A2 P

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Style Guide

SI520 HW6 PHASE 2 Yen Ling Chang

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Concept Description

I choose this logo from my phase 1 three designs because it is the one havingthe most unity and including the most component the client want to keep fromtheir original logo. Colors are chosen from the original logo which the client want to keep; I choose Arial as typography due to it is clear and simple to read, and also easy for me to transform the save the children logo to integrate with letters. After studying what the client requests, I found that the original logo has 4 colors, just the letternumber of A2LP. Moreover, some strokes of A2LP are quite suitable to integrate with the save the children image and thats why I decide to make this design.

Typography
Logotype font: Arial Bold Arial Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arail Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logotype Scalability

A2 P
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A2 P
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A2 P
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.5 A 2 P

Free Space Guide

1/8X

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Color Variants

A2 P A2 P
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A2 P A2 P
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A2 P A2 P
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Design Challenge
logotype width: 9 logotype height: 4

A2 P
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