Course Contents: Module I Introduction/Overview of Retailing Key terms and concepts Benefits and nature of the retailing industry

Sales Organization Module II Strategies and Operational framework Strategic positioning tactics Developing retail plan to achieve competitive advantage Analysis of ethical, social, legal, economic and competitive environment, and their implications on retail management Module III Customer identification and understanding consumer behavior Purchase decision process and categorizing customers Applying research and customer information to retail management Module IV All about retail stores (Location and site evaluation, Design and Layout, Human Resource Management and Operations Management, Financial Analysis and Mgmt., Merchandise Management and Pricing) Module V Merchandising and pricing in retail management Retailer/Vendor relations Integrated marketing communications in retail management Challenges and recent developments in retail management

Integrating and controlling the retail strategy Module VI Retail Measures ( Retail Sales Rupee ( Revenue) and Unit Sales, Square feet returns, Gross Margin, Gross Profit, Store Unit Capacity, Average Transaction Value, Return On Investment) Inventory Measures (BOM/ EOM, Average Stock, Sales Turnover, Sell Through, Stock to Sales Ratio, Weeks Of Supply)