APPSCCE-2007, Management Paper II

Full Marks: 200 Time: 3 Hours Answer Any Five Questions. 1. (a) What is marketing concept? Describe the evolution of marketing concept. What are the major factors that influence the marketing concept? (5+10+5) What is market segmentation? Explain the difference between products based segmentation and consumer based segmentation. What are the possible relationships between marketingmix and market segmentation? (5+10+5) Sales-promotion bridges the gap left by the salesmanship and advertising. Discuss. Write short notes: (10+10) (i) Factors involved in make and buy decision (ii) Process layout and Product layout Discuss the importance of facilities location decision in operation planning. What are the main factors influencing the choice of a location? (10+10) Derive the EOQ formula for the purchase model without shortage. (10) (20)

(b)

2. (a) (b)

3. (a)

(b) (c)

How codification of materials is carried out? Does codification leads to variety reduction? Explain. (5+5) Discuss the significance of financial ratios as tool of decision making. What are the limitations of ratio analysis? (10+10) What are the three needs for cash felt by a firm? Discuss the factors which finance manager must consider in deciding the level of the firms cash needs. (10+10) Contrast the internal rate of return (IRR) and net present value (NPV) systems. Where these two systems lead to conflicting recommendation? (15+5) While evolving wage policy in India three concepts of wages are generally considered. Describe each concept. Discuss the importance and necessity of manpower planning. Briefly describe the major steps involved in the process of man power planning in an industry. (10+10) Discuss the various acts of indiscipline or misconduct. What steps are necessary to maintain effective discipline in organization? (10+10)

4. (a)

(b)

5. (a)

(b)

6. (a)

(b)

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