I.

EXECUTIVE SUMMARY

Opportunity & the Description of the Business There are many selections of T-shirts available in the market today. However, does it fulfill what does young people want in terms of design and style? We believe that some people are not satisfied with the current selections of design available for T-shirts, Thats why we intend to create T-shirts that are distinguished from other kind of T-shirts in terms of style and design. Co petiti!e A"!#nt#$e The advantage of making T-shirt ompany is that its easy to run and has low set up cost

compared with other business. !or instance, you "ust need to use computer as a media of transforming your design ideas into production. #esides that, it is very fle$ible because you can ad"ust any design to what the customers demands. #esides that, our competitive %dvantage is creative and provocative design in our tee shirt. T#r$et M#r%et &ur target market is any young people that like to wear T-shirt. When we decide to go with this idea, we ask ourselves' (oes everybody likes to wear T-shirts? )es, they do* %lmost every university students wear T-shirts when they go to campus. +ot only university students, high school students and older people also like to wears T-shirts. &ur priority is to sell Tshirts to the students of ,conomics !aculty -. and around -. campus, including !aculty of /aw, ,ngineering, and !.#. The M#n#$e ent Te# The management team consist of 0 division, which are design, production,financing, and marketing. &ur group consist of 1 people, there are 2 people in charge of production, searching suitable printing company that can print our T-shirt designs. Then, there are 2 people in charge of marketing, who spend their times promoting our design to potential customers and also analy3e what kind of T-shirt design that young people like to have and wear. %nother one is design section, consist of 4 person, who in charge of creating good Tshirt designs and research on target market. The last but not least is the finance division,

consist of 4 person, who set the basic price of the t-shirt and also collect the capital earned from each individual members. The type of working system we adopt is matri$ system or cross functional division. 5o, we always share our ideas together and all division are working not individual, but always together. &in#nci#' (ro)ection We will raise the capital from each of our members. We forecast that we will sell around 466 T-shirt, thats why we need around 7p 896,666: each person for the start-up cost. However, we might change our financial strategy depending on what the market demands. E*it str#te$y The payback period of investment in this company is occurring when the two-third of the entire product are sold. .f all of the products are sold the company will get the e$pected profit that we already figure in financial pro"ection. &n the other hand if the product is not sold then each of members in this company will face the loss.

II. T+E BUSI,ESS

A. The Opportunity

Throughout the 4;<6s and ever since, T- shirts have flourished as a personal e$pression. These garments allow consumers to flaunt their taste and e$pression in an ine$pensive way, in addition to being decorative. These cause the product become popular among teenagers and young adult. This opportunity allow us to produce T5hirt with creative design that can attract our target consumer.

B. The Description on Business

&ur business runs on garments industry, especially in Tee 5hirt which is a shirt that is pulled on over the head to cover most of a person=s torso. These garments allow consumers to flaunt their taste or e$pressing >olitical and social statements an ine$pensive way, in addition to being decorative. &ur team agreed that tee shirt is the most suitable types of garments in our business, thus we decided to use this as our product. !or marketing and profit purpose, we also produce ?eychain as a package, so customer will be more interested in buying our product. &ur mission is not only to gain profit but also to increase social consciousness in nationals spirit.

C. Co petiti!e A"!#nt#$e

&ur competitive %dvantage is the @uality of our products material and competitive price. We also provide creative, motivational and provocative design that attractive for our target market.

D. Current St#tus #n" Re-uire ents

#ased on our pro"ected timeline and current status, we are already producing keychain and in a ne$t few days we will start the production of shirt. !or further information, you can look in our business timeline. &ur re@uirements for now is collecting capital for shirt production and deeper planning and strategy for marketing.

....A%+%B,A,+TT,%A %. Aanagement Team

The team members has a many kind of background, therefore it may lead to that each member has a different technical e$pertise which really supporting us in running in this business simulation pro"ect.

!or instance, Aikky as our >ro"ect &fficer have a speciality in designing ob"ect, admitedly he often "oined anykind of designing team in anykind of event. .n this pro"ect, he is the conceptor of the design. 5econdly, both %ngra and Theo have a numerous partner in t-shirt production which also helping us to compare those stores then select the best @uality and price among them. +e$t is (hini. 5he is good at accounting, that is why we choose her to responsible of every money activity including its book keeping during this business simulation. /astly, the marketing team. ,venthough, all of us are going to do the seabout the marketing activity, marketing concept and strategy are maintained by %sti and (iva as our marketing team.

.C. ompany 5tructure, .ntellectual >roperty, and &wnership

%. &rgani3ational 5tructure &rgani3ational hart

(escription of organi3ational structure

4. Head company and creative departement Head of company are responsible as the leader of company and manage the subordinat department of it. reative department will make a design and idea for product that will be sell by company.

2. &perational (epartement .n operational department they are responsible for the operation of the company, which is inluding the production of the product.

D. Aarketing (epartement .ntroduce the product to the market are "ob that assign to marketing department. They will promote the product to the market that hopefully will help the selling of the product.

0. !inancial (epartement !inancial departement will manage the financial of company, this is includes the cash flow of company and also the financial report of company.

#. &wnership 5tructure

%ctually in this company the head of company will have 26E share of company. Then the rest member of company wil have 41E of total share. Those percentages is reflected from their contribution in investment. 5o, the profit and loss will also divided e@ual to the contribution from each member. ,ach of us should responsible and perform well in particular departement we assign for.

. .ntellectual >roperty

The business is in the beginning period and also the production of our product is still on the small scale that is why we have not made the copyright, trademark, or patents for our product.

