You are on page 1of 68

Arabic Inclusive ‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Vol. 6 / Issue 61 / October 2009

REGIONAL
NEWSPAPERS
TALK STRATEGY
PUBLISHERS FROM LEBANON, UAE, KSA,
IRAQ, PALESTINE, & EGYPT DISCUSS
FUTURE TRENDS

LIVE FROM ‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬


TO BE INSTALLED IN 2010
WORLD’S LARGEST BARCELONA ‫ﺍﻟﺼﺤـــﻒ ﺍﻹﻗﻠﻴﻤﻴـــﺔ ﺗﺘـﺤــﺪﺙ ﻋـﻦ‬
SHEETFED OFFSET PRESS CANON UNVEILS ‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬
IN SAUDI ARABIA IMAGERUNNER
ADVANCE SERIES "‫ﺭﺣﻴـﻞ ﻋﻤﻴﺪ ﺍﻟﻄﺒﺎﻋـﺔ "ﻳﻮﺳﻒ ﻋﻼﻡ‬
The market demands utmost productivity at top quality. The name of the game in daily
business is quantity paired with quality at all times. Combine speed, quality and
reliability for true efficiency with Heidelberg – because productivity is your greatest
competitive advantage. www.heidelberg.com
Contents
News Platform International
Regional 16 HIFLEX Shines at CIP4 Innovation
Awards

Iraq: Ministry of Education Launches 4 16 Xingraphics-Agfa Embroiled in


Printing Press Modernization Program Patent Dispute

KSA: World’s Largest Sheetfed Offset 6 17 Gandinnovations Targets SGI 2010


Press Finds Home in Al Bayan

Egypt: Al Amiriya Presses Invests 7


in Two Kolbus Binding and Gluing
Machines
Events
Yemen: Al Thawrah Newspaper Inks 8 18 Huge Expectations in the Run-up
Deal With Dynagraph for Luxel Ctp to Saudi Print 2009
from Fujifilm
18 Dubai: IMPZ Hosts Annual Iftar
Dubai: Emirates Printing Press Bags 8 Event for Business Partners
2009 CIPPI Award from Muller Martini
20 Dubai: Colour Byte LLC Organizes
Iran: Tehran to Host First National 9 Seminar on Engview Systems
Conference on Quality Management
in Printing 20 Dubai: Gitex 2009 to Revive
Middle East ICT Sector
Lebanon: Ghorayeb Brothers Printing 9
Press Installs Col-Tec Collator 21 Abu Dhabi: Second Edition of SIM
Promises to Set High Standards
Dubai: Canon to Consolidate Large 10
Format Solutions Offering 22 Dubai: Paper Arabia 2009
to Address Key Issues Facing
KSA: Kodak Enters into Distribution 12 Regional Newspaper Industry
Agreement with Hoshan Company
24 Live from Barcelona
Fujairah: Al Ahli Printing Press Gets 12 Canon Unveils New
New Heidelberg Polar 115XT imageRUNNER ADVANCE Series

Middle East: HP Builds on Possibilities 13


of Wireless Printing

UAE: KBA Hybrid Technology Finds


Promising Market in Gulf Region
13 Tribute
Egypt: Police Press Opts for Kodak 14 28 Egypt
Digital Presses Printing Visionary Passes Away

Lebanon: Arab Printing Press Expands 14


Post Press Division

Dubai: Tellurian Adds KBA Rapida 75 15


to Press Line

Dubai: Spectrum Sets up In-house 15


Digital Print Hub at AUD Campus
ME Printer October 2009

2
Infocus The comprehensive monthly magazine
dedicated to the graphic arts industry
print professionals in the Middle East
Regional Newspapers Talk 30
Vol. 6 / Issue 61 / October 2009
Strategy
Newspaper printers from ME Printer FZ L.L.C.
Lebanon, UAE, Palestine, KSA, P.O.Box: 50 2183
Iraq, and Egypt have taken heed Dubai Media City, Dubai – UAE
Tel: +971 4 391 1210
to warning signs and are leading Fax: +971 4 390 9561
from the front as an example for E-mail: info@meprinter.com
���������������� ‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬
newspaper publishers across the Internet: www.meprinter.com
world Group Publishing Director ��������������������������������

Morteza Karimian
karimian@meprinter.com ���������

ME Printer Editorial Team


�����������
Editor-in-Chief
��������������
�����������������������������������
���������������������������������
Eskandar Jahanbani �������������

alex@meprinter.com

Technical Editor - English Section


Rod Hayes
rhayes@meprinter.com

Technical Editor - Arabic Section


Dr. George Nubar Simonian

Finishing Line g.simonian@meprinter.com

Editors
�����������������������
����������������
����������������������
���������������
���������
���������
���������������
������������
��������������
‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

‫ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺗﻜﺸﻒ ﺍﻟﻨﻘﺎﺏ ﻋﻦ‬


‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬
"‫ﺭﺣﻴـﻞ ﻋﻤﻴـﺪ ﺍﻟﻄﺒـﺎﻋـﺔ "ﻳﻮﺳﻒ ﻋﻼﻡ‬

Hiba Moussa
+971 4 391 1208
Post Recession The global newspaper industry
42 hiba@meprinter.com
is feeling the crunch of
Debate Dennis Mathew Daniel falling readership and rise in
+971 4 391 1598
Rod Hayes english@meprinter.com newsprint price.
In this issue, we ask newspaper
Dr. Younes Shokr Khah publishers in the Middle East
younes@meprinter.com
how they have heeded to
Specialist Contributing Editors the warning signs and the
USA - Frank Romano measures they are taking to
fxrppr@rit.edu
adopt innovative methods to
UK - Laurel Brunner stay ahead of the game.
lb@digitaldots.org The report offers an insight
Iran - Khodayar Sadeghi into the future of newspaper
sadeghi@iranprint.com publishing in the region.
Client Service Manager
Prabhulla Chandran P M
+971 4 391 1207
sales@meprinter.com

Graphic Designer
Samlal S
+971 4 391 1206
samlal@meprinter.com

Chief Accountant
Hareesh K. V. ME Printer
+971 4 391 1546
hareesh@meprinter.com Official Media Partner
Advertising
+971 4 391 1210
meprinter@meprinter.com

Correspondence and advertising


material to be sent to
ME Printer Magazine
Office 214, Bldg. No. 9, Dubai Media City
Dubai – UAE
or E-mail to: meprinter@meprinter.com
Printing: Target Offset Printing Press
All rights reserved. No part of this publication may be
reproduced in whole or in part without written permis-
sion of the publisher. Whilst every care has been taken in
the preparation of the editorial content, the publishers
cannot be held responsible for any errors or omission.
Readers are requested to seek specialist advise before
ME Printer October 2009

Find comfortable job situations, 44 acting on information contained in this publication,


which is provided for general use and may not be
post investment opportunities, appropriate for the reader’s particular circumstances.
Saudi Print
invite investors and buy and sell ...
in the Middle East market place

3
Editor’s Note

Summer has officially ended and without exaggeration we could claim it


was the toughest summer for many businesses especially publishing across
the Middle East. Ironically a blend of the recession and summer holidays
turned the warmest season of the year to a period of great hibernation.
However, we are getting back to business as usual with more news, views
A blend of the
and articles. In this issue, we focus on the newspaper industry. A string recession and
of high calibre newspapers from Lebanon, Saudi Arabia, UAE, Palestine,
Egypt and Iraq have shared their views about the state of the industry in
summer holidays
the region. Many of them favour a change in design and format as a way to turned the warmest
attract more readers and adapt to the new realities of the industry. Many
regional newspapers also have invested in state-of-the-art technology
season of the year
and green initiatives during recent years. The investments include UPP’s to a period of great
Eskandar Jahanbani multi-unit Continent hybrid which is already up and running and the first hibernation
waterless KBA Cortina outside Europe to be delivered to Gulf News.
Editor in Chief As usual we offer the latest round up on investments by printers across the
region. Perhaps the most exciting news is about the largest sheetfed offset
press in the world to be delivered to Riyadh-based trade and media group
Al Bayan at the beginning of 2010.
Another highlight of the month was Canon’s launch of the ImageRunner
range of printers in Barcelona. ME Printer was at the event tracking the
company’s vision for the low-volume print-on-demand market.
Ipex 2010 campaigns are in full swing and companies have already begun
preparations for the much awaited event. Our focus too is on this important
international trade show and the technology trends that will be addressed.
So stay tuned for the latest buzz and updates in the run up to Ipex.

Iraq: Ministry of Education Launches Printing


Press Modernization Program
Jordan-based Al Thora Trading and Printing Services will supply equipment
worth 18 Billion Dinnars to the ministry’s new print house in Baghdad
ment, expected to be delivered to Imad Chebaro of Middle East
the ministry’s newly established Graphic Systems, the agent for
print-house in Baghdad between Goss presses in the region, said
October and December 2009, that the Ministry of Education will
comprises a complete range of initially use the press to produce
pre-press, press and post press school books with a trim size of 210
equipment. The list includes Screen mm x 170 mm. “These books have
CTP systems, Heidelberg 4 colour typically been printed outside Iraq
printing machines, a Goss M-600 and imported into the country in
school-books printing machine, as recent years,” he said.
Maki Al Kilidar
General Manager well as a complete range of Muller “Following the sale of two Goss
Al Thora Company Martini binding machines. Community SSC presses, the
Al Kilidar added that the invest- Ministry of Education’s M-600
Al Thora Trading and Printing ment marks the start of a series press is the third new web offset
Services Est., a Jordan-based of projects to be executed by the press to be sold in Iraq since
company specialized in selling Ministry of Education, aimed at the 2004, and the first new com-
printing equipment, announced development and modernization mercial web press,” Chebaro
ME Printer October 2009

that it has won a tender worth of its printing presses. He indicated added. “These purchases could
18 billion Iraqi Dinnars to supply, that the project was planned before signify the start of re-investment
install and operate a complete the recent war on Iraq in 2003, and into the printing infrastructure
range of printing equipment for that it was part of the memoran- in Iraq, thus facilitating transfer
the Iraqi Ministry of Education. dum of understanding program of responsibility back to local
Maki Al Kilidar, General Manager, Al which Iraq had signed with the printers, which is exciting news
Thora Co., said that the new equip- United Nations. for the industry.”
4
News Regional

KSA: World’s Largest Sheetfed Offset Press Finds


Home in Al Bayan
The KBA Rapida 185 comes with twelve printing, coating and drying units
Riyadh-based trade and media and LogoTronic networking
group Al Bayan will take delivery of between the press and the pre-
the largest sheetfed offset press in press department.
the world to date, at the beginning Dr. Taufik Fauzi, Area Sales Manager
of 2010. The KBA Rapida 185 for -Middle East, KBA, commented:
the XXXLplus format 130 x 185 cm “The Rapida 185 is the first printing
comes with a total of twelve units, machine of its kind from KBA to be
i.e. seven colours followed by a installed in Middle East region. Also,
coater, two intermediate drying it is the first printing machine in the
towers and a final coater and drying world with such dimensions. It can
tower–and that all engineered for a perform several printing tasks and
production output of 9,000 sheets in various sizes, such as printing
Dr. Taufik Fauzi
per hour. magazines, posters, and package
Area Sales Manager
Middle East, KBA
With its length of 33 metres, printing. In addition to the Rapida
the extremely compact press 185, we’re in talks with Al Bayan to
earmarked for Saudi Arabia may supply them with two Rapida 205
not be the longest large-format machines.”
press which KBA has delivered so He added, “After sales services will
far, but with its impressive overall be provided through our distributor though more and more presses
dimensions and a total weight in Saudi Arabia: Al Khorafi Company. have been installed for book and
of 320 tonnes, it is definitely the They have a technical staff of packaging production over the
largest and heaviest press in the around 15 engineers. We will train past few years. Company officials
superlarge format class. The press them to handle services for printing have stated that the 12-unit Rapida
is to be used to print posters and machines in large sizes.” 185 with double-coating facilities
large-format packaging, including Fauzi pointed out that in the last at Al Bayan is without doubt the
direct printing on corrugated eight months, three KBA Rapida latest in a long series of technology
board, and has been configured 106 presses have been sold to milestones with which KBA has
with dedicated board handling Al Obeikan Packaging Co., and shaped the history of engineering
facilities, automatic non-stop pile another KBA press sold to King achievement in printing press
changing and pile logistics. The Fahad Complex for Printing the manufacture.
first printing unit and the second Holy Quran. “We supplied King Al Bayan was founded in 1980 and
coater have been prepared for Fahad Complex with a scanning has developed to become one of
UV production, and hybrid inline device that was invented by KBA. the leading media service providers
finishing will also be possible. An The device compares the Arabic in Saudi Arabia. The group’s
ICS slitter in the delivery permits printed script with the original printing company in Riyadh was
the freshly printed sheets to be script in the PDF file, allowing more the first to use a four-colour press
split for maximum convenience at accuracy in the Quran printing with UV coating facilities, and has
the downstream finishing stage. process,” he added. since invested in the latest high-
Further automation components The superlarge-format series tech equipment to cover the whole
include ErgoTronic ACR (video- Rapida 185 and Rapida 205 (format production chain from pre-press
based register adjustment), the 151 x 205 cm) were initially used to finishing. The Rapida 185 will be
colour measuring and control above all by poster and screen the company’s first sheetfed offset
system DensiTronic professional, printers in Europe, the USA and Asia, press from KBA.
ME Printer October 2009

6
Egypt: Al Amiriya Presses Invests in Two Kolbus
Binding and Gluing Machines
The new investment consummates the organization’s march towards developing
and modernizing its printing presses
The General Organization of the ments of printing, binding, print
Affairs of Al Amiriya Presses an- finishing and the organization’s other
nounced its investment in two new managerial departments.
Kolbus 473 KM binding and gluing The Kolbus KM 473 machine
machines. The supply tender, which comprises 15 automated gatherer
was announced publicly and for (assembler) units, in addition to a
which several local and international manual feeding unit. The machine is
suppliers have competed, was won known for its highest levels of quali-
by Texti Company, the exclusive tative production as it allows the
agent of Kolbus machines in Egypt. production of 8,000 books per hour.
According to Eng. Zuhair Hasab Also, the machine can be adjusted
Elnabi, CEO of Al Amiriya presses, to the fully automatic mode within a
the recent investment is a consum- minimum amount of time and with
mation to the organization’s march less effort.
towards developing and modernizing The KM 473 machine also has the
its printing presses. He added that so ability to use Polyurethane (PUR),
far the organization’s development a thermal-sticky substance which from (-30) to (+160) Celsius.
operations included full modernizing melts and fuses by heat and is used Al Amiriyia Presses in Bolaq was
of the technical supply department, in gluing and sticking book sections established in the year 1820 and
establishment of a modern facility for and covers. PUR has the property to was officially inaugurated during
the Compacta 215 and its accessories, form a flexible and firm film, which the reign of governor Mohammed
in addition to renewing most depart- can resist temperatures ranging Ali Basha in 1821.

ME Printer October 2009

7
News Regional

Yemen: Al Thawrah Newspaper Inks Deal With


Dynagraph for Luxel Ctp from Fujifilm
The investment will help the company cope with increase in its
newspaper circulation

print work. Additionally a Dynas- with a 5 cassette autoloader that


trip v.5.3.1 imposition software has a capacity of 300 plates; an
was installed. automatic plate loading system
Ali Naji Al Raawi, CEO of Al Thawra allows the loading of different
Newspaper, commented: “In ad- plate sizes.
dition to newspaper printing, we The Luxel V-8 Ctp comes with a
carry out commercial printing. touch screen interface featuring
Despite the financial crises, we icons and graphics. The Violet
opted for this machine because Photopolymer V-8 Ctp uses highly
we need it for commercial print- reliable violet laser diodes that
ing jobs. Our relationship with have an imaging life expectancy
Dynagraph is built on the fact of 5000 hours, equivalent to a
that they are very well known in standard usage period of 5 years.
the market and that we have had A second laser also offers redun-
a good working relationship with dancy, which allows the unit to
them previously.” operate with one laser if the other
He added, “In Yemen, we have fails. All Fujifilm V-8 and V-6 series
Sanaa-based Al Thawrah News- seen an increase in demand for are able to image the New Violet
paper has invested in a Luxel V-8 commercial printing and we Photopolymer, the Fujifilm Brillia
MAL Ctp from Fujifilm in order to anticipate that this demand will HD PRO-V chemistry free plates
cope with increase in circulation increase further within the com- with no compromise in either
of its daily newspaper and in order ing 5 years.” quality or productivity.
to better support its commercial The V-8 MAL can be configured

Dubai: Emirates Printing Press Bags 2009 CIPPI


Award from Muller Martini
The press is the first graphic company in the Gulf region to implement the
Connex workflow system

At Print 09 in Chicago, Dubai-based Emirates Printing Press, winner process CIP4/JDF data simply and
Emirates Printing Press was among of the ‘Best Process Automation easily, especially for repeat jobs,
the two Muller Martini customers Implementation – Emerging and the Connex not only helps us
to be awarded the ‘2009 CIP4 Markets’ award, attributed the to avoid duplication of data entry
International Print Production victory to the new digital Connex work; it also reduces the error rate,
Innovation (CIPPI) Award’ for their workflow system from Müller thereby saving time and money.”
high level of production process Martini and Technique MIS. Thyagarajan Balasubramainyam,
automation. The winners, Cloître According to EPP, it was the first EPP’s representative at the event
Imprimeurs (France) and Emirates printing company in the Gulf commented: “This type of award
Printing Press, were selected region to implement the company’s is very important for our business;
on the basis of their successful Connex system, which acts as a it shows our philosophy of
Mohamed Abdulla implementation of the new digital connecting link with Technique MIS implementing technology allows us
Al Shirawi
Shirawi, Connex workflow system from that connects the pre-press, the to lead in the industry. We dedicate
CEO of EPP Muller Martini. printing presses, the Müller Martini this award to our customers and
ME Printer October 2009

Only 8 companies in the world Corona C15 high-speed perfect employees of the organisation.”
received these awards this year binder, the Müller Martini Prima Paul Cooper, CEO of Technique,
which are given annually to the Plus saddle stitcher and Bobst die- said, “We are very proud of the
printer, publisher or pre-press cutters together. achievement of our customer EPP,
service that applies with the most Mohamed Abdulla Al Shirawi, CEO their commitment to advancing
compelling case study in three of EPP, highlighted the advantage automation is a true testament to
topical categories and four regions. of the Connex workflow: “We can success.”
8
Iran: Tehran to Host First National Conference
on Quality Management in Printing
The conference will serve as a platform to formulate guidelines for the
country’s graphic arts industry

The first national conference on governmental planners and trade positive results for the industry,”
quality management in printing professionals who are seeking to comments Sadeghi who is also a
will be held in Tehran from 4 to 6 improve and promote Iran’s graphic lecturer in university of art and
November 2009. arts industry. responsible for the department of
The conference will highlight issues In addition, the conference program graphic communications.
related to quality management will include plenary sessions with The training sessions will address
in printing and will also focus on power point presentations (15 issues such as colour fundamentals
serving as a platform to formulate sessions) and 3 full-day workshops in digital prepress, file preparation
guidelines which will offer all and 9 full-day training sessions. for digital, offset, flexo, gravure and
sectors within Iran’s graphic arts Frank Romano, Professor Emeritus screen printing, an overview of PDF
industry, including commercial at Rochester Institute of Technology, format and the creation methods
printers, publication printers, will address the attendees via a for print production, ISO quality Khodayar Sadeghi
package printers as well as digital video recorded message. specifications for ink and paper, Conference Secretary
print providers, benchmarks and Khodayar Sadeghi, the Conference the ISO-12647 standard series,
defined standards to meet or Secretary is excited about the event. quality standards for consumables
exceed. “This conference will tackle a broad in flexible packaging, quality
This forum will put forward ways range of issues related to quality control tools, the ISO-9000 quality
to increase efficiency and elevate in graphic arts. Many graphic arts management system and quality
print production process standards, students and experts in the field of standards in postpress.
while at the same time shed light ink and paper have already signed A host of top notch Iranian and
on challenges facing Iran’s paper up to participate in the event and international speakers will be
and ink industry. The conference we believe the conference will be featured through conference
will present solutions to legislators, successful and will bring many sessions.

Lebanon: Ghorayeb Brothers Printing Press


Installs Col-Tec Collator
The deal signed through Printec Arabia saw the delivery of an 8-station collator
and in-line B3 stitch/fold/trim units

Ghorayeb Brothers Printing Press well as flat sheets. Following the


in Beirut, Lebanon, has installed a show, Mazen Haj from our regional
B3 Col-Tec Collator from Collating agent Printec Arabia contacted
Technology (Col-Tec) Solutions, the customer to provide further
manufacturer of suction feed information and pricing and dis-
collators, booklet makers and cuss their requirements. Shortly
finishing (stitch, fold, trim) units. afterwards an order was placed for
The deal was signed as a follow an 8 station B3 Col-Tec collator and
up to both the parties being in-line B3 stitch/fold/trim units.”
interested after a demonstration He added, “Ghorayeb Brothers
at Gulf Print 2009. Press handles a lot of stationery
Paul Bailey of Col-Tec Solutions work and therefore requires a
said, “We exhibited our collating machine that had the maximum
machines for the first time in the amount of versatility and ability to
ME Printer October 2009

Middle East at Gulf Print 2009. We handle the widest range of stocks,
were collating a variety of stocks on and with the Col-Tec line, it is fair to chine provides, in addition to the
the stand ranging form lightweight say they have got just that!” short time needed between shift-
NCR through to heavy board. We Charbel Ghorayeb of Ghorayeb ing between two different jobs.” He
also demonstrated the Col-Tec Brothers commented: “What also hinted that the company has
collators’ ability to efficiently and prompted us to acquire the Col-Tec plans for further such investments
reliably collate folded sections as machine is the simplicity the ma- in the near future.
9
News Regional

Dubai: Canon to Consolidate Large Format


Solutions Offering
Vishal Gohel, Product Manager, Canon Middle East, talks to ME Printer about the
company’s areas of focus for the LFP sector
A recent accolade from Buyer’s potential. We are still seeing a lot need now to bring new features
Laboratory Inc., the ‘Pick’ award, of printing jobs being outsourced and products into the market at a
has added another feather in by corporations and educational rapid pace as compared to when we
Canon’s LFP cap. For those curious institutions; we believe that our first entered the market. We believe
about the company’s future plans printers and software solutions that we are ahead of the game in
for the Middle East market, Vishal can facilitate such potential clients terms of speed, running costs and
Gohel, LFP product manager at to adopt an inexpensive, in-house quality, and we are focusing on the
Canon ME, throws light on Canon’s plan for their printing requirements. range we have at present.”
priorities for the LFP segment. Printing in-house can not only save In addition to the large portfolio of
“Photography and fine arts will costs but also significantly save printers, Canon’s gradual foray into
continue to be one of our priorities,” time. Furthermore, our easy-to-use the hugely profitable markets of
Vishal Gohel says Vishal. “If we consider the LFP software can help create professional media, inks and consumables is to
Product Manager sector as a whole, people might looking posters, maps, etc.” be watched out for in the coming
Canon Middle East FZ-LLC not associate the brand Canon to Having made steady progress years. Vishal explains the dynamics
the strongest market presence. over the years in launching several of venturing into such new markets,
However, the name ‘Canon’ is models of large format printers “When we look at the machines that
synonymous with the photography with focus on specific requirements have been sold, based on 2008-09
industry.” of various markets, there seems to figures for the Middle East, 80% of
He adds, “We are working with be no new LFP product launches in the share has gone to water-based
several local companies as the the pipeline. “We do not have plans indoor inks. This clearly indicates that
direct contact for products for at the moment for any immediate the bulk of the market is dominated
the fine arts market. I would say product launch,” confirms Vishal. by water-based inks. With the range
it’s a market that needs further “In the last four years, the number of products we have at present,
exploration and attention because of machines in the LFP range has there’s still a considerable amount
the potential is huge. However at increased from three to eighteen. of market share we need to gain in
present, due to the recession, the Within the last year, we launched the outdoor segment. Therefore,
focus is on the production segment. six new models in the LFP range of there’s still a lot of work we need to
Because there’s more consumption products, specifically for the CAD do before we get to that stage.”
and demand for ink media, our market. This is primarily because we He adds, “The availability of
partners have expressed interest in have observed the biggest growth media and consumables has been
continuing with selling more units in the CAD segment, especially in completely re-evaluated in the
in this range of products.” the UAE and Saudi Arabia. Because Middle East. The strategy that we
Explaining the current trends and the graphic arts quality from these have adopted is increased focus
opportunities in the LFP market in machines is excellent, a lot of them on the core eight media types,
the Gulf region, Vishal hints that have been sold as multi-purpose although we offer fifty different
he looks forward to developing devices for applications such as papers for our LFP range. We
in-house printing solutions further: short-term indoor printing.” also offer specialist media on
“So far, almost all of our machines He adds, “At present, we have request. However, our success in
in the LFP segment have been products tailored for specific the distribution of these media
released for the CAD market in the requirements. Because we have will depend on their stock and
region. However the production an advanced technology for the availability, both directly through
and graphics markets have huge products in place now, there’s less us and through our distributors.”

Canon Emirates Finds New LFP Channel


Canon Emirates, has announced suppliers in the UAE. Specialized foundation in developing strong
the appointment of Hybrid in digital printing solutions, the retail channels for the growing
Imaging Products (HIP) as a company has a dedicated team LFP segment. Our appointment
ME Printer October 2009

distributor for large format of specialized engineers trained as an accredited Canon partner
printers to the UAE Graphics directly by Canon Emirates. for LFP demonstrates HIP’s
Arts Market. Jaiprakash Pillai, General commitment to providing best in
HIP, a member of Al Abbas Manager, HIP, said, “Over the class sales, service and support
Group, is one of the longest years our expertise with large to UAE’s LFP customers.”
established office Automation format products has laid a solid

10
Innovation –
the heart of a
healthy business

New ideas flourish faster when their enabling


technologies are versatile, cost effective, efficient
and well supported.
ME Printer October 2009

New Ways for Print


www.gossinternational.com 11
News Regional

KSA: Kodak Enters into Distribution Agreement


with Hoshan Company
The Riyadh-based distributor will offer sales and service support for a selection of
Kodak’s products
has a large team of highly qualified
sales and support staff with
excellent understanding of the key
issues and technologies driving the
print industry in the region, and are
focused solely on helping customers
invest in the right equipment for
their specific needs.
Rakan El-Hoshan, President and CEO
of Hoshan, commented on the deal:
“Our reputation is built on quality
and reliability, and we offer our
customers only the most advanced
Riad Ghalayini,
technologies. By partnering with
Marketing Manager, Printing &
Kodak we’re maintaining this ethos Production Printing Division, Hoshan
–Hoshan is a company with an
Rakan El-Hoshan, President Kodak has signed a distribution deal important heritage in the graphic reach thousands of businesses and
and CEO of Hoshan Group, with Hoshan Company Ltd., one of arts industry. Adding Kodak’s bolster our presence in the region.”
shaking hands with Jacek Saudi Arabia’s leading office and product range to our portfolio Riad Ghalayini, Marketing Manager,
Skibicki, Managing Director
printing products distributors. The will help us take a significant step Printing & Production Printing
CEEMEAF Graphics Communi-
cations Group agreement will see Hoshan offer sales forward, and provide an immediate Division, Hoshan, commented on the
Eastman Kodak company and service support for a selection and lasting boost to all printers in demand for digital printing in Saudi
of products in Kodak’s portfolio the territory.” Arabia, “There is demand for digital
such as unified workflow solutions, Jacek Skibicki, Managing Director printing, mainly machines from
prepress and electrophotographic Kodak, CEEMEAF, said, “Teaming Kodak; some customers are waiting
printing solutions. up with Hoshan was a natural step. to see a reference Kodak Nexpress
Kodak chose to partner with The company’s reputation in the installed in a local commercial print
Riyadh-based Hoshan because of region is second to none, and it shop. Some others prefer to enter
the company’s excellent reputation shares the same values as Kodak. the digital printing market with a
for quality and customer service in Plus the company’s huge customer cheaper investment and an entry
Saudi Arabia. Hoshan reportedly base means we can immediately level machine.”

Fujairah: Al Ahli Printing Press Gets New


Heidelberg Polar 115XT
Deal to acquire the programmable cutting machine was signed at Gulf Print 09
Polar 115XT programmable cutting “We decided to invest in new
machine at the company premises, machinery to improve the quality
following the deal signed with Hei- and capacity of our printing divi-
delberg at Gulf Print 2009. sions. Heidelberg machines have
The Polar 115 XT is the programma- been instrumental in boosting our
ble basic model for precisely cutting capability to compete in the market
paper, cardstock, paperboard, plas- with the best equipment,” said Alaa
tic foils etc., which can be combined Gadou, General Manager of Al Ahli.
with a stack lift, automatic jogger, The latest investment adds to the
ME Printer October 2009

buffer, gripper-loading system, line of Heidelberg equipment op-


loading and unloading systems to erational at the press, including SM
form complete cutting systems. 102-5, SM 102-4, SORMZ, GTO 52-4,
Al Ahli Printing Press, established in GTO 52-2, GTO 52-1, Letterpress,
1995, specializes in the printing of Polar 92, Stahl KH 78, Stahl KC 78,
Al Ahli Printing Press in Fujairah has books, magazines, brochures and Imagesetter, QB 300 binding m/c,
announced the installation of a new directories. and EB 4000 Gathering m/c.
12
Middle East: HP Builds on Possibilities of
Wireless Printing
The Photosmart A646 offers greater flexibility, allows printing from bluetooth-
enabled mobile phones
Hewlett Packard (HP) has an- the wired-network arrangement. navigate menu on the printer’s HP
nounced its focus on wireless Furthermore, wireless printing TouchSmart control panel with an
printing, as the company strives to provides the flexibility and ease extra-large TouchSmart screen.
provide its customers with sophis- of functionality which are the Through this panel, users can easily
ticated and easy to use technology. requirements of the modern caption photos with the on-screen
With the wireless printing option, age supply chain operations and keyboard or with the writing stylus
HP offers greater flexibility, ease of there is no need to compromise and display slideshows anywhere.
use and set-up, shared printing op- on the performance quality of The features allow viewing, editing,
tion and independence from wired any kind as well. It also offers the creating and personalising photos
network infrastructure. IT team at workplaces the option – without having to connect to
According to a statement released of smoothly re-configuring wire- a PC – by combining an easy-to-
by the company, the popularity less networks. navigate menu on the printer’s HP
of wireless printers lies in the fact The company has introduced the TouchSmart control panel with an
that they tend to simplify work HP Photosmart A646 Compact extra-large TouchSmart screen.
as they are independent off any Printer as part of its new range of Customers can also print from
kind of cabling, can be used vir- HP Photosmart TouchSmart print- Bluetooth-enabled mobile phones,
tually anywhere, can be relocated ers launched in September this memory cards, Pict-Bridge enabled
smoothly, and the total cost of year. cameras and USB pens and print
ownership for wireless printing The HP Photosmart A646 Compact images in whatever size they want
systems can be lower than that of Printer combines an easy-to- - right up to 13 x18 cm.

UAE: KBA Hybrid Technology Finds Promising


Market in Gulf Region
UPP inaugurates multi-unit Continent hybrid; Al Nisr Publishing gears up to
install first waterless KBA Cortina outside Europe

Abu Dhabi-based United Printing in 2007, a Rapida 104 five-colour


& Publishing (UPP) flicked the litho press with coater, a Performa
switch in mid-May on a multi- 74 with a similar configuration and
unit Continent hybrid press a new KBA Rapida 105 six-colour
line supplied by KBA. The new UV coater press, the contract for
Continent is widely considered which was signed just recently.
to be one of the biggest and UPP’s CEO Ali Saif Al Neaimi says,
technologically most advanced “We continued our successful
newspaper press lines in the alliance with KBA and Giffin
entire region. Graphics because we were
UPP is planning to make the delighted with the performance
new plant its newspaper and of our KBA Compacta 213, and
commercial printing centre. In with the excellent service and
coming months all the presses at competent support provided at
its existing facility in Abu Dhabi the planning stage for the new
city centre will be relocated to the press. We couldn’t be happier Press performance is superb and From left to right:
new plant in preparation for the with the way the project has gone. handling is exceptionally easy.” Ali Saif Al Neaimi, CEO of
ME Printer October 2009

official inauguration scheduled KBA not only handled it to our At present UPP uses the new UPP with Najib Awad, Deputy
General Sales Manager at KBA
for the first quarter of next year. total satisfaction, they actually semi-commercial press to print
agency Giffin Graphics
Along with the new Continent the exceeded all our expectations. two daily paid-for titles, The
press hall will then accommodate Despite delays in the completion National and Al Ittihad, plus a free
a 1998-vintage Compacta 213 of the new printing plant, all distribution title, 7 Days.
with dryer, a KBA Compacta 215 the deadlines were met for
commercial web press installed commissioning the Continent.
13
News Regional

Egypt: Police Press Opts for Kodak Digital Presses


Installation of high-end equipment targeted at new market ventures
Sidhom & Co., the exclusive agent eral Manager of the Egyptian Police chines can print on various types
of Kodak’s graphic art supplies in Presses, said that Kodak’s digital of material (with weights ranging
Egypt, revealed that it has installed printing presses will allow the from 60–350 gm/m2), as well as
a series of Kodak digital printing printing press to venture into new supports printing with the use of
machines at the Egyptian police markets, perform short-run print- 3D inks.
printing presses in Cairo. According ing jobs in a faster and economical The Digitmaster EX150 offers
to the company, the list of new way, perform variable data print- several features such as printing
equipment includes a Nexpress S ing, in addition to providing several speeds of up to 150 (A4) papers per
3000 colour digital press, which has security services, such as printing minute, and 9,000 papers per hour,
a printing speed of 3,000 A3-sized with 3D inks which adds a great printing quality of up to 600 dpi, as
paper per hour, and two Digimaster value to the print and enhances its well as the ability to print on vari-
EX150 one-colour presses. security features. ous types of material (with weights
Mohammed Abu Zahra Sherif Sidhom, CEO of Sidhom & The Nexpress S 3000 has several ranging from 60–266 gm/m2).
General Manager Co., said that the presses are the features such as its ability to print It is worthwhile mentioning that
Police Press first of its kind in the Middle East with 4 or 5 colours, a high glossy the Police Presses in Egypt were
and Africa regions, adding that the coating unit (UV) providing a print- established in the 90s, and are spe-
supplying digital presses for the ing quality of up to 600 dpi, ability cialised in printing the Egyptian
Police Presses is considered a turn- to print on up to 35.6 x 52 cm of Ministry of Interior’s publications,
ing point in the company’s history. paper sizes, and printing sizes of up in addition to printing various
Mohammed Abu Zahra, Gen- to 34 x 51 cm. In addition, the ma- types of commercial prints.

Lebanon: Arab Printing Press Expands Post


Press Division
The Kallfass side sealer Universa 400, Bush Pile Turner SE 125 and MBO combi-
folding K760 machines were installed by Dynagraph

sealer Universa 400, a Bush Pile line. A highlight of the combi-


Turner SE 125 and an MBO combi- folding machine is its high speed
folding K760 machine delivered wheels through which the sheet
and commissioned by Dynagraph. transportation and stop rollers
The fully automatic side sealer guarantee safe transportation
Universa 400 was installed to for higher outputs. The K760 is
handle the company’s packaging characterized through its compact
requirements. With a speed of design, short changeover and set-
approximately 85 cycles/min, the up times, minimized downtimes
machine can be operated through and precise folding quality.
the colour touchpanel, and With almost 40 years in the offset
products can be controlled by an printing industry, Arab Printing
encoder with smooth readjusting Press caters to requirements of the
of motion times on dimension or Lebanese commercial, magazine
speed changes. The infeed con- and book printing industry. The
veyor can be pulled out for better company’s print finished products
access during threading in film. are marketed mainly in the Middle
Beirut-based Arab Printing Press The MBO K760 with continuous East region, in addition to Europe
recently invested in a Kallfass side feeder was also added to the press and Africa.
ME Printer October 2009

For Advertising Enquiries:


Contact: +971 4 3911210
Email: sales@meprinter.com

14
Dubai: Tellurian Adds KBA Rapida 75 to Press Line
The deal signed during Gulf print is expected to solve the company’s capacity crunch
Tellurian Publication House has provider in the fields of print,
invested in a KBA Rapida 75 as a bookbinding and publishing. The
solution to the occasional capacity company serves a broad spectrum
bottlenecks faced by the company. of clients not only in the United
The deal was signed at the Gulf Print Arab Emirates, but also in many
exhibition in April and subsequently other countries in the Middle East,
the half-format press was delivered Africa and Europe, and counts
to the company headquarters on banks, advertising agencies, finan-
the Al Quoz commercial estate. cial services, ministries, schools,
Director Elie Zakka commented on real estate companies and the
the recent investment: “We were pharmaceuticals branch among its
considering a medium-format customers.
perfector. But time was pressing, The company’s speciality is its own
and it was imperative to make the line of customised diaries, which
decision on a faster, better and are produced in the most varied
more efficient press than the exist- formats and styles. The portfolio makeready and ease of operation
ing means of production as quickly extends to books, catalogues, of the Rapida press are precisely From left to right:
as possible. We have still not fully calendars, posters, brochures, what we needed. We will even be Tellurian director Elie Zakka
abandoned our medium format magazines and annual reports. able to handle those last-minute and his operations manager
plans, but we are nevertheless Elie explained, “The busiest season jobs which typically arrive one day Alta Brown with the new KBA
Rapida 75
delighted to have found an ideal in Dubai runs from October to De- before Christmas.”
solution for the current production cember, and Tellurian is perfectly “We are certain that our Rapida 75
needs in the Rapida 75.” equipped to handle the boom will help us to satisfy our customers
Tellurian Publication House, which with the new KBA Rapida 75. We with attractive printed products
was founded in 2000, currently has print jobs of between 100 and over and reliable delivery scheduling,”
125 employees and is a full-service 200,000 copies. The speed, fast Elie concluded.

Dubai: Spectrum Sets up In-house Digital Print


Hub at AUD Campus
First-of-its-kind on-campus facility in the GCC region provides full range of printing
services for up to 3,000 students

Spectrum Digital Print Solutions and scanning services was of


announced the availability of paramount importance for them.
digital print services on campus at Spectrum on Campus will feature a
The American University in Dubai full range of digital print solutions,
(AUD). Spectrum on Campus will together with laser marking,
serve up to 3,000 students who engraving and cutting facilities,
will be able to access a full range ensuring that AUD students can see
of printing facilities with unique their material just as they intended.”
prices for those conducting their Elie Sawaya, Director of Central
academic studies. Services at The American University
Ramzi J. Razian, Managing Director in Dubai added, “We are delighted
of Spectrum said that the facility to be welcoming Spectrum on
is not a conventional business Campus to AUD; now anyone
centre but a fully-equipped print studying at our university will
hub that has been created to meet be able to immediately access
ME Printer October 2009

the exact needs of AUD students: professional print services. These


“Spectrum on Campus came about are vital for students studying able to print material produced in
after requests from, and interviews courses run by the Department a variety of applications – including
with various departments at the of Architecture, Department of AutoCAD and Adobe InDesign – so
university. AUD faculty and students Interior Design, Department of that they can concentrate on their
both said that easy access to quick Visual Communication and School work, rather than locating and
and high-quality printing, copying of Engineering. Students will be traveling to a printer off campus!”
15
News International

HIFLEX Shines at CIP4 Innovation Awards


Three international customers bag two first prizes and one second prize
At the 2009 CIP4 International Sirivatana, Thailand’s largest print always staying a step ahead of their
Print Production Innovation (CIPPI) company, was awarded a second competition and easily handling
awards, HIFLEX retained its leading place trophy. whatever is demanded of them.”
position in process domination “These renewed successes in the The International Cooperation for
with two first prizes and one sec- CIPPI Awards are proof of how the Integration of the Processes
ond prize. HIFLEX users received incredibly successful and efficient of Prepress, Press, and Postpress
considerable recognition for their HIFLEX users are with their imple- (CIP4) Organization has been pre-
accomplishments in automation mented workflow solutions,” said senting annual innovation awards
and integration. Stefan Reichhart, managing direc- (CIPPI Awards) for over 5 years to
Three HIFLEX customers submitted tor of HIFLEX GmbH. “Our primary companies in the international
entries in the various categories objectives are customer benefit graphic arts industry. Innovative
for this year’s innovation awards. and customer satisfaction, which solutions in the fields of network-
German printer C. Maurer and is why we work so closely with the ing and process automation are
Canadian company Ampersand leading print industry manufactur- honoured, and awards are given
Printing impressed judges with su- ers in the field of JDF networking. in three categories to world-wide
perior work processes, taking first HIFLEX customers profit from most successful users of process
place in their respective categories. our innovation-driven approach, automation technology.

Xingraphics-Agfa Embroiled in Patent Dispute


Legal battle set to take new turn after Agfa vows to continue fight for ‘thermal
plates’ patent following Xingraphics’ victory claims
Safwen Hijazi, Xingraphics Corpo-
rate Vice President, Xingraphics,
commented: “This judgment is a
major step forward for our organi-
zation, our valued partners and of
Chengdu Xingraphics Co. Ltd., devel- MCC patent is valid; (2) Agfa’s claim course our customers world wide
oper and manufacturer of thermal of infringement has been dismissed; that deserve to have access to an
printing plates and related chem- and (3) All seizures lifted, thereby alternative thermal CtP plate tech-
istry, announced that the Dutch allowing Xingraphics full access to nology that is of equal to or higher
Court at The Hague issued on July their inventory; and (4) Agfa will quality than from our competitors
22, 2009, a favourable set of rulings have to pay Xingraphics legal costs. without being threatened to make
in the company’s patent infringe- Agfa, although accepting that the that choice.”
ment lawsuit with Agfa Geveart BV. infringement by the FIT plates He added, “We are grateful to our
The lawsuit alleges that Xingraph- of Xingraphics was found to be Dutch team of lawyers who have
ics FIT and FIT Xtra thermal plate insufficiently substantiated by the demonstrated that Agfa’s negative
technology infringes on Patent No. presented evidence, insists strongly and harmful accusations, which
EP823327 in the name of Mitsubishi that the judgment confirms the were largely directed at our part-
Chemical Corporation, which relates validity of Agfa’s key patent for ners, were unfounded; therefore,
to a ‘method for making positive positive thermal plates (European this judgment will allow us to put
photosensitive lithographic printing patent EP823327). A statement is- that part of this negative campaign
plates’ the claiming patent of Agfa. sued by the company highlighted by Agfa to a close. As Intellectual
The patent was acquired by Agfa that because the non-infringement Property rights owners, Xingraphics
through the acquisition of Lastra in was not proven by Xingraphics, the respects such rights, but we will vig-
October 2004. court could not grant Xingraphics’ orously defend our position when
Xingraphics, through an official request for a declaration of non- allegations are unfairly aimed at us.”
statement, maintained that the infringement and that the court Agfa however is determined to
company has proven in court that allowed Agfa Graphics to request continue the battle, refuting the
ME Printer October 2009

its technology was superior to additional seizures of Xingraph- above claims by Xingraphics and
Agfa’s in performance and charac- ics plates in the future. The Agfa stating that “the confirmation by a
teristic and is in no way infringing Graphics team will now prepare court of high reputation of the va-
Agfa’s patent(s). According to the the necessary additional evidence lidity of Agfa’s key patent EP823327
company, the court ruled the judg- of the infringement of the Agfa reinforces Agfa’s case against other
ment in favour of Xingraphics on Graphics patent in order to obtain competitors which are infringing
the following conclusions: (1) the a decision in favor of Agfa. this patent.”
16
Gandinnovations Targets SGI 2010
Latest JetSpeed range to be showcased

Print technology developers a fully automated material handling


Gandinnovations has announced robot system designed to work in
it will be promoting its range of synchronization with all Jeti flatbed
automatic loaders and grand format digital printers.
printers at Sign and Graphic Imaging The new 5 metre JetSpeed XL
Middle East 2010. The Canada- features 48 Spectra, 80 picoliter
based company will make its 12th print heads and prints in 4 colours
appearance at the exhibition to be at 300 dpi. The grand format
held at Dubai Airport Expo from printer has an output capacity
January 25 to 27, 2010. of 280 square metres an hour in
“SGI has gained a lot of exposure billboard mode.
and consumer trust throughout its Gandinnovations will also be
time. However, I would put exposure using SGI 2010 as an opportunity
as the most important thing any to learn more about green print
exhibitor can gain out of attending. technologies.
We have a number of new products “UV and water-based technology
out, from the HAL robot to the 5 is gaining interest within the “Gandinnovations has been
metre RTR UV JetSpeed, the fast printing industry and there is a exhibiting at SGI since the show’s
hybrid Nanojet2 with very high shift from solvent and VOC (Volatile inception 12 years ago, and
resolution and glossy UV inks, all Organic Compound) emitting we are delighted that they will
of which will be promoted at the based inks. We will be attending continue to play an integral role
show,” said Mohamed Ghalayini, SGI 2010 in order to learn about in the exhibition in 2010,” said
MEA & CIS Regional Marketing and new technologies, in particular Abdul Rehman Falaknaz, President
Business Development Manager, non VOC ink technologies and of International Expo Consults,
Gandinnovations FZCO. the integration of digital signage,” organisers of the show.
HAL – High-speed Auto Loader – is Ghalayini added.

