INDEX

SR. NO.
1. 2. 3.

PARTICULAR INTRODUCTION PROJECT AT GLANCE GENERAL INFORMATION

OWNERS/PROMOTERS BIO DATA JUSTIFICATION OF LOCATION MARKET POTENTIAL

PAGE NO. 3 5 6-10

7 8 10

4.

PRODUCTION INFORMATION
RAW MATERIALS MANUFACTURING PROCESS

11-16
12 14

5.

FINANCIAL INFORMATION
FINANCIAL DETAIL OF A PROJECT FINANCIAL PROVISION SALES, SALARY & WAGES PROFIT ANALYSIS BALANCE SHEET BREAK EVEN ANALYSIS RATIO ANALYSIS

17-28
18 21 22 25 26 27 28

6.

PERSONNEL INFORMATION
INTRODUCTION RECRUITMENT AND SELECTION TRAINING &DEVELOPMENT PROMOTION & TRANSFER POLICY PERFORMANCE APPRAISAL EMPLOYEE WELFARE & BENEFIT

39-37
30 31 33 34 36 37

7.

MARKETING INFORMATION
INERODUCTION MARKETING MIX MARKET SEGMENTATION CONSUMER BEHAVIOR ADVERTISEMENT & SALES PROMOTION DISTRIBUTION & CHANNEL

48-45
39 40 41 42 43 45

8. 9. 10. 11.

PRESENT POSITION & FUTURE SCOPE CONCLUSION APPENDIX BIBLIOGRAPHY

46 47 48 50

INTRODUCTION

As a part of practical training, I have selected to prepare a product project report on Air Coolers. There are mainly two types of coolers;

1. Room Coolers. 2. Temperature Coolers.

Evaporative type Air Coolers are used in peak summer season for cooling of rooms, offices, hotels etc. In general Air Coolers are used for cooling similar areas and desert coolers are used for larger area. Air Coolers basically consist of body, fan, water pump and control switch etc.

An electric fan generally of exhaust fan type is mounted inside a louvered housing and three vertical sides of the housing are fitted with filtered pads which are kept wet with help of water pump. Rotation of fan mounted inside the body draws air from all the three sides through wet pads. Thus, air gets cooled by evaporation of water and which is blown into the room.

But this benefits are not enough reasons to pursue an entire project in order to commence such a business, a business person has to check the financial viability of the project also certain questions to be answered like,

How much capital is more required? From where this capital will be procured? What will be the cost of production? What will break even point be reached? What would be the profits and return on investments?

And the list is endless ..!!!!

A genuine attempt has been made to answer all these questions with almost justification possible in the following pages.

PROJECT AT GLANCE

NAME OF THE UNIT ADDERSS FOR

: :

ANGEL AIR COOLERS ANGEL AIR COOLERS SHED NO.3425, BHAGYODAY ROAD, G.I.D.C PHASE 3 DARED, JAMNAGAR-361004, INDIA

SIZE OF UNIT

SMALL SCALE INDUSTRY

NAME OF PARTENERS

NAME OF THE PRODUCT :

AIR COOLERS

SSI REGISTRATION NO

APPLIED FOR

LOCATION OF THE UNIT :

ANGEL AIR COOLERS SHED NO.3425, BHAGYODAY ROAD, G.I.D.C PHASE 3 DARED, JAMNAGAR-361004, INDIA

PROMOTERS BIO DATA.

NAME

ADDRESS

SHREEJINI VAS 3, HOSPITAL ROAD PATEL COLONY JAMNAGAR 361004

AGE

20 YEARS

QUALIFICATION

B.B.A

EXPERIENCE

FRESHER

PROPOSED LOCATION JUSTIFICATION

Factory Location is the decision regarding geographical situation of the plant. This decision is a very crucial one because it is not easily alterable and involves a considerably huge amount of investment. The location of the factory plays a very vital role in success of failure of the business. But this decision is affected by many factors, which are to be kept in mind while selecting the location.

