SENSUALS

THE ESSENTIAL GUIDE TO INTIMACY PRODUCTS

FALL 2012 | WWW.XBIZ.COM

SENSUALS
THE ESSENTIAL GUIDE TO INTIMACY PRODUCTS
FALL 2012 | WWW.XBIZ.COM

Book Bandwagon
Good Vibes Carol Queen offers erotiC literature stoCkinG Guide Page 30

Naturally Sliquid
dean elliott talks history, inspiration and future of the all-natural lube brand Page 40

Where to Buy
Jopens robin stewart enCouraGes enlistinG in where to buy web portal Page 62

U.K. Unshackled
Retailers Ride Profitable Wave of U.K. Bestseller Fifty Shades See Page 34

XBIZ to Mark Industry History in January With 6 Grand-Slam Events

ONG BEACH, Calif. CatalystCon will be making its debut at the Hilton Long Beach and Executive Meeting Center in Long Beach, Sept. 1416, with the mission of sparking open communication about sexuality, activism and acceptance.
PLEASE SEE EducAtE, PAGE 108

CatalystCon Aims to Educate, Spark Change and Acceptance of Sex

OS ANGELES XBIZ is pleased to announce plans for an unprecedented series of six grand-slam events dubbed XBIZ 2013 that will kick off the New Year Jan. 9-12 in Los Angeles, taking attendees on a 360-degree journey into the heart of the industry to decode its future, ignite commerce and spotlight success on center stage at the most extravagant awards show in industry history, the 2013 XBIZ Awards. Set to feature an elite group of
PLEASE SEE EvEntS, PAGE 106

QUICK INDEX
Letter from the editor.......................... 6 CaLendar ....................................................... 6 market trends........................................... 8 PLeasure ProduCts review............... 28 distribution watCh .............................. 44 retaiL biz ...................................................... 58 PoP CuLture ................................................ 66 new reLeases ............................................ 70 essentiaL stoCking guide.................. 90 essentiaL index........................................ 96 on the sCene ............................................110

Spirited O Shopping
Halloween Brings New Costume Styles, Experts Forecast Winter Sales
See Page 12

Standard Innovation Biz Dev Executive Team Grows

TTAWA Standard Innovation Corporation, the manufacturer of the We-Vibe family of sexual wellness products, has announced personnel promotions within its business development organization. Tori Parker The following individuals are promoted to drector-level positions: Beth Brown is promoted to director, business development, Canada and International. Brown joined the company in 2009. Tori Parker is promoted to the position of director, business development, U.S.A. and South America, and Kendra Novick is
PLEASE SEE InnovAtIon, PAGE 102

Promoting Pink ... 8

industry Gets inVolVed in breast CanCer awareness

Making Magic ... 32

MaGiC silk/Male power Carries on leGaCy in linGerie biz

NYC Buzz ... 66

troJan Vibrations hits the streets in pleasure Carts with free Vibrators

Letter From the editor

Inside this Issue:

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SENSUALS
THE ESSENTIAL GUIDE TO INTIMACY PRODUCTS

PReSident & PubliSheR Alec Helmy aSSoCiate PubliSheR sArA sAzzmAn exeCutive diReCtoR, PubliShing Don PArret editoR AriAnA roDriguez exeCutive Managing editoR DAn miller

s long as theres Halloween to give adult women the opportunity to embody fantasy, there will always be great demand for sexy costumes during the fall season. This a welcomed concept for retailers and manufacturers, who spend all year following trends in fashion design and pop culture for inspiration for the years hottest imaginative looks. In addition to year-round festivities and special events, this year presented women with even greater opportunity to play dress up year-round thanks to the phenomenon of Fifty Shades thats granted permission to the average woman to embrace her sexuality. In this issue of XBIZ Sensuals, we explore the bestselling costumes for Halloween 2012 and look beyond with a forecast for the upcoming winter holiday gift-giving season answering the burning question: will the Fifty Shades craze continue to drive the sales of light bondage products through the end of the year? The birthplace of Fifty Shades, the U.K., is the focus of a special report courtesy of ETOaward-winning sex toy review site SexToysBuzz.com. In the article, SexToysBuzzs Suzanne analyzes the trends and state of the U.K. pleasure products industry with a keen eye. With so many new and legendary erotic books to choose from, the success of Fifty Shades has been perplexing to the literary community, however it also has been revitalizing for the industry as retailers and publishers report a spike in sales of erotic novels and parody books. In her article Fifty Shades of Inspiration, industry insider Saskia Vogel explores the growth and opportunity for retail success presented by consumers newfound appreciation for the kinky written word. This issue also features fascinating profiles on lingerie manufacturing powerhouse Magic Silk/Male Power and all-natural lubricant maker Sliquid, along with the latest industry news and essential information that make XBIZ Sensuals the leading source for the intimacy products market.

Whispers of Seduction

LELOs luxurious line of lingerie and loungewear, Sussurra, has introduced its latest installment: a seven-piece range of womens lingerie made of silk, satin and lace called Whispers. Page 36

Sexy Schooling

Pipedream Products recently launched a series of two-day instructional seminars designed to give its distribution partners essential training and tools for merchandising. Page 38

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Calston acquisition

42

ContRibuting WRiteRS lucy Vonne lyn Bimey AlexAnDrA cAge sAskiA Vogel toD Hunter ChieF FinanCial oFFiCeR mike ABle SenioR aRt diReCtoR keVin smitH Media PRoduCeR kris BertrAnD diReCtoR oF oPeRationS moe Helmy PRooFReadeR lylA kAtz teChnology adMiniStRatoR DAVe scHultz

Reinventing Male Pleasure

Pleasure products for men are becoming more sophisticated aesthetically and technologically their success lies heavily on education. Page 42

Established sex toy brand Calston Enterprises has acquired exclusive distribution rights to Papaya Toys in the Americas. Page 54

Summer Success

The summer edition of the ANME Founders Show took place in July, offering plenty of opportunities for networking, deals and socializing. Page 68

ESSENTIAL CALENDAR
Sept. 10-12 laS vegaS inteRnational lingeRie ShoW Oct. 3-5 eRoFaMe
hannover, germany taking place at the exPo-Fairground in Hanover, eroFame attracts international wholesale companies and buyers for a modern business-to-business trade fair. eroFame is for trade members only and offers free admission to those that register. the trade show will include subject-specific seminars and exclusive evening events. eroFame.eu

Jan. 7-9 anMe FoundeRS ShoW

burbank, Calif. the Anme Founders show focuses on creating an intimate event for buyers and manufacturers to meet and showcase the latest in adult toys and novelties. there will be more than 50 exhibitor booths for the perfect setting to conduct business or connect with clients and potential buyers on a personal level. AnmeFounders.com

adMiniStRative CooRdinatoR DAnny guirAgossiAn ContRolleR kristine mArie xBiz sensuAls is PuBlisHeD By ADnet meDiA At 5042 WilsHire BlVD., no. 487 los Angeles, cA 90036 telePHone: 310.820.0228 FAx: 310.734.1577

las vegas Attended by international buyers, the tone of the international lingerie show leans to the sexy and adult, with exhibitors offering daywear, intimate apparel, normal sleepwear and loungewear. the show also features dancewear, clubwear, swimwear, sexy shoes, hosiery and associated items, as well as adult novelties. lVlingerieshow.com

neWS tiPS, letteRS: eDitors@xBiz.com adveRtiSing: sAles@xBiz.com or cAll (310) 820-0228, ext. 706 ConneCt With xbiZ
http://www.xbiz.net/editors https://www.facebook.com/xbiznews http://www.linkedin.com/companies/xbiz https://www.twitter.com/xbiz http://m.xbiz.com http://www.xbiz.com/rss

Sept. 14-16 CatalyStCon

Oct. 18-21 Jan. 9-12 venuS intl FaiR xbiZ 360 berlin
Venus is an erotic trade fair with more than 400 exhibitors representing all facets of the adult industry from all over the globe and attendees from more than 60 countries. show elements like strip poker, lap dance contests, male stripping and burlesque shows deliver a potpourri of high-quality entertainment. Venus-Berlin.com

ariana Rodriguez Editor

long beach, Calif. catalystcon is a conference created with the objective of inspiring conversations about sexuality. With 40 seminars and 50 speakers, this conference is a melting pot of sexuality to unite sex educators, sexologists, sex workers, writers, activists, and anyone with a passion for creating change. catalystcon.com

los angeles the unprecedented xBiz 360 series of six grand-slam events that will kick off the new year, will take attendees on a 360-degree journey into the heart of the industry to decode its future, ignite commerce and spotlight success on center stage at the most extravagant awards show in industry history, the 2013 xBiz Awards. xBiz.com/360/

XBIZ SENSUALS

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Market Trends
N
ATIONWIDE Adult novelty manu- successful fundraiser that brought in donafacturers and distributors have begun tions in excess of $10,000. Last years efforts included a bowling event that was held in their efforts to support breast cancer conjunction with IVD and ECNs 27th annual awareness. N.J. Warehouse Show with participants XGEN Products is gearing up for a funfrom Cal Exotics, Pipedream Products, The draiser to benefit breast cancer research, Screaming O, Kama Sutra, Wet, Evolution where it will donate a portion of all proceeds Distribution, Empowered Products and Husfrom its most popular pink items. tler Toys, among several In years past, many of others. our pink items have been This year, ECN says used by groups running it hopes to exceed its their own breast cancer previous totals through fundraisers, XGENs a series of events and Andy Green said. Wed promotions running from always support them now through October. by contributing to their ECNs Frank Kay is causes. This year, we also secretly planning another want the sale of these special event to kick items to directly benefit things off, the company the charity. says. While details are Portions of the being kept quiet, Frank proceeds from the sale advises vendors to Stay of all Pink Bodywand tuned for a surprise! Minis, Pink Eye Candy Eldorado Trading Lashes, Pink Pleasure Company put together a Wig Clip-Ins and three 12-person team to parstyles of Pink Pleasure Wigs will be donated to take in the Denver Pub the Abramson Cancer Crawl for Cancer(CFC) in Center at the University August. of Pennsylvania. XGEN Eldorados team, The says it plans to promote Shockers, consisted of these items specifically as Eldorado staff, friends tools to raise awareness and family. Through the and funding. teams registration and To me and virtually participation, Eldorado Sales of XGEN Products pink Pleasure donated to cancer reeveryone I know, supsearch and awareness. porting this charity very Wigs will benefit research. It was a great experipersonal, Green said. ence! There were so many teams having a If our wigs, clip-ins and lashes let someone great time and raising awareness and funds show their support in a unique way, then I for a good cause, said Doug Hunter, Eldofeel were solidifying their personal connecrados warehouse manager and one of The tion to the cause. Shocker team members. ECN also has begun preparing its second The Pub Crawl for Cancer takes place in annual Industry Insider charity event to many cities around the country. The CFCs benefit breast cancer research. Last year, the distributor turned a gather- goal is to provide money to causes dedicated to the research and eradication of cancer. ing of adult industry representatives into a

ESSENTIAL NEWS

Manufacturers, Distributors Gear Up for Breast Cancer awareness Month

Fun Factory Debuts New Packaging

a very clear picture of the product, its functionality and benefits. Take it off and you have an intriguing gift box, perfect for offering the product as a present and creating some excitement around that perfect moment to come. Fun Factory says the new packaging gives a greater perception of the brands value. All marketing material and key brand visuals have also been updated, Rosan said. The branding is now more emotional and products organized as lifestyle families, all the while continuing to convey the sense of fun and cheerfulness that Fun Factory is best known for. With this new look, the brands perceived value will increase immediately and the buying experience will improve, allowing you to grow your business with us.

URBANK, Calif. Fun Factory unveiled its newly revamped German-made packaging at Julys ANME Show. The new packaging is made in Germany and consists of a sleeve and gift box. According the company, Fun Factorys new packaging is made with soy ink a metallic champagne color typically used in the automobile industry to paint cars. This new packaging uses zero plastic, a rare metallic color (utilized by the automobile industry only) and a classy interplay of glossy/matte surfaces, said Emilie Rosan, Fun Factory USA marketing and sales manager. With this new concept, no light will reflect off the products when they are displayed on the shelves; the outside of the packaging is a removable sleeve displaying

Coquette to Launch 2013 Spring/Summer Collection

AMBRIDGE, Ontario Coquette has announced an upcoming 2013 spring/summer collection with a different appeal from Coquettes traditionally darker colored designs. Coquette says that with the use of bright colors and floral patterns, the design team is introducing a softer side to the company. We have designed a collection that we believe will surprise many of our retailers in a good way of course, senior designer Elaine Carson said. The colors and textures of this collection are light and feminine very high fashion. Many of the pieces have soft lace cups to offer a much more delicate appearance that we have paired with lace over lace patterns to offer lightweight pieces ideal for spring and summer. The designers also are introducing ivory and nude tones that are new to Coquette, and when paired with feminine, softer designs and a variety of lace, create an upscale and fashionable collection, the company said. We feel that spring/ summer 2013 will attract in high-demand. Coquette said it is creating a look book, which will be ready in the fall, of natural elegance that will portray a new and refreshing face for the intimate apparel company. The new collection was photographed completely outdoors with waterfalls and greenery. This catalog is expected to be our best ever, said Marcus Horea, vice president of sales and marketing. Retailers should look forward to bright, sun-filled pages that boast of the exceptional design that were recognized for, with much softer, lighter images. This book is extremely fashion forward and we are eager to show it off. The new spring/summer 2013 collection is the lingerie manufacturers first limited edition collection that will debut at the International Lingerie Show in Las Vegas, Sept. 10-12. The line will hit stores next February.

several new accounts with its beautiful European boutique appearance, Carson said. These styles are being seen on all the major runways and are currently

XBIZ SENSUALS

FALL 2012

 BMS Factorys Sarah Mills offers a breakdown of all sex Leaf models.

BMS Releases New Leaf Video

ORONTO On the heels of BMS returning home to Toronto from ANME, Leaf released a new product video for its collection of environmentally friendly vibes. The video, which was presented at the ANME Show in Burbank, Calif., features BMS Factory business development manager Sarah Mills showcasing all six Leaf models and offering a short breakdown of each product and its suggested uses. BMS new video is about seven minutes long and is designed to be a selling aid both online and in-store. Also mentioned is an explanation on the benefits of BMS Factorys unique silicone finish which seamlessly seals its products in a hygienic and body-safe

Bondage gear, such as the Fetish Fantasy range from Pipedream, is hotter than ever thanks to Fifty Shades.

LeafVibes.com is a one-stop-shop for product information in various formats. rechargeable lithiumprocess. All of the designs in the polymer battery, efficient PowerBullet motor, and a Leaf collection feature a waterproof silicone extelatex-free, hypoallergenic, phthalate free seamless rior. To further excite the silicone body that makes environmentally conscious them completely waterconsumer, all Leaf prodproof and easy to clean up. ucts come in recycled paper packaging. Each of the six Leaf To see the new Leaf models is environmentally video, visit LeafVibes.com. friendly and features a

AN JOSE, Calif. LELO has announced that the design patent application for the Tiani couples massager has been examined and allowed for issuance by the U.S. Patent and Trademark Office. According to the company, all inquiries into the merits of the application are now closed, and should be followed by the assignment of a U.S. design patent number and publication. Tiani was introduced in October 2011, and in March it was awarded the Red Dot Award for product design. Tiani 2 was launched in June with upgrades in wireless range and vibration strength, alongside a new full-feeling attachment. We are delighted the award-winning design of Tiani is set to be protected by the USPTO, Donna Faro, LELOs U.S. sales and marketing director said. Couples worldwide continue to enjoy the shared Awarded the Red Dot Award for its design, pleasures of the Tiani product. Tiani is now protected by a patent.

LELO Granted U.S. Patent for Tiani Couples Massager

ILLSBOROUGH, N.C. - People spend $15 billion a year on sex toys, 44 percent of women between the ages of 18 and 60 have used the products and Wyoming is the No. 1 state in sex toy purchases per capita. Those are some of the findings from Adam & Eves consumer-friendly independent research, Scandalous Facts You Didnt Know About Sex Toys<http://www. adameve.com/t-scandalousfacts-about-sex-toys.aspx> that appears on the company website. Gone are the days when sex toys were a taboo topic predominantly associated with a shady porn industry. Sex toys are set to match smartphone sales in the next 10 years, and much of this is due to the increasing salaries and freedom of women in America over the past few generations, the introduction to the clever infographic states. Some of the more interesting stats include a brief history of the vibrator - the most popular sex toys - with a gold, diamond-crusted pleasure wand priced at $55,000. The chart also acknowledges that the Rabbit is still todays most popular

Adam & Eve Offers Snapshot Analysis of Sex Toy Market

vibrator, and not surprisingly, the Fifty Shades of Grey phenomenon has sparked a surge in sex toy store sales, especially in BDSM gear. There was some bad news for husbands. Married women are more than twice as likely to use a vibrator according to Adam & Eve. And it appears that the lower population and colder states - Wyoming, Alaska, North Dakota, Montana, Idaho, Vermont, Maine and New Hampshire - all made the top 10 in sex toy sales, suggesting that staying indoors has its amorous advantages. Liberal states like California and New York surprisingly didnt make the top 10 cut in sales, according to the research. Although 78 percent of women said theyve used a vibrator, they also said they were in a relationship, which begs the obvious questions Are their partners not doing it right, or Do girls just wanna have more fun? And if funs the goal, toys play a large part. At least 20 percent of the women that responded said they masturbated once a week, and a healthy 60 percent own and use a sex toy.

FALL 2012

XBIZ SENSUALS

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Spirited Shopping

Hol

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oliday in
Costume Styles for the 2012 Halloween Season Reflect Womens New-found Sensuality, Imagination

Style
By ariana Rodriguez

his year more than ever, women had plenty of opportunities and inspiration to play dress up. Pop cultures embrace of Fifty Shades has pushed eroticism over the edge, into the bedroom and beyond, giving ladies permission to feel comfortable about their sexuality and the motivation to put it on display. In the bedroom, costume ranges such as Baci Lingeries new Dreams collection provides women with full ensembles complete with accessories. The new Dreams collection drew extensive praise and record orders from attending retailers at the 2012 ANME Founders Show, where it debuted. The collection contains 33 styles of erotic bedroom costumes that include nurses, maids, schoolgirls, flight attendants, prison inmates, cops and more. Featuring Bacis renowned style and quality, the collection vitalizes the

role-playing experience with packaging that encourages ones imagination to soar. Images on the front of our Dreams Collection packaging are all shot on location and tell a story, said Alicia Sinclair, Baci Lingerie USA national sales director. She added, If the costume is of a prison inmate, it was shot in a real jail, if its a flight attendant, the shoot took place on a real Boeing 747. Youll also notice weve included some sexy guys in the photo shoots to create a complete fantasy, while making some practical improvements on the back of the box. Current fashion trends in mainstream lend themselves very well when it comes to Halloween 2012 costume designs. Retro looks are very much in fashion right now. Bringing back the 80s through our cartoon character costumes have been hits, Erin Sue, Coquettes media and public relations coordinator, said. Theyre popular for their fun and flirty appearance without

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Spirited Shopping
being too over-the-top sexy. The pinup look is also in fashion right now with high waists and button detailing so our Pin Up Sailor #M6162 has been doing well. Finally, rompers are back in and you will find that many of our costumes have them as a base. They add that adorable factor to many of costumes in the animal line. Among the cute styles from Coquette that have gotten the most response from shoppers are the Magical Unicorn (#M6151) and Heartbreaker Teddy costume (#M6150). Women looking for one-of-a-kind styles might look outside of domestic style trends and towards a fresh, international approach to Halloween fashion. The Fever brand of costumes has emerged as a preeminent line in the U.K., and now has set its sight on the U.S. with the companys business development efforts in the hands of industry vet Mark Behar. The U.K. has produced the Beatles, James Bond, Simon Cowell and now comes Fever, Behar says. What really makes the brand stand out is that they dont take themselves too seriously. We have a fun, fresh approach. According to Behar, what women are looking for in Halloween fashion is individuality. Theyre tired of the old garb the industry is so incredibly saturated, Behar said. Women want to look unique. Seeing the same outfit at every store theres nothing unique or fun about that. To maintain its air of exclusivity, Behar says that the Fever Collection is only available to independent U.S. retailers, not mass markets. Theres a European twist to all of the costumes that gives it a unique flavor, Behar said. The British just have their own quirky, different spin thats evident throughout the entire line. According to Behar, the bestselling costumes of 2012 werent based on any distinct themes. We had several single homerun hits like the mermaid, lam catsuits and our evil Cirque de Soleil outfit. In previous years, weve had success with variations of costume like four different styles Miami-based retail store Playthings offers a wide of pirates. Usually ladies selection of lingerie and accessories. want to go out as part of a themed group, but not this year women want their own striking styles. Year-round costume sales are flourishing thanks to holidays, sports events and themed parties. Holidays such as the Fourth of July, and annual events like Mardi Gras, football season and the back-to-school season can all call for sexy themed outfits, Behar says. adult section inside of Playthings store This year during the Olympics in London, our British flag dresses were really popular, Behar says.

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Playthings exclusive costume design

Additionally, costume-inspired accessories can be profitable all year long, according to Seven til Midnights Cathy Whorley. We offer costumes and accessories for all occasions from satin gloves (40109) for that romantic evening out to bright neon color petticoats for that sexy summer party. We also offer outfits that can be worn with jeans or a pencil skirt for everyday use. There is a lot of diversity in our costumes and accessories that our customers keep coming back. Customization also is key when it comes to costume styles. Cosplay is another driving force. People love to use cat suits as a great starting point, Behar said. Coquettes Erin Sue also sees consumers fascination with comic book and fantasy conventions as driving the sales of sexy costumes throughout the year. The popularity of cartoon and comic book characters has made conventions such as Comic-Con and FAN Expo type events a big hit. People are demanding more detailed costumes and pieces that they can incorporate into their own look. Themed parties [also] continue in popularity and they help drive sales throughout the year. Shannon, the head stylist and buyer for Miamibased retailer Playthings, says that this year, the best-selling costumes consisted of superheroes and warriors, including caveman, Spartan and medieval looks. Because of the multiple box office releases superheroes are in high demand, she said. Another style trend on the horizon is Japanese street fashion. I am starting to see the Harajuku scene, an eclectic blend of loud colors and crazy accessories making its debut here in the states, Shannon said. The Harajukus gather once a week to show off their amazing costumes and outfits, its huge culturally and its a fun way to be an amplified version of yourself. It should do well here. Also some of our celebrities and their daring fashion, have allowed customers to step away from the safe zone and really go over the top with their costumes. Although Seven til Midnights fashion-forward designs of classic favorites remained popular this year, Whorley says. Weve notice that a big trend this season is anything that allow the customers to creative and customize their own. Our Costume or Play and Midnight DIY costumes allow women to remove, detach, mix and match their outfit both to go out or to stay in. Our collection of accessories including tutus, petticoats, gloves, hosiery and boy shorts are popular items that complete the outfit or jazz up the look and doesnt cost too much. Among Seven Til Midnights most popular styles are in its Costume or Play line such as Maid in Paris (10321), Lovely Lady Bug (10326), and Varsity Vixen (10315). These are just a few unique costumes we offer that is a flexible form fitting bodysuit with a flirty detachable skirt, Whorley said. Our Midnight DIY (Design It Yourself) costumes have also been favorites for example our Peacock Kit (10330), Bunny Kit (10354), and Kitty Kit (10355). These design it yourself costumes include fun accessories and a multi-layer tulle tutu. XGEN Products offers fun, festive accessories including wigs and clip-in extensions, eyelashes,
PLEASE SEE HALLowEEn, PAGE 108

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Spirited Shopping

Holiday Sales Forecast

Will Fifty Shades Dominate Holiday Shopping?

