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1910- ,
,
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.
1918 .

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2000-2011
1929 20
2011 312542 .
2000 81693 11 3.8
. 7-10 2009 23.1 ,
2010 7.1 , 2011 22.4
.
71 , 57 , 62 ,
66 , 75 , 67
.
700000
600000


/2000-2011 /

500000

400000

300000

200000

100000

0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

450000
400000
350000


/2000-2011 /

300000

250000

200000

150000

100000

50000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

2011 208514 21
67-68
.
4

208514
153917

44051 53198

2000

2001

63224 69531

2002

95115
79691 87792

2003

2004

2005

172583

110150 119790

2006

2007

2008

2009

2010

2011



0.54

2000

0.57

2001

0.61

2002

0.65

2003

0.66

2004

0.67

2005

0.67

2006

0.68

2007

0.68

2008

0.68

2009

0.68 0.67

2010

2011

10770 3 3
, 46114 15 4-9 , 255658 82 11-

.
2000 -

20- , , ,
, .
,

, ,
.

/2011 /
3%
15%

3
4-9
10-

82%


2008-2009 52 , 48
.

48%
52%

2011
2011 58894
44992, - 10401, - 860,
452, - 208 ,- 154, 67, 82
.

1% 1%
4%
18%

76%

1990 9 , 1991-1995
1443, 1996-2000 5093 , 2001-2005
40732 , 2006-2010 6605 , 2011
4086 70 2001-2005
7-11 . 2011
7
.



3%
7% 0%

9%
1990-

11%

1991-1995
1996-2000
2001-2005
2006-2010
2011
70%

2012
2012 3072
1619 53 2011 1453 47 2012
7


. 77
.
oyota 979
Hyundai 526 , Nissan
402 , Lexus 300 , Mersedes 162
, Volkswagen 104 , Kia otors 81 ,
Ford 87 , 87 , Jeep 81 , Chevrolet
57 , BMW 47 , Subaru 40, Suzuki
30 31 .

1%
3% 1% 1%

10%

3%

31%

3%
3%
5%
9%
17%
13%

Toyota
Hyundai
Nissan
Lexus
Mersedes Benz
Volkswagen
Ford

Kia Motors
BMW
Subaru
Suzuki

12 56
, 21 , 10
.


3% 1% 3%
3%
3%

21%
56%
10%



2000
5 .

2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017

81693
93071
103805
107295
120418
131184
141469
161989
176837
224909
254486
312542
370598
426187
490115
568534
653815
758425

0.12
0.10
0.03
0.11
0.08
0.07
0.13
0.08
0.21
0.12
0.19
0.15
0.15
0.16
0.15
0.16

0.09
0.08
0.08
0.09
0.12
0.12
0.15
0.15
0.16
0.15
0.16


800000
700000
600000
500000
400000
300000
200000
100000
0

0.15-0.16
. 2017
5
2011 68
.


/
,
/



/
,
/


, .


2012 23
43 ,
57 .
( +
)
98% , 2 .
.

10



.
:
1.
2.
3.
4.
5.
6.





,
-

:
1.
2.
3.
4.
5.
6.
7.
8.

.
. :
1.
2.
3.
5%-,
10%- .
.
30 2500/3/
//
.
. :

11

36 ,
2.8 - 3.0
. 2011
68,5 .


1998

11
. , , ,
11
.
.

1
2
3

5
6
7
8
9
10
11
12


Chevrolet
Nissan
Mercedes Benz
Ford, Range Rover, Land
Rover
Volkswagen
Toyota
Hyundai
Suzuki
Subaru
Toyota
Kia
BMW

12


:
2011 12 7 2013
.