Registered Office: ANGEL AIR COOLERS SHED NO.3425, BHAGYODAY ROAD, G.I.D.C PHASE 3 DARED, JAMNAGAR-361004, INDIA

Factory Office: ANGEL AIR COOLERS SHED NO.3425, BHAGYODAY ROAD, G.I.D.C PHASE 3 DARED, JAMNAGAR-361004, INDIA

The correctness of this decision can be justified on the full basis: 1. Industry Choice: Many other industries are situated in this locality, and hence it is a common choice of all the entrepreneurs in this business. 2. Nearness to the Registered Office: As the registered office located at Bhagyoday Road, the location of the factory is near to the administrative office and the computer room which is useful in faster communication. 3. Market Proximity: The location also provides proximity to the market in the sense that a direct sale from factory is also possible. 4. Transportation: A transport facility with a good speed and capacity is needed to make delivery on right time and at right place. While making a study of a location, an entrepreneur considers the question of the availability of transport facilities. It can be said that industries are largely depend upon transportation. In the firm we use three vans to transport the finished goods to different cities. 5. Rapid Sales: As the factory location is nearer to industrial area of dared as well as registered office locations are situated in the heart of the city, sales are bound to increase at unimaginable rates.

MARKET POTENTIAL

As the construction of residential accommodation, office complex and the standard of living is increasing day by day, demand for this item is also increasing specially in the sections of society who are not able to afford air conditioned. It is understood that during the period of last 10 years there is a rise in demand for the item @ 60 % p.a. and this trend is likely to continue.

10

11

RAW MATERIALS

The main raw materials required for manufacturing Air Cooler are as follows:

1. GI Sheet

2. Cooler Motor

3. Pump Vertical

4. Wire Net

5. Filter Pad

6. Switches

7. Cable ( 3 core )

8. Hardware Items

9. Consumable Stores

12

NAMES AND ADDRESSES OF SUPPLIERS

[1]

M/s. Bharat & Bros. 52, Tagore Road, Mumbai

[2]

M/s. Hardik Engineering Works, Okhala Industrial Estate, Rajkot

[3]

M/s. C. L.Viradia & Co. 1, Deshbandhu Gupta Road, Mumbai

[4]

M/s. Piyush Engg. Co. Pvt. Ltd. M-block, Connaught Place, Goa

[5]

M/s. Ravi & Bros. Ind. 3E/8, Jhandewalan Extension, Baroda

[6]

M/s. Paresh&Parag India Ltd., 68, Najafgarh Road, New Delhi.

13

MANUFACTURING PROCESS

[1]

GI sheets are purchased from the local market and cut to size, louvers made and bent for making the vertical sides, top cover and water pump. Filter pads are fitted in the 3 vertical sides and electric fan and vertical pump are mounted. On the grill is fixed through which cooled air is brown out. Switches are provided in the front panel, vertical sides, top cover are assembled together with screws/ nut and both assembled cooler is then painted.

[2]

Assembled cooler is tested as per the requirement of ISO: 2000. The basic requirements of the tests are as follows:

a)

Insulation Resistance Test :The insulation resistance between all electrical circuits, when measures at normal room temperature with measure of 500 V DC.

b)

High Voltage Test :The electrical insulation all electric circuits shall be able to withstand high voltage tests of 1000 V for single phase motors applied for not less than 2 seconds.

c)

Production Efficiency Test :Cooling efficiency and air delivery for various capacities of air coolers shall be within the limits prescribed in relevant ISS.

14

[3]

Production Capacity:(a) Quantity 2500 nos. Air Coolers per annum (b) Value Rs. 10,000,000

[4]

Approximate Motive Power Requirement:5 KW

[5]

Pollution Control Requirement:No Pollution control certificate is required for registration of the units for manufacture of this item.

