CH 2.

Supply Chain Management

Supply Chain Planning (:SCP)

/()

Supply Chain Execution(:SCE)



.

.

.


.

,
(variability) ()
, .


(- )

(Lean)

(rework)

(JIT)

(wholesale
r)

(retailer)

(consumer)

20

20

15

15

15

15

10
5
0

10
5

20

20

(manufacture
r)

10
5

10
5

(upstream)

(Bullwhip Effect)

(downstream)

P&G

P&G
P&G

(
) 3
(local DC)
70

 -Bullwhip
P&G

/
Wholesalers

customers
Retailers
.

(s, S)



,
,



(centralization)
.

.


.


()
EDLP

EDLP(EveryDay Low Pricing)

.

.
(upstream)
.

.
(cross-docking)
,
.

VMI

VMI(Vender Managed Inventory)

,
.
VMI
.

(upstream)
.

,
.

3
Hau Lee (2000)
(information integration)
(coordination)
(organizational linkage)


(Information Integration)


(Information Integration)

(Coordination)

(Coordination)

, ,

VMI (Vendor Managed Inventory)
CRP (Continuous Replenishment Programs).

(Channel assembly)
(redeployment), (consolidation),
(sharing)
, (inventory pooling),
(supplier hubs)

VMI
Barilla Spa Cortese
Barilla SpA
Cortese .
46% ,
67% 0% .

VMI
3M, P&G, Wal-Mart

3M P&G Pampers()
() VMI
, P&G
.
P&G Wal-Mart VMI
, 3 (3M, P&G,
Wal-Mart) VMI .
CRP(Continuous Replenishment
Program, ) .

CRP (Continuous Replenishment Program)

push

CRP EDI
,
,

,

(Supplier Hub)

Apple, Compaq, HP, Dell, Cisco, 3Com,

Volkswagen .

PC
-

 &

(direct sales model)

, , .
.
Dell, Gateway .

(sales agent model)

HP, Compaq
,


(channel assembly model)
IBM



.
A/S , . (
A/S
,
.)
A/S

.
HP .


(Organizational Linkage)


(Organizational
Linkage)

EDI,

Triple-A
Triple-A

3 Hau Lee
(2004)

Triple-A
(Agility)

(Agility)

(collaborative relationships)
(postponement)

(inventory buffer)

Triple-A
(Adaptability)

(Adaptability)

; ,

Triple-A
(Alignment)

(Alignment)

, ,
,




.

.



.

.



.

 ()

. CEO

.

, ,

.

.

.

.

,
,
.

(alliance)
.
/

Part.1

,

Part.2
need
, .
.

Part.3

&


Part.3

/ , ,

+ +
CRM, CSM, ,

, ,

, / , /

Part.4

Part.5

Step 1.
Step 2.

Part.6

Part.7

&

Part.8 2
,
,
2

Part.9

CRP

CRP

EDI

.
.

IT

SCM of Dell Computer