C. I,DUSTRY A,A.YSIS

A. In"ustry "escription

&ur pro"ect is in clothing industry, ever since clothing is one of basic needs for every person, then we designed it to be more attractive so that in fulfill our needs and do it in style.

B. T#r$et M#r%et

%ctually, our target markets are varies, but our main targets are teenager and youth, ages from 41 to around 21F both female and male. We set a reasonable price for youngsters, compare to many outlets around Gakarta. We offers a good cotton which has the same @uality as HdistroI and it is also include HBaruda .ndonesiaI keychain, not only useful for keychain but also for opening the bottle and at the same time we encourage them to proud to our +ational /ogo, so basically our product is available for anyone.

C. Co petiti!e An#'ysis

>robably competitor will not affecting very much since this design very rare, but the problem is not every people would like our product, since this t-shirt will only have a few design, it is a bit hard to meet the market satisfaction.

VI. MAR/ETI,0 (.A,

A. (ricin$ Str#te$y

We will set up the price with middle price level, around ma$imum 7p. 86,666,for each t-shirt including key chainF because our target is a teens and youth, we do not want set up the price too high.

B. Ch#nne' of Distri1ution

We are going to divide the same @uantity of our product to our team member, then we use direct marketing as our main strategy. We are planning to give everyone who helping us in introducing the product a 7p. 9.666 as a comission. %nd all about ordering and delivering are e$cluded from their responsibilities, it is ours. Hopefully this would stimulate the selling of our product.

C. (ro otion #n" A"!ertisin$

The promotion and advertising strategy are ' 4. (irect marketing 2. Aouth to mouth D. >oster in wall maga3ines 0. Website J!acebook, Twitter, ?askus, #logK 9. (irect message J5A5, e-mailK 1. ,tc

VII. O(ERATIO,S (.A,

A. Metho" of (ro"uction

&ur method of production is simply by creating a design for products J.n this pro"ect Tee 5hirt and ?eychainK and ordering the product from trusted printing business. We are using economic of scale whereby we can cut some cost in production.

B. 2u#'ity Contro' &ur Luality control is by assuring and failure testing the design and production of products to meet or e$ceed customer re@uirements. However we also assuring our @uality by selected high @uality assuring tee shirt printing business.

C. Custo er Supports We provide customer supports by replacing malfunction or broken ?eychain or Tee shirt. %nd we also provide si3e changing if the si3e of tee shirt is not suitable for the consumer however it depend on its tee shirt si3e availability.

C.... !inancial >lan

%.

apital 7e@uirement

5ource of fund of this company is came from the members of this company. !or the leader of company, he invest 26E of total investment for running business. Then the rest of its member will invest 41E from the tolat of investment. %ll the source of fund will directly allocate for the production of company.

#. &verview of !inancial >ro"ections

The financial pro"ections are prepared in order to know when the breakeven point of this company will happen. %lso how much the profit company will get after all the product of company are sold. That is why the the financial pro"ections is made.

. >ayback and ,$it 5trategy The payback period of investment in this company is occur when the half of all the product are sold. .f all of the product are sold then company will get the e$pected profit that we already figure in financial pro"ection. &n the other hand if the product are not sold the each of member in this company will face the loss.

&I,A,CIA. (.A,

B#'#nce Sheet In Be$innin$ (erio"

ASSET Current Asset ashM Tot#' Asset 2,466,666

.IABI.ITIES & O3,ER4S E2UITY .i#1i'ities O5ner4s e-uity 678997999 Tot#' .i#1i'ities & o5ner4s e-uity 2,466,666 678997999

Inco e St#te ent &or En"in$ (erio"

5alesM ost of goods soldM &ther e$pense ,et Inco e

D,<66,666 4,;99,666 409,666 87:997999

!or the profit , we divide the net income e@ually, which is' ; Rp 87:997999 < = ; Rp 6>?7???.??

@#ssu ption in c#sh .nvestment each member N D96,666

@#ssu ption in s#'es 4 T-shirt N 99,666

4 ?ey chain N 9666

@#ssu ption in CO0S 4 T-shirt N 2<,666

4 ?ey chain N 2896

%. 5upplier detail T-5hirt factory +ame ' Ar. 5tefanus

%ddress ' Bedung Augi Briya /t.2 Gakarta Timur ?eychain 5upplier +ame ' Ar. #asan ,mail ' tsubasan44Oyahoo.com >hone +umber ' 6<4;8200091 %ddress ' Gl. ?H 5yahdan. gg keluarga no D;s Gakbar 26<44, .ndonesia

IX. CRITICA. RIS/ &ACTORS

.n tee shirt or ?eychain business our risk is not too high however our risk factors are including failed in production where the tee printing business failed to printed our desired tee shirt design P olors or designQ and dont take any responsibility on it. We also need to be careful in si3ing area and research on most demanded tee shirt si3e

Entrepreneurship Ti e'ine

(ERSO, I, C+AR0E TIME +ovember 6; 266; +ovember 44 266; DESCRI(TIO, !irst 7evision for 5hirt and ?eychain Aikky 5econd 7evision for 5hirt and ?eychain Aikky

+ovember ; - 42 266; +ovember 44 266; +ovember 4D 266; +ovember 41 266; +ovember 48 266; +ovember D6 266; +ovember D6 266; (ecember 40 266; (ecember 40 266;

5earching for 5upplier ?eychain !inished >roduction

%nggra and Theo

!i$ed 5upplier and (esign 5tart 5elling >in >roduction 5tarts %ll !inancial onducted

%ll %nggra and Theo

7eport (hini %nggra and Theo %sti and (iva %sti and (iva %ll

5hirt >roduction !inished 5tart 5elling >roducts (eadline for 5elling >roducts onduct all financial report