By ariana Rodriguez

New additions to the Sportsheets Sex & Mischief collection are expected to be hot sellers through the holidays.

p until now, the majority of adult novelty manufacturers, distributors and retailers have proclaimed overwhelming success in the soft bondage product category. While high-end luxury and romance typically drive holiday sales, will shoppers lean towards being more naughty than nice this year? The legs on the Fifty Shades craze has gone longer than I imagined, said Daniel Friedman, CEO of Canadian adult novelty and lingerie distributor Pink Cherry. Its a complete anomaly in our industry, topping even the Sex & the City rabbit craze. U.S. distributor Komar Companys Mark Foreman agrees that as the Fifty Shades franchise grows, so will the sales for related products. When a book sets a record for the fastestselling paperback of all-time coupled with a movie and two additional volumes, were confident BDSM products related to the book will sustain, Foreman said. Komar offers a number of collections that present great value to the retailer providing them an opportunity to capitalize on sales and grow their business. According to Friedman, the top contenders in the soft bondage category consist of several new and existing collections from top manufacturers. Sex & Mischief products have been very strong, Friedman says, LELOs Luna Beads are selling out of control Im ordering thousands at a time, were selling about 20 times as much. The Pipedream Fetish Fantasy Limited Edition collection will be huge. I also think were going to see some success with CalExotics Shades of Purple range. Sportsheets President Julie Stewart foresees the success of soft bondage products lasting through the end of the year and beyond. As long as the public keeps talking about the erotic trilogy, our Sex & Mischief and Sportsheets restraint, positioning and fantasy play accessories will continue to be retailers go-to-source for helping shoppers turn their Fifty Shades of Grey fantasies into reality, Stewart said. We suspect that couples will be getting creative with their gift-giving this year by thinking outside the box and giving their lovers and spouses what they really want this holiday season: love,

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affection and maybe a little spanking. We predict that all of the best-selling designs from our Sportsheets and Sex & Mischief collections will continue to sell two to three times their normal rate, Stewart continued. The holiday season is all about giving, and what better way to show you care than to bestow a lover with the gift of fantasy? Sales of our Grey collection including a gray silky tie, handcuffs, masquerade mask, riding crop and Steele Balls will surely keep us on our toes and its likely that their popularity will continue to build after the winter season and through the Valentines rush. LELO U.S. sales and marketing director Donna Faro says that the sales of Luna Beads is booming. Last month we reported a 400 percent increase in sales of Luna Beads, our luxury version of the Ben Wa balls used in the series, and that has actually shown itself to be quite a conservative estimate, Faro said. No doubt these products will continue to grow in popularity (they are already the worlds bestselling sexual wellness product according to leading retailers). Thats not to mention our high-quality sensual accessories, such as silk and suede blindfolds, cuffs, whips and teasers anything that brings added spice to bedroom play. Fortunately, with LELOs extensive portfolio, were well-placed to help retailers serve customers with the products they deserve. CalExotics also is prepared to satisfy the demand for soft bondage products with its variety of beginners friendly collections. Theres still a lot of buzz in the air over the Fifty Shades of Grey books, so it makes sense for the industry to ride the wave for as long as possible. The upcoming movie, and additional books which are in the works, mean that the phenomenon still has legs, said Susan Colvin, president and CEO of CalExotics. The Tantric Collection offers the perfect combination of light bondage playwear, massagers, candles, massage oils and pheromone sprays. The Tantric Binding Love sub-brand allows users to live out their Fifty Shades-style sub/dom fantasies, while the elegant vibes and pheromone-infused candles are perfect for those with romantic tastes. Under the Dr. Laura Berman line, Shadesshoppers can find the Shades of Purple kit, complete with a mask, feather tickler, fuzzy cuffs, and weighted orgasm balls. Theres also Anastasias Delight, a pair of Silicone coated orgasm balls in Dr. Laura Bermans signature purple hue. Peekay Inc. founder and CEO Phyllis Heppenstall suggests going beyond the obvious soft bondage products when cross-marketing Fifty Shades. Retailers need to continue to embrace this opportunity with all companion products that will possibly fit, Heppenstall said. Everything from other books, bondage items, silk and leather lingerie, sheets, candles, mood-setting items, personal grooming for beautifying the presentation of ones self. There are so many opportunities here. While Fifty Shades may continue to influence sales, traditional holiday picks will maintain their popularity. Lubes, lotions and G-rated couples friendly products will still prevail, Friedman said. Because its a gift, people go a little softer youre not going to buy your girlfriend a huge, veiny dildo. Lingerie will be a very strong seller because its very gifty. There also will be more success on premium products because husbands and partners are buying more expensive products for gift-giving. LELO has the NOA couples vibe coming out and I think that will be very successful for the holidays.

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This year, adult shops can expect booming sales of Fifty Shadesrelated products, as well as traditional bestsellers like massage oils.

Faro predicts that LELO has another holiday bestseller on its hands. During the holiday season, trends show that wand massagers are especially popular, and were expecting our new Smart Wands to be one of the standout products in the last two quarters of 2012, Faro said. Theyre completely unique in the category beautifully designed wands with touchsensor technology. Not to mention, couples massagers such as the Tiani 2, which make wonderful gifts for a much loved partner. Another luxury brand to look out for is JOPEN, which unveiled new additions to its collection, including a line for men. Since JOPEN now offers something for the guys, its easy to predict that the new rechargeable Ego Collection will be very popular for gift-giving season, JOPEN Brand Manager Robin Stewart said. Ego is waterproof and extremely strong its powered by PowerBullet, like the Vanity Collection. The luxurious, yet masculine box, and the stunning rings and prostate massager, are the perfect gift from her to him, or him to him. For the ladies, the exciting new Vr15, Vr16 and Vr17 are sure to please. Inspired by the insanely popular Vr7, these dual stimulators feature a rotating, adjustable shaft. With all the features and functions people come to expect from Vanity by JOPEN, this is the kind of gift that will make the holidays truly special. Among the bestselling lingerie styles, Friedman says baby dolls and body stockings from manufacturers such as Seven til Midnight, Lapdance and Rene Rofe are at the top of the list. Products to enhance couples intimacy such as bath & body, couples, lingerie, candles, kits and games are the strongest selling categories, Komar

Companys Mark Foreman said. Weve done extremely well these past two years with Shungas luxury gift sets, Foreman said. Massage candles from Earthly Body and Classic Erotica are also top sellers for the holidays. Games and vouchers from Kheper and Lovers Choice are in the mix as well. Heppenstall says affordable products also are important for holiday sales. Holidays are the time that we see the most new, first-time shoppers, thus the greatest opportunity, Heppenstall said. Therefore, many more of the traditional items do well, also lots of stocking stuffer items and of course, more traditional silks, better quality lingerie, specialty items and mens gifts do well. Candy is often overlooked. By this I mean nice chocolates. Candles are always very romantic. In retail, in addition to products, customer service during the holidays is just as important. Dont overlook the opportunity to gift wrap, whether you offer it complimentary or youre charging, its much appreciated at this busy time. Make sure your staff has a good quick knowledge of white elephant gifts, both his, hers. Among the romance-themed products available from CalExotics, which includes the Amour collection of kits, the manufacturer predicts its new Body & Soul Collection to be a hit during the holidays. The new Body & Soul Collection is perfect for gift-giving season, Colvin said. A variety of styles and materials offers something for everyone. The designer, iridescent finish and the multiple functions of vibration, pulsation and escalation are just a few features that make Body & Soul one to stock heavily this holiday season. A

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XBIZ SENSUALS

FALL 2012

Everyday Lapdance

Kinky Closet

PLEASURE PRODUCTS REvIEW

Reviewed by Lucy Vonne

mini dresses to elegant stockings, Lapdance features options in one-size and plus-size. The collection is designed to sell with a range of nearly 30 styles. XGen Products has reported that its Lapdance line is proving to be a success for retailers all over the world with its great box presentation, imagery and product quality supporting their sales. The company also offers planogram options that include everything a store needs to create a lingerie section right out of the box. XGENs merchandising packages for Lapdance contain all thats required for a display, including equipment and merchandise, and is available in a a two-foot, 96 piece size and three-foot, 126 piece options that allow retailers to show off the products in a clean and appealing presentation. Wholesale contact: sales@xgenproducts.com

adies, looking to bring out your inner exotic dancer? Or perhaps you are looking for a more sexy look to clean the house in and turn on your partner in the process (trust me, it works. You might not get to finish cleaning though my boyfriend decided on more naughty things to do with me in it) then this is the perfect little outfit for you! Something you can wear all by itself or because of the netting you can wear a cute bra and panties underneath. You could even wear it with a pair of jeans. This little number is sure to make anyone feel sexy and confident! Lapdance Lingerie is available in a range of styles within the clubwear, bodystocking and hosiery categories. With options from

Lapdance Center Stage Mini Dress. XGEN Products

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FALL 2012

Fifty Shades of
Good Vibes Shades of Grey kit

Its a Huge Success, But What Does It all Mean?

By Saskia Vogel
Queen says, We consider our customer base and what they express interest in; whether the author is known and popular with Good Vibes customers (or a cultural phenomenon, like James and Fifty Shades is); whether the book fills a gap in what we already offer. Our reviewers consider whether a book is sex-positive and/or free of bias and misinformation; how well-written it is; how it fits into the collection as a whole. Coco de Mer, which was founded by Sam Roddick as a place for dialogue, education and
PLEASE SEE InSPIrAtIon, PAGE 108

lack of comment available from the books publicist he erotic bestseller is nothing suggested that perhaps there was nothing more new. But Fifty Shades feels to say about the launch. It was the right venue in different. For one thing, it is which to launch that book. the bestselling book of all time An anonymous representative in the United from a large bookselling chain doesnt Kingdom. Take anticipate Fifty Shades to inspire that Harry Potter. mainstream booksellers to build up Fifty Shades their erotica sections or stock related feels like Deep adult merchandise. As long as a book Throat a cultural watershed. is in demand, itll have a visible place XBIZ Sensuals spoke with mainin stores. While this mega-trend lasts, stream book publishers and booksellthere is a delicious pleasure in seeing ers, Good Vibrations, Smitten Kitten, an erotic novel on display tables The Museum of Sex, Coco de Mer alongside Pulitzer-Prize-winning and Rachel Kramer Bussell to see writers. For those looking for somewhat may come of the Fifty Shades thing scintillating to read, now is the phenomenon. time to reaffirm the sex shop as a Mainstream publisher Orion place of inspiration for the mind and Books editor Jemima Forrester In-store crossbody. Curator Sarah Forbes at the says, Theres no doubt that the Museum of Sex says, People who phenomenal success of Fifty Shades merchandising wouldnt have bought erotica will go has changed the market dramatiout and buy something now and for cally. Publishers are rushing to some that will be a transformative reissue backlist erotica titles, rushing purpose. They now have an entry through shiny new ones, or jumping point. on the parody/spoof bandwagon. Books are the entry point quite Eighty Days Yellow, an erotic literary at Smitten Kitten in Minromance that Forrester says is a nesota. The retailers book section little more risqu than Fifty Shades, is just inside its large, street-front was published just two months after windows. Jennifer Pritchett, Smitten it was acquired. Forrester says, So Kittens owner, says, Its appointed far weve had some incredibly positive with a cozy seating area that invites responses, pre-orders are coming in shoppers to browse, sit down and every day and we feel confident this peruse titles and converse with other book is going to be a great success. customers and staff. This supports Seeing the popularity of other books Eighty Days is our greater mission of sex-positive that are coming out this month and considered more risqu community building by encouraging next (Bared to You, Jane Eyre Laid than Fifty Shades. people to engage with the mateBare, etc.), it seems the success of Fifty Shades has opened the door for rial and stay long enough to really other writers in this genre to see some get comfortable with the friendly mainstream recognition, and I for one atmosphere in our store. Funnily, am delighted. the store hadnt planned on stocking From outside the mainstream, aubooks when they opened, but they soon did following customer demand. thor and anthologist Rachel Kramer Some stores, like Good VibraBussell, who has been writing and tions, have stocked erotica since they editing erotica and erotic romance opened, eagerly stocking female-fofor more than a decade, says that cused and broad-minded erotica as it there has been a spike in sales of her became available. They stocked Pat books. Also, three of her books have Califia, the lesbian erotic magazine now been added to Amazons erotic On Our Backs (which author, activist gift list. Bussell takes this lesson from and erotic anthologist Susie Bright Fifty Shades: kinky sex isnt going to worked on), erotic zines (which scare off customers when it is in the Lusty library for sale boomed in the 1990s), and early context of a compelling story. erotic anthologies, such as Good Vibes co-founder There is cross-over potential with mainstream Joani Blanks Herotica series with her Down publishers and booksellers. The launch party for Bared to You was hosted at Ann Summers and fea- There Press. Of how Good Vibes select books, Dr Carol tured a gift-bag of luxury items for each guest. The

Bared to You by Sylvia Day

Erotic Literature Stocking Guide

Eighty Days trilogy by Vina Jackson Jane Eyre Laid Bare by Eve Sinclair Fifty Shames of Earl Grey by Fanny Merkin Wuthering Heights: The Wild and Wanton Edition by Beth Williamson

BDSM-related Books Recommended by Carol Queen, Good Vibrations:

Carries Story and Safeword by Molly Weatherfield The Sleeping Beauty Trilogy by Anne Rice/ A.N. Roquelaure

Macho Sluts by Pat Califia The Leather Daddy and the Femme by Carol Queen The Story of O by Pauline Reage

Rachel Kramer Bussells MustHaves for the Erotic Shelf:

The Fear of Flying by Erica Jong X: The Erotic Treasury by Susie Bright Anything by Zane Anthologies and erotic romance from Alison Tyler

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Making Magic
By Lyn Bimey

after Nearly Three Decades, Magic Silk, Male Power Stay on the Cutting Edge

enowned in the industry for its flashy packaging and robust offerings consisting of more than 30 collections in a variety of categories, Magic Silk was born of a rich history in the apparel business that began with brands male counterpart, Male Power. Sam Baker founded Male Power in 1975 in Bay Shore, Long Island, following a lengthy career manufacturing sport shirts and neckties. In 1992, his son Jeff Baker founded Magic Silk in Hauppauge and brought both companies together under one roof following Sam Bakers retirement in 2001. Male Power is committed to manufacturing a high quality standard of sexy, trendy and stylish mens undergarments, Jeff Baker said. Magic Silk does the same for women under the brands Exposed, Cheap Thrills and Hot Angel, in addition to others. Several of the collections from each company coordinate, allowing for his and hers matching sets. Between both companies, we offer one-stop shopping for all sexy categories for both men and women. Magic Silks brands span across a variety of categories, including lingerie, costumes, clubwear, fantasy dress up, novelty boy shorts and fetish bondage wear. Among the companys most popular brands is its Exposed collection. Male Powers focus is on sexy male undergarments with more than 48 unique collections including sexy fishnet, leatherlook fetishwear, bamboo underwear, novelty underwear, plus many varieties of sexy sheer collections including mesh and lace undergarments. In regards to our product lines, we go to great lengths to make sure that size specs and quality standards are met, Jeff Baker said. We always inspect in three stages: pre-production, during production, and post production. We do not skimp on materials and our fabric and trim choices are only made after passing the test of quality, stretch, fit and comfort. All of this is achieved while maintaining a very competitive price structure.

When it comes to product development, Baker says several factors come into play, including style, fit and price. All fabrics and trims we use must have excellent stretch and must be soft to the touch, Baker said. A good fit is critical and all collections are tested to be sure they meet our sizing and quality standards. We have weekly meetings to make sure all departments stay on track. These meetings create an opportunity for senior team members to share insights and solve problems. We

address present and future concerns allowing us to strengthen the company and our relationships with customers. We break into small groups daily for more focused brainstorming sessions. These meetings are the foundation that allows us to deliver great service and product to our customers. According to Baker, the Male Power and Magic Silk team goes above and beyond to outshine the competition. Our graphic design team has developed the strongest selection of packaging in the industry, Baker says. Through all of our brands, we offer the largest variety of highly creative packaging in the industry. We have more than 14 unique designs and we continue to explore new ways to keep our packaging fresh and in great demand. The industry is calling for packaging that jumps off the walls and our graphic design team continues to meet the challenge. The Magic Silk and Male Power brands are also supported by a strong dedication to customer service. Customer support is our number one priority, Baker said. We are fanatical when it comes to pleasing our customers and we understand that we achieve our success only when our customers achieve their success. We see our customers as our partners and we work daily to gain their trust. This is the key to building strong relationships and it is what we thrive on. Our customer service is second to none. Response time is from seconds to minutes. Our philosophy is that the customer must be our first priority. If there is a question or a problem, there should be no delay in communication. Magic Silk and Male Power also offer marketing support to its clientele in the form of in-store displays and promotional material. Magic Silk and Male Power offer posters, slatwall signage, LED pictures, postcards, custom fliers and more to our valued partners, Baker said. We support all events with free promotional product at every opportunity. We make use of our websites (www.malepower.com and www.magicsilk.com) to promote our customers and showcase promotional material that we make available to all. We also utilize social networking to promote our customers events and to keep the end users up to date on our latest offerings. At the upcoming fall edition of the International Lingerie Show in Las Vegas, Magic Silk will be showcasing six never-before-seen collection. Male Power is slated to debut eight new collections, as well as a new package design and a new 48-page color brochure, Baker says. For retailers, the company will introduce new LED signs and special canvas artwork prints for in-store displays.

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U.K. Unshackled
By Suzanne, SexToysBuzz.com
launched our Ouch! range a little earlier than intended in the next couple of months we are sure that thousands of men will be surprised by their lovers Fifty Shades inspired requests. Pipedream Product are perfectly placed to take advantage of this surge in interest for unconventional sex toys having spent the past few years developing, widening and promoting its Fetish Fantasy products. The range caters for all tastes in BDSM, has classy, friendly and appealing packaging and is a world away from the specialized, often intimidating and sometimes cripplingly expensive BDSM implements from a few years ago. The latest twist added to the Fetish Fantasy products is a Limited Edition 2012 selection of 32 products in classy monochrome packaging that mirrors that of the 50 Shades artwork. All this positive press and increased turnover means that those positioned to take advantage of it have cash to invest in brand development and new, more sophisticated and more effective toys. Its not just the brands directly promoted by the 50 Shades phenomenon that are feeling the benefits. Premium manufacturer LELO continues to expand its range and incorporate the SenseMotion and SenseTouch control systems into new designs. Putting new and more intuitive methods of controlling pleasure devices into the hands of the end user can give manufacturers like LELO the edge over the lowerpriced products. LELO also created the PicoBong line products, which might be termed a diffusion brand that puts LELO know-how, albeit with lower build quality and without the rechargeable batteries of their LELO cousins in the hands of customers with smaller budgets. From a marketing perspective this makes sense, keeping the super-high quality LELO brand inviolate and differentiating it from a volume range that creates revenue from a more price conscious customer. An alternative to high-tech is to make your designer vibe appear environmentally friendly, sustainable and organic. This is the approach taken by BMS in the leaf range, combining he only way to have missed the 50 Shades trilogy is if you have been living in a nuclear bunker for the past year. Its impact on the sex toy industry in the long-term will only become apparent with time but it has already changed the way in which women and couples think about sex, sex toys and BDSM. This summer is already seeing the impact of the E.L. James novels as retailers cash in on the explosion in interest in the toys mentioned in the book a welcome boost in the traditionally quiet period between Valentines Day and Christmas. Retailers are reporting that Ben Wa Balls and their modern counterparts like Fun Factory Smart Balls are no longer languishing on shelves and in storerooms but are flying off the shelves. The seemingly innocuous little orbs are being slipped into the vaginas of thousands of women in the hope of a string of Anastasia-style orgasms. One prominent high street store in the U.K. is seeing a strong upward trend in its sales generally. On a fact-finding visit, an insider at their flagship store told us that they are actively recruiting more staff to cope with the number of women and couples selecting not only traditional sex toys like the love eggs but from the contemporary designs created by manufacturers like BMS Factory with the Swan and Leaf ranges. Planet Earth Logistics, a leading distributor of adult products based in the U.K. told us, [Fifty Shades of Grey] has been a fantastic boost to the whole industry. Fifty Shades has helped the erotic publishing side of things and has enabled us to increase sales in an array of products mentioned in the book, in addition to its effect on consumer attitudes removing a little more stigma from the sex product industry. Rabbit vibrators did wonders for us a few years ago, but the nature of Fifty Shades has shown that there is more out there than vibrators and that sex toys arent just for masturbation. Planet Earth Logistics went on to tell us how the books are shaping their product release strategy. What we are seeing is an increase in interest across the board for Fifty Shades-related items, so much so we have actually brought forward our expansion into couple-friendly BDSM and have

Retailers Ride Profitable Wave as Fifty Shades Reigns as U.K.s Bestselling Book of all Time

rechargeability, attractive shapes that look grown rather than made and packaging which looks wholesome and recyclable. Will this newfound openness and acceptance of sex toys become more widespread and will it persist in the years and months ahead? Only time will tell if the positive media coverage of 50 Shades and the crop of erotic literature it has spawned persists and changes attitudes permanently but its clear that for now the savvy retailers and manufacturers out there are riding a very profitable wave. About the author: Suzanne Parker is editor of http://SexToysBuzz.com the multiple award winning UK based sex toy, adult product and adult movie review site.

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By ariana Rodriguez

LELOs Latest addition to Sussurra Makes Bold Statement With Understated Designs
of LELOs ongoing steps toward mainstream markets. The word sussurra is Italian for he/ she/ it whispers and also stems to several Latin and romance languages, Carr said. Since our most sensual statements are said with a whisper a subtle thing of value with an inherent quality we want to convey the message that Sussurra expresses your whispers in silk. Available in sizes XS through XL for women (S through XXL for mens pieces,) the Sussurra Collection features approximately 11 styles of men and womens items combined. Color options range from Fuchsia Pink, Caviar Black, Orchid Purple and Crushed Pearl for women, and black and blue for men. For women, the Sussurra Collection offers a robe, a kimono, an openfront babydoll, a halterneck camisole, tap shorts, briefs and thong panties, as well as a three-piece French maid bedroom costume. For men, Sussura offers robes, lounge pants and boxer shorts. LELO, which won the 2011 XBIZ Award for Best Packaging, preserves its title with Sussurras packaging. Items from the Sussurra collection come hand-packed in a signature LELO folder complete with color co-ordinated satin ribbon fastening, Carr said. Also included is one of LELOs specially designed hangers to help present the Sussurra collection in a stylish manner. Sussurra lingerie and loungewear range in price from $24.90 for seamless briefs to $399 for a luxurious silk robe.

