Scribd Logo
Upload

Welcome to Scribd!

  • Ad Budget

    Uploaded by

    Abhijeet_Sangw_4012
    8 views5 pages
    Total budget campaign tenure BUDGET ALLOCATION TV Frequency 13(13 episodes of satyameva jayate including re runs) RADIO Frequency 3 months (28 times in a week(4 times a day)).

    Original Description:

    Original Title

    ad budget

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Total budget campaign tenure BUDGET ALLOCATION TV Frequency 13(13 episodes of satyameva jayate including re runs) RADIO Frequency 3 months (28 times in a week(4 times a day)).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views5 pages

    Ad Budget

    Uploaded by

    Abhijeet_Sangw_4012
    Total budget campaign tenure BUDGET ALLOCATION TV Frequency 13(13 episodes of satyameva jayate including re runs) RADIO Frequency 3 months (28 times in a week(4 times a day)).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Total budget Campaign tenure

    BUDGET ALLOCATION TV Frequency 13(13 episodes of satyameva jayate including re runs)

    Frequency

    Once in a week(13 times)

    RADIO Frequency 3 months (28 times in a week(4 times a day)).

    NEWSPAPERS Frequency One full page coverage on "Anti alcohol" day

    Fillers(in other local newspapers ) which would target even smaller segments

    Magazines Frequency Once in a month

    Event

    Flash mob on 6th MAY to kick off the campaign Tee shirts for the flash mob Flex for six cities(given above) Misc expenses

    Cost of ther advertisement(Idea generation + making)

    Total cost Buffer

    Rs 100000000 3 months(6th may-26th july) (During the 1st season of Satyameve Jayate )

    Star plus 5.2 crs(slot price:20 lakhs per 30 sec slot)

    DD1 2.6 crs(slot price:2lakhs per 30 sec slot)

    Radio mirchi 2lakhs (slot price: 10000 per week)

    Times Of India(National) 20 lakhs( 5lakhs X4 metropolies) Rajasthan Patrika,ABP,Enadu,Marathi maharashtra,Dainik Jagaran 10 lakhs (2 lakhs each)

    5 lakhs

    India Today 15 lakhs (cost of one full page :5 lakhs )

    (Mumbai,Delhi,Kolkata,Bangalore,Chennai,Pune) 6lakhs including misc expenses for each city excluding the sponserships 10lakhs (10000x 100) 1.8 lakhs(30X6) 50 lakhs

    85000-1 lakh(a non celeb 30 second ad) According to DQ entertainment ltd(BSE listed) 8.51crores 1 Crore(10% of the overall cost)

    You might also like