c c h o u s c s a r c s u p c r h o t n s o m c a r c a s o l t h c
c o u n t r y , b u t o t h c r s p o t s a r c s t l l v r g n t c r r t o r c s . T h a t m c a n s l
y o u ' r c b r o l c n s a t u r a t c o S c a t t l c , y o u c a n a l w a y s g o t o " w o c
o p c n ` O m a h a a n o g c t r c h .
A n o t h c r s m p l c b u t n c r c o b l y l a s t w a y t o m a l c a l o r t u n c s
c a l l c o t h c I I G G Y 8 A C K t c c h n q u c . I n s t c a o o l c o p y n g s o m c o n c
c l s c , y o u A F F I l I A T F w t h s o m c o n c o r s o m c t h n g t h a t ' s a l r c a o y
a w n n c r . Y o u l n o w t h c o l o s a y n g . . .
2 7
Pouer Principle:
Copy someone uho is
making a mint right nou.
2 8
" I l y o u c a n ' t b c a t ' c m , j o n ' c m ! `
I t ' s o l t c n l a s t c r a n o c a s c r t o a l l l a t c w t h a c o m p a n y t h a t ' s
u p a n o r u n n n g r a t h c r t h a n t o s t a r t l r o m s c r a t c h . W h y r c n v c n t
t h c w h c c l ` T h c y m a y h a v c c x c l u s v c p r o o u c t s o r a m a j o r
o s t r b u t o n n c t w o r l n p l a c c , r a r c t c c h n o l o g y , o r c x p c n s v c
p r o o u c t o n l a c l t c s a l r c a o y c s t a b l s h c o .
I h a v c a n a c q u a n t a n c c w h o l o u n o a p a r t c u l a r l y g o o o
c n g n c a o o t v c t h a t w a s s c l l n g l l c " h o t c a l c s ` n t h c U . S . , b u t
t h c m a n u l a c t u r c r w a s n ' t m a r l c t n g t a n y w h c r c c l s c .
H c w a s c l c v c r . H c p a o $ 1 , O O O l o r t h c o p t o n t o b u y t h c
n t c r n a t o n a l r g h t s l o r $ 1 O O , O O O , p a y a b l c n b m o n t h s . T h c n h c
p l a c c o c l a s s l c o a o s n o o z c n s o l n c w s p a p c r s a n o t r a o c
j o u r n a l s , w o r l o w o c , o l l c r n g t h c c x c l u s v c o s t r b u t o n r g h t s
l o r s p c c l c t c r r t o r c s . I n o n l y l o u r m o n t h s h c s o l o 8 O r c g o n s a t
$ 2 5 , O O O c a c h , m a l n g $ 2 m l l o n u p l r o n t , p l u s l v c c c n t s o n
c v c r y c a n ! 8 c s t o l a l l , h c n c v c r t o u c h c o t h c p r o o u c t . H c s c t t u p
s o t h c n c w o s t r b u t o r s o c a l t o r c c t l y w t h t h c m a n u l a c t u r c r . D o
y o u l n o w w h a t h c ' s o o n g n o w ` N O T H I N G !
A s a S p c c o W c a l t h c n t r c p r c n c u r , y o u w a n t t o . . .
T a l c a o v a n t a g c o l t h c n c w " g l o b a l c c o n o m y . `
T h c r c a r c t h o u s a n o s o l p o p u l a r A m c r c a n p r o o u c t s t h a t a r c
n o t m a r l c t c o a c r o s s a n y b o r o c r s a n o t h o u s a n o s o l p o p u l a r
n t c r n a t o n a l p r o o u c t s t h a t a r c n o t m a r l c t c o n t h c U . S . T h c s c
a r c a l l o y n a m t c o p p o r t u n t c s !
A n y o n c , a n o I o o m c a n a n y o n c , c a n b c c o m c r c h q u c l l y
u s n g t h c I g g y b a c l t c c h n q u c . I t ' s o n c o l m y l a v o r t c s b c c a u s c
2 9
Pouer Principle:
It's often faster
and easier to affiliate
uith a company
that's up and running
than to start from scratch.
3 0
y o u ' r c l l c a j o c l c y , y o u l n o t h c b c s t h o r s c o n t h c t r a c l , h o p
o n , a n o r o c t t o t h c w n n c r ' s c r c l c !
A l o n g t h c s a m c l n c s , a n o t h c r s u r c l r c S p c c o W c a l t h t a c t c s
c a l l c o r c m a r l c t n g " U N D F R M A R K F T F D ` p r o o u c t s a n o
s c r v c c s . H a v c y o u c v c r s c c n o r u s c o a p r o o u c t t h a t y o u t h n l s
l a n t a s t c , w o r l s l l c a m r a c l c , b u t h a r o l y a n y o n c c l s c l n o w s
a b o u t t ` T h c s c a r c w h a t I c a l l " u n o c r m a r l c t c o ` p r o o u c t s . D o
y o u l n o w t h c r c a r c 7 1 o l l c r c n t w a y s t o m a r l c t a n o o s t r b u t c a
p r o o u c t o r s c r v c c ` M o s t c o m p a n c s o n l y u s c 2 o r 8 m c t h o o s a t
b c s t . M c a n w h l c , y o u c a n o l t c n g c t t h c r g h t s t o p r o m o t c t h c r
p r o o u c t t h r o u g h o o z c n s o l o t h c r c h a n n c l s a n o t o o l l c r c n t
m a r l c t n c h c s .
C a n y o u t h n l o l a n c a s c r w a y t o " g c t r c h q u c l ` t h a n t o
h a v c t h c r g h t s t o a " m r a c l c p r o o u c t ` a n o t h c n m a r l c t t h c h c c l
o u t o l t ` I t ' s a o r c a m c o m c t r u c . O l c o u r s c , y o u ' l l w a n t t o
b c c o m c a m a s t c r a t m a r l c t n g , b u t a g a n , t h s s l l l c a n b c
l c a r n c o .
R c m c m b c r , t m n g s c v c r y t h n g . I l y o u c h o o s c t h c r g h t
p r o o u c t a t t h c r g h t t m c , y o u r r o a o t o S p c c o W c a l t h w l l b c
o c c o c o l y l a s t c r a n o c a s c r !
3 1
Pouer Principle:
A business system is
a repeatable process
that produces a profit.
3 2
W h a t h a p p c n s l y o u t r y t o b u l o a h o u s c o n a w c a l
l o u n o a t o n ` T h c h o u s c c v c n t u a l l y c r a c l s o r c a v c s n . T h a t ' s w h y
b c l o r c y o u c a n b u l o a b g h o u s c , y o u m u s t b u l o a s o l o
l o u n o a t o n . T h c b u s n c s s c q u v a l c n t t o b u l o n g a s o l o
l o u n o a t o n s c a l l c o " C R F A T I N G A S Y S T F M . `
S n c c t h c w o r o " s y s t c m ` s a g c n c r c t c r m , l c t m c o c l n c
w h a t t m c a n s l o r b u s n c s s p u r p o s c s . . .
A b u s n c s s s y s t c m s a " r c p c a t a b l c p r o c c s s
t h a t p r o o u c c s a p r o l t . `
T h c o c a s t o s y s t c m z c y o u r b u s n c s s s o t h a t y o u c a n
c l l c c t v c l y a n o c l l c c n t l y s c l l a n o s u p p o r t y o u r p r o o u c t o r
s c r v c c n l a r g c r q u a n t t c s a s y o u g r o w . W h a t l a t r c c g r o w s t a l l
w t h o u t l r m r o o t s ` A l l m a y b c w c l l w h c n t h n g s a r c c a l m , b u t
w t h t h c l r s t b g w n o s t o r m , t t o p p l c s o v c r a n o o c s . I t ' s t h c
s a m c n b u s n c s s . I l y o u t r y t o c x p a n o b u t h a v c n o c l l c c t v c
s y s t c m n p l a c c , t h c b u s n c s s s o o o m c o . I c a l l t h s t h c
" F x p a n s o n D l c m m a . ` Y o u ' v c p r o b a b l y h c a r o o l b u s n c s s c s
g o n g w c l l u n t l t h c y t r c o t o c x p a n o . T h c n a l l o l a s u o o c n
t h c y ' r c n t r o u b l c . N o w y o u u n o c r s t a n o w h y . T h c y g r c w b c y o n o
t h c r c l l c c t v c m c a n s o l s u p p o r t , t h c r r o o t s , t h c r l o u n o a t o n
a n o t h c r s y s t c m ( l t h c y h a o o n c a t a l l ) .
S o h o w o o y o u c r c a t c a n c l l c c t v c b u s n c s s s y s t c m ` F o r n o w ,
l c t m c s h a r c r u l c n u m b c r o n c : " K c c p t s m p l c . ` I h a v c a
p h l o s o p h y t h a t . . .
8 u s n c s s s s m p l c .
I c o p l c a r c c o m p l c a t c o .
3 3
SPEEDWEAITH PRINCIPIE #4:
SYSTEMIZE
Pouer Principle:
If you're the major cog"
in the machine
then you're automatically
the major clog"
in the machine.
3 4
A n y b u s n c s s s h o u l o c o n s s t o l o n l y t h r c c p a r t s :
M a r l c t n g , I r o o u c t o n , A o m n s t r a t o n .