[6]

Energy Conservation Need:The design of the fan and electric pump should ensure minimum iron losses and the cooler should be able to withstand cooling efficient and air delivery tests as per ISO: 2000

15

PRODUCT DETAIL

1) AG-100:

2) AG-125 3) AG-150

16

17

FINANCIAL DETAILS OF PRODUCT 1) LAND & BUILDING:

Location of Unit: - SHED NO.3425,

BHAGYODAY ROAD, G.I.D.C PHASE 3 DARED, JAMNAGAR 361004. This is the location where all the infrastructure facilities are available. This location is called G.I.D.C PHASE 3 DARED, and the survey.

Details of Need: - Business. DETAILS OF LAND: - Urban Area. [Table No.1] Sr. No. 1

Particulars Land

Square Feet 2,500

Rate 1000

Total Value (Rs.) 25,00,000

[Table No.2] Sr. No 1 2 3 Factory Go-Down Office Room

Particulars

Area 1,200 400 400

Total

2,000

Total Construction Cost = 2000 X 2000 = 40, 00,000

18

1) DETAILS OF MACHINERY:

[Table No.3] No

Name of Machinery

Total value (Rs.) 7,50,000 9,00,000 4,50,000 50,000 30,000 90,000 60,000 1,70,000 25,00,000

1 2 3 4 5 6 7 8

Guillotine Shearing Machines Power Press 20 tons capacity Screw type break press Air Compressor complete with motor spray Gas welding set Portable electric drill Multimeter High voltage test set 3 KV Total

2) FIXED CAPITAL AND FIXED COST : [Table No.4] No. 1 2 3 Land Building Machinery Total

Fixed Capital

Amount (Rs.) 25,00,000 40,00,000 25,00,000 90,00,000

19

3) WORKING CAPITAL REQUIREMENT: [Table No.5] No. 1 2 3 4 5 Particulars Amount (Rs.) 2,50,000 6,500 22,000 15,000 6,500 3,00,000 No. Of Days requirement 1 Month 1 Month 1 Month 1 Month 1 Month

Raw Material Administration Expenses Wage & Salary Expenses Current Expenses Repair & Maintenance Total

4) TOTAL COST OF PROJECT: [Table No.6] No. Particulars 1 2 Owen capital Loan Total

Amount (Rs.) 73,00,000 56,00,000 1,29,00,000

20

FINANCIAL PROVISION AND SOURCES OF FINANCE

1) FINANCIAL PROVISION:

[Table No.7] No. Particulars 1 2 3 5 6 Land Building Machinery Other Expenses Working Capital Total

Amount (Rs.) 25,00,000 40,00,000 25,00,000 3,00,000 36,00,000 1,29,00,000

Loans (Rs.) 10,00,000 26,00,000 10,00,000 10,00,000 56,00,000

Own Capital (Rs.) 15,00,000 14,00,000 15,00,000 3,00,000 26,00,000 73,00,000

2) DETAILS OF SOURCES OF FINANCE: [Table No.8] No. Particulars 1 Ownership Capital Total

Amount (Rs.) 73,00,000 73,00,000

21

SALES, SALARY & WAGES, REPAIR & MAINTENACE SCHEDULES.

1) DETAILS OF SALES:
[Table No.9] No. Details 1 2 3 AG-100 AG-125 AG-150 Rate 7,000 7,500 8,560 TOTAL Qty. 230 300 250 Amount (Rs.) 16,10,000 22,50,000 21,40,000 60,00,000

2) RAW MATERIAL:
[Table No.10] No. Details 1 Raw Materials Monthly (Rs.) 2,50,000 Yearly (Rs.) 30,00,000

3) SALARY & WAGES:

[Table No.11] No. Details 1 2 3 4 Accountant Office Boy Unskilled Workers Watchman

Per Person 1 2 7 2 Total

Monthly (Rs.) 9,000 6,500 3,500 3,000 22,000

Yearly (Rs.) 1,0,8000 1,56,000 2,94,000 72,000 6,30,000

22

4) DEPRECIATION:
[Table No.12] No. Details 1 2 3 Machinery Building Motorcar Total Depreciation

Amount (Rs.) 25,00,000 40,00,000 5,50,000

Rate 10% 10% 10%

Total (Rs.) 2,50,000 4,00,000 55,000 7,05,000

5) ELECTRICITY:
[Table No.13] No. Details 1 Electricity Amount (Rs.) 6,000 Total (Rs.) 72,000

