GROUP 7

DARSHAN SHAH…………..7525

NITIN IYER…………………..7558

AMRIT JAIN………………….7560
•April 1st,1976 – Founded

•January 3rd,1977 – Incorporated

Headquarters - Cupertino, California

•Industry - Computer software, computer hardware,

consumer electronics.

•Revenue - US$ 19.3 Billion

WHY INTO COMPUTERS??
•Scope for growth in
home pc market.

•More profitability.

•Favorable environment.
POLITICAL ENVIRONMENT

Jim Moran served as

Vice Mayor of the state.

He supported
technology, fair and
open trade.
 WHY AND HOW THEY
BECAME AN MNC
• 100-200 UNITS OF OS WERE SOLD IN
FIRST YEAR

• UNABLE TO RECOVER R&D COST

• COLLABORATED WITH IBM AND

MOTOROLA

• 1200 UNITS PER YEAR

 VISION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”

MISSION
“Apple is committed to bringing the best personal
computing experience to students, educators, creative
professionals and consumers around the world through its
innovative hardware, software and internet offerings.”
Operation 2008 2007 2006 2005
s

Cost of 20,861 15,535 13,492 9710.0

goods .00 .00 .00 0
sold
Net $32,47 $24,00 $19,31 $13,93
operating 9.00 6.00 5.00 1.00
revenues
Tax 2061 1512 829 480
Net 4834 3496 1989 1328
income
PC MARKET SHARE
 PRICE

•PRICE SKIMMING

•IPOD TODAY – 9090/-

•1,25000 IPODS IN MARKET

PLACE

•OPERATES IN 140 COUNTRIES

•DIRECT AND INDIRECT

DISTRIBUTION

•DEPARTMENTAL STORES
LIKE WALMART & VODAFONE
STORES
•TELEVISION ADVERTISING

•PROMOTION ACTIVITIES DONE BY

DONALD TRUMP

•PRINT MEDIA TV COMMERCIALS

•FREE ACCESSORIES WITH APPLE

 MARKET LEADER

APPLE IPOD 57.3%

SANDISK 19.2%

CREATIVE TECHNOLOGY 3.4%

MICROSOFT ZUNE 2.8%

•ENOUGH FINANCIAL
RESOURCES

•APPEALING TO BOTH
MALE AND FEMALE

•GOOD COMPETITVE
SKILLS
•HIGH PRICES

•UNABLE TO EXPAND IN
OTHER MARKET

•POOR PROMOTIONAL
STRATEGY
•ADMIRABLE GOODWILL

•FAST MARKET GROWTH

•GOOD FINANCIAL
SUPPORT
•NOT APPEALING TO TARGET
MARKET

•ENTRY OF IMITATORS

•ENTRY OF NEW
COMPETITOR
• CONTINOUS IMPROVEMENT IN
TECHNOLOGY

• APPLE IPHONE THE BEST EXAMPLE

INTERNAL ENVIRONMENT

•MANAGEMENT

•CONSUMERS

•SUPPLIERS

•COMPETITORS – RIO CARBON

• LAUNCH IN YEAR 2001 IN INDIA

• DEMAND AND SUPPLY WERE

TOTALLY PERFECT

• TILL 31ST DEC 1,25000 IPODS WERE

SOLD
•REDUCING TOXIC
ELEMENTS
•EASY RECYCLE PRODUCT
•DONATION OF COMPUTERS
IN SCHOOL
•REGULAR DIVIDEND TO
SHAREHOLDERS
•LESS ENERGY CONSUMING
PRODUCT
IPOD GOES WIRELESS

TECHNOLOGICAL CHANGES
IN IPOD

MAC AND WINDOWS

PARTNERSHIP WITH SKYPE