�����������������������������������������

APOS MAXIMA SMYTH


Paper cutting guillotine Freccia 120 & 130 MATHIAS BAUERLE GmbH MATHIAS BAUERLE GmbH JMD MACHINERY CO.LTD
MB System CAS 52 Pod Figure 1 folding machine multipli 35 Superbinder-200DP HIGHWATER VIOLET CTP SYSTEM USED PRINTING EQUIPMENTS
MAXIMA MS 115 PSU High Speed Sewing Machines
ME Printer October 2009

THE RIGID (SET-UP) PAPER BOX MACHINE


LADY PACK SHRINK CHINESE ORIGIN
BEIL REGISTERE VIDEO PLATE PUNCH DIE CUTTING WITH FOIL STAMPING WRAPPING SOLUTIONS

Contact us today: Adel El Aidy Trading Co.


Tel: +971 6 539 89 80, Fax: +971 6 539 89 81, Mob: +97150 631 99 20
17
Email: adelaidy@emirates.net.ae, P. O. Box: 7048 Sharjah, United Arab Emirates, www.adelelaidytrd.com
Events

Huge Expectations in the Run-up to Saudi Print 2009


Kamil Al Jawhari, Project Manager of Saudi Print at Riyadh Exhibitions Company,
talks about the latest edition of the exhibition to be held on 18–21 October
What’s new at this year’s edition industry who have confirmed investors see the Kingdom as an
of Saudi Print? their presence at the show. ideal business and investment
Saudi Print 2009 will highlight the destination. In line with this, we
growing consumption of printing What is the status of bookings are expecting an overwhelming
products and technologies in Saudi for the exhibition space? How is footfall at Saudi Print, especially
Arabia and the region. it going to be organized? since it is part of Saudi PPPP, one
The upcoming edition of Saudi Saudi PPPP has already been fully of the top exhibitions of its kind in
Print will be the biggest ever, with booked, and the fact that the entire the region. We expect several high
several first time participants exhibition space has been booked value deals to be signed during
making their presence. The Saudi – in addition to a long waiting list the event, which will in turn bring
PPPP event (Saudi Print, Pack, Plas - well ahead of the event, is proof in significant investments to Saudi
and Petrochemical exhibition) as of the growing popularity of Saudi Arabia.
a whole will see as many as 170 Print.
Kamil Al Jawhari,
companies who will be participating The industry segments that will What strategies have your
Project Manager of Saudi Print
at Riyadh Exhibitions Company
for the first time, translating into a be represented at Saudi Print 2009 company adopted in order to
substantial 77.4 per cent increase include pre-press hardware, pre- attract and accommodate a
in participation compared to last press software, proofing equipment, larger number of international
year. Moreover, the total exhibition printing press equipment, cutting visitors at the show?
area has been doubled this year to and folding machines, binding Saudi Print is an event that certainly
15,000 square meters. machines, stitching machines, appeals to exhibitors from around
Given that Saudi Arabia has been a laminating machines, printing the world and accordingly we
key contributor to the robust growth paper and supplies, design and have executed a combination of
of the Middle East printing industry, printing services, printing press strategies to attract international
which has been expected to achieve companies, silkscreen printing, exhibitors. We have been
a phenomenal 45 per cent growth in sign making, large format poster promoting the event by effectively
2012, compared to 2007 figures, it is printers, digital direct printing, and leveraging various media – print,
not surprising that Saudi Print 2009 UV varnish technology. broadcast and online. Moreover,
is generating such a response. we have taken advantage of Saudi
In comparison with the previous Arabia’s growing business potential
How many exhibitors have editions of Saudi Print, what are and economic stability, besides the
confirmed their participation at your expectations for this year’s fact that the printing industry is a
the show? event in the light of the economic booming sector in the Middle East.
A total of over 390 international downturn, especially with regard To accommodate the increased
companies, including 170 first to sales? exhibitor participation this year, we
time exhibitors, have already Given that the business and have shifted the venue to the new
confirmed their participation in economic potential of Saudi Arabia state-of-the-art Riyadh Exhibition
Saudi PPPP. As for Saudi Print, is growing steadily irrespective of Centre, and we have also doubled
there are 110 companies from the global slowdown shows that the exhibition space to 1,500
various sectors of the printing local, regional and international square meters.

Dubai: IMPZ Hosts Annual Iftar Event for


Business Partners
The function was held at The Madinat Jumeirah hotel on 10 September 2009

The International Media representatives and managers of publishing, packaging (3P) and
Production Zone (IMPZ), a Dubai-based printing presses and graphic media industries. Leading
ME Printer October 2009

member of TECOM Investments, machinery suppliers. regional and global names in the
hosted its annual Iftar event for its The attendees made use of the above industries continue to
business partners at The Madinat opportunity to network with locate their businesses at IMPZ
Jumeirah – Murjaan Ballroom on colleagues and partners in the for its immense advantages as the
10th September 2009. industry, discussing the growing world’s only free zone dedicated
The event was attended by prominence of IMPZ as the to the 3P sector.
IMPZ’s management team, and regional hub for the printing,
18
KBA Newspaper Technology

Added value with KBA Competence


The future is CompacT
Newspapers are becoming more compact – and so are modern presses. As Visit us
the pioneer in newspaper presses, KBA is already today supply l ing the pri
ly r nting
ri at IFRA Expo
technology of tomorrow, w with the Cort
w, r ina and Commander CT.
rt T Conventional
T. in Vienna
or waterless, with or without a dry
r er,
ry r both are highly
r, l automated fo
ly f r ease of Stand B610
operation and maintenance, fo f r even greater quali
l ty
lity,
y, flexibili
l ty
lit and profi
f tabili
fi l ty
lit
in print, fo
f r fa
f st job changes with minimal waste, fo f r publil shers with ideas
li
and printers with ambition.
ME Printer October 2009

Egypt: +20 2 2589-1259, khaaa@kheiashy.y com, Ira


y. r n: +98 21 2202 6984, m.a.haery
ra r @inpri
ry r nta-gmbh.com,
ri
Kuwa
w it: +965 1802 882, makspe@quali
wa lit net.net, Saudi Ara
l ty r bia: +966 1445 5579, info
ra f @gra
fo r phicsuppli
ra l es.com.sa,
li
KBA.W.515.e

Turkey
e : +90 212 571 55-12, boj
ey o unga@tnn.net, UAE: +971 2 673 0555, kteily
oj l @emira
ly r tes.net.ae
ra
www
ww
ww.
w.kba.com

19
Events

Dubai: Colour Byte LLC Organizes Seminar on


Engview Systems
The two-day event was held to provide formal training to designers in the printing
and packaging industries
Colour Byte LLC, a solution companies such as National and communications related to
provider for the digital graphics Packaging Industries, Al-Mithaliya customer projects.
industry, organized a seminar on Group, Majan, Emirates Printing For large packaging companies with
Engview systems in Dubai, from Press, Express Printing Packaging, advanced design departments,
2 to 3 September 2009. According POS Industries, Ideal Designs and the EngView Package Designer
to Gavin Anthony, Sr. Manager so on,” said Gavin. Ultimate bundle consists of all
– Equipments at Colour Byte Version 4 of the EngView Package modules from EngView Package
LLC, the seminar was aimed at Designer Suite, an integrated Designer & Samplemaker, EngView
promoting software for printing CAD/CAM environment for Library Creator and EngView
& packaging developed by structural design and prototyping Project Organizer.
EngView Systems, which develops of folding carton and corrugated “We introduced a developed
advance CAD/CAM systems with packaging, was introduced version of the software that we
applications in the packaging, with major improvements in all released into the market 7–8 years
gasket, aluminum extrusion and modules for greater integration back. Some of our clients already
measurement industries. and flexibility. The EngView have it, and we expect to see a
This two-day seminar was held Project Organizer is a new addition rise in sales of these software,”
to provide formal training for to the Package Designer Suite. It said Gavin.
designers working in the printing is a Product Data Management
and packaging industries. “We system that maintains a database
had 18–20 participants from of all files, documents, orders

Dubai: Gitex 2009 to Revive Middle East


ICT Sector
Region’s premier IT exhibition to be held from 18 to 22 October at DICEC

and Residency Administration Gitex Technology Week Global


Dubai, and Ministry of Social Conference organized by the
Affairs, in addition to government Dubai World Trade Centre will
departments from the GCC such as offer a series of strategic keynotes,
Bahrain eGovernment Agency and seminars and dynamic networking
Electronic Saudi Network. sessions. A VIP club, Gitex Majlis,
Four brand new Vendor Presentation will bring together CEOs, CTOs,
Theatres will be located in around CIOs, and business counterparts
the event: Gitex Business Solutions, to share experiences, identify
GULFCOMMS, MEFX and Consumer best practice and review the latest
Electronics. industry offerings.
Gitex Business Solutions is a This year’s highlights will include
dedicated event for government, a PC recycle campaign, which
enterprise, and SMB solution will be promoted in partnership
providers. GULFCOMMS is the with Dubai Municipality, and a
largest international trade event workshop will be conducted to
for mobile, fixed IP and satellite educate individuals and corporate
Gitex Technology Week 2009 will communications. entities about recycling older PCs.
take place from 18 to 22 October MEFX is the Middle East International Running alongside Gitex
ME Printer October 2009

at Dubai International Convention Banking, Financial Technology and Technology Week are Gitex
and Exhibition Centre. The 29th Services Exhibition. Consumer Shopper and Consumer Electronics
edition of the show is supported Electronics is an international trade Expo 2009, which will take place at
by ICT strategic partner Dubai event for consumer electronics, Dubai Airport Expo from 17 to 24
Internet City. Participating bodies IT Systems, components and October 2009, bringing together
include Dubai Municipality, peripherals for the Middle East, the biggest brand names in
Ministry of Interior Naturalisation, Africa and South Asia. consumer electronics.
20
Abu Dhabi: Second Edition of SIM Promises to
Set High Standards
Regional Digital Print and Media trade fair gets a boost this year as Abu Dhabi
proves to be stable market
The three-day Signage, Imaging budgets and obviously more brands, integrators, location
and Media (SIM) 2009 opens next advertising. Recent heavy owners, content developers and
month (18-20 October) in Abu investments by the public & advertisers.
Dhabi as a combination of three private sector and subsequent The Outdoor Advertising Forum
vertical events in the form of developments in the print, will be held on 20th October 2009,
an exhibition, conferences and digital and outdoor sectors offering an exclusive platform for
workshops under one roof and are set to transform the media media owners, brands, agencies
a platform for regional decision market for long term sustainable and integrators to come together,
makers to source new products growth,” said Ed Malkoun, Group debate, network and seek solutions
and solutions. The focus sectors of Exhibition Director at IIR Middle on issues related to the outdoor
SIM 2009 include digital printing; East, organizers of SIM 2009. advertising industry.
signage; banners and posters; pre- The Social Media Forum will take Large format printing majors such
press; digital imaging, capture, place on 18 & 19 October 2009 as Efi-Vutek, Gandi Innovations and
storage and processing; electronic focusing on the latest trends and Roland, have signed up to showcase
media; advertising production; exploring how marketers can take their latest technology.
marketing and public relations; full advantage of the social media LG is the platinum sponsor of SIM
outdoor media and new media. opportunities available now. 2009. Gandinnovations, DOM
“The majority of the most The Digital Signage Forum will be International and MXN Middle East
promising projects in Abu Dhabi held on 19 October 2009 and will are the Gold Sponsors. AdtiMedia
are going to be delivered in 2010 feature stimulating discussions on is the Silver Sponsor; SCALA and
and 2011. This means increased technology, hardware, software and SSS, Strategic Partners; and SAE,
activity in the market, marketing applications by bringing together Educational Partner.

ME Printer October 2009

21
Events

Dubai: Paper Arabia 2009 to Address Key Issues


Facing Regional Newspaper Industry
Second edition of the event will converge major players from the paper, tissue and
converting industries
Paper Arabia 2009 will be held at the a hub for the papers industry not and therefore 62% of the market
Dubai International Exhibition Centre only in the Middle East but also requirements are imported. The
from 27 to 29 October, bringing beyond. This industry is worth out paper market in the region is around
together players from the paper, US $ 3.5 billion in the Middle East 8 million metric tonnes per year.
tissue and converting industry. where the UAE alone captures 30 Of this total, 3 million is supplied
The show offers opportunities to per cent of that.” locally and 5 million imported.
manufactures and suppliers of “The show embraces not only the Khanna added, “Paper converting is
finished products, equipment, paper industry but also tissue, flourishing in the GCC. Companies
machinery, paper tubes & cores, converting, recycling, and hygienic in this industry are adopting world
paper chemicals, services, supplies of industries which are witnessing class standards and the demand
paper, tissue and converting sector tremendous growth where the has not slowed down; furthermore,
to reach to the Middle East and North UAE is one of the leading players in export takes a big slice of the
African markets. these sectors. The paper industry production.”
Satish Khanna Al Fajer Information and Services, is registering spectacular growth “The show will tackle the
General Manager, Al Fajer which is organizing the show for with several production centers significance of the paper industry
Information and Services
the second year, is building on the and paper converting businesses in the Middle East and its potential
potential of Dubai as a cost-efficient flourishing,” he added. growth. The number of exhibitors
hub for the global paper industry. Among the issues that will be has increased this year in spite of
Satish Khanna, General Manager, addressed during the event is the crisis. We expect more than
Al Fajer Information and Services, that regional production in the 5,000 trade visitors at the event,”
said, “Paper Arabia 2009 comes at Middle East paper industry has not Khanna concluded.
a time where Dubai is emerging as caught up with the rising demand

SIGN UP FOR YOUR COMPANY’S SUCCESS.


Participate and access over 12,000 serious business visitors from 85 countries.Be part of the ultimate platform for
ME Printer October 2009

the Signage, Graphic Imaging, Screen and Digital Printing Industries.


12th ANNUAL SIGN & GRAPHIC IMAGING MIDDLE EAST
JANUARY 25-27, 2010. DUBAI AIRPORT EXPO, DUBAI, UAE. Organised by
Supported by Endorsed by Official Media Partner International Media Partner Supporting Association

22
P.O Box 50006, Dubai, UAE, Tel:+971 4 3435777,
77, Fax: +971 4 3436115, email: signme@iec.ae website: www.signmiddleeast.com
23
ME Printer October 2009
Events Product Launch

Live from
Barcelona
Canon Unveils New
imageRUNNER ADVANCE Series
Canon Middle East will hold a launch event for the
imageRUNNER ADVANCE range on 17 November 2009
in Dubai. The ‘light production’ devices are targeted at
the low-volume print-on-demand market
Canon invited Barcelona is a beautiful city
and Hotel El Rey Juan Carlos on
long heritage of the imageRUN-
NER product line.
extensive sales channels through-
out the world. According to Recio,
reporters and the edge of the city is probably René Carayol, one of the leading the imageRUNNER ADVANCE is
journalists from the best hotel in town. So it is
no surprise that Canon chose
business gurus and a regular
broadcaster for the BBC, kick
one of the key enabler of Canon’s
partnership with HP. Although
all over Europe this venue to show off its imag- started the session and welcomed Canon and HP have a history of
and Middle East, eRUNNER ADVANCE series, a new
multifunctional platform that
the audience. Followed by René
Carayol, Antonio Recio, head
working together, the announce-
ment is considered a new chapter
including ME blends hardware, software and of Canon Business Solutions in in the mutual cooperation that
Printer, to see for services to help advance modern
business environments. Dozens
Europe, made a surprising an-
nouncement about the partner-
could grow even further in future.
Recio also said that Canon is one
the first time the of reporters and journalists from ship between HP and Canon for of the few Japanese companies
new machines all over Europe and Middle East,
including ME Printer, attended
sales and marketing of the new
imageRUNNER ADVANCE series. It
within the electronics sector to
remain profitable. Canon has
the event held from 16 to 17 Sep- seems that HP is focusing on MFP achieved 33.3 billion Yen in profit
tember 2009 to see for the first devices to broaden its product for the first half of 2009.
time the new machines which portfolio, and in return Canon will
were built upon the company’s be able to take advantage of HP’s PRAGMATIC APPROACH
Moderated by Carayol, a panel
of top Canon European directors
including Gary Horsfall, Taz Naka-
masu, and Iain Maxwell discussed
the key issues affecting companies
and businesses and offered a
comprehensive view of Canon’s
solutions during the event. Ac-
cording to the panellists, because
ME Printer October 2009

the business environment remains


tough, a pragmatic approach is the
answer to the economic challenges.
It is important that new technology
should integrate seamlessly with
systems already in place. On the
other hand, personalizing the tech-
24
centres and quick print shops. The
new series is offered with a host of
finishing options including, profes-
sional puncher, multi-inserter,
multi-folding unit, booklet finisher
and optional inner trimmer and sta-
ple finisher. Other features include
easy integration, modular design
enabling multiple configurations,
mixed media support (coated and
uncoated), paper weights up to
300gsm, max. standard paper size
SRA3 and max. irregular paper size
330.2 x 487.7mm.

nology and providing enhanced as well as the company’s technical IMAGERUNNER ADVANCE
automation are absolutely crucial expertise. The new Canon imag- C7065/C7055
in these difficult times. eRUNNER ADVANCE series includes Producing letter-sized output at 65
the following models: ppm for black-and-white and 60
BLEND OF DAILY ppm for color on the imageRUN-
INTERACTIONS AND IMAGERUNNER ADVANCE NER ADVANCE C7065, and 55 ppm
TECHNICAL EXPERTISE C9075 PRO/C9065 PRO for both color and black-and-white
The new imageRUNNER ADVANCE Rounding out Canon’s digital color on the imageRUNNER ADVANCE
series which was unveiled for the solutions portfolio, the imageRUN- C7055, these models provide a
first time in Barcelona is designed NER ADVANCE C9075 PRO produces fast and reliable solution for high-
for seamless integration into com- letter-sized output at up to 75 volume office and busy enterprise
mon office systems. This range of pages-per-minute (ppm) in black- environments.
devices has a new platform and and-white and 70 ppm in color,
controller offering hundreds of while the imageRUNNER ADVANCE IMAGERUNNER ADVANCE
enhancements from the previous C9065 PRO operates at up to 65 C5051/C5045/C5035/
iR platform, taking on board cus- ppm in both black-and-white and C5030
tomer and partner insight. Canon color. These models are targeted at These new models, running color
boasts that the new platform is a vast array of light production us- and black-and-white, letter-sized
the result of more than 10000 daily ers, including central reprographics output at 51 ppm, 45 ppm, 35 ppm
interactions with their customers departments (CRDs), small copy and 30 ppm, respectively, offer new

NEXT GENERATION PRINT PLATFORM


Considering that the Image- that supports high volumes. The ImageRUNNER is supported
PRESS series has already been This is where the ImageRUNNER by an EFI server. The EFI Digital
launched in the market, what range of presses comes into Storefront is a software solution
is the gap that Canon’s aims the picture. Target customers that Canon has carried for a num-
to fill with the ImageRUNNER include copy shops and other ber of years. In addition, we offer
9000 series? ‘print-for-pay’ customers and the Helix production workflow
The ImageRUNNER has a brand CRDs. The quality offered by system, which is also a web-to-
new platform. We would like to the ImageRUNNER allows us print system, along with in-line
offer our customers a variety of to target the commercial print and nearline finishing options. If
options for their requirements. market, especially commercial you imagine Helix as a platform,
The ImagePRESS was a huge printers who are moving into the configuration would depend
success and has been very well digital printing for the first time on the requirements of the cus-
received. There’s also a particu- and handling low volumes to tomer. This allows us to tap into
Mark Lawn
lar segment where customers establish their businesses as prepress workflows that already
European Marketing Manager
decide their investment in a well as established digital print exist and facilitate seamless Professional Print Solutions,
press on the basis of the target service providers looking to integration. Canon and EFI have Canon Business Solutions,
volume. For example, if a client increase back-up or flexibility. co-developed RIPs for the new Canon Europe Ltd.
ME Printer October 2009

requires a machine for low-vol- engines. The printers can be fit-


ume, on-demand printing for How flexible are these new ted with the ImagePASS-A1 RIP as
internal communications, they devices? well as the ColorPASS-GX300 RIP
would require a machine that For the development of the new depending on the production
offers high speed and produc- platform Canon had to come up environment requirements.
tivity but not necessarily one with a flexible workflow system.

25
Events Product Launch
features and functionality. Microsoft Share Point and other documents, and an Adobe® Live-
The imageRUNNER ADVANCE document management systems. Cycle Rights Management policy
automates paper-intensive docu- The new image RUNNER has been server provides controlled access
ment processes and streamlines built with the environment in mind. to scanned PDF documents.
document-based communica- It also delivers the highest quality
tions to help workforces become and offers cost management tools,” NEXT STOP DUBAI
more productive. The new commented Tony Aoki, Canon Busi- Canon has high hopes for its next
platform also enables users to ness solution’s European director generation of MFP product line
scan paper documents quickly for product marketing and plan- especially for the Middle East mar-
and to a multitude of destina- ning. ket. During the event, Nicholas Van
tions. Incorporating a number of The imageRUNNER ADVANCE range Santen, Canon Business Solutions’
new file formats based on user also offers improved document marketing manager for Middle East
needs, including Adobe® PDF, security and will comply with the who accompanied the Middle East
Nicholas Van Santen Adobe® PDFA1b, Office Open industry’s most stringent security delegate to Barcelona, announced
Canon Business Solutions XML and Reader Extensions. The standards. Organisations can adopt that Canon Middle East will hold a
Marketing Manager for ME
imageRUNNER ADVANCE range a portfolio of security measures to launch event for the imageRUNNER
will begin to be rolled out across meet their specific requirements. ADVANCE range on the evening of
Europe and the Middle East in Q4 Device security can be achieved 17 November 2009 in Dubai. This
2009. through employee ID cards and event will showcase the new addi-
“Our new MFP range improves the follow-me printing, as well as hard- tions to this line-up to a selected
productivity by streamlining the disk removal. Critical business data audience of strategic UAE and re-
business process. The machine’s can be protected through a Docu- gional customers, regional Canon
new interface is highly intuitive and ment Scan Lock Kit, which provides Business Solution partners and
customizable, and it integrates with a secure watermark to printed industry press.

TIME IS RIGHT FOR THE imageRUNNER


During the panel you said that developing new technology and to have close understanding of
the times are tough. Does it asking the question of how such the market place. It is not just
make sense to launch a new technology can be developed about adaptation of office tech-
range of products to an already into a feature that can benefit the nology. It is a completely different
saturated market during the customer. These developments market. You need to understand
recession? happen in cycles; therefore, we the workflows, the technologies
We interact with our customers think in terms of a time frame of involved, and terminology. You
and on the basis of their feedback five years or more. The devices really have to understand what
understand their requirements in we introduced here were being it means when you split the job
terms of the features they look for developed five years ago and among devices. In the past we
in our printers. I think this time is new features were being added didn’t have that knowledge but
more than appropriate to launch till we decided to launch them now we do. We have a fantastic
our new products. We would like this year. range of hardware for profes-
Gary Horsfall to send the message across that sional print market and we sig-
Director, Global Sales and despite the difficult times we are It seems that the office equip- nificantly improved our software
Professional Services, Canon investing into developing new ment market has reached a offerings. Our new software Helix
Business Solutions, Canon
technology and that our com- point of saturation; however, has caused lot of excitements. It
Europe Ltd
mitment remains the same as there are more opportunities is a completely new product. It
ever. The fact that our business in the production printing sec- is developed by NT-Ware and it
remains profitable only encour- tor. Are you focusing more on is only available though Canon.
ages us to push ourselves to offer this segment? NT- ware is a German software
better products to our customers Yes. That is true. In the past we company which has relation
and give them confidence that did not have the range of hard- with us for many years. Originally
our company is stable and that ware for professional print sector their product was focused on
we are going to be there for them and we were concentrating very office, but as we got more and
in the future. much in office arena. And other more involved in production
companies were dominant. But printing, launching products
On what basis you decide to with the growth of digital such as C7000 VP, we told them
ME Printer October 2009

come up with a new technol- technology and the launch of we need a product that can work
ogy? new product range Canon has within both professional and
We spend 10% of our turnover strengthened its position in this office environments. I think the
on research and development, sector as well and we are com- combination of Canon hardware
most of which revolve around peting effectively in this market and this software is a proposition
hardware. So we are constantly place. But I also believe you have that market finds very attractive.

26
Achieve Finer Quality, Higher Productivity
and Greater Versatility

Operation panel prototypes


Package prototype Labels and decals Cosmetics package prototypes Custom-made goods Interior décor items
for industrial products

Roland VersaUV LEC-330 Features: Special Effects by LEC-330


- Better Productivity and Lower Ink Consumption
- Unmatched Quality Across a Wider Variety of Materials
- Unique Special Effects and Digital Die Cutting — All in One Device Print
Multi-layered Gloss Matte High-density
- Three Ink configurations to Support Your Business Demands printing finish finish white ink &
Cut

UAE, Qatar, Bahrain, Oman, Kuwait, Iraq, Iran, Pakistan Saudi Arabia, Yemen Egypt, Jordan, Syria, Lebanon, Libya, Sudan

EMIRATES COMPUTERS CO.L.L.C. Roland Division Zoofi Tech Co. Ltd. KEMET CORPORATION
8th Floor, Shangri-La Offices, Sheikh Zayed Road, Khurais Road, Exit 24, P.O. Box 26572 P.O. Box 158 - Heliopolis Cairo Egypt
ME Printer October 2009

Dubai, United Arab Emirates Riyadh 11496, Kingdom of Saudi Arabia 39, Beirut St. Heliopolis Cairo, 11341 Egypt
Phone: +971 (0) 4 3216000 Phone: +966 (0) 1 208 8899 Phone: +20 (0) 2 291 7529
Fax: +971 (0) 4 3214958 Fax: +966 (0) 1 208 2288 Fax: +20 (0) 2 290 8917
www.emiratescomputers.co.ae www.zoofitech.com www.kemet.com.eg

27
EGYPT
PRINTING
VISIONARY
PASSES AWAY
Youssef Allam leaves behind a legacy in Egypt’s printing
and paper trade industry
August eleventh 2009 will be marked forever by and was constantly on the move from the Far
printers across the Middle East as the industry mourns East all the way to the Americas looking for new
the death of Youssef Beck Allam, considered to be a opportunities and competitive prices. Within a
pioneer, father and role model of the printing and few short years Youssef Allam monopolized paper
paper trade in Egypt’s modern history. trade in Egypt, brought control over an essential
Allam’s funeral was attended by a large number commodity into the hands of a countryman and
of officials and representatives from the Egyptian
printing industry, committee members from the
Eng. Adel Allam,
board of the Printing Industries Chamber, and
Youssef Allam,
owners and workers from several public & private Naguib Mahfouz
printing houses. (a famous Egyptian
Allam’s vision for Egypt and the Middle East was author) & Al
nothing short of revolutionizing the paper trade Sahhar (one of the
in the region. During the first half of the twentieth leading publishers
century when paper trading was dominated by & printers in Egypt).
This photo was
British, French and other foreign traders, paper
taken just after
was supplied throughout Egypt at unfair prices Naguib Mahfouz
and the country was unable to oppose the practice won the Nobel
due to lack of know-how in the field. At the age Prize.
of 24, Youssef Allam seized the opportunity to
ME Printer October 2009

implement his goals to help his country. In 1948, was informally named the ‘King of Paper’ for his
he established a paper trading company; the first prominence in the field.
of its kind in Egypt and the Middle East. He created The year 1968 marked the beginning of a new era
an intricate supply network throughout the world with the introduction of commercial printing in

28
Egypt. Youssef Allam, along with his son Adel Allam, print house could possibly need, all under one roof.
wanted to expand upon an already flourishing The company is unique in providing integrated
business by introducing offset printing presses solutions for print houses.
to the country. They secured distribution rights Having managed to introduce and modernize the
of the world’s oldest and largest manufacturer printing sector in Egypt by providing capital and
of offset presses, Heidelberg GmbH. For several operating materials, Allam envisioned facilities to
provide people with the knowledge and training to
operate, maintain and build upon what he created.
March 1989; Allam His dream turned into a reality with the opening
giving a speech at
of the Youssef Allam Print Media Academy (PMA).
the inauguration
ceremony of
Inspired by the Heidelberg Print Media Academies
the company’s all around the world, Youssef Allam’s academy was
new site & show built around the same concept. The PMA provides
room in Al Obour operational hands on training for mechanics,
Buildings, opposite electricians, printers, print house logistical experts
Cairo Interna- and print house management. Students fly in from
tional Stadium, all MENA region countries to study at the academy
accompanied by
in an effort to become leaders in the region’s
his son Eng. Adel .
printing sector.
With a strong foothold of 70% market share in
years Egypt’s Heidelberg sales were unrivaled by Egypt’s printing industry, Youssef Allam & Co. has
distributors all over the world. Heidelberg Egypt expanded into countries such as Libya, Sudan and
today holds ninety percent market share of the Syria. Backed by a workforce of more than 500
new machines market. The introduction of an employees and a dare-to-dream attitude, there’s no
after-sales service and products division devoted shade of doubt that the company models itself after
to providing continuing support for customers its celebrated founder.
added to the impressive performance of the
company in Egypt.
By 1975 Youssef Allam & Co. provided everything a

Youssef Allam
(second from
left) receives the
highest Austrian
Medal of Honor
from the Austrian
Ambassador in
Egypt. The medal
was awarded ME Printer’s July 2004 edition (Issue 5) featured a trip down
to felicitate his memory lane with Youssef Allam, describing the origin
effors in securing and rise of Youssef Allam Company through a detailed
major deals in chronological account of events that shaped the course of
paper trade with his legacy.
Austria.

With Yousef Allam passing away our loss is not only of a business partner but of a great and good friend.
We want to express our deepest bereavement over his death and convey our heartfelt condolences, with
profound committed sympathy and solidarity to his family.
For decades Allam was our distributor, Heidelberger Druckmaschinen AG together with his company Youssef
Allam & Co. established developed and maintained the market leadership in the graphic art industry in Egypt.
He was fully aware of the customer’s needs and the industry requirements and always responded positively with
expertise, flexibility and understanding.
Over his creativity, guidance and loyalty to Heidelberg, his competence, kindness, and effectiveness will permanently
ME Printer October 2009

be associated with the graphic industry in Egypt.


His death leaves a painful gap for all those who have worked for years with Youssef Allam.
Heidelberg

29
Infocus Newspaper Industry

REGIONAL
NEWSPAPERS
TALK STRATEGY
Newspaper printers from Lebanon, UAE, Palestine, KSA, Iraq, and Egypt
have taken heed to warning signs and are leading from the front as an
example for newspaper publishers across the world
Newspaper The global newspaper industry stands at the
crossroads. Decisions taken now will determine the
is plagued with huge operating costs and dwindling
profits. Newspaper presses are considerably expensive
publishers will future course of the print medium. It’s going to take to set up and run; add to that the costs of distribution.
have no choice strong leadership, vision and the willingness to steer
through tough times. As opposed to what staunch
Furthermore, rising newsprint costs is a concern. While
senior citizens and middle-aged readers still remain as
but to come up proponents of digital media would like us to believe, attracted to newsprint as they were when growing up,
with innovative the market for printed newspaper continues to
enjoy a rather comfortable position across most of
young readers and college students are claiming the
major chunk of the future potential of on-line publish-
ways to give the educated and technologically advanced parts of ing and even encouraging it.
readers what the world.
It’s quite certain that the backbone of the newspaper
Newspaper publishers will have no choice but to come
up with innovative ways to give these readers what
they want in industry–quality journalism–will determine whether they want in the most cost-effective way possible and
the most cost- or not readers will permanently make the shift from
print to the computer screen. A favourable argument
at the same time retain advertisers.
Experts in the industry believe that these challenges
effective way for newspaper printers to hold on to the realm of print can be met by aiming for increased speed and flex-
possible is that there will always be a need for the experience
of journalists in the sorting and analysis of the ever
ibility offered to readers and advertisers. Newspaper
printers have been given a wakeup call to focus on
increasing bulk of information generated daily, and meeting demands for improved productivity, quality
that as long as they are attached to the print medium, and flexibility.
such services cannot be matched by amateur bloggers. Digital Printing is a welcome relief for newspaper printers
Print could become a premium product in the future, seeking new avenues for revenue growth. Newspapers
ME Printer October 2009

as demand for online news increases. The question of can now be targeted at a local or select group of readers
whether publishers should reserve the most important with both personalized advertising and content. In this
content and analyses for print and post routine news exclusive report on the regional newspaper industry,
on the Web in order to encourage newspaper reader- we ask leading newspaper publishers in the region
ship is still being debated. about their strategies for the GCC market and how they
It should also be taken into account that in reality, the intend to maintain readership among dealing with
global newspaper industry, especially that in the US, several other challenges.
30
LEBANON, COOPERATIVE PRINTING COMPANY
PRINT AND ONLINE PUBLISHING
COMPLEMENT EACH OTHER

Ziad Tuéni
CEO
Cooperative Printing Company

Cooperative Printing Company S.A.L. is an independent company Do you believe newspaper print-
ers across the Middle East are in
���������� �������� �������
��� �����

specialized in newspaper printing in Lebanon. In addition to printing


��� ������� �����������

lO³K� hB�� dOž


������� ��������� �����������
�������������
����������
���������������
����
������������ ��������� ������
���� ���� ���

a position to take up outsourced


AL≠LIWAA 26 Septembre 2009 ≠ 47ème Année ≠ NoÆ 12693 ±≤∂π≥ œbF�« ˚ ¥∑ WM��« ˚ ?¼
? ±¥≥∞ ‰«uý ∑ ˚ Â≤∞∞π ‰uK¹√ ≤∂ X³��« 1000 L.L. ��������������������

…œdHM*« ‰uK(«Ë 5Þu²�« b{ ÊUM³�  u� l�d¹Ë ÆÆÆ œu�u�« ¡U݃— l�  «¡UI� bFÐ ÂuO�« œuF¹ ÊULOKÝ
Annahar newspaper, the company prints 7 daily newspapers—L’Orient- jobs from other global newspa- WOÐUOM�«  «—UA²Ýù« ¡UN²½≈ WÒWOAŽ
OÒ AŽ  ËdOÐ v�≈ ÍœuFÝ b�u�
…bŠË W�uJŠ ”UÝ√ vKŽ WK�UJ²� WK�� ‚uMA*«Ë ÆÆÆ W�uJ(« nO�Qð Íd¹d(«« ·UM¾²ÝUÐ V
VŠdð
Šdð
Ò sDMý«Ë
Le Jour, Al Liwaa, Asharq Al Awsat, Al Binaa, Azzaman, Zartonk, per publishers?
Í√ ¨f??�√ b�d¹ r�Ë ¨b??Š_« Âu¹ WŠ«d²Ý« «bŽ ¨q³I*« ¡UŁ
q²J�« vKŽ  dB²�« f�√  «—UA²Ý« Ê«Ë U�uBšÎ
–≈ ¨åWO½UM³K�«  «uI�«ò Ë VzU²J�«Ë åq³I²�*«ò ∫ÀöŁ
¨…bŠ«Ë WŁö¦�«
¡UŁö¦�«

¨WLzUI�« WOÝUO��« W??�“_« »U³Ý« hO�Að ÁU& W¹ƒd�« sŽ öC�


iFÐ l� ¨nzUD�« Ë« 5Þu²�«Ë wMOD�KH�« Õö��«Ë ö
W¹œUB²�ô« ÊËRA�UÐ WIKF²*« qzU�*« ‰UOŠ ≠ U??0— ≠  U�ö²šô«

fOzd�« l� Y¹b(« Ê√ åq³I²�*«ò WK²� w� —œUB� X??×??{Ë√Ë


nO�Qð ÊËœ X�UŠ w²�« ·ËdE�«Ë wÝUO��« oA�« vKŽ e�dð nKJ*«
ö¦�« Âu¹ UN½« p�– wMF¹ Ê« ÊËœ s� ¨X�Ë Í« w� …œ—«Ë UN½« vMF0 ¨WO�UŠ —U½ lÐUð ¨W??¹—u??�??�« W¹œuF��« WLI�« s??� ‚U¹d²�« ‰u??�Ë ¨—UE²½UÐ
ö
¨n�«u*« w� ‰b³ð

ö
Î
ö

ö²šô«
Î
U�UHð«
ÆÂU¹« ‰öš
öŁŁ w¼Ë ¨WO�«u*« …bł WL� ZzU²M� v??�Ëô«  «d¹bI²�« ÊS� ¨UN�H½ ◊U??ÝËô« V�ŠË
ö
Î
ö¦�«  UŽUL²łô« w� XKO� w²�« WGK�« ÊuJð Ê« UOFO³Þ
ö Î
ÊU� vKŽË ¨w½UM³K�« bOFB�« vKŽ lÝË« Uł«dH½«
fJFM¹ r� ëdH½ô« «c¼ sJ� ¨5²�Ëb�« 5Ð  U�öF�«
ö��«Ë —«u(« qzUÝË W¹œuF��«  U�öF�UÐ
öš Ë« W³¹d� —UÞ« w� ¨WOÐUOM�« q²J�« l� tð«—ËUA� Íd¹d(« bFÝ nKJ*« fOzd�«
ö

öF�« Èu²��
ö
 UHK*« ‰uŠ WK²� q� W¹ƒ— w� iOH²�*« Y׳�«Ë ÍËd²�« s� ¡«uł«
XIIŠ UN½« v�« dOAð WGOB�« V½Uł v�« ¨WŠËdD*« WOŽUL²łô«Ë W¹œUB²�ô«Ë WOÝUO��«
Æ…bO²F�« W�uJ(« qJA� vKCH�«
öF�UÐ qB²ð  «—U??³??²??Žô ¨wLOK�ô« Èu²�*« vKŽ vKŽ ëd??H??½ô« ¡«u???ł« WMLO¼ r??ž— t??½« ¨WOÐUO½ ◊U???ÝË« X??E??ŠôË
ö
Èu²�*« vKŽ w½«d¹ô« ÍËuM�« nK*« tJK�¹ Íc�« —U�*UÐË ¨WO½«d¹ô« WOÐUO½ WK²� s� d¦�«  «—U??ý« XOIÐ ¨W�eK*« dOž  «—UA²Ýô« Èd−�
ÆWOAOF*«Ë “U$≈ u×½ WO½UM³� WŽU�b½« sŽ wÐUOM�« ŸU³D½ô« ÊS� w�U²�UÐË ¨w�Ëb�« dýR� UN½Q� ¨WK³I�  U�Kł w� nKJ*« fOzd�« l� —«u(« WFÐU²� sŽ
5Š v�≈ ¨W²ÐUŁ lzU�Ë vKŽ WOM³� dOž  UŽU³D½« w¼ ¨w�uJ(« nK*« W�uIF� WO�uJŠ WGO� …—u??K??Ð q³� X??�u??�« s??� b??¹e??*« c??š« ‰UL²Š«
ÆfJF�«  u³Ł  «—ËUA� —«dL²Ý« `łd¹ Íc??�« d??�ô« ¨WOÝUO��« ·«d??Þô« w{dð

Ararad—and a number of weekly newspapers such as Al Muharrir Al


UN²BŠ sLC²ð ÊQÐ X³�UÞ WK²J�« Ê√ v�≈ …dOA� ¨Êü« v²Š W�uJ(« w½U¦�« ÂuO�« vKŽ ¡ËbN�«Ë ‰ƒUH²�« ¡«uł√ X³×�½« bI� ¨p�– l�Ë ◊d�M¹ Ê« q³� ¨q�ô« vKŽ Ÿu³Ý« …b* ¨WIŠô WKŠd� w� nKJ*« fOzd�«
ÆWOðU�bš VzUIŠ W¹—«“u�« v²Š dL²�ðË nKJ*« fOzd�« UN¹d−¹ w²�« WOÐUOM�«  «—UA²Ýô« s� Ÿu³Ýô« w� √b³ð Ê« q�R¹ w²�«Ë ¨VzUI(«Ë ¡ULÝô« l{Ë WKŠd� w�
WOK�_« ¡UDŽ≈ ¨—œUB*« V�×Ð ¨WK²J�« XC�—Ë Æq³I*« dNA�« s� ‰Ëô«
vKŽ UNÞËdý w�U²�UÐ ÷dHð Ê«Ë ¨tIײ�ð ô U� WLI�« sŽ  U�uKF*« Ê« v�« ◊U??ÝËô« Ác¼ X²H�Ë
«e²�ô« …b�R� ¨qB% r�  UÐU�²½ô« ÊQ�Ë W¹d¦�_«
‚UHðUÐ p�L²�« …œb−� ¨…œËb??L??*« bO�«Ë XЫu¦�UÐ
��������������������������
������������
������������������� U� V�Š ¨WO�U� dOž ‰«e??ð ô W¹—u��« ≠ W¹œuF��«
qJAÐ åq³I²�*«ò WK²� »«u??½ nKJ*« fOzd�« mKЫ

œÒbÒ ý nKJ*« fOzd�« Ê√ vKŽ U¼—œUB� XHA�Ë


ÆnzUD�«
����������������
��
����������������
�����������������������������
���������������������
� WOÐU−¹ô« U??N??ð«d??O??ŁQ??ð s??Ž ŸU??³??D??½« .b??I??²??Ð `L�¹
Ê« ÊËœ s� ¨W�uJ(« qOJAð W�Q�� vKŽ …dýU³*«
q� Ê«Ë ¨WO�uJŠ WGO� Í√ v�≈ “U×M� dOž t½« vKŽ Î
WLI�« UN²�dð w²�« ¨Î«œËb×� ÊU� u�Ë ‰ƒUH²�« p�– wH¹
ÆUNO� Y׳�« Õu²H� mOB�« WOHKš vKŽ —c(«Ë WDO(« dOЫbð –U�ð« oÐUÝ W¹—uNLł fOz— s� WOLÝ— WOM�«  UNł X³KÞ ◊UÝËô« V�d²ð YOŠ ¨WO½UM³K�«  «—uD²�« ŒUM� vKŽ
‚uMA*« œUN½ VzUM�« åq³I²�*«ò WK²� uCŽ XH�Ë ÆÁb{ ÁcHMð Ê« åW�dD²� U¹öšò
öšò ‰ËU% jD�� œułË sŽ w½UM³� wM�« “UNł Èb� …d�u²�  U�uKF�
ö b³Ž ÍœuF��« W�UI¦�«Ë ÂöŽô« öŽô«
öŽô« d¹“Ë ¡w−� WO½UM³K�«
XЫu¦�« s??� X�O� µ ≠ ±∞ ≠ ±µ WGO� Ê√ v???�≈ Õ«d²�« l� WNÐUA�  U�uKF� W{—UF*« w� WO�ULý WOÐUO½ WK²� fOz— UNMOŽ  UN'« XGKЫ UL� œœdð U� ÊQÐ ržd�UÐ  ËdOÐ v�« «b�u� Î tłuš e¹eF�«

Yes, and our company is a good


W�uJŠ q??š«œ r¼UHð WGO� w¼ U??/≈Ë ¨ UÝbI*«Ë ÆÊ«Ëd��Ë w�ULA�« 7*« w� oÞUM*« iFÐË w�ULA�« tMJÝ 5Ð tð tðöIMð
öIMð s� b(UÐ
ö p�c�Ë ¨WO�öŽô«
öŽô«  U�uKF*« —UÞ« w� ‰«“ U� p�– ‰uŠ
ö
Î w�UÝ VzUM�«Ë w½U³� bOý— bL×� aOA�« W¹—uNL'« w²H� s� ö Î � XÞUŠ« b�  UN'« Ác¼ X½U�Ë
ö�

Arabi & Al Anbaa, in addition to some weekly supplements.


