A PROJECT REPORT

On Demat Account

A project Report submitted In partial fulfillment of the

requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)
TO

MADURAI KAMARAJ UNIVERSITY,MADURAI

BY
PRAVEEN KUMAR
Reg No.A8750123
Under the guidance of
MS.Srishti Sharma

RAI BUSINESS SCHOOL

56/1,NEAR DEPOT SQUARE,BHADBHADA ROAD,BHOPAL
(M.P.)

1
 PREFACE

The successful completion of this project was a unique

experience for me because by visiting many place and
interacting various person ,I achieved a better
knowledge about sales . The experience which I gained
by doing this project was essential at this turning point
of my carrer this project is being submitted which
content detailed analysis of the research under taken by
me.

The research provides an opportunity to the student to

devote his/her skills knowledge and competencies
required during the technical session.

The research is on the topic “Reliance Demat Account”

2
 ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to

various people who have shared their valuable time and made
possible this project ,through their direct indirect cooperation .

My honourable Mam Mrs. Swati Tiwari (HOD) and Mrs.

Srishti Sharma (Faculty)Rai business School BHOPAL ,for
allowing me to work on this project and provide necessary
help.

I thank my respected faculties ,dear friend & colleagues

,who help me in every possible ways , support me and
encouraged me to explore new dimensions.

PRAVEENKUMAR
MBA IInd Semester
Enrollment No-A8750123

3
 CERTIFICATE

This to certify that PRAVEEN KUMAR ,M.B.A II

Semester ,Rai Business School BHOPAL,Madurai
Kamaraj University has done project on “Reliance
Money “and has successfully completed his project on
“Reliance Demat account “
This report is completed under my on .It is only for
academic purpose and is a bonafide work done by
researcher .

Project Guide
Mr.s Srishti Sharma
Faculty
Rai Business School

4
 DECLARATION

I Praveen Kumar do here by declare that the project

work entitle on the “Reliance Demat Account ”at
Bhopal is the original work done by me .

This project report presented as a partial fulfillment

requirement for the degree of Master of Business
administration.

PRAVEEN KUMAR
MBA 2nd semester
Rai business School
Bhopal

5
 CONTENTS

Introduction 7
Company Profile 8
Product of the Reliance Money 16
Need for the study 35
Competitors 36
Objective 43
Research Methodology 44
Data Analysis and Interpretation 53
Observation and Finding 55
Limitation 57
Bibiliography 61

6
 INTRODUCTION

Reliance Money – Transacting and investing simplified.

Get ready to change the way you transact and invest in

financial products and services.Whether you wish to

transact in equity, equity & commodity derivatives,

IPO’s offshore investments or prefer to invest in mutual

funds, life & general insurance products or avail money

transfer and money changing services, you can do it all

through reliance money.Simply open a reliance money

account and enjoy the convenience of handling all your

key financial transactions through this one window.

7
 PROFILE OF RELIANCE MONEY

The Reliance – Anil Dhirubhai Ambani Group is among

India’s top three private sector business houses on all
major financial parameters, with a market
capitalisation of Rs.325,000 crores (US$ 81 billion), net
assets in excess of Rs.115,000 crores (US$ 29 billion),
and net worth to the tune of Rs.55,000 crores (US$ 14
billion)

Reliance Money is a comprehensive electronic

transaction platform offering a wide range of asset
classes. Its Endeavour is to change the way India
transacts in financial markets and avails financial
services. Reliance Money is a single window, enabling
you to access, amongst others in Equities, Equity &
Commodities Derivatives, Mutual Funds, IPOs, Life &

8
General Insurance products, Offshore Investments,
Money Transfer, Money Changing and Credit Cards.
Reliance Money is a group company of Reliance
Capital; one of India's leading and fastest growing
private sector financial services companies, ranking
among the top 3 private sector financial services and
banking companies, in terms of net worth. Reliance
Capital Ltd. has interests in asset management, life and
general insurance, private equity and proprietary
investments, stock broking and other financial services.
Reliance Capital is one of India’s leading and fastest
growing private sector financial services companies, and
ranks among the top 3 private sector financial services
and banking companies, in terms of net worth. The
company has interests in asset management and mutual
funds, life and general insurance, private equity
andproprietary investments, stock broking and other
activities in financial services

9
RELIANCE ADA GROUP

10
11
 Reliance Money
Reliance Money is a group company of Reliance
Capital, one of India's leading and fastest growing
private sector financial services companies, ranking
among the top 3 private sector financial services and

