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communication is any behavior that results in an exchange of meaning- AMA communication maybe broadly the process of meaning full

interaction among people more specifically it is the process by which meanings are perceived and understanding are reached among human beings communication is a process by which information is passed between individuals and organizations by means of previously agreed symbols- pita little the national joint community for the communatie need of person with sevior disabled any act by which one person gives to or recives from another person any information about that persons needs desires perceptions knowledge or affective state communication may involve may take linguist or non linguist form and may occur through spoken or other rules- Julia Venezuela the source or the sender is the one who initiates the action of communicating audience or reciver are the persons for who the communication is intended a goal or purpose is the senders reason for communication the desired result of the communication the context or the environment is the background in which the communication takes place the message or the content is the information and conveyed medium or a channel is the means or method

the feedback is the recivers response to the communication as observed by the sender ha ha fjsjid information or the progress of the communication finding out about the understanding and needs of the target audience encoding the required information and ideas with symbols to create a message to suit the recover making efforts to get some feedback

Business communication skills are excellent important for company executives as the conduct of the business in a professional environment requires a rapid inflow and outflow of communication. Good communications are possible if the communicator has complete control of oral and written communication the communicator must arose customer interest hold customer attention satisfactory market quires and learn to clench deals, some ways in which communication impacts the corporate world are as follows 1. it helps corporate branding 2. It helps strategic implantation 3. It helps clients development 4. it helps clients 5. it helps sales enhancement 6. it helps information development 7. it enables cries management 8. it develops global competence

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