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    Arpita Mehta
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    Dabur established in 1884 with a portfolio of over 250 Herbal / Ayurvedic products Consumer products categories like hair care, oral care, Health care, skin care, Home Care and Foods Distribution network, covering over 2. Million retail outlets Available in over 60 countries across the globe 19 world class manufacturing plants catering to needs of diverse markets Dabur's overseas revenue today accounts for over 30% of the total turnover

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    Dabur established in 1884 with a portfolio of over 250 Herbal / Ayurvedic products Consumer products categories like hair care, oral care, Health care, skin care, Home Care and Foods Distribution network, covering over 2. Million retail outlets Available in over 60 countries across the globe 19 world class manufacturing plants catering to needs of diverse markets Dabur's overseas revenue today accounts for over 30% of the total turnover

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    16 views15 pages

    Presentation1 Strategig

    Uploaded by

    Arpita Mehta
    Dabur established in 1884 with a portfolio of over 250 Herbal / Ayurvedic products Consumer products categories like hair care, oral care, Health care, skin care, Home Care and Foods Distribution network, covering over 2. Million retail outlets Available in over 60 countries across the globe 19 world class manufacturing plants catering to needs of diverse markets Dabur's overseas revenue today accounts for over 30% of the total turnover

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Dabur India Pvt Ltd.

    About Dabur
    Established in 1884 : 125 Years of Trust & Excellence World leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products Consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods Distribution network, covering over 2.8 million retail outlets Available in over 60 countries across the globe 19 world class manufacturing plants catering to needs of diverse markets Indias leading FMCG Companies with Revenues of over Rs 6,146 Crore & Market Capitalisation of US $5 Billion Dabur's overseas revenue today accounts for over 30% of the total turnover

    Milestones
    1884 - Established by Dr. S K Burman at Kolkata 1896 - First production unit established at Garhia

    1919 - First R&D unit established 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated 1940 - Personal care through Ayurveda 1957 - Computerisation of operations initiated
    1970 - Entered Oral Care & Digestives segment

    Product Mix Width Strategy


    Home Care Home Care

    Personal Care

    Foods

    Hair Care

    Skin Care

    Digestives

    OTC and Ethical's

    Oral Care

    Health Supplement

    Foods

    Integrated activities

    SWOT Ananlysis

    Weakness
    Profitability is uneven across product line Low penetration in rural areas in food, Health supplement and home care categories. Dabur R & D work is low and insignificant, which is a major weakness in FMCG as it constantly creating new products.

    Opportunities

    5 poters model

    Acquistions

    Internal Enviornmnent

    VIRU Analysis

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