2011

 2011

4.


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2011
2011

39.
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NMMAgeny

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 2011

The New Media Marketing Agency

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 2011

: 2003 2- 17- Google

Blogger- Pyra Labs- .
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. 2007 1- 10-
Friendster Google-
Google MySpace-
Friendster- .
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Orkut- Google- .
.
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.

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.

Google talk beta: 2005 8- 24- Google Talk beta- .

,
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2007 2- 14- .

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2009 , Google Latitude- .
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.
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, .

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Gmail Chat- .
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Google Reader- . Atom
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.
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.

. 2007 12-
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.

Google Romance: Google 2006 4- 1-

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Romance-

. 4-
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YouTube: 2006 10- 9- 1.65

YouTube . Google YouTube .

Writely: Google 2006 6- 9- Google Docs-

shareable-

.

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Picasa Web Albums- .

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Picasa-
.
Picasa-
.

Google Docs: Google 2010 1-

1 GB- , 1 GB 0.25
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.

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100 .

GrandCentral: Google 2007 7- 2- 50

Google Voice
.
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MySpace(Fox Interactive Media )- (context)-
, 2010 900
.


2011
2011

Zingku: Google 2007 9- 27- Zingku

. private
beta .

OpenSocial: 2007 11- 1- Google

OpenSocial- MySpace

. Google- OpenSocial
, ,

,
.

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, OpenSocial . Google Friend Connect
. Hi5, Orkut, Plaxo, MySpace,
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.

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,
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, , wiki,
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eBay .

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Aardvark 50 . Google-
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.

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 2011

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15

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17

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19

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21

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23

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24

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 2011

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 2011

28

(outbound)

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 2011

29

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 2011

30

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 2011

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32

2011

 2011

33

 2011

34

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 2011

36

Social Media Marketing


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 2011

,
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2011

 2011

39

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 2011

40

Yahoo! 2.08 , Microsoft 1.9 .

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 2011

41

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42

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 2011

43

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 2011

44

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 2011

46

10

45%
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.

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.

57

57

15
.

15

?
2010

94%

.

94%

6%
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6%

?
:

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68%

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.

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34% ,

:
ohma.org/home.php
Messegeonhold.us.com
Voicestamps.com/phone_versus_internet.html

(Kate Zabriskie)

.

.

(Helen Keller)

,

.

.
(George S. Patton)

(Alan Weiss, Ph.D)

:
www.allbusiness.com
www.connectionsmagazine.com
moneycentral.msn.com
www.changewaveresearch.com

.

,

 2011

47

CRM* ?

*(
)

.

.

1.

,
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.
3.
.
4.
.
5.

.
6. .
7. .
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.

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(KPI) .
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.


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.

 2011

48

?


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, .

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.

(social customers)


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.



.

(social media)



.




.

, ,
.

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:

. ( 5.4%-
)
65.1%
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.
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.
,


.

,
.

 2011

49

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 2011

50

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2010
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.

 2011

51

52

2011

 2011

53

The New Media Marketing Agency

.

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.

 2011

54

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.
.

 2011

55

56

2011

 2011

57

,
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,
.
,
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250,000 .
,
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!

 2011

58

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.

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4

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5
6
7
8

,


.

,
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.
,
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,

.

,
,
.

 2011

59

61
61

2011
2011

STRATEGY

Digital marketing strategic planning-

Media strategy-
Channel integration-

NEW MEDIA MARKETING

Emerging media-
Social media-
Viral marketing-

CONTENT MARKETING

Press releases - .
E-Books -
Case studies -

MANAGEMENT

Analytics-
ROI & Measurement - ,
Reporting - .

ART AND DESIGN

Brand identity -
Web usability -
Web design -

DEVELOPMENT

Web and mobile applications-

Content management system-
E-commerce-

BOOTCAMP AND TRAINING

Measuring ROI-
New media tools -
Case studies - .

62 2011

201162

 2011

Glossary
:
1. New media -
2. Infographic -
3. Social media - ,


4. Social network - ,


5. Internet -
6. Web - -
7.
Web site - -
8. Web page - -
9. Online - -
10. Content marketing -
11. Content -
12. Account -
13. Customer Relationship Management /CRM/ -

//
14. E-marketing -
15. E-mail marketing -
16. RSS -
17. Browser -
18. Dashboard -
19. Post -
20. Category -
21. Editor -
22. Analytics -
23. Theme -
24. Conversion -
25. Landing page -
26. Whitepaper -
27. Open rate -
28. Benchmark -
29. Inbound marketing -
30. PR -

63

64

2011