General Guidelines for Workshops:

Colleges can delegate up to THREE students per workshop. If a contestant is participating in any competition and has to attend a workshop at the same time, it is the sole responsibility of the contestant to make sure that the timings do not clash. Non-attendance at any workshops despite registration will lead to deduction of points in the overall standing at Media Manthan 2014. Hence, it is advisable that each college sends a separate team for workshops and competitions. On the spot registration depends on slot availability. For the timings of the Workshop, you may check the Media Manthan Website. The details mentioned here are subject to change, based on the availability of the resource people.

PHOTOGRAPHY: Everyone wants to capture the picture perfect moment on camera and there are certain qualities that make a picture, well, perfect! Heres your chance to learn photography from Mr. Gagan Prakash. Mr. Gagan Prakash believes that to create idols one needs to have creativity, skills, knowledge and values. He is an expert in visual designing, research & development, presentation & public speaking skills and of course, photography. At present Mr. Prakash is an Assistant Professor at Symbiosis Institute of Media and Communication (SIMC), Pune and teaches Fashion Photography, Cinematography, Camera and Lighting, Visual Designing and General Photography. Duration: 90 minutes Requirements: Any camera, preferably an SLR containing sufficient charge and memory. Schedule: Morning Session, Day Two. ADVERTISING TECHNIQUES: Have the passion to create an advertisement that will have an impact on the minds of consumers? Well, then why not learn the techniques to make the perfect ad from the whiz himself, Mr. Sitesh Chandra Govind. Mr. Govind is not only excellent at bringing out some fascinating ads but is also an all-rounder and has dabbled in the field of behavioral psychology, creative designing, internal and external communicator for top-notch companies. He has also directed Ksheeranjali, an infotainer for the Karnataka Milk Federation. His enthusiasm and creativity have been an integral part of some wellknown brands like Radio Mirchi, Pantaloons, Indian Overseas Bank etc.

Duration: 90 minutes Requirements: A pen, some sheets of paper, and tons of interest! Schedule: Morning Session, Day One.

AD MAKING: She will be conducting a workshop on the topic This workshop titled the age of the communicators crest which will cover a wide range of topics in the field of corporate communication such as mass advertising, events, internal communication, Public Relations etc. Ms. Manjusha Hebbar, an advertising professional has won many awards and has several accolades to her name. She is currently the Supervisor of the Advertising Department at Tenet Advertising & Internal Communication, Bangalore. She has represented India at the international level in the 2nd SAARC Youth Club held at Colombo, Sri Lanka in 2008. Duration: 90 minutes Requirements: A pen, some sheets of paper, and tons of interest! Schedule: Afternoon Session, Day Two. ADVERTISING AVENUES: In the workshop titled Advertise or Die Badekkila Pradeep gives you a closer look at the ways in which the advertisements work and how the new media has taken everyone by storm. There is no choice but to advertise in todays scenario. Either advertise/ market or die to the competition that is coming in. The choices that have come up in terms of number of ways in which one can advertise to the competition through different media. Badekkila Pradeep is an Actor, Model, Voice artist, writer and is also the owner of a start-up media company called Rickshaw Media. He also takes pride in announcing his foray into the Big Screen as a hero in a Kannada movie. With over 8 years of experience in the audio-visual media, Pradeep holds a lot of interest in knowing and working closely with retail and hospitality industries and their advertising strategies apart from observing the happenings of the Indian Television scenario. Having done more than 10,000 voice overs in Kannada, English and some in Hindi and now in Tamil too, Pradeep is arguably the most recognized voice in Kannada today. His voice overs include the ones in Kannada Bigg Boss, on the Namma Metro (Bangalore) and all the voice overs in ETV Kannada at the moment. Duration: 90 minutes Requirements: A pen, some sheets of paper, and tons of interest! Schedule: Afternoon Session, Day One.