ELOs luxurious line of lingerie and loungewear, Sussurra, has introduced its latest installment: a seven-piece range of womens lingerie made of silk, satin and lace called Whispers. Whispers quietly premiered online in February following months of starring at exclusive lingerie shows around the globe, including Paris, London and New York. Sussurra Whispers presents timeless appeal with a seductive modern twist designs of complete luxury and elegance that are equally soft and stunning, the company said in a press release. All pieces are handcrafted in the finest silk, satin and lace, available in delicately shimmering shades of Crushed Pearl and Caviar Black. The Sussurra Whispers range comes in seven seductive styles for women: the Diamond Kimono, Diamond Collar Slip, Lace Panel Kimono Robe and Lace Up Camisole which come in white, and the Diamond Robe, Diamond Slip and Lace Panel Body Suit all finished in black. Sizes range from extra small to extra large to complement most body shapes (U.S. sizes 0/2 to 12/14). The materials used are as luxurious and highquality as all our LELO products, said Donna Faro, LELOs U.S. sales and marketing director. The combination of silk, satin and lace is utilized to create an enticing look and as always with LELO, the secret is in the details. The main source of inspiration for Whispers is all about enjoying an unparalleled sense of luxury and quality without needing to shout about it. For example, look at the Kimono Diamond piece. The details are what give the item a real sense of luxury such as the exquisite stitching and, of course, the diamantes. According to Faro, the new Whispers collection reflects LELOs traditional design style which focuses on being innately luxurious. We would never wish to make a bold overstatement with the design of the Whispers range, just as we would never do this with other LELO products, Faro said. Simple refinements and sophisticated details are what allow Sussurra Whispers to bring a sense of luxury to a couples intimate moments. As the LELO Sussurra tagline goes: Our most important statements are said with a whisper. Sussurra expresses these whispers in silk. The Sussurra Whispers line is styled for success all year round. The first thing that hints of summer is the lightweight, luxury material we have used across the complete range: Crepe silk, French lace and satin to name but a few materials, Faro said. We are expecting customers to say Wow this is just

what I have been looking for those long drawn-out evenings. They are the kinds of fabrics that you want to feel against your skin particularly in the warmer months but also all year round. Intimate moments happen in the winter too! LELOs flagship Sussurra Collection was released last year and showcased at fashion shows and lingerie trade fairs around the world, including CURVE New York, MODA UK and Fashion Exposed. It features silk robes, kimonos and panties for women alongside boxer shorts and lounge pants for men marking LELOs first venture into the apparel sector. According the company, the new undertaking at the time was part

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Sexy Schooling
By Lyn Bimey

Pipedream Launches PDU Educational Seminars for Distributors

ast month, Pipedream Products launched the first in a series of two-day instructional seminars designed to give its distribution partners the training and tools they need to effectively merchandise and market its award-winning brands. Over the course of a weekend, Williams Trading Company became the first of many distributors Williams Trading Co. was the first distributor to attend the PDU weekend seminar. to graduate the two-day training course, which combined business, education, and pleasure. At press time, PDU train- said. Were never out of stock and were constantly promoting our ings for Eldorado, Honeys Place and Nalpac were new releases in trade publicain the works. tions that retailers are seeing. The Williams crew traveled cross country from During the event, a tutoPennsauken, N.J., to sunny So Cal, where they rial and hands-on training on were treated to a fun-filled weekend that included Pipedreams new exclusive an inside look at the way Pipedream operPlanogrammer merchandising ates, from shipping and receiving to day-to-day software was provided. Featuring operations. the voice of Pipedream Brand Ambassador By providing these seminars, we hope to Cheryl Flangel, 12 Planogrammer FAQ videos are strengthen our existing relationships with our available online that explain the different functiondistributors and give them the tools they need to alities of the program. effectively build relationships with the stores and Flangel, as well as Pipedream Visual Meronline retailers they do business with, Pipedream chandiser Briana Honz and account executive Liz CEO Nick Orlandino said. Our Pipedream UniPlascencia offered feedback and said they all will versity 2-Day Seminar offers extensive product attend future PDU trainings as well, given that training, merchandising strategies, marketing they are not out on the field. goals, and a special tutorial on using our new PlaWhat makes PDU unique from having a nogrammer software. Pipedream representative visit and offer guidance Pipedreams sales and merchandising specialists were on hand during the PDU training to offer on-site is the controlled environment, the Williams Trading team concurred, adding that Pipedreams their expert knowledge and advice. refreshing take on merchandising encourages sellIn one of his presentations, Pipedream vice ing by the wall instead of by products or specific president of sales Steve Sav exhibited selling programs. points and examples of planogram dos and donts. In true Pipedream fashion, PDU attendees We have a weekly fill rate of 95 percent, Sav

were treated to fun, food and festivities in beautiful Southern California when class wasnt in session. After the two-day event, senior account manager Daniel M Shaw, sales account executive Ron Kohls, and marketing and promotions coordinator Kelly Szwed of Williams Trading shared their excitement. Thank you to the Pipedream team for a fantastic weekend, says Shaw. Being the new guy, I wasnt sure what to expect, but they put me at ease and made learning fun. I feel more confident and comfortable talking to customers about Pipedreams brands with the knowledge shared
PLEASE SEE ScHooL, PAGE 106

Review: Pipedream Products Planogrammer

Retailers Revel Over Latest Technology in Merchandising

P
38

By ariana Rodriguez

ipedream Products unveiling of its exclusive Planogrammer merchandising software at the summer ANME Show drew crowds to the companys booth to try their hand at creating custom retail displays at a demo station set up by Pipedream. Creating a buzz among attendees, Pipedream rolled

out the Planogrammer software online in July and is providing distributors with hands-on training through a series of Pipedream University (PDU)two-day long seminars scheduled through the coming months. The objective of Planogrammer is to help retailers design customized Pipedream wall displays and create visual separation from the rest of their store. While encouraging

the purchases of new Pipedream releases, Planogrammer also gives retailers an opportunity to maximize their profits with existing inventory by creating fresh new displays options. After filling out a simple user registration form on PDPlanogrammer. com, I received a confirmation email almost instantly and I was ready to play merchandiser. The software is simple to use and is operable from a

desktop, laptop or mobile device. Once logged in, the software program presents the opportunity to create planograms from scratch or choose from pre-existing designs. Most of the editing tools and functions are located on the top and left side of the page. Features include a search function that allows you to find products by keyword, item
PLEASE SEE PLAno, PAGE 106

XBIZ SENSUALS

FALL 2012

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all-Natural Selection

By Tod Hunter
and test marketing. We were on the shelves in January 2004, Elliott told XBIZ. We knew going in that we had to be more than just a cool name and a cool logo. We needed to create a major point of difference for the health-conscious consumer. We formulated our lubes from day one, every single variation, to be glycerin and glycol free. After that we introduced newer-school preservatives, so we got rid of the parabens after the first two years. By 2006, we had

Sliquid Blazes Trails as HealthConscious Lube Manufacturer

liquid started as a quest by company owner Dean Elliott to find a personal lubricant that could be used by his wife, who was troubled by sensitivity to glycerin and other elements usually found in commercial personal lubes. The company was started in 2002, and spent more than a year and a half researching formulas, clearing trademarks

Ride Roundup
ide Dude Lube has gone beyond a standard variety of lube formula with a range of intimate products created just for men. Sliquid debuted Ride Dude Lube in two friction-free formulas: Ride Silicone is slippery and long-lasting while Ride H2O is a thicker gel style. Dude Lube Silk was later introduced as the brands first hybrid, combining the longevity of silicone with the ease of cleaning up a water-based lubricant. The lubes are available as 12-count cube samples known as Ride Dude Lube Cubes featuring six packs of each lube blend. The line expanded to include mens bodycare products and sexual aids. Ride Rub Stroke Oil is a masturbation lube formulated with natural nut and seed oils, silicone and Vitamin E. Ride Razor is a scented shave cream available in Desert Sky and Ginger Lime. Ride Razor is lanolin-free, vegan friendly and safe to use on the entire body, including sensitive skin. Sliquid reformulated and rebranded its mens delay spray to complement the Ride line. Sliquids new and improved Ride Rock delay spray now features the following ingredients: 7.5% benzocaine, aloe vera, banana leaf extract, propylene glycol and peg-400.

Gently Formulated, Ride Dude Lube Is Man Enough

By ariana Rodriguez

a newer, gentler preservative, so we were the first to be glycerin and paraben free in the full line. Our No. 1 seller is still Sliquid H2O. Its the cleanest, the greenest, the purest, the least amount of stuff in it people love it. The natural ingredients in Sliquid make the lube perishable, even with the preservative. Because its all natural, the Sliquid CEO Dean Elliott meter is running, Elliott said. Itll go 24 months, and some of the line will go as long as 30 months, but we tell people to use it within two years. The preservative elements, potassium sorbate and citric acid, primarily prevent the growth of mold like little sea monkeys, according to Elliott, and the citric acid also serves as a pH buffer, keeping the product at a neutral 6. The Organics line is made with organic botanical material. We have a proprietary blend of ingredients, Elliott said. The USDA signs off on them, and we infuse that into our lubes. Some of the ingredients are anti-inflammatory, some are soothing, some are restorative for tissue they all have their benefits. The folks that love the Organics want to have those benefits. Elliott told XBIZ that representatives spend a lot of time on the road, servicing accounts and getting feedback from sales associates in stores. We get a lot of ideas from them, Elliott said. A lot of our customers are men not just gay men, but men and we were packaging our product with a girl-y face on the label. The men didnt like it. We repackaged the line with moremasculine packaging and call it Dude Lube same product. This fall, Sliquid will be launching new massage oils with certified organic shea butter and mango butter, plus flax, green tea, hibiscus and sunflower seed, in three fragrances and unscented. For more information, visit Sliquid.com, SliquidOrganics.com and DudeLube.com.

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Luxury for Men

The Mother of Reinvention
By alexandra Cage

etailers fall into a few categories. The first is the retailer who is stuck in its buying ways, refusing to try new products and reordering the same items week after week. These stores, because of their inability to adapt to changing trends in retail and expand their thought processes, are often the ones who are experiencing the most stress in their businesses. The second category is the constant re-inventor. A store that brings in whatever appeals to them personally, often ignoring the needs or desires of the customers who are in their area, and who often find themselves frustrated saying nothing is moving and I am trying everything. This retailer is taking risks but not spending the time to do the most important aspect of selling in their stores educating the consumer. The third and final category is the successful store. They have figured out what their core items are and have found a happy balance in the influx of new items coming into their stores. They are fully educated on all the products in their store and the possible interactions of items when combined together. The modern day store clerk should be like a pharmacist at a local drug store a trusted source for the best information to help a consumer make the most educated and informed decision on their purchases to ensure their happiness and return. Melissa Lott, general manager of Floridas Adam & Eve, prides herself on offering education and varying price points. She says showcasing the less-expensive toys right next to the expensive ones demonstrate a simple fact you get what you pay for. BMS Factory recently BMS Factorys packaged introduced the prostate massager. Lux line of prostate massagers.

Joining them in the category of luxury pleasure products for men is the EGO collection by JOPEN. With MSRPs in excess of $100, Lux and JOPEN stand out in quality. Each collection features pleasure products made with body-safe silicone and each featuring products with 100-percent usable surface areas, meaning the toy can be flipped and used from either end. These collections vibrating designs are not only rechargeable but are also submergible up to 30 feet. Showcased in male-friendly colors and packaging, these items and perfect for gifting, and are designed with luxury and longevity in mind. The Aneros brand of prostate stimulators features ergonomic handles and (most recently) silicone overcoat to ABS plastic with sleek coloring. Available at mid-range price points, Aneros prostate stimulators are products customers ask for by name. Lott says she showcases items based on price comparison while presenting information related to the benefits of spending the extra money on a pleasure product in the long run. Her store boasts a large prostate section with a variety of price points to ensure that no matter what the budget of the customer, they will be happy with the purchase after they leave the store. An educated staff equals success, Lott said. Due to this recession customers have become smarter. Having educated customers and staff is a winning combination. Retailers outside of the U.S. can look to Nexus Range, a U.K.-based manufacturer of affordable prostate massagers. Made from hypoallergenic materials such as ABS and even metal, which are compatible with all lubricant varieties, Nexus offers prostate massagers at reasonable price points, while
Progasm is among the novelty designs offered by aneros. The e4 design is part of JOPENs new EGO line for men.
PLEASE SEE MEn, PAGE 106

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CB-X Male Chastity Now available in australia, Brazil and Canada
Yates said the response and interest at the July show was at least triple what it was in January. This was our first trade show since we started offering free samples of Premium System JO silicone lubricant with every product, she said. Factor in the added value of an incredible lube with an already incredible product and the rising popularity of fetish in the mainstream media and suddenly stores who couldnt carry us before are now interested. The July ANME Founders Show expanded CB-Xs worldwide distribution network to include: Williams Trading Company in the U.S., SexyLand in Australia, Erotic Point in Brazil and Pink Cherry in Canada. CB-X Male Chastity is also available from East Coast News, Eldorado, Mister B, Sex Toy Distributing, Stockroom and St Rubber. Our brand isnt just for those into the kink and fetish lifestyle, Yates said. Of course it is popular in that community, but we are finding more and more that all types of people, even conservatives, are using our devices. We love hearing from real users who write to us through Facebook, Twitter or even on our website, sharing stories of how our products have improved their relationship in one way or another. CB-X Male Chastity is currently working on sex educational videos for its entire product line and will exhibit next at the eroFame Trade Covention in Germany in October. A video recap of the July ANME Founders show and CB-X Male Chastity product showcase including its new System JO packaging can be found on CB-Xs Facebook page.

AS VEGAS A.L. Enterprises, makers of the CB-X Male Chastity brand of products, returned from the ANME Founders Show where it solidified new partnerships and expanded its distribution channels to include Australia, Brazil and Canada. CB-X Male Chastitys Corporate Director Nikki

CB-X devices now come with System Jo lube.

ROOMFIELD, Colo. Award-winning distributor Eldorado has announced the release of its two new catalogs the 2012-2013 Eldorado Catalog and 2012 Lingerie Supplement. According to the company, both catalogs feature more than 800 pages combined of the best-selling products and fashions from the adult industry. Im extremely proud of our team for producing our biggest and best catalogs to date, Eldorado CEO and founder Larry Garland said. By arming our customers with these two super sales tools the skys the limit for sales and profits! Eldorados latest catalog features new items and product lines from industry leaders, as well as proven best sellers from specialty manufacturers to help customers stand out from the competition. As a major lingerie distributor in the adult industry, Eldorado is releasing its 2012 Lingerie

Eldorado Releases 2012-2013 Catalog

Supplement. Fashion is seasonal and lingerie is no different, Eldorado buyer Crystal Garcia said. We wanted to offer our customers a competitive edge by giving them the first opportunity to stock up on the hottest and sexiest designs. In addition to styles from leading lingerie manufacturers, Eldorado exclusives like Dreamgirl, Queen of Hearts and PinkLipstick round out the latest supplement. For a copy of Eldorados latest catalogs, call (800) 525-0848.

HINO, Calif. JOPEN, a premiere luxury pleasure product company, is officially launching its Authorized Distributor and Reseller Program, effective immediately. The program ensures the JOPEN brand is maintained through a uniform pricing structure. This is being implemented through agreements with a select number of distributors and resellers. The five authorized distributors include: East Coast News, Eldorado, Honeys Place, Nalpac, and Williams Trading. Were proud to have the support of these five, fullline distributors, said Susan Colvin, president and CEO of JOPEN. Williams Trading, Nalpac, Honeys Place,

JOPEN announces Official authorized Distributors

Eldorado and East Coast News have been supporters of our sister company, California Exotic Novelties, for over 18 years and are longstanding, loyal partners. JOPEN is committed to consumer satisfaction by ensuring they have access to luxury products at consistent pricing. This program supports all marketing channels, including distributors, retailers, and end-users. Retailers consistently look to us as their primary source for Jopen, explained ECN Sales Manager Alan Mandell. Were armed with the industrys most experienced staff and reliable stock levels. Adding the Authorized Distributor designation will only help East Coast News push Jopen to the top of the luxury segment. Larry Garland, CEO of Eldorado, said, Eldorado is provide Only the Best in products and service. Bonnie Feingold, president and CEO of Honeys Place, remarked, We are excited to be an authorized distributor of the JOPEN line of products. At Honeys Place, we value innovative, quality products and JOPEN embodies that perfectly. Ralph Caplan, CEO of Nalpac, said, Nalpac is proud to be selected as an authorized JOPEN distributor. We look forward to working with JOPEN and customers across the country to build the JOPEN brand. Rich Pyne, sales manager for Williams Trading

very proud to offer Jopens fine line of products. Partnering with an award-winning vendor that is working hard to set the standard of excellence in product quality and performance is exactly in line with our mission to

Company, added, We are very pleased to be named as one of JOPENs authorized distributors. We value our relationship with Jopen as well as the many strong relationships we have fostered with our customers. This solidifies our commitment to bringing quality products to the marketplace and we look forward to a strong future with both manufacturer and customer. Meanwhile Robin Stewart, brand manager for JOPEN, concluded, With the program in place we can now focus our attention on ground-breaking branding and marketing. Retail outlets are invited to contact their distributor to get more information on becoming an Authorized JOPEN Retailer.

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SexToyDistributing Debuts Online Educational Video Program
UNTINGTON BEACH, Calif. legendary Alice In Wonderland fairytale as well as the new Black Rose SexToyDistributing.com collection of BDSM accessories, availhas debuted the first in its able for order just in time to ride the series of brand-focused educational sales wave created by the worldwide videos, the first featuring big-name popularity of Fifty Shades of Grey. sex toy manufacturer Doc Johnson. Our cusHosted by tomer service is Sex Toy Distribsecond to none uting Wholeand we wanted sale Manager to bring our Beth Brown, supporters even the debut more value with video features an interactive Doc Johnson way learn about international the myriad sales director SexToyDistributings Beth Brown talks product brands Greg Holdridge toys with company reps. that we carry, who shares with Brown said. Our video production viewers the companys core business department has been hard at work ethics and how theyve influenced developing this series of brand-focused product lines, production and even videos and were proud to have Doc competitors since its 1976 inception. Johnson star in its debut! Its important to share with our This video series is designed to give customers what makes each brand special, Brown said. Our debut video retail customers valuable information that can help facilitate sales on the with Doc Johnson revealed not just the companys history, but also several store floor. The video may be viewed on the product lines that have been tried and companys website. true best-sellers, as well as the new To become a SexToyDistributing. lines making waves on the market. com customer, email beth@sextoyBrown and Holdridge also delved into Doc Johnsons Wonderland line distributing.com for registration of portable vibrators inspired by the information.

Honeys Place Launches Upgrades to Wholesale Website

AN FERNANDO, Calif. Honeys Place has implemented a new search feature and additional improvements on its flagship website, www.honeysplace.com. Always looking to enhance the customers experience, Honeys Place said it has built a state-of-the-art search function for the site. With over 15,000 products in stock and more being added almost every day, it was important for us to make it as easy as possible for customers to find what theyre looking for, said Bonnie Feingold, president/CEO of Honeys Place. Utilizing a custom-made program, the new search function displays popular search suggestions as customers type, auto-completing words and phrases to save time and it offers fuzzy matching to handle spelling errors. Not only is the search more intuitive, but the posted results are more dynamic and on point. In addition to the added search elements, Honeys Place has also enhanced its website cart options by creating a Saved Cart feature on www.honeysplace.com. Customers will now be able to create multiple Saved Carts, name them, and even make notes on products. Saved Carts will be held so that customers can make additions and then come back to their shopping at a later time. The company said the Saved Cart feature is ideal for owners of multiple stores as well, as they will be able to create carts for each location. We wanted to give our customers store owners, managers, buyers, etc. who we know are very busy, more flexibility when it came to placing orders, said Helle Panzieri, Honeys Place sales manager. The new Saved Cart function achieves that. Honeys Place is excited to hear from customers about their experience with the new advancements on their site. The idea is to improve our customers overall experience on the website and Im confident that weve made changes that our customers will be very happy to see, Feingold said. Visit www.honeysplace.com to explore the new updates and advancements.

Sensuous, BH Sales Ink U.K. Distro Deal

OLD COAST, Australia Australian manufacturer Sensuous announced that it has signed an agreement with BH Sales for the U.K. distribution rights for its range of romance products. We are thrilled to be working with Sensuous, said Bernard Hawkes of BH Sales. We love the products and believe that the U.K. market will be very receptive to the quality and eye catching look of the range. We particularly like the aspect that the products are made with natural ingredients. Sensuous will be exhibiting at eroFame along with BH Sales for U.K. buyers interested in meeting with them. The company said it will be launching several new luxury romance products at the show.

Sensuous Keith Jones and Bernard Hawkes of BH Sales.

We are delighted to be working with BH Sales and we see this as a great opportunity for us, said Ann Reidy of Sensuous. We look forward to working with an already experienced company in this market. For more information visit Sensuous.com.au or email info@sensuous. com.au. BH Sales can be contacted by calling 44 (0)1753 841944.

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ADVERTORIAL

Ho

tHey make tH do
e os
The Story of Body & Soul, a New CalExotics Brand, from Concept to Creation

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The recipe for developing a pleasure product collection is one that involves planning, market analysis, focus groups, trend spotting, and a generous portion of creativity. Susan Colvin, the founder and current President and CEO of California Exotic Novelties, is a master-chef when it comes to preparing them. The first woman to own and operate a leading novelty company, Colvin paved many new paths for women, not only within the maledominated industry, but for female consumers seeking pleasure around the world. Founded in 1994, CalExotics rose quickly and swiftly to a principal position in the novelty company echelon. Today it is known as the worlds largest and most respected pleasure products manufacturer. With the founding of CalExotics, Colvin shattered adult toy misconceptions. She intuitively understood that since vibrators are primarily used by women, they should be designed for women. Before CalExotics came along sex toys were unimaginative devices mostly designed by men. Packaging often depicted sexy, naked, models and offered little product information for the end-user. Usually found in the back of adult book stores and video shops, sex toys were something men purchased and brought home for women. The industry was revolutionized as Colvin and her team produced products with the modern woman shopper in mind. Today Colvin and the CalExotics all-women product development team produce an array of collections for women, couples, and everyone who enjoys pleasure. From concept to creation, every element of product development is overseen by Colvin and the most professional, knowledgeable team in the industry. Body & Soul is one of several new collections that will be part of CalExotics Summer 2012 Supplement Catalog. For collateral information such as plan-o-grams, product videos, and brochures contact your distributor or CalExotics account executive during or after the summer 2012 ANME Show.
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ADVERTORIAL

lets take an insiders look at the making of a new CalExotics collection from start to finish. Body & Soul is a new line being developed for the companys summer 2012 release. STEP ONEBrAiNSTOrMiNG. Several months before each product release, Susan Colvin solicits new concepts and innovations, encouraging everyone in the company to bring their ideas to the table. Being creative is encouraged. There are never any bad ideas. The corporate philosophy maintains that in order for people to freely express themselves, its important for everyone to feel comfortable and willing to share. in the case of the new Body & Soul line, the idea came from Jackie White, vice President of Sales for CalExotics. She says, The connection between the body and the soul is one that philosophers and intellectuals have contemplated for thousands of years. There is no doubt that our sexual being is intertwined with our inner being. This simple thought was the impetus for the Body & Soul Collection.

Cal Exotics Advertorial

STEP TWOidEATiON. The best ideas are selected during the ideation process. Susan and the team evaluate, discuss the pros and cons, and narrow the concepts down to the very best ones. Those that make the cut are put on the agenda for the next product release. Factors that are considered include: how the product solves a problem or fulfills a need, its potential to generate revenue, the time and resources involved with development, and the competing products currently on the market. While evaluating Body & Soul the team took several factors into consideration. Sylvia ly, director of New Product development, explains, After discussing the pros and cons of Body & Soul we determined that it had a lot of potential. Because of its viability everyone decided it was something worth exploring further and it made the top of our list for the summer release.