12
banking companies, in terms of net worth. Reliance
Capital is a part of the Reliance Anil Dhirubhai Ambani
Group.Reliance Money is a comprehensive electronic
transaction platform offering a wide range of asset
classes. Its endeavour is to change the way India
transacts in financial markets and avails financial
services.
Reliance Money is a single window, enabling you to
access, amongst others in Equities, Equity &
Commodities Derivatives, Mutual Funds, IPOs, Life &
General Insurance products, Offshore Investments,
Money Transfer, Money Changing and Credit Cards

The Reliance Anil Dhirubhai Ambani Group is one of

India's top 3 business houses, and has a market
capitalisation of over Rs.2,90,000 crore (US$ 75
billion),net worth in excess of Rs.40,000 crore (US$ 10
billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion),

13
net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero
net debt.

Chairman's Profile:

14
Regarded as one of the foremost corporate leaders of
contemporary India, Shri Anil Dhirubhai Ambani is the
chairman of all listed companies of the Reliance ADA
Group, namely, Reliance Communications, Reliance
Capital, Reliance Energy, Reliance Natural Resources
and Reliance Power.He is also Chairman of the Board
of Governors of Dhirubhai Ambani Institute of
Information and Communication Technology, Gandhi
Nagar, Gujarat.Till recently, he also held the post of
Vice Chairman and Managing Director in Reliance
Industries Limited (RIL), India's largest private sector
enterprise. Anil Dhirubhai Ambani joined Reliance in
1983 as Co-Chief Executive Officer, and was centrally
involved in every aspect of the company's management

If we look for examples to prove this quote then we can

find many but there is none like that of Reliance Money.
The company which is today known as the largest
financial service provider of India.

15
 Reliance Capital has interests in asset
management and mutual funds, life and general
insurance, private equity and proprietary investments,
stock broking, depository services, distribution of
financial products, consumer finance and other
activities in financial services.Reliance Mutual Fund is
India's no.1 Mutual Fund. Reliance Life Insurance is
India's fastest growing life insurance company and
among the top 4 private sector insurers. Reliance
General Insurance is India's fastest growing general
insurance company and the top 3 private sector
insurers.

Reliance Money is the largest brokerage and distributor

of financial products in India with more than 2.5 million
customers and the largest distribution network.
Reliance Consumer finance has a loan book of over Rs.
8,000 crores at the end of June 2008. Reliance Capital

16
has a net worth of Rs.6,862 crores (US$ 1.6 billion) and
total assets of Rs. 19,940 crores (US$ 4.6 billion) as of
June 30, 2008 and over 26,000 employees.Money has
increased its market share among private financial
companies to nearly Convenient & effective – Anytime
& anywhere financial transaction capability. Launched
inApril 2007. It provides the Flat fees system. It has 2.2
million customers in 1 year of official launch. It has over
5,000 outlets across 700 towns/cities. Average daily
turnover – in excess of Rs 2,000 crores. Considering the
entire life market, including the Rs. 12,890 crores
booked by life insurance Corporation, Reliance life
insurance market share works out to around 6.25%
.The life insurance market continuous to be dominated

by LIC which has about 67% share this only a marginal

dip from its 73% share in end-July . These comparisons
are only for first year or new business premium.

RELIANC MONEY PRODUCT OFFERING

17
1. Trading Portal (with almost negligible brokerage )

• Equity Broking

• Commodity Broking

• Derivatives ( Futures & Options )

• Offshore Investments (Contract For Differences)

• D-Mat Account.

2. Financial Products

• Mutual Funds

• Life Insurance

o ULIP plan

o Term Plan

o Money Back Plan

• General Insurance

o Vehicle/Motor Insurance

18
 o Health Insurance

o House insurance

• IPO’s

• NFOs

3. Value-Added Services

• Retirement Planning

• Financial Planning

• Tax Saving

• Children Future Planning

5.Credit Cards

4. Gold coins retailing

19
.“Success is a journey, not a

distination’’

RELIANCE DEMAT ACCOUNTS

Overview of Demat Account

In India, a Demat account the abbreviation for

dematerialised account, is a type of banking account

which dematerializes paper-based physical stock shares.

The dematerialised account is used to avoid holding

physical shares: the shares are bought and sold through

a stock broker. This account is popular in India. The

20
Securities and Exchange Board of India (SEBI)

mandates a demat account for share trading above 500

shares. As of April 2006, it became mandatory that any

person holding a demat account should possess a

Permanent Account Number (PAN), and the deadline

for submission of PAN details to the depository lapsed

on January 2007.

