LIST OF CONTENTS

LIST OF CONTENTS ................................................................................................. i

LIST OF TABLES ..................................................................................................... iv
LIST OF FIGURES .................................................................................................... v
CHAPTER I INTRODUCTION................................................................................ 1
1.1 Background ....................................................................................................... 1
1.2 Objectives .......................................................................................................... 2
1.3 Problem Formulation......................................................................................... 2
1.4 Problem Identification ....................................................................................... 3
1.5 Problem Limitation ........................................................................................... 3
CHAPTER II LITERATURE REVIEW .................................................................. 4
2.1 Air...................................................................................................................... 4
2.1.1

Indoor Air Quality ................................................................................... 4

2.1.2

Air Pollution ............................................................................................ 5

2.1.3

Air Pollutant ............................................................................................. 6

2.2 Bacteria.............................................................................................................. 9
2.3 Virus ................................................................................................................ 10
2.4 Cause of Odor Smell ....................................................................................... 10
2.5 Types of Air Purifier ....................................................................................... 10
2.5.1

HEPA Filter ........................................................................................... 11

2.5.2

Ionizer Technology ................................................................................ 13

2.5.3

Ultraviolet Light Air Purifiers ............................................................... 14

2.5.4

Zeolite Adsorbent .................................................................................. 15

2.5.5

Activated Carbon Adsorbent ................................................................. 16

2.5.6

Photocatalytic Filter ............................................................................... 18

2.5.7

Electrostatic Filter .................................................................................. 20

2.5.8

Ion Cluster Technology ......................................................................... 21

2.5.9

Pre-Filter ................................................................................................ 21

2.5.10 Photoplasma ........................................................................................... 21

2.5.11 Water Surface Trapping Technology ..................................................... 22
2.6 Interior Decoration .......................................................................................... 22
2.6.1

History of Interior Decoration ............................................................... 22

2.6.2

Definition of Interior Decoration ........................................................... 23

CHAPTER III NEEDS AND IDEAS ...................................................................... 24

3.1 Collecting Data ................................................................................................ 24
3.1.1

Air Purifier User .................................................................................... 25

3.1.2

Air Purifier Non-User ............................................................................ 36

3.2 Interpreting Data ............................................................................................. 45

3.3 Tidying up the Data ......................................................................................... 49
3.4 Grouping and Rating the Needs ...................................................................... 50
CHAPTER IV PRODUCT SPECIFICATION ...................................................... 53
4.1 List of Specification ........................................................................................ 53
4.2 Metric Needs ................................................................................................... 55
4.3 Benchmarking ................................................................................................. 58
4.3.1

Benchmarking on Metrics ...................................................................... 59

4.3.2

Description about Air Purifier in Benchmarking ................................... 61

4.4 Ideal versus Marginal Value ........................................................................... 63

CHAPTER V GENERATING PRODUCT CONCEPT ........................................ 66
5.1 Spilitting Problem ........................................................................................... 66
5.2 Existing Product Concept ................................................................................ 67
5.3 New Product Concept ...................................................................................... 69
5.3.1

Mechanical ............................................................................................. 69

5.3.2

Chemical ................................................................................................ 70

5.3.3

Prevention .............................................................................................. 71

5.4 Generate Concept ............................................................................................ 73

CHAPTER VI CONCEPT SELECTION ............................................................... 75
6.1 Concept Screening........................................................................................... 75
6.1.1

Screening I ............................................................................................. 78

6.1.2

Screening II ............................................................................................ 80

6.2 Concept Scoring .............................................................................................. 89

6.2.1

Explanation about Rating ...................................................................... 94

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6.3 Concept Testing............................................................................................... 97

6.3.1

Data Intrepetation of Interviews ............................................................ 99

CHAPTER VII CONCLUSION ............................................................................ 100

REFERENCE .......................................................................................................... 104

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LIST OF TABLES

TABLE 2.1 CONTAMINANT PARAMETER ....................................................... 6

TABLE 2.2 LIST OF POLLUTANTS AND THE EFFECT TO HEALTH......... 7
TABLE 3.1 LIST OF QUESTIONS, ANSWER, AND NEEDS........................... 45
TABLE 3.2 LIST OF NEEDS ................................................................................. 49
TABLE 3.3 GROUPING AND RANKING ........................................................... 51
TABLE 4.1 LIST OF SPECIFICATION ............................................................... 53
TABLE 4.2 MATRIX OF METRICS AND NEEDS ............................................ 55
TABLE 4.3 LIST OF SPECIFICATION ............................................................... 59
TABLE 4.4 IDEAL AND MARGINAL VALUE .................................................. 64
TABLE 6.1 SPECIFICATION PRODUCT AND CRITERIA SCREENING ... 77
TABLE 6.2 FIRST STEP OF CONCEPT SCREENING .................................... 78
TABLE 6.3 DESCRIPTION OF CONCEPT ........................................................ 80
TABLE 6.4 CONCEPTS OF AIR PURIFIER ...................................................... 83
TABLE 6.5 SCREENING II ................................................................................... 88
TABLE 6.6 THE CONCEPTS FOR SCORING ................................................... 92
TABLE 6.7 SCORING CONCEPT ........................................................................ 93