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STEP ThrEEMArkET rESEArCh ANd EvAlUATiON. Understanding the needs, wants, habits, and preferences of the target demographic is vital when developing products. California Exotic Novelties has a consumer-centric approach to everything they do; which means that identifying a need of a particular market segment is critical when developing new collections. Susan Colvin explains, There is a robust market right now for body-friendly, earthy, types of products that focus on the body and spirit as a whole. research shows that people are more concerned about what they put into their bodies than ever before. Trends in organic food and body products, exercise, overall wellness, plus growing interests in pleasure products that promote health, indicate that the timing is perfect for the Body & Soul Collection.

ly adds, Based on the market research we decided to use premium, safe and pure materials in the Body & Soul Collection. The Body & Soul Connection and Body & Soul Elation products are made with premium Silicone, while the other items have a special, metallic finish with a PU cote over the top. This gives them a velvety, iridescent, shimmering effect. They are truly stunning! We also want them to be highly functional and gave them ten, powerful levels of vibration, pulsation and escalation. Waterproof for use in the spa, shower, or water, Body & Soul has all the features one would expect from CalExotics. STEP FOUrANAlySiS. Forecasting the market size, demand, the cost of goods sold (COGS), and return on investment (rOi) are next in the process. The key objective is to obtain useful data to make sure the new line is fiscally sound. Colvin says, This is the number-crunching phase. We determine an estimate of our profit margins based on the total COGS. We also begin to factor in the upcoming costs associated with marketing and advertising. MORE

Cal Exotics Advertorial

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STEP FivEiMPlEMENTATiON. Production schedules are planned, packaging artwork direction is assigned, and purchasing personnel are brought onto the scene so that the product development team can coordinate all the intricate details. Colvin says, This is where the process grows many arms. Several steps must coincide to bring the Body & Soul products to life. Were fortunate to have a very detail-oriented product development team. While negotiating with vendors theyre also managing product samples and creating timelines for packaging art work. The exciting part is seeing the product and art samples for the first timethats when we see Jackies vision for Body & Soul starts to come to life! i had a distinct image in mind for Body & Soul. it was exhilarating to see the first product and packaging samples. ive been with CalExotics since the beginning and have been involved in the creation of a lot of products, but the thrill i get when i see an idea turned into reality never goes away, says White. STEP SixFiNE TUNiNG. like any complex process, a lot of fine tuning must be done. Product samples are scrutinized, artwork is re-conceptualized, and the entire brand is reevaluated. Meetings are conducted to review the products through the each stage. improvements and final adjustments are made as the product development process nears the end. We hold art meetings to discuss the packaging. The copy, package design, and branding are discussed in an open forum. it was during this stage that we came up the idea to add a foil logo to the Body & Soul box. it looks amazing and adds a touch of elegance to the line, says Colvin. They say the devil is in the details and boy is that true! says White. The fine tuning phase helped us decide on the final colors for the Body & Soul items. We also decided to use spot Uv product shots on the exterior. it gives the picture a shine that is reminiscent of the satin finish on the actual product.

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STEP SEvENAdvErTiSiNG ANd PrOMOTiON. Body & Soul will be promoted through various promotional channels, including, but not limited to: print advertisements in trade magazines, internet and email marketing, public relations, and social media. The lines first appearance will be at the ANME Show, July 14th through 16th at the Marriot Airport hotel in Burbank. After being unveiled at the summer 2012 ANME Show, Body & Soul will be marketed in a variety of ways. it is a team effort. Our sales and merchandising staff, marketing, advertising and public relations, all play a role, says Colvin. The advertising and promotion in turn helps support sales on the retail level. Our distribution and retail partners should know that they can stock our products with confidence because we support them every step of the way. STEP EiGhTdiSTriBUTiON. CalExotics has one of the most trusted distribution networks in the business. The company has cultivated a worldwide network of distribution partners who stock their complete line, which gives retailers the opportunity to merchandise complete collections, or any product that works in their store. The Body & Soul Collection is meant to be merchandised together, explains Colvin. like many of our brands we will provide a plan-o-gram for it and through our distribution network will make all the products available so that our retail merchandising partners can easily stock and display the line. White adds, We are renowned for our reliable order fill rates. retailers know that when they reorder a CalExotics item, the will have it pronto! Presently our operations department reports a 98% fill rate. With over 3,200 items, that is definitely the best in the business. When we say in stock and ready to ship, it is not an idle boast. As soon as Body & Soul is ready to ship, our customers will be able to order.

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Distribution Watch
Calvista Exclusively Distributing Playboy Condoms in australia, New Zealand

ELBOURNE, Australia Calvista has secured the distribution rights to Playboy Condoms within Australia and New Zealand. The condom range is available in four different varieties including Regular Use, Her Pleasure, (textured dots for extra stimulation,) Ultra Thin Pleasure for added sensitivity and Large Size tagged as the widest condom on the market . Calvista is extremely pleased to represent Playboy Condoms which is a highly recognized and popular consumer brand. We cant wait to present this sleek range to our adult channels,

Calvista CEO Michael Bassett said. According to the company, the Playboy Condoms line is made in a new state-of-the-art factory, and the condoms come enclosed in black stylish Playboy branded packaging with an embossed Rabbit Head logo. Symbolic of romance, sex appeal and sophistication Playboy Condoms will bring sensuality into the bedroom and aim to become the new brand of choice for those looking to spice up their love life, the company said. The range is produced to international standards and TGA Australian requirements. For sales, email sales@calvista.au.

Pleasure Works Wholesale Line Officially Launches

products come in a variety of shapes and designs and are made in the U.S. Newly re-formulated, the companys signature Please Lubricant offers slickness in a light, creamy texture. Created using natural ingredients, Please Cream provides luxurious, long-lasting moisture in an amazing glycerinfree, paraben-free water-based formula that is body-friendly and silicone toy safe. Pleasure Works Wholesales packaging represent our goal to help retailers reach customers, the company said. Instead of relying on unnecessary sexually explicit imagery, PWW has chosen to focus on the educational aspects of each product. From proper use to product selling points, our packaging is perfect for the retailer looking to prove to their customers that they have their best experience in mind, and being ecofriendly is a win for everyone. For more information, email Mark Espinosa at sales@pleasureworkswholesale.com or call (877) 453-7676.

ILMINGTON, Del. Calston Enterprises has acquired exclusive distribution rights to Papaya Toys in the Americas. Calston announced that coverage will include all of South and Central America, as well as the U.S. and Canada. Lady Calston has been an established industry brand, which recently changed its moniker to Calston Enterprises. David Williams, vice president of sales for Calston Enterprises also welcomes Papaya Toys Pamela McKee to the Calston team, who joins Calston as director of sales. Todays consumers demand the best and I am happy to join a company whose focus is delivering premium, safe and quality products, said McKee, known to friends and associates as Papaya Pam. It was only natural for Calston to become a distributor of Papaya Toys because it is a high-quality brand that consumers absolutely love, she said. Calstons marketing expertise will go a long way in reaching the fast-growing market that is the Americas, McKee added. Williams believes that the

Calston, Papaya Toys Ink Exclusive Distro Deal

industry will see continued double-digit growth for many more years. There will always be a strong demand for topof-the-line products that meet consumers needs, whether youre selling cars, watches, shoes, bags or adult toys, he said. By adding the Papaya Toys line of products, our customers will have a wider choice of premium products with which to pamper themselves. For more information, contact david@ calston.com or pamela@ calston.com.

AN FRANCISCO Good Vibes Wholesale officially launched its rebranding as Pleasure Works Wholesale at ANME. From vibrators to sexy gifts and kits to sensual body products and silicone dildos, Pleasure Works also offers lubricants that are body-safe and come in eco-friendly packaging certified by the Forest Stewardship Council. Backed by Good Vibes 35 years of experience in the industry, Pleasure Works aims to help retailers thrive with a full category of items designed and developed by conscientious sex educators, the company said. Wholesale Sales Manager Mark Espinosa says, We are delighted to launch the Pleasure Works wholesale line based on years of market research for retailers around the world. Our quality and variety are complimented by eco-friendly packaging that is sure to please customers and retailers alike. Pleasure Works range of silicone

ldorado Launches Online Customer Resource Center BROOMFIELD, Colo. Eldorado Trading Company has unveiled its new online Customer Resource Center that features educational and sales materials from more 40 manufacturers. The company said the archive of product info sheets and online catalogs is part of a continued effort to keep their retailers wellversed in product knowledge and ready to sell. Numerous PDFs, or 1-sheets can be downloaded and printed, used as signage, educational/sales leaflets for displays or for staff training. In addition, the Center contains downloadable promotional

Eldorado Launches Online Customer Resource Center

web banners and manufacturer provided art for use on customer websites and social media channels. As the industry becomes more mainstream, theres one thing consumers certainly wont find in the big box stores --and thats a sex-toy-knowledgeable staff, manager of emerging media and strategic partnerships, Brian Sofer said. He added, By providing this wealth of product information for our customers in one userfriendly environment learning the ins and outs of numerous products and how best to sell them becomes far more efficient and effective for our customers and their staff.

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James Keaton, Longtime Member of Lions Den Family, Dies

ames Lowell Keaton, 67, retiree of the Lions Den, passed away after battling complications from diabetes. Jim was a key executive of the Lions Den prior to his retirement in January 2011 and a great friend to the Moran family. Born in Middletown, Ohio, to Roger and Wilma Keaton, Jim is survived by his life partner Jack Ryan, his brother, John, and sister-in-law, Anita, as well as nieces and nephews and many friends. Jim started with the company in October 1976 following a tour with the U.S. Air Force and soon became the right-hand man of Lions Den founder Mike Moran. By 1980 Jim was heading up the operations department and was

By Lions Den

involved in locating and opening more than 20 Lions Den locations during his tenure. Jim also managed EP&W (Excellent Pictures & Words), the company warehouse, and moved it from Miami to its current location in Columbus. Jim was a real character, and we wanted to include some of the fondest and funniest memories that Lions Den staff have of him: On one of his many beloved trips to Vegas, Jim, Jack, and Kenny; the Three Amigos; along with Mike Mucci were walking down the strip to their hotel. Jim looked up towards his room window and said, Oh, you can see through them windows, I have been standing in front of them naked all week. Ron Corey, current member of the EP&W team who was hired and mentored by Jim, tells us Jim made the best fried chicken and loved to

collect CocaCola memorabilia. Jim also loved the cookouts that we have occasionally at the office particularly the bratwurst. Phil Bunfill, manager of the eastern Ohio store, remembers Jim as a fierce protector of the Moran family as Jim would never allow anyone to talk badly of them lest a shoe get stuck where the sun dont shine. Bob Ferrell, manager of one of the WV locations says, When Jim showed up here, someone was getting fired and when he spoke, everyone listened. Jim always made me smile. Jack Ryan spoke of a time when our beloved security tech, Woody, walked into the office and walked up

to Jim and depanted him. Per Jack, This is one of the few times I remember Jim being speechless. Kenny Crosby, Lions Dens very first employee, stated, There was never a better friend than Jim ... he always had your back. Jim was known for his love of all Lions Den employees, and he had a signature sign off as famous here as Ed Sullivans Really Big Show, Carol Burnetts tug on her ear and Gomer Pyles Golly. Jim simply stood, bent over and kissed the top of your head, every time. So, Jim, heres to you XOXO a kiss from your beloved Lions Den. We will miss you old friend.

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Jimmy Flynt Shifting to Softer Side of Sex Pipedream Introduces Exclusive Planogrammer C
Merchandising Software
INCINNATI After losing legal battles over the Hustler empire, Jimmy Flynt is moving away from porn and concentrating on health and wellness. The one-time Hustler executive and brother of founder Larry Flynt told Cincinatti.com that the adult industry has changed and his focus now is on his two Jimmy Flynt Sexy Gifts stores one downtown and one in Florence, KY. Flynt said when he entered adult in 1969 the business was fun, with lots of girls and money. But he lamented that the good days quickly turned into real business with heavy work schedules and lawyers who became partners. Today, Flynt is talking about his new sexy gifts and lingerie business model thats cleaner and more inviting. People just feel more comfortable in that environment, Flynt said. His downtown store is not far from Larry Flynts Cincinnati Hustler Hollywood store. When asked if he ever thought the conservative town would play host to two stores from one of porns top pedigrees, Flynt said, Cincinnatis changing a little, noting that obscenity charges brought against him and Larry in the 70s by Hamilton County sheriff Simon Leis backfired and helped the Hustler brand gain notoriety. He [Leis] was out for blood. He was ready for battle. But he probably did more for the brand than anybody, Flynt said. The feud between the Flynt brothers continues, according to the report. Jimmy is appealing his lost bid for a share of the Hustler company and noted that he and Larry are estranged with no communication between the two. When youve been in business with a guy for over 40 years, when you grew up together, its difficult. You get lawyers involved. You have a lot of people who would attempt to block that communication because its in their interest.... Its a very small family. When you only have one brother, its kind of odd after all these years to be separate. But well get through it, Flynt said.

HATSWORTH, Calif. Pipedream Products has unveiled its exclusive Planogrammer merchandising software, now available on PDPlanogrammer.com. The state-of-the-art application allows retailers to design customized wall displays and create visual separation within their store. The user-friendly software create customized plan-o-grams in minutes by dragging and dropping items onto a real-time, digital slatwall. Custom plan-o-gram designs can be saved, emailed, printed and used to place orders. The Pipedream Planogrammer takes our One Wall at a Time mantra to a whole new level by putting the retailer in control, Pipedream Visual Merchandiser Briana Honz said. Creating visually stunning in-store displays that attract customers and increase sales is now a few clicks away simply drag, drop, and create. You can resize the plan-ogram to fit the dimensions of your available space and choose the best products to fit your clientele.

The Planogrammer allows retailers to mix and match top-selling brands and create eye-catching wall presentations from a desktop, laptop or mobile device. The program is web browser-based and compatible on both PCs and Macs. There is no software to download or install oand all that is needed is an Iternet connection. Our planogrammer demo station was a major attraction at ANME and retailers have been raving about it ever since, Pipedream CEO Nick Orlandino said. This is just another example of how Pipedream is leading the way with cutting edge technology designed to help you merchandise and market our brands. Pipedream has produced 14 instructional videos to help users get the full potential out of the Planogrammer as well as a FAQ and written instruction page. For more information about the award winning brands by Pipedream Products, contact a local distributor or email info@ pipedreamproducts.com.

EDFORD, N.J. Nature Lovin Lubricants teamed with Adam and Eve employees for a Canadian store grand opening in Winnipeg, Manitoba. Rafael Palao, franchise operator of the new Winnipeg store, held its grand opening on July 27-29. Lou Rivers, CEO of Nature Lovin Lubricants, personally headed off to the Winnipeg location for this event to assist in training the new stores sales staff on the companys unique line of lubricants. The Winnipeg store truly has one of the best retail sales teams I have ever worked with, Rivers said. The grand opening event was extremely well planned and a huge success. It is

Nature Lovin Lubricants, adam & Eve Partner for Store Opening

safe to say Winnipeg is now home to the Cosmic Bear. The sales staff of Adam & Eve Winnipeg said they reached their target market all weekend long as almost 90 percent of the stock was sold. Mike Colavito, Adam & Eve Winnipegs sales manager said, The lubricants flew off the shelves and we already put a new order in. The teams favorites were Raspberry Cheesecake, Woo Woo, Strawberry Margarita, and Cosmic Bear. Shelley Taylor, the store manager, said, Everyone on the team liked Lou. He was a great guy, and did a great job training the staff and working with customers. We have never had this before in Canada.

ENTRAL POINT, Oregon Champagne cocktails, little black dresses and luxury intimate products are the ingredients that make up FixSations new Soiree upscale home parties. The company describes its new launch as an elegant evening among friends that includes novelties and the promotion of positive sexual attitudes in a safe environment for asking questions and sharing tips, techniques or advice. Product offerings will be complementary to the FixSation Couples Vibe, and have been selected from top brands such as Lelo, Swede, Bijoux Indiscrets, Sliquid, Skyn Couture, Rianne S. Matryoshka, Fun Factory, and more. Independent consultants explain to the party attendees what the Couples Vibe is, and what it does. Because the FixSation vibe is a new, first-of-its-kind product, it comes with a bit of a learning curve. A common misconception is that

FixSation Launches Soiree Home Parties

it is a vibrating panty. However, it is much more than that, and if people confine it to that category, they will miss 99 percent of the purpose and function of the vibe. Maximizing partner pressure and allowing for unobstructed penetration are two key components that make this vibe design both unique and effective; once women are educated by their consultant as to these benefits, the product sells itself, FixSation said. Soiree consultant compensation is based solely on commission, with additional bonuses offered for various incentive programs. After a minimum purchase of a starter kit of marketing materials, independent consultants can spend as much or as little as they wish to acquire samples to showcase at their parties. As an incentive to host a party, Soiree hostesses will be eligible to earn Boudoir Bucks which can be applied like cash towards the purchase of any item at the party, or on the FixSation website.

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Retail Biz
Hefner Girlfriend Crystal Harris Set to Open Lingerie Store S
TUDIO CITY, Calif. Playboy founder Hugh Hefners former runaway bride Crystal Harris is close to opening her own lingerie store in Studio City, Calif. The Playmate and actress Ashley Matthau are reportedly teaming up to launch Ever After a celebrity lingerie shop and party venue.

JOPEN Unveils Where to Buy PinkCherry Reports Web Portal Record Month for June C T
HINO, Calif. JOPEN has unveiled its Where to Buy Web Portal, a new section of the companys website that connects consumers with retail locations. The Where to Buy Web Portal of the JOPEN website gives people shopping for JOPEN products a trusted resource so they can find authorized JOPEN retailers, said Susan Colvin, president and CEO of JOPEN. Retailers that carry JOPEN products can take advantage by listing their location with us. Consumer traffic is driven to the JOPEN Where to Buy Web Portal through different channels, including organic and paid search, and various online promotions. Robin Stewart, Brand Manager for JOPEN, says, Weve made it easy to register. Just click on the Where to Buy link at the bottom of the JOPEN home page. Youll then see the link to add your store to our database. If you need assistance, contact me at Robin@JOPEN.com , I can answer questions and help import your information. The JOPEN website does not sell products directly. Only authorized distributors and retailers are able to offer the high-end brand. Consumer traffic on the website is significant, the company says, and continues to grow because of SEO campaigns such as the Intensity Insider Program. When the public visits our site they often want to buy products. We get calls and emails all the time from people who want to make a purchase, said Jackie White, vice president of sales for JOPEN. The JOPEN Where to Buy Web Portal gives them a quick, easy option if they want to shop. JOPEN will launch additional B2C marketing programs to create further consumer traffic in the future. As a manufacturer that doesnt sell direct, its often tricky to implement promotions that reach the consumer, said Al Bloom, director of marketing for JOPEN. The JOPEN Where to Buy Web Portal helps us create more streamlined marketing campaigns, gives the sale to our authorized retailers, and makes the consumer happy. Everybody wins! The JOPEN Where to Buy Web Portal is active for U.S. and Canadian retail locations. It will be ready in time for the eroFame Show in October for international stores. Retailers wishing to register their location on the JOPEN Where to Buy Web Portal can visit JOPEN.com and click on Where to Buy at the bottom of the page. For further assistance, email Robin@ JOPEN.com. ORONTO PinkCherry reports that June was a record month and July saw a 30 percent increase in sales thanks in part to Fifty Shades of Grey. The company said there has been significant increase in both the Canadian and U.S. retail sites as well as the wholesale market. The spike in certain products featured in the books being searched and bought points clearly to Fifty Shades of Grey as the reason for the growth, the company said. The products that have specifically seen an increase, both in terms of searches on the website, as well as actual purchases, include nipple clamps, Ben Wa balls, and bondage items such as handcuffs, blindfolds and floggers. PinkCherry has ramped up its

Hefner tweeted the news on Friday night. Harris has been working on opening the store that will reportedly be located in the San Fernando Valley only a short distance from the Playboy mansion in swanky Holmby Hills. Since patching things up with Hefner and moving back into the mansion, Harris has also landed a DJ gig in Melbourne, Australia.

purchasing from certain manufacturers that sell these products, with some of the increases being as much as 400 percent, the company said. PinkCherry is not only selling the book on its site, but also has a section devoted to toys featured in the book. Fifty Shades of Grey has brought the world of sex toys to those who previously were unsure or unaware, it has awakened a whole new world for some people, said Daniel Freedman, CEO of PinkCherry. The interest is wide spread; our sales team is assisting retailers with setting up Fifty Shades of Grey displays and home party customers are hosting Fifty Shades of Grey theme parties. The impact is huge. For more information, email Daniel Freedman at daniel@pinkcherry.com.

Intimate Organics Visits arent We Naughty O

NTARIO Intimate Organics attended the Arent We Naughty Staff Day and presented the benefits of its product line to more than 72 of the retail chains employees. Rebecca Powley, Intimate Organics director of new business development, offered demonstration on the products offered. According to Intimate Organics, The staff was interested and attentive about the different lubricants, enhancers, and massage oils available. One of the big new favorites that everyone was excited for was their newly expanded line of massage oils recently released. The new oils, appropriately titled Chai, Awake, and Bloom, give consumers more options from their favorite company.

Intimate Organics also discussed its preferred, all-natural ingredients like plantderived glycerine, capsicum, clove oil and saccharine. Being safe, healthy and green while enjoying your sexual lives is what Intimate Organics strives for, the company said. They use USDA Certified Organic Extracts, never test on animals, and are 100 percent vegan so everyone can enjoy high quality and value with their favorite brand. They left the staff at Arent We Naughty with free gifts of aromatherapy spa gels that made everyone excited and ready to indulge. For more information about Intimate Organics, visit IntimateOrganics.com, or call (888) 940-6887.

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Pop Culture
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HBOs True Blood Features Coquette Rocker Chic
padded cups, a center AMBRIDGE, back hook and eye Ont. The closure and elasticized HBO series waist. It features studTrue Blood featured a Coquette piece in the ded trim detailing on episode Lets Boot and the cups and bone covRally from Season 5. ers, removable straps Rutina Wesley who and garters, and comes portrays Tara Thornton in small, medium and in the show, wore the large. Coquette bustier style For more ways to #1077. Her character stylize this piece view has made a dramatic the Coquette 2012 look change in fashion since book online. being reintroduced as Coquettes collection a young vampire. In a covers a wide range of complete style reversal styles that includes the Wesleys character Rocker Chic, Electric went from plain jane to The Rocker Chic style #1077 is the latest Blue and Emerald sexy vixen. Green lines. Coquette piece to appear onscreen. From the Rocker Also comprised lingerie that have become Chic line, the purple and within this collection is a full black bustier was paired with more in-demand over the last bridal lingerie line, accessoyear. To know that Hollywood ries and stockings. simple black pants. recognizes that and their I was overly thrilled to The Rocker Chic #1077 [True Blood] on-set stylist find out that the hit show bustier, along with other chose one of our designs, is was using another Coquette Coquette lingerie, can be just amazing! piece, designer Jacqueline purchased from a number of The fishnet over lycra Macleod said. This piece was the Coquette retailers both in bustier has boned underwire Canada and the U.S. inspired by fishnet trends in

Gabriels Inferno Primed as Next Fifty Shades of Grey

and posted as Twilght inspired fiction on sites such as FanFiction.net. Omnific Publishing, an independent publisher specializing in romantic fare, retitled the novel Gabriels Inferno and made it available as an eBook in April of last year. Very little is known about the books author, other than he is Canadian and has published non-fiction works in the past. Gabriels Inferno and its sequel, Gabriels Rapture, follow the romantic and sexual relationship between Professor Gabriel Emerson, a handsome and hedonistic Dante scholar and his sweet and innocent graduate student.