Procedure

1. Fill demat request form (DRF) (obtained from a

depository participant or DP with whom your

depository account is opened).

21
2. Deface the share certificate(s) you want to

dematerialize by writing across Surrendered for

dematerialisation.

3. Submit the DRF & share certificate(s) to DP. DP

would forward them to the issuer / their R&T Agent .

4. After dematerialisation, your depository account with

your DP, would be credited with the dematerialised

securities.

Reliance Money Demat Account Services

Reliance Money – Transacting and investing simplified.

Get ready to change the way you transact and invest in

financial products and services.Whether you wish to

transact in equity, equity & commodity derivatives,

IPO’s offshore investments or prefer to invest in mutual

22
funds, life & general insurance products or avail money

transfer and money changing services, you can do it all

through reliance money.Simply open a reliance money

account and enjoy the convenience of handling all your

key financial transactions through this one window.

Benefits of having a reliance money account

•It’s cost effective

You pay comparatively lower transaction fees. As an

introductory offer, we invite you to pay a flat fee of just

Rs. 500/- and 750/- and transact through reliance

money. This fee is valid for two months or a specified

transaction value

23
The table below for details.

• Its offers single –

Through reliance money’s associates, you can transact

in equity, equity and commodities derivatives, offshore

investments mutual funds, IPO’s life insurance, general

24
insurance, money transfer, money changing and credit

cards, amongst others.

•Its convenient

You can access reliance money’s services through

•The internet

•Transaction kiosks

•The phone (call & transact)

•Our all – India network of associatesOn an assisted

trade (through the call centre or our network of

associates) a charge of Rs 12 per executed trade

applicable.

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•Its SafeYour account is safeguarded with a unique

security number that changes every 32 seconds. This

number works as a dynamics password to keep your

account extra safe.

• You get your own demat account with reliance capital

at an annual fee of just Rs. 50/-.

• Its Its provides you a demat account

26
provides you a 3-in-1 facility

• You can access your banking, trading and demat

account through a single window and transfer funds

across accounts seamlessly.

• It provide you value- added services

At www.reliancemoney.com, you get

• Reliable research, including views of external experts

with an enviable track record

• Live news updates from Reuters and Dow Jones

• CEO’s / expert views on the economy and financial

markets

• Tools that help you plan your investments, tax,

retirement, etc. in the personal finance section

• Risk Analyser for analysis of your risk profile

27
• Asset allocators to build an appropriate investment

portfolio

• Innovative use of technology for facilitating

convenient trading/investments –

kiosks (similar to ATM’s)

28
Reliance Money Provide the kiosks (similar to ATM’s)

Facilities, to their customer through which the

customers can trade on available kiosks at the

particular Branch of Reliance Money. The company are

going to open these kiosks in the market as the ATM’s

of the Banks.Reliance Money provides 3 different

trading platforms for equity trading:

Insta Trade

Fast Trade

Easy trade

The benefits

• A safe and convenient way to hold securities;

• Immediate transfer of securities;

• No stamp duty on transfer of securities;

29
• Elimination of risks associated with physical

certificates such as bad delivery, fake securities, delays,

thefts etc.;

• Reduction in paperwork involved in transfer of

securities;

• Reduction in transaction cost;

• No odd lot problem, even one share can be sold;

• Nomination facility;

• Change in address recorded with DP gets registered

with all companies in which investor holds securities

electronically eliminating the need to correspond with

each of them separately;

• Transmission of securities is done by DP eliminating

correspondence with companies;

30
• Automatic credit into demat account of shares, arising

out of bonus/split/consolidation/merger etc.

• Holding investments in equity and debt instruments

in a single account.

Required Documents

The extent of documentation required to open a demat

account may vary according to your relationship with

the institution. If you plan to open a demat account with

a bank, a savings, current and, or other account for

which the holder have been issued a check book, such

holder has an edge over the non-account holder. In fact,

banks usually offer additional incentives to customers

who open a demat account with them. Along with

theapplication form, your photographs (with co-

applicants) and proof of identity/residence/date of birth

31
have to be submitted. The DPs also ask for a DP-client

agreement to be executed on non-judicial stamp paper.