Y o u m u s t o c s g n s p c c l c " p r o c c s s c s ` l o r c a c h o l t h c s c t h r c c
a r c a s s o t h c y r u n s m o o t h l y , a l m o s t a u t o m a t c a l l y . T h c o c a s t o
c r c a t c a b u s n c s s t h a t w o r l s l l c a w c l l o l c o m a c h n c a
M O N F Y M A C H I N F !
Y o u r s y s t c m m u s t b c o r g a n z c o , t m u s t p r o o u c c a p r o l t ,
a n o t m u s t s u p p o r t r a p o g r o w t h . F n a l l y , a n o t h s s c s s c n t a l l
y o u w a n t t o c r c a t c w c a l t h q u c l l y , y o u r s y s t c m m u s t b c a
r c p c a t a b l c p r o c c s s t h a t C A N W O R K W I T H O U T Y O U ! W h y `
8 c c a u s c a s w c o s c u s s c o c a r l c r , n o r o c r t o c r c a t c w c a l t h y o u
c a n n o t h a v c a c c l n g o n y o u r n c o m c . Y o u r c a r n n g s m u s t b c
u n l m t c o .
I l y o u ' r c t h c m a j o r " c o g ` n t h c m a c h n c
t h c n y o u ' r c a u t o m a t c a l l y
t h c m a j o r " c l o g ` n t h c m a c h n c .
I l y o u h a v c t o b c p h y s c a l l y p r c s c n t l o r y o u r b u s n c s s t o
w o r l , t c a n o n l y g r o w t o t h c c x t c n t t h a t y o u c a n p c r s o n a l l y
h a n o l c . I t o o c s n ' t m a t t c r h o w b r l l a n t a n o c n c r g c t c y o u a r c ,
y o u s t l l o n l y h a v c 2 4 h o u r s n a o a y ! A n o b c s o c s , w h a t g o o o s
c r c a t n g w c a l t h l y o u ' r c g o n g t o l l l y o u r s c l l n t h c p r o c c s s `
A S p c c o W c a l t h c n t r c p r c n c u r s a c o o r o n a t o r .
H c o r s h c s t h c c o n o u c t o r o l t h c o r c h c s t r a .
F v c n t h o u g h t h c c o n o u c t o r m a y b c a m a s t c r a t p l a y n g a n
n s t r u m c n t , t h c y o o n ' t , b c c a u s c l t h c y o o , n o o n c w o u l o b c
l c a o n g t h c o r c h c s t r a . I t c a n b c q u t c a c h a l l c n g c l o r a s m a l l
b u s n c s s o w n c r t o " c o n o u c t t h c o r c h c s t r a ` o n a l u l l t m c b a s s ,
3 5
3 6
Pouer Principle:
A Speeduealth" entrepreneur
is a co-ordinator.
He or she is the conductor
of the orchestra.
b u t t h s p o s t o n s a b s o l u t c l y n c c c s s a r y l y o u ' r c s c r o u s a b o u t
c r c a t n g w c a l t h q u c l l y .
N o t c c c v c r y l a r g c c o r p o r a t o n h a s a p r c s o c n t o r C F O
w h o s c s o l c p o s t o n s t o h o l o t h c v s o n , c o o r o n a t c a l l t h c
p a r t s , o c v c l o p o p p o r t u n t c s l o r g r o w t h , a n o s c a r c h l o r w a y s t o
n c r c a s c p r o l t s . I t b c c o m c s a c h c l c n a n o c g g q u c s t o n . W a s
t h c p o s t o n c r c a t c o b c c a u s c t h c c o r p o r a t o n g r c w , o r o o t h c
c o r p o r a t o n g r o w b c c a u s c t h c y c r c a t c o t h s p o s t o n ` M y b c t s
t h c l a t t c r . I ' m n o t s a y n g y o u c a n ' t c o n t n u c t o o o a l l t h c o t h c r
t a s l s , j u s t l c c p n m n o w h a t I s a o , " F v c r y w h c r c y o u a r c a c o g ,
c v c n t u a l l y , a s y o u g r o w , y o u w l l b c c o m c a c l o g . ` Y o u r p r m a r y
r c s p o n s b l t y s t o . . .
W o r l o n t h c b u s n c s s , n s t c a o o l n t h c b u s n c s s .
O n c o l t h c m o s t m p o r t a n t c l c m c n t s o l t h c S p c c o W c a l t h
s y s t c m s t h a t y o u r b u s n c s s c a n n o t b c o c p c n o c n t o r l m t c o b y
a n y o n c p c r s o n , c s p c c a l l y Y O U . T h s w l l b c c o m c c r t c a l
o u r n g t h c l n a l s t c p o l t h c p r o g r a m .
I h g h l y r c c o m m c n o a b o o l c a l l c o TIc MyiI, b y M c h a c l
G c r b c r . I n t , h c s u g g c s t s y o u b u l o y o u r b u s n c s s a s l t w c r c
g o n g t o b c c o m c a s u c c c s s l u l l r a n c h s c o r g a n z a t o n , c v c n l y o u
h a v c n o n t c n t o n t o l r a n c h s c . I m a g n c y o u r b u s n c s s w l l b c
t h c p r o t o t y p c l o r o n c h u n o r c o m o r c l o c a t o n s o r t h a t y o u r s a l c s
p r o c c s s s g o n g t o b c r c p c a t c o 1 O , O O O t m c s b o t h W I T H O U T
y o u r o r c c t n v o l v c m c n t !
F o r t h c l r s t s x m o n t h s a t F t n c s s l a n o , I h a r o l y s t c p p c o l o o t
o u t s o c t h c s t o r c , w h l c I s c t u p t h c s y s t c m , l n o c l c o o u t t h c l n l s ,
a n o c r c a t c o a b u s n c s s " m o o c l ` t h a t w o r l c o . A l t c r t h a t , I h a r o l y
s t c p p c o l o o t n s o c t h c s t o r c . I t r a n c o s o m c o n c c l s c t o m a n a g c
t h c o a y t o o a y o p c r a t o n s , w h l c I c o n c c n t r a t c o o n g r o w t h .
3 7
3 8
Pouer Principle:
Work on the business,
instead of in the business.
R c a l z c t h a t . . .
T h c s y s t c m g v c s y o u l r c c o o m .
F r s t , n t c r m s o l T I M F . W t h a s y s t c m , y o u g c t t o r c l a x , p l a y ,
a n o b c w t h y o u r l o v c o o n c s , a l l w h l c y o u r b u s n c s s s r u n n n g ,
g r o w n g , a n o p r o o u c n g b g p r o l t s ! H a v n g a n c l l c c t v c s y s t c m
w o r l n g " n s t c a o ` o l y o u , s v t a l t o " c n j o y n g t h c j o u r n c y . `
S c c o n o , n t c r m s o l M O N F Y . W t h a s t r o n g s y s t c m n p l a c c ,
y o u w l l h a v c t w o o p t o n s . O n c , y o u ' l l b c a b l c t o h a n o o v c r t h c
r c n s o l a u t h o r t y a n o h a v c a n c x c c l l c n t p a s s v c n c o m c w h l c
y o u g o l l , s l , m c o t a t c , o r o o w h a t c v c r c l s c y o u l l c . T w o , y o u
c a n " c a s h o u t ` a n o b c c o m c a n n s t a n t m l l o n a r c .
I n a n y o l t h c s c c a s c s , b c c a u s c y o u c r c a t c o a " s y s t c m , ` y o u w n !
O . K . , l c t ' s a s s u m c y o u ' v c o o n c y o u r t c s t n g , y o u ' v c w o r l c o
o u t t h c l n l s , a n o y o u n o w h a v c a m o n c y m a c h n c a s n g l c
s u c c c s s , a s n g l c p l o t o r a s n g l c s a l c s m c t h o o t h a t
s y s t c m a t c a l l y p r o o u c c s a p r o l t w t h o u t y o u . W h a t o o y o u o o
n c x t `
T h c a n s w c r s . . .
" I l t w o r l s , l c c p o o n g t . `
Y o u o o t a g a n , a n o a g a n , a n o a g a n .
3 9
4 0
Pouer Principle:
Once you have
something that uorks,
you concentrate on
duplicating it.
O n c c y o u h a v c " s o m c t h n g ` t h a t w o r l s , y o u c o n c c n t r a t c o n
D U I l I C A T I N G t . T h s s w h y c r c a t n g a s y s t c m t h a t ' s o r g a n z c o
t o o c l v c r a n o s u p p o r t l a r g c q u a n t t c s o l y o u r v a l u c , w t h o u t
y o u r p r c s c n c c , s s o v t a l . I t a l l o w s l o r o u p l c a t o n .
Y o u r c o m p l c t c o s y s t c m s t h c m o o c l o r " C O O K I F
C U T T F R , ` y o u u s c t o o u p l c a t c y o u r s u c c c s s o v c r a n o o v c r
a g a n . F r s t y o u c r c a t c s o m c t h n g t h a t w o r l s w c l l o n a s m a l l
s c a l c , m a y b c o n c s t o r c , o n c o l l c c , o r a s a l c t o o n c p c r s o n . T h c n
y o u r c p c a t t h c p r o c c s s , a g a n a n o a g a n . I t ' s t h a t s m p l c !
T h c S p c c o W c a l t h c n t r c p r c n c u r u n o c r s t a n o s t h a t l y o u c a n
m a l c a p r o l t o n o n c l o c a t o n , t h c q u c s t o n s , h o w m a n y s m l a r
l o c a t o n s c a n y o u c r c a t c ` I l y o u c a n m a l c a p r o l t o n o n c
t r a n s a c t o n , t h c q u c s t o n s , h o w m a n y s m l a r t r a n s a c t o n s c a n
y o u m a l c ` T h c l c y q u c s t o n s . . .