6) REPAIRING & MAINTENANCE:

[Table No.14] No. 1 Details Amount (Rs.) 10,000 Total (Rs.) 1,20,000

Repairing & Maintenance

23

7) ADMINISTRATION DETAILS:
[Table No.15] No. 1 2 3 4 Details Printing & Stationery Postage & Telegram Telephone Expenses Others Total Monthly (Rs.) 1,500 1,000 2,000 2,000 6,500 Yearly (Rs.) 18,000 12,000 24,000 24,000 78,000

8) INTEREST:
[Table No.16] No. Details 1 2 Owners capital Borrowed capital Total Capital Amount(Rs.) 73,00,000 56,00,000 1,29,00,000 Interest (Rate) 10% 5% Annual Rs. 7,30,000 2,80,000 10,10,000

24

PROFIBALITY ANALYSIS
[Table No.17] NO. Particulars

Amt. (2013)

Amt. (2014) 64,00,000

Amt. (2015) 72,00,000

1.

Sales Less: Cost of production

(x)

60,00,000

A) B) C) D) E) F) G) H)

Raw materials Salary & Wages Electricity Repairs & maintenance Interest on capital Depreciation Administrative Expenses Interest on borrowed capital (y) Gross Profit Less: Up to 1,80,000 From 1,80,000 to 5,00,000 @ 10% From 5,00,000 to 8,00,000 @ 20 8,00,000 or above @ 30% (b) Net Profit (a-b) (a)=(x-y)

30,00,000 6,30,000 72,000 1,20,000 7,30,000 7,05,000 78,000 2,80,000 56,15,000 3,85,000

33,00,000 6,40,000 78,000 1,37,500 8,03,000 6,34,500 85,800 2,55,000 59,33,800 4,66,200

36,30,000 6,60,000 82,000 1,51,250 8,83,300 5,71,050 94,380 2,25,000 62,96,980 9,03,020

Nil 20,500

Nil 28,620

Nil 32,000

Nil

Nil

60,000

Nil 20,500 3,64,500

Nil 28,620 4,37,580

30,906 1,22,906 7,80,144

25

BALANCE SHEET
[Table No.18] Amt. PARTICULARS Sources of Funds: 73,00,000 3,64,500 56,00,000 1,32,64,500 80,30,000 4,37,580 51,00,000 1,35,67,580 88,33,000 7,80,144 45,00,000 1,41,13,144 (2013) Amt. (2014) Amt. (2015)

Own Capital Net profit Other liabilities (loan) Total Application of Funds:

Fixed Assets. Land Machinery Less: Dep. Motorcar Less: Dep. Building Less: Dep. Working Capital x= Current Assets Debtors & Bills Receivable Cash & Bank Inventory(stock) (a) Less: Current liabilities (creditors) Net current capital Total (b) y = (a-b) x+y 41,19,500 1,32,64,500
26

25,00,000 25,00,000 2,50,000 5,50,000 55,000 40,00,000 4,00,000 36,00,000 3,00,000 91,45,000 4,95,000 22,50,000

25,00,000

25,00,000

20,25,000

18,22,500

4,45,500

4,00,950

32,40,000 3,30,000 85,40,500

29,16,000 3,63,000 80,02,450

36,00,000 5,04,500 1,65,000 42,69,500 1,50,000

42,60,000 6,22,280 4,74,800 53,57,080 3,30,000

49,28,241 9,11,803 6,20,650 64,60,694 3,50,000

50,27,080 1,35,67,580

61,10,694 1,41,13,144

BREAK EVEN ANALYSIS

Break Even point is the situation or the level at which the level of the production of the unit is such that all its costs are covered fully and there is no profit. This is also known as No Profit, No Loss Situation.

BEP Analysis is must for every unit because it is to be represented to the banks while applying for loans. A low break-even point is preferable because it shows that a firm can over its cost within a short period of time.