Here is a broad list:

• A canceled check, preferably MICR

• Proof of Identification

• Proof of Address

• Proof of Pan card (mandatory)

• Recent photographs, one and, or moreFor proof of

identification and, or address self-attested facsimile

copies of PAN card, Voter’s ID, Passport, Ration card,

Driver’s license, Photo credit card, Employee ID card,

Bank attestation, latest IT returns and, or latest

Electricity/Landline phone bill are sufficient. While

32
they only ask for photocopies of the documents, they

will need the originals for verification.

Points To Remember

1. Only securities admitted by NSDL can be

dematerialized. The list is available with your DP.

2. Only securities registered in the name of the account

holder can be dematerialized.

3. Dematerialization is normally completed within 15

days after the share certificates have reached the issuer/

their R&T Agent. Thus it may take you a month from

the date you hand over shares, to receive demat credit.

4. Dematerialization would be done only when the

issuer / their R&T Agent is satisfied of genuineness of

securities & ownership status

33
5. All the joint holders should sign the DRF.

6. The pattern of holding in the DRF should match the

pattern of holding on the share certificate & the pattern

in which account is opened.

7. Demat requests with name(s) not matching exactly

with the name(s) appearing on the certificates merely on

account of initials not being spelt out fully or put afteror

prior to the surname, would be processed, provided the

signature(s) of the client(s) on the DRF tallies with the

specimen signature(s) available with the issuer/ their R

& T agent.

8. If the signature in the DRF does not match with the

signature available with the issuer/ their R & T agent,

the issuer/ their R & T agent may at the time of demat

confirmation, ask for additional documentation (like

34
bank attestation/ notarisation, etc.) to prove that the

certificate belongs to the person who forwarded the

DRF.

9. In case there is any problem in processing the DRF,

contact your DP and if he cannot resolve the problem

you may contact NSDL.

Benefit

Demat account has become a necessity for all categories

of investors for the following reasons/ benefits:

• SEBI has made it compulsory for trades in

almost all scrip’s to be settled in Demat
mode. Although, trades up to 500 shares
can be settled in physical form, physical
settlement is virtually not taking place for
the apprehension of bad delivery on

35
• account of mismatch of signatures,
forgery of signatures, fake certificates,
etc.

• It is a safe and convenient way to hold

securities compared to holding securities
in physical form..

• No stamp duty is levied on transfer of

securities held in Demat form.

• Instantaneous transfer of securities

enhances liquidity.

• It eliminates delays, thefts, interceptions

and subsequent misuse of certificates.

• Change of name, address, registration of

power of attorney, deletion of deceased's
name, etc. - can be effected across
companies by one single instruction to the
DP.

36
 • Each share is a market lot for the purpose
of transactions - so no odd lot problem.

Any number of securities can be

transferred/delivered with one delivery order.
Therefore, paperwork and signing of multiple
transfer forms is done away with. It facilitates
taking advances against securities on low
margin/low interest.

NEED OF THE STUDY

The need of the study arises because of the reason

that a trainee must understand the company, its
achievements and tasks, products and services
and also to collect information about its

37
competitors, its products and services offered. So
that, after understanding and collecting
information about the organization and its
competitors, a trainee will be able to work well
for the organization.

From the study I have

learned very much, about the company as well as
the strategy of the customers, which helps me a
lot at my working days.

38
 COMPETITORS

HDFC BANK is one of the leading Depository

Participant (DP) in the country with over 8 Lac demat
accounts.

HDFC Bank Demat services offers you a secure and

convenient way to keep track of your securities and
investments, over a period of time, without the hassle of
handling physical documents that get mutilated or lost
in transit.
HDFC BANK is Depository particpant both with –

39
National Securities Depositories Limited (NSDL) and
Central Depository Services Limited (CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical

certificates with delays in transaction, holding and
trading in Demat form has the following benefits :
Settlement of Securities traded on the exchanges as well
as off market transactions.
Shorter settlements thereby enhancing liquidity.
Pledging of Securities.
Electronic credit in public issue.
Auto Credit of Rights / Bonus / Public Issues /
Dividend credit through ECS.
Auto Credit of Public Issue refunds to the bank
account.
No stamp duty on transfer of securities held in
demat form.
No concept of Market Lots.

40
Change of address, Signature, Dividend Mandate,
registration of power of attorney, transmission etc. can
be effected across companies held in demat form by a
single instruction to the Depository Participant (DP).
Holding / Transaction details through Internet /
email.