" H o w o o I g c t m y p r o o u c t o r s c r v c c
n t o t h c h a n o s o l t h c l a r g c s t n u m b c r s o l p c o p l c ` `
D u p l c a t o n s s m p l y a w a y o l n c r c a s n g t h c q u a n t t y o l t h c
v a l u c y o u o c l v c r . A n o w h c n y o u n c r c a s c y o u r q u a n t t y , y o u
n c r c a s c y o u r n c o m c !
M o r c p c o p l c h a v c c r c a t c o w c a l t h u s n g t h c " c o o l c c u t t c r `
a p p r o a c h t h a n a n y o t h c r m c t h o o n h s t o r y . H a v c y o u h c a r o o l a
g c n t l c m a n n a m c o S a m W a l t o n ` H s l t t l c c m p r c s c a l l c o
W A l M A R T . S a m s t a r t c o w t h o n c s m a l l s t o r c , n o n c s m a l l
t o w n , t h a t p r o o u c c o o n c s m a l l p r o l t . T h c n h c s y s t c m z c o t h c
s t o r c s o t h a t t w o r l c o c l l c c n t l y w t h o u t h m . T h s b c c a m c t h c
c o o l c c u t t c r h c u s c o t o r o l l o u t 1 , 5 O O " c o o l c s , ` o t h c r w s c
4 1
SPEEDWEAITH PRINCIPIE #5:
DUPIICATE
Pouer Principle:
You create uealth
by using the
cookie-cutter" approach.
4 2
l n o w n a s W a l M a r t s t o r c s , n h u n o r c o s o l s m a l l t o w n s a c r o s s
A m c r c a .
S a m W a l t o n w a s a t r u c m a s t c r o l t h c S p c c o W c a l t h s y s t c m .
H c o c o a l c w y c a r s a g o a s o n c o l t h c r c h c s t p c o p l c o n t h c
p l a n c t , a m a s s n g a p c r s o n a l n c t w o r t h o l o v c r $ 7 b l l o n o o l l a r s .
T h a t ' s b l l o n , w t h a c a p t a l " 8 . `
F v c r y o n c l n o w s M c D o n a l o ' s . 8 a c l n t h c ' 5 O ' s , R a y K r o c
u n c o v c r c o a " s z z l n g ` h o t c o n c c p t : l a s t l o o o , b u r g c r s , l r c s a n o
s h a l c s . T h c n h c s y s t c m z c o h s m a r l c t n g , p r o o u c t o n , a n o
o p c r a t o n s s o t h a t t h s o n c s t o r c w o r l c o c l l c c n t l y a n o
p r o l t a b l y . H c t h c n o u p l c a t c o b y a l l o w n g o t h c r s t o u s c h s
p r o l t a b l c s y s t c m . T h s m c t h o o o l c x p a n s o n s n o w l n o w n a s
l r a n c h s n g . T o o a y , t h c r c a r c t h o u s a n o s o l M c D o n a l o ' s o u t l c t s
a r o u n o t h c w o r l o s c l l n g t o m l l o n s o l p c o p l c o a l y . R a y K r o c
w a s a n o t h c r m a s t c r o l t h c S p c c o W c a l t h s y s t c m w h o a p p l c o t h c
p o w c r o l D U I l I C A T I O N . 8 c l o r c h c o c o , R a y K r o c a m a s s c o a
n c t w o r t h o l o v c r $ 4 b l l o n . T h a t ' s a n o t h c r c a p t a l " 8 . `
H a v c y o u h c a r o o l A m w a y , M a r y K a y , H c r b a l l c , o r N u S l n `
T h c y a r c a l l n c t w o r l o r m u l t l c v c l m a r l c t n g c o m p a n c s . T h s
s s m p l y a n o t h c r l o r m o l D U I l I C A T I O N . Y o u u s c t h c p r o o u c t ,
t h c n r c l c r t t o s o m c o n c c l s c , w h o o o c s t h c s a m c t h n g a n o o n
a n o o n a n o o n . I n l a c t , t h c c n t r c n c t w o r l m a r l c t n g p r o c c s s s
b a s c o o n t h c S p c c o W c a l t h p r n c p l c s . T m n g , s y s t c m z a t o n a n o
o u p l c a t o n a r c n h c r c n t a n o a l r c a o y b u l t n t o t h c m u l t l c v c l
m c t h o o o l o g y .
T h c b c s t n c t w o r l m a r l c t c r s u n o c r s t a n o t h a t o u p l c a t o n
c a n m a l c y o u r c h ! T h c s c n c t w o r l m a r l c t n g o s t r b u t o r s h a v c
" o o w n l n c s ` n u m b c r n g o v c r 2 O , O O O p c o p l c , a n o g c n c r a t c
n c o m c s o l o v c r $ 1 , O O O , O O O a y c a r !
4 3
4 4
Pouer Principle:
Ask: Who could buy or sell
a huge quantity
of my product or service
at once or on an
on-going basis!
R c m c m b c r , t h c o c a b c h n o o u p l c a t o n s g c t t n g y o u r v a l u c
o s t r b u t c o t o a s m a n y p c o p l c a s p o s s b l c , a s q u c l l y a s p o s s b l c .
T h s s w h c r c a l o t o l b u s n c s s o w n c r s r u n n t o t r o u b l c . T h c y
c a n ' t s c c m t o g c t c x p o s u r c . T h c y o o n ' t h a v c t h c l u n o s l o r h c a v y
a o v c r t s n g c a m p a g n s a n o t h c y ' r c n o t a o c p t a t m a r l c t n g . W h a t
c a n t h c y o o `
O n c S p c c o W c a l t h s t r a t c g y s t o l n o b u y c r s w h o c a n
p u r c h a s c o r s c l l l a r g c v o l u m c s o l y o u r p r o o u c t s o r s c r v c c s . T h c
q u c s t o n y o u a l w a y s w a n t t o a s l s . . .
W h o c o u l o b u y o r s c l l a h u g c q u a n t t y
o l m y p r o o u c t o r s c r v c c
a t o n c c o r o n a n o n g o n g b a s s `
I t b r n g s t o m n o a s t u o c n t w h o a t t c n o c o o n c o l m y b u s n c s s
" b o o t c a m p s . ` H c h a o c r c a t c o a " H o w t o I a n t Y o u r H o u s c `
v o c o , a n o w a s t r y n g t o s c l l t h c s c v o c o s t o s m a l l r c t a l o u t l c t s .
A l t c r t h c s c s s o n I m c n t o n c o c a r l c r , " 7 1 W a y s t o M a r l c t
a n o D s t r b u t c Y o u r I r o o u c t , ` h c w c n t o u t n t o t h c h a l l , u s c o
t h c p h o n c , a n o c a m c b a c l w t h a h u g c s m l c o n h s l a c c . W t h a
s n g l c c a l l , h c s o l o h s v o c o t o o n c o l t h c l a r g c s t p a n t
m a n u l a c t u r c r s n t h c w o r l o ! ! T h c v o c o w o u l o b c u s c o a s a
" p r c m u m ` a n o g v c n a w a y l r c c w t h c a c h p u r c h a s c o l l v c o r
m o r c g a l l o n s o l p a n t . H s l r s t o r o c r w a s l o r 1 O O , O O O u n t s , a n o
m y s t u o c n t ' s p r o l t w a s a b o u t $ 1 o n c a c h .
A s y o u c a n s c c , m a l n g m o n c y s c a s y o n c c y o u u n o c r s t a n o
o u p l c a t o n .
4 5
4 6
Pouer Principle:
Work smarter
instead of harder!
l F V F R A G F m c a n s o o n g M O R F w t h l F S S . I t ' s n o t s o m u c h
a " w h a t ` y o u o o , b u t r a t h c r a " h o w ` y o u o o t . l c v c r a g c u s c s
s p c c l c t a c t c s a n o s t r a t c g c s t h a t a l l o w y o u t o . . .
W o r l s m a r t c r n s t c a o o l h a r o c r !
O n c o l m y b u s n c s s m o t t o s s . . .
" I l y o u ' r c n o t u s n g l c v c r a g c ,
y o u ' r c w o r l n g t o o h a r o , a n o c a r n n g t o o l t t l c ! `
l c v c r a g c s t a r t s w t h r c p l a c n g y o u r s c l l o r m u c h o l w h a t y o u
o o p c r s o n a l l y .
A s a S p c c o W c a l t h p r a c t t o n c r y o u w a n t t o c o n s t a n t l y b c
a s l n g y o u r s c l l . . .
" H o w c a n I p r o v o c p c o p l c w t h m y v a l u c ,
m y p r o o u c t s o r s c r v c c s , w h l c I s l c c p ` `
W h c n y o u c a n a n s w c r t h s q u c s t o n a n o c x c c u t c t h c a n s w c r ,
y o u ' v c g o t t m a o c .
H a v c y o u h c a r o o l T o n y R o b b n s ` H c s a m a s t c r s p c a l c r a n o
a u t h o r . 8 y h s o w n a c c o u n t , h c h c l o o v c r 2 O O s c m n a r s n a
s n g l c y c a r a n o y c t b a r c l y b r o l c c v c n . H c l n a l l y o c c o c o t o t a p c
h s n l o r m a t o n a n o s c l l h s p r o g r a m v a 8 O m n u t c T V
" n l o m c r c a l s . ` T h s s a p c r l c c t c x a m p l c o l l c v c r a g c . 8 y p u t t n g
h s I R O D U C T o n T V , h c w a s a b l c t o r c a c h a l o t m o r c p c o p l c
a n o m a l c a l o t m o r c m o n c y w t h a l o t l c s s t m c , t r a v c l a n o
p c r s o n a l c l l o r t .