EW YORK Berkley Books, an imprint of publishing giant Penguin Group, has acquired the erotic novels Gabriels Inferno and Gabriels Rapture from fan-fiction author Sylvain Reynard and indie publisher Omnific Publishing for a substantial seven-figures. According to THR.com, Berkley is now handling all publishing for the novels, including eBook and the forthcoming paperback run, for which it will print 500,000 copies. Like E.L. James recordbreaking Fifty Shades of Grey, Gabriels Inferno previously titled University of Edward Masen was initially written

AN FRANCISCO - Pre-marital sex is taking on new meaning as brides-to-be are turning to boudoir photos to help keep their mates eyeballs off of Internet porn. According to a report in The Daily, boudoir photographers are seeing a burgeoning business as brides are giving pre-honeymoon photo books with their nudes as wedding gifts to new husbands. Lynn Michelles boudoir photography work, Dallas, Texas-based pho- shown above, is growing in demand. tographer Lynn Michelle, photographer John Copeland, who has whose Eye Candy website provides some been shooting boudoir photos as a sideline, cheesecake client shots, said women are cautions would-be lensmen who are lookcreating the books because theyre afraid their fiancs are looking at online porn ing to make a fast buck that although the instead of them. business is growing, it requires a lot more Michelle books between 60-80 shoots a than just having a camera and some willing year that starts at $1,000 with some props. clients. Besides blushing brides, her clients Copeland has shot for nearly every major include MILFs getting back in the game, adult magazine and production company military wives, and middle-aged women over his 30-year career including Penthouse showing off their new gym-trained bodies and Playboy magazines. He told XBIZ that and tummy tucks. a photographer must have a great makeMichelles client list also included up person and hair stylist or the scene is preachers wives who bring in blindfolds set for disaster. and thinking theyre the dirtiest things There are a lot of hustlers out there. ever. I had one women order two albums Its not that simple for a porn photographer - one for her husband and one for her to make a living doing boudoir unless they boyfriend. really know what theyre doing, But LasVegasStudios.com professional Copeland said.

Boudoir Photos Helping Brides TROJaN Vibrations Pleasure Carts Hit NYC Compete With Internet Porn

EW YORK Last month, speciallydesigned TROJAN Vibrations Pleasure Carts, which were modeled after New York Citys famous hot dog carts, attempted to give away 10,000 TROJAN vibrators throughout New York City, despite being shut down by the mayor. The day TROJAN started its giveaway of free TROJAN Tri-Phoria and TROJAN Pulse vibrators at various locations throughout the city, it got shut down by city hall. The promotion attracted hundreds of men and women, however, according to reports, Mayor Bloomberg put a halt to the giveaway citing permits problems. The following day, a TROJAN official told the New York Post that the company had obtained the mandated $3,100 permit that all commercial enterprises that

want to use the citys streets require. Were back up and running! The giveaway will climax tonight at 5 p.m., a company announcement announced on Facebook. With official NYC permits in hand, the TROJAN Vibrations Pleasure Carts are reloaded and will be serving up pleasure tonight from 5-7 p.m. in the Meatpacking District on the corner of 14th Street and 9th Avenue. According to the company, in an effort to get the activation back up as quickly as possible, and honor TROJANs commitment to bring pleasure to the people, the operation had to be consolidated to a key location in Manhattan, where multiple TROJAN Vibrations Pleasure Carts gathered, stocked with thousands of the brands pleasure products.

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Summer Success
By ariana Rodriguez
level, Braverman said. Pipedream Products showcased its response to the Fifty Shades phenomenon with a limited edition Fetish Fantasy collection, which according to CEO Nick Orlandino sold out within the first hours of ANME. The shows been an overwhelming success, Orlandino said. ANME sold out, Pipedream sold out of product we continue to be No. 1 in the industry. We enjoy hearing feedback from our customers and ANME provides the perfect platform for that. CalExotics, which shared its expansive display area with sister company JOPEN, unveiled a slate of new products featuring modern colors and popular materials, as well as new tools for sales and merchandising. During the show, CalExotics received two awards: the Bachelorette Award from Bachelorette.com recognized the best-selling Girls Night Playful Party Straws, and Vibrators. com honored the Butterfly Kiss with the Lifetime Achievement Award. Tom Nardone, president of PriveCo. presented Susan Colvin, president and CEO of California Exotic Novelties, with a trophy for each award at the companys trade show booth. It was such a thrill when Tom came by with our awards, Colvin said. They are both beautiful glass designs and we already have them displayed in our trophy case. Thank you, Tom, for these honors, and for being a valued supporter of our products. JOPEN unveiled its new Ego collection for men. Developing a collection for the gentlemen is a natural progression as JOPEN grows. Ego by JOPEN is sleek and elegant like Vanity, and its also powered by the amazing PowerBullet, said Susan Colvin, who also is president and CEO of JOPEN. The new additions to Vanity, Vr15, Vr16 and Vr17, are similar in design to the Vr7. They feature dual motors and a rotation shaft that can be adjusted with a simple twist. The new Vanity items are a direct result of

aNME Founders Host Sold-out Summer Show

Pipedream CEO Nick Orlandino accepts accolade from Bachelorette.com on the ANME show floor.

he summer edition of the ANME Founders Show took place at the Burbank Marriott hotel in July, giving manufacturers and retailers of pleasure products plenty of opportunities for networking, deals and socializing. People ask what the difference between the two ANME shows is and the reality is that they are both equally as important, Doc Johnson COO Chad Braverman said. Especially in the summer, it seems like it is back to what it was once [in terms of the economy.] ANME is the premiere show theres really no argument. In promotion of the newly released James Deen line of branded products, Doc Johnsons booth also hosted an appearance of the star himself, who attended strictly to endorse the collection on a B2B

CalExotics President and CEO Susan Colvin

consumer demand for the Vr7 style, said Jackie White, vice president of sales for JOPEN. We created three different varieties to suit different preferences, and with the addition of the new Ego Collection, JOPEN really does have something for everyone! Nasstoys benefited from a company profile featured in the annual Novelty Issue of XBIZ Premiere, company owner Elliott Schwartz said. This has been the best, busiest show for Nasstoys, Schwartz said. Weve already picked up seven or eight new customers, and they came to us. I believe that the XBIZ company profile about Nasstoys drew customers and Id like to thank XBIZ and Kim Airs for writing such a beautiful article. Topco Sales exhibited as a rejuvenated company following its acquisition by World Sexy Manufacturing Investment. Topco is really excited to see how the industry responds to our new lines, Topco Sales Erica Heathman said. With the introduction of Fun Zone, AV, Skinsation, Doki Doki and Ultra Zone, I believe we have something for everyone. Eldorados the 2 Brians, Brian Howlett, product marketing specialist and Brian Sofer, manager, emerging media & strategic partnerships, made their rounds across the show floor to meet with vendors and film short product information videos to share with retailers, as well as with the general public on YouTube. ANME is a really good opportunity for Eldorado to showcase our vendors, Sofer said. We look forward to it every year, and the vendors really appreciate it too they see the benefit. Debuting a rebranded booth, Pleasure Works emerged as a reinvented Good Vibes Wholesale. Staying true to its commitment to the conscientious consumer, Wholesale Sales Manager Mark Espinosa says the line is based on years of market research, and highlights the lines simplistic
PLEASE SEE AnME, PAGE 102

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URBANK, Calif. The winners of the sixth annual StorErotica Awards were announced on day two of ANME during a special dinner event. StorErotica is a trade publication for the owners and operators of adult retail stores and lingerie boutiques. Rock star/adult performer Phil Varone, who earlier this year released an exclusive line of novelties through CalExotics, hosted the evening which included two new inductions into the StorErotica Hall of Fame. Pipedream Products CEO Nick Orlandino was inducted as a vendor, while Sara Lee Goff of the Saras Secret and Condoms to Go stores was enshrined as a retailer.

StorErotica Winners announced

The 2012 winners are:

NOVELTY MANUFACTURER OF THE YEAR Pipedream Products DISTRIBUTOR OF THE YEAR Eldorado HOT PRODUCT OF THE YEAR Intensity by Jopen FETISH COMPANY OF THE YEAR Sportsheets BOUTIQUE BRAND OF THE YEAR Tantus LUBE COMPANY OF THE YEAR Wet MARKETING CAMPAIGN OF THE YEAR Doc Johnsons School of Doc SEXUAL ENHANCEMENT COMPANY OF THE YEAR The Screaming O RETAILER OF THE YEAR/CHAIN Hustler Hollywood RETAILER OF THE YEAR/INDEPENDENT Pleasure Chest in New York City/L.A./Chicago SPECIAL FOCUS AWARD: EUROPEAN COMPANIES Fun Factory STOREROTICA HALL OF FAME: RETAILER Sara Lee Goff (Saras Secret/Condoms To Go) STOREROTICA HALL OF FAME: VENDOR Nick Orlandino (Pipedream Products)

XGEN Ad 1

StorErotica Award winners responded to the accolades with pride. We are truly grateful for this special recognition, and would like to thank StorErotica, all of our loyal customers, and our enthusiastic fans who collectively nominated us for this award, Doc Johnson COO Chad Braverman said. Our collective team works very hard to ensure a high standard of innovation and meaningful content in our marketing campaigns, and I speak for all of us when I say that we are honored to receive the award for Best Marketing Campaign of
PLEASE SEE StorErotIcA, PAGE 102

Fun Factory USa won a Special Focus award from StorErotica.

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New Releases
D
ALLAS All-natural lubricant and lotion manufacturer Sliquid, has released new .17 oz/5 ml size pillows of Sliquid Satin, Sliquid Naturals Swirl Strawberry Pomegranate and the revamped line of Sliquid Organics massage oil, which are now available to order in bulk. Sliquid Satin, a water-based intimate moisturizer that doubles as a lubricant thats designed for a womans daily use, can now provide women onthe-go relief to dryness. Now available in pillow packaging for bulk orders, Slquid says retailers can introduce Sliquid Satin to new users with affordable, no-risk samples sizes. The Sliquid Naturals family now includes a pillow size option of Sliquid Naturals Swirl Strawberry Pomegranate. The .17 oz/ 5 ml size flavored lube is made with an all-natural, sugar-free and water-based formula. Travel-friendly Sliquid Organics massage oils also have been

Sliquid Launches Lube, Magic Silk Massage Oil Pillows adds Lace
introduced as travel-friendly pillows. The revamped Sliquid Organics Massage Oils range includes Serenity, a Tahitian Vanilla Oil based massage formula, as well as, Escape is a fragrance-free variety. The collection is rounded out by Tranquility (a stress reducer blend of tropical ingredients including Coconut, Lime and Verbena), and Rejuvenation (a Mandarin and Basil mix aiding in the restoration of vitality). Retailers can never go wrong with convenient pillow size variations of top-selling Sliquid brands, said Dean Elliott, owner of Sliquid. Whether youre aiming to hook new customers with free samples or looking for the perfect upsell, Sliquids latest additions showcase our most popular lines in irresistibly convenient packaging. For more information or to place an order for Sliquid Naturals Satin call (800) SLIQUID or email sales@ sliquid.com. AUPPAUGE, N.Y. Magic Silk has added lace collections to the Exposed line. Luv Lace is a delicate line of lingerie made from soft and stretchy nylon spandex. The range includes floral pattern lace combined with underwire, boning, metal garter clips, adjustable straps and a padded bra. Five styles are available in either red or black: Gartered Chemise, Bustier, Cupless and Crochless Teddy, Short Wrap and Bra and Garter Skirt. All styles come complete with contrasting satin bows and matching G-strings. The Champage Lace line is characterized by nude stretch satin with black, stretch lace overlay, paired with black point desprit and

Styles to Exposed Line H

black satin bows. The six available styles include Corset, Baby Doll, Bra/Waist Cincher/Panty Set, Bow/ Garter/G-string Set, Chemise and Short Wrap, which all come with matching G-string. Luv Lace and Champagne Lace debuted in March at the International Lingerie Show in Las Vegas. Both collections are packaged in Magic Silks Exposed corset box and ready for Aug. 15 delivery. For more information, visit MagicSilk.com.

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Pipedream Unveils New Sex Stimulant

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HATSWORTH, Calif. Pipedream Products has introduced 5-hour Power his and hers sexual stimulant. The company said the fast-acting product increases desires and sensations, enhances sensitivity, and helps couples achieve more frequent, and more powerful orgasms. A special formula allows the supplement to work quickly by increasing blood flow as well as the bodys naturally produced lubrication. Available in 2 oz. shots, the drink comes in three sugar-free flavors including Sinful Strawberry (for her), Citrus Blast (for him), and Chocolate Rush for both. Featuring minimal packaging detail in eye-catching colors, shoppers will gravitate to this impulse item for its upfront promise of energy, performance and stamina, as well as its affordable price, Pipedream visual merchandiser Briana Honz said. She added, Available in attractive countertop displays and his and hers combo packs, shoppers have options and with Pipedream Products branding, theyll know its a product that they can trust. Packaging includes 12-piece countertop displays, as well as his and hers combo packs of Sinful Strawberry and Citrus Blast. For more information on the new supplement email info@pipedreamproducts. com.

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B Swish to Use USB Chargers in Products

will utilize a USB charger which can easily be plugged straight into a computer or an adapter such as those that come with most mobile phones now days. B Swish will be phasing this environmental choice in over the next several months. The first two massagers that will roll out with the USB chargers are the Bcurious and the Bbold, both from their Premium Line. Packaging is starting to reflect this positive change. As usual we are listening to our customers, and people now days want to do their bit for the environment, and if it is as simple as using your phone or iPod adapter to charge other products, who are we not to facilitate this, Jae said. We are doing our bit for the environment and going greener.

OS ANGELES B Swish has decided to reduce its carbon footprint by incorporating USB chargers in its rechargeable products. The company has decided to only use USB chargers for their rechargeable massagers. Head educator at B Swish, Jae feels this is the only way to move forward in the current climate. With Global Warming being a concern for many of our customers it makes sense to move in this positive direction, by utilizing a USB charger that can easily be used in adapters that the majority of people already own we can eliminate duplication of hard plastic production, thus resulting in a smaller carbon footprint for B Swish, he said. Moving forward our rechargeable massagers

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B Swish Unveils New Premium Line Packaging L

OS ANGELES B Swish has unveiled the revamped packaging of its Premium Line of rechargeable massagers. The new black box packaging displays the product on the front of the box with a spot UV finish that stands out on retail shelves. The boxes are also designed to be used as self-displays. According to the company, the packaging upgrade was inspired by customer feedback and timing. B Swish has been producing toys since 2007 and felt it was time to update our packaging in response to customer feedback, Jae of B Swish, told XBIZ. We listened and have now taken on comments that the old packaging did not display the toys predominately enough. This new design makes it clear to the consumer exactly what is in the box and how the toy will look. There will be no surprises for the end consumer. The updated packaging also coincides with the division of B Swish products into three distinct lines. We started with the revamp of the Premium Line packaging first as we feel these four toys designed to perfection deserve a new look which more faithfully displays our brand as the affordable luxury it really is, Jae said. These are our top

New Releases

of the line massagers and it is time that their packaging reflects their luxurious feel and quality. B Swishs Premium Line toys include Bcurious, Bsoft, Bnaughty Unleashed and the soon-to-be-released Bbold. The Premium Line features four toys designed to perfection, Jae said. The Bnaughty unleashed being the most popular. This remote controlled bullet, which infuses originality with creativity and delivers a focused vibration to pin point that perfect spot, is the ultimate toy to use alone or relinquish control to that special playmate. The Bcurious, Bsoft and

Bnaughty Unleashed are all available now with a MRSP range between $69.97-80.75, with the Bbold joining them shortly. The Premium Line of vibes all utilize a USB charger and are waterproof. B Swish has always carried rechargeable toys, and we plan on continuing to release rechargeable toys in the future, Jae said. Once again, this is the result of listening to what our customers want. People are becoming more and more environmentally friendly and conscious of their carbon footprint. By omitting batteries from the

majority of the products in the Premium Line we are not only helping the environment but we are also making the use of our massagers more convenient for the consumer. If a toy loses its charge the user can now simply recharge it from the comfort of their home by either plugging it into a USB wall adapter (such as those that come with iPods, iPhones or Blackberries) or the side of their computer. No need to run out or keep spare batteries hanging around any longer! For more information, visit BSwish.com.

Entrenue Releases Luz de la Riva Sexcessory Collection

is water-based and glycerin-free to keep you gliding for days, while Hint of Cool is water- and glycerin-based with a small amount of menthyl lactate for a subtle cooling sensation during penetration. Zoe Lotions and Stella Oils are made with almond, jojoba, coconut and sesame oils, shea butter, and natural fragrances blended with exotic scents to make you feel as though youve drifted into some sort of erotic dream. Zoe Lotions come in 4-ounce bottles and Stella Oils come in 3.58-ounce bottles. Both are available in Marrakesh, Wild Orchid and Sweet Cherie scents. Camille Luxury Blindfolds are made of sinfully seductive 100 percent silk sashes sprinkled with Swarovski crystals for the perfect mesh of fetish and fashion. Measuring 73 inches long and 3 inches wide, these sashes keep the light out and the senses body cosmetics has fashion and sexy high. Available in Black, Red, White, wrapped up into one package, featur- Pink and Fuchsia. Style 1 features solid encrusted ing massage oils, lubricants, masSwarovski crystals along the center sage lotions and nipple gels bottled of the band with a black tassel at and boxed in adorable, feminine each end. Wear them as cuffs, a packaging. blindfold, belt, headband or even Lulu Edible Massage Oils are a choker. Each hand-sewn cuff made of pure sweet almond oils measures 72 inches long and 2.25 and mixed with organic flavors and inches wide and is available in Black, simple ingredients for a healthy, White, Red, Pink and Fuchsia. natural body moisturizer. Available Style 2 features a Swarovski in Forbidden Fruit, Cacao Picante crystal mesh overlay sewn directly and Dulce de Leche. Olivia Nipple Gels are designed onto the cuffs with knotted ends so to moisturize and make nipples taste they also can be used as blindfolds. Each hand-sewn cuff measures 72 as sensual as they look. Olivia also inches long and 2.25 inches wide looks great when used as lip gloss! and is available in Black/Black or Each flavor is water-based, oil free Fuchsia/Black. and made with organic ingredients. For more information about Available in Anise and Forbidden Entrenue, call (800) 368-7268, Fruit. email info@entrenue.com or visit Simone Lubricants are availEntrenue.com. able in two varieties: Extra-Thick

HOENIX Entrenue has released Luz de la Riva semiprecious intimate shapes, organic body cosmetics, and silk sash ties to the boutique sector. The company said these products match sex with sophistication for a unique sensory experience. These collections of sensual accessories are designed by two of the most passionate women weve ever met, said Lisa Mazurek, Entrenue brand and marketing director. Luz de la Riva and her daughter, Savannah, have a true sense of style and have put together an array of lotions and potions, Swarovski crystaladorned silk ties and masks, and precious stone insertables made for a customer with refined taste, smell, touch and passion. Most notable from Luz de la Riva is the Peso Collection of romantic sensual accessories made of rare stones and earthen material and hand carved and crafted in Argentina. According to the company, The Parda is a natural stone Dil made from Timber Fossil or Volcanic Ash, materials found outdoors in the vast Patagonian territories. Heavy in weight, the Pardas girth feels amazing inside with a smooth upward curve and rounded end for firm G-spot contact. Measure 7.5 inches long. The Maleva & Milonga Kegal Balls are semi-precious stone Ben Wa balls connected with a stunning silver chain and a delicate flower blossom at the end. Made with Agatha from Patagonia and known for their medicinal energetic, healing and stimulating properties, these kegel balls are usual blue, gray or red and feature an impressively hard surface. Measures 1.4 inches in diameter.

Light bondage from Luz de la Riva.

The Cautiva Kegel Balls are made of Patagonia Jasper, considered an energetic gem. Each reddishbrown semi-precious stone is hand carved and finished with a beautiful silver ring. Measures 2 inches in diameter. The Bacan Penis Ring is a distinguished and luxurious adornment hammered by hand of pure solid silver featuring a half arc shape decorated with figures inspired by Buenos Aires. Measures 1.75 inches in diameter with a 17-inch rubber cord. The Gringo Penis Ring is a sophisticated dual-use ring that can be worn around the penis alone or penis and testicles together, and is made of several varieties of onyx, green onyx and aragonite. Measures 1.5 inches in diameter with a 25-inch rubber cord. Luz de la Rivas line of natural

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Fantasy Lingerie New Pink Box Styles Now Shipping

Pipedream Releases New 2012 Catalogs

HATSWORTH, Calif. Pipedream Products is now shipping several new catalogs, which were unveiled at the July 2012 ANME Founders Show, and has expanded the downloads page of its wholesale website, PipedreamProducts.com, to include the new catalogs and electronic marketing materials. Pipedream is keen on setting the stage for our retailers success, said Steve Sav, Pipedream vice president of sales. Our newest releases, which stole the show at ANME, are now presented in downloadable catalogs along with sales tools like web and print resolution images, product descriptions and more. We, of course, have the traditional printed catalogs available for any customers who prefer that format. The catalogs currently available in print format include: Basix Rubber Worx, Bachelorette Party Favors, Fetish Fantasy 2012 Supplement, Fetish Fantasy Lingerie, Fetish Fantasy Limited Edition, Icicles, Jelly Gems, NEON and Pump Worx. Additionally, customers have the option to download PDF copies of all of Pipedreams catalogs dating back to 2008, along with product images, thumbnails, descriptions and price lists. PipedreamProducts.com serves as a resource, offering the latest, most complete product information and tools in one

OS ANGELES Fantasy Lingerie is currently shipping new Pink Box styles from its summer release. Pink Box premiered at the NYC Fashion Show. The new Pink Box styles have been a great success on and off the

runway, the company said. The company said Fantasy Lingerie introduced styles inspired by its best sellers and the exotic dancewear market. The styles feature cutout neon dresses, lace and naughty fishnet gowns and others.

easy-to-navigate place, for distributors, brickand-mortar retailers and online shops. Pipedream is committed to offering the marketing materials and support our distributors and retailers need to promote our family of award-winning brands, says Sav. Contact your Pipedream sales rep to make sure you get enough print catalogs before they are gone! Among the newest supplement catalogs to be added is the 2012 Fetish Fantasy Lingerie catalog, which includes 14 new styles of womens bedroom costumes, as well as, the introduction of mens styles, which are also available in plus-size. Additionally, Pipedream has made available the newest Pump Worx, NEON and Jelly Gems catalogs, which feature products that received a stellar response at the recent summer edition of the ANME Show, the company says. For more information about the award winning brands by Pipedream Products, contact a local distributor or email info@pipedreamproducts.com.

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EATTLE Kheper Games is now shipping their new Sexplosion Bath Bombs. Sexplosive was the reaction of our clients during the last ANME show, said Roxana Forenza of Kheper Games. Our new Sexplosion Bath Bombs were released during the ANME Show and we are really happy with the success. Bath Bombs are part of Kheper Gamess new sensual and sexual bath collection. The Sexplosion Bath Bombs are available in two scents, Sensual and Citrus, and they dissolve to release three waterproof sexually suggestive cards. Kheper Games, Inc also Sexplosion! includes bath salts and a card game for introduced new redesigns fun in the tub. of their Bath Salts. Pascrystal bath salt and five different sion, Foreplay and Sensuality are waterproof cards. the names and they each come with Kheper Games, Inc.s bath collecdifferent scents and suggestive cards or games for either the bathtub or hot tion is now ready for shipping. For tub. more information, email info@kheperEach packet of Bath Salts contains games.com.