No. Particulars
A B Sales Variable Costs Raw Materials Repairs & maintenance Interest on capital Administrative Expenses Interest on borrowed capital Contribution [A] - [B] Fixed Costs Break-Even Point [D] [C]

Amount (Rs.)

Amount (Rs.)
60,00,000

30,00,000 1,20,000 7,20,000 78,0000 2,80,000

C D E

42,08,000 17,92,000 14,27,500 79.66

27

RATIO ANALYSIS
a. GROSS PROFIT RATIO: Gross Profit X 100 Sales Of year 3, 85,000 X 100 60, 00, 000 = 6.42% b. Net Profit Ratio: Net Profit X 100 Sales of Year 3, 64,500 X 100 60, 00,000 = 6.075% c. Return on Investment:Profit X 100 Capital Invested 3, 64,500 X 100 1, 29, 00,000 = 2.83

28

29

INTRODUTION

Personnel management is a part of management that dealing effective control and use of man power. Humans have dynamic nature different person are having different nature, behaviors man ability etc. so it is challenging job.

In brief we can say that personnel management is concern with 4M that is man, money, machine and market. The man is only very active and important factor of the Production department in the organization.

Personnel Management is concerned with the planning, organizing, direction & controlling the activity with procurement, development, compensation, integration, maintains and separation of human resources to the end that individual, organizational and societal objectives are accomplished.

30

RECRUITMENT AND SELECTION

RECRUITMENT

Recruitment is to make prospective candidates apply for a Vacancy and employ them by contacting various sources. It is to be made when an enterprise is established; employee resigns, dies or retires. It can be possible in the following sources: Generally ANGEL AIR COOLR makes three types of recruitment procedure.

Recruitment

Advertisement

Contractor

Direct recruitment

[Chart No.1]
31

SELECTION:

When recruitment ends, selection starts. Selection is the process of choosing the most suitable candidate out of total member of applicants. In Angel Air cooler following steps or stages involved in selection procedure.

Receiving of applications

Education Status
Interview

Final Selection
Placement
[Chart No.2]
32

TRAINING & DEVELOPMENT

In this company worker are trained by the head of the department. They are given necessary training. For the worker training is given mostly on the job so that not only employee but also mgt. comes to know the problem and can take corrective action to avoid it.

MANAGEMENT DEVELOPMENT is a systematic process of growth and development by their abilities to manage. So it is result of not only participation in formal sources of instruction but also actual job experience. As far as ANGEL AIR COOLER is concern, it is medium scale industry then also company is providing Training & Development to their worker and office staff.

There are two types of training are given in ANGEL AIR COOLER to employees:

1. On The Job Training 2. Off The Job Training

33

PROMOTION POLICY

Promotion is a very good policy in the organization. It is a useful for both employees and organization therefore the need of a formal systematic programmed of promotion and this promotion programmed can be said to be promotion policy.

Promotion is given to a person when the work of any employees comes at satisfactory level at that time. The person has been get higher job than the existing job with the increasing responsibilities and more wages is to be given employees get a motivation when he is promoted for higher job.

The ANGEL AIR COOLER is a private limited so that its gives the promotion to their employees as per his agreement and the performance of any employees is found to be satisfied than and then. The management of given the permanently set up in the organization. ANGEL AIR COOLER not only consider seniority base but also consider the qualification of the employee. So that we can say that the ANGEL AIR COOLER gives the promotion to his Employees on the bases of seniority and qualification of the person.

Definition: Promotion involves a change from one job to another that is better in term of status and responsibilities.

34

TRANSFER POLICY

This transfer is a process of employees adjustment with the work time and place. A transfer is a horizontal or lateral management of an employee from one job section department, shift, plant or position to another at the same or another place where his salary status and the responsibilities are the same it generally does not involves a promotion, demotion or change in the job status.

35

PERFORMANCE APPRAISAL

Performance appraisal is a systematic evaluation by the supervisor or some qualified person of an individual workers performance .According to Yoder , performance appraisal refers to all formal procedures used in working organization to evaluate personalities and contribution and potential of group members,

The performance appraisal policy adopted

by ANGEL AIR COOLER helps it to take

correct decision regarding promotion, transfer, posting, etc. for the employees.

