UK based toy brand Hamleys has opened its second store at Infiniti Mall in Malad, Mumbai.

Hamleys is present in India through an exclusive pan-India franchise arrangement with Reliance Brands Ltd, a part of the Reliance Industries Group. Hamleys is a premium toy store and this is its third store in India, the first one being at High Street Phoenix, Mumbai and the second at Express Avenue, Chennai. They have also entered Gujarat and will be opening a flagship store there shortly. The new store at Malad is spread over 9,000 sq. ft and is home to life-size dollhouses, planes, the signature red London bus and many such enthralling toys.

 London-based toy retailer Hamleys has opened its second store in Mumbai at Infiniti mall, Malad. Spread over 9,000 sq.ft., the new outlet stocks Hamleys own brand range along with other national and international brands such as Mattel, Fisher Price, Funskool, and Simba. Hamleys is known the world over as one of the best toymakers and toy retailers. Being a premium toy store, Hamleys has been very selective when it comes to their store location across the globe. Hamleys will be in a very strong position to reach out to its target consumers.
Hamleys entered the Indian market, through a franchise arrangement with Reliance Brands Limited, a part of the Reliance Industries Group. It opened its first store in the country in 2010 at High Street Phoenix, Mumbai spreading over 21,000 sq.ft. and second store in 2011 at Express Avenue mall, Chennai with a 10,500 sq.ft. area.