Kheper Games Is Shipping Sexplosion Bath Bombs

Love In Motion Novelties Launches New Product

OS ANGELES Love In Motion Novelties has created the sexometer. The sexometers are available in three different versions. The company said the Peter Reader Sexometer is a new product designed for use around ones waist. This sexometer counts your lovers motions, how long he or she takes/lasts, and even tracks calories burned, the company said.

The Heady Betty Sexometer is a new product designed for use around a lovers head. The Handy Mandy Sexometer is a great new product designed for use around ones wrist. For more information, including video of this new product visit LuvInMotion.com. To contact Love In Motion Novelties email sales@luvinmotion.com or by phone at (516) 323-6203.

PHS International Debuts New Biothane Material

HOENIX PHS International has unveiled a new material in the BDSM accessory sector: biothane, an odorless vegan rubber reinforced at its core to be more durable and easier to care for than leather products, the company said. The new material is available in the companys M2M, Heart2Heart and Fresh! collections of restraints, collars, c-rings and couples fantasy gear. The company said Biothane is an ideal leather alternative for those looking for BDSM-style products that are quick to clean, easy to maintain, and wont stretch, crack or fade. Unlike most other rubber items, biothane doesnt get sticky and is completely free of the telltale odor that traditional rubber emits. When we were introduced to biothane we knew itd be a PHS must-have, PHS International CEO Chuck Harnish said. Leather is a reliable material but requires maintenance, which many customers just dont have time for. Biothane keeps clean with simple soap and water and will stay true to size and fit no matter how much wear and tear it goes through. Its truly an innovation for the BDSM community and were excited to bring it

to the adult retail industry. Biothane is now available in the M2M line of accessories for gay men and Heart to Heart (H2H) couplesfriendly collection, both in Smoldering Black. A vivid color combination of bright purple and hot pink designed for the vegan-friendly Fresh! line will debut at the upcoming International Lingerie Show in Las Vegas. All three biothane collections feature designs including: wrist and ankle cuffs, silicone ball gags, Velcro c-rings and both 3-snap and 5-snap c-rings. For ordering information, email chuck@phsintl.com. PHS International is a sex toy and intimate accessory manufacturer that offers retailers branded lines of product designed for distinct customer demographics: The M2M line of male-focused clamps, cuffs and accessories; the Gaysentials collection of pride apparel and accessories; the H2H couples-friendly set of beginner bondage and other playful sexcessories; and the Fresh! collection of bright and colorful mini vibes and entry-level fetish toys with made from vegan material. For more information about PHS International, visit PHSWholesale. com.

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Seven til Midnight to Debut Holiday 2013 Collection
OS ANGELES Seven til Midnight has announced the launch of its 2013 Holiday Collection. According to the company, the line took inspiration from Good Girl Art for its newest offerings with a pin-up theme. Seventil Midnights catalog doubles as a calendar and is offered in a glossy spiral bound format. Shown in a 16-month calendar featuring original hand sketch pin-up personalities and provocative quotes, the collection takes you through a year in the life of the good, the glitz and the glam, the company says. For the 2013 holiday season, Seven til Midnights collection features bustiers, chemises, teddies, baby dolls, bra sets, and panties with sequins, satin, reds and bright pink colors, paisley floral lace and Lurex trim. The highlight of the collection includes Simply Stunning, featuring shiny stretch satin in red and green with delicate gallon lace and rhinestone pendant, the company says. Extravaganza and Beyond Innocent feature shiny mini sequin in classic black and cheery hot pink. Fiery red paisley net grouping Behind Closed Doors and bright pink neon Scandalous heats up the holiday season in style. Seven til Midnight also caters to the plus-size market with its Baby

Wet Introduces wOw arousal Gel

ALENCIA, Calif. Trigg Laboratories has announced the release of Wet wOw, a clitoral arousal gel that joins the brands range of lubes and intimacy products. Wet wOw Clitoral Arousal Gel features two vasodilators which open blood vessels, helping blood to the surface of the skin to enhance sensitivity. A hint of peppermint adds to the experience by creating a tingling sensation. Women can choose their level of intensity with regular or maximum strength varieties. According to the company, Wet wOw Gentle O will provide just the right kick, and Wet wOw Max O will take things up a notch with the same ingredients coupled with a more intense level of stimulation and longer lasting maximum-strength formula. Both are available in a thick water-based gel. Wet wOw, paired with intimate

touching, may result in screaming OMG WOW so loudly youll wake the neighbors, said Jennifer Martsolf, vice president of marketing at Trigg Laboratories. For accuracy, we may eventually need to change the name of the product to OMFG wOw! Wet wOw began shipping in Aug. to adult specialty distributors and retailers. It will be online and in stores by Aug. 14. Wet wOw will be packaged in .5 fluid ounce tubes which yield approximately 75 applications. Each box will also include a free sample of Wet Synergy, Wets waterbased+silicone hybrid personal lubricant. All Wet wOw personal lubricants are paraben- and hormone-free.

Got Curves! Collection. The Holiday Collection is priced starting at $12 for a panty pack with most items under $37 retail value. Shipping will begin July 15. Seven til Midnight is distributed by XGEN Products.

USTIN Fleshlight has announced the release of the Vstroker-enabled Fleshlight devices, giving users the opportunity to connect + interact with their favorite Fleshlight Girls. Vstroker is an advanced virtual sex system. Attached to a Fleshlight, the VStroker monitors the speed of the users strokes. Every penetration of the Fleshlight is wirelessly transmitted via a PC computer and simulated within the Vstroker enabled content. With the fully interactive Vstroker technology, she can feel you penetrate your Fleshlight by the digital attachment sending a wireless signal that transfers every pump and thrust into her binary world, the company said. And the very best part? Vstroker gives you the power to download your favorite Fleshlight Girls so youll be shifting into a high-speed climax in

Fleshlight Releases Vstroker

Classic Erotica Debuts New Collection

HATSWORTH, Calif. Classic Erotica debuted its new collection, Hearts Desire, at the summer edition of the ANME Founders Show. Classic Erotica also unveiled new products for the Crazy Girl and Max 4 Men lines. According to the company, Hearts Desire offers a fresh new twist on romantic couples products and was a huge hit with show goers, receiving several compliments on the lines boutique style packaging and seductive fragrances. According to Loren Levy, VP Classic Erotica, Last year was an incredible year for Classic Erotica and were so thrilled with the success of all of our product lines. Riding on that success, we wanted to roll out several new, exciting products for our customers, Classic Erotica Vice President Loren Levy said. As always, we value the feedback of our customers and strive to give them the best products to drive business. Based on the overwhelming reception Hearts Desire received at ANME, I think were in for another successful year! The new Hearts Desire collection includes the Warming Body Massager, which is heart-shaped, as well as Sugar N Spice Romance Dice a fun and sensual dice game for lovers that comes with three dice. One die determines a sweet spot on the body to stimulate, the second die reveals a sexy task to perform, and the third die reveals the location to indulge in a sweet and spicy encounter, the company said. Gel Together Massage Gel with Pheromones is available in three fragrances and features a gel-to-liquid formula made with ingredients to soothe, hydrate and moisturize. It also is infused with pheromones. Play Together Lickable Foreplay Massage Game is a lickable massage oil and dice game all in one. The game includes cotton-candy flavored massage oil along with mini dice.

no time. Vstroker-enabled content includes videos, games, interactive worlds, cams and more. The Fleshlight Vstroker works when the Fleshlight end cap is replaced with the Vstroker cap, which is paired with a VSsroker receiver to plug into a USB port. The Fleshlight Vstroker comes with a limited seven-day free access to Vstroker members area where Vstroker enabled videos may be downloaded.

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EW YORK Among its lineup of new product releases presented at the sold-out ANME Show, Nasstoys showcased its latest development in remote control-operated toys. The new Power Mini Slim Bullet and MachO Pulsating Remote Control cock ring feature a remote controller that can be worn as a ring. The Power Ring Remote Mini Slim Bullet delivers 10 functions of powerful vibration via a smooth, velvety slim bullet that is operated by a wireless remote ring controller. Available in black or purple, the Power Ring Mini Slim bullet is waterproof for refreshing play-time in the bath or shower. The new Power Ring controller increases intimacy between partners by freeing up their hands for increased interaction, Nasstoys Sales & Marketing Director Kathryn Hartman said. These versatile toys also can be used to tease a lover from afar - the opportunities are endless. Nasstoys also brings its latest innovation into the male toys category, boosting the MachO brand with the addition of the MachO Pulsating Remote Control Ring. Available in black and blue, the 10-function ring keeps men harder

Nasstoys Unveils New Remote ControlOperated Toys

longer and features clit-pleasing nubs. The super-stretchy design also is waterproof for ultimate comfort. Nasstoys July release also include the Power Anal-Vaginal Bullet, a 10-function waterproof bullet is phthalate-free, body-safe and features a design thats pleasurable for anal or vaginal play. Rounding out Nasstoys remote-control product release for July is the VibrO Panty a bikini-style vibrating panty thats made from cotton and lycra combination and features adjustable ties to fit ladies of varying sizes. The bullet, which measures 2.5 in length, 2.625 in diameter, and the remote control are made from ABS plastic. The vibe is operated by two push-button controls: an on/off button and a larger button that cycles through 10 functions. Nasstoys has all of the products designed for success throughout the seasons, Hartman continued. The summertime appeal of bikinis and creativity in the bedroom with remote controlled items are just the start! Nasstoys July releases also encompass a range of other categories, including anal toys, male masturbators and penis extenders, rabbit vibes and more.

HINO, Calif. California Exotic Novelties has introduced its Gyration Sensations Gyrating Rockin Enhancers line of vibrating rings. The company said the brightly colored rings are the worlds first gyrating enhancers with silicone teasers that generate 10 functions. Powered by the Performance Plus Controller memory chip, the product recalls and resumes the last function used. The Enhancers sleeve can also be removed so the bullet can be used independently. Talk about performance. The Gyrations Sensations Gyrating Rockin Enhancers have ten incredible functions of vibration, pulsation and escalation with that wild gyrating action that couples crave, Susan Colvin, President and CEO said.

CalExotics Introduces New Vibrating Rings

The rings are available in four colors; pink, green, purple and black, and two designs. Director of marketing Al Bloom noted that the color variety and functions make the product attractive for both male and female shoppers. Consider cross merchandising it in both the ring section and the vibe section of the store for maximum exposure, Bloom said. Picking up where you left off is easier than ever before with the Performance Plus Controller and memory chip, Jackie White, vice president said. Its great technology and just another way that CalExotics is ahead of the curve on the latest innovations. Bloom added, What a great couples toy, it can be used as a ring or an exploratory vibe.

Maison Close announces New Erotic Lingerie Lines

ARSEILLE, France Maison Close Lingerie announced three new erotic collections Nuit Blanche, Exquise Allure and Villa des Lys. All of the lines are being distibuted by Lovely Planet. The Nuit Blanche Collection (sleepless night) is described as using geometric patterns with black mesh and microfiber adorned with flat metal square studs to add a touch of rock n roll to the line. Inspired by the Fleur

de Lys, the Villa des Lys Collection uses elastic, black lace to combine a romantic floral fabric to the erotic pieces. The Exquise Allure Collection is fabricated in a silky, ultra-thin, nude microfiber in a design with ruching details that compliments the natural curves of the body and accentuates them with revealing paneled segments. In addition, the classic Villa Satine collection has been brought back by popular demand in a new and

improved black satin. Maison Close noted that its Look Book also features its current collections including Belle de Nuit; Palais Voltaire; Ferie Prcieuse; Rue des Demoiselles; Soie Chrie; Jardin Imperial; Pavillon Bellevue; Villa Cancan; and its accessories and Les Coquetteries stockings. For Maison Close lingerie and accessories sample requests contact business sales manager Aurelie Diallo-Moore at A.diallo@ lovely-planet.us.

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New Releases
Bodi Spa to Debut at Septembers ILS in Las Vegas

Q
Doc Johnson adds to GoodHead Line, Updates Mood Massagers Packaging

ORTH HOLLYWOOD, Calif. Doc Johnson has released the Helping Head blowjob accessory and re-released the Mood Passionate and Mood Seductive in new packaging. The all new Helping Head blow job accessory from Doc Johnson is now available and shipping to customers worldwide. An extension of Docs bestselling GoodHead line of products, Helping Head is a two-inch mini stroker specifically designed for handheld use to heighten the sensations and pleasure during fellatio. Made from Doc Johnsons UR3 formula, Helping Head features plush internal massage beads. Doc Johnsons Mood Passionate and Mood Seductive vibrators are now offered in the modern packaging that the industry has come to

know and love from the companys best-selling Mood line, the company said. The premium silicone-sleeved 10-function vibes are waterproof and phthalate-free. Each dual-stimulating vibrator features a sleek G-spot curved penetration shaft and flexible clitoral tickler. Products of this quality deserve the most suitable packaging, and now stores everywhere can showcase Mood Passionate and Mood Seductive with the rest of the Mood line for a sleeker, more cohesive look, the company said. For further information, catalogs and supplements, marketing materials such as posters, signage and postcards, and instructions on how to order, contact Doc Johnsons sales department at orders@ docjohnson.com.

UEBEC Bodi Spa has developed the Bodi Spa Line, a collection of personal massagers, vibrators and wellness products, which will debut at the International Lingerie Show, Sept. 9-12 in Las Vegas. Alain Elmaleh, general manager of the Bodi Spa line says the collection was in development for more than a year. After extensive market research, weve been noticing a favorable change in the way women perceive adult toys, Elmaleh said. As a result more and more of them wish they could buy these items in mainstream stores, such as classy lingerie and couples stores, rather than adult bookstores and sex shops, which for the majority are geared more towards a male clientele. The Bodi Spa packaging was designed to reflect the change of attitude by women towards toys, the company said. Its aesthetic represents a mainstream, therapeutic line of products rather than ordinary sex toys. This is the reason why you wont see any naked women or men featured on any of the packaging, Elmaleh said.

Bodi Spa products include massagers such as the Almighty, the wonderwand, the wonderwand + (rechargeable), as well as medium range vibrators like the Must and the Ultimate (rechargeable), and smaller, more discreet vibrators such as the G, the wavy and The Egg. There are also four different models of vibrating cock rings. There are presently 20 different items in the Bodi Spa lineup, and another dozen items will be released before the end of 2012. Bodi Spa will also launch three Grey Shades Pouch light fetish and bondage toy kits, based on the huge global success of the trilogy of books, Fifty Shades of Grey, which has generated an increased interest and demand for fetish and light bondage toys such as blindfolds, ball gags, handcuffs and other items. The Fifty Shades of Grey phenomenon has brought the whole toy industry a bit closer to the mainstream market, Elmaleh said. Therefore we are convinced that our approach in term of packaging and choice of toys is the correct one going forward. For all North American sales inquiries, email sales manager Zack Stevens at: toyman46@rogers.com. For worldwide distributors inquiries, email Alain Elmaleh at alain@ kaytelvideo.com.

Sliquid Introduces New Lube Cube Varieties D

ALLAS Lubricant and lotion manufacturer Sliquid, has unveiled new Lube Cube packaging for a range of its brands, as well as the introduction of Sliquid Lip Lickers. The newest Lube Cube to join the Sliquid Naturals sampler packs offers an assortment of body-friendly lubricants in one pack. Sliquid Naturals Lip Lickers sampler packs contain12 individual pillow packs, including three packs of each new flavor: Sliquid Naturals Swirl Strawberry Pomegranate, Sliquid Naturals Swirl Cherry Vanilla, Sliquid Naturals Swirl Blue Raspberry, and Sliquid Naturals Swirl Green Apple Tart. Each flavored Lube Cube is made with an allnatural, sugar-free and water-based formula. The products are formulated with safety and with sensitive women in mind. Travel-friendly Sliquid Organics massage oils have also been unveiled in new 12-count pillow cube samplers for fans of the revitalizing massage oil. The Sliquid Organics Massage Oils Sampler Pack contains 12 individual pillow packs of the lines all-natural scents. The range includes Serenity, a Tahitian Vanilla Oil based massage formula, as well lime and verbena), and Rejuvenation (a mandarin and basil mix aiding in the restoration of vitality). Sliquid Satin, a water-based intimate moisturizer designed for daily use is also now available as a Lube Cube, giving women relief from vaginal dryness. For men, Sliquid has added new 12-count pillow cube samplers to the Ride Dude Lube line. The Ride Dude Lube Cube sampler includes 12 individual pillow packs offering three of each of Dude Lube Silicone lubricant,

the Escape fragrance-free variety. The collection is rounded out by Tranquility (a stress reducer blend of tropical ingredients including coconut,

Dude Lube Water-based Gel lubricant, Dude Lube Silk hybrid-based lubricant and Ride Rub Stroke Oil, an oil and silicone-based masturbation formula. Just in time for the traveling season, Sliquid brings our bestselling varieties in cube packs that offer consumers a delectable variety of choices in a discrete, convenient size, Dean Elliott, owner of Sliquid said. Sampler packs also are an excellent introduction to the Sliquid line, offering a peak into the quality and indulgence that each product offers. For more information or to place an order for the products call (800) 754-7843 (SLIQUID) or email sales@ sliquid.com.

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Nasstoys XGEN Now Shipping Bodywand Introduces 2 New Mini Vibrators Rechargeable Massagers N
EW YORK Nasstoys has added two new 3-speed bullet mini-vibes with clit stimulating sleeves to its line. The new styles include the Orgasmic Stimulating Swirl featuring a stimulating swirl tip, and the Rabbit Orgasmic Stimulator that comes with a stretchy rabbit tip for clitoral stimulation. Each pocket-sized mini bullet vibe features three distinct speeds, while each stretchy sleeve delivers a unique sensation. The products are portable, phthalates-free and waterproof. Rabbit-style vibrators are established bestsellers, and our latest release gives girls exactly what they want, sales and marketing director Kathryn Hartman said. She added, Ladies will love the power and tickling that this adorable clit stimulator is capable of. Petite and available in feminine pink and white shades, this mini bullet vibe is great by itself or can be coupled with other toys to add exciting clit stimulation to any kind of play. The bullet vibes are

RISTOL, Pa. XGENs latest addition to its flagship Bodywand brand has begun shipping to retailers worldwide. The completely redesigned massagers offer a host of new features and were received with enthusiasm with presented at the most recent ANME Show. Picking up where the previous Bodywand Rechargeable left off, the new units now offer an increased battery life of up to two hours, a stimulating pulsation mode, and the ability to be operated while charging. The new wands also feature a stylish design, the familiar soft, flexible Bodywand head, smoothscrolling speed control dial, and a one-year warranty. Like every item in the Bodywand family, the new rechargeable wands are designed to outperform every other product in the category, XGENs Andy Green said. Our customers know they can confidently display Bodywands in any setting and let the packaging, features, and price do the selling. The new Bodywands were not the only attraction at the Xgen booth at ANME. Recent additions Hollywood Curves, Eye Candy Hair Jewelry and the Shoe Chair joined XGENs Lapdance Lingerie line in drawing a crowd. This years show was crazy, Green said. At this point, buyers know that XGEN is the only source for a wide range of sexy, fun and value-packed crossover items that sell. Orders from ANME attendees surpassed our projection and continue to pour in. XGEN Products distributes the Bodywand line of

available in black or purple, and can be mixed and matched with other sleeves. The harmonizing colors not only create a cohesive look on the shelves but also encourage shoppers to collect them all, Hartman continued. The sleeves are easily cleaned and can be mixed and matched to create fun color combinations. The new bullet vibes join three additional styles including the 3-Speed Bullet with Retrieval Cord, which is available in white, purple and black; as well as the 3-Speed Bullet with Silicone Pleasure Rings for him, and the 3-Speed Bullet with Sleeve. For more information on the products, or to place an order contact a local distributor or email sales@nasstoys.com.

CalExotics Introduces Body & Soul Collection C

HINO, Calif. CalExotics Body & Soul collection, which was presented at the summer ANME Show, is now available for distribution. The brand is the brainchild of Jackie White, vice president of sales for California Exotic Novelties. She says, The connection between the body and the soul is one that philosophers and intellectuals have contemplated for thousands of years. Theres no doubt that our sexual being is intertwined with our inner being. This simple thought was the impetus for the Body & Soul Collection. The Body & Soul Collection includes: Connection, Desire, Devotion, Duplicity, Elation, Embrace, Lust, Transcend, and the Remotes One and Two. The vibes and the remotes feature a silky, soft, iridescent satin finish. They feature 10 functions of vibration, pulsation and escalation. The massagers, Connection and Elation, are dual pronged teasers made of body-safe silicone. Al Bloom, director of marketing for California Exotic Novelties, says, All of the items feature ergonomic shapes designed to

personal massagers, as well as Lapdance Lingerie, Pleasure Wigs, Eye Candy accessories, Power Pole, Hollywood Curves, The Original Shoe Chair and more. Interested retailers can contact an XGEN account representative or visit XGENProducts.com for more information.

complement the contours of the body and rejuvenate the soul. The line also features crisp, clean packaging that looks stunning when merchandised together. Body & Soul is in stock now and available to order. To download the free Body & Soul Plan-o-Gram, and other marketing material, visit the Product Information section of CalExotics.com.

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Talkback

By Bob Wolf, Synergy Erotic

re we marketing products or are we developing brand recognition? I think its a fine line but at Synergy Erotic we try to meld the two into everything we do. How? We try to incorporate signature aspects into every item we develop, whether its the actual item or the packaging, but we look for consistency throughout our line so distributors, retailers and consumers begin to recognize that certain something about our brand.

How Do You Build Brand awareness?

available and less intimidating. Perceived value: Synergy Erotic items are developed to be entry to mid-level toys, but we enhance each and every item through increased functionality, improved comfort, and/ or stunning packaging to increase the intrinsic value of the item, thus allowing the distributor and retailer to increase their margin over our competition. Uniform packaging: Since all our products are sized correctly and have the same familial look, a Synergy Erotic plan-o-gram looks like no other on the market, encompassing any number of different items while still looking like a cohesive and well-rounded display. inventory and the distributors primary focus is to supply those products, not market them (though some distributors do), so it behooves us to create a ground-swell of enthusiasm and momentum at the retail store level, making them aware of all the items (and more) I mentioned above. How do we try to create then maintain the momentum I mentioned? We prefer to use more of a grass-roots approach as opposed to large scale advertising, relying on direct mailing, emailing and social media. One last little thought, which is somewhat outside the box, but there is also the grand slam approach, which is to create an item so unique and special, retail customers actually begin asking for the product by name or brand and create the ground-swell for you, but truthfully, that is something that happens to very few companies or items so we all continue to throw ideas against the wall to see what sticks.

