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  • PGDM Imc Batch

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    Priya Shetty
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    The document outlines a group project for a PGDM-IMC batch on the mobile phone market. A team of 6 students will conduct a primary survey of customers to understand brand perception, expectations, and satisfaction of 4 major mobile phone manufacturers: Samsung, Sony Ericsson, HTC, and Apple. The project will focus on the Samsung brand and develop a marketing plan to identify opportunities and address challenges for the brand.

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    Pgdm Imc Batch

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    The document outlines a group project for a PGDM-IMC batch on the mobile phone market. A team of 6 students will conduct a primary survey of customers to understand brand perception, expectations, and satisfaction of 4 major mobile phone manufacturers: Samsung, Sony Ericsson, HTC, and Apple. The project will focus on the Samsung brand and develop a marketing plan to identify opportunities and address challenges for the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    2 views1 page

    PGDM Imc Batch

    Uploaded by

    Priya Shetty
    The document outlines a group project for a PGDM-IMC batch on the mobile phone market. A team of 6 students will conduct a primary survey of customers to understand brand perception, expectations, and satisfaction of 4 major mobile phone manufacturers: Samsung, Sony Ericsson, HTC, and Apple. The project will focus on the Samsung brand and develop a marketing plan to identify opportunities and address challenges for the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    PGDM- IMC batch Group Project: Mobile Phones

    Team Members: 1. 2. 3. 4. 5. 6. Manali Kawale Krishal Mehta Priya Shetty Nimish Dalvi Krishnaraj Bhat Shruti Kalghati

    Objective:

    The project gives an insight about the mobile phones market followed by a primary survey of customers on their brand perception/expectations/satisfaction to find out the current scenario and understand the challenges and opportunities in the future. Four large manufacturers of mobile phones are today dominating the global mobile phone industry: Samsung, Sony Ericson, HTC and Apple. The brand which we have chosen is SAMSUNG as it is one of the most popular brands in this category. In due course of the project, future strategies in form of a marketing plan will be put forth so that new ways would be found to tap opportunities and solve the challenges faced by the brand.

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