Professional Documents
Culture Documents
Fifth Edition
Paul Trott
Portsmouth Business School
Harlow, England London New York Boston San Francisco Toronto Sydney Singapore Hong Kong Tokyo Seoul Taipei New Delhi Cape Town Madrid Mexico City Amsterdam Munich Paris Milan
Contents
Preface Foreword by Professor Guus Berkhout Acknowledgements Plan of the book ~ xix xxiii xxiv xxviii
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Case study: The success of the iPod and iPhone raises the licensing question for A p p l e . . . again
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Chapter summary Discussion questions Key words and phrases References Further reading
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Contents Organisational heritage and innovation experience Vigilance and external links Commitment to technology and R&D intensity . Acceptance of risks Cross-functional cooperation and coordination within organisational structure Receptivity Space for creativity Strategy towards innovation Diverse range of skills Industrial firms are different: a classification Organisational structures and innovation Formalisation Complexity Centralisation Organisational size The role of the individual in the innovation process IT systems and their impact on innovation Management tools for innovation Innovation management tools and techniques Applying the tools arid guidelines Case study: Gore-Tex and W.L. Gore & Associates: An innovative company and a contemporary culture Chapter summary , Discussion questions Key words and phrases References Further reading 94 95 95 95 95 96 96 96 97 99 101 101 102 102 103 103 104 107 107 109 110 114 114 115 115 117
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Operations management The nature of design and innovation in the context of operations Design requirements Design and volumes Craft-based products Design simplification Process design and innovation Innovation in the management of the pperations process Triggers for innovation Design of the organisation and its suppliers - supply chain management Business process re-engineering (BPR) Operations and technology Innovation as an operations process itself Case study: Novels, new products and Harry Potter Chapter summary
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Collaboration (non-joint ventures) R&D consortia Industry clusters Innovation networks The 'virtual company' Motives for establishing an alliance The process of forming a successful strategic alliance Negotiating a licensing deal Terms for the agreement ; Rights granted Licence restrictions Improvements Consideration (monetary value) Reports and auditing of accounts Representations/warranties Infringement Confidentiality Arbitration .. Termination Risks and limitations with strategic alliances The role of trust in strategic alliances The concept of trust Innovation risks in strategic outsourcing Eating you alive from the toes up The use of game theory to analyse strategic alliances Game theory and the prisoner's dilemma Use of alliances in implementing technology strategy Case study: And the winner is Sony's Blu-ray - the high-definition DVD format war Chapter summary Discussion questions Key words and phrases References Further reading '
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Which business to support and how? Technology leverage and R&D strategies Strengths and limitations of this approach Allocation of funds to R&D , Setting the R&D budget Level of R&D expenditure v Case study: The long and difficult 13-year journey to the marketplace for Pfizer's Viagra Chapter summary Discussion questions Key words and phrases References Further reading
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Directory model Knowledge Transfer Partnership model Ferret model Hiring skilled employees Technology transfer units Research clubs European Space Agency (ESA) Consultancy Limitations and barriers to technology transfer NIH syndrome Internal organisational factors and inward technology transfer Absorbtive capacity: developing a receptive environment for technology transfer Identifying external technology: the importance of scanning and networking Linking external technology to internal capabilities Managing the inward transfer of technology Technology transfer and organisational learning Case study: Sony-Ericsson mobile phone joint venture dependent on technology transfer Chapter summary Discussion questions Key words and phrases References Further reading ,
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Case study: Developing a new product for the tooth whitening market Chapter summary Discussion questions Key words and phrases References Further reading
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N e w service innovation
The growth in services Growth in knowledge-intensive business services (KIBS) Outsourcing and service growth Different types of services Technology and new service development New services and new business models Characteristics of services and how they differ from products Intangibility Heterogeneity Simultaneous production and consumption Perishability Classification of service innovations The new service development process New service development models Sequential service development models or stage-gate models Concurrent service development models
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Service innovation and the consumer Consumer user toolkits Consumer testing of services Case study: Developing new services at the world's most successful internet-based company, eBay Chapter summary Discussion questions Key words and phrases References Further reading
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The key activities that need to be managed Assembling knowledge The generation of business opportunities Developing product concepts: turning business opportunities into product concepts The screening of business opportunities New technology product blogs Development of product prototypes Technical testing Market testing and consumer research How virtual worlds can help real-world innovations Market introduction NPD across different industries Organisational structures and cross-functional teams Teams and project management Functional structures Matrix structures Corporate venturing Project management Reducing product development times through computer-aided design The marketing/R&D interface High attrition rate of new products Case study: An analysis of 3M, the innovation company Chapter summary Discussion questions Key words and phrases References Further reading Appendix: Guinness patent Index . .
558 560 560 564 564 567 567 569 569 570 571 572 572 573 573 574 576 576 577 577 578 581 586 586 587 587 589 590 606
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