4 7
SPEEDWEAITH PRINCIPIE #6:
IEVERAGE
4 8
Pouer Principle:
Hou can I provide people
uith my products or services,
uhile I sleep!
N o w h c ' s c m p l o y n g l c v c r a g c c v c n l u r t h c r . T o n y n o w h o s t s
a s n g l c l I V F s c m n a r a n o t h c n " s m u l c a s t s ` t v a s a t c l l t c t o
h u n o r c o s o l m o v c t h c a t c r s a l l o v c r t h c c o u n t r y . U s n g h g h
t c c h n o l o g y , a u o c n c c s g c t t o n t c r a c t n t h c a c t u a l c o u r s c . l l c
a l c h c m y , h s a u o c n c c o l 8 O O s t r a n s l o r m c o n t o 8 O , O O O !
T o n y R o b b n s s c x t r c m c l y s u c c c s s l u l . I a r t l y o u c t o h s
v a l u a b l c n l o r m a t o n , b u t m o s t l y b c c a u s c h c s a m a s t c r o l t h c
S p c c o W c a l t h s y s t c m a n o c o n s t a n t l y s c a r c h c s l o r w a y s t o
n c r c a s c h s l c v c r a g c .
l c t ' s l o o l a t a n o t h c r l o r m o l l c v c r a g c . R c m c m b c r t h c
s t u o c n t I t o l o y o u a b o u t w t h t h c " I a n t Y o u r H o u s c ` v o c o `
R c m c m b c r h o w h c g o t a n o p c n n g o r o c r l o r 1 O O , O O O u n t s `
W c l l , t h c s t o r y ' s n o t o v c r . T h c n c x t s c s s o n o l t h c b o o t c a m p w a s
a b o u t c r c a t n g S p c c o W c a l t h t h r o u g h " l c c n s n g . ` O n c c a g a n h c
w c n t o u t a t t h c n c x t b r c a l a n o m a o c a p h o n c c a l l . T h s t m c , h c
c a m c b a c l w t h a n c v c n b g g c r s m l c . H c h a o c h a n g c o t h c
a r r a n g c m c n t w t h t h c p a n t m a n u l a c t u r c r . I n s t c a o o l S F l l I N G
t h c v o c o s t o t h c m , h c l I C F N S F D t h c m t h c r g h t s t o o u p l c a t c
t h c v o c o t h c m s c l v c s . T h c y m m c o a t c l y u p p c o t h c r n t a l r u n
t o 2 5 O , O O O u n t s . W h y ` 8 c c a u s c t h c y c o u l o n o w c h o o s c t h c r
o w n s u p p l c r s , g v n g t h c m l u l l c o n t r o l o l p r o o u c t q u a l t y a n o
l o w c r n g t h c r c o s t s .
l c c n s n g s a n c x t r c m c l y h g h l o r m o l l c v c r a g c . M y s t u o c n t
w a s a b l c t o s c l l m o r c w t h l c s s o l h s o w n t m c a n o m o n c y . A n o
s n c c h s r o y a l t y p c r c c n t a g c r c m a n c o t h c s a m c , h s n c o m c
s l y r o c l c t c o .
8 y t h c w a y , w h a t o o h c o o w t h a l l t h c c x t r a t m c o n h s
h a n o s ` H c u t l z c o a n o t h c r l o r m o l l c v c r a g c , A D D O N a n o
R F I F A T S A l F S , a n o m m c o a t c l y b c g a n c r c a t n g V o l u m c 2 o l
4 9
5 0
Pouer Principle:
In business, the headaches
are in the front" end,
but the money
is in the back" end.
h s " h o u s c p a n t n g ` v o c o " S F R I F S , ` c o v c r n g s p c c a l t y a r c a s
l l c o c c l s , r a n g u t t c r s , a n o o u t s o c o o o r s .
O n c o l t h c m o s t p o w c r l u l w a y s t o l c v c r a g c s t o l u l l y u t l z c
y o u r o a t a b a s c . S u p p o r t n g y o u r c u s t o m c r s w t h a o o t o n a l
p r o o u c t s a n o s c r v c c s , g v n g t h c m r c a s o n s t o r c t u r n a g a n a n o
a g a n p r o o u c c s c x t r c m c l y h g h p r o l t s b c c a u s c y o u ' v c a l r c a o y
p a o t h c h g h c o s t o l g c t t n g t h c c u s t o m c r t h c l r s t t m c . T h c s c
a r c c a l l c o " b a c l c n o ` s a l c s a n o t h a t ' s w h y I s a y . . .
" I n b u s n c s s , t h c h c a o a c h c s a r c n t h c l r o n t c n o ,
b u t t h c m o n c y ' s n t h c b a c l c n o . `
Y c t a n o t h c r c x c t n g l o r m o l l c v c r a g c s I A R T N F R S H I I
M A R K F T I N G , o r ] O I N T V F N T U R I N G . C o n s o c r t h c c x a m p l c
o l USA Tounys O O O # S p o r t s l n c . D o y o u t h n l t h a t USA Touny
s n t h c O O O # b u s n c s s ` N o w a y ! T h c y p a r t n c r w t h a n o u t s o c
c o m p a n y , w h o o p c r a t c s t h c l n c s w h l c USA Touny o o c s t h c
a o v c r t s n g , a s y n c r g s t c r c l a t o n s h p t h a t a l l o w s c a c h c o m p a n y
t o u s c t s s t r c n g t h s . T h a t ' s w h y " p a r t n c r s h p ` m a r l c t n g s
p o p u l a r t o o a y a n o w l l b c c o m c c v c n m o r c p o p u l a r n t h c l u t u r c .
I n l a c t , a g r c a t g r o u n o l l o o r o p p o r t u n t y a v a l a b l c r g h t n o w s
s t a r t n g a " p a r t n c r s h p m a r l c t n g ` a g c n c y . Y o u w o u l o m a t c h
c o m p a n c s w h o c o u l o w o r l t o g c t h c r , a n o r c c c v c a p c r c c n t a g c o l
t h c r c s u l t n g s c r v c c s .
l c v c r a g c s a m a s s v c s u b j c c t . I l y o u w a n t m o r c o c t a l s , w c
g c t n t o t h c a v l y n o u r S p c c o W c a l t h 8 o o t c a m p a n o n o u r t a p c
p r o g r a m s . F o r n o w h o w c v c r , l c t m c s h a r c a l c w m o r c q u c l
c x a m p l c s o l l c v c r a g c w t h y o u :
l c v c r a g c s s t a r t n g y o u r b u s n c s s w t h l t t l c o r n o n c o l y o u r
o w n m o n c y .
5 1
5 2
Pouer Principle:
If you're not using leverage,
you're uorking too hard
and earning too little!
l c v c r a g c s u s n g o t h c r p c o p l c ' s t a l c n t s , s l l l s , c o n t a c t s ,
c r c o b l t y , a n o r c s o u r c c s .
l c v c r a g c s l u l l y u t l z n g t h c l a t c s t t c c h n o l o g c s n
c o m p u t c r s , s o l t w a r c a n o t c l c c o m m u n c a t o n s t o n c r c a s c
y o u r s p c c o a n o c l l c c n c y .
l c v c r a g c s u s n g t h c p o w c r o l t h c m c o a t o g c t m l l o n s o l
o o l l a r s o l l r c c p u b l c t y .
l c v c r a g c s b o r r o w n g c c l c b r t y l a m c l o r c n o o r s c m c n t s .
l c v c r a g c s s c l l n g p r o o u c t s b c l o r c y o u h a v c t h c m , o r a t
l c a s t , b c l o r c y o u h a v c t o p a y l o r t h c m !
l c v c r a g c s c x p a n o n g y o u r b u s n c s s u s n g y o u r c u s t o m c r ' s
o r s u p p l c r ' s m o n c y .
l c v c r a g c s g c t t n g t h c b c s t p c o p l c n y o u r n o u s t r y t o w o r l
l o r y o u n o w , l o r a l m o s t " n o t h n g . `
l c v c r a g c s g c t t n g m o r c l r o m c a c h o l y o u r c m p l o y c c s b y
p r o p c r l y t r a n n g t h c m , t r c a t n g t h c m w c l l , a n o g v n g t h c m
t h c s p a c c t o c x p r c s s t h c r t r u c t a l c n t s .
l c v c r a g c s g c t t n g m o r c l r o m y o u r s c l l , c n h a n c n g y o u r
b u s n c s s l n o w l c o g c , o c v c l o p n g y o u r s c l l p c r s o n a l l y a n o
n c r c a s n g y o u r s t a m n a a n o c n c r g y .
l c v c r a g c s m a n a g n g y o u r t m c m o r c c l l c c t v c l y s o y o u o o
t h c r g h t t h n g s n s t c a o o l j u s t o o t h n g s r g h t .
l c v c r a g c s a M I N D S F T . I t ' s a n A R T . I t ' s a S C I F N C F . I t ' s a n
c s s c n t a l p c c c o l t h c S p c c o W c a l t h p u z z l c . I t o l t c n s c p a r a t c s
t h o s c w h o c r c a t c l n a n c a l l r c c o o m q u c l l y , l r o m t h o s c w h o
c o n t n u c t o s t r u g g l c l o r t h c r c s t o l t h c r l v c s . R c m c m b c r . . .