Ê√ u¼ bOŠu�« XÐU¦�« Ê« v�≈ «dOA� ¨WOMÞË …bŠË b³Ž pK*« ÍœuF��« q¼UF�« …—U??¹“ sŽ qO� U� d??�ô«
ÆULN²�öÝ
öÝ œbNð  U�d% œułuÐ ULKŽ
ö Î qOL'«
©«dN½Ë wðô«œ ∫d¹uBð® …bײ*« 3ú� W�UF�« WOFL'« ÂU�√ Àbײ¹ ÊULOKÝ fOzd�« π …bŠË W�uJŠ ÂbIOÝ Íd??¹d??(« f??O??zd??�« vKŽ XF{Ë w²�«Ë ¨oA�œ v�« e¹eF�« b³Ž sÐ tK�«

������������������ UNÐ rKFð W¹—c�« W�U�u�«Ë WO½u½U� …QAM*« ∫œU$


����������������������������� �����������������
��
�� ������������������������������
����������������
����������������� ���������������������
����������������
������������
example of outsourcing. We have
UMOO� w� X�b� U�½d�Ë UO½UD¹dÐË jGC�« Èd??³??J??�« ‰Ëb????�«  b??F??�
Ê«d¹« W¹—uNLł ÂUO� vKŽ  UðU³Ł« l�u� ¡U??M??³??Ð UN�UNðUÐ Ê«d????¹≈ v??K??Ž
¡UM³Ð  «u???M???Ý ‰«u?????Þ W???O???�ö?
�ö??Ýô«
�ö?? ?Ýô« bOI²�« Ê«dNÞ s� X³KÞË ¨ÊUŁ ÍËu½
ÂuO½«—uO�« VOB�²� ÍdÝ lMB� WO�Ëb�« 5½«uI�UÐ ÂUF�« W¹UN½ q³�
Æ¢r� WM¹b� »d� …b¹bł  UÐuIŽ ÷d??� WKzUÞ X??%
 U¹ôu�«Ë U�½d� Ê« U�UÐË« lÐUðË ÆUNOKŽ ¢WOÝU�¢
W�U�u�« s� VKDð UO½UD¹dÐË …bײ*« 5????³??
5? ? ³???�«d???*« i???F???Ð `?????ł— U??L??O??�
w� oOIײ�« W¹—c�« W�UDK� WO�Ëb�« b¹b'«Ë X�ö�« ö�« wÐdG�« bOFB²K�
ö
·U???{«Ë Æ¢o???K???I???*«¢ Ÿu???{u???*« «c???¼ u×½ dO�ð —u????�_« Ê√ Ê«d????¹≈ ¡«“≈
l�u*« «c???¼ Ê« w??�d??O??�ô« f??O??zd??�« W×OBM�«¢?Ð?Ð? ö öLŽ ¢W¹dJ�Ž WÐd{¢

been undertaking outsourcing


w½b*« lÐUD�« l� ¢Â¡ö²¹ ö²¹ ô¢ w½U¦�«
ö Ê«d¹≈ Ê≈ ‰u??I??ð w??²??�« ¢WOKOz«dÝô«
Íc�« w???½«d???¹ô« ÍËu???M???�« ÃU??½d??³??K??� sKFð U2 d¦�√ W¹Ëu½ Z�«dÐ pK²9
l�u²½¢ UHOC� ¨Ê«d????¹« tOKŽ b??�R??ð ÆtMŽ
Ê« W¹—c�« W�UDK� WO�Ëb�« W�U�u�« s� œuL×� w???½«d???¹ô« f??O??zd??�« s??J??�
ÆW�Q�*« Ác??¼ w� ¢—uH�« vKŽ oI% …bײ*«  U¹ôu�« Ê« ‰U� œU$ ÍbLŠ«
‰UŠ w� t½« s� Ê«d??¹« U�UÐË« —c??ŠË UN�UNðô ¢ÂbM²Ý¢ U�½d�Ë UO½UD¹dÐË
w²�« …bײ*« 3ô« V�UD* q¦²9 r� „—u¹uOMÐ wH×� d9R� w� œU$ ©»Æ·Æ√®w½«d¹ù« ÍËuM�« l�u*« ÊQAÐ wH×B�« d9R*« w� ÊË«dÐË Í“u�—UÝ 5Ð U�UÐË√ ÍËuM�« œu�uK� …QAM� ¡UHšUÐ Ê«d¹«
ÂuO½«—uO�« VOB�ð n�uÐ UN³�UDð ÆU¹dÝ UF�u� sJð r� UN½« ‰U�Ë
qLײ²Ý U??N??½U??� …b???Ž  «u??M??Ý c??M??� w� w???�d???O???�ô« f???O???zd???�« ‰U?????�Ë ¢oIײ�« ÊËœ s� WKI²�� W�uJŠ UM� «–U??L??K??� p??�c??� X??½U??� u??� ÆU??¹d??Ý wH×� d??9R??� w??� œU???$ ‰U????�Ë
ÆU¼—«d� V�«uŽ WL� ‰ULŽ« g�U¼ vKŽ U¼UI�« WLK� ¡«“«¢ o??K??I??�U??Ð d??F??A??½ ô¢ l???ÐU???ðË q³� UN½QAÐ W??¹—c??�« W�U�u�« mK³MÝ XGKЫ Ê«d??????¹« Ê« „—u???¹u???O???½ w???�
 UÐuIŽ WLK� U??�U??ÐË« d??�c??¹ r??�Ë ⁄d³�²OÐ w??� s??¹d??A??F??�« WŽuL−� …dO³� W??�Ëœ Ê«d??¹« wKOz«dÝ« Âu−¼ ¢ÆbŽu*« s� ÂUŽ w� W??¹—c??�« W�UDK� WO�Ëb�« W�U�u�«

What are the recent invest- get group of the newspaper. For activities since 1968. We believe
ÆÊË«dÐË Í“u�—UÝ fJFÐ ÂU???�« ©…b???×???²???*«  U????¹ôu????�« ‚d?????ý® qO�²¹Ë bI²F¹ U2 «dO¦� d³�« Æ«bł W�U�u�« U??M??G??K??Ы b�” ∫·U?????{√Ë UNH�Ë w²�« …QAM*« sŽ dJ³� X�Ë
¨UM¼ n??�u??²??½ s???�¢ ÊË«d?????Ð ‰U????�Ë Í“u�—UÝ ôuJO½ w�½dH�« fOzd�« qOz«dÝ« Ê« l??ÐU??ðˢƔU??M??�« iFÐ wG³M¹ ÆUI³�� W¹—c�« W�UDK� WO�Ëb�« dýU³� b% UN½QÐ ÊuOÐdG�« ¡ULŽe�«
 UÐuIŽ ÷d??H??� ÊËe??¼U??ł s×½ q??Ð WO½UD¹d³�« W???�u???J???(« f????O????z—Ë s×½ ÆÊ«d??¹« WLłUN� vKŽ ƒd& s�¢ ÊU� ¨p??�– qł« s� UFO−Að vIK½ Ê« Æw�Ëb�« lL²−LK�
¢…u�� d????¦????�«Ë W???O???�U???{« …bײ*«  U¹ôu�«¢ Ê« ÊË«dÐ ÊËœ—už ¢ÆUM�H½« sŽ ŸU�b�« vKŽ ÊË—œU� ÊuLN²¹ rN½« ÆÆ U�U9 UO½u½U� d�ô« UF�u� X�O� U??N??½«¢ œU??$ ‰U???�Ë
π
ÕU²²�ô« qH(  «dOCײ�« s� V½Uł
WO½uHJ½dH�« »UF�ö�ö� WÝœU��« …—Ëb??�« sC²×¹ YOŠ r�UF�« —UE½ô WK³� bŠô« bž s� «—U³²Ž« ÊUM³� ÊuJOÝ
ö
 ËdOÐ w� WO{U¹d�« WM¹b*« w� ¡U�� WÝœU��« WŽU��« r�{ qH×Ð …—Ëb�« `²²HðË ¨W�Ëœ ¥∏ UNO� „—UA²Ý w²�«
…eGÐ oH½ —UON½«Ë W¹uł  «—Už w� ¡«bNý ¥
¡«—“u�« fOz—Ë ·uO{ Áb³Ž WO½uHJ½dH�« WLEM* ÂUF�« 5??�ô«Ë ÊULOKÝ ‰UAO� W¹—uNL'« fOz— —uC×Ð
jAMðË ¨W�—UA*« ‰Ëb??�« s� «d??¹“Ë 5FЗ√ v�«uŠË wž«d¹“U� dO³�« u�U½u� dO�«Ë ÊuO� «u�½«d� w�½dH�«
���������������������������������
��������������������
�� ����������������
�����
���� �
ments by Cooperative Printing example, some readers, especially that the cost of newspaper printing
¨WOM�ô« dOЫb²�« vKŽ …dOšô«  U�LK�« l{ËË œu�u�« —UI�Ë VŽö*«ö*« eON& ‰ULJ²Ý« qLAðË …—ËbK�  «dOCײ�«
ö
ÆWO½uHJ½dH�« WLEM�Ë WO½UM³K�« W�Ëb�« WH�UM� UNF�bð ¨Ë—u??¹ ÊuOK� ±≤ mK³²� …—ËbK� WBB�*« W½“«u*« U�«
qHŠ wO%Ë ¨©h�ý ≥∞∞ s� d¦�«® «bM� s� W�—UA*« œu�u�« d³�√Ë Æ·ô¬ WŁö¦�« ö¦�« «Ë“ËU−²� œu�u�« ¡UCŽ« U�«
ö WK²;« WOMOD�KH�« w??{«—ô«  bNý X�u�« «c¼ w� U¼UI�« WLK� w� ”U³Ž œuL×� wMOD�KH�« fOzd�« —cŠ
5B�«d�«  U¾� qLF�« w� „—UAOÝË ¨—Ëb½ uÝu¹ w�UGM��« wMG*«Ë ¨w�Ëd�« …błU� WO½UM³K�« WÐdD*« ÕU²²�ô« œbŽË ¡«b??N??ý W??F??З« t²O×{ Õ«— U??O??½«Ëb??Ž «bOFBð s� „—u¹uO½ w� …bײ*« 3ö� ö� W�UF�« WOFL'« ÂU�« f�«
ö
qHŠ V�«uðË ÆUO½U−�Ë UŠu²H� ¨ UIÐU�*« q� v�« UL� ¨‰UH²Šô« v�« ‰ušb�« ÊuJOÝË ¨wIOÝu� w²¾� v�«uŠË ‰ö²Šô«
ö²Šô«  «uI� W¹uł  «—U??ž w� «uDIÝ vŠd'« s�
ö vKŽ eN−¹ò b� ÊUDO²Ýô« WÝUOÝ w� qOz«dÝ« wC� Ê«
ÆÍ—uNL'« ”d(«Ë wKš«b�« s�ô« Èu�Ë w½UM³K�« gO'« UNO� „—UA¹ …œbA� WOM�« dOЫbð ÕU²²�ô« vKŽ oH½ —UON½« w�Ë …ež ŸUD� X�bN²Ý« wKOz«dÝô« «œb−� b??�ƒ√ wM½≈ò ‰U??�Ë ÆåÂö?�?
ÆåÂö???�?
�??�« WOKLŽ ‚ö?Þ«
‚ö? Þ« ’d??�
‚ö?
n¹dA�« wÝbI�« Âd(« wIÐ 5Š w� ¨dB� l� œËb(« Âö��«
ö��« oOI% vKŽ WOMOD�KH�« d¹dײ�« WLEM� ’dŠ
ö
›±≥Ë
±≥ ±≤˱± ’ qO�UH²�«¤
±≥Ë ‰u�Ë ÊËœ ‰U???Š o??½U??š Íd??J??�??Ž —U??B??Š X??% Œ“d???¹ ¨WO�Ëb�« WOŽdA�«  «—«dI� bM²�*« rz«b�«Ë q�UA�«Ë ‰œUF�«
vB�ô« b−�*« v�« ‰u�u�« s� 5KB*« ·ô¬  «dAŽ ¡UMÐË ÊUDO²Ýô« WÝUOÝ Ê√ s� —cŠ« t�H½ X�u�« w�Ë
ÆtÐUŠ— w� WFL'« …ö� ö� ¡«œ√Ë
ö eN& wKOz«dÝù« ‰ö²Šô«
ö²Šô« UN−N²M¹ w²�« qBH�« —«bł
ö
‫ﻭﺟﻬﺔ ﻧﻈﺮ‬ �
�������������� wKOz«dÝ« Íuł nB� w� 5OMOD�K� WŁöŁ öŁ jIÝË
ö lL²−*«ò ”U³Ž UŽœË ÆåÂö��« ö��« WOKLŽ ‚ö
ö öÞ≈ ’d� vKŽ

Company? the elderly, prefer reading long if performed by specialized print-


¡U�� …ež ‚dý ‰ULý ÕUH²�« wŠ w� …—UOÝ ·bN²Ý« WO�Ëb�« WOŽdA�«Ë w??�Ëb??�« Êu½UIK� —UB²½ö� ö� w??�Ëb??�«
ö

��������������������������������� ��������������������
���
������������������ ©»Æ·Æ√® …bײ*« 3_« w� t²LK� wIK¹ ”U³Ž
ÍdJ�F�« ÕUM'« ”bI�« U¹«dÝ w� —œUB�  d�–Ë Æf�«
¡UCŽ« s� WŁö¦�«
ö¦�« Ê« œuNýË w�ö
ö öÝô« œUN'« W�d(
ÊUDO²Ýô« n??�u??� q??O??z«d??Ý≈ v??K??Ž ◊u??G??C??�« W??Ý—U??2Ë
‰ö²Šô«
ö²Šô« WÝUOÝ sŽ Ÿö
ö ö�ù«Ë WF�u*«  U�UHðôUР«e²�ô«Ë
π b�Uš q�U�Ë UM³�« œuL×� rNM� ·dŽË U¹«d��« Æå5KI²F*«Ë ÈdÝ_« sŽ ëd�ù«Ë ÊUDO²Ýô«Ë
���������������������� WO�½dH�« WOł—U)« …—«“Ë  d�–

�� ������������
—U½dOÐ W??O??ł—U??)« d???¹“Ë Ê√ f???�«
«c¼ ‰uKŠ WOAŽ …d¹eG�« —UD�_«  ¡UłË n¹d)« qB� w� UM
«e½uKH½_« dÞU�� Ê√ v??�≈ bFÐ «uNÒ «uN³M²¹
¨s¹d³Ý√ W³×Ð t²'UF� sJ1 Íc�« jO�³�« d�_« p�cÐ X�O� W¹d¹“UM)«
Î
³Ò M²¹ r� s* UNO³Mð Ò
qqJAð
JAð
UMÚKšœ
UMKšœ
qBH�«
¡U��  U¦ŠU³� Íd−OÝ dOMýu�
ÁdOE½ l???� ÂœU???I???�« ¡U??Łö
¡U??Łö????¦??�«
Ác¼ VIF¹Ë rKF*« bO�Ë Í—u??�??�«
?¦??�« Âu???¹ ��������
��� �����
��������������
� ������ ���������
����������������
������������������
������� ������
w� w{U*« Ÿu³Ý_« ÁUMEŠô U� v�« «œUM²Ý«Ë Î ÆWOKG� »UAŽ√ 5łUM� Ë√
WJKL*« w� WOMJ��« ¡UOŠ_«  «œUOŽ qJ� ‰U¦L� ÊbM� ¡UOŠ√ s� wŠ …œUOŽ
Æs¹d¹“u�« 5Ð qLŽ ¡UAŽ  U¦ŠU³*«
…—«“Ë rÝUÐ WŁbײ*« X×{Ë√Ë ���������������������
����������
�������������

Four years back, we invested in a reports, whereas youngsters tend ing companies is less than that if
u¼ ¨«bM�d¹≈Ë eK¹Ë WFÞUI0 «—Ëd� Î «bMKðuJÝ v�« UO½UD¹dÐ s� …bײ*« 5²�¹d� W??O??�??½d??H??�« W???O???ł—U???)«
Î ?Ð œö³�«
s� «¡b? ö³�«
ö ³�« —œUG¹ ô ÊQ??Ð WJKL*« w� VO³Þ qJ� ‚œ ] b� dOHM�« Ê√ Ác¼ Ê√ f??�« UN� `¹dBð w??� ÃU??�
WŽUÝ s¹dAF�«Ë lЗ_« Èb� vKŽ «d Î HM²��
«dÓ Ó
«dHM²�� ÊuJ¹ Ê√Ë ‰Ë_« s¹dAð lKD�  U�öF�«
öF�« —U??Þ≈ w� wðQð  U¦ŠU³*«
ö ¡UIЫ v??K??Ž U??M??I??�«u??ðò s??¹d??A??F??�« WŽuL−� X??F??ÐU??ðË s¹dAF�« WŽuL−� w� W¾ýUM�«Ë WOMG�« ‰Ëb�« XIHð«
Î
«—UG�Ë Î
«—U³� 5�M'« s�  UÐUB� Ë√ 5ÐUB� ÃöŽ öŽ w� „—UA¹ wJ�
ö f¹—UÐ 5??Ð W??I??O??ŁË X??×??³??�√ w??²??�« v²Š ÍœUB²�ô« ◊UAM�« rŽb� U¼U½c�ð« w²�« dOЫb²�« ·bNÐ ¡ÈœU³� vKŽ ©…bײ*«  U¹ôu�«® ⁄d³�²OÐ w� f�«
Æd¹“UM)« «e½uKH½QÐ  U¦ŠU³*« Ê√ W??H??O??C??� o???A???�œË Æå÷uNM�« ‰uBŠ ÊUL{ ‰Ëb�« …œU� lLł«Ë w*UF�« œUB²�ô« v�« åÊ“«u²�« …œUŽ«ò
UNOKŽ œœd²½ w²�« …œUOF�« w� VO³D�« nOC¹ —UHM²Ýô« «c¼ v�≈Ë  U????�ö?
�ö?????? F????�« ‰ËU????M????²????²????Ý ·bNÐ ¨WÐö� ö� d¦�« w�Ëœ w�U� ÂUE½ W�U�«ò ??Ð  bŽËË
ö Èb²M� “d???Ð√ `³Bð WŽuL−*« Ác??¼ Ê« vKŽ s¹dAF�«
œd³�«  Ułu� Ê√ wMF¹ U0 n ]
n]H��
nH�� ¡U²ý u¼ n¹d)« Ê√ ¨…—ËdC�« bMŽ
π Y¹b% WOGÐË WOLM²�« w� Ê“«u??²??�« «b??F??½« s� ‰ö?�ô« ‰ö?? �ô« qLAO� ¨ÍœUB²�ô« –uHM�« lÝu¹ U2 ¨w*UŽ ÍœUB²�«
d¹“UM)« «e½uKH½√ W�uŁd' wð«R*« ŒUM*« u¼ «c¼Ë ¨W¹u� wðQð b� tO� Æåw�Ëb�« ÍœUB²�ô« ÊËUF²K� UM²ÝbM¼ ÆW¹u� W¾ýU½ ôËœ Î
Î
s��« —U³� U�uBšË UNÐ »UB¹ ÍcK� W¹–R� UN²ÐU�≈ ÊuJð YOŠ
ƉUHÞ_«Ë
�����������
������
����
���  «–Ë W�UHý WOKLŽò ¡«dłUÐ s¹dAF�« WŽuL−� XK�«Ë
©ÆÆÆ® WOzUM¦²Ýô« rŽb�«  «¡«d???ł« sŽ wK�²K� WO�b�
–U�ð« U½bNFð b??I??�ò WLIK� w??�U??²??)« ÊU??O??³??�« ‰U???�Ë
ÆåÊ“«u²�Ë rz«œË Íu� u/ ÊULC� WO�U{«  «¡«dł«
sÞ«u� q� Ê√ ”UÝ√ vKŽ ·Ò ·dB²ð
dÒ B²ð W�Ëb�« Ê√ «c¼ UM³O³Þ `{u¹Ë �������������������
���������� ¨bIM�«Ë  U½“«u*« bOF� vKŽ Ë« w�U*« ŸUDI�« w� ¡«uÝ nKJOÝ w�Ëb�« bIM�« ‚ËbM� ÊU� ¨ÊUO³�« V�×ÐË

new colour management system, to read short news. a newspaper wants to establish
w� ÷uNM�« ‰uBŠ ÊUL{ bMŽ UNIO³Dð r²¹ Ê« vKŽ WOMÞu�« W¹œUB²�ô«  UÝUO��« ‚UHð« Èb* .uIð ¡«dł«
¡U³Þ_« vKŽ dB²I¹ ô —UHM²Ýô« ÊS� ¨p�– qł√ s�Ë »UB¹ Ê√ sJ1
åq�U� qJý Æ„d²A*« ·bN�« «c¼ l�
Æ·UFÝô«  «—UOÝË  UOHA²�*«Ë  U{dL*«Ë 5{dL*« qLA¹ U/≈Ë 5O�dO�√ œu???M???ł W??�??L??š w??I??� rŽbK� w−¹—b²�« ¡UG�ù« vKŽ ÊËdAF�« ¡ULŽe�« oHð«Ë bIM�« ‚ËbM� s� VKD½ò s¹dAF�« WŽuL−� X�U�Ë
WNł«u* wHJð q¼Ë ÕUIK�« s�  UÒ  UOL�
OÒ L� „UM¼ ÊU� «–≈ ULŽ d�H²�½ U�bMŽË W�dH²�  UL−¼ ÀöŁ öŁ w� rNŽdB�
ö Èdš_« Í—u??H??Š_« œu??�u??�« Ÿ«u????½√Ë jHM�« v???K???Ž ·—U?????B?????*« ÂUJŠË UM²O�U� ¡«—“Ë …bŽU�� w�Ëb�«
ÀËbŠ lM1 s� ÕUIK�« ÊQÐ VO³D�« VO−¹ UN�uBŠ ‰UŠ w� WŁ—UJ�«  «uI�« sAð Y??O??Š¨œö
Š¨œö?³?
Š¨œö? ?³??�« wÐuMł
Î rN½≈ «u??�U??�Ë åj??Ýu??²??*« q???ł_« w??�ò W�œU³²*« .uI²�« WOKLŽ w� W¹e�d*«
W¹d��UÐ ◊U×� ÕUIK�« Ÿu{u� Ê√ sŽ ö öC� ¨UNðQÞË nH�¹ t½√ ô≈ ] WŁ—U� ‰ULý n??K??Š  «u??????�Ë W???O???�d???O???�_«
t½√ v�« sÞ«u*« tO³Mð u¼ Àb×¹ U� q�Ë ÁœułË e�d� sŽ ÊuHAJ¹ ôË
Æw½öH�«
öH�« r�d�UÐ qB²¹ Ê√ ‚dF¹ √bÐË tð—«dŠ Wł—œ ŸUHð—SÐ dFý ‰UŠ w�
ö
b{ WH¦J�  UOKLŽ ©uðU½® w�KÞô«
v�≈ ‰u??�u??K??� r??¼œu??N??ł ÊË“e??F??O??Ý
dOGð ÊQ??A??Ð …b??×??²??*« 3ú??�
3ú??? � ‚U??H??ð« ��������������
������������
����������
������������� bOFÐ qOKײРÂU??O??I??�« d³Ž ©ÆÆÆ® Ác??¼
 UÝUO��« X½U� «–« U� b¹bײ� Èb*«
f�«  d???�– U??� o??�Ë ÊU??³??�U??Þ W??�d??Š
‰ËR�*« Ê√Ë w½öH�« öH�« ÊUJ*« v�« V¼–≈ t� ‰uI¹ t²*UJ� vKŽ œd¹ Íc�«Ë
ö
Æt×OIKð r²¹ Ë√ ÃöF�«
öF�« vKŽ qB×¹ YOŠ v�« Ábýd¹ w½ö
ö öH�« ÊUJ*« w�
w� WO�Ëb�« WOM�_« …bŽU�*«  «u??�
ÆÂUF�« «c¼ s� oŠô X�Ë w� ŒUM*«
eOHײ�« Z�«dÐ ¡UIÐSÐ «ËbNFð UL� ���������������� s¹dAF�« WŽuL−� ‰Ëœ UN−N²Mð w²�«
 «—U�� l???� U??�??½U??−??²??� ö??� ö??� q??J??A??ð
ö??
Æ©·U�¹«® ÊU²�½UG�√
ÂuÝd*« u¹—UMO��« ‚ÒbÒ B¹ ô UM�UŠ q¦� ¡d*« œUJ¹ lKN�« s� W�UŠ UN½≈ ©wÝ w???Ð w????Ю Êu??¹e??H??K??ð ‰U?????�Ë
‘UF²½« ÂUO� 5Š v??�≈ ÍœUB²�ô«
UUF�
ÎÎF� «uKLF¹ Ê√Ë ¨¡UI³�«  U�uI� t� ����� U?????�«Ëœ d???¦???�« w???*U???F???�« œU???B???²???�ö??�
�ö??? �
ÆåU½“«uðË
5Ð s??� W??Łö?Ł
Łö?Ł Ê√ f??�« v½UD¹d³�«
Łö?
q�UF²ð …bײ*« WJKL*« w� W�Ëb�U� Æq�U(« u¼ «c¼ sJ� ÆWNł«u*« ÁcN� ÆUNzUG�ù X�u�« 5×¹ ULMOŠ WIO³Š f¹u� Æœ  UÝUOÝò wM³²Ð ŸËdA*« v�Ë«Ë

and we added a layout and an edit- its own printing facility. Also, spe-
¡«dł «uK²� W�L)« œuM'« ¡ôR??¼
����������������� ULMOÐ ¨ WO{U*« WKOK�« WK³M� —U−H½«
 «uDš –U�ð« vKŽ p�c� «uIHð«Ë ULzö� ö� U??³??K??Þ l??−??A??ð W???¹œU???B???²???�«
ö
π
π s¹dŁQ²� Ê«dšô« ÊUMŁô« q²� π
WŽUM�  «“ËU???????& `??³??J??� ���� Æåw*UF�« Èu²�*« vKŽ U½“«u²�Ë

ing system three years ago. Also, How has the downturn affected cialized printing companies offer
we had invested in a CTP system your market? better and higher quality prints,
from Agfa several years back, and The recession has had a major thanks to their experience in the
we are waiting for another system impact on newspaper readership field. Despite this, a large number
to be delivered to us by the end of and revenues, but its impact on of newspapers have their own
this year. the Lebanese market has been printing facilities.
very limited. Since its inception,
What are your observations on our company has adopted the phi- With regard to the increasing
newspaper design and its impor- losophy of renovation and devel- competition in advertising,
tance to the future of newspaper opment, and we annually allocate a especially through online media,
readership? certain amount of our revenues for what are the competitive options
Design is an important element in renovating and modernizing our available to newspaper printers?
the field of newspaper printing. printing equipment. Using glossy paper surely gives
However, increasing readership a quality print which cannot be
for any newspaper depends on What are the distribution strate- obtained from printing on normal
its content and not its design. gies adopted by your company? paper (newsprint). This, of course,
ME Printer October 2009

As for changing the method in Annahar newspaper adopts the opens up new horizons for adver-
which newspapers in the Middle policy of being available everywhere tisers who want to promote their
East are being published, such on the Lebanese market. Also, we products.
as reducing its content and so launched a campaign aimed at
on, this process requires making increasing the newspaper readership Do you see a future for custom-
a comprehensive study on the through incentives and providing ized newspapers?
needs of the market and the tar- special prices for students. It is a nice idea (personalized
31
Infocus Newspaper Industry
newspapers) and it can be techni- gies in 5–10 years from now, after publishing the newspaper.
����������� ���
�� �� � � �� ������ �� ���� ����� ������� ������������ ������������ �
�� ��� ���� � �� ��� ��� � � ���� � ���� � �� � �� � ��������� � ��� � � �� � � ��
�� �� ����� � � ��� � � � ��� ��� ��� � �� � ������� � ���� � ����� � �� � ����� � ��
�� ����� � � ������� �� � �� ������ �� � ���� ������� � �� � ������ ��� � ����� ��

������� ������ ������ ����� ����� ��



������ �
���� ������ ������ ��� �� �������� ���������� �������
�����
��


�� ���

�������������������������������������������������������

���
� �
���� ��������� ��
� � �
����������� ���������� ����������������� ����
� �
������ ������ ����
�������� ������
� ���� ��
������
��� ���
��������� ��� ����
������������ ��������
�����������
cally adopted. However, I believe
that it will not be implemented in
they become mature and the cost
of production matches the produc- Have you adopted ‘green’ print-
�������� ����� ���� ����� �����
�������������� ������� ���� ��������� ��
����� ������������ �������� �������
�������� ������� ������� ������
����� �������� ������ ����� �����
������ ������ ������� ������� ��
��������������� ��������� �� ������ ����� ����� �
����� �� ������ ��� �������� ��� � ����� ���� �
����������� ���������������������������������
�������� ������ ����� ��� ���
������ ��������� ������ ����� ����� Lebanon any time soon. I think that tion costs on classical presses. ing methods? Do you employ
������ ������
�������� ������ �� ���������
�������� ����� ��� �������� ��������� ������ ������ ��� ������ ������
��� �� ������ ��� ����� �� �� ������ �� ������� � �� ����� ������� �� �������� ��� ������������� ��� ����� �����
����� �������� ��� ���������� ������� ��������� ���������� ���������� ������� ��� ��� ������� ������ �������
����� ������ ������� �� ���� ������� ���� �������������������� ������ �� � ��� �� ����� ������ � �������� � � ��
����� ����������� ���� ���� �������� � � �������� � �� ���� ������ ��� ���� ������ ����������� ������������ ������������������� �������� ��

printing this kind of newspapers waterless printing methods?


��� ����� �� �� �� ���� ������ ������������� �� � ������ �������� �������� ����� ���������� ������ ���������� �����
���������� ������������ ����� ��� ������� �� ����� �� �� ���������� �� �� �� �� ������� ������� ������ �����
�� ������� ������� �� ����� ����������� ��������� �� ���� ����� �� ��� ����� ������������ �� �� ������� ����� ������� ������ �� ����� ������ ��������� ���� ����� �������� ������� ���� ���
���� ������������������� ���� ������� ��������� �������� ������ ������� �� ��� �� ���� ���� ��������� �� ��������� �� ������������� ������ ����� ��������� ������� ��� �������� �������������
���� ������������ ����������������������� ��� ���������� ���� ��������� ���� ��� �� ��� ����� ������� ����� ������ ������ ���� ��� ������ ������� ���� ������ ����
����� ��� ������ ��������� �� � ������ �� ��� �� ������ � ��� � ������������������������������ ������������ ��� �� ������� �� �� ���������������� ��������������� ��� ��� ������������� ��� ���� �� ���� �������������
��� ����� �������� ���� ������������� ���� ������������� ������������������� ����� ������ �� ���� ���� ������� ������� ���� ������� ������������ �������� �����������
������� ���������� ������� ��������� ��� ������ ������� ������� �� ������� ����� ���������� ������� ������� �������� ������
����� ��� ���� �� ���� ������� � ������ �� ��� ����������� ����� �� �������������������������� ���������� ��� �������������� ���������� ������ ����� ��� ������ ����� ����������������� ����������
���� ��� ��������� ������������� �������� �� � ����� ��� ������� ���������������� �� ��
��� �� ���� ��� ���� �� ������� � ��������� �� �� �� �� � ���� �� �� ���� � �������� ��� � ����� �� � ������� ��������������� �� ��� ���������� � ���� ������� �� ���������������

Do you think print and online


�������������� �������� ������ ��

will not provide big benefits, and No, waterless printing methods are
������� �� ��� ����� ��������� ����������� ����� � ��� ����� ������� ������ �� � �� ��������� ���� � ������������������� ��
��������� �� ��� ������������ ������� �������������� �� ���� ������ � ������� ����������� ��������� �������� � �������� �
�������
������ �� ���� � ��� ���������� �� ��� ����
���� �������������� ����� ��
������������� ���� ����������������������� ������� ���� ��� ������� �������������
�� ��� ������ ��� ���� ������ ������������������� ������� ������������ ��
������ ������ ���� �� ������� ����
�������
���������� ����� � �������� �����
���������������� ������� ���������� �������� ��
������ ������� ����� �����
������� �������������� ���� ������������ ���������� ���� ����������� ����
���������� ���������� ������� ��������� ����� ����� ��� ��� �� ���� ���� �� ��������� � � �� � ������
�� ������������� ����������������������������
����� ����������� ��� ����� �����
���� ���� ������� � �������������
���������������
��������� �� ������
������� ���� �� ��������� ����������� ��
�������� ������ ����� ������ ���������� ��� � �� � �������� � � � ���
��� ������ ��� ������ ������ ������� �������� ����� ������ ������
���� ���� � �� ���� ����� �� ����� ���� �� ��� ������
���� ������� ������ ��������
���� ���� ����� �������� ����� ������������������������ ��� �������� ��� �����������������
� �� �� �� ��������� �� ������������� �� � ��� �� �� ������ �������� ���
���� �� ���� ��� ���� �������� � � �� ���� �������������� ����� �� ���������
��� ���� � �� ����� �� �������� ����������� �� ���������������� �������� ���������� ����� ���� ���� ������������� �� ���� ��������� ��������������
��������� ���� ������� ��� ������ ������������������� ����������� ������� ������� �� �� ���� �� ����������������� ���� � ���������� ����
������� �� ������ ��������� �� �� ��������������� �� ����� ������� ���

publishing can coexist?


�������� ���������� ������ ��������������������� ������ �� ���� ���� �� �������� ���� ������� �� ��

revenues will be very limited. not yet being used in Lebanon. We


������� � ���� � �� � ������� � ����� � ��� ����� ����������������������
��� ����� �� ����� �������� ��� �������� ������������ ������������ ���������������������� ��� ��������� ��� ���� ������ ������
������ ������������� �� ������ ������������ ����� ����� ������� �������� ������ ����� ��������� ������������� �����������������
������� ��������� � ������ ���� � ��� �� ��� �� �� ���� ������� � � � ������ � ���
�� ������� ����� ������� �� ������� �� ������ � ������������� � ���� ���� �� ���� ������� ��� �� ������������� ���� ������������������� ���� ����������������������������������� ��
������ ������� ���� ��������� ���� � ��� � � ����� � �������� �� ��� ��� ��� ��� ���� �� ��� �� ��� ����� ���������� �� ������ � ���� ���� ���������� ������� ���
������� ������� ����� ������ �� ����� ������ �� ������ ����� ��� ��� �� ������� ����� ��� ���� ���� ����� ������� �����
������ ����� �� ����� �� ���� �������� � ��� ������� ��������� �� ��
����� ���������� � ��� �� ������ �������� �� ������ �� � ��� ������� �� ����� ����� ���������� ����� �� ��� ����� ������� �� ������ �� �������� ��������� ������������� �����������
���� ��������� ������� ������������� �� ��������� ���������� �� ������������ �� � ������ �� ��������� �������� ������ ����� ����� ������ ����� ����
�������� �� ���� � ����������� � ��������� ����� ����� ��
���� �������� ����� ���������� ������ ������� ��������� �� ��������� ������ ����� ����� ������ ������ ���� ����� ��������� ��������� ������� ���� ������ ����� ������ ������� ����� ���� ������� ��
����������� �� ������� �� �������� � ���� ������ ������������ ����������
������ ������ ����� �� ��� ����� ���� ����� ���������� ������ �� ��� ���������� ������� ��� ���� ��������������������� ������ ���� ������������ ���� ������������ ���������� ������������������� �� ��
������ ���������� ������ ��� ���� ���� ������ ������ ����� ������ ������ ��� � ��� ����� ������� �������� �� ����� ����� ��� � � ���� ��� ������ ������� ������� �����
� �

��� ����� ��������


We believe that the Internet and believe that Gulf News is the only
����� ����
������ ����� ��� � ������������� ������� ����� ����� ��� ����������� ������
����� �� ���� ���������� ������� �� ����������� �������� ����� �� �������� ������� ����� �� �����
���������� ����������� ���� ������ �������� ���� ���� �������� ����� �������� ������� ������������ ���� �����
���� �� ���������� �� ����� ������ �� ������� ����������������� ����������������� ����������� ����� ������� ������� ���� ���� ���������
���� �������� �������� ������������� ��� �� ������������� ����������� ��� ������ ���� ����� �������� �������� ���� ������ ��� ��� ��� �������
�� ������� ���� ��� ��� ������ ������ ������� ��������� ������� �� ��������� ����� �� ������ ��������� ������ ������ ��� ��� ����������� ��

Is digital technology for newspa-


��������� �������

print complement each other. We newspaper that will start using such
�������������������������� ������ ����� �� ����� ������� ������ ��� ������� ��� ������ ��� ���������
����������������� ������� ����������������� ��������� ������� �������� ����� ���� ���������������������� ������ �������
������� �� ��������� ����� �� ����� ����� ��� ������� ����� ������������� �������� ������� ���������������� � � ������ ��������� ���� ���� � ���� ���
����� ������� ������ ��� ����������� ������� ��������� ������� ���������� ������� �������� ������������ ����� �� ��� �� ���� �������� ���� �� ��
������ ����� �� ����� �������� ������������������� ���� ��� ����� ��������� ������� ���� � ��� �� ����� ������ ���� �� ��� �����������
����� ����� �������� �������������������� ���� �� �������� ����� ��� ����� ���������������������������� ��� ���������� ������� �� �����
������������ �� ����� ��� ������������� ����� ������ �� ������� ���� �������� ����� ������������������� �� ������ ���� ������ ������ �� ������ �����������
������� ������� ����� ����� �� �� ���� �������� ������ ��� ����� ����������� �� ���� �������� ������������� ������� ��������������� � �������� �����
����� ������� ����� ��� �������� ���� �������� ������ ������ ������� �������� ����� ���� ���� ��� ��� ����������� ���������������� ������
�������������������������� ���� ���� ������������ ������� ����� ���� ������� ����� ��� ���� ������� �� ����� ������ �������� ���� ������� ��� ��
����������� ��� ��� ������ ������ ������ ����� ���� ��� ���� ������� ���� ������������������������� ������� ������ ������ ��������� ���� ��� � �� ���
����
��� �������� ������ ���� �������� ����� �� � ������� ������ �������� ������� �������� ���������� ����� ����� ����� ��� ���� ������� ��������� ����� �������� �������� ���� ����� ��� ��� ������� ��������

per printing inevitable? see this as a good opportunity to types of printing methods. We use re-
�� � �� � ������� � � � ������������
� ��� ����� ������� ���� ��������� �� ��������� �� ��������� �� ��������� ������� �� ��� ����� �� ������������ ����� ��������������������������������������� ������������� ���������������� ������� �� ��������
��������������� ���������������������������� ��� ��� �� ����� � �� � ������� ����������������������� ��������� �� �� �� ������ ��� ����� ������������ ����� ��
������� ��� ���� ��� �������������� �������� ��� ��������� ��� ���������� ������������ ������ ����� ������� �������� ����� ���� ������������������ ���������� ��������� ���� ���������������� ������ ����� ������
������� ������� ��� �������� ��������� ��� ������ ���� ����� �������� ������ ��� ������ �� ���� �������� ������������ ��� �������� ������������ ����� ������������� ���������������� �� ���� ������ ������ ������
�������� ��� ��� ������� ����� ������ ������� ������ ��� ������� ���� ������ ���������� ������ ���� ������ ��������� ��������� �������� ������� ������� ����� ����� ����� �������� ��

����� ���� �� ����� ������� ����������������������� ����� ���� ������ ��� ��������� ������������� ����� ����� ����� ������������ ������������� ������ ���� ����������������������� ������� ��� ������
�������������� ������������������� ��� ����������������� �����
�������� ������ ������ ��� ������� ���� ����� �� ������ ����� ������������ ��������� ������ �������� ���� ����� ���� ������� �������� ������ ��� ���� ������ ������ ������
��������� ���������� ���� ������ ����� �� ������ ������� ����� ��� ������ ������������ ����� ��� ������������� �������������� ���� ���� �������� ������� ���� �� ����� �� ��� ����� � �������� ����� ����� ������ �� ��� �� ��
�� ����� ��� ����� �� ��� ����������� ��� �������� ������ �� ������������������������� ��� ��������� ���������� �� ���� ������ ��� ���������� �� �� �������� ���� ������� ������� ���� ��� ���� ������������������ �


��

����� ����� ��� ����� ��� ������� ���������


��������� ������� ���� ��� ���������
Digital printing is not widely being combine paper printing with the cycled paper in printing newspapers,
������ ����� ���� ����� ������ ����
������ ����� �� ���� ���� ���� ������� ����� ����� ���� ������� ���� ��� ������ ����� ������� ������������������
�������������� �������� ����� �������� ������� ����������� ���� ����� ���� �� ���� �� �� ��� ��� �� ���� � �� � ����� ��� ������� �� ��� ���
����� ���� ������� ������ ��� ����� ��� ������� �������� ���� ������ ������� ������������������� ������� ��������
������ �� �������� ��� ����� �������� ������� ����� �� ��������� ���������� ��� ���������� ��������������� ��� ���� ��� �������� ������� ����� ����� ��������� ����� ������� ��������
������� ��� ����� ���������� ��� ��� ��� ������� ����� ���������� ���� ����������������������������� ������������������������� ������ ��
������� �� ���� ��������� �������� ������� ������������ ��� ����� ����� ����� �� �� �� ���� � ������ ���� ��������� ����� ����� ����� �������� ����� �� �������� ������������� ������������
������ ������������������ ������ �������������� �������� ���� ���������� ��� ������ ����� ������ �����������
�������� ������ ������������� ��� ���� �� ������������ ����������� ������������������������������� ����������� ���������� ������ ������ ��������������������
��� ���� ������ ���� ���������� ������� ������������� � � � ������ ���� ������ ��� ��������� ���� ���� ����������
���� ���������� ��� �� ��� ����� ���� ��� �� ���������

used with newspaper printing in Internet and mobile services. and we sell waste printed paper and
������� ������������ ������� ��� �������� ������������������������������ ���� �� ���������� ���� ��� ���� ���� ������������������ ����� ���
�������� ������ �� ����� �� �� ���� ���� ������ ������� ������ ��������� ����� ������ � ������� ������� � ������ ����
���������������� ��������� �������� ���� ���� ����� �� ��� ���� ��� ��� ���� ���� �� ���� �������� ���� �������� ����� ���� � ������� �� ��� ����� ��������� ��� ������� �� ������
����� �� ������������ ������ �� ����� �� �� ������� ���� ���� �� ��� ��� �������������� ���������� ������� �����
����������� ������ ���������������� ����� �� ������������� �������� ��
���� ���� ������ �� ���� ����� ������� ����� ������ ��� ���� ��� �������������� ������
�������� ������ �� ����� �� �� ��� �������� ���������� ����������������� ��������������
��� ������ ����� ����� ���� ��� ����� ������ ����� ������� ������ ��� ����������� ���
����� ���� ���������� �������� ���� ��� ������ �� ����� ������� ����� ������ ��������� ���� ����� ����� ��
��������� ���� ������� ������� ������ ��� ��� ������� ������ ������ ��� �������������� ����� ��������� ��������������� ����� ������
�� ������������ ��� �� ����������� ���� ������������������������������������������ ��� ����� �� ����� � � � ����� � � � �������� � ��� � � � ������������� ����� �� �� � �� ����� ������ �������� ���������� ������
�������� ������ ��� ������ ������ ����� ����� ����� ������ ��������� ����

the region. Some printing compa- Annahar newspaper is following used printing plates to a specialized
�� ����� ��������� ���������� ������ ����������� ������� �������� �������� ������ ������ �� �������� ����
��� ����� ������� �������� ������ ������� ����� �������� ��� ���� �� ��� ����� ��������������� ������ �������������� �������� ����������
������� ������� ����� ������� ���� �� ������ �������� ����� ��� ����� ����� ����� ��� �������� ������� ������ �� ������ ������ ������� ����� ���� �� �����
������������� ���� �� ��������� ������� ���� �� ���������� ���� �� �������� ���
������� ���� ������������ ���������� ������� ������ �� ����������� ����� ������� ������ ������ ��� ����� ������ ��������� ����� ���������� ������� ����� �� ������ ���������
���� �������� ��� ��� �������� ��� ��� ������� ������ �� ������ �������� ����
�������� ��������� ������� ������� �������� ���� ��� ���� ������� �� ������� �������� ����� ����� ��� �� �� ������ �� ��� ������� ��������� ����� ����� ���� ������ ���� ������ ���� ������� ������� ���� ���� �������� ��� ���
��� ��� ���������� ��������� ������ ���� ���� ������� �������� ��� ������ �������� ������� ����� ������� �� ��������� ������� ��� �� ��������
�� �� �������������

nies might adopt digital technolo- this policy and has employed it in recycling company in Lebanon.

