Topic: A STUDY ON CONSUMER BUYING BEHAVIOR TOWARD MOBILE HANDSETS OR CELLULAR PHONES RESEARCH OBJECTIVES: 1.

To ascertain the attributes which influenced the customers in selecting a particular cell phone services provider. 2. To study the consumers behavior towards different cellular service providers. 3. To assess the general problems faced by the cellular service users. 4. The psychology of consumers how he think, feel, reason, and select among different alternatives (e.g., brands, products, and retailers); 5. The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); 6. The consumer behavior while shopping or making other marketing decisions; 7. Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; 8. How consumer motivation and decision strategies differ among products that differ in their level of importance or interest that they entail for the consumer; and 9. How companies can adapt and improve their marketing campaigns and strategies more effectively to reach the consumer. Research Design: Exploratory And Descriptive Research Research Methodology: Primary Data Questioniare Method Secondary Data-Internet, Blog, Web Discussions, Journals Sampling Technique- Convenient Sample Size Sample Size 100 ( 50 Students And 50 Working Professionals) HYPOTHESIS: 1. 2. 3. 4. 5. 6. 7. Who Influences The Consumer Most While Making A Buying Decision Important Factors For A Consumer While Making A Buying Decision Relationship Between Occupation Of A Person And Features Of A Mobile Handset Relationship Between Income And Features Of A Mobile Handset Relationship Between Gender And Features Of A Mobile Handset Relationship Between Education Features Of A Mobile Handset Relationship Between Age And Features Of A Mobile Handset

TOOLS USED SAMPLING HYPOTHESIS TESTING COMPARISON ANALYSIS CHI SQUARE TEST