INTERNATIONAL MARKETING

LECTURE 9: QUANTITATIVE RESEARCH

REGRESSION AND CORRELATION

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INTERNATIONAL MARKETING
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INTERNATIONAL MARKETING
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Crime - 100,000 1993
Pov -
Metro - %
Popdens -
52 ,
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Intercept
Pov
Metro
Popdens

Coefficients
1638.804625
83.29978457
31.17466028
0.456304692

Standard Error
774.6802653
35.4091183
7.355288868
0.12795016

t Stat
2.115459369
2.352495305
4.238400535
3.566269014

Lower 95%
80.3489762
12.06582792
16.37772792
0.198902175

Upper 95%
3197.260274
154.5337412
45.97159264
0.71370721

2 Standard Error
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Crime = 1638.804 + 83.299 * Pov + 31.174 * Met + 0.456 Pop
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INTERNATIONAL MARKETING
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Adjusted R2

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0.8625 Adjusted R2 0.8045
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Multicollinearity, Heteroskidastisity, Autocorrelation, Specification bias
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INTERNATIONAL MARKETING
Nigel Hill, Jim
Alexander
. Nigel Hill 20
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, . Jim Alexander
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Royce
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INTERNATIONAL MARKETING
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: Ashish Bhave.Customer Satisfaction Measurement.2002

/Satisfaction Index (CSI)/:

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INTERNATIONAL MARKETING

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INTERNATIONAL MARKETING
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INTERNATIONAL MARKETING

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