UAE, UNITED PRINTING & PUBLISHING


TABLOID FORMAT CATCHING UP

Ali Saif Al Neaimi


CEO
United Printing & Publishing

United Printing and Publishing specializes in web-offset and sheet- of the people travelling on the
��������������������������������������������������������������� ���������������������������������������������������������������

trains are expected to develop


fed offset printing and prints daily newspapers such as The National, significantly as they would at-
Al Ittihad, and 7Days, in addition to several leading magazines. tempt to utilize their travelling
Recently, the company teamed up with the Higher Colleges of times through easy-to-read
Technology (HCT) to develop and offer certificate and diploma publications.
courses in printing and publishing. What’s your take on regional
newspaper printers emerging as
How crucial is newspaper design against the latter. outsourcing providers?
or redesign for readership and From the reader’s perspective, Newspaper printers who have the
revenue? it’s obvious that a tabloid news- production quality and capacity to
Technically speaking, shorter paper would be easy to handle handle world-class titles can out-
formats save on make-ready time and read, and it is more pleasing source and print. However, some
������ ���������������
as the web tension is better on to the eye; on the other hand, printers have ventured into this
a smaller width paper (tabloid). a broadsheet format is not as exercise without the prerequisite
Moreover, if there is a web-break, reader friendly as the tabloid and have eventually fallen by the
it is easier to give lead (web path format. Although most of the way side. This is exactly the reason
along the press) with a shorter regional and international news- why we are very careful in choosing
ME Printer October 2009

width paper. Handling of the 45 papers printed here in the region clients on the basis of our produc-
gsm of reel for a tabloid printing are in the broadsheet format, the tion criteria and capacity.
would approximately weigh 450 trend is slowly but surely lean-
kgs as against a broad sheet print- ing towards the tabloid format. Do you think the availability of
ing format reel that would weigh For example, with the Dubai several new media poses a threat
650 kgs. Therefore, the former Metro being launched, earlier to conventional newspaper ad-
would be easier to handle as this month, the reading habits vertisements? How do manage
32
this rise in competition?
Well to answer this question,
I would like to take you back
through history. Benjamin Franklin
founded the Pennsylvania Gazette
in 1728. The Gazette included
more advertisements than did any
other colonial newspaper, with up
to half the pages devoted to ad-
vertising. Franklin is credited with
introducing the use of large-point
headings, using white space to
separate the advertisements from
the text, and, after 1750, including
illustrations.
So Advertising has evolved from
these humble beginnings and
today is one of the major driving
forces behind any print media.
In the contemporary world of
Newspapers, content, format,
print quality, colour consistency
and repeatability, creativity and
the price of the advert play a major
part in the success of a newspaper
and all of our titles are focused
around these principles.

How do you see the potential of


customized newspapers in the
future?
Customized editorial and adver-
torials have a limited interest, as printed newspaper content must GMG. The press facility is installed
they are mostly considered to be free and the revenue must be with a KBA Continent hybrid press
be a marketing tool rather than generated through adverts run- for coldset and heatset produc-
factual or news worthy content. ning on the web portal. tion; KBA 213; Manugraph Hiline;
Therefore, be it a newspaper or a and Orient.
magazine, customized editorial What measures are you adopting Also, we have an in-house distribu-
or advertorial based titles show to counter the recent downturn tion company called Tawzee that
desperation to generate revenue and how are you preparing your- has a world class facility and skills to
to stay afloat (easy and cheap way self to stay ahead of the game? handle all of the logistics involved.
of making revenue). This is also We have been doing quite well in
considered as a one-off or a short the first and the second quarters Any plans of going ‘green’ in the
term concept only. We strongly of the year whilst there’s a slow near future?
abstain from such practices. down in the third quarter. We have We are taking the first steps into
not escaped the current recession. adopting eco-friendly practices
Digital printing technology is However, the good news is that the in the commercial arena; we are
seen as the future of newspaper tempo is increasing and we hope also considering going green
printing. When do you think it to consolidate our poison in the on the newspaper production
will be viable commercially? fourth quarter and eventually do front in the near future. We have
Digital Inkjet based Newspaper fairly well by the end of 2009. Our already been using eco-friendly
printing is definitely the future. shift to the new facility is our prime substrates and inks for some
But this technology is in the beta focus; we will have a fully fledged of our jobs. We are working to
stage with all of the biggies still production facility by the end of accomplish a greener work envi-
fine-tuning the technology before the year. ronment and be a leading player
making it a main competitor to We are equipped to meet the in promoting ‘green’ print. We
offset. They all look promising growing demands of a new have waste disposal systems that
enough to be commercially viable generation of newspaper readers. are eventually sent for recycling.
in another 5 to 6 years. The prepress section of the news- As for the chemistry and plates,
ME Printer October 2009

paper production facility employs considering the technology (run


Do you see print and electronic workflow systems and thermal length and quality) and the cur-
media coexisting in the future? and photopolymer imaging based rent price of process less/chem-
Print and electronic media in the CTP systems from Kodak and Agfa istry free plates, we will surely
contemporary age has to go hand Graphics. The layout and high-end to for them when they are com-
in glove and compliment each colour management are facilitated mercially viable and when their
other. Access to online versions of through solutions from Kodak and quality is universally acceptable.
33
Infocus Newspaper Industry

EGYPT, AKHBAR AL YAUM ESTABLISHMENT


READER PREFERENCES SHOULD
NOT BE IGNORED

Mohammed Ahdi Fadhli


CEO
Akhbar Al Yaum Establishment

Akhbar Al Yaum is an Egyptian newspaper founded in 1952 and published format, such as the ‘Akhbar Al Ri-
yadha’, ‘Al Hawadith’ and ‘Al Adab’.
by Dar Akhbar Al Yaum. Many newspapers have followed
this step. In addition to this, Akhbar
What are your observations on increased focus on newspaper Al Yaum publishes some regional
the recession and the measures distribution? newspapers which serve the inter-
your company will be taking to When it comes to newspaper ests of the readers and advertisers.
overcome it? distribution, we follow several Reduction of content is not being
There’s no doubt that the recession strategies such as publishing the considered at the moment, but the
has had its impact on all newspapers newspaper regionally, achieving a requirements of the readers have
in general. But with progressive balance between circulation and to be considered.
development and modernization, costs and increasing distribution
newspapers can manage to retain points in every part of Egypt. Also, Are you considering printing
their advertisers. The situation we aim at developing our sales reader-specific news, for exam-
might get worse, but I believe the team by helping to create kiosks ple, customized or personalized
industry will definitely survive the in every province, which sells our newspapers?
tough times and the results might newspaper and publications as We have been issuing personalized
exceed our expectations. This will well as the newspapers and publi- newspapers for years now, where
be determined within a full year cations of other publishing houses. we print and distribute supple- C

and not through a short period of Furthermore, we are working ments in targeted areas of Egypt. M

time. As for our establishment, we towards improving and enhancing Also, the newspaper is being
have seen a rise in revenues year the subscription service, as well as published and printed in special Y

after year, thanks to our budgeting performing field studies to know pages, specifically for readers in CM

policies and various income seg- the reader’s and advertiser’s point countries such as Saudi Arabia and MY

ments. of view and improve the newspaper some parts of the GCC.
We will invest in new equipment accordingly. CY

as per a plan, and it will include the How do you plan to manage CMY

development of the online news- How crucial is newspaper design the increasing competition in K

paper and all its publications, the to the future of your business? advertising, especially because
information & photo archive, as well Newspaper design and layout are of the availability and success of
as modernizing the newspaper’s very important; the editorial team several new media?
ME Printer October 2009

printing machines by the addition is deeply involved in constantly We are addressing the increased
of new equipment depending on studying both reader and adver- demands on advertising spaces
the newspaper needs, and the ex- tiser preferences in order to achieve by increasing the number of
pansion of its commercial printing expansion, increase readership newspaper pages and by the
press. and attract new readers. Akhbar addition of specialized supple-
Al Yaum was the first newspaper ments for automobiles, sports,
Do the above measures include to print newspapers in the tabloid education and provincial news.
34
Also, we are attracting adver- As demand for online news in- as per the census of that area or as
tisers to our print edition by creases, do you think publishers per the subscriptions. This will be
offering to place their ads on should reserve the most impor- performed under a system called
the newspaper’s website. Some tant content for print? ‘Print on demand’.
of our special supplements and Print will not be a premium prod-
brochures are already being uct in the future, but this could Do you believe newspaper
printed on glossy paper or L.W.C, take some time. Print will remain printers in the Middle East are
and are later inserted within the available but in fewer amounts, equipped to cater to outsourcing
newspaper as per the distribution and publishers should publish im- requirements of international
plan, which often occurs in some portant news and articles online to clients?
parts of Egypt or throughout the increase readership, and consider it Newspaper printers in the Middle
country as a whole. as an investment, because both in- East, except for those in Lebanon,
formation and pictures are sources Egypt and Syria, are not yet well
With regard to online publish- of income. equipped to perform outsourced
ing, do you think advertising printing jobs for international
alone can support the expenses Is digital printing the future of newspapers. Egypt has the most
of running a website? Should newspaper publishing? Are you qualified technicians and engi-
readers be charged for access to considering adopting this tech- neers who are trained to print
online news? nology in the near future? and perform maintenance, and
We have already integrated the As for adopting digital technolo- are academically prepared to do
Internet with the newspaper by gies, we plan to adapt a solution so. As a proof on this, since the
creating a special online page for which allows us to perform start of our establishment’s pro-
Akhbar Al Yaum’s various publica- printing services for international duction in 1998, we have been
tions, picture archives and so on. newspaper publishers. A study relying on local technicians. The
We are preparing a study on the on the commercial profitability of establishment organizes several
possibility of charging our online this technology is being carried training courses for its staff in
readers through various channels out, and a budget will be required Egypt and other countries, as
such as media and communica- to opt for equipment that can well as arranging visits for our
tion firms and Internet service print the required numbers of any technicians and engineers to
providers instead of directly international newspaper, and then various exhibitions such as Ifra,
charging the user. distribute them in special places Apex and Drupa.

ME Printer October 2009

35
Infocus Newspaper Industry

PALESTINE, AL AYYAM NEWSPAPER


THE RECESSION HAS PUSHED US TO
OFFER BETTER SERVICES

Mahdi Al Masri
Manager
Al Ayaam Newspaper

Al Ayyam Newspaper is published by Al Ayyam Establishment for even if the job requires the use
of glossy paper, and has to be
Journalism, Printing, Publishing and Distribution, established in 1995 in
in a one of its kind design in the
the city of Ramallah. The press also undertakes printing of text books for Middle East. We are positive that
schools in Palestine, in addition to commercial printing jobs. our abilities and experienced staff
will come out with an exceptional
What’s the current situation of Since the installation of a new piece of work.
the newspaper industry in Pal- CTP system in 2007, Al Ayaam has
estine? What are the measures acquired a 4-colour Heidelberg What are your views on news-
being adopted at Al Ayyam to press (70 x 100 cm). However, the paper redesign and change in
emerge from the crisis? company is more conscious about format?
In addition to the economic situ- new investments. As for obtain- From an economic point of view,
ation that Palestine is witnessing, ing digital workflows and output we believe that newspaper rede-
there’s has been a distribution ban management systems, we have sign is a very interesting option,
for more than two years on our postponed such projects till 2010. especially if a newspaper wants to
newspaper in the Gaza province. stimulate modernization which is
This has had its impact on the ad- Do you find yourself in a chal- opposed by the conservative press
vertising market and has resulted lenging position with regard to school. However, we see that the
in the decline of our printed read- attracting and retaining adver- time has come to change the way
ership rates whereas our online tisers? how newspapers look by reducing
readership rates have increased. In Recently, we increased the co- their sizes and increasing their
addition to that, the recession has loured pages in the newspaper by pages and the fields they cover.
affected us and reduced invest- triple the number as compared to
ment opportunities in additional that the year before. Also, we have What’s your take on new trends
printing machinery. In order to established a quality monitoring in the newspaper printing indus-
maintain a stable sales rate, the department for each stage of the try, especially the potential of
recession has pushed us to find work. In terms of quality, this step customized newspapers?
and develop additional products will place us on top of the list of Customized newspapers are invest-
and services to be offered for our newspaper and supplements ment-orientated press. Such papers
readers. printers in Palestine. As for the use were briefly issued in Palestine, and
In addition to our network of ex- of glossy paper, the advertising their success was linked to different
ME Printer October 2009

ternal newspaper distributors and market in Palestine is not mature cultural tastes. Digital printing in
sellers, and in order to increase our enough to encourage investment Palestine has been limited to print-
newspaper’s market share, we have in machinery that can print on ing in small sizes and very short
offered our readers during the last this type of extraordinary paper. runs. We believe that the develop-
two years a direct subscription However, we at Al Ayaam are fully ment of this sector depends on our
service through a special company- ready to meet the requirements openness to the varying customer
designed subscription system. of local and regional advertisers, demands in the region.
36
How do you plan to tackle the news?! No, not yet! Until now, waterless printing
threat from the online publishing methods have not been employed
revolution? Do you think readers Do you view outsourcing as an in Palestine. As for adopting en-
should be charged for access to interesting avenue for newspa- vironmentally friendly practices,
online news? per printers in the region? our company has moved several
We widely use the Internet in Printers in the Middle East have the steps since its inception within
all aspects of our production, ability to take up outsourced jobs. this field. When it comes to waste
management and communication Printing in the region has witnessed reduction and management, we
practices. But we do not believe in the last few years significant de- follow an accurate system, and we
that the Internet has succeeded in velopment operations and the use succeeded in reducing waste to
our region as an advertising tool. If of state-of-the-art technologies, its lowest levels. We have entered
any traditional printed newspaper which have been regularly show- into contracts with companies that
considers adopting online publica- cased at some international exhibi- specialize in collecting printing
tion alone, we certainly believe tions. Drupa 2008 sales figures have waste such as ruined paper, films,
that it will cause that particular indicated notable development for printing plates, packaging material,
publisher to lose its position in the Middle East within the newspa- chemicals; the wastes are collected
the advertising market because an per printing sector. in special containers and shipped
advertiser in that newspaper might to special treatment facilities). This
prefer to place ads in a printed for- Has Al Ayaam entered the ‘en- comes as part of our commitment
mat and not online. Charging our vironmentally friendly printers’ towards our environment and our
online readers for access to online league? local society.

KSA, SAUDI PRINTING & PACKAGING COMPANY


TIME TO CHANGE THE CONVENTIONAL
WAY OF NEWSPAPER PUBLISHING

Dr. Saad Bin Rashid Al-Dossary


CEO
SPPC

Established in Jeddah in 1963, Saudi Printing & Packaging Company suing content-focused newspapers
produces daily newspapers, including Asharq Al Awsaat newspaper with fewer pages or in smaller for-
mats. I agree that the time has come
(Saudi version), magazines and journals. Five print houses and over 600 for newspapers to change their
employees serve as the force behind the company’s growing presence in conventional way in publishing.
the region.
Is the conventional approach
How is the publishing landscape its readership and revenues. In giving way to newer technolo-
changing in Saudi Arabia. Do you Saudi Arabia, many newspapers gies such as digital printing, cus-
see a major shift happening in have changed their design as per tomized newspapers etc.?
newspaper design and presenta- the new trends followed in the field Digital printing technologies have
tion? of newspaper design. not yet been employed in newspa-
I personally believe that design is a per publishing, and personalized
very important element in newspa- Is the cost factor a pressing issue? newspapers are not available
per printing. The ecstatic look of a As costs are rising, publishers will in Saudi Arabia. Meanwhile, we
newspaper will definitely increase look for ways to reduce costs by is- expect to see high demand on
Infocus Newspaper Industry
printed newspapers and a higher regardless of the economical Is your company adopting
demand on online publications. circumstances. environmentally friendly prac-
tices? For example, have you
Has the recession stifled growth How do you see the road ahead? adopted waterless printing,
significantly? Any plans of handling outsourced recycling, etc.?
The recession has had a low jobs from international clients? We do not use waterless printing,
impact on newspaper publishing Newspaper printers in the Middle and this technology has not yet
in Saudi Arabia. But magazine East have big capacities and are been adopted in Saudi Arabia.
publishing, on the other hand, able to perform outsourced jobs As for printing on recycled paper,
has been affected significantly. for international publishers. Inter- we mainly use virgin pulp. But
The reason behind this is that all national newspapers are already we print on recycled paper only
newspapers are being printed and being published in the region and when the customer wants us to.
distributed in the same numbers are printed by local print houses We sell wasted paper, printing
regardless to any decrease in its and the number might grow. But plates and used chemicals to a
readership or revenues. In other the licensing procedures in the specialized recycling company in
words, newspapers are available region will leave its impact. Saudi Arabia.

IRAQ, AL SABAH NEWSPAPER


PRINTED NEWSPAPERS LIKELY TO
DECLINE IN 30 YEARS

Mohammed Eidan
Managing Director
Printing Press, Al Sabah Newspaper

Launched in 2003, Al Sabah Newspaper, which is based in Baghdad, is distribution & publishing com-
pany, and part of our strategy is
published by Iraqi Media Network.
to establish our own distribution
entity.
What challenges have you faced solution to improving your
due to the recession? services? Have you considered expanding
Among the challenges we faced We’re still using old printing further to handle outsourced
since the beginning of the global equipment, which does not satisfy jobs?
recession was the reduction of our ambitions. Due to the security At this moment, we do not
our budget, given the fact that situation in the past few years, a believe that newspaper printers
our newspaper is publicly funded. lot of manufacturers declined to in Iraq are capable of perform-
This led to reduction in the wages install new printing equipment in ing outsourced jobs offered by
of our contributing writers, as our premises. This year, we have international publishers, mainly
well as reduction in newspaper been in talks with several German, because the printing sector
circulation by nearly 15%, and French and Swedish companies, in Iraq has deteriorated in the
advertising income was reduced which have shown their interest last couple of years due to the
due to the halt of a large number to supply us with state-of-the-art political and security situation in
of projects. digital presses plus its accessories, the country.
and we’re about to seal a contract
Are you considering expansion with one of these companies. What are the trends you see
of your printing facility as a We also have a contract with a or expect to see influencing
the newspaper industry in the especially on our website. the newspaper’s pages and in-
future? crease the coloured pages so that
We think that within another 30 Do you think newspaper design we can offer more advertising
years, printed newspapers will plays an important role in space. We strongly believe that
disappear and signs on this are maintaining readership? using glossy paper is an attracting
becoming obvious worldwide There is a large number of tool for the advertiser.
with the decrease of readership, newspapers issued in Iraq, and
whereas the readers of online the competition is huge. But our Are you employing ‘green’
newspapers are increasing. In newspaper is second to none printing methods?
order to attract more attention when it comes to number of We do employ waterless print-
to his newspaper and increase distributed copies. We always try ing methods, and we do not use
readership, it is very important to maintain this through renew- recycled paper in printing but
for the publisher to archive all the ing the newspaper’s design, we sell it to small carton-making
news and not only the important especially for the 9 weekly supple- factories. This also applies to
ones. ments which we publish in small printing plates which is sold to be
format. We believe in changing used by small companies operat-
What’s your opinion of charg- the traditional method of issuing ing in other industries.
ing readers for access to online newspapers in the Middle East,
content? and that newspapers should keep
Our newspaper has a website and up with the latest trends that has
we receive information from in- been followed worldwide. As for
ternational news agencies, along reducing content, we think this
with news and photographs. Our would be related to the reader’s
advertising income covers all culture and pattern.
printing and website management What are your strategies for
expenses. We cannot charge our retaining advertising in print?
online readers, because we are a We occasionally issue advertising
state-owned newspaper which supplements in order to meet the
represents the Iraqi government demand (on advertising). As for
and our media coverage should the printing machinery which we
be made available to everyone, will be receiving, we will increase

VISIT
The FAST GROWING 18 - 20 October 2009
Signage, Graphic Imaging & Media Abu Dhabi, United Arab Emirates

Trade Exhibition Open from 10am to 6pm for business visitors

Google Adwords Workshop will discuss strategies and tactics that Dedicated DOOH event in the region. One-day forum to understand
you can use in AdWords to make sure you are reaching the right the rapidly changing market dynamics and potential of the Digital
audience, and to ensure they are responding to your offerings. out-of-home advertising.
19 October 2009 19 October 2009

Dedicated forum featuring new ideas, alternate usage and best The Middle East's only annual forum for Brands, Media Owners
practices to maximise profitability of your digital printing business. and Agencies to network and seek solutions on issues related to
Key presentations on printers, inks, software... the outdoor industry.
18 October 2009 20 October 2009

Two-day strategic forum to discover essential tools to engage your Photography competition organised in association with the Abu
customers in ways that are impossible via the more "Traditional Dhabi Authority for Culture and Heritage. Open to professionals,
Media" and how you can use the media more effectively. amateurs and students.
18 – 19 October 2009 18 – 20 October 2009

Ptners
Platinum Sponsor Gold Sponsors Silver Sponsor Strategic Partners
Delegate registration at
ME Printer October 2009

sim@iirme.com
Pre-register for fast track entry @ www.sim-expo.com
Strategic Media Partner Media Partners Industry Partner

The world of screen media, working for you


39
Infocus Newspaper Industry

UAE, MASAR PRINTING & PUBLISHING


REDESIGNING IS THE WAY TO GO

Faisal Bin Haider


General Manager
Masar Printing & Publishing

of revenue for our customers, for


Masar Printing & Publishing, is taking great strides to set up a fully automated example through our inline Memo
printing facility to serve the GCC and Europe out of UAE. The print house caters Stick and Post Card applicator.
to newspaper publishers such as Al Bayan, Al Alam and Business 24/7.
Do you think the ME is ready to
What are the recent developments people and increase revenue. We handle newspaper printing jobs
at Masar? were the first in the ME to start two from western publishers?
Masar Printing & Publishing is ranked daily newspapers in the tabloid size. We strongly believe that the Middle
in the Middle East as the biggest That was accomplished with the sup- East has great potential now to
and most technologically advanced port of our partner Awraq Publishing. prove its capabilities and strength
press. This imposes a huge obligation in all fields. It should embrace the
upon us to follow the most recent Are you considering digital print- opportunity to produce and sell
and global standards. We follow IFRA ing technology for newspapers? to its services to the west. At our
standards. We are also implementing As part of our growth strategy and premise, we print European and
one of the most advanced software opportunities available to us, we Asian daily newspapers.
for the printing machines, HIFLEX. intend to utilize the most advanced
technologies in the printing and There’s a debate on whether or
How are you positioning yourself publishing sector. We have started an not readers should be charged
to tackle the challenges imposed intensive study on digital Printing. for online news. What are your
by the financial crisis? comments?
All the markets have been directly Is there a future for customized I don’t think that advertising online
or indirectly affected by the crises newspapers in this region? alone is sufficient to maintain a
Actually, we haven’t lost customers. Customized newspapers will eventu- business website. It depends on
Masar is already equipped with the ally become a necessity in the Gulf the type of business and kinds of
latest and most advanced printing due to the presence of various na- services it provides. Charging online
machines and auxiliaries. Moreover, tionalities and cultures. At the same customers started even before the
we apply international standards and time, they will enrich the market and current recession; in future, it will be
highly automated programs. Masar is increase the demand for different either be increased or set as per the
the only printing house that delivers products.” services provided.
a programmed bundle attached with
the top sheet for delivery containing Is the availability of new print me- How’s your company adopting
information on zoning, quantity and dia helping you attract high-end eco-friendly printing practices?
newspaper distributor names. advertisers? We have started using recycled
A printout is the sole product that paper upon customer request, but
ME Printer October 2009

Is it time that the common news- remains in the hand of the customer, not yet on a large scale. We also have
paper format changed? and may last for a long time. Business a quality control and health & safety
People usually look for novel, up-to- depends on it as a major marketing department; the main responsibility
date and brand-new products. Even tool. All high techniques like gloss, of this department is to follow up the
if the reader is accustomed to his/her elimination and innovated solutions application of our procedures with
newspaper or magazine layout, I still usually attract customers. In addi- regard to quality, control, safety and
think redesigning will attract more tion, we have added new streams health during each process.
40
41
ME Printer October 2009
Finishing Line

POST RECESSION DEBATE


All sunshine makes a desert is an sense of gloom pervades that why business is perhaps seeing
old saying often thought to be nothing is happening. Essentially ‘green shoots’. Everyone has to eat
Arabic, but it has overtones of society is emulating a camel and is so trading will always be driven in
a European work ethic about it. living off its fat. Even a camel must the first instance by this motiva-
Europeans think sunshine is great, eat and now just to maintain the tion; cash on the knocker, payment
but like too much of anything, the status quo, any orders placed for in 30 days etc, it is only after this
appeal is quickly lost; a price has to paper, film plates or ink will have to most basic concern is dealt with
be paid. Winter can be cold, spring be supplied from freshly manufac- can greed come into play.
rains chilly, but inevitably warm tured stock. Finally I am a great believer in the
Rod Hayes weather and the harvest comes in Another factor for consideration 80/20 axiom, 80% of the commu-
Technical Editor
due course. Rain makes even the is that most of the really nasty nity can look after the remaining
desert bloom, hence all this flum- bad debts are now beginning to 20% and we are far from such a
mery and metaphorical gymnastics be flushed out of the day to day dark situation as this coming about.
about green shoots of economic trading system or arrangements The adjustments society has had to
recovery. are in place to live with situation make to be able to live on a lower
Yet there is a detectable lightness (often government inspired – bad economic activity threshold are
similar to spring in the economy’s debts have gone in to the naughty now largely in place; China has
step; extra government expendi- cupboard to haunt another learned that it cannot sell without
ture has had some effect, but I am generation). To clarify this com- buying, the Emirates has learned a
not sure one way or the other if this ment, the nasty problems caused 90 story building has a world value,
has delivered the benefits claimed through losing a realistic sense of not a regional one.
for it. Governments are rather wily value brought about by cheap and The best lessons are those learned
when it comes to claiming credit for abundant credit are now being from going to the school of hard
good things, but blaming circum- addressed. Debt for equity swaps, knocks. Are we passing out with an
stances beyond their control for staff made redundant, loss of pen- A Grade?
happenings that are less pleasant. sions, savings and shares though
I wouldn’t bet my shirt that a pat- painful are issues now in the open.
tern of growth is in full bloom just There is a realism that life must go
yet, but even if it isn’t, it is difficult on so trading is now essentially
to see where a knock out punch to taking place on a one to one but
the jaw is going to come from. mutually acceptable basis.
Perhaps because I have worked in Banks rightly have taken the
the printing industry for close on biggest hits of course and so are
forty years, there are lots of factors reluctant to lend except on the
for me to think that while we may surest of terms and surely this is
be bumping along the bottom of good (except if you are a share-
ME Printer October 2009

the downturn the only way forward holder). It was foolish lending
will be up rather than down. One that precipitated the crash, and if
factor is inventories. Invariably in you are a trader and would like to
every down turn stock, whether it is have greater access to credit, you
steel, wood, raw materials or paper, may well be feeling the pinch. This
get used up or drawn on without inability to get credit surprisingly
being replenished hence a genuine could be one of the main reasons
42
Winner of the 2009 CIP4 International
Print Production Innovation Award (CIPPI) for
“Best Process Automation Implementation —
Emerging Markets”, during Print ‘09, Chicago.

E mirates Printing Press,


winner of the “Best Process
System (MIS) of “technique”
and the prepress, press and
Automation Implementation – postpress (Corona C15 high-
Emerging Markets” Award, is speed perfect binder and
the first graphic company in PrimaPlus Tandem Amrys
the Gulf region to implement saddle stitcher from Muller
the Connex system. Martini). Including as well
The Connex workflow system all JDF (Job Defined Format)
acts as a link between the enabled equipment from
Management Information other manufacturers.

We congratulate Emirates Printing Press


for the CIPPI Award 2009:
ME Printer October 2009

43
ing experience in Prepress, Presently Working in Pre-print
Jobs Newspaper, Commercial Web department, specialist in Photo-
fed and Sheetfed, Security and engraving with well qualified and
Situations Wanted Digital Printing is in search for wide knowledge in the Helio-
good opportunity. Contact Email: Printing domain seeks for a good
POTOMAC/CERUTTI MACHINE opportunity.
kausik1974@rediffmail.com
OPERATOR
For detailed CV Please contact:
5 years experience in gravure +216 22 616 180 / E-mail: chema.
printing with 3 years diploma of Polar Professional Operator.
baklouti@yahoo.fr.
printing & graphic arts. Experience Indian Male, Age 44, with more
on rotomac & cerutti machine. than 15 years of experience
Seeks for good position in polar 115 e, 137 e and other Graphic Designer

Contact:-Mr. Mubashar Ahmad guillotine operators and 10 years Indian Male with More than 16
UAE experience in binding related years of Professional Experience
Mobile : +923214321137 Home :
field, Seeks for good position. including 10 Years in U.A.E
+92(042)7596966
Email: a4murali@yahoo.com hands-on design experience
including magazine publishing
CTP OPERATOR and advertisement. For detailed CV
Printing Production Executive.
10 years experience on CTP Please contact: +971 50 7648845 /
Indian Male, with D/L, seeks job in
machine with 3 years Diploma E-mail: sujunc@gmail.com
printing sales & marketing. Contact
in printing & graphic arts. Good
Phone: 050-7184402 / E-Mail:
Knowledge in Esko graphics
haridas.kunnath@gmail.com. Production Manager
software such as Station, Plato and
also able to change the CTP diode 33 yrs, Indian Male, seeks position
laser. Experience on digital imager CTP Operator & CTP Job coordi- of Print Production Manager or any
used for photopolymer plates, nator. suitable position. Email: kavu-
engraver for rotocylinder making. rusr_75@yahoo.co.in or Contact:
Indian(kerala) male Age 28 with 5
+966 551219473.
Seeks for good position years experience in CTP operating
Contact:- Mr.Muhammad Afzal system. Good knowledge in all
concept of prepress techniques. Large Format Printer Operator
Mobile: +923334150021, Home:
92(042)7441829 contact: pookodan5@yahoo.com Allan G. Ramos, Filipino, looking
for a job as a Large Format Printer
Operator. Knowledgeable for
Production / Prepress Manager Machine Operator indoor and outdoor machines,
35 yrs, BE-Printing Indian Male Indian Male with More than 10 preparing file and knowledge how
working as Prepress Manager in years of experience as Machine to use software’s such as Adobe
GCC. 12 yrs of hands-on work- Operator now seeking for a good Photoshop, Corel Draw, Illustrator...
Find opportunity. For Detailed CV
Contact: +971 50 3546703 / Email:
contact no: 050-7358466 or email
at aljanmari@gmail.com
comfortable musthafam48@yahoo.com

job situations, Technical Operator

post Graphic Designer


Syrian Male, with 6 years of
My name is Sameh Sobhy, with
more than 6 years experience in
investment experience in the full range of the filed of rebuilding of second

opportunities, visual medium, providing high


quality graphics solutions as well
hand machinery for rotogravure
cylinder making and other
invite as managing trademark equities
and ensuring consistency in the
service (chemical analyses for
plating tanks looking for a good
investors and marketplace. Expertise in Adobe opportunity. Contact - Email:

buy and sell ... Photoshop CS (Advanced), Il-


lustrator and In Design. Seeks for a
samehkhala@yahoo.com / Tel:
00202 22411238
in the Middle good opportunity. For detailed CV

East market Please contact: +971 50 8945894


E-mail: watfasy_0078@hotmail.
Printing Machine Operator
Pakistani Male with Diploma in
place com Printing and Graphic Arts. Having
Graphic Designer More than 2 years of experience
Tel: +971 4 391 1210 Tunisian women, with 14 years seeking for a good opportunity. For
Fax: +971 4 390 9561 experience in Gravure Printing Detailed CV Contact: 0334-4193370
classified@meprinter.com for Flexible Packaging Company. Email: adnanhameed87@gmail.com
Production Manager: and software knowledge in experience in sales in the graphic
Indian Male with 17 Years Experi- digital laser printers like Konica art industry and/or Apple Macintosh
ence in Printing & Packaging field Minolta,Xerox,OCE & Canon computers is a must.
able to handle Offset Machines, · Sales executive for large format Please send your CV to: info@itm.
Roto Gravure, Flexo Graphy, Folder printing equipments like Hp/Ro- ae. Salary expectations should be
& Gluer, and Cutting & Greasing land/Votech etc included in the application.
Machines. Now seeking for a good Exp.Min 4 year trained from
opportunity. For Detailed CV manufacturer, fluent in English, Sales Executive
Contact: + 91 98400 65936/ Email: computer literacy and driving Required in Dubai (Male / Female)
Plravi2u@gmail.com license is an added advantage for direct selling of fashion interior
Apply with full details to: Emirates and advertising fabric Products.
Trans Graphics P.O.Box: 38006, UAE D/L Must, age limit less
Fresher to Printing Industry.
Dubai United Arab Emirates, than 30 years old. Email CV to
Indian Male, University Topper career@mermaidd.ae
E-mail :etgraphicsjobs@gmail.com
throughout B.E. (Printing) right
now looking for a job in printing Sales Persons required with at
industry. So please Contact Email: Sales Executive
least 2 years knowledge of the
santosh8886@yahoo.co.in. male / female, with a valid UAE D/L,
digital printing industry for a well
Arabic or Indian, with experience in
established Large Format Digital
Printing Press industry.
Production Manager / Assistant Printing or Advertising House in
Required for a leading com-
Production Manager Dubai. Please email your CV to
pany in Dubai: please send CVs to
Printing & Publishing Industries, 16 pdhrdubai@gmail.com
spring_m_rose@live.com
years of experience in production,
estimation and client servicing Printer Operator urgently required
Sales Executive
seeks job opening in the same for a printing press in Abu Dhabi.
We are looking for a University
industries, for further Details Only those on transferable visa may
Diploma holder who is self-moti-
Contact - 00971 50 5024708 (UAE) / apply. Call 050-7411028.
vated, hardworking and capable
Email: pramod3021@yahoo.co.in
of functioning under minimum
Manager required for a reputed
supervision. The candidate should printing press in Sharjah with a D/L
Graphic Designer cum be dynamic with a result-oriented with similar experience. Email your
Printer Operator approach, aged between 22-30 CV to: ajmcvs@gmail.com
3 yrs. UAE exp. in digital printing years and should be willing to
Co. 050-3957279. travel. Proficiency in written & Salesman required for a reputed
spoken English is essential. Previous printing press in Sharjah with a D/L
Professional Photographer &
Designer
A Big Printing House in the Holy city of Al Madina
10 yrs. exp. in shooting, developing Almunawara, Saudi Arabia is Seeking: Find
& printing, seeks job. Call 050-
1723652. comfortable
Production Manager to be in charge for the whole Production
Process from Prepress to Postpress.
job situations,
Marketing Manager or Working
Partner The Candidate should have at least 10 years experience in similar post
14 yrs. experienced available for position, with sound technical background in web and sheet offset
printing as well as all postpress technologies mainly hard cover book
investment
printing press, advertising or gift
supply Co. Contact 050-5430456. production as well as the latest prepress technologies including CTP opportunities,
Process. He should be an Arab citizen with good knowledge of the
English language written and spoken. invite
UAE exp. in printing field, age
28, w/3 yrs. , own car, on residence Assistant Digital Prepress Manager with sound experience in investors and
visa, seeks job. 055-7801245 desktop publishing and related to IT Knowledge (hardware, software
and servers). Also Knowledge in CTP Technology (Laser violet and
buy and sell ...
Thermal). in the Middle
Vacant Positions Printing Consultant in commercial web machines (Man Roland, East market
ME Printer October 2009

Employees for the below position


Heidelberg Harris and KBA) and also with good Knowledge of
Chemistry of raw materials
place
· Engineer with Hardware
and software knowledge in CTP
equipments Please send your CV to us at tauzif@gmail.com
· Engineer with Hardware

45
Remarketed equipment

with similar experience. Email your 6. Miller TP94-2, alcohol dampening


CV to: ajmcvs@gmail.com 7. Akiyama JP240, 1996+
8. Osako saddle stitcher 368, 1990+
2D Graphic Designer cum Printing and Muller Martini 335, 5 cover ,
Machine Operator 1528cover
with experience, reqd. Email: 9. Stahl folder T66/642 and K66/4KL
info@raumdesigndubai.com 1993+
Offset Operator 10. Heidelberg CD102-5, 2005+ or
(for 2 colour machine), required for Mitsubishi Daiyamond 3000LS-5,
a printing press in Mussafah, Abu 2005
Dhabi. Contact 050-8377600. 11.Ryobi 662PFHX ,2000 onward
12.Ryobi 524HX
Graphic Designer 13.Horizon Booklet maker
with knowledge of printing, 14.Aster sewing 1994 onward
required for a company. Visa Contact: Mr. Shin.M.C
provided. Fax CV to 04-2212665. Tel : +82-2-562-2723 / Fax : +82-2-562-
1098 / Email : sktra@kornet.net
Graphic Designer
Keralite, required for a printing Machinery for Sale
unit. Call 050-4955975 or fax CV to
04-3930975. MACHINES AVAILABLE IMMEDI-
ATELY!
Estimator HEIDELBERG GTO 52-5 Color
experience, required for a printing Year 1990,Five colour offset press
company in Dubai. Fax CV to of size 36x52 cm St. dampening
04-4380626. Electronic double sheet .
Remarketed equipment Salesmen
Weko T6 powder sprayer Plus
Version. Price : 95,000 USD
available for sale with valid UAE D/L, required for Machine is in excellent condition
a leading offset printing press in - very rare machine on the second
Dubai. Email: guru@albelad.ae hand market - available now
Heidelberg SM 52-5LX, 5 Colours
CONTACT: North Stars Printing
36x52 machine,2001 Model. SCREEN PRINTER equipment
required experienced with good Osama DIAB
Heidelberg GTO 52-2, 2 Colours knowledge of graphics, T-shirts, ME Regional Manager
36x52 machine, 1992 Model. caps, gift & promotional items. Also LEBANON: 009613816195
with exp. in round screen printing Email:info@north-stars.net
may apply. Send CV to:
Heidelberg Stahl Ti 52
Folding machine, 1997 Model. Fax No. 04-2677908 /
Investment Opportunities:
Email: xyzprint@eim.ae
Heidelberg Suprasetter 105 PRINTING PRESS FOR SALE
CtP machine, 2006 Model. Machinery Wanted A running printing Press for sale
with Machineries in good condition
Polar 72 cutting machine We are urgently looking for
in one of the emirates of UAE.
1980 Model. Heidelberg SM 102 4 P from 1996
Contact : Mr. Perera.
to 1998. If you have one please
Mob: 050-6317781 / E-Mail:
Sulby single clamp perfect binding machine send us offer, pictures, location and
1985 Model. majidpp@emirates.net.ae
availability.
Contact: Mr. Susanna Voghera. Tel:
Heidelberg Gulf Est. PRINTING PRESS FOR SALE
Mr. Mahmoud
Heidelberg GulfMustafa
Est.
+390172410301 / Email: sales@vbr.it
Small running printing press for
Remarketed
Mr. MahmoudProduct
Mustafa Manager
P.O.Box 34133
Remarketed Dubai Manager
Product - UAE sale: one two color , and one single
Tel +97134133
P.O.Box 4 3477720
DubaiExt. 174
- UAE We are urgently looking for the
color offset machines, 72 cutting
Mob
Tel +971
+971 50 424 7080
4 3477720 Ext. 174 following machines.
mahmoud.mustafa@heidelberg.co.ae
Mob +971 50 424 7080 and other accessories with 3000 sq
www.heidelberg.com
mahmoud.mustafa@heidelberg.co.ae 1. Mitsubishi 3F-6, 1992+
feet building with sound power
www.heidelberg.com 2. Mitsubishi 3F-6/7/8+LX, 1993+
Contact: Mr. Abdurahman,
3. Mitsubishi 3F/H-4, 1998 ~ 2002
Mobile: 050-4972669 / Email:
4. Mitsubishi 2F-4/5, 2000+
fathahim@gmail.com
5. KBA R105-6+LX, 2000+
‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺗﺠﺎﺩﻻﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛـﻮﺩ‬