At ANGEL AIR COOLER they believe associates and managers who are engaged, developed and stretched need to be rewarded. To pay for performance is one of the guiding principles of ANGEL AIR COOLER Compensation strategy. They offer compensation and benefits programs that drive the achievement of their business objective .Their compensation and benefits is benefits is designed to attract , motivate and retain associates that share ANGEL AIR COOLER Values and contribute to their high performance organization

36

EMPLOYEE WELFARE & BENEFIT

Company has main objectives of profit maximization. But only profit maximization is not important. They have many objectives and provide benefits and labor welfare one of them. To motivate workers and feel them secure Angel Air Cooler doing many such activities are as under:Medical Facility: Angel Air Cooler provides the facility of medical to their employees who are working in organization.

Bonus:-Angel Air Cooler provides the facility of the bonus to their employee on well-known festival like Diwali. Through this way organization can motivate the employee.

Special Leave: - Angel Air Cooler provides special leave to their employee on special occasion like Marriage, and also in serious case. Company is not strict when they want to leave for the genuine reasons if they have used their leaves.

Separate fund: - A separate fund has been created whereby workers contribute one-day salary and the company is contributing the same. The money in this fund is proposed of workers. NPS provides provided fund facility as per the government norms.

Safety of employees: A mass insurance is likely to be implemented in workers whereby each worker would be insured of sum of Rs. 2 Lacs.

Entertainment facility: - Angel Air Cooler provides music system facility to the workers to increase efficiency and to reduce burden of works. They have a good garden also if the employee feel burden of work then they can go there to become fresh and enjoy good environment.
37

38

INTRODUCTION

Marketing Management today is the subject of interesting all types of organizations, within and outside the business sector and in countries throw out the world.

Marketing is a social and managerial process by which individual and group obtain what they need and want, creating and exchanging, value and product with each other. - Phillip Kotler

Marketing compels all activities involved in the determination and the satisfaction of consumers need at a profit.

Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer in the production process. Human efforts, finance and management constitute the primary resources of marketing. Marketing diminishes the gap between the producer and consumer.

39

MARKETING MIX

These four ingredients are closely interrelated. Under the system approach, the decision inane area affects action in the other. Marketing mix decision constitutes a large part of marketing management. Marketing manager is a mixer of all marketing ingredients and he creates a mix of all marketing elements and resources. Marketing mix offers an optimum combination of all marketing ingredients so that we can have realization of company goals such as profit, return on investment, sales volume, and market share and so on. It is the profitable formula of our marketing operations.

The elements or variables that make up marketing mix are only four. Decision on Product or service Decision on Price Decision on Promotion Decision on Place/distribution

40

MARKET SEGMENTATION

Marketing segmentation means to divide a market into different groups of customers.

According to Philip Kotler marketing segmentation can be defined as

The process of classifying customers into groups exhibiting different needs, characteristics or behavior is called market segmentation. Every market is made up of market segments.

Say for example,

If a market is divided into two segments, one consisting of customers of metro cities and the other consisting of customers of non-metro cities, the criterion adopted is geographic segmentation.

Thus, there are different variables which can be used as criteria for market segmentation like geographic, demographic, psychographic, behavioral etc. We follow geographic market segmentation as our market for Air Cooler is concentrated mainly at Delhi, Mumbai, Chennai and Bangalore.

41

CONSUMER BEHAVIOR

Todays companies are facing their toughest competition ever. These companies can outdo their competition if they can move from product and sales philosophy to a marketing philosophy. We spell out in detail how companies can go about winning customers and outperforming competitors. The answer lies in doing a better job of meeting and satisfying customers needs. Only customer-centered companies are adept at building customers, not just building product. They are skilled in market engineering, not just product engineering.

