HYPERMARKET VS SUPERMARKET

GROUP NO. 21 PREPARED & PRESENTED BY:

JEEL MORABIA

HYPERMARKETS
A hypermarket is a superstore combining a supermarket and adepartment store. An expansive retail facility carrying a wide range of products under one roof. They work on the concept of One stop shooping They have a huge layout and no frills stratgy to entice buyers.

PRODUCT CTATEGORIES
A Hypermarket has the following categories of goods GROCERIES APPARELS HOUSEHOLD UTILITIES ELECTRONIC GOODS FURNITURE GARMENTS TOYS AND GADGETS AGRICUTURAL PRODUCE

ADVANTAGES OF HYPERMARKET
A hypermarket (hyper) is a superstore that stocks and sells a large number of FMCG Have a large number of Footfalls. Business model focusing on high-volume sales. Different brands of merchandise available . Huge size of operations as well . Low profit margins but high sales. Low overheads cost per unit.

DISADVANTAGES OF HYPER MARKETS

Huge capital requirement Large space required for operations Lack of personal attention towards customers Resemblance of warehouse rather than a store Huge amounts of overheads Requirement of skilled staff Located only in metros

SUPERMARKET
A supermarket, a form of grocery store, is a selfservice store offering a wide variety of food and household merchandise, organized into departments The traditional suburban supermarket occupies a large amount of floor space, usually on a single level

PRODUCT CATEGORIES
Meat Fresh produce Dairy Baked goods Canned and packaged goods Pharmacy products Pet supplies

ADVANTAGES
Located near your residential areas Get a wider variety of goods Proper personal attention to customers Low cost of overheads Easy to establish and operate Requires less financial resources More attractive than a hypermarket

DISADVANTAGES
Relatively costlier products than a Hypermarket Lack of high volume sales Lack of advanced distrubution channels Low footfalls as compared to hypermarkets Less choice availability to consumers Low level of profitability

conclusion
Both the supermarkets and hypermarkets have revolutionized the way we shop. It is however important to note that each one has its own advantages and disadvantages and cannot be directly compared with each other We should keep in mind the next time we enter a shop whether it is a a supermarket or hyper market

THANK YOU & HAPPY SHOPPING