‫ﻛﻞ ﻓﺮﺩ ﻻﺑﺪ ﺃﻥ ﻳﺄﻛﻞ‪ ،‬ﺇﺫﴽ ﻓﺈﻥ ﺍﻟﺘﺠﺎﺭﺓ ﺳـــﻮﻑ ﺗﻘﺎﺩ‬ ‫ﻓﺈﻧﻪ ﺛﻤﺔ ﺣﺲ ﺃﺻﻠﻲ ﻟﻺﻛﺘﺌﺎﺏ ﻳﺸﻴﻊ ﺑﺄﻧﻪ ﻻ ﺷﻲﺀ‬ ‫”ﻳﺼﻨﻊ ﺷـــﺮﻭﻕ ﺍﻟﺸـــﻤﺲ ﺻﺤﺮﺍﺀ“ ﻫﻮ ﻗﻮﻝ ﻣﺄﺛﻮﺭ‬
‫ﺩﺍﺋﻤـــﴼ ﻓﻲ ﺍﻟﻤﻘﺎﻡ ﺍﻷﻭﻝ ﻋﻦ ﻃﺮﻳﻖ ﻫﺬﺍ ﺍﻟﺪﺍﻓﻊ؛ ﻧﻘﺪﴽ‬ ‫ﻳﺤﺪﺙ‪ .‬ﻳﻘﻮﻡ ﺍﻟﻤﺠﺘﻤـــﻊ ﺑﻤﺤﺎﻛﺎﺓ ﺍﻟﺠﻤﻞ ﻭﻳﻌﻴﺶ‬ ‫ﻳﻌﺘﻘـــﺪ ﺑﺄﻧـــﻪ ﻣﻦ ﺃﺻﻞ ﻋﺮﺑﻲ‪ ،‬ﻭﻟﻜﻨـــﻪ ﻳﺘﻀﻤﻦ ﺁﺭﺍﺀ‬
‫ﻟﻠﻄـــﺎﺭﻕ ﻭﺍﻟﺪﻓﻊ ﺧﻼﻝ ‪ ٣٠‬ﻳﻮﻣـــﴼ‪ ...‬ﺍﻟﺦ‪ ،‬ﻭﻗﺪ ﻳﺒﺮﺯ‬ ‫ﻋﻠـــﻰ ﺍﻟﺪﻫـــﻮﻥ ﺍﻟﻤﺨﺰّﻧﺔ ﻟﺪﻳﻪ‪ ،‬ﻭﻟﻜـــﻦ ﻳﺘﺤﺘﻢ ﻋﻠﻰ‬ ‫ﻋﺪﻳـــﺪﺓ ﺗُﻘﺮﺑﻪ ﻣـــﻦ ﺃﺧﻼﻗﻴـــﺎﺕ ﺍﻟﻌﻤـــﻞ ﺍﻷﻭﺭﻭﺑﻴﺔ‪.‬‬
‫ﻋﺎﻣﻞ ﺍﻟﺠﺸـــﻊ ﺑﻌﺪ ﺃﻥ ﻳﺘﻢ ﺍﻟﺘﻌﺎﻣـــﻞ ﻣﻊ ﻫﺬﺍ ﺍﻟﻘﻠﻖ‬ ‫ﺍﻟﺠﻤﻞ ﺃﻥ ﻳـــﺄﻛﻞ‪ ،‬ﻭﺑﻐﻴﺔ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﻮﺿﻊ ﻋﻠﻰ‬ ‫ﻓﺎﻷﻭﺭﻭﺑﻴـــﻮﻥ ﻳﻌﺘﻘﺪﻭﻥ ﺑﺄﻥ ﺷـــﺮﻭﻕ ﺍﻟﺸـــﻤﺲ ﻳﻌﺪ‬
‫ﺍﻷﻛﺜﺮ ﺑﺴﺎﻃﺔ‪.‬‬ ‫ﻣـــﺎ ﻫﻮ ﻋﻠﻴﻪ‪ ،‬ﻳﺘﻮﺟﺐ ﺃﻥ ﻳﺘﻢ ﺗﻮﺭﻳﺪ ﺍﻟﻮﺭﻕ ﻭﺍﻷﻓﻼﻡ‬ ‫ﺃﻣـــﺮﴽ ﻋﻈﻴﻤـــﴼ‪ ،‬ﻭﻟﻜﻨﻬـــﺎ ﻣﺜـــﻞ ﺃﻱ ﺷـــﻰﺀ ﻳﺰﻳﺪ ﻋﻦ‬
‫ﻓﻲ ﺍﻟﻨﻬﺎﻳﺔ‪ ،‬ﺃﻗﺮ ﺑﺄﻧﻨﻲ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻤﺆﻣﻨﻴﻦ ﺑﻨﻈﺮﻳﺔ ﺍﻟـ‬ ‫ﻭﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺃﻭ ﺍﻷﺣﺒﺎﺭ ﻣﻦ ﺍﻟﺨﺰﻳﻦ ﺍﻟﻤﺼﻨﻮﻉ‬ ‫ﺣـــﺪﻩ‪ ،‬ﺳـــﺮﻋﺎﻥ ﻣﺎ ﻳﺨﺘﻔـــﻲ ﺑﺮﻳﻘﻪ‪ ،‬ﻭﻳﻜـــﻮﻥ ﻫﻨﺎﻙ‬
‫‪ ،٢٠/٨٠‬ﻭﺃﻥ ‪ ٪٨٠‬ﻣـــﻦ ﺍﻟﻤﺠﺘﻤﻊ ﻳﻤﻜﻨﻪ ﺃﻥ ﻳﻌﺘﻨﻲ‬ ‫ﺣﺪﻳﺜﴼ‪.‬‬ ‫ﺛﻤﻨـــﴼ ﻻﺑﺪ ﻣـــﻦ ﺃﻥ ُﻳﺪﻓﻊ‪ .‬ﺍﻟﺸـــﺘﺎﺀ ﻗﺪ ﻳﻜـــﻮﻥ ﺑﺎﺭﺩﴽ‪،‬‬
‫ﺑﺎﻟــــ‪ ٪٢٠‬ﺍﻟﻤﺘﺒﻘﻴـــﺔ‪ ،‬ﻭﺑﺄﻧﻨـــﺎ ﻧﺒﺘﻌـــﺪ ﻛﺜﻴـــﺮﴽ ﻋﻦ ﺗﻠﻚ‬ ‫ﻭﻣـــﻦ ﺍﻟﻌﻮﺍﻣـــﻞ ﺍﻷﺧـــﺮﻯ ﺍﻟﺘﻲ ﻳﺠـــﺐ ﺃﺧﺬﻫﺎ ﺑﻌﻴﻦ‬ ‫ﺍﻟﺮﺑﻴﻊ ﻗﺪ ﻳﻤﻄﺮ‪ ،‬ﻭﻟﻜﻦ ﻓﻲ ﻧﻬﺎﻳﺔ ﺍﻟﻤﻄﺎﻑ ﺳﻴﻜﻮﻥ‬
‫ﺍﻟﻤﻮﺍﻗـــﻒ ﺍﻟﻤﻈﻠﻤـــﺔ ﺍﻟﺘـــﻲ ﻳﺘﺤﺪﺙ ﻋﻨﻬـــﺎ ﺍﻟﺒﻌﺾ‪.‬‬ ‫ﺍﻹﻋﺘﺒـــﺎﺭ ﻫـــﻲ ﺃﻥ ﻣﻌﻈﻢ ﺍﻟﺪﻳﻮﻥ ﺍﻟﺴـــﻴﺌﺔ ﻟﻠﻐﺎﻳﺔ ﻗﺪ‬ ‫ﺍﻟﻄﻘـــﺲ ﺩﺍﻓﺌـــﴼ ﻭﺍﻟﺤﺼـــﺎﺩ ﺣﺘﻤﴼ ﺳـــﻴﺄﺗﻲ‪ .‬ﻭ ُﻳﻤﻜﻦ‬
‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫ﺇﻥ ﺍﻟﺘﻌﺪﻳـــﻼﺕ ﺍﻟﺘﻲ ﻳﺘﺤﺘﻢ ﻋﻠـــﻰ ﺍﻟﻤﺠﺘﻤﻊ ﺍﻟﻘﻴﺎﻡ‬ ‫ﺑﺪﺃﺕ ﺗﺨـــﺮﺝ ﻣﻦ ﻧﻈﺎﻡ ﺍﻟﺘﺠﺎﺭﺓ ﺍﻟﻴﻮﻣﻴﺔ‪ ،‬ﺃﻭ ﺃﻧﻪ ﺃﻣﻮﺭ‬ ‫ﻟﻠﻤﻄﺮ ﺃﻥ ﻳﺠﻌﻞ ﺍﻟﺼﺤﺮﺍﺀ ﺗﺘﻮ ّﺭﺩ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﺈﻥ ﻛﻞ‬
‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬ ‫ﺑﻬﺎ ﻣﻦ ﺃﺟﻞ ﺍﻟﺘﻤﻜﻦ ﻣﻦ ﺍﻟﺘﻌﺎﻳﺶ ﺑﻤﺴـــﺘﻮﻯ ﺃﺩﻧﻰ‬ ‫ﺗﺤـــﺪﺙ ﺳـــﺘﺘﻴﺢ ﺍﻟﺘﻌﺎﻳـــﺶ ﻣﻊ ﻫـــﺬﺍ ﺍﻟﻈـــﺮﻑ )ﻓﻲ‬ ‫ﻫـــﺬﺍ ﺍﻟﻜﻼﻡ ﻋﻦ ﻋﺪﻡ ﺇﺳـــﺘﺮﺩﺍﺩ ﺍﻹﻗﺘﺼـــﺎﺩ ﻟﻌﺎﻓﻴﺘﻪ‬
‫ﻣﻮﺳﻊ‪.‬‬
‫ﻣﻦ ﺍﻷﻧﺸـــﻄﺔ‪ ،‬ﻳﺘﻢ ﺗﻨﻔﻴﺬﻫﺎ ﺍﻵﻥ ﻭﺑﺸـــﻜﻞ ّ‬ ‫ﺍﻟﻐﺎﻟﺐ ﺍﻟﺪﻳﻮﻥ ﺍﻟﺴﻴﺌﺔ ﺍﻟﻤﻠﻬﻤﺔ ﻣﻦ ﻗﺒﻞ ﺍﻟﺤﻜﻮﻣﺎﺕ‬ ‫ﻭﺇﻧﺘﻌﺎﺷﻪ ﻳﻌﺪ ﻫﺮﺍﺀﴽ‪.‬‬
‫ﻓﺎﻟﺼﻴﻦ ﻗﺪ ﺗﻌﻠﻤﺖ ﺃﻧﻬﺎ ﻻ ﺗﺴﺘﻄﻴﻊ ﺍﻟﺒﻴﻊ ﺑﺪﻭﻥ ﺃﻥ‬ ‫ﻗﺪ ﺫﻫﺒﺖ ﺍﻟﻰ ﺍﻟﺨﺰﺍﻧﺔ ﺍﻟﺴـــﻴﺌﺔ ﺍﻟﺘﻲ ﺳﺘﻼﺯﻡ ﺟﻴ ً‬
‫ﻼ‬ ‫ﺛﻤﺔ ﺇﺳـــﺘﻀﺎﺀﺓ ﻭﺍﺿﺤﺔ ﺑﻮﺿـــﻮﺡ ﺍﻟﺮﺑﻴﻊ ﻓﻲ ﺣﺪﻭﺙ‬
‫ﺗﺸﺘﺮﻱ‪ ،‬ﻭﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺗﻌﻠﻤﺖ ﺃﻥ ﺇﻧﺸﺎﺀ ﻣﺒﻨﻰ‬ ‫ﺗﻘـــﺪﻡ‪ ،‬ﻳﺘـــﻢ ﺍﻵﻥ ﺍﻟﺘﻌﺎﻣﻞ‬
‫ﺁﺧـــﺮﴽ(‪ .‬ﻭﻟﺘﻮﺿﻴـــﺢ ﻣـــﺎ ّ‬ ‫ﺗﺤﺴـــﻦ ﻓـــﻲ ﺍﻹﻗﺘﺼﺎﺩ‪ ،‬ﺣﻴـــﺚ ﺃﻥ ﺍﻟﺪﻋﻢ ﺍﻹﺿﺎﻓﻲ‬
‫ّ‬
‫ﺑـ ‪ ٩٠‬ﻃﺎﺑﻖ ﺳﻴﻜﻮﻥ ﻟﻪ ﻗﻴﻤﺔ ﻋﺎﻟﻤﻴﺔ ﻭﻟﻴﺴﺖ ﻗﻴﻤﺔ‬ ‫ﻟﺤﻞ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﺴـــﻴﺌﺔ ﺍﻟﺘﻲ ﺗﺴـــﺒﺐ ﺑﻬﺎ ﺍﻹﺑﺘﻌﺎﺩ‬ ‫ﻣﻦ ﻗﺒﻞ ﺍﻟﺤﻜﻮﻣﺎﺕ ﻛﺎﻥ ﻟﻪ ﺑﻌﺾ ﺍﻟﺘﺄﺛﻴﺮ‪ ،‬ﻭﻟﻜﻨﻨﻲ‬
‫ﺇﻗﻠﻴﻤﻴﺔ ﻓﺤﺴﺐ‪.‬‬ ‫ﻋﻦ ﺍﻟﺤﺲ ﺍﻟﻮﺍﻗﻌﻲ ﻟﻘﻴـــﻢ ﺍﻹﻗﺮﺍﺽ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ‬ ‫ﻏﻴـــﺮ ﻭﺍﺛـــﻖ ﺑﺸـــﻜﻞ ﺃﻭ ﺑﺂﺧﺮ ﻣـــﻦ ﺃﻥ ﻫـــﺬﺍ ﺍﻟﺼﺮﻑ‬
‫ﺗﻌﻠﻤﻬﺎ‬ ‫ّ‬
‫ﻭﻟﻌـــﻞ ﺃﻓﻀـــﻞ ﺍﻟﺪﺭﻭﺱ ﻫﻲ ﺗﻠﻚ ﺍﻟﺘـــﻲ ﻳﺘﻢ ّ‬ ‫ﻗﺴـــﺎﻭﺓ ﻣﻘﺎﻳﻀﺔ ﺍﻟﺪﻳﻮﻥ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﺴﺎﻭﺍﺓ‪ ،‬ﻭﻓﺼﻞ‬ ‫ﻗـــﺪﻡ ﺍﻟﻤﻤﻴـــﺰﺍﺕ ﺍﻟﺘﻲ ﺣﺴـــﺒﺖ ﻟﻪ‪.‬‬
‫ﺍﻟﺤﻜﻮﻣـــﻲ ﻗﺪ ّ‬
‫ﻣﻦ ﺧﻼﻝ ﺍﻟﺬﻫﺎﺏ ﺍﻟﻰ ﻣﺪﺭﺳـــﺔ ﺍﻟﺼﺪﻣﺎﺕ ﺍﻟﻌﻨﻴﻔﺔ‪.‬‬ ‫ﺍﻟﻌﻤﺎﻟﺔ‪ ،‬ﻭﺿﻴﺎﻉ ﺍﻟﻤﻌﺎﺷـــﺎﺕ ﻭﺍﻹﺩﺧﺎﺭﺍﺕ ﻭﺍﻷﺳﻬﻢ‪،‬‬ ‫ﺗﺪﻋـــﻲ ﺍﻟﻤﻔﺨﺮﺓ‬
‫ﻓﺎﻟﺤﻜﻮﻣـــﺎﺕ ﺗﻜـــﻮﻥ ﻣﺎﻛﺮﺓ ﺣﻴﻦ ّ‬
‫ﻓﻬﻞ ﺳﻨﺠﺘﺎﺯ ﺍﻹﻣﺘﺤﺎﻥ ﺑﺪﺭﺟﺔ ﺇﻣﺘﻴﺎﺯ؟‬ ‫ﺍﻻ ﺃﻧﻬﺎ ﻣﻦ ﺍﻷﻣﻮﺭ ﺍﻟﺘﻲ ﻳﺘﻢ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﺎ ﺑﺼﺮﺍﺣﺔ‬ ‫ﻷﻣﻮﺭ ﺟﻴـــﺪﺓ‪ ،‬ﻭﻟﻜﻨﻬﺎ ﺗﻠﻮﻡ ﺍﻟﻈـــﺮﻭﻑ ﺍﻟﺨﺎﺭﺟﺔ ﻋﻦ‬
‫ﻓﻲ ﻫﺬﻩ ﺍﻷﻳﺎﻡ‪ .‬ﻳﺸـــﻴﺮ ﻭﺍﻗﻊ ﺍﻟﺤـــﺎﻝ ﺍﻟﻰ ﺃﻥ ﺍﻟﺤﻴﺎﺓ‬ ‫ﺳﻴﻄﺮﺗﻬﺎ ﻟﻸﻣﻮﺭ ﺍﻟﺘﻲ ﺗﺤﺪﺙ ﻭﺗﻜﻮﻥ ﺃﻗﻞ ﺟﻮﺩﺓ‪.‬‬
‫ﻻﺑﺪ ﻭﺃﻥ ﺗﺴـــﺘﻤﺮ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓـــﺈﻥ ﺍﻟﺘﺠﺎﺭﺓ ﺗﺘﻢ ﺍﻵﻥ‬ ‫ﻟـــﻦ ﺃﺭﺍﻫﻦ ﻋﻠـــﻰ ﻗﻤﻴﺼﻲ ﻓﻲ ﺃﻥ ﺍﻟﻨﻤـــﻮ ﻟﻢ ﻳﺰﺩﻫﺮ‬
‫ﻋﻠﻰ ﺃﺳـــﺎﺱ ”ﺷـــﺨﺺ ﺍﻟـــﻰ ﺷـــﺨﺺ“ ﻭﺑﻤﻮﺍﻓﻘﺔ‬ ‫ﺑﺸـــﻜﻞ ﻛﺎﻣـــﻞ ﺑﻌـــﺪ‪ ،‬ﻭﻟﻜـــﻦ ﺣﺘـــﻰ ﻭﻟﻮ ﻟـــﻢ ﻳﻜﻦ‪،‬‬
‫ﺍﻟﻄﺮﻓﻴﻦ‪.‬‬ ‫ﻓﺈﻧـــﻪ ﻣـــﻦ ﺍﻟﺼﻌﺐ ﺭﺅﻳﺔ ﻣـــﻦ ﺃﻳﻦ ﺳـــﺘﺄﺗﻲ ﺍﻟﻀﺮﺑﺔ‬
‫ﻭﺑﺎﻟﻄﺒﻊ ﺗﺄﺛﺮﺕ ﺍﻟﺒﻨﻮﻙ ﺑﺸﻜﻞ ﻛﺒﻴﺮ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻬﻲ‬ ‫ﺍﻟﻘﺎﺿﻴﺔ‪.‬‬
‫ﺗﻤﺘﻨـــﻊ ﻋﻦ ﺍﻹﻗﺮﺍﺽ ﺇﻻ ﻣﻊ ﺗﻮﻓﺮ ﺍﻟﺸـــﺮﻭﻁ ﺍﻷﻛﺜﺮ‬ ‫ﻭﻷﻧﻨـــﻲ ﻗﺪ ﻋﻤﻠﺖ ﻣﻨﺬ ﻣﺎ ﻳﻘـــﺮﺏ ﻣﻦ ﺃﺭﺑﻌﻴﻦ ﻋﺎﻣﴼ‬
‫ﺗﺄﻛﻴﺪﴽ‪ ،‬ﻭﻻ ﺷﻚ ﺃﻥ ﻫﺬﺍ ﺍﻟﺸﺊ ﻳﻌﺪ ﺃﻣﺮﴽ ﺟﻴﺪﴽ )ﺇﻻ ﺇﺫﺍ‬ ‫ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻓﺈﻧﻪ ﻳﻤﻜـــﻦ ﺃﻥ ﻳﻜﻮﻥ ﻫﻨﺎﻙ‬
‫ﻛﻨﺖ ﻣﻦ ﻣﺎﻟﻜﻲ ﺍﻷﺳﻬﻢ(‪.‬‬ ‫ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻌﻮﺍﻣـــﻞ ﺍﻟﺘﻲ ﺃﻓﻜﺮ ﻓﻴﻬﺎ ﻋﻨﺪﻣﺎ ﻧﺘﺨﺒﻂ‬
‫ﺇﻥ ﺍﻹﻗـــﺮﺍﺽ ﺍﻟﻤﻨﺪﻓﻊ ﻭﺍﻟﻤﺘﻬﻮﺭ ﻫﻮ ﺍﻟﺬﻱ ﺗﺴـــ ّﺒﺐ‬ ‫ﻭﻧﺼﻄﺪﻡ ﺑﻘﺎﻉ ﺍﻷﺯﻣﺔ‪ ،‬ﻓﺈﻥ ﺍﻟﻄﺮﻳﻖ ﺍﻟﻮﺣﻴﺪ ﻟﻠﻤﻀﻲ‬
‫‪ME Printer October 2009‬‬

‫ﺑﻬـــﺬﻩ ﺍﻷﺯﻣـــﺔ‪ ،‬ﻭﺇﺫﺍ ﻛﻨﺖ ﺗﺎﺟـــﺮﴽ ﻭﺗﺮﻏﺐ ﺑﺄﻥ ﻳﻜﻮﻥ‬ ‫ﺍﻟﻰ ﺍﻷﻣﺎﻡ ﺳـــﻴﻜﻮﻥ ﻟﺒﻠﻮﻍ ﺍﻷﻋﻠﻰ ﻭﻟﻴﺲ ﺍﻷﺳﻔﻞ‪.‬‬
‫ﻻ ﺃﻛﺒﺮ ﻟﻼﺋﺘﻤﺎﻥ‪ ،‬ﻓﺈﻧﻚ ﺗﻜﻮﻥ ﺍﻵﻥ ﻗﺪ‬ ‫ﻟﺪﻳـــﻚ ﻭﺻﻮ ً‬ ‫ﺇﺣﺪﻯ ﻫﺬﻩ ﺍﻟﻌﻮﺍﻣﻞ ﻫﻮ ﺍﻟﻤﺨﺰﻭﻥ‪ ،‬ﻭﺑﺪﻭﻥ ﻣﺘﻐﻴﺮﺍﺕ‬
‫ﺃﺣﺴﺴﺖ ﻟﺪﻏﺘﻬﺎ‪ .‬ﻭﻟﻌﻞ ﻋﺪﻡ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺍﻟﺤﺼﻮﻝ‬ ‫ﻭﻣـــﻊ ﺗﻮﻓﺮ ﺟﻤﻴﻊ ﺃﻧﻮﺍﻉ ﺍﻟﻤﻮﺍﺩ‪ ،‬ﺳـــﻮﺍﺀ ﺃﻛﺎﻥ ﺍﻟﺼﻠﺐ‪،‬‬
‫ﻋﻠﻰ ﺍﻹﺋﺘﻤﺎﻥ ﻗﺪ ﻳﻜﻮﻥ ﻭﺑﺸﻜﻞ ﻣﻔﺎﺟﻲﺀ ﻣﻦ ﺃﻫﻢ‬ ‫ﺍﻟﺨﺸﺐ‪ ،‬ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﺃﻡ ﺍﻟﻮﺭﻕ‪ ،‬ﻓﺈﻧﻪ ﻳﺘﻢ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ‬
‫ﺗﻔﺴﺮ ﻇﻬﻮﺭ ”ﺑﺮﺍﻋﻢ ﺧﻀﺮ“ ﻟﻠﺘﺠﺎﺭﺓ‪.‬‬
‫ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ّ‬ ‫ﺃﻭ ﺃﻧﻬﺎ ﺳﺘﺴـــﺘﻬﻠﻚ ﺑﺪﻭﻥ ﺇﻋﺎﺩﺓ ﺗﻨﺸﻴﻄﻬﺎ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ‬

‫‪48‬‬
‫ﻣﻨﺘﺞ ﺟﺪﻳﺪ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﻣﺒﺎﺷﺮ ﻣﻦ ﺑﺮﺷﻠﻮﻧﺔ‪:‬‬
‫ﻛﺎﻧﻮﻥ ﺗﻜﺸﻒ ﺍﻟﻨﻘﺎﺏ ﻋﻦ ﺗﺸﻜﻴﻠﺘﻬﺎ‬
‫ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ”ﺇﻣﻴﺞ‬
‫ﺭﺍﻧﺮ ﺁﺩﻓﺎﻧﺲ“‬
‫ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺗﻌﺘﺰﻡ ﺇﻗﺎﻣﺔ ﺣﻔﻞ ﺇﻃﻼﻕ ﻣﺎﻛﻴﻨﺎﺕ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ‬
‫ﺁﺩﻓﺎﻧﺲ“‪ ،‬ﻭﻫﻲ ﺃﺟﻬﺰﺓ ”ﺍﻹﻧﺘﺎﺝ ﺍﻟﺨﻔﻴﻒ“ ﺍﻟﺘﻲ ﺗﺴﺘﻬﺪﻑ ﺃﺳﻮﺍﻕ ﺍﻟﻄﺒﺎﻋﺔ‬
‫ﺑﺤﺴﺐ ﺍﻟﻄﻠﺐ ﻭﺑﻜﻤﻴﺎﺕ ﻗﻠﻴﻠﺔ‪ ،‬ﻓﻲ ‪ ١٧‬ﻧﻮﻓﻤﺒﺮ ‪ ٢٠٠٩‬ﺑﺪﺑﻲ‬

‫ﺗﻌﺮﻑ ﺑﺮﺷـــﻠﻮﻧﺔ ﺑﻜﻮﻧﻬﺎ ﻣﺪﻳﻨﺔ ﺫﺍﺕ ﻣﻨﺎﻇﺮ ﺳﺎﺣﺮﺓ‪،‬‬


‫ﻭﻳﻌـــﺪ ﻓﻨـــﺪﻕ )‪ (El Rey Juan Carlos‬ﻭﺍﻟﻮﺍﻗﻊ‬
‫ﻋﻠﻰ ﺃﻃﺮﺍﻑ ﺍﻟﻤﺪﻳﻨﺔ‪ ،‬ﻣﻦ ﺃﻓﻀﻞ ﺍﻟﻔﻨﺎﺩﻕ ﺍﻟﻤﻮﺟﻮﺩﺓ‬
‫ﻓﻴﻬـــﺎ‪ .‬ﻟـــﺬﺍ ﻓﻠﻴﺲ ﻣـــﻦ ﺍﻟﻤﺪﻫﺶ ﺃﻥ ﺗﻘـــﻮﻡ ﻛﺎﻧﻮﻥ‬
‫ﺑﺈﺧﺘﻴـــﺎﺭ ﻫـــﺬﺍ ﺍﻟﻤـــﻜﺎﻥ ﻣﻮﻗﻌﴼ ﻹﻃﻼﻕ ﺗﺸـــﻜﻴﻠﺘﻬﺎ‬
‫ﺍﻟﺠﺪﻳـــﺪﺓ ﻣـــﻦ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ”ﺇﻣﻴـــﺞ ﺭﺍﻧـــﺮ‬
‫ﺁﺩﻓﺎﻧﺲ“‪ ،‬ﻭﻫﻲ ﻣﺠﻤﻮﻋﺔ ﻣـــﻦ ﺍﻷﺟﻬﺰﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ‬
‫ﺍﻟﻤﺸﺘﻤﻠﺔ ﻋﻠﻰ ﺍﺩﻭﺍﺕ ﻭﺑﺮﺍﻣﺞ ﻭﺧﺪﻣﺎﺕ ﻣﻦ ﺷﺄﻧﻬﺎ‬
‫ﺗﻌﺪ ﻣﺎﻛﻴﻨﺔ‬
‫ﺃﻥ ﺗﻘـــﻮﻡ ﺑﺨﺪﻣـــﺔ ﺍﻟﺒﻴﺌـــﺎﺕ ﺍﻹﺳـــﺘﺜﻤﺎﺭﻳﺔ ﺍﻟﺤﺪﻳﺜﺔ‬
‫ﻭﺍﻟﻤﺘﻘﺪﻣﺔ‪.‬‬ ‫ﺍﻟـ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ‬
‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗـــﺎﻡ ﻧﻴﻜـــﻮﻻﺱ ﻓـــﺎﻥ ﺳـــﺎﻧﺘﻦ‪ ،‬ﻣﺪﻳﺮ‬ ‫ﺃﺩﻓﺎﻧﺲ“ ﺇﺣﺪﻯ ﺍﻟﻌﻮﺍﻣﻞ ﺍﻟﺮﺋﻴﺴـــﺔ ﺍﻟﺘﻲ ﺟﻌﻠﺖ ﻣﻦ‬ ‫ﻭﺷـــﻬﺪ ﺣﻔﻞ ﺍﻹﻃﻼﻕ‪ ،‬ﺍﻟﺬﻱ ﺃﻗﻴـــﻢ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪١٦‬‬ ‫ﺃﺩﻓﺎﻧﺲ“ ﺇﺣﺪﻯ‬
‫ﺗﺴـــﻮﻳﻖ ﻣﻨﺘﺠـــﺎﺕ ﻛﺎﻧـــﻮﻥ ﻟﺤﻠـــﻮﻝ ﺍﻷﻋﻤـــﺎﻝ ﻓﻲ‬ ‫ﺇﻗﺎﻣﺔ ﺃﻃﺮ ﺗﻌﺎﻭﻥ ﺑﻴﻦ ﻛﺎﻧﻮﻥ ﻭﺇﺗﺶ ﺑﻲ ﺃﻣﺮﴽ ﻣﻤﻜﻨﴼ‪.‬‬ ‫– ‪ ١٧‬ﺳﺒﺘﻤﺒﺮ ‪ ٢٠٠٩‬ﻭﻛﺎﻧﺖ ﻣﺠﻠﺔ ‪ME Printer‬‬
‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﺍﻟﺬﻱ ﺇﺻﻄﺤﺐ ﺍﻟﻰ ﺑﺮﺷـــﻠﻮﻧﺔ‬ ‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺃﻥ ﻛﺎﻧﻮﻥ ﻭﺇﺗﺶ ﺑﻲ ﻳﻤﺘﻠﻜﺎﻥ ﺗﺎﺭﻳﺨﴼ‬ ‫ﺣﺎﺿـــﺮﺓ ﻓﻴـــﻪ‪ ،‬ﻣﺸـــﺎﺭﻛﺔ ﻭﺍﺳـــﻌﺔ ﻣـــﻦ ﺍﻟﺼﺤﻔﻴﻴﻦ‬
‫ﺍﻟﻌﻮﺍﻣﻞﺍﻟﺮﺋﻴﺴﺔ‬
‫ﺍﻟﻮﻓﺪ ﺍﻟﻘﺎﺩﻡ ﻣﻦ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺑﺎﻹﻋﻼﻥ ﻋﻦ ﺃﻥ‬ ‫ً‬
‫ﺣﺎﻓـــﻼ ﻣـــﻦ ﺍﻟﺘﻌـــﺎﻭﻥ ﺍﻟﻤﺸـــﺘﺮﻙ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻹﻋﻼﻥ‬ ‫ﻭﺍﻟﻤﺮﺍﺳـــﻠﻴﻦ ﺍﻟﻘﺎﺩﻣﻴـــﻦ ﻣـــﻦ ﺟﻤﻴـــﻊ ﺃﻧﺤـــﺎﺀ ﺃﻭﺭﻭﺑﺎ‬ ‫ﺍﻟﺘﻲ ﺟﻌﻠﺖ ﻣﻦ‬
‫ﺩﺑﻲ ﺳﺘﻜﻮﻥ ﺍﻟﻤﺤﻄﺔ ﺍﻟﺘﺎﻟﻴﺔ ﻟﺤﻔﻞ ﺇﻃﻼﻕ ﺳﻠﺴﻠﺔ‬ ‫ﺟـــﺎﺀ ﺑﻤﺜﺎﺑﺔ ﺇﺿﺎﻓﺔ ﻓﺼﻞ ﺟﺪﻳﺪ ﺍﻟـــﻰ ﺗﺎﺭﻳﺦ ﺍﻟﺘﻌﺎﻭﻥ‬ ‫ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﺍﻟﺬﻳﻦ ﺟـــﺎﺅﻭﺍ ﻟﺮﺅﻳـــﺔ ﻣﺎﻛﻴﻨﺎﺕ‬
‫ﻛﺎﻧﻮﻥ ﺍﻟﺠﺪﻳـــﺪﺓ‪ ،‬ﺍﻟﺘﻲ ﺗﻌﺪ ﺇﻣﺘـــﺪﺍﺩﴽ ﻟﺨﻂ ﻣﻨﺘﺠﺎﺕ‬
‫ﺇﻗﺎﻣﺔ ﺃﻃﺮ ﺗﻌﺎﻭﻥ‬
‫ﻣﺎﻛﻴﻨﺎﺕ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ ﺃﺩﻓﺎﻧﺲ“‪ ،‬ﺍﻟﺬﻱ ﺳﺘﻘﻴﻤﻪ ﻛﺎﻧﻮﻥ‬ ‫ﺍﻟﻤﺸـــﺘﺮﻙ ﺑﻴﻦ ﺍﻟﻄﺮﻓﻴﻦ ﻭﺍﻟﺬﻱ ُﻳﺘﻮﻗﻊ ﻟﻪ ﺃﻥ ﻳﻜﺒﺮ‬
‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻓﻲ ‪ ١٧‬ﻧﻮﻓﻤﺒﺮ ‪.٢٠٠٩‬‬ ‫ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪.‬‬ ‫”ﺇﻣﻴﺞ ﺭﺍﻧﺮ“ ﺍﻟﺸﻬﻴﺮﺓ‪.‬‬ ‫ﺑﻴﻦ ﻛﺎﻧﻮﻥ ﻭﺇﺗﺶ‬
‫ً‬ ‫ﻭﺇﺳﺘﻬﻞ ﺍﻟﺤﻔﻞ ﺍﻟﺨﺒﻴﺮ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺭﻳﻨﻴﻪ ﻛﺎﺭﺍﻳﻮﻝ‪،‬‬
‫ﻭﺳـــﻴﺘﻀﻤﻦ ﺍﻟﺤـــﺪﺙ ﻋﺮﺽ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻗﺎﺋـــﻼ ﺇﻥ ﻛﺎﻧـــﻮﻥ ﺗﻌﺪ ﻣـــﻦ ﻗﻼﺋﻞ‬ ‫ﻭﺃﺿـــﺎﻑ ﺭﻳﺴـــﻴﻮ‬ ‫ﺑﻲ ﺃﻣﺮﴽ ﻣﻤﻜﻨﴼ‬
‫ﺍﻟﺠﺪﻳﺪﺓ ﻟﻔﺌﺔ ﻣﺨﺘﺎﺭﺓ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﻴﻦ‬ ‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻴﺎﺑﺎﻧﻴـــﺔ‪ ،‬ﺍﻟﺘـــﻲ ﺗﻌﻤـــﻞ ﺿﻤـــﻦ ﻗﻄـــﺎﻉ‬ ‫ﺇﺣﺪﻯ ﺍﻟﺸـــﺨﺼﻴﺎﺕ ﺍﻟﺒـــﺎﺭﺯﺓ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻷﻋﻤﺎﻝ‬
‫ﺿﻤـــﻦ ﺣـــﺪﻭﺩ ﺩﻭﻟـــﺔ ﺍﻹﻣـــﺎﺭﺍﺕ ﻭﻣﻨﻄﻘـــﺔ ﺍﻟﺸـــﺮﻕ‬ ‫ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺎﺕ‪ ،‬ﺍﻟﺘﻲ ﺣﺎﻓﻈﺖ ﻋﻠﻰ ﺗﺤﻘﻴﻖ ﺍﻷﺭﺑﺎﺡ؛ ﺇﺫ‬ ‫ﻭﺍﻟـــﺬﻱ ﺗﺒﺚ ﻟـــﻪ ﺑﺮﺍﻣﺞ ﺩﻭﺭﻳﺔ ﻋﻠـــﻰ ﺇﺫﺍﻋﺔ ﺍﻟﺒﻲ ﺑﻲ‬
‫ﺍﻷﻭﺳﻂ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺷﺮﻛﺎﺀ ﻛﺎﻧﻮﻥ ﻟﺤﻠﻮﻝ ﺍﻷﻋﻤﺎﻝ‬ ‫‪،٢٠٠٩‬‬
‫ﻧﺠﺤﺖ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺍﻟﻨﺼﻒ ﺍﻷﻭﻝ ﻣﻦ ﻋﺎﻡ ‪٢٠٠٩‬‬ ‫ﺳـــﻲ‪ ،‬ﻣﺮﺣﺒﴼ ﺑﺎﻟﺤﻀﻮﺭ‪ ،‬ﺗﻼﻩ ﺭﺋﻴـــﺲ ﺣﻠﻮﻝ ﻛﺎﻧﻮﻥ‬
‫ﻭﺑﻌﺾ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺼﻨﺎﻋﻴﺔ‪.‬‬ ‫ﻓﻲ ﺗﺤﻘﻴﻖ ﺃﺭﺑﺎﺡ ﻗﺪﺭﻫﺎ ‪ ٣٣,٣‬ﻣﻠﻴﺎﺭ ﻳﻦ ﻳﺎﺑﺎﻧﻲ‪.‬‬ ‫ﻟﻸﻋﻤـــﺎﻝ ﻓـــﻲ ﺃﻭﺭﻭﺑـــﺎ ﺃﻧﻄﻮﻧﻴﻮ ﺭﻳﺴـــﻴﻮ‪ ،‬ﺍﻟﺬﻱ ﻓﺎﺟﺄ‬
‫ﺍﻟﺤﻀﻮﺭ ﺑﺎﻹﻋﻼﻥ ﻋﻦ ﺍﻟﺸﺮﺍﻛﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺘﻲ ﺗﺠﻤﻊ‬
‫ﺑﻴﻦ ﺇﺗﺶ ﺑﻲ ﻭﻛﺎﻧﻮﻥ‪ ،‬ﺗﺘﻌﺎﻭﻥ ﺑﻤﻮﺟﺒﻬﺎ ﺍﻟﺸـــﺮﻛﺘﻴﻦ‬
‫ﻓﻲ ﺑﻴﻊ ﻭﺗﺴـــﻮﻳﻖ ﺳﻠﺴـــﻠﺔ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟــــ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ‬
‫ﺁﺩﻓﺎﻧـــﺲ“ ﺍﻟﺠﺪﻳـــﺪﺓ‪ .‬ﻭﻳﺘﻀـــﺢ ﻣـــﻦ ﺍﻹﻋﻼﻥ ﻋﻦ‬
‫ﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺑﺄﻥ ﺇﺗﺶ ﺑﻲ ﺗﻘﻮﻡ ﺍﻟﻴﻮﻡ ﺑﺈﻳﻼﺀ ﻣﺰﻳﺪ‬
‫ﻣﻦ ﺍﻹﻫﺘﻤﺎﻡ ﺑﺄﺟﻬﺰﺓ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻹﺳـــﺘﺨﺪﺍﻣﺎﺕ‬
‫‪ME Printer October 2009‬‬

‫ﺍﻟﻤﺘﻌـــﺪﺩﺓ‪ ،‬ﻭﺫﻟـــﻚ ﺑﻐﻴﺔ ﺗﻮﺳـــﻴﻊ ”ﺳـــﻠﺔ ﺍﻟﻤﻨﺘﺠﺎﺕ“‬


‫ﺍﻟﺘﻲ ﺗﻄﺮﺣﻬﺎ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ .‬ﻭﻓﻲ ﺍﻟﻤﻘﺎﺑﻞ‪،‬‬
‫ﺳﻴﻜﻮﻥ ﺑﻤﻘﺪﻭﺭ ﻛﺎﻧﻮﻥ ﺍﻹﺳﺘﻔﺎﺩﺓ ﻣﻦ ﻗﻨﻮﺍﺕ ﺍﻟﺒﻴﻊ‬
‫ﺍﻟﻮﺍﺳـــﻌﺔ ﺍﻟﺘﻲ ﺗﻤﻠﻜﻬـــﺎ ﺇﺗﺶ ﺑﻲ ﻓـــﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ‬
‫ﺍﻟﻌﺎﻟـــﻢ‪ .‬ﻭﻭﻓﻘﴼ ﻟﺮﻳﺴـــﻴﻮ‪ ،‬ﺗﻌﺪ ﻣﺎﻛﻴﻨﺔ ﺍﻟــــ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ‬

‫‪49‬‬
‫ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﻳﻜﻤﻦ ﻓﻲ ﺇﻋﺎﺩﺓ ﺍﻟﺘﺼﻤﻴﻢ‬