1
2

3
4
5
6
7
8
9
10
11
12

1
2
3
4
5


Chevrolet
Nissan
Mercedes
Benz
Ford, Range
Rover, Land
Rover
Volkswagen
Toyota
Hyundai
Suzuki
Subaru
Toyota
Kia
BMW

2006

2007

2008
228

2009
67
120

2010
39
94

2011
23
357

2012
37
360

2013*
88
647

230

262

63

24

52

16

40

96

180

273

87
51
131

68
22
129

98
50
149

67
17
31

81
31
42

144
111
109

136
97
68

253
165
172

81
36

248
86

109
26

163
21

219
23

429
30

669
66

32
24
10
577

38
25
100
43
1288

475

306

248

38
72

25
1179

28
839

21
1180

14
577

2009 2010

2006

2007

2008

0%

0%

0%

12%

20%

31%

19%

Mercedes Benz
Ford, Range
Rover, Land
Rover

5%

3%

7%

Volkswagen

4%

Chevrolet
Nissan

45
95
66
249
71
192
33
57
1552 2924.9

2011

2012

2013

7%

2%

1%

6%

21%

16%

28%

23%

42%

4%

3%

7%

7%

12%

18%

8%

8%

12%

14%

11%

9%

16%

3%

4%

3%

5%

9%

6%

11%

13


6
7
8
9
10
11
12

Toyota

11%

15%

13%

5%

7%

8%

4%

11%

Hyundai
Suzuki

7%
3%

0%
0%

21%
7%

19%
5%

28%
4%

17%
2%

28%
2%

43%
4%

Subaru
Toyota

0%
40%

0%
36%

0%
21%

7%
12%

6%
4%

3%
2%

3%
4%

6%
16%

Kia
BMW

0%
2%

0%
3%

0%
2%

0%
2%

0%
2%

8%
3%

5%
2%

12%
4%


2009, 2010
. 2013 2011 50.5 , 2012 48
. :


50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
2006

2007

2008

2009

2010

2011

2012

2013

-

Toyota .
14

8
9
10

11

12

Chevrolet
, ,
Nissan
, crossover,
, ,

Mercedes Benz, Jeep


Ford, Range Rover, Land
Rover
Volkswagen
, ,
Toyota
Hyundai
,
Suzuki
Subaru
Toyota
Kia
, SUV
BMW


Hummer service,
,



.
:
,
,
2011 .

Company name

Brand Name

MercedesBenz, Dodge,
Chrysler, Jeep

Mongolian Star Melchers

Model name
Wrangler Unlimited
Sahara
Jeep Grand Cherokee
Dodge Durango Crew

Showroom price

38,108

50,552

47,863
15


Mercedes Benz S350
Mercedes Benz C180
Mercedes Benz E200
Mercedes Benz ML350
Mercedes Benz G
Mercedes Benz
GLK300
Mercedes Benz CL500
Mercedes Benz CLS
Freelander-2
4x4 Explorer XLT
Discovery 4 HSE
Defender 110SW
Expedition
2

Wagner Asia Automotive

Ford, Land
Rover

Range Rover Sport


Range Rover
Range Rover Evoque
Ford Fusion
Ford Focus
Everest XLT
Toureg
Tiguan
Passat

Tavan Bogd Motors

Volkswagen

Passat CC
Jetta
Polo
Golf
Amarok

120,000

49,000

62,000

75,000
100000-143000

57,000

45,000

85,000

54,440

43,552

91,770

50,552

59,829

115,669

142,791

85,355

31,111

21,538

30,330

51,329

30,330

25,276

33,442

20,998

15,539

21,387

31,100
16


Scirocco

Bodi Automotive

Toyota

Land Cruiser GX-MED


Land Cruiser GXHIGH
Land Cruiser GX.RAnniversary
Land Cruiser 200 VX
Land Cruiser 200GXG9 /Diesel/
Land Cruiser 200GXG9 /Fuel/
Infinity FX35
Infinity G25
Infinity M37

