PANKAJ KUMAR

INFORMATION TECHNOLOGY

PROF. MANJIRI KARANADIKAR

INTRODUCTION
Started in June 2000 by ITC.
Brainchild of S Sivakumar Promoted by Y.C.Deveshwar, Chairman of ITC

e-Choupal is a Hindi word which means Village meeting place

It is largest Internet-based initiative in rural

area

It covered 10 states & 40,000 Villages. There are 6,500 e-Choupals in India. 4 Millions Farmers e-empowered

Structure of e-Choupal

CHARACTERISTICS
Customer centric Used for many commodities and multiple

transaction
Easily scalable

Uses local talent and local people and develops local

lenders.

Initial Problem Faced by e-Choupal

Infrastructural inadequacies Power supply Telecom connectivity and bandwidth

Challenge of imparting web skills

Core information
Weather Pricing News Customized Quality solutions Intelligent Product Deployment

AWARDS

Awards
United Nations Industrial Development

Organization (UNIDO) Award in 2008.

Stockholm Challenge Award in 2006 Innovation for India Award in 2006.

World Business Award in 2004.