‫ُ‬ ‫ﺍﻟﻄﺮﻳﻖ ﺍﻷﻣﺜﻞ‬

‫ﻓﻴﺼﻞ ﺑﻦ ﺣﻴﺪﺭ‬
‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬
‫ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻓـــﻲ ﻗﻄﺎﻋـــﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪،‬‬ ‫ﺇﻧﻄﻼﻗﴼ ﻣﻦ ﺭﺅﻳﺘﻬﺎ ﻟﺠﻌﻞ ﺩﺑﻲ ﻣﺮﻛﺰﴽ ﻟﺘﺼﺪﻳﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ‬
‫ﻭﻗﺪ ﺃﻋﺪﺩﻧﺎ ﻹﺟﺮﺍﺀ ﺩﺭﺍﺳـــﺔ ﻣﺴﺘﻔﻴﻀﺔ ﻋﻦ ﺗﻘﻨﻴﺎﺕ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﺗﺴﻴﺮ ﺷﺮﻛﺔ ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺨﻄﻰ ﻭﺍﺛﻘﺔ ﻧﺤﻮ ﺑﻨﺎﺀ ﻣﻘﺮ‬
‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬ ‫ﻃﺒﺎﻋﻲ ﺁﻟﻲ ﺑﺎﻟﻜﺎﻣﻞ‪ ،‬ﻳﻌﻤﻞ ﻋﻠﻰ ﺳﺪ ﺍﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﺪﻭﻝ ﻣﻨﻄﻘﺔ‬
‫ﻭﻳﻘﺪﻡ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻴﻮﻡ‬
‫ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﻭﺍﻟﻘﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴﺔ‪ّ .‬‬
‫ﺑﺈﻋﺘﺒﺎﺭ ﺩﻭﻟـــﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻣﺮﻛـــﺰﴽ ﻟﻠﺜﻘﺎﻓﺎﺕ‬
‫ﺧﺪﻣﺎﺗﻪ ﺍﻟﻰ ﺩﻭﺭ ﻧﺸﺮ ﺍﻟﺼﺤﻒ ﻛـ ”ﺍﻟﺒﻴﺎﻥ“ ﻭ“ﺍﻟﻌﺎﻟﻢ“ ﻭ“ﺑﻴﺰﻧﺲ ‪.“٧/٢٤‬‬
‫ﺍﻟﻤﺘﻌـــﺪﺩﺓ‪ ،‬ﻫـــﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺑـــﺄﻥ ﺍﻟﺼﺤﻒ‬
‫ﺍﻟﻤﺸﺨﺼﺔ ﺳﻴﻜﻮﻥ ﻟﻬﺎ ﻣﺴﺘﻘﺒﻞ ﻛﺒﻴﺮ ﻓﻲ‬
‫ّ‬ ‫ﻧﺘ ّﺒﻊ ﺃﺣﺪﺙ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﻓـــﻲ ﺗﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ‪،‬‬ ‫ﻣﺎ ﻫﻲ ﺃﺣـــﺪﺙ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻲ ﺷـــﻬﺪﺗﻬﺎ‬
‫ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ؟‬ ‫ﻭﺗﻌﺪ ﻣﺴـــﺎﺭ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﺣﻴﺪﺓ ﺍﻟﺘـــﻲ ﺗﻘﻮﻡ ﺑﺘﻮﺻﻴﻞ‬ ‫”ﻣﺴﺎﺭ“؟‬
‫ﺍﻟﻤﺸـــﺨﺼﺔ ﺿﺮﻭﺭﺓ ﻓﻲ ﻣﻨﻄﻘﺔ‬
‫ّ‬ ‫ﺳﺘﺼﺒﺢ ﺍﻟﺼﺤﻒ‬ ‫ﺣﺰﻣـــﺔ ﻣﺒﺮﻣﺠـــﺔ ﻳﺘـــﻢ ﺗﺜﺒﻴﺘﻬﺎ ﻋﻠـــﻰ ﺃﻋﻠﻰ ﺻﻔﺤﺔ‬ ‫ﺻﻨّﻔﺖ ”ﻣﺴـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ“ ﻋﻠـــﻰ ﺃﻧﻬﺎ ﺃﻛﺒﺮ‬
‫ﺍﻟﺨﻠﻴـــﺞ ﻭﺫﻟـــﻚ ﻧﻈـــﺮﴽ ﻟﻮﺟـــﻮﺩ ﺟﻨﺴـــﻴﺎﺕ ﻣﺘﻌـــﺪﺩﺓ‬ ‫ﺍﻟﺘﻮﺻﻴـــﻞ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻰ ﻣﻌﻠﻮﻣﺎﺕ ﻣﻦ ﻗﺒﻴﻞ‬ ‫ﻭﺃﻛﺜـــﺮ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺣﺪﺍﺛﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪،‬‬
‫ﻭﺛﻘﺎﻓﺎﺕ ﻣﺘﺒﺎﻳﻨﺔ ﻋﻠﻰ ﺃﺭﺍﺿﻴﻬﺎ‪.‬‬ ‫ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﺍﻟﻜﻤﻴﺔ ﻭﺃﺳـــﻤﺎﺀ ﻣﻮﺯﻋـــﻲ ﺍﻟﺼﺤﻒ ﻭﻣﺎ‬ ‫ﻭﻫـــﻮ ﻣﺎ ﻳﻀﻊ ﻋﻠﻰ ﻋﺎﺗﻘﻨﺎ ﻣﺴـــﺆﻭﻟﻴﺔ ﻛﺒﻴﺮﺓ ﻓﻲ ﺃﻥ‬
‫ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬ ‫ﻧﺘّﺒﻊ ﺃﺣﺪﺙ ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﻤﻄ ّﺒﻘـــﺔ ﻋﺎﻟﻤﻴﴼ‪ .‬ﻧﻘﻮﻡ ﺑﺈﺗﺒﺎﻉ‬
‫ﻫﻞ ﺗﻌﺪ ﻭﺳـــﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻋﺎﻣ ً‬
‫ﻼ‬ ‫ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﺘﻲ ﻭﺿﻌﺘﻬﺎ ﻣﺆﺳﺴﺔ ﺇﻓﺮﺍ‪ ،‬ﻛﻤﺎ ﻧﻘﻮﻡ ﺃﻳﻀﴼ‬
‫ﻣﺴﺎﻋﺪﴽ ﻟﻜﻢ ﻓﻲ ﺟﺬﺏ ِﻛﺒﺎﺭ ﺍﻟﻤﻌﻠﻨﻴﻦ؟‬ ‫ﻫـــﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺃﻥ ﺍﻟﻮﻗﺖ ﻗـــﺪ ﺣﺎﻥ ﻟﺘﻐﻴﻴﺮ‬ ‫ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻭﺍﺣـــﺪ ﻣﻦ ﺃﻛﺜـــﺮ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ‬
‫ﺍﻟﻤﻄﺒـــﻮﻉ ﻫـــﻮ ﺍﻟﻤـــﺎﺩﺓ ﺍﻟﻮﺣﻴـــﺪﺓ ﺍﻟﺘـــﻲ ﺗﺒﻘـــﻰ ﺑﻴﻦ‬ ‫ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻒ؟‬ ‫ﻓـــﻲ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺣﺪﺍﺛـــﺔ‪ ،‬ﺃﻻ ﻭﻫـــﻮ ﺑﺮﻧﺎﻣﺞ‬
‫ﺃﻳـــﺪﻱ ﺍﻟﺰﺑﻮﻥ‪ ،‬ﻭﻗﺪ ﻳﻄـــﻮﻝ ﺣﻔﻈﻬﺎ ﻟﻔﺘﺮﺍﺕ ﻃﻮﻳﻠﺔ‪.‬‬ ‫ﺃﻋﺘﻘـــﺪ ﺑﺄﻥ ﺍﻟﻘﻴـــﺎﻡ ﺑﺨﻄﻮﺓ ﻛﻬـــﺬﻩ ﻳﻌﺪ ﺃﻣـــﺮﴽ ﺣﻴﻮﻳﴼ‬ ‫”ﻫﺎﻳﻔﻠﻜﺲ“‪.‬‬
‫ﻭﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﺘﺠـــﺎﺭﺓ‪ ،‬ﻳﻌﺘﺒﺮ ﺃﻣﺮ ﻛﻬﺬﺍ ﺃﺩﺍﺓ ﺗﺴـــﻮﻳﻘﻴﺔ‬ ‫ﻟﻠﻐﺎﻳـــﺔ‪ ،‬ﻓﻐﺎﻟﺒﴼ ﻣﺎ ﻳﺘﻄﻠـــﻊ ﺍﻟﻨﺎﺱ ﺍﻟﻰ ﺇﻗﺘﻨﺎﺀ ﻣﻨﺘﺠﺎﺕ‬
‫ﻛﺒﻴﺮﺓ‪ ،‬ﻭﺇﻥ ﺇﺳـــﺘﺨﺪﺍﻡ ﺣﻠﻮﻝ ﺗﻘﻨﻴﺔ ﻓﺎﺋﻘﺔ ﻣﻦ ﻗﺒﻴﻞ‬ ‫ﺟﺪﻳـــﺪﺓ ﻭﺣﺪﻳﺜـــﺔ ﻭﻏﻴﺮ ﻣﺄﻟﻮﻓـــﺔ‪ .‬ﻭﺣﺘـــﻰ ﻭﺇﻥ ﻛﺎﻥ‬ ‫ﻛﻴﻒ ﺗﺘﻌﺎﻣﻠﻮﻥ ﻣﻊ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺗﻔﺮﺿﻬﺎ‬
‫ﺍﻟﻠﻤﺎﻉ ﻭﻣﺎ ﺷـــﺎﻛﻞ ﺫﻟﻚ‪ ،‬ﺳ ُﻴﺴﻬﻢ ﻓﻲ ﺍﻟﻐﺎﻟﺐ‬
‫ﺍﻟﻮﺭﻕ ّ‬ ‫ﺍﻟﻘـــﺎﺭﺉ ﻣﻌﺘـــﺎﺩﴽ ﻋﻠـــﻰ ﻗـــﺮﺍﺀﺓ ﺻﺤﻴﻔﺘـــﻪ ﺃﻭ ﻣﺠﻠﺘﻪ‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟‬
‫ﻓـــﻲ ﺟـــﺬﺏ ﺍﻟﻌﻤـــﻼﺀ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻗﻤﻨـــﺎ ﺑﺘﻮﻓﻴﺮ‬ ‫ﺑﺎﻟﺸـــﻜﻞ ﺍﻟﺬﻱ ﻫﻲ ﻋﻠﻴﻪ‪ ،‬ﻻ ﺯﻟﺖ ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺇﻋﺎﺩﺓ‬ ‫ﻟﻘﺪ ﻋﺎﻧﺖ ﺟﻤﻴﻊ ﺍﻷﺳـــﻮﺍﻕ ﺑﺼﻮﺭﺓ ﻣﺒﺎﺷـــﺮﺓ ﺃﻭ ﻏﻴﺮ‬
‫ﻣﺼـــﺎﺩﺭ ﺩﺧﻞ ﺟﺪﻳـــﺪﺓ ﻟﻌﻤﻼﺋﻨﺎ ﻣﻦ ﺧـــﻼﻝ ﺇﺿﺎﻓﺔ‬ ‫ﺗﺼﻤﻴـــﻢ ﺍﻟﻤﻄﺒﻮﻉ ﺳـــﻴﻌﻤﻞ ﻋﻠﻰ ﺟـــﺬﺏ ﻣﺰﻳﺪ ﻣﻦ‬ ‫ﻣﺒﺎﺷـــﺮﺓ ﻣﻦ ﺗﺒﻌـــﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ .‬ﻭﻓﻲ‬
‫ﺧﻂ ﺇﻧﺘﺎﺟﻲ ﻭﺍﺣﺪ ﻣـــﻊ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﺘﺼﻨﻴﻊ ﻭﺭﻕ ﺫﺍﺗﻲ‬ ‫ﺍﻟﻘـــﺮﺍﺀ ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﻳﺮﻓﻊ ﻣﻦ ﻗﻴﻤـــﺔ ﺍﻟﻌﺎﺋﺪﺍﺕ‪ .‬ﻳﺒﺤﺚ‬ ‫ﺣﻘﻴﻘﺔ ﺍﻷﻣﺮ‪ ،‬ﻟﻢ ﺗﺨﺴـــﺮ ﺷﺮﻛﺘﻨﺎ ﺃﻱ ﻣﻦ ﻋﻤﻼﺋﻬﺎ‪.‬‬
‫ﺍﻟﻠﺼـــﻖ ﻟﺘﺪﻭﻳـــﻦ ﺍﻟﻤﻼﺣﻈـــﺎﺕ ﻭﻟﺘﺼﻨﻴـــﻊ ﻛـــﺮﻭﺕ‬ ‫ﺍﻟﻘﺎﺭﺉ ﻋﻦ ﺃﺧﺒﺎﺭ ﻣﻬﻤﺔ ﻭﺷ ّﻴﻘﺔ‪ ،‬ﻭﻫﻮ ﻓﻲ ﺍﻟﻐﺎﻟﺐ ﻻ‬ ‫ﻓﻤﺴـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻣﺰ ّﻭﺩﺓ ﺑﺄﺣـــﺪﺙ ﺍﻟﻤﻌﺪﺍﺕ‬
‫ﺍﻟﻤﻌﺎﻳﺪﺓ ﺍﻟﺒﺮﻳﺪﻳﺔ‪.‬‬ ‫ﻳﻜﺘﺮﺙ ﺑﻌﺪﺩ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﺘﻲ ﻳﺘﺄﻟﻒ ﻣﻨﻬﺎ ﺍﻟﻤﻄﺒﻮﻉ‪.‬‬ ‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﻣﻠﺤﺎﻗﺘﻬـــﺎ‪ ،‬ﺍﻟﺘـــﻲ ﺗﻌـــﺪ ﺍﻷﻛﺜـــﺮ ﺗﻄﻮﺭﴽ‪.‬‬
‫ﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﻫﻨﺎ ﺍﻟﻰ ﺃﻧﻨﺎ ﺃﻭﻝ ﻣﻦ ﺑﺪﺃ ﻓﻲ ﺍﻟﺸﺮﻕ‬ ‫ﺃﺿـــﻒ ﺍﻟﻰ ﺫﻟﻚ ﺃﻧﻨﺎ ﻧﻘﻮﻡ ﺑﺘﻄﺒﻴﻖ ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﻌﺎﻟﻤﻴﺔ‬
‫ﻣﺎ ﻫﻮ ﺭﺃﻳﻜﻢ ﺑﺎﻟﺘﻌﻬﻴﺪ؟‬ ‫ﺍﻷﻭﺳـــﻂ ﺑﺈﻃـــﻼﻕ ﺻﺤﻴﻔﺘﻴـــﻦ ﻳﻮﻣﻴﺘﻴـــﻦ ﺑﻤﻘﺎﺱ‬ ‫ﻭﻧﺴـــﺘﺨﺪﻡ ﺃﻓﻀﻞ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻵﻟﻴﺔ‪ .‬ﻛﻤﺎ ﻧﻘﻮﻡ ﺑﺈﺗﺨﺎﺫ‬
‫ﺍﻟﺘﺎﺑﻠﻮﻳﺪ )ﺍﻟﺼﺤﻴﻔـــﺔ ﺍﻟﻤﺼﻐ ّﺮﺓ(‪ ،‬ﻭﻗﺪ ﺗﻢ ﺇﻧﺠﺎﺯ ﻫﺬﺍ‬ ‫ﻛﺎﻓـــﺔ ﺍﻟﺘﺪﺍﺑﻴـــﺮ ﺍﻟﺘﻲ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺍﻟﺘﺄﻛﻴـــﺪ ﻋﻠﻰ ﺭﺿﺎ‬
‫ﻧﺤﻦ ﻧﺆﻣﻦ ﺑﻘﻮﺓ ﺑﺄﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺗﺘﻤﺘﻊ ﺑﻔﺮﺹ‬ ‫ﺍﻷﻣﺮ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻳﻜﻨﺎ ”ﺃﻭﺭﺍﻕ ﻟﻠﻨﺸﺮ“‪.‬‬ ‫ﻋﻤﻼﺋﻨـــﺎ ﻭﺭﺍﺣﺘﻬﻢ‪ ،‬ﺑﺪﺀﴽ ﻣﻦ ﺍﻟﺘﺴـــﻮﻳﻖ ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‪،‬‬
‫‪ME Printer October 2009‬‬

‫ﻛﺒﻴـــﺮﺓ ﻹﺛﺒـــﺎﺕ ﻗﺪﺭﺗﻬﺎ ﻭﺇﺑـــﺮﺍﺯ ﻣﻜﺎﻣـــﻦ ﻗﻮﺗﻬﺎ ﻓﻲ‬ ‫ﻭﻣـــﺮﻭﺭﴽ ﺑﻤﺮﺍﺣﻞ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺇﻧﺘﻬﺎﺀﴽ‬
‫ﺷﺘﻰ ﻣﺠﺎﻻﺕ ﺍﻟﻌﻤﻞ‪ ،‬ﻭﻫﻨﺎ ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ّ‬
‫ﺗﺨﻄﻄـــﻮﻥ ﻹﺩﺧﺎﻝ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻫﻞ‬ ‫ﺑﻤﺮﺍﺣـــﻞ ﻣـــﺎ ﺑﻌـــﺪ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻧﺠـــﺎﺯ‪ .‬ﻛﻤـــﺎ ﻧﻘﻮﻡ‬
‫ﺃﻥ ﺗﻐﺘﻨﻢ ﻫﺬﻩ ﺍﻟﻔﺮﺻﺔ ﻭﺗﻌﻤﻞ ﻋﻠﻰ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺗﻬﺎ‬ ‫ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ؟‬ ‫ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﺰﻳـــﺪ ﻣﻦ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﻐﻴﺔ‬
‫ﺍﻟـــﻰ ﺍﻟﻐـــﺮﺏ‪ .‬ﻧﻘﻮﻡ ﻓـــﻲ ﻣﻘﺮﻧـــﺎ ﺍﻟﻄﺒﺎﻋـــﻲ ﺑﻄﺒﺎﻋﺔ‬ ‫ﻛﺠﺰﺀ ﻣﻦ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻨﻤﻮ ﺍﻟﺘﻲ ﻧﺘﺒﻌﻬﺎ ﻭﺑﺎﻹﻋﺘﻤﺎﺩ‬ ‫ﺗﺰﻭﻳﺪ ﻋﻤﻼﺋﻨﺎ ﺑﺎﻟﻜﺜﻴﺮ ﻣـــﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺫﺍﺕ ﺍﻟﻘﻴﻤﺔ‬
‫ﺍﻟﺼﺤﻒ ﺍﻟﻴﻮﻣﻴﺔ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻭﺍﻵﺳﻴﻮﻳﺔ‪.‬‬ ‫ﻧﺨﻄﻂ ﻟﺘﻮﻇﻴﻒ‬‫ﻋﻠﻰ ﺍﻟﻔﺮﺹ ﺍﻟﻤﺘﺎﺣﺔ ﺃﻣﺎﻣﻨﺎ‪ ،‬ﻓﺈﻧﻨﺎ ّ‬ ‫ﺍﻟﻤﻀﺎﻓﺔ‪.‬‬
‫‪50‬‬
‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ‬ ‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﻌﺮﺍﻕ‪ ،‬ﺟﺮﻳﺪﺓ ﺍﻟﺼﺒﺎﺡ‬

‫ﺍﻟﺼﺤﻒ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻓﻲ ﻃﺮﻳﻘﻬﺎ ﺍﻟﻰ‬


‫ﺍﻟﺰﻭﺍﻝ ﺧﻼﻝ ﺍﻟﺜﻼﺛﻴﻦ ﻋﺎﻣﴼ ﺍﻟﻘﺎﺩﻣﺔ‬

‫ﻣﺤﻤﺪ ﻋﻴﺪﺍﻥ ﺳﻌﻴﺪ‪،‬‬


‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ‬
‫ﺟﺮﻳﺪﺓ ﺍﻟﺼﺒﺎﺡ‬

‫ﻫﻞ ﺗﻌﺘﻘـــﺪﻭﻥ ﺑﺄﻥ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻳﻠﻌﺐ‬


‫ﺩﻭﺭﴽ ﺃﺳﺎﺳﻴﴼ ﻓﻲ ﺯﻳﺎﺩﺓ ﻋﺪﺩ ﻗﺮﺍﺋﻬﺎ؟‬
‫ﺗﺄﺳﺴﺖ ﺟﺮﻳﺪﺓ ﺍﻟﺼﺒﺎﺡ ﻋﺎﻡ ‪ ،٢٠٠٣‬ﻭﻳﻘﻊ ﻣﻘﺮﻫﺎ ﺍﻟﺮﺋﻴﺴﻲ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ‬
‫ﻋـــﺪﺩ ﺍﻟﺼﺤﻒ ﻓـــﻲ ﺍﻟﻌـــﺮﺍﻕ ﻛﺒﻴـــﺮ ﻭﺍﻟﺘﻨﺎﻓﺲ ﻛﺒﻴﺮ‬ ‫ﺍﻟﻌﺮﺍﻗﻴﺔ ﺑﻐﺪﺍﺩ‪ .‬ﻭﺗﻘﻮﻡ ﺷﺒﻜﺔ ﺍﻹﻋﻼﻡ ﺍﻟﻌﺮﺍﻗﻲ ﺑﺈﺻﺪﺍﺭ ﻫﺬﻩ ﺍﻟﺼﺤﻴﻔﺔ‬
‫ﺍﻳﻀـــﴼ‪ ،‬ﻭﻟﻜﻮﻥ ﺟﺮﻳﺪﺗﻨﺎ ﻫﻲ ﺍﻻﻭﻟﻰ ﻣﻦ ﺣﻴﺚ ﻛﻤﻴﺔ‬ ‫ﺍﻟﻴﻮﻣﻴﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺻﺪﺍﺭ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻼﺣﻖ ﺍﻷﺧﺮﻯ‪.‬‬
‫ﺍﻟﺘﻮﺯﻳﻊ‪ .‬ﺇﺫ ﻧﺴـــﻌﻰ ﺩﺍﺋﻤﴼ ﻟﻠﺤﻔﺎﻅ ﻋﻠﻰ ﻫﺬﺍ ﺍﻟﺘﻔﻮﻕ‬
‫ﻣـــﻦ ﺧﻼﻝ ﺗﺠﺪﻳـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﺧﺼﻮﺻﴼ‬ ‫ﻻ ﻧﻌﺘﻘـــﺪ ﺑـــﺄﻥ ﻃ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤـــﻒ ﻭﺧﺼﻮﺻـــﴼ ﻓﻲ‬ ‫ﻣﺎ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘـــﻲ ﻓﺮﺿﺘﻬﺎ ﻋﻠﻴﻜﻢ ﺍﻷﺯﻣﺔ‬
‫ﺍﻟﻤﻼﺣﻖ ﺍﻟﺘﻲ ﻧﺼﺪﺭﻫﺎ ﻭﺍﻟﺘﻲ ﺗﺒﻠﻎ ﺗﺴـــﻌﺔ ﻣﻼﺣﻖ‬ ‫ﺍﻟﻌﺮﺍﻕ ﻣﺆﻫﻠﻮﻥ ﻟﺘﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ ﺍﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ‬ ‫ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟‬
‫ﺍﺳـــﺒﻮﻋﻴﺔ ﻣﺘﺨﺼﺼﺔ ﻣﻦ ﺍﻟﻘﻄﻊ ﺍﻟﺼﻐﻴﺮﺓ‪ .‬ﻧﺮﻯ ﺍﻥ‬ ‫ﺩﻭﺭ ﺍﻟﻨﺸـــﺮ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﻠﻰ ﺃﻛﻤﻞ ﻭﺟﻪ‪ ،‬ﻭﺫﻟﻚ ﻧﺘﻴﺠﺔ‬ ‫ﺗﻤﺜﻠـــﺖ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﻭﺍﺟﻬﺘﻨﺎ ﻓـــﻲ ﺑﺪﺍﻳﺔ ﺍﻻﺯﻣﺔ‬
‫ﺍﻟﻮﻗﺖ ﻗﺪ ﺣﺎﻥ ﻟﺘﻐﻴﻴـــﺮ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻓﻲ ﺍﺻﺪﺍﺭ‬ ‫ﺗﺪﻫﻮﺭ ﺍﻟﺤﻘـــﻞ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﺧﻼﻝ ﺍﻟﻌﺎﻣﻴﻦ‬ ‫ﺍﻟﻤﺎﻟﻴﺔ ﺑﺘﺨﻔﻴـــﻒ ﺍﻟﻤﻴﺰﺍﻧﻴﺔ ﺍﻟﻤﺨﺼﺼـــﺔ ﻟﻠﺠﺮﻳﺪﺓ‪،‬‬
‫ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻻﻭﺳـــﻂ‪ ،‬ﻭﺍﻧـــﻪ ﻳﻨﺒﻐﻲ ﻋﻠﻰ‬ ‫ﺍﻟﻤﺎﺿﻴﻴﻦ ﺑﺴﺒﺐ ﺍﻟﻈﺮﻭﻑ ﺍﻟﺴﻴﺎﺳﻴﺔ ﻭﺍﻻﻣﻨﻴﺔ ﺍﻟﺘﻲ‬ ‫ﻭﺧﺼﻮﺻـــﴼ ﺍﻥ ﺟﺮﻳﺪﺗﻨﺎ ﻣﻤﻮﻟـــﺔ ﻣﻦ ﺍﻟﻤﺎﻝ ﺍﻟﻌﺎﻡ ﻣﻤﺎ‬
‫ﺍﻟﺼﺤﻒ ﻣﻮﺍﻛﺒﺔ ﺍﻟﻤﺘﻐﻴﺮﺍﺕ ﺍﻟﺘﻲ ﺗﻄﺮﺃ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪.‬‬ ‫ﺷﻬﺪﻫﺎ ﺍﻟﺒﻠﺪ‪.‬‬ ‫ﺍﺩﻯ ﺍﻟـــﻰ ﺗﺨﻔﻴﺾ ﺃﺟﻮﺭ ﺍﻟﻜﺘّﺎﺏ ﺍﻟﻤﺴـــﺎﻫﻤﻴﻦ ﻓﻲ‬
‫ﻧﺸـــﺮ ﻣﻘﺎﻻﺗﻬـــﻢ ﻭﺩﺭﺍﺳـــﺎﺗﻬﻢ ﻭﺍﻋﻤﺪﺗﻬـــﻢ‪ ،‬ﻭﻛﺬﻟﻚ‬
‫ﻣﺎ ﻫﻲ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺘﻜﻢ ﻓـــﻲ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ‬ ‫ﻣﺎ ﻫﻲ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺘـــﻲ ﺗﺘﻮﻗﻌﻮﻥ ﺣﺪﻭﺛﻬﺎ‬ ‫ﺍﻧﺨﻔـــﺎﺽ ﺗﻮﺯﻳـــﻊ ﺍﻟﺠﺮﻳـــﺪﺓ ﺑﻨﺴـــﺒﺔ ‪ ٪١٥‬ﺗﻘﺮﻳﺒـــﴼ‬
‫ﻧﻔﺲ ﺍﻟﻤﺴﺘﻮﻯ ﻣﻦ ﺍﻹﻋﻼﻧﺎﺕ ﻓﻲ ﺍﻟﻨﺴﺨﺔ‬ ‫ﻭﺍﻟﺘﻲ ﺳﻴﻜﻮﻥ ﻟﻬﺎ ﺗﺄﺛﻴﺮ ﻛﺒﻴﺮ ﻋﻠﻰ ﺻﻨﺎﻋﺔ‬ ‫ﻭﺍﻧﺨﻔـــﺎﺽ ﻣﺪﺧـــﻮﻻﺕ ﺍﻻﻋﻼﻧﺎﺕ ﺑﺴـــﺒﺐ ﺗﻮﻗﻒ‬
‫ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﻠﺼﺤﻴﻔﺔ؟‬ ‫ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ؟‬ ‫ﻣﺸﺎﺭﻳﻊ ﻛﺜﻴﺮﺓ‪.‬‬
‫ﻧﺼـــﺪﺭ ﻓـــﻲ ﺍﺣﻴـــﺎﻥ ﻛﺜﻴـــﺮﺓ ﻣﻼﺣﻖ ﺇﻋﻼﻧﻴﺔ ﻟﺴـــﺪ‬ ‫ﻧﻌﺘﻘﺪ ﺑـــﺄﻥ ﺍﻟﺼﺤـــﻒ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻓـــﻲ ﻃﺮﻳﻘﻬﺎ ﺍﻟﻰ‬
‫ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﺍﻟﻤﺴـــﺎﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ‪ .‬ﻛﻤﺎ ﺳـــﻨﻠﺠﺄ‬ ‫ﺍﻟـــﺰﻭﺍﻝ ﺧـــﻼﻝ ﺍﻟﺜﻼﺛﻴـــﻦ ﻋﺎﻣﴼ ﺍﻟﻘﺎﺩﻣـــﺔ‪ ،‬ﻭﻗﺪ ﺑﺪﺃﺕ‬ ‫ﻫـــﻞ ّ‬
‫ﺗﺨﻄﻄﻮﻥ ﻟﺘﻮﺳـــﻌﺔ ﻣﻘﺮﻛﻢ ﺍﻟﻄﺒﺎﻋﻲ‬
‫ﺑﻌﻴـــﺪ ﺇﺳـــﺘﻼﻡ ﺍﻟﻤﻜﺎﺋـــﻦ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﺍﻟﺘـــﻲ ﺳـــﻴﺘﻢ‬ ‫ﻣﺆﺷـــﺮﺍﺗﻬﺎ ﻭﺍﺿﺤـــﺔ ﻓـــﻲ ﺇﻧﺨﻔـــﺎﺽ ﻋـــﺪﺩ ﻗﺮﺍﺋﻬـــﺎ‬ ‫ﺑﻐﻴﺔ ﺗﺤﺴﻴﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ﺗﻘﺪﻣﻮﻧﻬﺎ؟‬
‫ﺗﺠﻬﻴﺰﻫـــﺎ ﻻﺣﻘﴼ‪ ،‬ﺍﻟﻰ ﺯﻳﺎﺩﺓ ﻋﺪﺩ ﺻﻔﺤﺎﺕ ﺍﻟﺠﺮﻳﺪﺓ‬ ‫ﺣـــﻮﺍﻝ ﺍﻟﻌﺎﻟﻢ ﻓﻴﻤﺎ ﻳﺰﺩﺍﺩ ﻋـــﺪﺩ ﻣﺘﺼﻔﺤﻲ ﺍﻟﺼﺤﻒ‬ ‫ﻻ ﺯﻟﻨﺎ ﻧﺴـــﺘﺨﺪﻡ ﻣﻜﺎﺋـــﻦ ﻃﺒﺎﻋﻴﺔ ﻗﺪﻳﻤـــﺔ ﻧﻮﻋﴼ ﻣﺎ‬
‫ﻻﺳﻴﻤﺎ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﻤﻠﻮﻧﺔ‪.‬‬ ‫ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻋﻠﻰ ﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪ .‬ﻭﻣﻦ ﺍﻷﻫﻤﻴﺔ‬ ‫ﻭﻻ ﺗﻠﺒﻲ ﻃﻤﻮﺣﺎﺗﻨﺎ ﺑﺴـــﺒﺐ ﻋﺰﻭﻑ ﺍﻟﺸـــﺮﻛﺎﺕ ﻓﻲ‬
‫ﺑﻤﻜﺎﻥ ﺃﻥ ﻳﻘﻮﻡ ﺍﻟﻨﺎﺷـــﺮ ﺑﺤﻔﻆ ﺟﻤﻴﻊ ﺍﻷﺧﺒﺎﺭ ﻋﻠﻰ‬ ‫ﺍﻻﻋﻮﺍﻡ ﺍﻟﻤﺎﺿﻴﺔ ﻋﻦ ﻧﺼﺐ ﻭﺗﺠﻬﻴﺰ ﻣﻜﺎﺋﻦ ﺣﺪﻳﺜﺔ‬
‫ﻫﻞ ﺗﻄ ّﺒﻘﻮﻥ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻤﺘﻼﺋﻤﺔ ﻣﻊ‬ ‫ﻣﻮﻗﻊ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ ﻭﻟﻴﺲ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻤﻬﻤﺔ‬ ‫ﻧﺘﻴﺠـــﺔ ﺍﻟﻮﺿﻊ ﺍﻻﻣﻨﻲ ﺍﻟﺬﻱ ﻛﺎﻥ ﺳـــﺎﺋﺪﴽ ﻓﻲ ﺍﻟﺒﻼﺩ‬
‫ﺍﻟﺒﻴﺌﺔ؟‬ ‫ﻓﺤﺴـــﺐ‪ ،‬ﻭﺫﻟﻚ ﻟﺠﻠﺐ ﻣﺰﻳﺪ ﻣـــﻦ ﺍﻻﻫﺘﻤﺎﻡ ﻭﺯﻳﺎﺩﺓ‬ ‫ﺣﻴﻨﺬﺍﻙ‪ .‬ﻭﻫﺬﻩ ﺍﻟﺴـــﻨﺔ ﺑﺪﺃﻧﺎ ﺑﻤﻔﺎﺗﺤﺔ ﻋﺪﺓ ﺷﺮﻛﺎﺕ‬
‫ﻋﺪﺩ ﻗﺮﺍﺀ ﺍﻟﺼﺤﻴﻔﺔ‪.‬‬ ‫ﺍﻟﻤﺎﻧﻴﺔ ﻭﻓﺮﻧﺴـــﻴﺔ ﻭﺳﻮﻳﺪﻳﺔ ﻭﺍﻟﺘﻲ ﺍﺑﺪﺕ ﺍﺳﺘﻌﺪﺍﺩﻫﺎ‬
‫ﻧﻌﻤﻞ ﺑﻨﻈﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺎﺋﻴﺔ‪ ،‬ﻭﻻ ﻧﺴـــﺘﺨﺪﻡ ﺍﻟﻮﺭﻕ‬ ‫ﻟﺘﺠﻬﻴﺰﻧـــﺎ ﺑﻤﻜﺎﺋﻦ ﻃﺒﻊ ﺣﺪﻳﺜﺔ ﺭﻗﻤﻴﺔ ﻣﻊ ﺍﻻﺟﻬﺰﺓ‬
‫ﺍﻟﻤﻌـــﺎﺩ ﺗﺪﻭﻳـــﺮﻩ ﻓﻲ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﻟﻜﻦ ﻳﺘﻢ‬ ‫ﻣﺎ ﻫﻮ ﺭﺃﻳﻜﻢ ﺑﻔﺮﺽ ﺭﺳﻮﻡ ﻋﻠﻰ ﻣﺘﺼﻔﺤﻲ‬ ‫ﺍﻟﻤﻠﺤﻘﺔ ﺑﻬﺎ‪ ،‬ﻭﻧﺤﻦ ﻓـــﻲ ﻃﻮﺭ ﺍﻟﺘﻌﺎﻗﺪ ﻣﻊ‬
‫ﺍﻟﻼﺯﻣـــﺔ ُ‬
‫‪ME Printer October 2009‬‬

‫ﺑﻴﻌـــﻪ ﺍﻟـــﻰ ﻣﻌﺎﻣﻞ ﺻﻐﻴﺮﺓ ﺗﺴـــﺘﺨﺪﻣﻪ ﻓـــﻲ ﺗﺼﻨﻴﻊ‬ ‫ﺍﻷﺧﺒﺎﺭ ﻋﻠﻰ ﺍﻟﺸﺒﻜﺔ ﺍﻟﻌﻨﻜﺒﻮﺗﻴﺔ؟‬ ‫ﺇﺣﺪﻯ ﻫﺬﻩ ﺍﻟﺸﺮﻛﺎﺕ‪.‬‬
‫ﺍﻟﻜﺮﺗـــﻮﻥ‪ .‬ﻭﻳﺴـــﺮﻱ ﻫﺬﺍ ﺃﻳﻀﴼ ﻋﻠﻰ ﺍﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻻ ﻳﻤﻜﻨﻨـــﺎ ﻓﺮﺽ ﺭﺳـــﻮﻡ ﻋﻠﻰ ﻣﺘﺼﻔﺤـــﻲ ﻣﻮﻗﻌﻨﺎ‬
‫ﺍﻟﺘـــﻲ ﻳﺘﻢ ﺑﻴﻌﻬـــﺎ ﺍﻟﻰ ﻣﻌﺎﻣﻞ ﺻﻐﻴـــﺮﺓ ﺗﻌﻤﻞ ﺿﻤﻦ‬ ‫ﺧﺼﻮﺻـــﴼ ﻭﺃﻥ ﺟﺮﻳﺪﺗﻨـــﺎ ﻫـــﻲ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﺮﺳـــﻤﻴﺔ‬ ‫ﻫﻞ ﺳﺘﻘﻮﻣﻮﻥ ﺑﺘﻮﺳﻴﻊ ﻗﺪﺭﺍﺗﻜﻢ ﺍﻹﻧﺘﺎﺟﻴﺔ‬
‫ﻗﻄﺎﻋﺎﺕ ﺻﻨﺎﻋﻴﺔ ﺃﺧﺮﻯ‪.‬‬ ‫ﻟﻠﺪﻭﻟـــﺔ ﺍﻟﻌﺮﺍﻗﻴـــﺔ‪ ،‬ﻭﺇﻋﻼﻣﻨﺎ ﻳﺠـــﺐ ﺃﻥ ﻳﻜﻮﻥ ﻣﺘﺎﺡ‬ ‫ﻟﻜﻲ ﺗﻜـــﻮﻥ ﻟﺪﻳﻜﻢ ﺍﻟﻤﻘـــﺪﺭﺓ ﻋﻠﻰ ﺗﻨﻔﻴﺬ‬
‫ﻟﻠﺠﻤﻴﻊ ﻭﺧﺼﻮﺻﴼ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪.‬‬ ‫ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ؟‬

‫‪51‬‬
‫ﻣـــﻮﺍﺩ ﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﺍﺿﺎﻓﺔ ﺍﻟﻰ ﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺤﻤﻴﺾ ﺍﻟﺘﻲ‬ ‫ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﺍﻟﻨﺎﺗﺠﺔ ﻋﻦ ﻣﻄﺎﺑـــﻊ ﺍﻷﻳﺎﻡ‪،‬‬ ‫ﻟﻠﺴـــﻮﻕ ﺍﻟﻔﻠﺴـــﻄﻴﻨﻲ‪ .‬ﺃﻣﺎ ﻓﻲ ﺳـــﻴﺎﻕ ﺍﻟﻌﻤﻞ ﺍﻟﺠﺎﺩ‬
‫ﺗﺠﻤـــﻊ ﻓـــﻲ ﺣﺎﻭﻳﺎﺕ ﺧﺎﺻﺔ ﻭﺗﺸـــﺤﻦ ﺍﻟـــﻰ ﻣﻮﺍﻗﻊ‬ ‫ﻭﻗﺪ ﻧﺠﺤﻨﺎ ﻓﻲ ﺧﻔﺾ ﻧﺴـــﺐ ﺍﻟﻬﺎﻟﻚ ﺍﻟﻰ ﺣﺪﻭﺩﻫﺎ‬ ‫ﻟﺤﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻴﻬﺎ‪ ،‬ﻓﻘﺪ ّ‬
‫ﺧﻄﺖ ﺷـــﺮﻛﺘﻨﺎ‬
‫ﺧﺎﺻﺔ ﺗﻘـــﻮﻡ ﺑﺘﺤﻠﻴﻠﻬﺎ ﻭﺍﺳـــﺘﺨﺮﺍﺝ ﺍﻟﻨﺎﻓـــﻊ ﻣﻨﻬﺎ(‪.‬‬ ‫ﺍﻟﺪﻧﻴﺎ ﻭﻣﻨﺬ ﺫﻟﻚ ﺍﻟﺤﻴﻦ ﻭﻧﺤﻦ ﻣﺮﺗﺒﻄﻮﻥ ﺑﻌﻘﻮﺩ ﻣﻊ‬ ‫ﺧﻄـــﻮﺍﺕ ﻭﺍﻋﺪﺓ ﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻭﻣﻨﺬ ﺳـــﻨﻮﺍﺕ‬
‫ﻭﻫـــﺬﺍ ﻳﺄﺗـــﻲ ﻓـــﻲ ﺳـــﻴﺎﻕ ﻣﺴـــﺆﻭﻟﻴﺘﻨﺎ ﺗﺠـــﺎﻩ ﺑﻴﺌﺘﻨﺎ‬ ‫ﺷـــﺮﻛﺎﺕ ﻣﺘﺨﺼﺼﺔ ﺑﺈﻋﺎﺩﺓ ﺗﺪﺓﻳﺮ ﻛﺎﻓﺔ ﺍﻟﻤﺨﻠﻔﺎﺕ‬ ‫ﻋﻤﻠﻨـــﺎ ﺍﻷﻭﻟـــﻰ ﻓﻲ ﻧﻬﺎﻳـــﺔ ﺍﻟﻌﻘﺪ ﺍﻟﻤﺎﺿـــﻲ‪ .‬ﻭﻧﺤﻦ‬
‫ﻭﻣﺠﺘﻤﻌﻨﺎ ﺍﻟﻤﺤﻠﻲ‪.‬‬ ‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ )ﺍﻟﻮﺭﻕ ﺍﻟﺘﺎﻟﻒ‪ ،‬ﺍﻷﻓـــﻼﻡ ﻭﺃﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬ ‫ﻧﺘﺒـــﻊ ﺃﻧﻈﻤـــﺔ ﺩﻗﻴﻘﺔ ﻓﻲ ﻣﺠﺎﻝ ﺗﻘﻨﻴـــﻦ ﻭﺍﺩﺍﺭﺓ ﻛﺎﻓﺔ‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺣﺎﻥ ﺍﻟﻮﻗـﺖ ﻟﺘﻐﻴﻴﺮ ﺍﻟﻨﻤـﻂ ﺍﻟﺘﻘﻠﻴـﺪﻱ ﻓـﻲ‬


‫ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻒ‬

‫ﺍﻟﺪﻛﺘﻮﺭ ﺳﻌﺪ ﺑﻦ ﺭﺍﺷﺪ ﺍﻟﺪﻭﺳﺮﻱ‬


‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬
‫ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻳﻌﻮﺩ ﺍﻟﺴـــﺒﺐ ﺑﺬﻟﻚ ﺍﻟﻰ ﻗﻴﺎﻡ ﻧﺎﺷـــﺮﻱ ﺍﻟﺼﺤﻒ ﻓﻲ‬ ‫ﺗﺄﺳﺴﺖ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻣﺪﻳﻨﺔ ﺟﺪﺓ ﻓﻲ ﻋﺎﻡ‬
‫ﻛﺜﻴـــﺮ ﻣـــﻦ ﺍﻷﺣﻴﺎﻥ ﺑﻄﺒﺎﻋـــﺔ ﻧﻔـــﺲ ﺍﻟﻜﻤﻴﺎﺕ ﻣﻦ‬ ‫‪١٩٦٣‬ﻡ‪ .‬ﻭﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻷﺧﺮﻯ ﺍﻟﺘﻲ ّ‬
‫ﺗﻨﻔﺬﻫﺎ‪ ،‬ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ‬
‫ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﺗﻮﺯﻳﻌﻬﺎ ﻋﻠﻰ ﻣﻨﺎﻓﺬ ﺍﻟﺒﻴﻊ ﺣﺘﻰ ﻭﺇﻥ ﻟﻢ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﺑﺈﺻﺪﺍﺭ ﺑﻌﺾ ﺍﻟﺼﺤﻒ ﺍﻟﻴﻮﻣﻴﺔ ﻛـ ”ﺍﻟﺸﺮﻕ‬
‫ﺗﺤﻘﻖ ﻧﺴﺐ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺫﺍﺗﻬﺎ‪ .‬ﻭﺑﻤﻌﻨﻰ ﺁﺧﺮ‪ ،‬ﺗﺴﻌﻰ‬
‫ﺍﻷﻭﺳﻂ“ )ﺍﻟﻄﺒﻌﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ(‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺻﺪﺍﺭ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻤﺠﻼﺕ‬
‫ﻫـــﺬﻩ ﺍﻟﺼﺤـــﻒ ﺍﻟـــﻰ ﺗﺄﻛﻴـــﺪ ﺗﻮﺍﺟﺪﻫﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬
‫ﻭﺍﻟﺼﺤﻒ ﺍﻟﺪﻭﺭﻳﺔ‪ .‬ﻭﻳﻨﻀﻢ ﺗﺤﺖ ﻟﻮﺍﺀﻫﺎ ﺧﻤﺲ ﺩﻭﺭ ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﻭﻳﻌﻤﻞ ﻓﻴﻬﺎ‬
‫ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺻﻌﻮﺑﺔ ﺍﻷﻭﺿﺎﻉ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ‪.‬‬
‫ﻃﺎﻗﻢ ﻣﺆﻟﻒ ﻣﻦ ‪ ٦٠٠‬ﺷﺨﺺ‪.‬‬
‫ﻫﻞ ﺗﺨﻄﻄﻮﻥ ﻟﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﺍﻟﺘﻌﻬﻴﺪ ﻟﺼﺎﻟﺢ‬ ‫ﺍﻟﻮﻗﺖ ﻗﺪ ﺣﺎﻥ ﻟﺘﻐﻴﻴـــﺮ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ‬ ‫ﻣﺎ ﺍﻟﺘﻐﻴﺮﺍﺕ ﺍﻟﺘﻲ ﺗﺸـــﻬﺪﻫﺎ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ‬
‫ﻋﻤﻼﺀ ﺩﻭﻟﻴﻴﻦ؟‬ ‫ﺍﻟﺼﺤﻒ‪.‬‬ ‫ﺗﺤﻮﻝ ﻛﺒﻴﺮ ﻧﺤﻮ‬
‫ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﻭﻫﻞ ﺛﻤﺔ ّ‬
‫ﻳﻤﺘﻠﻚ ﻃ ّﺒﺎﻋﻮ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﺳﻌﺔ‬ ‫ﺗﻐﻴﻴﺮ ﺗﺼﻤﻴـــﻢ ﻭﻣﺤﺘﻮﻯ ﺍﻟﺼﺤﻒ ﺍﻟﺼﺎﺩﺭﺓ‬
‫ﺇﻧﺘﺎﺟﻴـــﺔ ﻛﺒﻴﺮﺓ‪ ،‬ﻭﻟﺪﻳﻬـــﻢ ﺍﻟﻘﺪﺭﺓ ﻋﻠـــﻰ ﺗﻨﻔﻴﺬ ﻣﻬﺎﻡ‬ ‫ﻫﻞ ﻳﺴـــﻤﺢ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴـــﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ‬ ‫ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟‬
‫ﺍﻟﺘﻌﻬﻴﺪ ﻟﺼﺎﻟﺢ ﺩﻭﺭ ﻧﺸـــﺮ ﻋﺎﻟﻤﻴـــﺔ‪ .‬ﻭﺑﺎﻟﻔﻌﻞ ﺗﺼﺪﺭ‬ ‫ﺍﻟﺼﺤـــﻒ ﺑﺘﻮﻇﻴـــﻒ ﺗﻘﻨﻴـــﺎﺕ ﺟﺪﻳﺪﺓ ﻓﻲ‬ ‫ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺍﻟﺘﺼﻤﻴﻢ ﻋﻨﺼﺮ ﻣﻬﻢ ﻓﻲ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ‬
‫ﺑﻌـــﺾ ﺍﻟﺼﺤـــﻒ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﻭﻳﻘﻮﻡ‬ ‫ﻃﺒﺎﻋﺘﻬﺎ‪ ،‬ﻛﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺃﻭ‬ ‫ﺍﻟﺼﺤﻒ‪ ،‬ﻓﺎﻟﺸﻜﻞ ّ‬
‫ﺍﻟﺠﺬﺍﺏ ﻟﺼﺤﻴﻔﺔ ﻣﺎ ﺳﻴﺘﺴﺒﺐ‬
‫ﺑﻄﺒﺎﻋﺘﻬـــﺎ ﺷـــﺮﻛﺎﺕ ﻃﺒﺎﻋـــﺔ ﻣﺤﻠﻴﺔ‪ ،‬ﻭﺍﻟﻌـــﺪﺩ ﻗﺎﺑﻞ‬ ‫ﺇﺻﺪﺍﺭﻫﺎ ﺑﻨﻈﺎﻡ ﺍﻟﺘﺸﺨﻴﺺ‪ ...‬ﺍﻟﺦ؟‬ ‫ﺣﺘﻤﴼ ﻓﻲ ﺯﻳﺎﺩﺓ ﺃﻋﺪﺍﺩ ﻗﺮﺍﺋﻬﺎ ﻭﺭﻓﻊ ﻋﺎﺋﺪﺍﺗﻬﺎ ﺍﻟﻤﺎﺩﻳﺔ‪،‬‬
‫ﻟﻺﺯﺩﻳﺎﺩ‪ ،‬ﺇﻻ ﺃﻥ ﻣﺸـــﻜﻠﺔ ﺇﺳـــﺘﺨﻼﺹ ﺍﻟﺘﺮﺍﺧﻴﺺ‬ ‫ﻟـــﻢ ﺗُﻮﻇﻒ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓـــﻲ ﺇﺻﺪﺍﺭ‬ ‫ﻭﻗـــﺪ ﺩﺃﺑـــﺖ ﺍﻟﻜﺜﻴﺮ ﻣـــﻦ ﺍﻟﺼﺤﻒ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻋﻠﻰ‬
‫ﺍﻟﻤﻄﻠﻮﺑﺔ ﻟﻠﻨﺸﺮ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺳﺘُﻠﻘﻲ ﺑﻈﻼﻟﻬﺎ ﻋﻠﻰ‬ ‫ﺍﻟﺼﺤﻒ‪ ،‬ﻭﺍﻟﺼﺤﻒ ﺍﻟﻤﺸـــﺨﺼﺔ ﻏﻴـــﺮ ﻣﺘﻮﻓﺮﺓ ﻓﻲ‬ ‫ﺗﻐﻴﻴـــﺮ ﺗﺼﺎﻣﻴﻤﻬﺎ ﻭﻓﻘﴼ ﻷﺣـــﺪﺙ ﺍﻟﺼﻴﺤﺎﺕ ﺍﻟﻤﺘﺒﻌﺔ‬
‫ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ‪.‬‬ ‫ﺍﻟﻤﻤﻠﻜـــﺔ ﻟﻐﺎﻳﺔ ﺍﻵﻥ‪ .‬ﻭﻣﻦ ﺟﺎﻧﺐ ﺁﺧﺮ‪ ،‬ﻧﺘﻮﻗﻊ ﺭﺅﻳﺔ‬ ‫ﻓﻲ ﻣﺠﺎﻝ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ‪.‬‬
‫ﺇﺭﺗﻔﺎﻉ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﺼﺤﻒ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻳﻘﺎﺑﻠﻬﺎ‬
‫ﻫﻞ ﺗﻄ ّﺒﻘﻮﻥ ﻣﻌﺎﻳﻴﺮ ﺑﻴﺌﻴﺔ ﺻﺎﺭﻣﺔ؟‬ ‫ﻃﻠﺐ ﺃﻋﻠﻰ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‪.‬‬ ‫ﻫـــﻞ ﺗﺆﺛـــﺮ ُ‬
‫ﺍﻟﻜﻠﻔـــﺔ ﻋﻠـــﻰ ﻋﻤﻠﻴـــﺔ ﺇﻧﺘﺎﺝ‬
‫ﻧﻘـــﻮﻡ ﻓﻲ ﺍﻟﻐﺎﻟـــﺐ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺍﻟـــﻮﺭﻕ ﺍﻟﺠﺪﻳﺪ‪،‬‬ ‫ﺍﻟﺼﺤﻒ؟‬
‫‪ME Printer October 2009‬‬