Monnis

Nissan, Infinity

Murano
Infinity QX56
Patrol
Teana
Starex
Sonata
Azera
Eques

Mongol Hyundai
Automotive

Hyundai

Santa Fe
Genesis
Genesis Coupe
Veracruz
Porter
Starex H

Mongol Subaru
Automobile

Outback 2009
Subaru
Outback
Tribeca

29,553

70,694

73,416

64,939

81,660

59,573

58,873

52,145

37,493

54,708

41,000

81,560

69,920

29,360

18,588

22,087

26,987

63,771

25,586

42,386

27,453

38,030

14,466

18,587

26,442

33,442

17

Forester
7

Bridge Group

Suzuki

Grand Vitara
Aveo
Traverse

Nomin Motors

Chevrolet

Tahoe
Equinox
Captiva

45,108

26,909

34,384

13,960

47,863

55,840

36,695

29,515

18


BMW

120,000
110,000

Mercedes-Benz

Volkswagen

120,000

Land Rover

Toyota

Infinity

115,669
91,770

85,000

85,355
78,000
75,000
81,560
58,000
57,000
54,440
51,329
52,145

80,000
68,000
62,000

33,442

49,000
42,000

30,330

38,000 41,000

20,998
0 0

0 0

0 0

0 0

BMW, Mersedes Benz


:

160,000

145,000

140,000
120,000
100,000

110,000

120,000

104,000

80,000

80,000
57,000

60,000

78,000
75,000

49,000

57,000 38,000

57,000

40,000

58,000

20,000
-

740Li / S350

650i / SL

520i / E200

320i / C180

BMW

X6

0
X5 / ML350 X3 / GLK300

Mercedes-Benz

19

X1


:
MB

VW

RR

BMW

: 3
100

Current promotion
2
+ 1 Limited Warranty
(
)

10
3

Carefree driving 2

2012
/
/
.



2010 1
5

30%

. . ,
1.5%


15% 60

. .



30%
7 ,
7-36 1.2%

.
2012 3

. 5
:
,
1. (

, )

2.

10%

3.

5%
4.
6


3%
.
5.

Promotions in the past

30%
,
70%

20

flexible condition

2010 Mercedes-Benz Club


of Mongolia Benz


. /mbcm.mn/


.
: ,



.

30 000 , 10 000
.

. :

,
,

,
,
500 000
10%
,

2009 8
/olloo.mn/
.
30004000$ , 1


. 2

.

2012 4
16- 5 10
Ford

20%
.
: -

-
-

2010 15
30%

1.5%


2011 14 177
, 212 , 48
, , , ,
.
90 ,
.

21



, . 7
, .

2.2%-1.5%
6-60

1

2.2%-1.1%
6-24
15-40%

2.2%-1.4%
25-60

36

2.0%-2.5%
30%

10

2.10%
3-18

0.5-1% /

435,0
10-30
2%
3-24
30% /
,
/

10-30%
,
30
0.5-1% /

1.90%
6-36

725,0
/
20% /

40
36

/
4
1.70-1.90%
,


40% /

/
15
2.20%

15-30

5
2.10%

30
2.0-2.2%

50%
1.50%

100
36

,
6
1.60%
40-50%

1.70%
30-40%

1.5%-1.8%
/


24

70%

30%-

15000

22


,
, ,

60 5 .
36 .
,
.
- ,
2 - .
, 30 ,
30%, 15
. -
100 , 3.7-4.3%, 6 ,
, .
-
- ,

.


40 1972-2011 33222 41747
10706 , 31041
. 1972 27341 2011 312542
.
2011 19440 87
16845 .
.

23



/
/


/, ,
/


/ ,
/

/
,
/


/
/


16000
14000
14000
12000

10802

10000
7777

8000

6636

6000
4000
2000

4847
3573
1783

2116

1972-1981

1982-1991

0
1992-2001

2002-2011

24


3
:

2009

2010

2011

6509

15

41

1541

80.2

0.2

0.6

19.0

4764

1436

76.8

0.0

23.2

7293

11

15

1490

82.8

0.1

0.2

16.9

5463

1410

79.4

0.0

0.1

20.5

18381

30

87

942

94.6

0.2

0.4

4.8

15914

16

60

855

94.6

0.1

0.3

5.1

15 81.1
, ,
, . 2011
:

25


3%
0% 4%

0%

5%
0%

8%

9%
4%

10%

2%


11%

30%

8%
5%

1%


18.2 ,
21.7 . 2001-2005

7.6 2006-2011 264 16.2
.
15 1997-2011
312, 244 .
15
23829 , ,
.

