Masthead/

Banner:

The title of a Magazine, which appears on the cover. It contains the name of the publication and serial information, date, volume, number. when the image is printed to the very edge of the page.

Bleed:

Boost:

Centre of visual interest (CVI)

Cropping:

Filler:

picture boost (usually front page) pic promoting a feature or story in later pages The prominent item on a page usually a headline, picture or graphic. the elimination of parts of a photograph or other original that are not required to be printed. Cropping allows the remaining parts of the image to be enlarged to fill the space. extra material used to complete a column or page, usually of little importance.

Negative space (or white space)

Serif and Sans serif

Splash

the area of page without text, image or other elements Plain font type with or without (sans) lines perpendicular to the ends of characters. Main front page story.