I l y o u ' r c n o t u s n g l c v c r a g c ,
y o u ' r c w o r l n g t o o h a r o a n o c a r n n g t o o l t t l c !
5 3
5 4
Pouer Principle:
The SpeedWealth
entrepreneur
starts uith the
end in mind!
T h s p r n c p l c s t h c c u l m n a t o n o l a l l t h c s t c p s , a n o t c s t h c
c n t r c S p c c o W c a l t h s y s t c m t o g c t h c r . O n c o l t h c p r m a r y
o l l c r c n c c s b c t w c c n a S p c c o W c a l t h c n t r c p r c n c u r a n o t h c
a v c r a g c b u s n c s s o w n c r s t h a t t h c y . . .
S t a r t w t h t h c c n o n m n o !
8 y l o l l o w n g t h c S p c c o W c a l t h s y s t c m t o t h c l c t t c r , n t h r c c
t o l v c y c a r s , y o u w l l h a v c l o u r c n v a b l c c h o c c s :
1 . Y o u c a n l c c p t h c b u s n c s s , c o n t n u c t o w o r l " h a n o s
o n , ` a n o m a l c a h u g c I N C O M F .
O R 2 . Y o u c a n l c c p t h c b u s n c s s , a n o c a s h o u t y o u r T I M F
b y o c l c g a t n g t h c o a y t o o a y a l l a r s , a n o m a l c a h u g c
I A S S I V F I N C O M F .
O R 8 . Y o u c a n s c l l a l l o r p a r t o l t h c b u s n c s s a n o b c c o m c a n
I N S T A N T M I l l I O N A I R F .
O R 4 . Y o u c a n c r c a t c a c o m b n a t o n o l a l l o l t h c a b o v c .
I n a n y c a s c , y o u ' v c h t t h c j a c l p o t !
I w a n t t o s h a r c a l t t l c s c c r c t . . .
Y o u w l l n c v c r m a l c a s m u c h m o n c y
r u n n n g a b u s n c s s a s s c l l n g a b u s n c s s !
T h c m o s t l u c r a t v c p r o o u c t y o u c a n c v c r s c l l s t h c b u s n c s s
t s c l l . 8 y l o l l o w n g t h c S p c c o W c a l t h p r o c c s s , y o u w l l h a v c
a u t o m a t c a l l y s c t u p y o u r b u s n c s s a s a n c x t r c m c l y v a l u a b l c a n o
s a l a b l c c o m m o o t y .
5 5
SPEEDWEAITH PRINCIPIE #7:
CASHING OUT
Pouer Principle:
You uill never make
as much money
running a business
as selling a business!
5 6
N o w o o y o u s c c w h y t ' s s o c r t c a l t h a t y o u r b u s n c s s b c a b l c
t o r u n w t h o u t y o u ` 8 c c a u s c w h c n t c o m c s t m c t o s c l l y o u r
b u s n c s s , t h c b c t t c r t c a n r u n a n o p r o l t w t h o u t y o u a s a n
n t c g r a l p a r t o l t h c p a c l a g c , t h c H I G H F R T H F V A l U F A N D
I R I C F ! !
l c t ' s l a c c t , l Y O U w c r c b u y n g a b u s n c s s , w o u l o y o u w a n t
t s s u c c c s s t o b c o c p c n o c n t o n a n y o n c p c r s o n c s p c c a l l y t h c
o w n c r , w h o w a n t s t o s c l l a n o l c a v c t ` O l c o u r s c n o t ! S o w h a t
o o b u y c r s w a n t ` W h a t a r c t h c y r c a l l y b u y n g ` I r m a r l y t h r c c
t h n g s : p r o l t s , t h c c o n t n u a t o n o l t h o s c p r o l t s , a n o t h c
p o t c n t a l g r o w t h o l t h o s c p r o l t s . 8 u y c r s w a n t a s o l o , p r o v c n ,
w c l l r u n m o n c y m a c h n c t h a t c h u r n s o u t a h c a l t h y n c o m c o n
a n o n g o n g b a s s a n o r u n s w t h o u t a l o t o l m a n t c n a n c c .
S o , b y u s n g t h c S p c c o W c a l t h s y s t c m , t h a t ' s c x a c t l y w h a t
y o u c r c a t c a h g h p o w c r c o m o n c y m a c h n c t h a t h a s a l r c a o y
b c c n o u p l c a t c o s c v c r a l t m c s , a n o s t l l h a s p l c n t y o l r o o m l o r
g r o w t h . O n c c y o u h a v c a c c o m p l s h c o t h s t a s l , b g c o m p a n c s
w l l l n c u p t o b u y y o u r b u s n c s s l o r $ 1 , 2 , 8 m l l o n , o r m o r c .
S o w h c n n t h c p r o c c s s o o y o u h a v c t o s t a r t t h n l n g a b o u t
a l l t h s ` A t t h c b c g n n n g ! I n t h c S p c c o W c a l t h s y s t c m , t ' s
m p c r a t v c t h a t y o u t h n l " S F l l ` l r o m o a y o n c . . .
Y o u c o m c n w t h t h c n t c n t o n t o c a s h o u t !
F r o m t h c v c r y b c g n n n g o l F t n c s s l a n o , m y g o a l w a s t o
b u l o t h c b u s n c s s , a s q u c l l y a s p o s s b l c , t o a p o n t w h c r c t w a s
w o r t h a t l c a s t a m l l o n a l t c r t a x o o l l a r s , T H F N S F l l ! A n o t h a t ' s
c x a c t l y w h a t I o o ! A n o c x a c t l y w h a t y o u c a n o o t o o !
I c o p l c o l t c n a s l , c a n y o u " c a s h o u t ` l y o u ' r c a o s t r b u t o r
o r a " p r o l c s s o n a l ` o r o w n a " h o m c ` b u s n c s s ` T h c a n s w c r s
5 7
5 8
Pouer Principle:
You come in
uith the intention
to cash out!
c o n t n g c n t o n t h c w a y y o u ' v c s c t u p y o u r o p c r a t o n . I l y o u ' v c
l o l l o w c o t h c S p c c o W c a l t h p r o g r a m a n o s y s t c m z c o y o u r
b u s n c s s n t o a m o n c y m a c h n c t h a t c a n w o r l w t h o u t y o u , a n o
l y o u ' v c o c s g n c o t s o y o u r c u s t o m c r s a r c h a p p y o c a l n g w t h
t h c c o m p a n y a n o t s r c p r c s c n t a t v c s n s t c a o o l o n l y y o u
p c r s o n a l l y , t h c n A 8 S O l U T F l Y Y F S ! Y o u c a n s c l l , a n o l o r b g ,
b g m o n c y .
I l n o w a n c t w o r l m a r l c t c r w h o r c c c n t l y s o l o h s " o o w n
l n c ` l o r m c g a b u c l s , p l u s a n o n g o n g p c r c c n t a g c o l t h c
p u r c h a s c r ' s n c o m c ! I l n o w o l a b l l a u o t o r , w h o s o l o h c r
" h o m c b u s n c s s ` l o r a s m a l l l o r t u n c b c c a u s c o l h c r p r o v c n
m a r l c t n g s y s t c m a n o h c r c x t c n s v c c l c n t l s t .
I ' m l r c n o s w t h a c h r o p r a c t o r w h o j u s t c a s h c o o u t h s
p r a c t c c a n o m a o c a m n t . F v c n t h o u g h h c h a o a p c r s o n a l
s c r v c c b u s n c s s , h c w a s s m a r t l r o m t h c s t a r t a n o o o n o t u s c h s
" p c r s o n a l ` n a m c a s h s b u s n c s s n a m c . T h n l a b o u t t , w o u l o
y o u w a n t s o m c o n c c l s c ' s p c r s o n a l n a m c o n y o u r n c w b u s n c s s `
N c t h c r w o u l o m o s t b u y c r s .
R c m c m b c r , I ' m n o t s a y n g y o u h a v c t o s c l l y o u r s u c c c s s l u l
c o m p a n y , b u t b c c a u s c y o u ' v c u s c o t h c S p c c o W c a l t h s y s t c m a n o
s c t t u p t o s c l l l r o m t h c b c g n n n g , y o u w l l a t l c a s t h a v c t h c
c h o c c o l b c c o m n g a n n s t a n t m l l o n a r c l y o u w a n t t o !
R c m c m b c r t o o , y o u c a n s c l l h a l l y o u r s h a r c s , l l c I o o , a n o
p o c l c t a v c r y h a n o s o m c " c h u n l o l c h a n g c , ` a n o p c r h a p s s t a y
o n a s I r c s o c n t o r C h a r m a n o l t h c 8 o a r o !
A n o t h c r w a y t o c a s h o u t a p o r t o n o l y o u r o w n c r s h p s b y
G O I N G I U 8 l I C .
5 9
Pouer Principle:
Everyone thinks
they can do better than you,
once they take over!