‫ﻓـــﻲ ﺣﻴـــﻦ ﺃﻧﻨﺎ ﻧﻄﺒـــﻊ ﻋﻠﻰ ﺍﻟـــﻮﺭﻕ ﺍﻟﻤﻌـــﺎﺩ ﺗﺪﻭﻳﺮﻩ‬ ‫ﻫـــﻞ ﻛﺎﻥ ﻟﻠﺮﻛﻮﺩ ﺍﻹﻗﺘﺼـــﺎﺩﻱ ﺗﺄﺛﻴﺮ ﻛﺒﻴﺮ‬ ‫ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺗﺮﺗﻔﻊ ﻓﻴﻪ ﺗﻜﺎﻟﻴﻒ ﺍﻹﻧﺘﺎﺝ‪ ،‬ﻳﺒﺤﺚ‬
‫ﻓﻘـــﻂ ﻋﻨﺪﻣﺎ ﻳﻄﻠﺐ ﺍﻟﻌﻤﻴﻞ ﻣﻨـــﺎ ﺍﻟﻘﻴﺎﻡ ﺑﺬﻟﻚ‪ .‬ﻧﻘﻮﻡ‬ ‫ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟‬ ‫ﺍﻟﻨﺎﺷﺮﻭﻥ ﻋﻦ ﻃﺮﻕ ﻛﻔﻴﻠﺔ ﺑﺘﺨﻔﻴﺾ ﺍﻟﻤﺼﺮﻭﻓﺎﺕ‬
‫ّ‬
‫ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ‪ ،‬ﻭﺃﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻤﻮﺍﺩ‬ ‫ﺑﺒﻴـــﻊ‬ ‫ﻟﻘﺪ ﺃﺛـــﺮﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺑﺸـــﻜﻞ ﻃﻔﻴﻒ‬ ‫ﻣـــﻦ ﺧـــﻼﻝ ﺇﺻـــﺪﺍﺭ ﺻﺤـــﻒ ﺑﻤﺤﺘﻮﻳـــﺎﺕ ﻣﺮﻛﺰّﺓ‬
‫ﺍﻟﻜﻴﻤﺎﻭﻳـــﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﺍﻟـــﻰ ﺇﺣـــﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﻋﻠﻰ ﻗﻄﺎﻉ ﻧﺸـــﺮ ﺍﻟﺼﺤﻒ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ‬ ‫ﻭﻣﺘﻀﻤﻨﺔ ﻋﻠﻰ ﻋﺪﺩ ﻗﻠﻴﻞ ﻣﻦ ﺍﻟﺼﻔﺤﺎﺕ‪ ،‬ﺃﻭ ﺇﺻﺪﺍﺭ‬
‫ﺍﻟﺴﻌﻮﺩﻳﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺈﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ‪.‬‬ ‫ﺃﻥ ﺗﺄﺛﻴﺮﻫﺎ ﻛﺎﻥ ﺃﻋﻈﻢ ﻋﻠﻰ ﻗﻄﺎﻉ ﻧﺸـــﺮ ﺍﻟﻤﺠﻼﺕ‪.‬‬ ‫ﺻﺤـــﻒ ﺑﺄﺣﺠﺎﻡ ﺻﻐﻴﺮﺓ‪ .‬ﺃﻧﺎ ﻣـــﻊ ﺍﻟﻄﺮﺡ ﺍﻟﻘﺎﺋﻞ ﺑﺄﻥ‬

‫‪52‬‬
‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ‬ ‫ﺍﻟﻤﻠﻒ‬

‫ﺷـــﺒﻜﺔ ﺍﻻﻧﺘﺮﻧﺖ ﻟﺰﻳﺎﺩﺓ ﻋﺪﺩ ﺍﻟﻘﺮﺍﺀ ﻣﻊ ﺍﻷﺧﺬ ﺑﻌﻴﻦ‬ ‫ﺍﻟﻤﻄﺒـــﻮﻉ ﻟﻦ ﻳﻜـــﻮﻥ ﻣﻨﺘﺠﴼ ﺭﺍﺋﺠﴼ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ‬ ‫ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻳﺮﺗﻔـــﻊ ﻓﻴﻪ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬
‫ﺍﻻﻋﺘﺒﺎﺭ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺑﻴﻊ ﺍﻟﺘﺤﻘﻴﻘﺎﺕ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ‬ ‫ﻭﻗﺪ ﻳﺴـــﺘﻐﺮﻕ ﺫﻟـــﻚ ﺑﻌﺾ ﺍﻟﻮﻗﺖ‪ ،‬ﺇﻻ ﺃﻧﻪ ﺳـــﻴﺒﻘﻰ‬ ‫ﺍﻷﺧﺒﺎﺭ ﺍﻟﻤﻨﺸﻮﺭﺓ ﺍﻟﻜﺘﺮﻭﻧﻴﴼ‪ ،‬ﻫﻞ ﺗﻌﺘﻘﺪﻭﻥ‬
‫ﻭﺍﻟﺼﻮﺭ ﻷﻃﺮﺍﻑ ﺃﺧﺮﻯ‪.‬‬ ‫ﻣﺘﻮﻓـــﺮﴽ ﻭﻟﻜـــﻦ ﺑﻜﻤﻴﺎﺕ ﻣﺤـــﺪﻭﺩﺓ‪ .‬ﻭﻳﺘﻮﺟﺐ ﻋﻠﻰ‬ ‫ﺃﻧﻪ ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﻨﺎﺷـــﺮﻳﻦ ﻧﺸﺮ ﺍﻟﻤﺤﺘﻮﻯ‬
‫ﺍﻟﻨﺎﺷـــﺮﻳﻦ ﺣﻔﻆ ﺍﻻﺧﺒﺎﺭ ﻭﺍﻟﻤﻘـــﺎﻻﺕ ﺍﻟﻤﻬﻤﺔ ﻋﻠﻰ‬ ‫ﺍﻟﻬﺎﻡ ﻓﻲ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﻠﺼﺤﻴﻔﺔ؟‬

‫ﻓﻠﺴﻄﻴﻦ‪ ،‬ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ‬

‫ﺍﻟﺮﻛﻮﺩ ﺍﻹﻗﺘﺼﺎﺩﻱ ﻳﺪﻓﻌﻨﺎ ﺍﻟﻰ ﺗﻘﺪﻳﻢ‬


‫ﺧﺪﻣﺎﺕ ﺃﻓﻀﻞ‬

‫ﻣﻬﺪﻱ ﺍﻟﻤﺼﺮﻱ‬
‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬
‫ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ‬

‫ﺑﺎﺧﺮﺍﺝ ﻏﻴﺮ ﻣﺴـــﺒﻮﻕ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬ ‫ﺗﺄﺳﺴﺖ ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ ﻓﻲ ﻋﺎﻡ ‪ ،،١٩٩٥‬ﻭﻫﻲ ﺗﺼﺪﺭ ﻋﻦ ﻣﺆﺳﺴﺔ ﺍﻷﻳﺎﻡ‬
‫ﻧﺤـــﻦ ﻭﺍﺛﻘـــﻮﻥ ﻣـــﻦ ﺃﻥ ﺍﻟﻘـــﺪﺭﺍﺕ ﺍﻟﺘـــﻲ ﻧﻤﺘﻠﻜﻬـــﺎ‬ ‫ﻟﻠﺼﺤﺎﻓﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﺘﻮﺯﻳﻊ‪ ،‬ﻭﺗﺘﺨﺬ ﻣﻦ ﻣﺪﻳﻨﺔ ﺭﺍﻡ ﺍﷲ ﺑﻔﻠﺴﻄﻴﻦ‬
‫ﻭﺑﻤﺴﺎﻋﺪﺓ ﻃﺎﻗﻤﻨﺎ ﺍﻟﻔﻨﻲ ﺍﻟﻤﺘﻤﺮﺱ‪ ،‬ﺳﻨﺘﻤﻜﻦ ﻣﻦ‬ ‫ﻣﻘﺮﴽ ﻟﻬﺎ‪ .‬ﻛﻤﺎ ﺗﻘﻮﻡ ﺍﻟﻤﺆﺳﺴﺔ ﺑﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ‬
‫ﺇﺧﺮﺍﺝ ﺍﻟﻌﻤﻞ ﺑﺸﻜﻞ ﺳﻴﺒﻬﺮ ﻛﻞ ﻣﻦ ﻳﻨﻈﺮ ﺍﻟﻴﻪ‪.‬‬
‫ﻟﻠﻤﺪﺍﺭﺱ ﻓﻲ ﻓﻠﺴﻄﻴﻦ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺗﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬
‫ﻛﻴﻒ ﺗﺨﻄﻄـــﻮﻥ ﻟﻠﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﺨﻄﺮ ﺍﻟﺬﻱ‬ ‫ﻭﺩﻭﺭﻳﺎﺕ ﻋﺮﺑﻴﺔ ﻭﺩﻭﻟﻴﺔ ﻣﺘﺨﺼﺼﺔ‪.‬‬ ‫ﻣﺎ ﺍﻷﻭﺿﺎﻉ ﺍﻟﺤﺎﻟﻴﺔ ﺍﻟﺘﻲ ﺗﻌﻴﺸـــﻬﺎ ﺻﻨﺎﻋﺔ‬
‫ﺗﺸـــﻜﻠﻪ ﺛﻮﺭﺓ ﺍﻟﻨﺸـــﺮ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ؟ ﻭﻫﻞ‬ ‫ﻭﻣﻨﺬ ﻗﻴﺎﻣﻨﺎ ﺑﺘﺮﻛﻴﺐ ﻧﻈﺎﻡ ﺳـــﻲ ﺗﻲ ﺑﻲ ﻓﻲ ‪،٢٠٠٧‬‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻓﻠﺴـــﻄﻴﻦ؟ ﻭﻣـــﺎ ﺍﻹﺟﺮﺍﺀﺍﺕ‬
‫ﺗﻌﺘﻘـــﺪﻭﻥ ﺃﻧﻪ ﻳﻨﺒﻐﻲ ﻓﺮﺽ ﺭﺳـــﻮﻡ ﻋﻠﻰ‬ ‫ﻗﻤﻨـــﺎ ﺑﺈﺩﺧـــﺎﻝ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺍﺭﺑﻌﺔ ﻟـــﻮﻥ ﻣﻦ ﻧﻮﻉ‬ ‫ﺍﻟﺘﻲ ﺇﺗﺨﺬﺗﻬﺎ ”ﺍﻷﻳﺎﻡ“ ﻟﻠﺘﻌﺎﻓﻲ ﻣﻦ ﺗﺒﻌﺎﺕ‬
‫ﺍﻟﻘﺮﺍﺀ ﺍﻟﺮﺍﻏﺒﻴﻦ ﺑﺘﺼﻔﺢ ﺍﻷﺧﺒﺎﺭ ﻋﻠﻰ ﺷﺒﻜﺔ‬ ‫ﻫﻴﺪﻟﺒﺮﺝ )ﻣﻘﺎﺱ ‪١٠٠ x ٧٠‬ﺳـــﻢ(‪ .‬ﺃﻣﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟‬
‫ﺍﻹﻧﺘﺮﻧﺖ؟‬ ‫ﺑﺈﻋﺘﻤﺎﺩ ﺣﻠﻮﻝ ﺍﻟﻌﻤﻞ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺃﻧﻈﻤﺔ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻨﺘﺞ‪،‬‬ ‫ﺇﻟـــﻰ ﺟﺎﻧـــﺐ ﺍﻟﻮﺿـــﻊ ﺍﻻﻗﺘﺼـــﺎﺩﻱ ﺍﻟﺨـــﺎﺹ ﺍﻟﺬﻱ‬
‫ﻧﺴﺘﺨﺪﻡ ﺍﻻﻧﺘﺮﻧﺖ ﺑﺸـــﻜﻞ ﻭﺍﺳﻊ ﻓﻲ ﻛﺎﻓﺔ ﺃﻋﻤﺎﻟﻨﺎ‬ ‫ﻓﻘﺪ ﺗﻢ ﺗﺄﺟﻴﻞ ﻫﺬﻩ ﺍﻟﻤﺸﺎﺭﻳﻊ ﺣﺘﻰ ﺍﻟﻌﺎﻡ ‪.٢٠١٠‬‬ ‫ﺗﻌﻴﺸـــﻪ ﻓﻠﺴـــﻄﻴﻦ‪ ،‬ﻣﻨﻌـــﺖ ﺻﺤﻴﻔﺘﻨﺎ ﻣـــﻦ ﺍﻟﺘﻮﺯﻳﻊ‬
‫ﺍﻻﻧﺘﺎﺟﻴـــﺔ ﻭﺍﻻﺩﺍﺭﻳـــﺔ ﻭﺍﻻﺗﺼـــﺎﻝ‪ ،‬ﺍﻻ ﺃﻧﻨـــﺎ ﻻ ﻧﻌﺘﻘﺪ‬ ‫ﻓـــﻲ ﻣﺤﺎﻓﻈﺎﺕ ﻏـــﺰﺓ ﻭﻣﻨﺬ ﻣـــﺎ ﻳﺰﻳﺪ ﻋـــﻦ ﻋﺎﻣﻴﻦ‪،‬‬
‫ﺑﺄﻧـــﻪ ﻧﺠـــﺢ ﻓـــﻲ ﺃﻥ ﻳﻜﻮﻥ ﻭﺳـــﻴﻠﺔ ﺇﻋﻼﻧﻴـــﺔ ﻓﺎﻋﻠﺔ‬ ‫ﻫﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺑﺄﻧﻜﻢ ﻓﻲ ﻣﻮﺿﻊ ﺗﻨﺎﻓﺴـــﻲ‬ ‫ﻭﻫﻮ ﻣﺎ ﺃﺛﺮ ﺑﺸـــﻜﻞ ﻣﻠﻤﻮﺱ ﻋﻠﻰ ﺳـــﻮﻕ ﺍﻻﻋﻼﻥ‬
‫ﻓـــﻲ ﻫﺬﻩ ﺍﻟﺒﻘﻌـــﺔ ﻣﻦ ﺍﻟﻌﺎﻟﻢ‪ .‬ﻓﻔﻲ ﺣـــﺎﻝ ﻗﺮﺭﺕ ﺃﻱ‬ ‫ﻳﺆﻫﻠﻜﻢ ﻟﺠـــﺬﺏ ﻣﺰﻳﺪ ﻣـــﻦ ﺍﻟﻤﻌﻠﻨﻴﻦ ﺃﻭ‬ ‫ﻭﺃﺩﻯ ﺍﻟـــﻰ ﺇﻧﺨﻔـــﺎﺽ ﻗـــ ّﺮﺍﺀ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﻤﻄﺒﻮﻋـــﺔ‬
‫ﻣـــﻦ ﺍﻟﺼﺤﻒ ﺑﺎﻟﺘﺤـــﻮﻝ ﻛﻠﻴﴼ ﻣﻦ ﺍﻟﻨﺸـــﺮ ﺍﻟﺘﻘﻠﻴﺪﻱ‬ ‫ﺍﻟﺤﻔﺎﻅ ﻋﻠﻴﻬﻢ؟‬ ‫ﻣـــﻦ ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﺇﺭﺗﻔﺎﻉ ﻣﻠﺤـــﻮﻅ ﻓﻲ ﻧﺴـــﺐ ﻗﺮﺍﺀ‬
‫)ﺍﻟﻤﻄﺒـــﻮﻉ( ﺍﻟـــﻰ ﺍﻻﻟﻜﺘﺮﻭﻧـــﻲ‪ ،‬ﻓﺈﻧﻨﻲ ﺃﺟـــﺰﻡ ﺑﺄﻧﻬﺎ‬ ‫ﻟﻘـــﺪ ﻗﻤﻨﺎ ﻣﺆﺧﺮﴽ ﺑﻤﻀﺎﻋﻔﺔ ﻋﺪﺩ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﻤﻠﻮﻧﺔ‬ ‫ﺍﻟﺼﺤﻴﻔـــﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‪ .‬ﺍﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﺍﺛﺮﺕ ﺍﻷﺯﻣﺔ‬
‫ﺳـــﺘﺨﺮﺝ ﺗﻠﻘﺎﺋﻴـــﴼ ﻣﻦ ﺳـــﻮﻕ ﺍﻻﻋـــﻼﻥ‪ ،‬ﻭﺫﻟﻚ ﻷﻥ‬ ‫ﻓﻲ ﺻﺤﻴﻔﺘﻨﺎ ﺇﻟﻰ ﺛﻼﺛﺔ ﺃﺿﻌﺎﻑ ﻣﺎ ﻛﺎﻧﺖ ﻋﻠﻴﻪ ﻣﻨﺬ‬ ‫ﺍﻻﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻋﻠﻰ ﺃﻋﻤﺎﻟﻨﺎ ﻭﺳـــﺎﻫﻤﺖ ﻓﻲ‬
‫ﺍﻟﻤﻌﻠـــﻦ ﻓـــﻲ ﺻﺤﻴﻔﺔ ﻣـــﺎ ّ‬
‫ﻳﻔﻀﻞ ﺍﻟﺘﺮﻭﻳﺞ ﻟﺴـــﻠﻌﺘﻪ‬ ‫ﻋﺎﻡ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺍﺳـــﺘﺤﺪﺍﺙ ﻗﺴﻢ ﺭﻗﺎﺑﺔ ﺍﻟﺠﻮﺩﺓ ﻓﻲ‬ ‫ﺗﻘﻠﻴﻞ ﻓﺮﺹ ﺍﻻﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺇﺿﺎﻓﻴﺔ‪.‬‬
‫ﻓﻲ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﺘﻠﻚ ﺍﻟﺼﺤﻴﻔﺔ ﻭﻟﻴﺲ ﻓﻲ‬ ‫ﻛﺎﻓﺔ ﻣﺮﺍﺣﻞ ﺍﻟﻌﻤﻞ‪ ،‬ﻭﺑﻬﺬﺍ ﻧﻜﻮﻥ ﻗﺪ ﻭﺿﻌﻨﺎ ﺃﻧﻔﺴﻨﺎ‬ ‫ﻭﺑﻐﻴﺔ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻧﺴﺐ ﻣﺒﻴﻌﺎﺕ ﻣﺴﺘﻘﺮﺓ‪ ،‬ﻳﺪﻓﻌﻨﺎ‬
‫ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻣﻨﻬﺎ‪ .‬ﻫﻞ ﺣﺎﻥ ﺍﻟﻮﻗﺖ ﻟﻔﺮﺽ ﺭﺳـــﻮﻡ‬ ‫ﻓـــﻲ ﻣﻘﺪﻣﺔ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ ﻓﻠﺴـــﻄﻴﻦ ﻋﻨﺪﻣﺎ ﻳﻜﻮﻥ‬ ‫ﺍﻟﺮﻛـــﻮﺩ ﺍﻟﻰ ﺍﻟﺒﺤـــﺚ ﻋﻦ ﺧﺪﻣـــﺎﺕ ﻭﻣﻨﺘﺠﺎﺕ ﺫﺍﺕ‬
‫ﻋﻠﻰ ﺍﻟﻘﺮﺍﺀ ﻋﻨـــﺪ ﺗﺼ ّﻔﺤﻬﻢ ﻟﻸﺧﺒﺎﺭ ﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ؟!‬ ‫ﺍﻟﺤﺪﻳـــﺚ ﻋﻦ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻭﺍﻟﺪﻭﺭﻳﺎﺕ‪ .‬ﺃﻣﺎ ﻓﻴﻤﺎ‬ ‫ﺍﻟﻘﻴﻤﺔ ﺍﻟﻤﻀﺎﻓﺔ ﻭﺗﻘﺪﻳﻤﻬﺎ ﺍﻟﻰ ﺍﻟﻘﺮﺍﺀ‪.‬‬
‫ﻻ‪ ،‬ﻟﻴﺲ ﺑﻌﺪ!‬ ‫ﺍﻟﻠﻤـــﺎﻉ‪ ،‬ﻓﻠﻢ ﻳﻨﻤﻮ ﺳـــﻮﻕ ﺍﻻﻋﻼﻥ‬
‫ﻳﺘﻌﻠـــﻖ ﺑﺎﻟـــﻮﺭﻕ ّ‬ ‫ﻭﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺷﺒﻜﺔ ﺍﻟﺒﺎﻋﺔ ﻭﺍﻟﻤﻮﺯﻋﻴﻦ ﺍﻟﺨﺎﺭﺟﻴﻴﻦ‬
‫‪ME Printer October 2009‬‬

‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ ﺍﻟﻰ ﺍﻟﺤﺪ ﺍﻟﺬﻱ ﻳﺸﺠﻊ ﻋﻠﻰ ﺍﻻﺳﺘﺜﻤﺎﺭ‬ ‫ﻟﻠﺼﺤﻴﻔﺔ‪ ،‬ﻗﻤﻨﺎ ﺧﻼﻝ ﺍﻟﻌﺎﻣﻴﻦ ﺍﻟﻤﻨﺼﺮﻣﻴﻦ ﺑﺘﻮﻓﻴﺮ‬
‫ﻫـــﻞ ﺗﻨﻈﺮﻭﻥ ﺍﻟﻰ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ ﻋﻠﻰ ﺍﻧﻬﺎ‬ ‫ﻓﻲ ﻣﻌـــﺪﺍﺕ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﺍﻟﻤﻤﻴﺰ‬ ‫ﺧﺪﻣـــﺔ ﺍﻻﺷـــﺘﺮﺍﻛﺎﺕ ﺍﻟﻤﺒﺎﺷـــﺮﺓ ﺑﻮﺍﺳـــﻄﺔ ﻣﻨﻈﻮﻣﺔ‬
‫ﻫﻞ ﺇﻧﻀﻤﺖ ”ﺍﻷﻳﺎﻡ“ ﺍﻟـــﻰ ُﺭﻛﺐ ﺍﻟﻤﻄﺎﺑﻊ‬ ‫ﻣﻦ ﺍﻟﻮﺭﻕ‪ ،‬ﺍﻻ ﺃﻧﻨﺎ ﻓﻲ ”ﺍﻷﻳﺎﻡ“ ﻋﻠﻰ ﺃﺗﻢ ﺍﻹﺳـــﺘﻌﺪﺍﺩ‬ ‫ﺗﻮﺯﻳـــﻊ ﺧﺎﺻﺔ ﺑﺎﻟﺸـــﺮﻛﺔ ﻭﺍﻟﺘـــﻲ ﺗﻌﻤﻞ ﻋﻠـــﻰ ﺯﻳﺎﺩﺓ‬
‫ﺍﻟﺘﻲ ﺗﻄ ّﺒﻖ ﺍﻟﻘﻮﺍﻧﻴﻦ ﺍﻟﺒﻴﺌﻴﺔ ﺍﻟﺴﻠﻴﻤﺔ؟‬ ‫ﻟﺘﻠﺒﻴـــﺔ ﺣﺎﺟﺎﺕ ﺍﻟﻤﻌﻠﻨﻴﻦ ﺍﻟﻤﺤﻠﻴﻴـــﻦ ﻭﺍﻹﻗﻠﻴﻤﻴﻴﻦ‪،‬‬ ‫ﺍﻟﺤﺼـــﺔ ﺍﻟﺴـــﻮﻗﻴﺔ ﻟﺼﺤﻴﻔﺘﻨـــﺎ ﻣـــﻦ ﺧـــﻼﻝ ﺧﺪﻣﺔ‬
‫ﻟـــﻢ ﻳﺘﻢ ﻟﻐﺎﻳﺔ ﺍﻵﻥ ﺇﺩﺧﺎﻝ ﻃـــﺮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻼﻣﺎﺋﻴﺔ‬ ‫ﺣﺘﻰ ﻭﺇﻥ ﺗﻄﻠﺒﺖ ﺃﻋﻤﺎﻟﻬﻢ ﺇﺳـــﺘﺨﺪﺍﻡ ﻭﺭﻕ ﻟﻤﺎﻉ ﺃﻭ‬ ‫ﺗﻮﺯﻳﻊ ﻣﻤﻴﺰﺓ ﺳـــﻴﺘﻢ ﺍﺛﺮﺍﺋﻬﺎ ﺑﺎﺳﺘﻘﻄﺎﺏ ﻣﻄﺒﻮﻋﺎﺕ‬

‫‪53‬‬
‫ﺧﻀﺎﺭﴽ ﻭﻧﺴـــﻌﻰ ﻷﻥ ﻧﻜﻮﻥ ﻻﻋﺒﻴﻦ ﺭﺋﻴﺴـــﻴﻴﻦ ﻓﻲ‬ ‫ّ‬
‫ﺗﺨﻄﻄﻮﻥ ﻹﻋﺘﻤﺎﺩ ﺇﺟﺮﺍﺀﺍﺕ ﻣﻦ ﺷﺄﻧﻬﺎ‬ ‫ﻫﻞ‬ ‫ﻓﻲ ﺣﻴﻦ ﻳﺘـــﻢ ﺇﺩﺍﺭﺓ ﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﻷﻟﻮﺍﻥ ﺑﺈﺳـــﺘﺨﺪﺍﻡ‬
‫ﺍﻟﺘﺮﻭﻳﺞ ﻟﻠﻄﺒﺎﻋﺔ ”ﺍﻟﺨﻀـــﺮﺍﺀ“‪ .‬ﻧﻤﻠﻚ ﻧﻈﺎﻣﴼ ﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ؟‬ ‫ﺣﻠـــﻮﻝ ﻣـــﻦ ﺷـــﺮﻛﺘﻲ ﻛـــﻮﺩﺍﻙ ﻭﺟـــﻲ ﺃﻡ ﺟـــﻲ‪ .‬ﺃﻣﺎ‬
‫ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﻭﺇﺭﺳـــﺎﻟﻬﺎ ﻷﻏﺮﺍﺽ ﺇﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ‪ ،‬ﺃﻣﺎ‬ ‫ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﺑﺪﺃﻧﺎ ﺑﺈﺗﺨﺎﺫ ﺧﻄﻮﺍﺕ‬ ‫ﻣﺠﻬﺰ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ”ﻛﻲ‬
‫ﺍﻟﻘﺴﻢ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻬﻮ ّ‬
‫ﻓﻴﻤـــﺎ ﻳﺘﻌﻠﻖ ﺑﺎﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﺎﻭﻳﺔ ﻭﺃﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻓﺈﺫﺍ‬ ‫ﻧﺤﻮ ﺇﻋﺘﻤﺎﺩ ﻣﻤﺎﺭﺳـــﺎﺕ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪ .‬ﻛﻤﺎ ﺳﻨﻘﻮﻡ‬ ‫ﺑـــﻲ ﺃﻱ ﻛﻮﻧﺘﻴﻨﺎﻧﺖ ﻫﺎﻳﺒـــﺮﺩ“‪ ،‬ﻭ“ﻛﻲ ﺑﻲ ﺃﻱ ‪،“٢١٣‬‬
‫ﻧﻈﺮﻧﺎ ﺍﻟﻰ ﺳـــﻌﺮ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺘﻲ ﻻ ﺗﺘﻄﻠﺐ ﻣﻌﺎﻟﺠﺔ‪ /‬ﺃﻭ‬ ‫ﺑﺘﻄﺒﻴـــﻖ ﺫﻟـــﻚ ﻋﻠـــﻰ ﺃﻗﺴـــﺎﻡ ﺇﻧﺘـــﺎﺝ ﺍﻟﺼﺤـــﻒ ﻓﻲ‬ ‫ﻭ“ﻣﺎﻧﻮﻏﺮﺍﻑ ﻫﺎﻳﻼﻳﻦ“ ﻭﺃﻭﺭﻳﻨﺖ‪.‬‬
‫ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﻜﻮﻥ ﺧﺎﻟﻴـــﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﺎﻭﻳﺔ‪ ،‬ﻓﺈﻧﻨﺎ‬ ‫ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ‪ .‬ﻧﻘﻮﻡ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﻮﺍﺩ ﻭﺃﺣﺒﺎﺭ‬ ‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻟﺪﻳﻨﺎ ﺷـــﺮﻛﺔ ﺗﻮﺯﻳﻊ ﺩﺍﺧﻠﻴﺔ ﺇﺳـــﻤﻬﺎ‬
‫ﺣﺘﻤﴼ ﺳـــﻨﻘﻮﻡ ﺑﺈﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻋﻨﺪﻣﺎ ﺗﻜـــﻮﻥ ﻣﺠﺪﻳﺔ‬ ‫ﺻﺪﻳﻘـــﺔ ﻟﻠﺒﻴﺌـــﺔ ﺿﻤـــﻦ ﺑﻌـــﺾ ﻣﻬﺎﻣﻨـــﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ‪،‬‬ ‫”ﺗﻮﺯﻳـــﻊ“‪ ،‬ﺗﺘﻤﺘـــﻊ ﺑﻘـــﺪﺭﺍﺕ ﻭﺧﺒـــﺮﺍﺕ ﻋﺎﻟﻤﻴـــﺔ ﻓﻲ‬
‫ﺇﻗﺘﺼﺎﺩﻳﴼ ﻭﺫﺍﺕ ﺟﻮﺩﺓ ﻣﻘﺒﻮﻟﺔ ﻋﺎﻟﻤﻴﴼ‪.‬‬ ‫ﻭﻧﻌﻤـــﻞ ﺣﺎﻟﻴـــﴼ ﻋﻠـــﻰ ﺗﺤﻘﻴـــﻖ ﺑﻴﺌـــﺔ ﻋﻤـــﻞ ﺃﻛﺜـــﺮ‬ ‫ﺗﺨﻠﻴﺺ ﺟﻤﻴﻊ ﺍﻟﻤﻬﺎﻡ ﺍﻟﻠﻮﺟﺴﺘﻴﺔ ﺫﺍﺕ ﺍﻟﻌﻼﻗﺔ‪.‬‬

‫ﻣﺼﺮ‪ ،‬ﻣﺆﺳﺴﺔ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ‬

‫ﻳﻨﺒﻐﻲ ﺗﺤﺪﻳﺪ ﺇﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻘﺮﺍﺀ‬


‫ﻭﺍﻹﻳﻔﺎﺀ ﺑﻬﺎ‬

‫ﻣﺤﻤﺪ ﻋﻬﺪﻱ ﻓﻀﻠﻲ‬


‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬
‫ﻣﺆﺳﺴﺔ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ‬

‫ﻛﺎﻧﺖ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ ﺃﻭﻝ ﺍﻟﺼﺤﻒ ﺍﻟﺘﻲ ﺗﻄﺒﻊ ﺑﻤﻘﺎﺱ‬ ‫ﺗﺄﺳﺴﺖ ﺻﺤﻴﻔﺔ ”ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ“ ﻋﺎﻡ ‪ ،١٩٥٢‬ﻭﺗﻘﻮﻡ ﺑﺈﺻﺪﺍﺭﻫﺎ ﻣﺆﺳﺴﺔ ﺩﺍﺭ‬
‫ﺍﻟﺘﺎﺑﻠﻮﻳـــﺪ‪ ،‬ﻭﺗﺘﻀﻤﻦ ﺍﻹﺻـــﺪﺍﺭﺍﺕ ﺍﻟﺘﻲ ﻃﺒﻌﺖ ﺑﻬﺬﺍ‬ ‫ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ ﺍﻟﻤﺼﺮﻳﺔ‪.‬‬
‫ﺍﻟﻤﻘﺎﺱ ”ﺃﺧﺒﺎﺭ ﺍﻟﺮﻳﺎﺿـــﺔ“ ﻭ“ﺍﻟﺤﻮﺍﺩﺙ“ ﻭ“ﺍﻷﺩﺏ“‪.‬‬
‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﺗﻘـــﻮﻡ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴـــﻮﻡ ﺑﺘﺒﻨﻲ ﺇﺻﺪﺍﺭ‬ ‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬ ‫ﻛﻴـــﻒ ﺃﺛﺮﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻋﻠﻰ‬
‫ﺍﻟﺠﺮﺍﺋﺪ ﺍﻻﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﺘﻲ ﺗﺨﺪﻡ ﺧﺼﻮﺻﻴﺔ ﺍﻟﻘﺎﺭﻱﺀ‬ ‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﻣﺎ ﺍﻹﺟﺮﺍﺀﺍﺕ‬
‫ﻭﺍﻟﻤﻌﻠـــﻦ ﻣﻌـــﴼ‪ .‬ﺃﻣـــﺎ ﻣﻮﺿـــﻮﻉ ﺍﺧﺘﺼـــﺎﺭ ﻣﺤﺘـــﻮﻯ‬ ‫ﻫﻞ ﺗﺘﻀﻤﻦ ﺍﻟﺴﻴﺎﺳﺎﺕ ﺍﻟﺘﻲ ﻗﻤﺘﻢ ﺑﺬﻛﺮﻫﺎ‬ ‫ﺍﻟﺘﻲ ﺇﺗﺒﻌﺘﻬﺎ ﻣﺆﺳﺴﺘﻜﻢ ﻟﺘﺠﺎﻭﺯ ﺗﺒﻌﺎﺗﻬﺎ؟‬
‫ﺍﻟﺼﺤﻴﻔـــﺔ ﻓﻬﻮ ﻏﻴﺮ ﻣﻄـــﺮﻭﻕ ﺣﺎﻟﻴﴼ ﻭﻟﻜﻦ ﻣﻄﻠﻮﺏ‬ ‫ﺁﻧﻔﴼ‪ ،‬ﺇﻳﻼﺀ ﻣﺰﻳﺪ ﻣﻦ ﺍﻹﻫﺘﻤﺎﻡ ﺑﻨﻈﺎﻡ ﺗﻮﺯﻳﻊ‬ ‫ﺑﻼ ﺷـــﻚ ﺃﻥ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻗﺪ ﺃﺛﺮﺕ ﺳـــﻠﺒﴼ‬
‫ﺗﺤﺪﻳﺪ ﺇﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻘﺮﺍﺀ ﻭﺍﻟﻌﻤﻞ ﻋﻠﻰ ﺍﻹﻳﻔﺎﺀ ﺑﻬﺎ‪.‬‬ ‫ﺍﻟﺼﺤﻒ؟‬ ‫ﻋﻠﻰ ﺟﻤﻴﻊ ﺍﻟﺼﺤﻒ‪ .‬ﻭﻟﻜـــﻦ ﺑﺎﻟﺘﻄﻮﻳﺮ ﻭﺍﻟﺘﺤﺪﻳﺚ‬
‫ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﻨﻈﺎﻡ ﺗﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ‪ ،‬ﺗﺘﺒﻊ ﻣﺆﺳﺴـــﺘﻨﺎ‬ ‫ﻭﺍﻟﺘﺠﻮﻳـــﺪ ﻳﻤﻜﻦ ﻟﻠﺼﺤﻒ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﻤﻌﻠﻨﻴﻦ‪،‬‬
‫ﻛﻴﻒ ﺗﺘﻌﺎﻣﻠﻮﻥ ﻣﻊ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻓﻲ‬ ‫ﺑﻌـــﺾ ﺍﻟﺘﻮﺟﻬﺎﺕ ﻭﺍﻻﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ‪ ،‬ﻭﻣﻨﻬﺎ ﺇﺻﺪﺍﺭ‬ ‫ﻓﻘـــﺪ ﻳﻨﺨﻔـــﺾ ﺍﻟﻄﻠـــﺐ ﻋﻠـــﻰ ﺍﻹﻋـــﻼﻥ ﻟﻈﺮﻭﻑ‬
‫ﻗﻄﺎﻉ ﺍﻹﻋﻼﻧﺎﺕ‪ ،‬ﻭﺧﺎﺻﺔ ﺑﻮﺟﻮﺩ ﻭﺳـــﺎﺋﻂ‬ ‫ﺍﻟﺠﺮﺍﺋـــﺪ ﺇﻗﻠﻴﻤﻴـــﴼ‪ ،‬ﻭﺍﺣـــﺪﺍﺙ ﺗـــﻮﺍﺯﻥ ﺑﻴﻦ ﺍﻻﻧﺘﺸـــﺎﺭ‬ ‫ﻣـــﺎ ﻭﻟﻜﻨﻪ ﺳـــﺮﻋﺎﻥ ﻣﺎ ﻳﻌـــﻮﺩ ﻟﻼﺭﺗﻔﺎﻉ ﻣـــﺮﺓ ﺃﺧﺮﻯ‪،‬‬
‫ﺍﻟﻨﺸﺮ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ؟‬ ‫ﻭﺍﻟﺘﻜﻠﻔـــﺔ‪ ،‬ﻭﺯﻳـــﺎﺩﺓ ﻧﻘـــﺎﻁ ﺍﻟﺘﻮﺯﻳـــﻊ ﻓﻲ ﻛﺎﻓـــﺔ ﺍﻧﺤﺎﺀ‬ ‫ﻭﻗـــﺪ ﻳﻔﻮﻕ ﻫـــﺬﺍ ﺍﻟﻄﻠﺐ ﺟﻤﻴﻊ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺍﻟﺴـــﺎﺑﻘﺔ‪.‬‬
‫ﻳﺘـــﻢ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﻄﻠـــﺐ ﺍﻟﻤﺘﻨﺎﻣﻲ ﻟﻺﻋﻼﻧﺎﺕ ﻣﻦ‬ ‫ﻣﺼﺮ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺗﻄﻮﻳﺮ ﺍﻟﻘﺎﺋﻤﻴـــﻦ ﻋﻠﻰ ﺍﻟﻤﺒﻴﻌﺎﺕ‬ ‫ﻭﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﺆﺳﺴﺔ‪ ،‬ﺗﺸـــﻴﺮ ﺍﻟﻤﻴﺰﺍﻧﻴﺎﺕ ﺑﺄﻧﻨﺎ ﺣﻘﻘﻨﺎ‬
‫ﺧﻼﻝ ﺯﻳﺎﺩﺓ ﻋـــﺪﺩ ﺻﻔﺤﺎﺕ ﺍﻟﺠﺮﻳﺪﺓ ﻃﺒﻘﴼ ﻟﻠﺤﺎﺟﺔ‬ ‫ﻣﻦ ﺧﻼﻝ ﺇﻧﺸـــﺎﺀ ﺍﻛﺸـــﺎﻙ ﺛﺎﺑﺘﺔ ﻓﻲ ﻛﻞ ﻣﺤﺎﻓﻈﺔ‪،‬‬ ‫ﺯﻳـــﺎﺩﺓ ﻛﺒﻴﺮﺓ ﻓـــﻲ ﺍﻻﻳﺮﺍﺩﺍﺕ ﻭﺍﻟﺘﻲ ﺗـــﺰﺩﺍﺩ ﻋﺎﻣﴼ ﺑﻌﺪ‬
‫ﻭﺑﺎﺿﺎﻓـــﺔ ﺍﻟﻤﻼﺣﻖ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﺑﻘﻄﺎﻋﺎﺕ ﺧﺎﺻﺔ‬ ‫ﺗﻘﻮﻡ ﺑﺒﻴﻊ ﺍﻟﺼﺤﻒ ﻭﻛﺎﻓﺔ ﺍﺻﺪﺍﺭﺍﺕ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﻰ‬ ‫ﻋـــﺎﻡ‪ .‬ﻭﺗﺮﺟـــﻊ ﻫـــﺬﻩ ﺍﻟﺰﻳﺎﺩﺓ ﺍﻟـــﻰ ﺍﻟﺴﻴﺎﺳـــﺎﺕ ﺍﻟﺘﻲ‬
‫ﻛﺎﻟﺴﻴﺎﺭﺍﺕ ﻭﺍﻟﺮﻳﺎﺿﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻭﺃﺧﺒﺎﺭ ﺍﻟﻤﺤﺎﻓﻈﺎﺕ‪.‬‬ ‫ﺟﺎﻧﺐ ﺍﻟﺼﺤﻒ ﺍﻷﺧﺮﻯ‪.‬‬ ‫ﺗﻄﺒﻘﻬﺎ ﺍﻟﻤﺆﺳﺴـــﺔ ﻓﻲ ﻭﺿﻊ ﺍﻟﻤﻴﺰﺍﻧﻴﺎﺕ ﺍﻟﺴـــﻨﻮﻳﺔ‬
‫ﻭﺑﺎﻻﺿﺎﻓﺔ ﺇﻟﻰ ﺟـــﺬﺏ ﺍﻟﻌﻤﻼﺀ ﻟﻺﻋﻼﻥ ﺍﻟﻤﻄﺒﻮﻉ‪،‬‬ ‫ﻭﻣﺘﺎﺑﻌـــﺔ ﺗﺤﻘﻴﻘﻬﺎ ﻣﻊ ﺍﻷﺧﺬ ﺑﻌﻴـــﻦ ﺍﻻﻋﺘﺒﺎﺭ ﺗﻨﻮﻳﻊ‬
‫ﻧﻘـــﻮﻡ ﺑﻮﺿـــﻊ ﺍﻋﻼﻧﺎﺗﻬﻢ ﻋﻠﻰ ﺍﻟﻤﻮﻗـــﻊ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﺍﻟﻰ ﺃﻱ ﻣﺪﻯ ﻳﻌﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻴﻔﺔ ﻋﺎﻣ ً‬
‫ﻼ‬ ‫ﻣﺼﺎﺩﺭ ﺍﻟﺪﺧﻞ‪.‬‬
‫‪ME Printer October 2009‬‬

