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1

- values
2
- mission
3
- vission
SWOT

1-strenghts - opportunities
2-weakness - opportunities
3-strenghts -threats
4-weakness -threats
IE

X
Y
EFE
IFE
(IE)
1
- vision
1 - mission
2 - Internal environment
3 - External Environment
4 - Strategic priorities
5 - Five-year Goals
6 - strategy
7 - Implimentation strategy
8 - periodic checks
CPM
IE

SWOT
SWOT
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Creating Competitive Advantages ,Hardcover , 2004.
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Text And Cases ,Hardcover, 2006.
23- Evans,Nigel, Campbell, David and Stonehouse, George, Strategic Management for
Travel and Tourism ,Paperback , 2003.
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THE NEW AND SMALL BUSINESS , UPSTART PUBLISHING COMPANY INC.
1995
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26- LERNER L ALEXANDRA, A STRATEGIC PLANNING PRIMER FOR
HIGHER EDUCATION, http://www.des. calstate.edu/strategic.,html.2002.
27- Safrit, R. D., Conklin, N. L., & Jones, J. M. ; A longitudinal study of the evolution
of organizational values of Ohio State Extension Educators. Journal of Extension;2003.
28- Sherman, Sallie, Sperry ,Joseph and Reese, Samuel, The Seven Keys to Managing
Strategic Accounts ,Hardcover, 2003.
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Analysis and Change, Paperback, 2005.
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times,USA:greenwood press company,2003.
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