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LIST OF FIGURES

FIGURE 2.1 SIZE OF BACTERIA AND VIRUS ............................................................ 10

FIGURE 2.2 HEPA FILTER .............................................................................................. 11
FIGURE 2.3 UV FILTER ................................................................................................... 14
FIGURE 2.4 ZEOLITE ADSORBENT ............................................................................. 15
FIGURE 2.5 ACTIVATED CARBON FILTER ............................................................... 16
FIGURE 2.6 ACTIVATED CARBON TRAPPING COMPONENTS ........................... 17
FIGURE 2.7 PHOTOCATALYTIC FILTER ................................................................... 18
FIGURE 2.8 ELECTROSTATIC FILTER ....................................................................... 20
FIGURE 3.1 DEMOGRAPHIC AGE OF RESPONDENTS ........................................... 25
FIGURE 3.2 DEMOGRAPHIC DATA OF RESPONDENTS EDUCATION LAST
TAKEN ................................................................................................................................. 26
FIGURE 3.3 DEMOGRAPHIC DATA OF RESPONDENTS JOB .............................. 27
FIGURE 3.4 RESPONDENTS INCOME .......................................................................... 27
FIGURE 3.5 AIR PURIFIER USAGE ............................................................................... 28
FIGURE 3.6 CONDITION OF AIR POLLUTANT ......................................................... 29
FIGURE 3.7 IMPORTANCE OF AIR PURIFIER .......................................................... 30
FIGURE 3.8 DISADVANTAGE OF RECENT PRODUCT ............................................ 30
FIGURE 3.9 DESIRE PRICE RANGE ............................................................................. 31
FIGURE 3.10 ADVANTAGE OF RECENT PRODUCT ................................................ 32
FIGURE 3.11 AIR PURIFIER PLACEMENT ................................................................. 33
FIGURE 3.12 IMPORTANCE OF ROOM DECORATION .......................................... 34
FIGURE 3.13 IMPACT ON HEALTH .............................................................................. 34
FIGURE 3.14 DISEASE CHARTS OF RESPONDENT.................................................. 35
FIGURE 3.15 DEMOGRAPHIC DATA OF RESPONDENTS AGE............................ 36
FIGURE 3.16 DEMOGRAPHIC DATA OF RESPONDENTS EDUCATION LAST
TAKEN ................................................................................................................................. 37
FIGURE 3.17 DEMOGRAPHIC DATA OF RESPONDENTS INCOME..................... 38
FIGURE 3.18 DEMOGRAPHIC DATA OF RESPONDENTS LIVING ....................... 38
FIGURE 3.19 DEMOGRAPHIC DATA OF IMPORTANCE OF CLEAN AIR .......... 39
FIGURE 3.20 DISEASE CHART OF RESPONDENTS.................................................. 40
FIGURE 3.21 DEMOGRAPHIC DATA OF DOMINANT AIR POLLUTANTS ......... 41
FIGURE 3.22 DEMOGRAPHIC DATA OF DESIRED AIR PURIFIER ...................... 41
FIGURE 3.23 DEMOGRAPHIC DATA OF DESIRED PRICE RANGE ..................... 42
FIGURE 3.24 DEMOGRAPHIC DATA OF IMPORTANCE OF ROOM
DECORATION .................................................................................................................... 43
FIGURE 3.25 DEMOGRAPHIC DATA OF DESIRED DECORATION .......................43
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FIGURE 5.1 MIND MAP OF EXISTING PRODUCT CONCEPT.................................68

FIGURE 5.2 MAP OF NEW AIR PURIFIER CONCEPT ...............................................72
FIGURE 5.3 COMBINATION OF EXISTING CONCEPT AND NEW CONCEPT ....74
FIGURE 6.1 STEP OF DETERMINING CONCEPT.......................................................75
FIGURE 6.2 DATA ORIGIN OF RESPONDENTS ..........................................................99
FIGURE 6.3 APPROVAL OF RESPONDENTS DATATO NEWIDEAS CONCEPT
AND BUYING INTEREST ..................................................................................................99
FIGURE 6.4 BROCHURE OF CONCEPT TESTING ...................................................102

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