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2005

2006

2007

2008

2009

2010

2011

0.725

0.742

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TOWS

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S3

S4
S5

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1

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30

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I.
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2.
3.
4.
5.
6.
7.
8.
9.
10.
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1.
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3.
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www.zaluu.com
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23%

16%

15%

: .
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13%

11%

36%

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32

www.zaluu.com
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, .

.
60
8%

18
6%
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9%

50-60
4%

40-50
24%

26-30
22%
31-40
27%

: 31-40, 40-50
.
.

1000-5000
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100
21%
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17%

300-600
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33

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2.5.

10
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2
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4
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7
8
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11
12

()

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175 500
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35

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PRODUCT

PLACE

target customer

PRICE

PROMOTION

.
, , , 4
.

1
2
3

()

5
6
7
8
9

36

()

()

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2
3
4
5
6
7
8
9
10
11
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.

,
.

38

www.zaluu.com
www.zaluu.com

2012 -

:
2012.01.28.2.20

UBS

4,000

1,360

5,440,000

20*20*8

SBN

1,320

2,720

3,590,400

20*20*8

NTV

1,800

2,040

3,672,000

20*20*8

1,000

2,720

2,720,000

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1,000

2,720

2,720,000

UBS

165,000

1,155,000

TV5

154,000

10

1,540,000

15 ,
7

a
b

39

20,837,400

250,000

500,000
500,000

,
:

150,000

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2,250,000

3 15

6,500

180

1,170,000

5*12*3

5,000

103

513,475

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5,000

11.78

58,900

:
: Cashmere
Shop
:

5,000

18

92,400

5,000

6.3

31,500

5,000

72

360,000

4,476,275

a
b
c
d
e

13,000

60*160*20

550

26*26*45

200

3*5000

66

5,000

249,600

249,600

www.facebook.mn
a

www.news.mn

150,000

20

www.zaluu.com

80,000

20

1,600,000

20,000

330,000

20,000

400,000

25

20,000

500,000

1.5

200,000*3

16.5

20.0

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2,830,000
6

1,003,499

77,019

. .

40

www.zaluu.com
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.

1,600,000

75

120,000,000

1,300,000

45

58,500,000

575,000

46

26,450,000

720,000

30

21,600,000

621,000

25

15,525,000

110,000

1000

110,000,000

300,000

980

294,000,000

7
8

TOTAL

646,075,000
.

/ /
100%
646,075,000

/ /
50%
323,037,500

/ /
5%
16,151,875

/
/
24
13,459,895.83

:
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,
,

, ,

2005-2011
2010-2012

41

30-50%
10-20%

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2.6.1.
:
1.

2.

3.

4.

5.

6.

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42

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3. //
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:

-

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-

40%

43

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3. : //
-

44

142.600

139.900

125.900

138.000

139.900

115.900

//

//

158.700

139.900

134.900

115.900

158.000

145.900

129.900

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158000

163300

158700
142600 138000

145900

145900

132612
129900
139900 139900 139900
108100
119900
125900
115900 134900
115900105900
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www.zaluu.com
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+1,4%

-11,8%

-7,7%

10,7%

2,03%

-9,6%

-6,44%

-11,7%

-16%

-15%

-17,8%

-29%

17,8%

-17,88%

46

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www.zaluu.com

139900 134550

139900

97900

97900

126500

158900

109480

119232

145900

105900

98325

87170
89900
105900
86900

95900

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+15,3%

+3,1%

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-21,3%

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47

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:

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, - .

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.

, - 9000,900- .

,
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189.900

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158.900-

219.900

210.900

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156.900

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, - .

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48

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4. :

: 199.900 /70 /

49

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.
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