Examples of this are:

Corporate identity: Packaging brings a common shape and appearance to items yet each item retains its individuality through the use of varied coloration and subtle artistic tools. Retail-friendly: All items are packaged in ways that allow them to fit on a three-inch slatwall without wasting space due to excess overhang. Female-friendly: Packaging developed with female customers and boutiques in mind, so we choose not to use any nude or semi-nude photos on our packaging, making the products more

These are just a few of the things we do in developing our products while at the same time building brand identity and awareness, but then there is the actual marketing, which is an entirely different arena, and I believe the marketing methodology depends greatly on the customer or audience youre trying to attract. For Synergy Erotic the most important thing we can do is earn the support of the distributors by marketing directly to the retail store owners. Why? Distributors have thousands of items in their

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accessories
Luna beads
lelo Msrp: $47 luna beads are the worlds bestselling kegel weights systemthey ensure that every woman can find her perfect fit for the most effective pelvic floor workout. lelos elegant update on the classic ben wa balls offers users longer, stronger, more attainable orgasms; reduced risk of incontinence and other pelvic floor disorders; and a faster return to tone and tightness after giving birth. they are also the only kegel exercise system that offers you the chance to mix and match weights; each set includes two 28g and two 37g beads which can be combined in the silicone harness for a more tailored routine. Contact: (408) 249-4000 sales@lelo.com

ESSENTIAL

anal
my 1st anaL exPLorer
nasstoys Msrp: $24.20 this explorer kit comes in pink, purple and black. the vibrating butt plug offers dual 10-function vibration, is waterproof and is phthalates free. Contact: (201) 861-6302 kathy@nasstoys.com

mini Luna beads

lelo Msrp: $47 luna beads Mini is a smaller edition of luna beads, the worlds bestselling kegel exercising aid. featuring a smaller 29 mm diameter, they ensure that every woman can find her perfect fit for the most effective pelvic floor workout, recommended for the under-30s and/or those who have yet to go through childbirth. among the advantages of regular use are longer, stronger, more attainable orgasms; reduced risk of incontinence and other pelvic floor disorders; and preparing the body for an easier pregnancy. simple to insert and discreet when worn, the beads contain weights that move as you move, producing subtle vibrations to prompt muscle contractions during everyday activities. each set includes two 28g and two 37g beads, which can be mixed and matched for a tailored routine. Contact: (408) 249-4000 sales@lelo.com

dominant/ submissive siLiCone buttPLugs

nasstoys Msrp: $20 this buttplug is made for both him and her. it is designed for G-spot and/ or prostate massage. the buttplug comes with a free blindfold, is waterproof, phthalates free and made of silicone blindfold material. Contact: (201) 861-6302 kathy@nasstoys.com

Bath & Body

intiMate orGaniCs Msrp: $15.99 awaken the explorer within you with awake aromatherapy Massage oil. this blend has a citrus scent to please your senses as well as your body. awake comes to you from the intimate organics line of body products that are made from natural, certified organic ingredients that contain no harmful parabens, glycerine or dea. Contact: (888) 940-6887 rebecca@intimateorganics.com

awake

esCaPe massage oiL

sliQuid Msrp: $13.99 sliquid organics line has a new scent-free option for those who like their experience aroma free or create fragrances of their own. escape has everything people know and love about sliquids massage oil, except now its unscented. available now in .17 oz/ 5 ml pillow packs as well as 4.2 and 8.5-ounce recyclable bottles. Contact: (800) 754-7843 sales@sliquid.com

sLiquid sPLash

sliQuid Msrp: $14.99 feel your freshest this summer with our glycerin and paraben-free feminine wash. available in original unscented as well as honeydew Cucumber, Grapefruit thyme, and white tea pear we have a fragrance that will boost your confidence for all your activities. Contact: (800) 754-7843 sales@sliquid.com

intiMate orGaniCs Msrp: $15.99 intensify your body and soul with bloom aromatherapy Massage oil. this smooth oil comes to you from the intimate organics line of body products that are 100% vegan friendly, containing certified organic extracts and natural oils with no harsh chemicals. with a floral and inviting scent you are sure to please that special someone. Contact: (888) 940-6887 rebecca@intimateorganics.com

bLoom

serenity massage oiL

PiCobong toy CLeaner

sliQuid Msrp: $13.99 organic massage oil by lubricant manufacturer sliquid, made from natural extracts of the richest and most vibrant strain of tahitian Vanilla. designed to inspire raw passion, and bring lovers to new levels of arousal. available now in .17 oz/ 5 ml pillow packs, as well as 4.2 and 8.5 ounce recyclable bottles. Contact: (800) 754-7843 sales@sliquid.com

piCobonG Msrp: $4.95 dont toy around with homemade cleaning concoctionspicobongs fast-acting, body-safe, alcohol-free toy Cleanser has got you covered! simply spray, wait, wipe and voilyoure back in business. Cleverly disguised as a regular ol pen, your healthy appreciation for clean toys will stay between us. Contact: (408) 249-4000 sales@lelo.com

intiMate orGaniCs Msrp: $15.99 tempt yourself with intimate organics Chai, a blend that has a vanilla yet spicy scent of the exotic. this will act as an aphrodisiac and provide a sense of allure, and like all products from intimate organics, its naturally derived. this oil is 100% vegan friendly, containing certified organic extracts and natural oils with no animal based products. Contact: (888) 940-6887 rebecca@intimateorganics.com

Chai

tranquiLity massage oiL

PiCobong massage oiL CandLes

sliQuid Msrp: $13.99 stress reducing blend of tropical ingredients including Coconut, lime and Verbena as well as Vitamin e acting as an antioxidant for the skin. now in packaging simplified to a spa-like aesthetic, broadening its appeal to potential new customers. available now in .17 oz/ 5 ml pillow packs, and 4.2 and 8.5-ounce recyclable bottles. Contact: (800) 754-7843 sales@sliquid.com

piCobonG Msrp: $3.95 let picobongs brand new massage candles light the way! available in three enticing, mood-matching scents, each massage candles premium wax becomes sensual massage oil as it melts. whether youre planning to pull off a playful surprise or are just open to adventure, no bedside drawer is complete without a collection of these hot, new candles. Contact: (408) 249-4000 sales@lelo.com

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FALL 2012

Fetish
the governor steeL fist
Xr brands Msrp: na the Governor rules with a strong hand. Made from over 8 pounds of stainless steel, this impressive, life-sized piece will be the gleaming centerpiece in your toy collection, with its cool smooth surface, and formidable weight. imagine being penetrated and filled to the brim with a clenched fist of solid steel! Contact: (888) 261-4181 info@xrbrands.com

fetish fantasy Lingerie rideem CowgirL

s&m red Leash and CoLLar

sportsheets international Msrp: $10.99 this soft red collar fastens securely with studs and connects to a strong nylon leash with a sturdy d-ring. easy on, easy off for safety and comfort. leash extends to 48 inches. a must have for the bdsM collection. Contact: (800) 962-4606 sales@sportsheets.com

pipedreaM produCts Msrp: $99.95 the ride em Cowgirl set from fetish fantasy lingerie sets the scene for a wild time! the glossy black chaps and sexy bustier will put you and your partner in the mood to rope and ride! the set includes a wet look studded bustier, chaps with fringe accents, and g-string. Contact: (714) 907-1035 info@sextoydistributing. com

s&m the grey tie

fetish fantasy Position master with Cuffs

pipedreaM produCts Msrp: $47.95 the sturdy straps holds legs firmly in place so they do not tire, while the wrists cuffs ensure your partner will not escape anytime soon. the neck harness is soft and cushioned allowing for maximum comfort. the straps adjust quickly and easily with a simple tug. the cuffs include a plush neck harness with 2 legcuffs and 2 handcuffs. Contact: (714) 907-1035 info@sextoydistributing.com

sportsheets international Msrp: $7.99 this luxurious silky tie is made of soft, yet strong fabric that lets you turn your bondage play fantasy into reality! a must-have to begin your fantasy. Contact: (800) 962-4606 sales@sportsheets.com

kajiras effeCts 3 PieCe bondage set

esinM Msrp: $40 kajiras effects, a naughty collection of bdsM essentials from esinM is a superb mingling of a black-out blindfold that is padded and lined with soft fabric and velcro fittings that allow for a deviously tight fit. the cuffs, a sensation play of hard metal and soft fur, keep you in your place. the whip, in sensual black suede, is separated just right for that modicum of sting. Contact: (714) 907-1035 info@sextoydistributing.com

s&m beginners handCuffs: PurPLe

sportsheets international Msrp: $12 these two soft purple velboa cuffs feature easy on/off closures that connect securely with nickel-free metal clips. also available in black (ss10028) and red (ss10058). Contact: (800) 962-4606 sales@sportsheets.com

PiCobong take no eviL whiP Leather LaCeuP dress

piCobonG Msrp: $14.95 smooth enough for teasing but firm enough for a good crackin, get a grip of this whip and decide wholl be clenching the handle and wholl be clenching their teeth. Just because the whips tassels and 100% neoprene shaft are soft doesnt mean the person in control of em needs to be. Contact: (408) 249-4000 sales@lelo.com

allure linGerie Msrp: $25.50 the lace-up front of this black leather dress reveals a tantalizing glimpse of skin and the short flirty skirt exposes a length of bare thigh. the adjustable collar and back zipper opening make it a great fit. Contact: (714) 907-1035 info@sextoydistributing. com

s&m bLaCk Leash & CoLLar

sportsheets international Msrp: $10.99 this soft collar attaches with Velcro for adjustable play and features a d-ring to hook the strong black nylon leash securely. easy on, easy off for safety and comfort. a must have in the beginners collection. Contact: (800) 962-4606 sales@sportsheets.com

karada 20 foot siLiCone roPe

Master series Msrp: $25 this rope is the essence of deliverance in the art of binding. dating back to the 17th century, rope bondage is very much about the way the rope is applied and the pleasure is more in the journey than the destination. there is 20 feet of spellbinding, premium silicone rope. imagination is required. Contact: (714) 907-1035 info@sextoydistributing.com

s&m masquerade mask

sportsheets international Msrp: $6.99 this sexy Masquerade Mask lets you live any masked ball fantasy in the comfort of your own castle. spend an evening of glamour and romance the way the Venetians used to play! this product will fly off the shelf due to the fifty shades of Grey trilogy phenomenon and is flying off our warehouse shelves order today! Contact: (800) 962-4606 sales@sportsheets.com

s&m bLaCk siLiCone anaL beads

sportsheets international Msrp: $19.99 these high-quality, phthalate-free black silicone anal beads feature nine beads of pleasure measuring nine inches in total length with each bead approximately .89 inches in diameter. a smooth seam and plastic pull removal ring at the end make these beads comfortable and fun to use! Contact: (800) 962-4606 sales@sportsheets.com

FALL 2012

XBIZ SENSUALS

91

Stocking Guide
Lubes
Pjur med naturaL gLide
pJur Group Msrp: $16.99 this slippery water-based lubricant is made with nature-based ingredients and preservatives making it an ideal choice for those with hyper-sensitive skin. this long-lasting, no messy clean-up formula is paraben free and latex condom safe. Contact: (786) 276-9703 j.marinello@lucomusa.com

ESSENTIAL

Kits
anaLyse me! gLide
pJur Group Msrp: $24.99 a slippery silicone lubricant with relaxing jojoba formulated for more comfortable anal penetration. this long lasting lubricant never gets sticky or tacky and is latex condom safe. Contact: (786) 276-9703 j.marinello@pjurgroupusa.com

Come hither kit

Xr brands Msrp: $25 the Come hither kit has everything you need to warm up for a night of blissful endeavors! it offers a set of kegel exercisers so you can keep your kegel muscle in tip top shape as well as a powerful variable speed bullet that when placed just so will send you into an erotic frenzy! all this plus an addition of a bonus vibrating derriere plug that is made of soft tpr so it bends with the body perfectly. Contact: (888) 261-4181 info@xrbrands.com

ravish me kit

Pjur med rePair gLide

Pjur man energygLide

pJur Group Msrp: $22.99 an invigorating water-based lubricant made with gingko that helps increase blood flow and circulation. long lasting lubrication and is latex condom safe. Contact: (786) 276-9703 j.marinello@pjurgroupusa.com

pJur Group Msrp: $19.99 a slippery water based personal lubricant formulated with regenerative hyaluronic acid which has the ability to provide superior lubrication, enabling optimal regeneration of the skin. the skin-friendly nature-based ingredients and preservatives make it a great choice for people with hyper-sensitive skin. this product is also paraben-free and is latex condom safe. Contact: (786) 276-9703 j.marinello@pjurgroupusa.com

Xr brands Msrp: $35 entrance and entice with this ravishing collection of sexy stimulators. it has a one-speed derriere plug with the ability to bend with the body and an easy removal phalange. this G-spot seeking one-speed vibe comes with added stimulators for your other happy place and a bonus 5 inch svelte, variable speed vibe for anywhere you want added pleasure. Contact: (888) 261-4181 info@xrbrands.com

euPhoria kit

Pjur baCkdoor gLide

Xr brands Msrp: $25 entice your lover with the euphoria kit of sensory stimulators! a powerful, 5 inch variable speed slim vibe for when you want to tease and please. a super stretchy, vibrating C-ring so he can maintain while stimulating you at the same time! this coupling isnt complete without the addition of a bonus finger tickler vibe. Contact: (888) 261-4181 info@xrbrands.com

pJur Group Msrp: $24.99 this slippery silicone lubricant with relaxing jojoba extract is formulated for more aggressive anal penetration. provides long lasting maximum comfort, never gets sticky or tacky and is latex condom safe. Contact: (786) 276-9703 j.marinello@pjurgroupusa.com

vioLet bLiss kit

Xr brands Msrp: $30 turn your body into a playground with this sexy combination of ecstasy stimulators. it is a velvety soft, 5 inch svelte vibe that tickles and teases. it offers a powerful variable speed crystalline bullet to stimulate simultaneously and an 8 inch silicone, beaded bum exciter! not to mention the addition of a bonus kegel exerciser! Contact: (888) 261-4181 info@xrbrands.com

sliQuid Msrp: $14.99 dude lube silk is a different sort of lube for any sort of dude. it starts with a water base, and blends in creamy emollient esters and pharmaceutical grade silicone, creating a thick, luxurious lubricant that cleans up easily, yet lasts longer than your typical water based lubricant. saddle up, yall! Contact: (800) 754-7843 sales@sliquid.com

ride dude Lube siLk

Like a virgin tightening kit Pjur man CreamgLide

pJur Group Msrp: $22.99 a hybrid formulation that is great and safe for use with all toys because it stays where you put it. this long lasting, latex condom safe formula leaves the skin feeling soft. Contact: (786) 276-9703 j.marinello@pjurgroupusa.com

seCretly pink Msrp: $21.99 secretly explore yourself where ever you go. with secretly pinks like a Virgin kit you can tighten up quickly with our tightening pleasure gel or explore the hidden pleasures with our kegel balls for a lasting effect. Made with surgical stainless steel, our kegel balls are sure to last through many years to come. Contact: (888) 940-6887 rebecca@intimateorganics.com

ride dude Lube Cubes

Citrus burst

sliQuid Msrp: $12 theres a new lubricant in town for all the sexy cowboys in your store called ride dude lube and sliquid has three lube cube sample packs to give guys a test-run when theyre ready to saddle up. these condom friendly formulas are safe enough for women, but made with mens pleasure in mind. sliquid offers both water-based and silicone lube cube samplers as well as a 50/50 combo with six foil packs of each formula. Contact: (800) 754-7843 sales@sliquid.com

intiMate orGaniCs Msrp: $16.99 in the midst of a hot day why not taste the refreshing and tantalizing flavor of intimate organics Citrus burst lubricant. it is sure to rejuvenate your taste buds and stimulate you in those hot nights. intimate organics flavored lubricants are aspartame free and made with no harmful parabens so you can feel good about being bad. Contact: (888) 940-6887 rebecca@intimateorganics.com intiMate orGaniCs Msrp: $16.99 if you have a craving for something sinfully delicious then enjoy intimate organics pralines n Cream lubricant. taste your way into eternal bliss with your partner. Made with 100% Certified organic extracts and completely vegan, you can feel good about rewarding yourself with some exhilarating fun tonight. Contact: (888) 940-6887 rebecca@intimateorganics.com intiMate orGaniCs Msrp: $11.99 need something to warm you up? why not try intimate organics Melt warming lubricant. like all intimate organics products Melt is made with only the finest quality ingredients. allow it to warm your skin on contact and melt you into ecstasy. Made with certified organic extracts and never tested on animals, this is one lube you are sure to love. available in 2 oz, 4 oz, 8 oz sizes. Contact: (888) 940-6887 rebecca@intimateorganics.com

PraLines n Cream

sliQuid Msrp: $14.99 sliquid naturals satin is a proprietary blend of natural moisturizer extracts such Carrageenan, aloe Vera and Vitamin e. satin is always 100% gluten-free and vegan friendly. specifically designed for daily use, expect only the best for periodic dryness or intense activity! like all sliquid products, satin does not contain any parabens, dea, or sulfates. available now in new .17 oz/ 5 ml pillow packs, as well as a 4.2oz or 8.5oz discreet bottle. Contact: (800) 754-7843 sales@sliquid.com

sLiquid naturaLs satin

meLt

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Stocking Guide
Mens Toys
Premium siLiCone CouPLes PLeasure rings
eGo by Jopen Msrp: $106.99-$112.99 these rings offer superior support for him with stimulation for a partner. they are rechargeable with a complete charge in three hours. the premium rechargeable lithium ion battery is unscented, non-porous, has a hypoallergenic satin finish and is virtually seamless. it offers incremental speed control, is whisper quiet, has an instant on/off button, a security travel lock with an led indicator light and is 100% waterproof. Contact: (909) 590-5210 robin@jopen.com

ESSENTIAL

Sex Enhancer
max arousaL exCiting maLe sex geL
ClassiC erotiCa Msrp: $10.99 Get up & stay up! Max arousal exciting Male sex pleasure Gel increases penile arousal for exciting sexual pleasure. the unique formula increases male libido, stimulates with warm tingly sensations and enhances exciting sexual pleasure! Contact: (818) 773-4211 cecustomerservice@classicerotica.net

max g stimuLating Prostate geL

gyration sensations - gyrating roCkin enhanCers

California eXotiC noVelties Msrp: $29.99 these are the worlds first gyrating enhancers with silicone teasers that generate 10 incredible functions of gyrating action. they are powered by the performance plus controller and contoured stimulator. the silicone love ring provides support for him and wild gyrating vibrations for a partner. the performance plus controller has 10 incredible functions of vibration, pulsation, and escalation along with gyration. the gyrating massager may be used independently and has an auto on/off button, a memory chip that resumes last function used. Contact: (909) 606-1950 al@calexotics.com

ClassiC erotiCa Msrp: $18.99 hit the spot! Max G stimulating Male sex prostate Gel is specifically designed to help arouse the male G spot. this unique gel exhilarates male orgasmic intensity, can be applied easily with finger or anal toy, and provides an extraordinary sexual experience! Contact: (818) 773-4211 cecustomerservice@classicerotica.net

nassty CoLLeCtion suPer diCk extender

nasstoys Msrp: $21.70 this extender is super stretchy, fits most men, is waterproof and has a ribbed texture. Contact: (201) 861-6302 kathy@nasstoys.com

roCk soLid gear ring

luCoM usa Msrp: $8.99 this new style of ring from lucom usa is the perfect size for best performance. Made of tpr, they are silicone-lube friendly. these strong, high quality rings hold their shape and last longer. they come in black, clear or red. Contact: (305) 604-7964 j.marinello@lucomusa.com

vibra CuP wand attaChment

haPPy endings traveL masturbator tight ass

nasstoys Msrp: $20 this masturbator is better than real real skin. it has a noduled ribbed tunnel, is waterproof and phthalates free. Contact: (201) 861-6302 kathy@nasstoys.com

haPPy endings traveL masturbator tight mouth

nasstoys Msrp: $20 this masturbator is better than real real skin. it has a noduled ribbed tunnel, is waterproof and phthalates free. Contact: (201) 861-6302 kathy@nasstoys.com

wand essentials Msrp: $23.50 the Vibra Cup is a wand essentials Massager attachment with a stretchy, teasing inner texture. simply attach this pleasure upgrade and place it over the head of the penis. the vibrations from the wand will transfer to the attachment while stroked back and forth. Contact: (714) 907-1035 info@sextoydistributing.com

Novelty/Games
remote ControL vibro Panty
nasstoys Msrp: $46.80 this remote controlled panty comes in black and white. this vibrating bikini underwear has a 10-function remote control, is one size fits most and is waterproof and phthalates free. Contact: (201) 861-6302 kathy@nasstoys.com

haPPy endings traveL masturbator tight Pussy

nasstoys Msrp: $20 this tight pussy has a noduled ribbed tunnel, is waterproof and phthalates free. Contact: (201) 861-6302 kathy@nasstoys.com

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Vibrators
bLaCk LabeL jaCk rabbit anniversary edition
California eXotiC noVelties Msrp: $96.99 a fitting tribute to an icon this is the ultimate Jack rabbit! it has 3 powerful motors strategically placed in the tip, shaft, and rabbit with 3 speeds of shaft rotation and 3 speeds of shaft vibration. the rabbit has 7 functions of vibration, pulsation, and escalation and an easy touch controller with led auto on/off button. Contact: (909) 606-1950 al@calexotics.com

gigi

lelo Msrp: $99 noa is the premium couples massager worn by women when making love. bringing pleasure and comfort to both partners, noa adds even greater intimacy to lovemaking with amazingly powerful and discreet vibrations. the opportunities noa offers lelo retailers are boundless, director of sales and Marketing donna faro said. while giving a full spectrum of pricing options within the senseMotion range of products, it offers the highest quality and sleekest designed couples massager found anywhere. retailing for $99, noa lures customers back to the store to accessorize noa with the bluetooth connected remote including our lelo senseMotion technology sold separately for $49. using noa with or without the wireless remote gives customers total control in how they enjoy the best couples massager available. Contact: (408) 249-4000 sales@lelo.com

noa

reChargeabLe bLaCk LabeL jaCk rabbit anniversary edition

California eXotiC noVelties Msrp: $149.99 this is the ultimate rechargeable Jack rabbit! the luxurious allsilicone design runs on high speed for 1.5 hours, low speed for 3 hours with powerful motors strategically placed in the tip, shaft, and rabbit. it offers 3 speeds of shaft rotation and 3 speeds of shaft vibration. the rabbit has 7 functions of vibration, pulsation, and escalation with easy touch controller. Contact: (909) 606-1950 al@calexotics.com

lelo Msrp: $109 GiGi is the ultimate connoisseur when it comes to pleasure, focusing on the source of some of the most satisfying sensations a woman can experience. an elegant mid-size G-spot massager as beautiful to the eye as it is to touch; GiGis flattened tip is perfect for exploring the possibilities of this most erogenous of zones. fully rechargeable and whisper-quiet with 5 adjustable stimulation modes, GiGi defines what it means to melt into ecstasy, where pleasure becomes impossible to describe. Contact: (408) 249-4000 sales@lelo.com

bCurious

body & souL devotion and embraCe vibes

California eXotiC noVelties Msrp: $21.99 body & soullife, love, and lust set aside time to embrace your body and soul with this sensual Collection of soft and silky smooth massagers. they have a designer iridescent satin finish, 10 powerful functions of vibration, pulsation, and escalation and an easy push button operation. Contact: (909) 606-1950 al@calexotics.com

California eXotiC noVelties Msrp: $23.99 this is the perfect nestling intimate scoop for complete feminine arousal with 9 intense functions of vibration, pulsation, and escalation and easy push button control. Contact: (909) 606-1950 al@calexotics.com

PLatinum edition PersonaL PLeasurizers

b swish Msrp: $80.75 introducing the new premium line packaging from b swish. there is no need to be curious any longer- the bcurious is here. b swish brings pleasure to bath time, or anytime with this sensually curved external massager and is designed to fit with the contours of your body. Jae from b swish believes that the waterproof rechargeable bcurious will fly off the shelves because it is the perfect bath-time bath-mate! Contact: (310) 598-5546 info@bswish.com

wonderLand kinky kat 10 funCtion siLiCone vibe

intensity by joPen

doC Johnson enterprises Msrp: $37.95 this playful pink kitty wants to see you smile. perch the silicone kinky kat wherever you wish; with 10 powerful functions and a waterproof design, you will find your way to incredible pleasure that will leave you grinning from ear to ear. Come along for an unforgettable adventure of pulsating bliss, through the looking glass and beyond... Contact: (714) 907-1035 info@sextoydistributing.com

vanity by joPen

Jopen Msrp: $148.99-$226.99 these stimulators have powerful independent dual motors and independent intense incremental speed controls. they are 100% silicone that maintains and retains body heat with an instant on/off function. they are whisper quiet and have easy to follow instructions. Contact: (909) 590-5210 robin@jopen.com

