INTRODUCTION:

Before

1984, Mr. Nawaz Chattha was the employee of the Shezan bakers at the post of manager. Mr. Nawaz Chattha started his business from one out let in Muslim Town with bakers in 1987. Lahore It has 1700 employees working in its all departments. It has around 100 branches .

VISION:
To make Gourmet a global brand, recognizable for uniqueness world wide. To be and innovative and pioneer company continuously offering unique products and interesting service concepts others cannot even dream of.

MISSION:
By the grace of Allah we are the largest manufacturer of bakery and traditional Lahori Mithai in the provincial capital, Lahore.

COMPANY OBJECTIVES:
To build profitable customer relationship by delivering superior value. To provide such products those can increase targeted markets. To become a leader in the bakery and confectionary industry. To provide the quality products to the target market.

PRODUCTS AND SERVICES

SWEETS:
Gulab jaaman Barfi Laddoo Cham Cham

Halwas Rassgula, Patisa,

Jalaibee, Amarti, Ras malai and others

Bakers:

Bread, Buns, Rusks Cookies Biscuits Cakes

, Pastries, rolls, Patties, Pizzas, Chicken rolls, Nimko, Hotdogs, Sandwiches

Vegetables

Dairy Products:
milk Ice cream products.

Beverages:
Gourmet Cola Gourmet ice-cream soda Apple Sidra Gourmet Lemonade etc.

Filtered Water

MANAGEMENT PROCESS

widely spread variety of products need of management structural hierarchy

STRUCTURAL HIERARCHY:-

GENERAL MANAGER

ZONAL MANAGER SHIFT SUPERVISORS

EMPLOYEES

COMPETITOR ANALYSIS:

POSITIONING MAP:
Quality

Price

COMPETITIVE ADVANTAGE:
Pharmacy Restaurants Grill Catering Extended product line Supplier and distributor of its own

GROWTH STRATEGY:

Vertical integration:

Backward vertical integration Forward vertical integration

diversification strategy:

related Unrelated

STRENGTHS

OPPERTUNITIES

SWOT

WEAKNESSES

THREATS

Strengths
HIGH QUALITY REASONABLE PRICES EASILY ACCESSIBLE EXTENDING PRODUCT LINE LARGE MARKET SHARE SUPPLIER AND DISTRIBUTER

Weaknesses
LESS PROMOTIONAL ACTIVITIES

NOT ALL OVER PAKISTAN

Opportunities
FREE HOME DELIVERY

Threats
SWITCHING OF CUSTOMERS

ONLINE SALES

COMPETITORS

ANY OTHER BUSINESS

NO INNOVATION

OUTLET IN OTHER CITIES

Recommendations:
Free home delivery

focus on reminder advertisement

offer kids meal with a gift

outlets in other big cities

CONCLUSION:

Gourmet is a bakery serving city Lahore. Gourmet has also captured its market and customers by increasing its product line and introducing different verities products of its own company into market within the peoples range of buying. Gourmet should focus on its threats and weaknesses.