Consumer behavior is main part of marketing department. In Angel Air Cooler consumer satisfaction is important. Thus Angel Air Cooler provided good quality product and after sales service to his customers and give extra benefit to customer. Angel Air Cooler makes different types of air cooler according to his customer needs. Thus Angel Air Coolers high demand in market.

42

ADVERTISEMENT

Advertising is one of the five major tools a company uses to direct pursue communication to target buyers and sellers. In the modern business world of transmission of ideals, thoughts, views and development we cannot imagine a world without advertising.

Advertising is one of the five major tools a company uses to direct pursue communication to target buyers and sellers. In the modern business world of transmission of ideals, thoughts, views and development we cannot imagine a world without advertising.

For advertising the 1st step is made is media selection. Angel air cooler uses following media for advertising.

NEWSPAPERS HOARDINGS

43

SALES PROMOTION

Sales promotion means special efforts made for sales. The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales and preparing the ground for future expansion. The main objective of sales promotion is to attract the prospective buyer towards the product and induce them to buy the product.

Sales promotion is necessary for all organization. It consists a diverse collection of incentive tools. Mostly short term designed to stimulate quicker and greater purchase of particular products by consumers. Is is required for increasing the sales. It includes coupons, demonstration, exchange offer, price off offers, context, etc.

Angel Air Cooler Issues stickers, calendars, and gives gifts to customers as well as retailers, send greeting cards, etc.

The sales network of Angel Air Cooler in Gujarat, Maharashtra and other states.

44

DISTRIBUTION CHANNEL

Channel of distribution is the set of marketing institutions participating in the marketing activities involved in the movement of the flow of goods or services from the primary producer to the ultimate consumer.

ANGEL AIR COOLER Has following distribution channel.

COMPANY

DEALER

FINAL CUNSUMER

[Chart No.3] If company produce the consumer goods it is almost impossible for producer to sell the product directly to the consumer.

45

PRESENT POSITION & FUTURE SCOPE

Today, Air cooler proved its significance that it is a part of cooling. As there are very few units in Saurashtra producing Air cooler, we have wider scope. Very first, our main aim is to take over the market of Saurashtra. The unit will have an upper hand over the competitors due to better marketing, personnel, finance & production within 2 years.

We utilize maximum we have, our capacity is to increase the capacity up to 90%. We also change the air coolers feature, design and portability. We are going to introduce some new air cooler.

Due to high profit volume ratio, we are able to repay the loan.

46

CONCLUSION

To conclude here we can say that SSI (Small Scale Industries) are contributing good amount of contribution in the development of the developing country like India. In spite of having such a big contribution, financial crisis has always being a big problem face by the SSI. Here in case of Temperature Air coolers the problem of finance has fully been resolved by the owners and the loan provided by the bank. This industry will grow very much faster in the near future. Such industry has a full scope of development in the near future. The products manufactured by this unit are in big in demand in present days and this product will have big demand in the near future. The firm has used to its level best the present day technology and still they are involving themselves in developing new and innovative product.

47

APPENDIX
Tables details Table No.

Particular
Details Of Land Details Of Factory, Go-Down and Office Room Details Of Machinery Fixed Capital And Fixed Cost Working Capital Requirement Total Cost Of Project Financial Provision Details Of Sources Of Finance Details Of Sales Raw Material Salary & Wages Depreciation Electricity Repairing & Maintenance Administration Details Interest Profibality Analysis Balance Sheet

Page No. 21 21 22 22 23 23 24 24 25 25 25 26 26 26 27 27 28 29

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

48

Detail of Chart

Chart No. 1 2 3
Recruitment Selection Distribution Channel

Particulars

Page No. 34 35 48

49

BIBLIOGRAPHY

1. Desai Vasant, Small Scale Industries & Entrepreneurship, and 5th Revised Edition: 2001. Himalaya Publishing House.

2. Sharma Ravi. K. & Gupta Shashi K, Finance Management, 4th Edition 2003-04, Kalyani Publishers.

3. Kotler Philip, Marketing Management, Prentice hall of India, 11th Edition 2004, Himalaya Publishing house.

50