6 0
I I O ' s ( n t a l p u b l c o l l c r n g s ) a r c o n c c a g a n n v o g u c . T h c
b g t r c n o s t o s t a r t a b u s n c s s , p r o v c t s v a b l t y n t h c
m a r l c t p l a c c , a n o t h c n g o p u b l c , u s n g t h c l u n o s t o c x p a n o
n a t o n a l l y , o r c v c n n t c r n a t o n a l l y . M c a n w h l c , y o u o w n 2 . 2
z l l o n s h a r c s , p a r t o l w h c h y o u c a n c a s h n , a l c w m o n t h s a l t c r
t h c o l l c r n g !
T o o a y , m a n y b u s n c s s c s a r c c h o o s n g t o l u n o t h c r
c x p a n s o n b y g o n g p u b l c n s t c a o o l l r a n c h s n g . T h c o r c c t o r s
a l w a y s " s a y ` t h s g v c s t h c m m o r c c o n t r o l . M a y b c . M a y b c n o t .
W h a t s c c r t a n , h o w c v c r , s t h a t g o n g p u b l c g v c s t h c m a
c h a n c c t o m a l c a q u c l p c r s o n a l l o r t u n c ! l o o l a t N a v g a t o r ' s
t w o o r c c t o r s . A s I m c n t o n c o , n l c s s t h a n t w o y c a r s , M a r c
A n o r c c s s c n ' s s h a r c s w c r c w o r t h $ 5 O m l l o n . S o u n o s g r c a t u n t l
y o u h c a r t h a t h s p a r t n c r , ] m C l a r l ' s s h a r c s b c c a m c w o r t h $ 5 O O
M I l l I O N ! ! T h s s " S p c c o W c a l t h ` n a l l t s g l o r y .
A g a n , w h c n o o y o u c o n s o c r g o n g p u b l c ` I r c l c r a b l y r g h t
l r o m t h c b c g n n n g . D o n ' t b c t o o q u c l t o r u l c o u t t h s w c a l t h
p r o o u c n g o p t o n . I t m g h t j u s t b c r g h t l o r y o u a n o t ' s n o t
n c a r l y a s o l l c u l t a s m o s t p c o p l c t h n l . T h c l c y s t o l n o t h c
r g h t p c r s o n t o g u o c y o u t h r o u g h t !
R c g a r o l c s s o l h o w y o u ' r c g o n g t o c a s h o u t , t ' s c r t c a l t o
l c a r n t h c l c y l a c t o r s t h a t o c t c r m n c t h c v a l u c o l a b u s n c s s l o r
t h c p u r p o s c o l s c l l n g . T h s w a y , y o u l n o w c x a c t l y w h a t a r c a s o l
t h c b u s n c s s t o l o c u s o n a n o c a n s c l l l o r t h c m o s t m o n c y
p o s s b l c .
S o m c p c o p l c w o u l o s a y N F T I R O F I T s m o s t m p o r t a n t ,
a n o t h a t ' s o l t c n t r u c , b u t n m y c x p c r c n c c , G R O S S S A l F S a r c
j u s t a s c s s c n t a l . W h y ` F r s t , h g h g r o s s s a l c s s h o w h g h
p o t c n t a l . S c c o n o , s " h u m a n p s y c h o l o g y . ` T h c l a c t s . . .
6 1
Pouer Principle:
Deal uith large,
successful corporations
uhere a million or tuo
is a drop in the bucket!
6 2
F v c r y o n c t h n l s t h c y c a n o o b c t t c r t h a n y o u ,
o n c c t h c y t a l c o v c r !
I l y o u ' v c g o t m a s s v c g r o s s s a l c s b u t m n o r n c t p r o l t s , m o s t
b u y c r s w l l t h n l y o u ' r c a " h a l l w t ` w h o j u s t o o c s n ' t l n o w h o w
t o r u n a b u s n c s s . A n o o n c c t h c y g c t t h c r c x p c r t h a n o s o n t h c
c o n t r o l l c v c r s , p r o l t s w l l s o a r t h r o u g h t h c r o o l ! O n c c a g a n ,
m a y b c m a y b c n o t !
A n o t h c r l c y s c l l n g l a c t o r s , " w h o s b u y n g y o u r
c o m p a n y ` ` W h a t s t h c p u r c h a s c r ' s w h c r c w t h a l ` I n t h c
S p c c o W c a l t h s y s t c m , w c o c a l p r m a r l y w t h m a j o r c o r p o r a t o n s
t h a t h a v c l u l l o n a c q u s t o n o c p a r t m c n t s a n o b u y b u s n c s s c s o n
a r c g u l a r b a s s . Y o u w a n t t o o c a l o n l y w t h l a r g c , s u c c c s s l u l
c o r p o r a t o n s t h a t a r c a c c u s t o m c o t o p a y n g t o p o o l l a r l o r
c v c r y t h n g . A c o m p a n y w h c r c a m l l o n o r t w o s a o r o p n t h c
b u c l c t ! 8 c l c v c t o r n o t , t h c $ 1 . b m l l o n H c n z p a o l o r
F t n c s s l a n o w a s t h c " l c a s t ` t h c y ' o c v c r s p c n t l o r a b u s n c s s . T o
t h c m , t h c o c a l w a s a " n o b r a n c r ` a n o t h a t ' s j u s t t h c w a y I
w a n t c o t !
C A S H I N G O U T , b c t b y s c l l n g a l l o r p a r t o l y o u r b u s n c s s ,
s t h c c r o w n n g j c w c l o l t h c S p c c o W c a l t h s y s t c m . I t ' s w h a t
a l l o w c o m c t o g o l r o m z c r o t o a m l l o n n o n l y 2 1 / 2 y c a r s , a n o
w h y I ' m c o n l o c n t t h a t l y o u l o l l o w t h c S p c c o W c a l t h s y s t c m t o
t h c l c t t c r , n 8 t o 5 y c a r s , y o u c a n b c a m l l o n a r c t o o !
6 3
Pouer Principle:
Wealth is not just money.
6 4
T h c n a m c o l t h s p r o g r a m s S p c c o " W c a l t h , ` n o t S p c c o
" M o n c y . ` T h c S p c c o W c a l t h s y s t c m s m o r c t h a n j u s t m a l n g
m o n c y , t ' s t h c a b l t y t o c n j o y t h c j o u r n c y a l o n g t h c w a y a n o
g r o w y o u r b u s n c s s w t h o u t t h c u s u a l s t r c s s a n o s t r u g g l c .
W c a l t h s n o t j u s t m o n c y . F o r m o s t p c o p l c , w c a l t h n c l u o c s
a n a b u n o a n c c o l m o n c y , l r c c t m c , l o v n g r c l a t o n s h p s , n n c r
p c a c c , a n o h a v n g a s c n s c o l m c a n n g a n o l u l l l l m c n t .
N o t l o n g a g o I h a o t h c b g g c s t s c a r c o l m y l l c . M y o o c t o r
t o l o m c h c t h o u g h t I h a o l y m p h o m a . H c s c h c o u l c o m c l o r
s u r g c r y a n o o o a b o p s y o n a l u m p t h a t h a o o c v c l o p c o n m y
t h r o a t . I t t o o l l o u r a g o n z n g o a y s l o r t h c r c s u l t s t o c o m c n .
D u r n g t h a t w a t , m y c n t r c l l c c h a n g c o . I w a s r c a l l y s c a r c o , n o t
s o m u c h a b o u t o y n g , b u t a b o u t n o t h a v n g l u l l y l v c o ! I l n c w I
h a o n ' t g v c n c n o u g h a t t c n t o n t o t h c t r u c p r o r t c s n l l c : m y
w l c , m y c h l o r c n , m y n n c r s p r t , a n o j u s t t a l n g t m c t o p l a y .
I v o w c o l I c v c r g o t o u t o l t h s m c s s , I w o u l o c h a n g c . I ' o n c v c r
t a l c a n o t h c r o a y l o r g r a n t c o a n o w o u l o l v c c a c h m o m c n t
r c c o g n z n g t a s t h c g l t t t r u l y s . I v o w c o t h a t l r o m t h c n o n , I
w a s n ' t g o n g t o l c t m y s c l l b c c o m c o b s c s s c o w t h r c s u l t s . I n s t c a o ,
I ' o r c l s h t h c j o u r n c y a n o a c h c v c m y g o a l s w t h p c a c c a n o j o y
n s t c a o o l s t r c s s a n o s t r u g g l c .
F n a l l y t h c p a t h o l o g y r c p o r t c a m c b a c l . I h a o a t u m o r b u t t
w a s b c n g n , n o n m a l g n a n t . I w a s g o n g t o l v c .
T o o a y I c o n s o c r t h a t s c a r c a b l c s s n g . I t g a v c m c m p c t u s t o
t c a c h a n o h c l p o t h c r s l c a r n l c s s o n s t h a t m g h t m p r o v c t h c r
l v c s . I t ' s a l s o b c c o m c t h c b a s s l o r m y m o s t m p o r t a n t m c s s a g c
a n o t h c l n a l S p c c o W c a l t h p r n c p l c . . .
6 5
EN]OYING YOUR MISSION TO MIIIIONS"
Pouer Principle:
Practice does not
make perfect.
Practice makes
permanent.
6 6
l l c s s h o r t ! W h a t c v c r y o u w a n t t o o o , o o t n o w . W h a t c v c r
y o u w a n t t o b c , b c t h a t n o w . W h a t c v c r y o u w a n t t o h a v c , g o l o r
t n o w ! W h c n t c o m c s t o t h c m p o r t a n t t h n g s n l l c , o o n ' t w a t
u n t l t o m o r r o w . T o m o r r o w m a y n o t c o m c .