Jopen Msrp: $249.99 this is the first easy-to-use kegel exerciser that automatically strengthens and tones the pelvic muscles responsible for intensifying orgasms. it has 5 incremental speeds of electro stimulation, an inflation pump that operates with a gentle squeeze and deflates with quick air release valve. it includes an electrode gel to intensify the electro stimulation. the dual stimulating Contacts enhance pelvic contractions. it is made of the highest grade safe and pure silicone and offers a state-of-the-art led indicator with easy on/off button. Contact: (909) 590-5210 robin@jopen.com

3 sPeed buLLet with orgasmiC stimuLator swirL

nasstoys Msrp: $26 this stimulator comes in black and purple. it has a 3-speed bullet, a stretchy clitoral sleeve, a 7 inch retrieval cord and push button control. it is waterproof and phthalates free. Contact: (201) 861-6302 kathy@nasstoys.com

Cisi 7x vibe

Xr brands Msrp: $40 simply depress the power button, then traverse your way through CiCis seven provocative vibrational functions. this flirty vibe is ergonomically contoured and discreet enough to take anywhere. with the touch of the button and a flick of the wrist, you will be sent to a faraway place... ecstasy utopia! Contact: (888) 261-4181 info@xrbrands.com

vokuro 7x

Xr brands Msrp: $40 Made of silken silicone and hopping with seven impressive functions. whether you want to tease or climax, Vokuro will take you there. simply depress the power button and traverse your way through Vokuros pulse patterns. this flirty bunny is ergonomically contoured and ready to travel. Contact: (888) 261-4181 info@xrbrands.com

3 sPeed buLLet with rabbit orgasmiC stimuLator

nasstoys Msrp: $26 this comes in pink and white. it has a 3- speed bullet, a stretchy rabbit sleeve, a pocket bullet, a 7 inch retrieval cord, push button control and is waterproof and phthalates free. Contact: (201) 861-6302 kathy@nasstoys.com

FALL 2012

XBIZ SENSUALS

95

ESSENTIAL INDEX
aneros aneros.com partners@aneros.com asia adult expo verticalexpo.com baci Lingerie bacilingerieusa.com info@bacilingerieusa.com

California exotic novelties calexotics.com al@calexotics.com

California fantasies californiafantasies.com

Classic erotica classicerotica.net contact@classicerotica.net

doc johnson docjohnson.com orders@docjohnson.com

dreamgirl international dreamgirldirect.com eric@dreamgirldirect.com

east Coast news ecn.com kh@ecn.com

eldorado eldorado.net sales@eldorado.net

electric lingerie electric-lingerie.com info@electric-lingerie.com

empowered Products empoweredproducts.com wholesale@empoweredproducts.com

entrenue entrenue.com info@entrenue

fufi LifestyLe Co., Ltd. (LuCom usa) myextase.com richie@myextase.com

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holiday Products holidayproducts.com sales@holidayproducts.com icon brands iconbrands.com inquiries@iconbrands.com intimate organics intimateorganics.com rebecca@intimateorganics.com

jelique jelique.com info@jelique.com

jopen jopen.com al@jopen.com

joyful Pleasure joyful-pleasure.com

the kama sutra Company kamasutra.com rob@kamasutra.com

komar komarcompany.com sales@komarcompany.com

LeLo lelo.com sales@lelo.com

masque sexual flavors yourmasque.com sales@yourmasque.com

my venus spa myvenusspa.com info@megasolusa.com

nasstoys ww.nasstoys.com sales@nasstoys.com

nori fields Co LLC/numa geL numagel.com orit@numagel.com

PiCobong picobong.com sales@lelo.com

Pjur group usa pjurgroupusa.com r.harris@pjurgroupusa.com

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Pipedream Products pipedreamproducts.com info@pipedreamproducts.com sensuous info@sensuous.com.au sensuous.com.au shunga erotic art shunga.com info@shunga.com

sinclair institute sinclairwholesale.com sales@sinclairwholesale.com

spartacus spartacusleathers.com orders@agbinc.com

specialty trade shows, inc. spectrade.com info@spectrade.com

sportsheets international sportsheets.com info@sportsheets.com

standard innovation Corporation we-vibe.com info@we-vibe.com

streemmaster streemmaster.com rdarbyson@streemmaster.com

wet for her wetforher.com alice@wetforher.com

wet international stayswetlonger.com sales@trigglabs.com

wicked sensual Care wickedsensualcare.com sales@wickedsensualcare.com

williams trading Co. williamstradingco.com sales@williamstradingco.com

xgen Products xgenproducts.com sales@xgenproducts.com

xr brands xrbrands.com info@xrbrands.com

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packaging as a selling point. Good Vibrations CEO Joel Kaminsky also attended the ANME Show, although taking a back seat to his staffs presence at the show. Im here to support our team but dont want to get in the way of what theyre doing, he said. I like to attend ANME to re-connect with colleagues. The final day of ANME came after a full day of exhibitions and the StorErotica Awards. Among the honored companies was Trigg Laboratories, manufacturer of the Wet brand of lubricants, which walked away with the Lube Company of the Year award. Scott Watkins, Trigg Laboratories vice president of sales, said ANME ensued at a very good pace that allowed the company to meet with clients and effectively present its wide range of products. Its important to touch and taste our products so we have testing stations and a booth thats spacious enough to accommodate that along with displays that exhibit how to properly merchandise our products, Watkins said. Tantus also was among the StorErotica winners, taking home Boutique Brand of the Year. ANME is the most productive show for Tantus, Channel Sales Manager Aaron Warburton said. For our distribution channels, it presents plenty of opportunities to spend time with quality buyers and organize strategic partnerships to improve business and overall benefit sexual wellness for consumers. As the show wound down, exhibitors wrapped up meetings with buyers, while reminiscing about a successful show. BMS Factorys Sarah Mills attended ANME for the first time since joining the company as marketing and business development manager.

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The summer edition of aNME brought together the industrys movers and shakers for new product exhibitions, networking and accolades.

It was key for me to come here, said Mills, who also appears in BMS product informational videos. This show allowed me to put names and faces together, and I got a very positive welcome. Before coming here I was told it was almost like a big family and it feels that way, everyone has been very friendly. We-Vibe took the opportunity to accept feedback from buyers at ANME with surveys and the gift of its Salsa vibrator as a thank you for offering their thoughts. We got a lot of great feedback, We-Vibes Sarah Bobas said. We want to know what are the key features that shoppers are looking for so that we can meet the demand; and retailers are really the ones that know. We-Vibe also took the opportunity to spread product awareness about ANME with a campaign differentiating its Me Time pleasure products for solo play, and We Time signature couples toy. Its ad campaign also teased the brands upcoming releases, solo use product line, Standard Innovation CEO Danny Osadca said. The companys ongoing focus on business development strategies and continued commitment to build strong relationships with partners and consumers will continue to drive strong revenue growth in all markets. All three directors report to Danny Osadca, CEO and senior executive responsible for business development. A

which are set to debut in October. Sportsheets exhibited its grip on the Fifty Shades craze with new additions to the Sex & Mischief collection directly inspired by the literature, including the signature mens tie, which was part of the booths swag for buyers. Weve gotten a phenomenal response at the show, Sportsheets Joanne Queenin. Our sales have more than doubled and consumers continue to drive demand. Also capitalizing on the Shades of Grey craze was LELO, which presented merchandising ideas for crosspromotion. The Mini Luna is currently the No. 1-selling sexual wellness product

on Amazon, U.S. Director of Sales Donna Faro said. Sales are so strong right now and its a great opportunity for retailers. We had such an exciting response to our focused POS display pieces and our new products. People were actually waiting to talk to us we felt very welcomed at this show. Among the new display solutions for retailers are a LELO island display with built-in chargers and anti-theft alarms, and a PicoBong display stand made from surfboards. Additionally LELO introduced Video Display that come pre-loaded with LELO promotional videos, with more material available on-demand from the companys Retailer be recognized for a product that makes it fun and easy for everyone to Rock On! Tom Stewart, Sportsheets founder and CEO, said, Wed like to thank our friends, colleagues, customers and, of course, everyone who voted Sportsheets as Fetish Company of the Year. Sportsheets creates top quality products that help mainstream fantasy play by making it easy for men, women and couples of all sexual lifestyles to try, and its an honor to be recognized for our hard work and accomplishments! Were honored to receive StorEroticas Distributor of the Year Award, says Eldorado CEO and founder Larry Garland. I want to thank StorErotica, ANME, our innovative manufacturers who give us

Ordering System. Baci Lingerie hosted an eyelash bar at its ANME booth, where attendees were treated to eyelashes applied by a skilled beautician. The show also marked the debut of Bacis new Dreams collection of bedroom costumes. The show was a complete success for Baci Lingerie, said Alicia Sinclair, Baci Lingerie USA national sales director. We are so pleased to have had the opportunity to meet with both new and old friends, show off our new Dreams collection, and treat the attendees to our Baci lashes. A big thank you to all who came to see us. We are already planning some fun things for the next show. A such great products to sell and our wonderful customers who pay our paychecks. Most importantly, being recognized for our teams hard work only makes Eldorado want to continue to improve for our customers in the future. Hall of Fame award winner, Pipedream Products CEO Nick Orlandino adds, I didnt even think StorErotica gave out Hall of Fame awards. It was truly an honor and unexpected. I am proud of what Pipedream has accomplished in the last year and winning Novelty Company of the Year only inspires us to work even harder. Pipedream will continue to lead the way in product innovation, branding and customer service, setting the standard for others to follow. A

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promoted to the position of director, business development mainstream. Both Parker and Novick joined the company in 2011. Beth, Tori, and Kendra have been instrumental in the development of a worldwide distribution channel for our wildly successful We-Vibe couplesfocused product line and

the Year. Susan Colvin, president and CEO of JOPEN said, We are honored to receive this accolade. Thank you to Kris and Lacy and the entire StorErotica team. Intensity is such a groundbreaking, revolutionary product; its exciting to be recognized! The Screaming O would like to thank our friends and colleagues for voting for us and Rock On as the 2012 Sexual Enhancement Company of the Year, The Screaming O partner Keith Caggiano said. We developed Rock On as a modern version of a sex life essential to help men, women and couples have better sex. Its an honor to

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with us. I can see Pipedream is the leader out there, Kohls says. The Pipedream crew has their A-game on! I just want to say thanks again and that (PDU) is going to be very helpful to our team. The experience was amazing and I had a wonderful time, Taggart said. It was very educational and the Pipedream staff is so gracious. I was so impressed by the daily operations from the warehouse to the photo shoots. I will never forget this experience. I want to thank the group at Pipedream Products, they are an amazing bunch of people, Szwed says. Thanks so much for the laughs, the

LELOs Bo pleasure ring for men

MEN
fun, and of course, the great training. They are all an amazing bunch! More Pipedream University 2-Day Education Seminars are scheduled to take place every weekend in September. A video recap of the Williams choose the slatwall color of your choice. Pipedreams slatwall unit is defined as one 4 x 8 wall. In experimenting with the software, I selected multiple walls at a time and was allowed up to nine walls at a time. To fit smaller spaces, Planogrammer also has a halfwall option available from the pull-down menu. Once youve selected a desired in-store area, you can then choose an existing plan-o-gram from a pull down menu or start building a completely unique display, by adding and subtracting products and promotional signage by dragging and dropping items into the real-time slatwall grid. Every item is scaled to size, so designs can be reproduced Trading seminar is available on the Pipedream Company Blog. For more information about, PDU contact a Pipedream sales executive or email info@pipedreamproducts.com. A in any retail environment. Completed designs can be printed, emailed or converted into a sales order for fulfillment. Although Im not a professional retailer merchandiser, I easily was able to create a virtual replica of what Id like to see in a retail display. The interactivity, (optional) sound effects and accuracy of details makes Planogrammer not only efficient and useful but also entertaining. For serious users, Planogrammer is packed with features to quickly and effortlessly create design wall displays visually and place orders without having to leave their desk. This is an essential tool for any retailer carrying Pipedream brands. A

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number, brand name, and even by color by using codes that are found in Pipedream catalogs. Items selected items appear in the Drop Zone, from which items can be grabbed and dropped onto a digital slatwall where the items automatically snap into fixed slots on the wall to maintain perfect spacing on a wall. Removing items from the planogram is simple just drag outside of the working space. Or delete by right clicking and selecting the delete option. Planogrammer allows users to first select the dimensions of your desired wall display, then you can

adhering to the U.K.s stringent, phthalate-free standards. Cock rings and prostate toys have come into the mainstream in recent years and both are widely accepted for pleasure and for the male health benefits of prostate stimulation. LELO recently introduced the Tor II, which features easier controls, a wireless design and it is now submersible in water. JOPENs EGO line and the Lux collection from BMS also feature highend cock rings made from stretchy silicone for a firm fit. It also offers the same motor functionality and waterproof, rechargeable designs of others in the collections; and comes with similar convenient gifting/ storage boxes. Luxury pleasure products for men tend to appeal to married couples above the age of 30, as well as the professional, businesstype. With gender-neutral packaging, high-end toys for him are often purchased

by both men and women as gifts. Although some may still hold onto the stigma surrounding prostate toys as a gay purchase, they are more often purchased for the straight male wishing to experience the orgasm brought on by prostate stimulation which is often compared to that of the female G-Spot. Leslie Schwartzer of U.K. manufacturer RocksOff once said that in order to sell a prostate toy to a man or a woman, its easiest to hold the toy up to your index finger for a better perspective on the size difference. According to Schwartzer, because prostate exams at the doctors office may have introduced him to insertions of devices close to that size, men may be less intimated by prostate massagers of that size. In summary, high-end prostate toys dont belong in every store by any means, but for optimal sales of prostate massagers, a retail store with an educated staff and well apportioned displays will draw attention and sales from shoppers. A

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industry icons, fearless trailblazers and creative visionaries, XBIZ 2013s lineup of A-list special guests will anchor the forward-thinking agenda, serving attendees tactical insight into the underlying dynamics and future direction of the industry. The epicenter of XBIZ 2013 will be the luxurious Sofitel Hotel in Los Angeles, the hub of the industry events that will be the backdrop for the week of festivities that will reach its climax on Friday night, Jan. 11, at the 2013 XBIZ Awards, which will be staged at a new, ultra-exclusive venue to be revealed in coming weeks.

XBIZ 2013 will raise the bar for trade events with an extraordinary series of engagements designed to methodically probe the industry with the greatest minds in the biz today, said Don Parret, executive director of publishing. Dan Miller, executive managing editor, said that XBIZ for the first time will be introducing a lineup of sessions designed for content producers, performers and digital media distributors to define the future of the adult entertainment business. Digital media and traditional video content now go hand-in-hand, Miller said. Because of the profound significance of that intersection, we feel the time has come for a specialized event that unites the entire

community under one roof to interact, share insights and position their businesses for the future. Associate Publisher Sara Sazzman said XBIZ 2013 will be the ultimate forum to gain invaluable ideas, cultivate new relationships and conduct business. We are planning a phenomenal slate of events, Sazzman said. XBIZ 2013 will fuel the ultimate synergy between complementary market segments as we embark on an exciting new year. In addition, XBIZ 2013 will facilitate business between global markets, as attendees will descend upon L.A. from every corner of the world. The week also will feature numerous special events such as cocktail receptions and

after-hours parties so attendees can unwind after a full day of doing business. Events Director Moe Helmy, who has engineered XBIZ events both domestically and abroad and who built the XBIZ Awards into the biggest industry awards event of the year, is looking forward to directing a series of events beyond the breadth and depth of anything the industry has ever seen. Were applying everything weve learned from producing standard-setting events during the past decade to this incredible week of festivities in January, Helmy said. Kristen Kaye, executive director of business development, said that XBIZ 2013 will redefine what industry professionals

have to come to expect from trade events. We have never been about maintaining the status quo and that will never be more evident than with what we have planned for XBIZ 2013, Kaye said. We intend to create an allencompassing extravaganza so elaborate in scope that it changes the way you view business events. Alec Helmy, XBIZ founder and president, said that he looks forward to XBIZ 2013 ushering in a new era in January. XBIZ 2013 will be the Super Bowl of industry events, Helmy said. We look forward to delivering an exhilarating experience. To stay tuned to XBIZ 2013 announcements and participation opportunities, visit XBIZ.com/360/. A

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nail polish strips and themed temporary tattoos. Halloween is the perfect time to try out some of the tricks youve been hiding up your sleeve, the company says. Whether your costume is naughty or nice, tatatoos will add a fun, unique edge to your ensemble. Treated like a personal greeting, are temporary tattoos worn on your ta-tas that relay sentiments in an edgy, intimate way. Halloween-themed messages on tatatoos include Trick/Treat and Happy Halloween. For lingerie retailers, creating a one-stop-shop for costumes and accessories demands incorporating a variety of offerings all under one roof, says Lissy of Playthings in Miami. Halloween season is always a challenge; its like building a puzzle, she said. We keep our lingerie, club wear, fetish wear and adult content showcased while still providing our customers with the expected large selection of adult Halloween costumes and accessories. Because we have such a large location, were able

Seven til Midnights most popular Halloween costumes included the Midnight DIY Peacock, Maid in Paris and Bad Kitty styles.

to create an adult boutique and a Halloween super store under one roof! We have sections with shoes, masks, wigs, hats, contacts, petticoats, corsets, costumes and so much more. When the parties are going on we even provide our customers with hair and make-up artist. The best part is you can even pick up an adult novelty while youre shopping. Playthings uses social media to keep shoppers informed and inspire them to be creative with regular focusing on all aspects of sex, from business to body image. Theres something for everyone, Dennis said. Knowledge is power, and the lack of knowledge makes people scared the overall goal of Catalyst is to remove the stigma from sex, and if everyone that attends each does one thing to promote change it could be very effective. Now more than ever, particularly with this years elections, we need bring people together that are interested in sexual rights to makes connections and inspire change. With an expected attendance of 350 guests, the adult industry-heavy West Coast is slated to draw a mix of consumers and industry professionals to CatalystCon. Its not necessarily a B2B event, but it will offer great networking opportunities, Dennis said, Retailers, manufacturers and consumers will all have the opportunity to get direct feedback from one another. Among the special events planned for CatalystCon is a Gloryhole anniversary party for legendary adult retailer The

Look of the Week posts. We use Facebook and Twitter to showcase new items, this including our new costumes, Lissy said. The social media world is so great for keeping our customers informed. The Look of the Week is a way of showing customers how they can mix and match items to create unique looks. Price also can determine the popularity of a costume style. Customers are looking to spend $50-75, Whorley said. Pleasure Chest on Sept. 13, as well as Bawdy Storytelling and Dirty Bingo hosted by Ducky Doolittle. CatalystCon will kick off with an opening keynote featuring Marty Klein, Megan Andelloux, Maggie Mayhem and Francisco Ramirez, and ends with a closing keynote featuring Constance Penley, Alann Gelbard and John Stagliano to discuss the U.S. vs. John Stagliano case. Dennis was quick to point out that CatalystCons speakers and the conference in general would not have been possible without the passion and support of the events sponsors and speakers who have volunteered their participation. Theyre making it possible for this to happen, Dennis said. Its their beliefs, theyre doing it for the message and their passion, and it really means a lot to me that companies and the individuals are willing to contribute out of their own profit. CatalystCons sponsors include Masque, Aneros, XBIZ, Tantus, Kama Sutra Closet and Good Vibrations, among many others. For more information, visit CatalystCon.com. A

Besides a wallet friendly price point, customers are also looking for value which includes quality items that can be worn for multiple occasions and not just for Halloween. Costume prices are driven by a multitude of factors. According to Erin Sue, Coquette customer demographics and

their response to styles can determine the brands variety and how theyre priced. It comes down to demographics and what people are looking to achieve with their costumes, Sue said. We try and design a multitude of styles in popular themed costumes so that we have a range of them at every price point. Police officer, nurse and maid costumes are always best sellers so we have those themes in one size/ one size XL lingerie and role-play costumes to more elaborate designs with more detailing such as rhinestones and are accompanied by accessories such as headpieces and bags. Playthings Shannon agrees that catering to diverse shoppers with varying budgets is essential. We have such a broad customer base, that we have to be able to cater to all budgets, she said. Ultimately customers want a fully accessorized costume for under $100, so this could include stocking, shoes, hats and even make-up. A As a retailer, participating in the dialogue of fan fiction is another way to engage your customer. As part of an ongoing project, Smitten Kitten created a short film inspired by Fifty Shades. Pritchett says, Our intention was to create a really sexy film that displayed a lot of agency and really claimed the fantasy for the lead female protagonist. Adrianna (the lead actress) was perfect because shes very smart and thoughtful and has a lot of kink experience under her belt. Another aspect of this dialogue is the readers communication with the writer/editor. Bussell gets feedback from her readers: Todays erotica readers are very demanding, and thats a good thing. If I have something in a book that they think is unsafe or unrealistic, they will let me know. At the end of the day, Fifty Shades, irrespective of the quality of the book, will become shorthand for a wider conversation that embraces sexuality and pop culture. More than branded energy drinks and an eponymous musical theatre show, one hopes that it will bring a multifaceted conversation about sex into the mainstream. Forbes notes, The cultural trend is towards a more visible sexual expression. A

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Organized by Dee Dennis, co-founder of Momentum an annual Washington D.C.-based sexuality, feminism and relationships conference, the first annual CatalystCon is a West Coast progression of Momentum. I kept hearing requests to bring it to the West Coast, Dennis told XBIZ. Its similar to Momentum but different. Its all about inspiring change, being a catalyst. The key difference is that Momentum [in D.C.] is attended primarily by East Coast, however much of the subject matter is similar. According to Dennis, CatalystCon is designed to reflect a melting pot of sexuality with networking and 40 educational sessions covering a wide variety of topics to serve adult industry professionals, sex educators and consumers. Sessions include Americas War On Sex and the 2012 Election, The Buck Angel Effect, How to Succeed in the Online Adult Business by Really Trying, Toxic Toys and Fat Sex Works, among many others

inspiration, has a diverse book section that caters to the stores customers tastes with stock that ranges from rare erotic texts to photo books. Bonny Hall, head buyer at Lovehoney, Ltd, owners of Coco de Mer, says that customers are drawn to names and titles that they have heard of. People gravitate towards classics like Tipping the Velvet as they have seen adaptations on the television and are then drawn to reading the book. Adaptations of classics like Pride and Prejudice and Wuthering Heights that have an erotic twist are also very popular. One cannot underestimate the lure of the familiar and a fans passion when thinking of erotica. Just think of the popularity of porn parodies and before that, Tijuana Bibles. Forbes at the Museum of Sex mentioned that research in Ogi Ogas and Sai Gaddams A Billion Wicked Thoughts: What the Internet Tells Us About Sexual Relationships, found that 80 percent of people searching the Internet focus on 20 themes. One of those is fan fiction, a genre where women are particularly active in building on the stories of characters that excite them.

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AnME

Photos courtesy of Farley magadia, F16foto.com and gia Jordan

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