10000

9273


8131

8000
6295

6425

6000

4769

4000
2000

1549

1836

1656

1997-2001

2002-2006

2007-2011

2007-2011 2002-2006 21 .

26


1997-2001 2 78.5
2002-2006 3 720.3 , 2007-2011 12
305.8 .

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011
58.3 .

.
,
77
23
.
" "
2003 2 " "
2004 1
.
" " 21 , " "
12 , " " 14 , " " 2 ,
" " 3 , " " 1 ,
.

34 .
,
.
27

2011

VIP

/Classic/

/business/

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

90%

80%

80%

60%

80%

60%

100%

100%

100%

100%

100%

80%

100%

100%

100%

90%

80%

80%

80%

80%

100%

100%

100%

80%

100%

100%

100%

90%

100%

100%

100%

80%

3 000 000

1000 000

1000 000

500 000

500 000

100%

100%

100%



, ,


,


( ,
,

)
24

1

/
/

/economic/

*
28


, /



/
/

/3 50
/

3%

4%

2%

3%

1%

2%

0,8%

.


,
, , .
2011 10 6-
1-
1- .


.

, .

.
29

1%


,

.
.
, ,
.

. :
1.
2.
3.
4.
5.
6.

12500 ;
33000 ;
42500 ;
53000 ;
12500 ;
,
33000 .

:
1. ;
2.
, ;
3. , ;
4. ;
5. ,
;
6. ;
7. , , ;
8. ;
9.
c.
2012 1 1-
.
2013 1 1-
.

,
, .
,
,
.


Q=n*p*q
N- :
2011 1,552 .

30


P- :
, , , 13000-140000
. 23 .
q- : 5
.
Q=n*p*q=1,552*23* 5=178,480,000,000


Q=n*p*q
N- : 2011
34,379 .
P- : ,
, , 6000-7,000
. 16 .
q- : 3
.
Q=n*p*q=34,379*11 *3=1,134,507,000,000



:
7- .
:
.
:
-

88%
.


. .

. .
, ,
, .
.
3-
.
, ,
.
.

31


.
16-25

, ,
.


Occupants- ?
-


25-40

Objects- ?
-

Organization- ?
-

Outlets- ?
-

Occasions- ?
-

Objectives- ?
-

Operation- ?
-

2011
312542

32


0.15-0.16 . 2017 5
2011 68 .

.
10770 3 3 , 46114 15 4-9 , 255658
82 11- . 2011
2010 2011 6108
10%- .
2012 8 3072
1619 53 2011 1453 47
2012 . 979
oyota Hyundai
526 , Nissan 402 , Lexus 300
, Mersedes 162 , Volkswagen 104 , Kia
otors 81 , Ford 87 , 87 , Jeep
81 , Chevrolet 57 , BMW 47
, Subaru 40, Suzuki 30 31
. 12
56 , 21 , 10
.
2012 23
43 ,
57 .

.

98% ,
2 3
5%, 10%

,
. 0-3 , 4-6 , 7-9
, 10 ,
1500 , 1501-2500, 2501-3500, 3501-4500, 4501
500-13000 , .
11
. . , , ,
11 .

2009, 2010
. 2013 2011 50.5 , 2012
48 .
28%, - 23%, 12%,
9%- . -

Toyota
.
33


, , , 13000-140000
.
14
, . ,
,
,
60 5
. ,

.
,
24 ,
36 , 1,8-2,3%,
2,0-2,5%-
. , 10-
.
-
- ,

.
40 1972-2011 33222 41747
10706 , 31041
. 1972 27341 2011 312542
.
2011 19440 87
16845 .
52% , 48%

.
2011
2- .
73
.
12 .

, . 53

.
:
177,0
( 60 ),
(6 ),
180 /20 ),
1.4 (10 )

34

, ,
, ( 4 )

83 , 16 , 1
. 78% 10- .
, ,
, 270
.
540.0 60

.

, ,
. ,
.
,
. 16-25
.

.

35

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