SI520 Graphic Design Halvetica Movie Review Kyongho Kim

Halvetica, Gary Hustwit, 2007

1. Is it "informational" or "promotional"? support your argument? This film, I think, is more informational than promotional. It provides information about the history and design as well as why people used it in organization. 2. Who is the primary audience it aimed at? I think that generally it aims at those who are interested in graphic design. In particular, designers who want to know more about typeface and history. 3. What is the relevance of it to specific areas/topics of our course? Typeface is one of the most importance visual elements in design, especially in visual design because most of important message could convey on typefaces. Different typeface, I think, has different visual effects and emphasis on which even though we have same text information, the quality of delivery might be different. 4. According to the lm, how does type affects our lives? Ive never thought about this. Typeface, however, influences our life in many ways: signs, name, newspaper, brochure etc. 5. Will you use Helvetica for your future graphic projects? (optional) I havent done graphic design before and never used it. Sometimes I just use Helvetica in my writing. I will try it in my graphic design in the future.