I r a c t c c b c n g h a p p y n o w !
W h y o o I s a y " p r a c t c c ` ` 8 c c a u s c " p r a c t c c m a l c s p c r l c c t , `
r g h t ` W r o n g ! T h a t ' s a m a s s v c m s c o n c c p t o n !
I r a c t c c o o c s n o t m a l c p c r l c c t .
I r a c t c c m a l c s p c r m a n c n t .
I c o p l c a r c c r c a t u r c s o l H A 8 I T . O n a o a l y b a s s , l y o u
p r a c t c c p c s s m s m a n o s t r u g g l c , y o u b c c o m c v c r y g o o o a t t .
Y o u b c c o m c u n c o n s c o u s l y c o m p c t c n t . I c s s m s m a n o s t r u g g l c
b c c o m c a l m o s t a u t o m a t c t o a p o n t w h c r c c v c n w h c n y o u w a n t
t o c h a n g c , h a p p n c s s b c c o m c s a l m o s t m p o s s b l c .
T h c m p o r t a n t t h n g t o r c m c m b c r s . . .
O n c p r o c c s s o o c s n o t l c a o t o a n o t h c r .
I r a c t c n g p t c h n g l c a o s t o b c n g a g o o o p t c h c r , n o t
c a t c h c r . I r a c t c n g o v c r w h c l m l c a o s t o o v c r w h c l m , n o t n n c r
p c a c c . A n o p r a c t c n g b c n g m s c r a b l c l c a o s t o m s c r y , n o t
h a p p n c s s .
I l y o u w a t u n t l c v c r y t h n g s g o n g g r c a t b c l o r c y o u
p r a c t c c h a p p n c s s , y o u m a y w a t a l o n g t m c . N o t b c c a u s c
t h n g s w l l n c v c r b c g r c a t , b u t b c c a u s c y o u ' v c b c c o m c a m a s t c r
a t b c n g u n h a p p y . U n h a p p n c s s w l l b c y o u r h a b t !
6 7
SPEEDWEAITH PRINCIPIE #8:
DO IT NOW!
Pouer Principle:
Practice uhatever you
uant to be in the future,
nou.
6 8
T h a t ' s w h y t ' s c r t c a l , n o m a t t c r w h a t o t h c r o b j c c t v c s
y o u ' r c a t t c m p t n g t o a c h c v c , y o u r c m c m b c r t o p r a c t c c
h a p p n c s s R I G H T N O W , n t h s v c r y m o m c n t !
I a r t o l t h c S p c c o W c a l t h s t r a t c g y s t o . . .
I r a c t c c w h a t c v c r y o u w a n t t o b c n t h c l u t u r c , n o w .
I l y o u w a n t a l l c o l n n c r p c a c c , p r a c t c c b c n g p c a c c l u l
n o w . I l , o n c o a y , y o u w a n t t o t a l c o n l o c n c c , p r a c t c c b c n g
t o t a l l y c o n l o c n t n o w . I l s o m c o a y y o u w a n t t o b c s u c c c s s l u l ,
p r a c t c c b c n g s u c c c s s l u l n o w .
F v c n t u a l l y , t h c s c t r a t s b c c o m c y o u r h a b t s , y o u r n a t u r a l
w a y o l b c n g . Y o u w o n ' t h a v c t o t h n l a b o u t t h c m , y o u w l l b c
t h c m . A n o y o u r l l c T O D A Y , w l l b c w h a t y o u a l w a y s w s h c o t
w o u l o b c l l c , t o m o r r o w .
T h c l c y s t o c n j o y t h c j o u r n c y . Y o u w a n t t o b l c n o m o n c y
w t h m c a n n g , p r o l t w t h p u r p o s c , a n o " s t r c c t s m a r t s ` w t h h c a r t .
T h a n l g o o o n c s s , a l o n g w t h t h c l c s s o n s I l c a r n c o n
b u s n c s s , I l c a r n c o s o m c c s s c n t a l l l c l c s s o n s t o o . T o m c , t h c s c
a r c t h c m o s t m p o r t a n t m c s s a g c s I s h a r c . W h a t s u n l o r t u n a t c
h o w c v c r , s t h a t c v c n t h o u g h m o s t p c o p l c w a n t t o b c h a p p y ,
h a v c m o r c l u n , l a u g h m o r c , l o v c m o r c a n o c n j o y t h c r l v c s
m o r c , t ' s o l l c u l t t o c o n c c n t r a t c o n t h c s c t h n g s w h c n y o u ' r c
s t r u g g l n g l n a n c a l l y .
M o n c y p r o b l c m s c a n t a l c t h c l u s t c r o u t o l l l c . I ' m n o t
s a y n g m o n c y s c v c r y t h n g .
M o n c y s n ' t c v c r y t h n g u n l c s s y o u o o n ' t h a v c a n y ,
t h c n t s c c m s t o b c c o m c c v c r y t h n g .
6 9
Pouer Principle:
The best advice about money
is only three uords:
Get it handled!
7 0
T h c l a c t s , n o u r s o c c t y , m o n c y s a n m p o r t a n t T O O l .
M o n c y s l l c a l u b r c a n t g o n g t h r o u g h l l c
w t h o u t t s v c r y , v c r y , r o u g h .
M o n c y o o c s n ' t b u y h a p p n c s s , b u t t c a n b u y F R F F D O M :
l r c c o o m o l c h o c c , t o b c a b l c t o o o w h a t y o u c n j o y o o n g a n o
n o t b c l o r c c o t o o o t h n g s j u s t b c c a u s c y o u n c c o " t h c m o n c y . `
I t ' s a s h a m c . I h a v c s c c n l a r t o o m a n y g o o o , l n o h c a r t c o ,
t a l c n t c o p c o p l c , u n a b l c t o s h a r c t h c r u n q u c g l t s a n o t a l c n t s t o
t h c l u l l c s t , b c c a u s c t h c y ' r c s m p l y t o o b u s y t r y n g t o s u r v v c .
T h c y w o r l l o n g a n o h a r o b u t n c v c r g c t a h c a o l n a n c a l l y . I ' v c
s a o t b c l o r c a n o I ' l l s a y t a g a n , " I l y o u ' r c g o n g t o w o r l h a r o
a n y w a y , y o u m g h t a s w c l l g c t r c h . . . a n o t h c q u c l c r t h c b c t t c r . `
T h c b c s t a o v c c I c v c r h c a r o a b o u t m o n c y w a s o n l y t h r c c
w o r o s : G F T I T H A N D l F D ! A n o t h a t ' s w h a t S p c c o W c a l t h s a l l
a b o u t . I t ' s a p r o v c n s y s t c m t h a t w o r l c o l o r m c a n o c a n w o r l l o r
y o u l y o u w o r l t . G c t t h c l n o w l c o g c , m a s t c r t h c p r n c p l c s ,
s t u o y t h c s t r a t c g c s a n o n j u s t a l c w y c a r s y o u w l l n c v c r h a v c
t o w o r r y a b o u t m o n c y a g a n . Y o u w l l b c l r c c !
I t ' s b c c n a n h o n o r t o s c r v c y o u a n o I h o p c I c a n c o n t n u c t o
b c o l s u p p o r t !
F o r y o u r l r c c o o m ,
T . H a r v F l c r
7 1
Pouer Principle:
Iearn! Iearn! Iearn!
7 2
S o w h a t o o y o u o o n o w `
T a l c a c t o n ! I l y o u ' r c a l r c a o y a n " c x p c r t ` n b u s n c s s a n o
c a r n n g a t l c a s t $ 2 5 O , O O O p c r y c a r , t h c n u s c t h s b o o l a s a
t c m p l a t c t o c n h a n c c t h c s p c c o o l y o u r s u c c c s s . I l y o u ' r c n o t n
t h s n c o m c b r a c l c t y c t , t h c b c s t t h n g y o u c a n o o s . . .
l c a r n ! l c a r n ! l c a r n ! R c m c m b c r , s u c c c s s s a l c a r n a b l c s l l l .
I l y o u t r u l y w a n t t o s u c c c c o y o u m u s t w o r l o n y o u r s c l l , s t u o y
b u s n c s s , a n o b c c o m c a S p c c o W c a l t h m a s t c r . T h c w o n o c r l u l
t h n g a b o u t b c c o m n g a n c x p c r t n t h s g a m c s w h c n y o u w n ,
y o u g c t r c h !
A b o v c a l l , g c t t h c l n o w l c o g c y o u n c c o , 8 F F O R F y o u s t c p
n t o t h c a r c n a . T h n l a b o u t t : l y o u w c r c g o n g t o p l a y
A n o r c A g a s s , t h c g r c a t t c n n s c h a m p o n , l o r m o n c y , w o u l o n ' t
y o u s t a r t l c a r n n g t h c g a m c a n o p r a c t c n g 8 F F O R F y o u
s t c p p c o o n t h c c o u r t t o p l a y h m ` I t a m a z c s m c t h a t s o
m a n y p c o p l c g c t n t o t h c g a m c o l b u s n c s s w t h o u t a c q u r n g
t h c s p c c l c l n o w l c o g c n c c c s s a r y t o w n . T h c n t h c y w o n o c r
w h y t h c y ' r c s t r u g g l n g .