Incase you need any more information or have any

queries , feedback & complaints , you may please mail
us at dphelp@hdfcbank.com

Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called

'SPEED-e' (Internet based transaction) whereby
account holder can submit delivery instructions
electronically through SPEED-e website (https://speed-
e.nsdl.com). SPEED-e offers secured means of
transaction processing eliminating preparation of
instruction slips and submission of the same across the

41
counter to the depository participant. The 'IDEAS'
facility helps in viewing the current transactions and
balances (holdings) of Demat account on Internet on
real time basis.

Disclaimer:
Whatever have been stated above are in the good
interest of the Investor / Demat Applicants / holders to
provide a brief picture about the depository system. You
are requested go through the guidelines of the
depositories before taking any further action. For
detailed guidelines, you are requested to approach your
nearest HDFC Bank branch. HDFC Bank will not be
responsible for any misunderstanding / act based on the
above. Also HDFC Bank might ask for additional
information / documentation than what has been stated
above to process your application / instruction.

42
 ICICI DIRECT

ICICIDirect (or ICICIDirect.com) is stock trading

company of ICICI Bank. Along with stock trading and
trading in derivatives in BSE and NSE, it also provides
facility to invest in IPOs, Mutual Funds and Bonds.
Trading is available in BSE and NSE

ICICIDirect offers 3 different online trading platforms to its

customersType of Account

1. Share Trading Account

Share Trading Account by ICICIDirect is primarily
for buying and selling of stocks in BSE and NSE.

43
 This account allows Cash Trading, Margin
Trading,

MarginPLUS Trading, Spot Trading, Buy Today Sell

Tomorrow and Call and Trade on phone.

ICICIDirect.com website is the primary trading

platform for this trading account. They also
provide installable application terminal based
application for high volume trader.

2. Wise Investment Account

3. Online Mutual funds investment allows investor
to invest on-line in around 19 Mutual Fund
companies. ICICI Direct offers various options
while investing in Mutual Funds like Purchase
Mutual Fund, Redemption and switch between
different schemes, Systematic Investment plans,
Systematic withdrawal plan and transferring
existing Mutual Funds in to electronic mode.
This account also provides facility to invest in

44
 Government of India Bonds and ICICI Bank Tax
Saving Bonds.
2.Active Trader account gives more personalized
investment options to the investors. It allows
investor to use online and offline stock trading. It
also provides with independent market expertise
and support through a dedicated Relationship
Manager from ICICI.

Active Trader also provides

commodity trading.

Brokerage and fees

Account opening fees : Rs 750/- (One time non-

refundable)

45
Brokerage : ICICIDirect.com brokerage
varies on volume of trade and inclusive of
demat transaction charges, service taxes
and courier charges for contract notes. It
ranges from 0.1% to 0.15% for margin
trades, 0.2% to 0.425% for squared off
trades and 0.4% to 0.85% on delivery
based trades.

Disadvantages of ICICIDirect

1. Getting access to ICICIDirect.com website during

market session can be frustrating.

46
 OBJECTIVE

• To find the market potential and market

penetration of Reliance Money product
offerings in Bhopal.
• To collect the real time information about
preference level of customers using Demat
account and their inclination towards
various other brokerage firms e.g.
Indiabulls, Sharekhan, Indiainfoline,
Religare, Alankit , Unicon.
• To expand the market penetration of
Reliance money.
• To provide pricing strategy of competitors
to fight cut throat competition.
• To increase the product awareness of
Reliance money as single window shop for
investment solutions.

47
 RESEARCH METHODOLOGY
Research Methodology refers to search of knowledge
.one can also define reseach methodology as a scientific
and systematic search for required information on
aspecific topic.

The word research methodology comes from the word

“advance learner ‘s dictionary meaning of research as a
careful investigation or inquiry especially through
research for new facts in my branch of knowledge for
example some author have define research methodology
as systemstized effort to gain new knowledge.

48
 TYPES OF RESEARCH

ANALYTICAL RESEARCH:-

It has to used facts or information already

available and analyze these to make a critical evaluation
of material.

SAMPLE SIZE :Considering the constraints it was

decided to conduct the study based on sample size of 50
people in specific age groups.

49
 METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both)

sources of data has been used .

1. Primary sources of data:In the primary sources of

data used Observation Method & Questionnaire
method.
2. Secondary sources of data :In the secondary
sources of data is used. (Internet , mazazine
,books, journals)

TOOLS OF ANALYSIS

50
 In the project work quantitative technique &
percentage method are has been used.

RESEARCH DESIGN

For the proper analysis of data simple

quantitative technique such as percentage were
used . It help in marketing more accurate
generalization From the data available .The data
which was collected from a sample of population
was assumed to be representing entire population
was interested .Demographic factor like age,
income and educational background was used for
the classification purpose .

51
DATA ANALYSIS AND INTERPRETATION

Q .1 Which bank is easily available every were ?

Company Name Percentage of respondent

Reliance Money 25
ICICI 15
HDFC 10

25

20

15

10

0
Reliance ICICI HDFC

52
Interpretation:- 50% have respondent of Reliance
Money, 30% have respondent of HDFC, 20% have
respondent of ICICI.

Q.2Which banking Demat account offered you a large

no. of services?

Company Name Percentage of respondent

Reliance money 25
HDFC 10
ICICI 15

25

20

15

10

0
RLIANCE HDFC ICICI 4th Qtr

53
INTERPRETATION : 50% have respondent of
Reliance Money, 20% have respondent of HDFC, 30%
have respondent of ICICI.

Q.3 Which bank provide you abetter email facility?

Company Name Percentage of respondent

Reliance money 23
HDFC 11
ICICI 16

25

20

15

10

0
Reliance HDFC ICICI

54
INTERPRETATION: 46% have respondent of Reliance
Money, 22% have respondent of HDFC, 32% have
respondent of ICICI.

Q.4 Which company provide a less BROKARAGE

rate ?
Company Name Percentage of respondent
Reliance money 21
HDFC 15
ICICI 14

25

20

15

10

0
Reiance HDFC ICICI 4th Qtr

55
INTERPRTETATION: 42% have respondent of
Reliance Money, 30% have respondent of HDFC, 28%
have respondent of ICICI.

Q. 5 Which company provide you a large number of

product and services?

Company Name Percentage of respondent

Reliance money 21
HDFC 15
ICICI 14

56
 25

20

15

10

0
Reliance HDFC ICICI

INTERPRETATION:- 42% have respondent of Reliance

Money, 30% have respondent of HDFC, 28% have
respondent of ICICI.

Represent a pie chart

57
 ICICI
27%

Reliance
45%

HDFC
28%

OBSERVATION

To study the sales and distribution management

and improve the Customer Acquisition Process by
analyzing the consumer behavior, response and

58
mindset towards the product and services the
company offers.
• 50% have respondent of Reliance Money, 30%
have respondent of HDFC, 20% have
respondent of ICICI.
• 50% have respondent of Reliance Money, 20%
have respondent of HDFC, 30% have
respondent of ICICI.
• 46% have respondent of Reliance Money, 22%
have respondent of HDFC, 32% have
respondent of ICICI.

• 42% have respondent of Reliance Money, 30%

have respondent of HDFC, 28% have
respondent of ICICI.
• 42% have respondent of Reliance Money, 30%
have respondent of HDFC, 28% have
respondent of ICICI.

SUGGESTION

59
The Brand image of Reliance Money is good in
market but according to customer saticfaction the
company have to provide the better service.
And also change the Market strategy

Limitations
• The time constraint was one of the major problems.
• The study is limited to the different schemes available
under the Demat account selected.
• The lack of information sources for the analysis part.

CONCLUSION

Reliance Demat Account is better than other Demat

account . Reliance Money have good return of

60
investment. A good brand is always welcomed over
here people are aware of quality so they go for ready
to spend bucks of money.
At last all con be concluded by that Reliance Money
is still growing industry in India
Reliance Demat account have less brokerage rate .
It provide a security with the use of specisl type of
key .

QUESTIONNAIRE

Q .1 Which bank is easily available every were ?

 Reliance Money
 HDFC
 ICICI

61
Q.2Which banking Demat account offered you a large
no. of services?
 Reliance Money
 HDFC
 ICICI

Q.3 Which bank provide you abetter email facility?

 Reliance Money
 HDFC
 ICICI

Q.4 Which company provide a less BROKARAGE

rate ?
 Reliance Money
 HDFC
 ICICI

Q. 5 Which company provide you a large number of

product and services?
 Reliance Money

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  HDFC
 ICICI

BIBLIOGRAPHY

Websites:
www.reliancemoney.com
www.hdfc.com
www.icicidirect.com

Referencebooks:
1. FINANCIAL INSTITUTIONS AND MARKETS -

63
L.M.BHOLE
2.INVESTMENT MANAGEMENT - V.K.BHALL
3.Research methodology :KOTHARI

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