I l y o u ' r c n o t n y o u r o w n b u s n c s s y c t , t h s s t h c t m c
t o l c a r n a n o p r c p a r c s o w h c n y o u o o " g o l o r t , ` y o u ' l l l n o w
w h a t y o u ' r c o o n g . I l y o u ' r c a l r c a o y n b u s n c s s a n o h a v c n ' t
b c c n c r c a t n g w c a l t h , t h c r c ' s o b v o u s l y s o m c t h n g m s s n g ,
t h c r c ' s s o m c t h n g y o u o o n ' t l n o w . G c t t h c l n o w l c o g c . l c a r n
t h c r o p c s . A p p l y t h c S p c c o W c a l t h s t r a t c g c s n y o u r b u s n c s s
a n o w a t c h y o u r n c o m c s l y r o c l c t . T h a t ' s w h a t I o o a n o
t m a o c m c a l o r t u n c . A s y o u c a n s c c , I ' m a b g b c l c v c r n
c o u c a t o n . I l o v c t h c s a y n g : " I l y o u t h n l c o u c a t o n s
c x p c n s v c , t r y g n o r a n c c . `
7 3
A Personal Message From T. Harv Eker
T h c r c a r c t h r c c t y p c s o l c o u c a t o n y o u a r c g o n g t o n c c o l
y o u w a n t t o s u c c c c o t o y o u r l u l l c s t p o t c n t a l . O n c s " g c n c r a l
b u s n c s s ` l n o w l c o g c . T h s w o u l o n c l u o c m a r l c t n g ,
n c g o t a t o n s , l n a n c c , c t c . T h c n c x t s " b u s n c s s s p c c l c `
l n o w l c o g c . T h s c n t a l s l c a r n n g t h c " n s a n o o u t s ` o l y o u r
p a r t c u l a r b u s n c s s . T h c t h r o a n o m o s t m p o r t a n t s " p c r s o n a l
o c v c l o p m c n t ` l n o w l c o g c . T h s a l l o w s y o u t o l u l l y u t l z c t h c
l r s t t w o t y p c s o l c o u c a t o n . T h c l a c t s y o u c a n h a v c t h c
g r c a t c s t " t o o l s ` n t h c w o r l o , b u t l y o u h a v c a l c a l n y o u r
" t o o l b o x ` y o u ' r c g o n g t o h a v c a p r o b l c m . I n s h o r t , w h o a r c y o u ,
h o w o o y o u t h n l , w h a t a r c y o u r b c l c l s , w h a t a r c y o u r h a b t s ,
c h a r a c t c r s t c s a n o t r a t s , h o w c o n l o c n t a r c y o u n y o u r s c l l ` I n
m y c x p c r c n c c , a l l t h c s c c l c m c n t s h a v c a o r a m a t c c l l c c t o n b o t h
y o u r s u c c c s s a n o y o u r h a p p n c s s . I h a v c a m o t t o t h a t " y o u r
n c o m c c a n o n l y g r o w t o t h c c x t c n t t h a t y o u o o . ` T h c o c a s t o
g r o w y o u r " s c l l ` a n o y o u r s u c c c s s w l l g r o w n a t u r a l l y a n o
a u t o m a t c a l l y .
T o t h s c n o , I h a v c c r c a t c o a s c r c s o l l v c s c m n a r s a n o t a p c
p r o o u c t s o c s g n c o t o h c l p y o u s u c c c c o m o r c q u c l l y , m o r c
c a s l y a n o m o r c h a p p l y .
I l c a s c s c c m y I c a l I o t c n t a l s T r a n n g w c b s t c l o r l u l l
o c t a l s a t uuu. peakpotentials. com.
M u c h l o v c ,
T . H a r v F l c r
I n t h c m c a n t m c h c r c ' s a c o n o c n s c o c a t a l o g t h a t o c s c r b c s
c a c h o l o u r c u r r c n t p r o g r a m s a n o p r o o u c t s :
7 4
nncr wor|u pr|nc|p|cs |or rcn| wor|u succcss
7 5
OUR MISSION
T o c o u c a t c a n o n s p r c p c o p l c
t o l v c n t h c r h g h c r s c l l ,
b a s c o n c o u r a g c , p u r p o s c a n o j o y
v c r s u s l c a r , n c c o a n o o b l g a t o n .
The Peak Potentials
CATAIOG
nncr wor|u pr|nc|p|cs |or rcn| wor|u succcss
7 6
* C o n t a c t I c a l I o t c n t a l s l o r o a t c s , l o c a t o n s
a n o s p c c a l t u t o n s . S c c b a c l p a g c l o r c o n t a c t n l o r m a t o n .
Seminars,
Workshops
& Camps
The Millionaire Mind
Evening Seminar
Thc Sccrct PsychoIogy oI WcaIth
M o n c y m r a c l c s c a n o c c u r w h c n w c g c t o u t o l
o u r o w n w a y . T h c p r o b l c m s , b y o u r s c l v c s , w c
c a n n c v c r s c c w h a t ' s h o l o n g u s b a c l l r o m
r c a c h n g o u r l u l l p o t c n t a l . F n s t c n s a o t b c s t ,
" Y o u c a n ' t s o l v c a p r o b l c m w t h t h c s a m c ' m n o '
t h a t c r c a t c o t . ` T h c n l o r m a t o n n t h s c o u r s c s c x t r c m c l y
p o w c r l u l ! I l y o u l c a r n t h c s t r a t c g c s a n o u s c t h c m , y o u r
l n a n c a l l l c w l l c h a n g c l o r c v c r .
Here's just a portion of uhat you'll learn:
T h c 5 w a y s r c h p c o p l c t h n l o l l c r c n t l y t h a n t h c p o o r
c m o o l c c l a s s .
T h c h o o c n c a u s c o l a l m o s t a l l l n a n c a l p r o b l c m s .
H o w y o u r c h l o h o o o c o n o t o n n g s a l l c c t n g y o u
l n a n c a l l y t o o a y .
W h y l n o w l c o g c a n o s l l l o o n o t c r c a t c w c a l t h .
H o w t o r c s c t y o u r l n a n c a l t h c r m o s t a t l o r ' a u t o m a t c s u c c c s s ' .
H o w t o c r c a t c s o c a l l c o ' l u c l ' a n o a c t u a l l y a t t r a c t m o n c y .
H o w t o m a l c y o u r ' m n o ' w o r l l o r y o u n s t c a o o l a g a n s t y o u .
nm n rcn| csinic ngcni. A|icr iIc coursc, |n onc wcckcnu
c|oscu |our ucn|s! D c b b c F l p p c l l
S|ncc iIc coursc my |ncomc Ins inkcn n qunnium |cnp. Invc
snvcu morc moncy |n iIc |nsi 10 moniIs iInn Invc |n iIc prcv|ous
10 ycnrs. TInnk you! R o b c r t H a l l
7 7
~ T h e S e c r e t
P s y c h o l o g y o f W e a l t h
The Millionaire Mind Intensive
3-Day Workshop
7 8
~ T h e S e c r e t
P s y c h o l o g y o f W e a l t h
S|ncc niicnu|ng your progrnm scvcrn| moniIs ngo, my |ncomc
Ins qunurup|cu. TInnks! S a n l n o c m
m n wn|icr nnu Invc ncvcr cnrncu morc iInn $zJ, 000 n ycnr.
iIrcc wccks n|icr iIc worksIop mnuc $11, 000 |n c|gIi unys!
8 l l A u g c r
Inu n grnpI|c ucs|gn bus|ncss on iIc vcrgc o| c|os|ng. W|iI|n
60 unys o| iIc coursc, Inu so mnny ncw c||cnis Inu io I|rc z ncw
nss|sinnis io Ic|p mc! K r s t c W l s o n
7 9
Enlightened Warrior Training Camp
How to Acccss Your Truc Powcr
anu Succccu In SpItc oI AnythIng
8 0
Wizard Training Camp
Thc ScIcncc oI ManIIcstIng What You Want
Thc wIzaru's way Is thc way oI attractIon. Thc wIzaru
not onIy succccus, hut uocs so wIth cIcgancc anu casc.
T h c W z a r o T r a n n g s s p c c a l . I l y o u w o u l o l l c t o l c a r n
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N o w y o u c a n h a v c T . H a r v F l c r g v c a n c x c t n g
p r c s c n t a t o n t o y o u r g r o u p . F l c r h a s b c c n c a l l c o , " o n c o l t h c
l r c s h c s t , m o s t o y n a m c s p c a l c r s n N o r t h A m c r c a . ` H c b l c n o s
w t w t h w s o o m , p l a y l u l n c s s w t h p o w c r a n o " s t r c c t s m a r t s `
w t h h c a r t . F l c r g n t c s a u o c n c c s w t h h s p a s s o n a n o h s
c n t h u s a s m s c o n t a g o u s , y c t t h c c o m m c n t m o s t o l t c n
c x p r c s s c o a b o u t h m s t h a t h c s " r c a l . ` T . H a r v F l c r s c r v c s u p
a r a r c c o m b n a t o n o l m m c o a t c l y u s c a b l c n l o r m a t o n w t h
l o n g l a s t n g n s p r a t o n ! T o p c l c n g t h s r a n g c l r o m 1 h o u r t o 2
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Breakthrough to Pouer " H o w t o M a s t c r Y o u r M n o l o r S u c c c s s `
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I n S p t c o l A n y t h n g `
Enlightened Business

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The Science of Manifestation " H o w t o C r c a t c W h a t Y o u W a n t `
Success Without Stress " H o w t o S t a y C c n t c r c o , C a l m a n o
I c a c c l u l R c g a r o l c s s o l A n y C r c u m s t a n c c `
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