‫ﻟﻠﺼﺤﻴﻔـــﺔ‪ .‬ﻧﻘﻮﻡ ﺃﻳﻀﴼ ﺑﻄﺒﺎﻋﺔ ﻣﻼﺣﻖ ﻣﺘﺨﺼﺼﺔ‬ ‫ﻣﻬﻤﴼ ﻓﻲ ﻧﺠﺎﺣﻬﺎ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ؟‬ ‫ﺳﻨﻘﻮﻡ ﺑﻤﺸﺎﺭﻳﻊ ﺇﺳﺘﺜﻤﺎﺭﻳﺔ ﻃﺒﻘﴼ ﻟﺘﺨﻄﻴﻂ ﻣﺴﺒﻖ‪،‬‬
‫ﻭﺑﺮﻭﺷـــﻮﺭﺍﺕ ﻋﻠﻰ ﻭﺭﻕ ﺍﻟﻠﻤﺎﻉ ﺃﻭ ﻭﺭﻕ )‪،(L.W.C‬‬ ‫ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻭﺍﻻﺧﺮﺍﺝ ﺍﻟﺼﺤﻔﻲ ﻣﻦ ﺃﺑﺮﺯ‬ ‫ﻭﺍﻟـــﺬﻱ ﺳـــﻴﺘﻀﻤﻦ ﺗﻄﻮﻳـــﺮ ﺍﻟﻨﺴـــﺨﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‬
‫ﻭﻳﺘـــﻢ ﺍﺩﺧﺎﻟﻬﺎ ﻓـــﻲ ﺍﻟﺼﺤﻴﻔﺔ ﻃﺒﻘـــﴼ ﻟﺨﻄﺔ ﺍﻟﺘﻮﺯﻳﻊ‬ ‫ﺍﻫﺘﻤﺎﻣﺎﺕ ﺳـــﻜﺮﺗﺎﺭﻳﺔ ﺍﻟﺘﺤﺮﻳـــﺮ‪ ،‬ﻭﻫﻢ ﻋﻠﻰ ﺇﻃﻼﻉ‬ ‫ﻟﻜﺎﻓـــﺔ ﺍﺻـــﺪﺍﺭﺍﺕ ﺍﻟﻤﺆﺳﺴـــﺔ‪ ،‬ﻭﺗﻄﻮﻳـــﺮ ﺃﺭﺷـــﻴﻒ‬
‫ﻭﺍﻟﺘـــﻲ ﺗﻜﻮﻥ ﺇﻣـــﺎ ﻓﻲ ﻣﻨﺎﻃﻖ ﻣﺤـــﺪﺩﺓ ﺃﻭ ﻓﻲ ﻛﺎﻓﺔ‬ ‫ﺩﺍﺋـــﻢ ﺑﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻘـــﺎﺭﻱﺀ ﻭﺍﻟﻤﻌﻠﻦ ﺑﻬﺪﻑ ﺗﺤﻘﻴﻖ‬ ‫ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻭﺍﻟﺼﻮﺭ‪ ،‬ﺍﻟﻰ ﺟﺎﻧـــﺐ ﺗﺤﺪﻳﺚ ﺍﻟﻤﻌﺪﺍﺕ‬
‫ﺃﻧﺤﺎﺀ ﻣﺼﺮ‪.‬‬ ‫ﺍﻻﻧﺘﺸـــﺎﺭ ﻭﺯﻳﺎﺩﺓ ﺍﻟﺘﻮﺯﻳـــﻊ ﻭﺟﺬﺏ ﻗـــﺮﺍﺀ ﺟﺪﺩ‪ .‬ﻭﻗﺪ‬ ‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻃﺒﻘﴼ ﻟﺤﺎﺟﺔ ﺍﻟﻌﻤﻞ‪ ،‬ﻭﺗﺤﺪﻳﺚ ﻭﺗﻮﺳـــﻌﺔ‬
‫‪54‬‬
‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ‬ ‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺶﺭ‬

‫ﺻﺤﻒ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ ﺗﻠﻘﻰ ﺭﻭﺍﺟﴼ ﻛﺒﻴﺮﴽ‬

‫ﻋﻠﻲ ﺳﻴﻒ ﺍﻟﻨﻌﻴﻤﻲ‬


‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬
‫ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﻳُﻨﻈﺮ ﺍﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻠﻰ ﺃﻧﻬﺎ ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ﺗﺘﺨﺼﺺ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺘﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫���������������������������������������������������������������‬ ‫���������������������������������������������������������������‬

‫ﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ‪ .‬ﺑﺮﺃﻳﻜﻢ‪ ،‬ﻣﺘﻰ‬ ‫ﺑﻄﺮﻳﻘﺘﻲ ﺍﻟﻮﻳﺐ ﺃﻭﻓﺴﺖ ﻭﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ‪ ،‬ﻭﻫﻲ ﺗﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺻﺤﻒ‬
‫ﺳﻴﻜﻮﻥ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﺠﺪﻳﴼ‬ ‫ﻳﻮﻣﻴﺔ ﻣﻦ ﻗﺒﻴﻞ ”ﺫﻱ ﻧﺎﺷﻴﻮﻧﺎﻝ“ ﻭ“ﺍﻹﺗﺤﺎﺩ“ ﻭ“ﺳﻔﻦ ﺩﻳﺰ“‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ‬
‫ﺇﻗﺘﺼﺎﺩﻳﴼ؟‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺠﻼﺕ ﺍﻟﺮﺍﺋﺪﺓ‪ .‬ﻭﻗﺪ ﺗﺤﺎﻟﻔﺖ ﺍﻟﺸﺮﻛﺔ ﻣﺆﺧﺮﴽ ﻣﻊ ﻛﻠﻴﺎﺕ‬
‫ﻣﻤـــﺎ ﻻ ﺷـــﻚ ﻓﻴـــﻪ ﺃﻥ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﺎﻟﻨﻔـــﺚ‬
‫ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﻋﻠﻰ ﺗﻄﻮﻳﺮ ﻭﺇﻗﺎﻣﺔ ﺑﺮﺍﻣﺞ ﺗﺪﺭﻳﺒﻴﺔ ﺗﻤﻨﺢ ﺩﺭﺟﺔ ﺍﻟﺪﺑﻠﻮﻡ ﻓﻲ‬
‫ﺍﻟﺤﺒـــﺮﻱ ﺗﻌﺘﺒـــﺮ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ ﻟﻄﺒﺎﻋـــﺔ‬
‫ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‪.‬‬
‫ﺍﻟﺼﺤﻒ‪ ،‬ﺑﻴﺪ ﺃﻥ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺎﺕ ﻻ ﺗﺰﺍﻝ ﻓﻲ ﻣﻬﺪﻫﺎ‬
‫ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ ﺗﻔـــﺮﺽ ﻓﻴﻪ ﺗﻘﻨﻴﺎﺕ ﺍﻷﻭﻓﺴـــﺖ‬
‫ﻫﻴﻤﻨﺘﻬـــﺎ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‪ .‬ﺗﺸـــﻴﺮ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺍﻟﻰ‬ ‫ﻗﺮﺏ ﺇﻃﻼﻕ ﻣﺸـــﺮﻭﻉ ﻣﺘﺮﻭ ﺩﺑﻲ‪ ،‬ﻳﺘﻮﻗﻊ ﺃﻥ ﺗﺸـــﻬﺪ‬ ‫ﺍﻟﻰ ﺃﻱ ﺣﺪ ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻋﻨﺼﺮﴽ‬
‫ﺃﻥ ﺗﻮﻇﻴـــﻒ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻓﻲ ﻃﺒﺎﻋﺔ‬ ‫ﻋﺎﺩﺓ ﺍﻟﻘﺮﺍﺀﺓ ﻟﺪﻯ ﺍﻟﻨﺎﺱ ﺗﻄﻮﺭﴽ ﻣﻠﺤﻮﻇﴼ ﻓﻲ ﺍﻟﻮﻗﺖ‬ ‫ﻣﻬﻤـــﴼ ﻟﺰﻳﺎﺩﺓ ﻋﺪﺩ ﻗﺮﺍﺋﻬـــﺎ ﻭﺭﻓﻊ ﻋﺎﺋﺪﺍﺗﻬﺎ‬
‫ﺍﻟﺼﺤﻒ ﺳـــﻴﻜﻮﻥ ﻣﺠﺪﻳﴼ ﺇﻗﺘﺼﺎﺩﻳـــﴼ ﺑﻌﺪ ﺇﻧﻘﻀﺎﺀ ‪٥‬‬ ‫ﺍﻟـــﺬﻱ ﻳﺤﺎﻭﻝ ﻓﻴﻪ ﺍﻟﺮﻛﺎﺏ ﺗﻮﻇﻴـــﻒ ﺃﻭﻗﺎﺕ ﺗﻨﻘﻠﻬﻢ‬ ‫ﺍﻟﻤﺎﺩﻳﺔ؟‬
‫– ‪ ٦‬ﺃﻋﻮﺍﻡ‪.‬‬ ‫ﻓﻲ ﻣﻄﺎﻟﻌﺔ ﻣﻄﺒﻮﻋﺎﺕ ﺳﻬﻠﺔ ﺍﻟﻘﺮﺍﺀﺓ‪.‬‬ ‫ﻣﻦ ﺍﻟﻨﺎﺣﻴﺔ ﺍﻟﻔﻨﻴﺔ‪ ،‬ﺗﻘـــﻮﻡ ﺍﻟﺼﺤﻒ ﺻﻐﻴﺮﺓ ﺍﻟﺤﺠﻢ‬
‫������‬ ‫���������������‬

‫ﺑﺈﺧﺘﺼﺎﺭ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻮﻗﺖ ﺍﻟﻤﻄﻠﻮﺏ ﻋﻨﺪ ﺍﻟﺘﺤﻀﻴﺮ‬


‫ﻣـــﺎ ﺍﻟﺘﺪﺍﺑﻴـــﺮ ﺍﻟﺘﻲ ﺗﺘﺨﺬﻫﺎ ﺷـــﺮﻛﺘﻜﻢ ﻓﻲ‬ ‫ﻣﺎ ﻫـــﻮ ﺭﺃﻳﻜﻢ ﺑﻘﻴـــﺎﻡ ﻃ ّﺒﺎﻋﻲ ﺍﻟﺼﺤﻒ ﻓﻲ‬ ‫ﻟﻠﻄﺒﺎﻋـــﺔ ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ ﺗﻜﻮﻥ ﻓﻴﻪ ﻋﻤﻠﻴﺔ ﺷـــﺪ‬
‫ﻣﻮﺍﺟﻬـــﺔ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘـــﻲ ﻓﺮﺿﺘﻬﺎ ﺍﻷﺯﻣﺔ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺑﻤﻬﺎﻡ ﺍﻟﺘﻌﻬﻴﺪ؟‬ ‫ﺍﻟﺸـــﺮﻳﻂ )‪ (web tension‬ﺃﻓﻀﻞ ﻋﻨﺪ ﺇﺳـــﺘﺨﺪﺍﻡ‬
‫ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟ ﻭﻛﻴـــﻒ ﺗﻘﻮﻣﻮﻥ ﺑﺎﻟﺤﻔﺎﻅ‬ ‫ﺇﻥ ﻃ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ‪ ،‬ﻣﻤﻦ ﻳﻤﺘﻠﻜﻮﻥ ﺟـــﻮﺩﺓ ﻭﻗﺪﺭﺓ‬ ‫ﻭﺭﻕ ﺑﻤﻘﺎﺳﺎﺕ ﺃﺻﻐﺮ )ﺗﺎﺑﻠﻮﻳﺪ(‪ .‬ﺃﺿﻒ ﺍﻟﻰ ﺫﻟﻚ ﺃﻧﻪ‬
‫ﻋﻠﻰ ﻣﺮﻛﺰﻛﻢ ﺍﻟﺮﻳﺎﺩﻱ ﻓﻲ ﺍﻟﺴﻮﻕ؟‬ ‫ﺇﻧﺘﺎﺟﻴﺔ ﺟﻴﺪﺓ ﺗﺆﻫﻠﻬﻢ ﻟﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﺗﺮﺗﻘﻲ ﺑﺎﻟﻤﺴﺘﻮﻳﺎﺕ‬ ‫ﻋﻨﺪ ﺣﺪﻭﺙ ﻗﻄﻊ ﻓﻲ ﺍﻟﺸﺮﻳﻂ ﺍﻟﻮﺭﻗﻲ‪ ،‬ﺳﻴﻜﻮﻥ ﻣﻦ‬
‫ﻛﺎﻥ ﺍﺩﺍﺅﻧـــﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺟﻴـــﺪﴽ ﻟﻠﻐﺎﻳﺔ ﻓـــﻲ ﺍﻟﺮﺑﻌﻴﻦ‬ ‫ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﺳـــﻴﻜﻮﻥ ﺑﻤﻘﺪﺭﺗﻬﻢ ﺗﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ‬ ‫ﺍﻟﺴـــﻬﻮﻟﺔ ﺑﻤﻜﺎﻥ ﺇﺩﺧﺎﻝ ﻣﻘﺪﻣﺔ ﺍﻟﺸﺮﻳﻂ ﺑﺎﺳﺘﺨﺪﺍﻡ‬
‫ﺍﻷﻭﻝ ﻭﺍﻟﺜﺎﻧﻲ ﻣﻦ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪ ،‬ﻏﻴﺮ ﺃﻧﻨﺎ ﺷـــﻬﺪﻧﺎ ﺗﺒﺎﻃﺆ‬ ‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ‪ .‬ﻭﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺫﻟـــﻚ‪ ،‬ﻓﻘـــﺪ ﺗﻮﻏﻞ ﺑﻌﺾ‬ ‫ﻭﺭﻕ ﺃﻗﻞ ﻋﺮﺿﴼ‪ .‬ﺇﻥ ﺗﺪﺍﻭﻝ ﺷﺮﻳﻂ ﻭﺭﻗﻲ ﻳﺒﻠﻎ ﻭﺯﻧﻪ‬
‫ﻓﻲ ﺍﻷﻋﻤـــﺎﻝ ﺧﻼﻝ ﻓﺘﺮﺓ ﺍﻟﺮﺑﻊ ﺍﻟﺜﺎﻟـــﺚ‪ .‬ﻟﻘﺪ ﺗﺄﺛﺮﻧﺎ‬ ‫ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ ﻫﺬﺍ ﺍﻟﺴﻮﻕ ﺩﻭﻥ ﺷﺮﻭﻁ ﻣﺴﺒﻘﺔ ﻭﺇﻧﺘﻬﻰ‬ ‫‪ ٤٥‬ﻏﻢ‪/‬ﻡ‪ ،‬ﺧﻼﻝ ﻋﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻤﻘﺎﺱ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ‬
‫ﺑﺎﻷﺯﻣﺔ ﺍﻟﺮﺍﻫﻨـــﺔ‪ ،‬ﻭﻣﻊ ﺫﻟﻚ ﻓﺈﻧﻪ ﺛﻤﺔ ﺗﻮﻗﻌﺎﺕ ﺟﻴﺪﺓ‬ ‫ﺑﻬـــﻢ ﺍﻟﻤﻄـــﺎﻑ ﺍﻟﻰ ﺍﻟﻔﺸـــﻞ‪ .‬ﻭﻟﻬﺬﺍ ﺍﻟﺴـــﺒﺐ ﺗﺤﺪﻳﺪﴽ‬ ‫ﺳـــﻴﺰﻥ ﺣﻮﺍﻟﻲ ‪ ٤٥٠‬ﻛﻴﻠﻮﻏﺮﺍﻡ‪ ،‬ﺑﻴﻨﻤﺎ ﺳﻴﺰﻥ ﺷﺮﻳﻂ‬
‫ﺗﺸﻴﺮ ﺍﻟﻰ ﺣﺪﻭﺙ ﺗﺼﺎﻋﺪ ﻓﻲ ﻭﺗﻴﺮﺓ ﺍﻷﻋﻤﺎﻝ‪ .‬ﻧﺄﻣﻞ‬ ‫ﻧﺘﻮﺧﻰ ﺍﻟﺤﺬﺭ ﺍﻟﺸﺪﻳﺪ ﻓﻲ ﺇﺧﺘﻴﺎﺭﻧﺎ ﻟﻠﻌﻤﻼﺀ‪ ،‬ﻭﻧﻘﻮﻡ ﺑﻬﺎ‬ ‫ﻭﺭﻗﻲ ﺑﺎﻟﻤﻘـــﺎﺱ ﺍﻟﺘﻘﻠﻴﺪﻱ ﺣﻮﺍﻟﻲ ‪ ٦٥٠‬ﻛﻴﻠﻮﻏﺮﺍﻡ‪.‬‬
‫ﺑـــﺄﻥ ﻧﺘﻤﻜﻦ ﻣـــﻦ ﺗﻌﺰﻳـــﺰ ﻣﻜﺎﻧﺘﻨﺎ ﻓﻲ ﺍﻟﺮﺑـــﻊ ﺍﻟﺮﺍﺑﻊ‬ ‫ﺑﺎﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﻗﺪﺭﺗﻨﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ‪.‬‬ ‫ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﻓﺈﻥ ﺗﺪﺍﻭﻝ ﺍﻟﻨﻮﻉ ﺍﻷﻭﻝ ﺳـــﻴﻜﻮﻥ ﺃﺳـــﻬﻞ‬
‫ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻌـــﺎﻡ‪ ،‬ﻭﺃﻥ ﻧﺤﻘﻖ ﻧﺘﺎﺋـــﺞ ﻣﺮﺿﻴﺔ ﺑﺤﻠﻮﻝ‬ ‫ﺑﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻨﻮﻉ ﺍﻟﺜﺎﻧﻲ‪.‬‬
‫ﻳﻨﺼﺐ ﺗﺮﻛﻴﺰﻧـــﺎ ﻋﻠﻰ ﺍﻹﻧﺘﻘﺎﻝ‬
‫ﻧﻬﺎﻳﺔ ﻋـــﺎﻡ ‪ّ .٢٠٠٩‬‬ ‫ﻫﻞ ﺳـــﻴﻨﺠﺢ ﻣﺸـــﺮﻭﻉ ﺇﺻـــﺪﺍﺭ ﺍﻟﺼﺤﻒ‬ ‫ﻭﻣـــﻦ ﻭﺟﻬـــﺔ ﻧﻈـــﺮ ﺍﻟﻘـــﺎﺭﺉ‪ ،‬ﻳﺘﻀـــﺢ ﺑـــﺄﻥ ﺻﺤﻒ‬
‫ﺍﻟـــﻰ ﻣﻮﻗﻌﻨﺎ ﺍﻟﺠﺪﻳﺪ ﺍﻟﺬﻱ ﺳـــﻴﺘﻢ ﺗﺠﻬﻴﺰﻩ ﺑﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻤﺸﺨﺼﺔ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ؟‬ ‫ّ‬ ‫ﺍﻟﺘﺎﺑﻠﻮﻳﺪ ﺗﻜﻮﻥ ﺃﺳﻬﻞ ﻟﻠﺘﺼﻔﺢ ﻭﺍﻟﻘﺮﺍﺀﺓ‪ ،‬ﻭﻫﻲ ﺃﻛﺜﺮ‬
‫ﺇﻧﺘﺎﺟﻴﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻊ ﻧﻬﺎﻳﺔ ﺍﻟﻌﺎﻡ‪.‬‬ ‫ﺛﻤـــﺔ ﺇﻫﺘﻤـــﺎﻡ ﻣﺤـــﺪﻭﺩ ﺑﺎﻟﻤﺤﺘـــﻮﻯ ﻭﺍﻹﻋﻼﻧـــﺎﺕ‬ ‫ﺇﻣﺘﺎﻋـــﴼ ﻟﻠﻨﺎﻇﺮﻳﻦ‪ ،‬ﻫﺬﺍ ﻣﻦ ﺟﻬﺔ‪ .‬ﻭﻣﻦ ﺟﻬﺔ ﺃﺧﺮﻯ‪،‬‬
‫ُﺟﻬـــﺰﺕ ﻣﺮﺍﻓﻘﻨﺎ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺑﻄﺮﻳﻘﺔ ﺗﺘﻴﺢ ﻟﻨﺎ ﺍﻹﻳﻔﺎﺀ‬ ‫ﺍﻟﻤﺸـــﺨﺼﺔ‪ ،‬ﻭﺫﻟﻚ ﻷﻧﻬﺎ ﺗﻌﺘﺒﺮ ﻭﺳـــﻴﻠﺔ ﺗﺴـــﻮﻳﻘﻴﺔ‬
‫ّ‬ ‫ﻻ ّ‬
‫ﻳﻔﻀﻞ ﺍﻟﻘﺮﺍﺀ ﻃﺮﺍﺯ ﺍﻟﺒﺮﻭﺩﺷـــﻴﺪ )ﺍﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ(‬
‫‪ME Printer October 2009‬‬

‫ﺑﺎﻟﻤﺘﻄﻠﺒـــﺎﺕ ﺍﻟﻤﺘﺰﺍﻳـــﺪﺓ ﻟﻠﺠﻴـــﻞ ﺍﻟﺠﺪﻳـــﺪ ﻣﻦ ﻗﺮﺍﺀ‬ ‫ﺑﻌﻴـــﺪﺓ ﻋـــﻦ ﺍﻟﻮﺍﻗﻌﻴـــﺔ ﻭﻻ ﺗﺤﺘـــﻮﻱ ﻋﻠـــﻰ ﻣﺤﺘﻮﻯ‬ ‫ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻒ ﻣﺜﻞ ﺗﻔﻀﻴﻠﻬﻢ ﻟﻄﺮﺍﺯ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ‪.‬‬
‫ﺍﻟﺼﺤـــﻒ‪ .‬ﻳﻮﻇـــﻒ ﻗﺴـــﻢ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ‬ ‫ﺇﺧﺒـــﺎﺭﻱ ﻗ ّﻴـــﻢ‪ .‬ﻭﻟﺘﻜـــﻦ ﺻﺤﻴﻔـــﺔ ﺃﻭ ﻣﺠﻠـــﺔ‪ ،‬ﻓـــﺈﻥ‬ ‫ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺃﻥ ﺃﻏﻠﺐ ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﻌﺎﻟﻤﻴﺔ‬
‫ﻣﺮﺍﻓﻖ ﺇﻧﺘﺎﺝ ﺍﻟﺼﺤﻒ‪ ،‬ﺃﻧﻈﻤﺔ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻭﺃﺟﻬﺰﺓ‬ ‫ﺇﺣﺘﻤـــﺎﻻﺕ ﺣﺼـــﻮﻝ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺫﺍﺕ ﺍﻟﻤﺤﺘﻮﻯ‬ ‫ﺍﻟﺘـــﻲ ﻳﺘﻢ ﻃﺒﺎﻋﺘﻬﺎ ﻫﻨﺎ ﻫﻲ ﺑﺎﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ‪ ،‬ﻳﻈﻬﺮ‬
‫ﺇﺧـــﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗﻲ ﺑـــﻲ( ﺑﺎﻟﺘﺼﻮﻳﺮ ﺍﻟﺤﺮﺍﺭﻱ‬ ‫ّ‬
‫ﺍﻟﻤﺸـــﺨﺼﺔ ﻋﻠـــﻰ ﻋﻮﺍﺋﺪ ﻣﺎﺩﻳﺔ ﺟﻴﺪﺓ‬ ‫ﺃﻭ ﺍﻹﻋﻼﻧﺎﺕ‬ ‫ﻓـــﻲ ﺍﻷﻓﻖ ﺗﻮﺟﻬﴼ ﺑﻄﻴﺌﴼ ﻧﺤﻮ ﺇﻋﺘﻤﺎﺩ ﻃﺮﺍﺯ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ‬
‫ﻭﺍﻟﻔﻮﺗﻮﺑﻮﻟﻴﻤﻴﺮﻱ ﻣﺎﺭﻛﺔ ﻛﻮﺩﺍﻙ ﻭﺍﻛﻔﺎ ﺟﺮﺍﻓﻴﻜﺲ‪.‬‬ ‫ﺗﻜﻮﻥ ﺿﺌﻴﻠﺔ‪.‬‬ ‫ﻓﻲ ﺇﺻـــﺪﺍﺭ ﺍﻟﺼﺤﻒ‪ .‬ﻭﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜـــﺎﻝ‪ ،‬ﻭﻣﻊ‬

‫‪55‬‬
‫ﻟﺒﻨﺎﻥ‪ ،‬ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ‬

‫ﻳﻜﻤﻼﻥ ﺑﻌﻀﻬﻤﺎ ﺍﻟﺒﻌﺾ‬


‫ﺍﻹﻧﺘﺮﻧﺖ ﻭﺍﻟﻤﻄﺒﻮﻉ ّ‬

‫ﺯﻳﺎﺩ ﺗﻮﻳﻨﻲ‪،‬‬
‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‪،‬‬
‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ‬

‫ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﻣﺎ ﻫـــﻲ ﺍﻟﺨﻴﺎﺭﺍﺕ‬ ‫ﺗﻌﺪ ”ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ“ ﺷﺮﻛﺔ ﻣﺴﺘﻘﻠﺔ ﻭﻣﺘﺨﺼﺼﺔ ﺑﻄﺒﺎﻋﺔ‬
‫��� �����������‬
‫� ������������ ������������ ������� ����� ���� �� ������ �� � � �� ��‬
‫�� � � �� � � ��� � ��������� � �� � �� � ���� � ���� � � ��� ��� �� � ���� ��� ��‬
‫�� � ����� � �� � ����� � ���� � ������� � �� � ��� ��� ��� � � � ��� � � ����� �� ��‬
‫�� ����� � ��� ������ � �� � ������� ���� � �� ������ �� � �� ������� � � ����� ��‬

‫�� ����� ����� ������ ������ �������‬


‫�‬
‫������‬ ‫�‬
‫�������� �� ��� ������ ������ ����‬ ‫������� ����������‬
‫�����‬
‫��‬

‫�‬
‫��� ��‬

‫�������������������������������������������������������‬
‫�‬
‫���‬
‫�‬ ‫�‬
‫�� ��������� ����‬
‫�‬ ‫�‬ ‫�‬
‫���� ����������������� ���������� �����������‬
‫�‬ ‫�‬
‫���� ������ ������‬
‫������ ��������‬

‫�����������‬
‫�� ���� �‬
‫������‬
‫���‬ ‫���‬
‫���� ��� ���������‬
‫�������� ������������‬
‫ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﺍﻟﻤﺘﺎﺣﺔ ﻟﻄ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ ﻓﻲ‬
‫ﺍﻟﻤﻨﻄﻘﺔ؟‬
‫ﺍﻟﺼﺤﻒ ﻓﻲ ﻟﺒﻨﺎﻥ‪ .‬ﻓﺈﻟﻰ ﺟﺎﻧﺐ ﻃﺒﺎﻋﺔ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“‪ ،‬ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ‬
‫ﺑﻄﺒﺎﻋﺔ ﺳﺒﻊ ﺻﺤﻒ ﻳﻮﻣﻴﺔ )ﻭﻫﻲ‪ ، L’Orient-Le Jour :‬ﺍﻟﻠﻮﺍﺀ‪ ،‬ﺍﻟﺸﺮﻕ‬
‫����� ����� ���� ����� ��������‬ ‫����� ����� ������ ��������� ������‬
‫ﺍﻟﻠﻤﺎﻉ ﺟﻮﺩﺓ ﻭﻧﻮﻋﻴﺔ ﻃﺒﺎﻋﺔ‬
‫ُﻳﻌﻄﻲ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻮﺭﻕ ّ‬
‫�� ��������� ���� ������� ��������������‬ ‫����� ����� ������ �������� �����‬ ‫� ���� ����� � ��� �������� ��� ������ �� �����‬

‫ﺍﻷﻭﺳﻂ‪ ،‬ﺍﻟﺒﻨﺎﺀ‪ ،‬ﺍﻟﺰﻣﺎﻥ‪ ،(Zartonk، Ararad ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻋﺪﺩ ﻣﻦ ﺍﻟﺼﺤﻒ‬


‫������� �������� ������������ �����‬ ‫�� ������� ������� ������ ������‬ ‫��������������������������������� �����������‬
‫������ ������� ������� ��������‬ ‫� ����� ����� ������ �� ��������� ���������������‬ ‫��� ��� ����� ������ ��������‬

‫������ ������‬
‫��������� �� ������ ��������‬
‫��������‬ ‫��������� �������� ��� �����‬ ‫������ ������ ��� ������ ������‬
‫�� � ������� �� ������ �� �� ����� ��� ������ �� ���‬ ‫��� �������� �� ������� �����‬ ‫����� ����� ��� �������������‬
‫������� ���������� ��� �������� �����‬ ‫������� ���������� ���������� ���������‬ ‫������� ������ ������� ��� ���‬
‫���� �� ������� ������ �����‬ ‫�������������������� ���� �������‬ ‫�� � � �������� � ������ ����� �� ��� � �� ������‬
‫� �������� � � �������� ���� ���� ����������� �����‬ ‫����������� ������ ���� ��� ������ ���� ��‬ ‫�� �������� ������������������� ������������‬
‫� �� ������������� ������ ���� �� �� �� ����� ���‬ ‫����� �������� �������� ������‬ ‫����� ���������� ������ ����������‬
‫����� ������������ ����������‬ ‫�� �� �� �� ���������� �� �� ����� �� ������� ���‬ ‫����� ������ ������� �������‬
‫����������� ����� �� ������� ������� ��‬ ‫�� �� ������������ ����� ��� �� ����� ���� �� ���������‬ ‫�� ������ ������� ����� �������‬ ‫���� ��������� ������ �����‬ ‫��� ���� ������� �������� �����‬
‫���� ������������������� ����‬ ‫������ �������� ��������� �������‬ ‫��������� �� ��������� ���� ���� �� ��� �� �������‬ ‫��������� ����� ������ ������������� ��‬ ‫������������� �������� ��� �������‬
‫����������������������� ������������ ����‬ ‫��������� ���� ���������� ���‬ ‫������� ����� ��� �� ��� ����‬ ‫��� ���� ������ ������ �����‬ ‫���� ������ ���� ������� ������‬

‫ﻻ ﻳﻤﻜـــﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻴﻬﺎ ﻣـــﻦ ﺧﻼﻝ ﺍﻟﻄﺒﻊ ﻋﻠﻰ‬


‫��� �� ������ � �� ��������� ������ ��� �����‬ ‫������������������������������ � ��� � ������ ��‬ ‫���������������� �� �� ������� �� ��� ������������‬ ‫������������� ��� ��� ���������������‬ ‫������������� ���� �� ���� ���‬
‫������������� ���� �������� ����� ���‬ ‫������������������� ������������� ����‬ ‫���� ���� �� ������ �����‬ ‫���� ������� �������‬ ‫����������� �������� ������������ �������‬
‫�������‬ ‫��������� ������� ����������‬ ‫�� ������� ������� ������ ���‬ ‫����� �������‬ ‫������ �������� ������� ������� ����������‬

‫ﺍﻷﺳﺒﻮﻋﻴﺔ ﻛـ ”ﺍﻟﻤﺤﺮﺭ“ ﻭ“ﺍﻟﻌﺮﺑﻲ“ ﻭ“ﺍﻷﻧﺒﺎﺀ“‪ ،‬ﻭﺑﻌﺾ ﺍﻟﻤﻠﺤﻘﺎﺕ ﺍﻷﺳﺒﻮﻋﻴﺔ‪.‬‬


‫��� �� ������ � ������� ���� �� ���� ��� �����‬ ‫�������������������������� �� ����� �����������‬ ‫�������������� ��� ����������‬ ‫���������� ����������������� ����� ������‬
‫� �� �������� ������������� ��������� ��� ����‬ ‫��� �����‬ ‫��� ����� ������ ����������‬ ‫�� �� ���������������� �������‬
‫� �� �� �� �� ��������� � ������� �� ���� ��� ���� �� ���‬ ‫� �� ����� � ��� �������� � ���� �� �� ����‬ ‫��� �� ��������������� �������‬ ‫��������������� �� ������� ���� � ����������‬
‫��������� ����� ��� �� �������‬ ‫� �� ������ ������� ����� ��� � ����� �����������‬ ‫�� ������ �������� ��������������‬ ‫�� ������������������� � ���� ��������� ��‬
‫������������ ��� �� ���������‬ ‫�������‬ ‫������� � ������ ���� �� ��������������‬ ‫� �������� � �������� ��������� �����������‬
‫�������‬
‫���� ��� �� ���������� ��� � ���� �� ������‬
‫�� ����� �������������� ����‬
‫����������������������� ���� �������������‬ ‫�������‬ ‫������������� ������� ��� ����‬
‫������ ���� ��� ������ ��� ��‬ ‫�� ������������ ������� �������������������‬
‫�� ���� ������ ������‬ ‫���� �������‬
‫�������‬
‫����� �������� � ����� ����������‬
‫�� �������� ���������� ������� ����������������‬
‫����� ����� ������� ������‬
‫���� �������������� �������‬ ‫������������‬ ‫���� ����������� ���� ����������‬
‫����� ��������� ������� ���������� ����������‬ ‫�������� �� ���� ���� �� ��� ��� �����‬‫������ � �� � � �‬
‫���������������������������� ������������� ��‬
‫����� ����� ��� ����������� �����‬
‫� ������� ���� ����‬ ‫�������������‬
‫���������������‬
‫������ �� ���������‬
‫�� ����������� ��������� �� ���� �������‬
‫������ ��������‬ ‫��� � � � �������� � �� � ��� ���������� ������ �����‬
‫������ ������ ��� ������ ���‬ ‫������ ������ ����� �������� �������‬
‫������ ��� �� ���� ����� �� ����� ���� �� � ���� ����‬
‫�������� ������ ������� ����‬
‫����������������� ���‬
‫� �� ������������� �� ��������� �� �� �� �‬

‫ﺍﻟـــﻮﺭﻕ ﺍﻹﻋﺘﻴـــﺎﺩﻱ )‪ .(Newsprint‬ﻭﻫـــﺬﺍ ﻃﺒﻌـــﴼ‬


‫����� �������� ����� ���� ����‬ ‫�� � � �������� ���� ��� ���� �� ����‬ ‫�������� ��� ������������������������‬ ‫��� �������� ������ �� �� ���‬
‫�� ����������� �������� �� ����� �� � ���� ���‬ ‫���� ���� ����� ����������‬ ‫��������� �� ����� �������������� ����‬ ‫�������������� ��������� ���� �� �������������‬
‫�������� ����������������‬ ‫� ���� ����������������� �� ���� �� �� �������‬
‫������ ��� ������� ���� ���������‬ ‫�� ��������� ������ �� �������‬ ‫������� ����������� �������������������‬ ‫��� ������� ����� �� ��������������� ��‬ ‫���� ����������‬
‫������ ���������� ��������‬ ‫��� � ����� � ������� � �� � ���� � �������‬ ‫���������������������‬ ‫�� �� ������� ���� �������� �� ���� ���� �� ������‬
‫��� �������� ����� �� ����� ���‬ ‫��� ����������������������‬ ‫���������������������� �����‬ ‫������ ������ ���� ��� ���������‬
‫������������ ������������ ��������‬ ‫������ ��������‬
‫������ �� ������������� ������‬ ‫������ � ��������� �������‬ ‫������� ����� ����� ������������‬ ‫����������������� ������������� ��������� �����‬
‫�� ������� ����� ������� ��‬ ‫��� ������� ���� �� ���� ����‬ ‫��� � ������ � � � ������� ���� �� �� ��� �� ��� � ����‬ ‫�� ����������������������������������� ����‬
‫� ������������� � ������ �� �������‬ ‫������������������� ���� ������������� ��‬
‫��������� ���� ������� ������‬ ‫��� ��� ��� ��� �� �������� � ����� � � ��� � ����‬ ‫� ������ �� ���������� ����� ��� �� ��� �� ����‬ ‫��� ������� ���������� ���� ����‬
‫�� ������ ����� ������� �������‬ ‫����� ������ �� ������ �����‬ ‫��� ����� ������� �� ��� ���‬ ‫����� ������� ����� ���� ����‬
‫����� �� ����� ������‬ ‫�� �� ��������� ������� ��� � �������� ���� ��‬
‫� �� ������ �� �������� ������ �� ��� � ���������� �����‬ ‫����� ����� �� ������� ���‬ ‫�� ������ �� ������� ����� ��� �� ����� ����������‬ ‫����������� ������������� ��������� ��������‬
‫�� ������������� ������� ��������� ����‬ ‫������ � �� ������������ �� ���������� ���������‬ ‫������ �������� ��������� ��‬ ‫���� ����� ������ ����� �����‬
‫� ����������� � ���� �� ��������‬ ‫�� ����� ����� ���������‬
‫���������� ����� �������� ����‬ ‫�� ��������� ������� ������‬ ‫����� ����� ������ ���������‬ ‫�� ������� ���� ����� ������� ������ ����� ������ ���� ������� ��������� ��������� ����� ���� ������ ������‬ ‫���������� ������������ ������‬
‫�� ����� ������ ������‬ ‫���������� ����� ���� ����� ���‬ ‫���� ������������ ���� ������ ��������������������� ���� ��� ������� ���������� ��� �� ������‬ ‫���� � �������� �� ������� �� �����������‬ ‫�� �� ������������������� ���������� ������������‬
‫������ ���������� ������‬ ‫������ ������ ���� ���� ���‬ ‫������ �����‬ ‫����� �� �������� ������� ����� ��� � ��� ������‬ ‫����� ������� ������� ������ ��� ���� � � ��� �����‬
‫�‬ ‫�‬

‫ﻳﻔﺘﺢ ﻣﺠﺎﻻﺕ ﺟﺪﻳﺪﺓ ﺃﻣﺎﻡ ﺍﻟﻤﻌﻠﻨﻴﻦ ﻟﻺﻋﻼﻥ ﻋﻦ‬


‫���� �����‬‫�������� ����� ���‬
‫������‬ ‫������� ������������� � ��� �����‬ ‫������ ����������� ��� ����� �����‬
‫���������� ���� �� �����‬ ‫�� ����� �������� ����������� �� �������‬ ‫����� �� ����� ������� ��������‬
‫�������� ���� ���� �������� ������ ���� ����������� ����������‬ ‫������� �������� �����‬ ‫����� ���� ������������‬
‫������� �� ������ ����� �� ���������� �� ����‬ ‫����������� ����������������� �����������������‬ ‫���� ���� ������� ������� �����‬ ‫���������‬
‫�� ��� ������������� �������� �������� ����‬ ‫�������� �������� ����� ���� ������ ��� ����������� �������������‬ ‫������� ��� ��� ��� ������ ����‬
‫������� ������ ������ ��� ��� ���� ������� ��‬ ‫������ �� ����� ��������� �� ������� ���������‬ ‫��� ��� ������ ������ ���������‬ ‫�� �����������‬
‫��������������������������‬ ‫��� ������ ������� ����� �� ����� ������‬ ‫��������� ��� ������ ��� �������‬ ‫������� ���������‬
‫����������������� ������� �����������������‬ ‫���������������������� ���� ����� �������� ������� ���������‬ ‫������� ������‬
‫��� ���� � ���� ����‬

‫ﻛﺎﻥ ﺗﺄﺛﻴﺮﻫﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻠﺒﻨﺎﻧـــﻲ ﻣﺤﺪﻭﺩﴽ ﻟﻠﻐﺎﻳﺔ‪.‬‬


‫��� ����� ����� �� ����� ��������� �� �������‬ ‫������� �������� ������������� ����� �������‬ ‫��������� ������ � � ����������������‬

‫ﻣﻨﺘﺠﺎﺗﻬﻢ‪.‬‬ ‫ﻣﺎ ﻫﻲ ﺍﻟﻤﺸﺎﺭﻳﻊ ﺍﻹﺳﺘﺜﻤﺎﺭﻳﺔ ﺍﻷﺧﻴﺮﺓ ﺍﻟﺘﻲ‬


‫������� ����������� ��� ������ ������� �����‬ ‫�������� ������� ���������� ������� ���������‬ ‫�� �� ���� �������� ���� �� ��� �� ����� ������������‬
‫�� ����� ������‬ ‫����� ��� ���� ������������������� �������� �����‬ ‫��� �� ���� ������ ����� �� ��� � ���� ������� ���������‬ ‫�����������‬
‫���� �������������������� �������� ����� �����‬ ‫���������������������������� ����� ��� ����� �������� ��‬ ‫����� �� ������� ���������� ���‬
‫����� ������������� ��� ����� �� ������������‬ ‫������������������� ����� �������� ���� ������� �� ������‬ ‫�� ������ ������ ���� ������ ��‬ ‫����������� ������‬
‫�������� ���� �� �� ����� ����� ������� �������‬ ‫�������� ���� �� ����������� ����� ��� ������‬ ‫� ��������������� ������� �������������‬ ‫����� ��������‬
‫�������� ���� �������� ��� ����� ������� �����‬ ‫��� ���� ���� ����� �������� ������� ������ ������‬ ‫������ ���������������� ����������� ���‬
‫������� ������������ ���� ���� ��������������������������‬ ‫������� ���� ��� ����� ������� ���� �����‬ ‫���� �������� ������ ����� ��‬ ‫�� ��� �������‬
‫����� ������ ������ ������ ��� ��� �����������‬ ‫������������������������� ���� ������� ���� ��� ����‬ ‫��������� ������ ������ �������‬ ‫�� � ��� ����‬ ‫���‬
‫����‬
‫���� ��� ����� ����� ����� ���������� ��������‬
‫������� �������� ������ ������� � �� ����� �������� ���� ������ �������� ���‬ ‫���� �������� �������� ����� ��������� �������‬ ‫�������� ������� ��� ��� �����‬
‫������� � �� � ��‬ ‫�‬ ‫�‬ ‫������������ �‬
‫�‬ ‫���‬
‫������� ��������� �� ��������� �� ��������� �� ��������� ���� ������� �����‬ ‫��������������������������������������� ����� ������������ �� ����� ��� ��‬ ‫�������� �� ������� ���������������� �������������‬
‫���������������������������� ���������������‬ ‫�� �� �� ��������� ����������������������� ������� � �� � ����� �� ��� ���‬ ‫������������ ����� ��� ������‬ ‫�� �����‬
‫��������� ��� �������� �������������� ��� ���� ��� �������‬ ‫������� ����� ������ ������������ ���������� ���‬ ‫��������� ���������� ������������������ ���� ����� ��������‬ ‫������ ���������������� ����‬ ‫������ �����‬
‫������������ �������� ���� �� ������ ��� ������ �������� ����� ���� ������ ��� ��������� �������� ��� ������� �������‬ ‫���������������� ������������� ����� ������������ �������� ���‬ ‫������ ������ ������ ���� ��‬
‫���� ������� ��� ������ ������� ������ ����� ������� ��� ��� ��������‬ ‫������ ���� ������ ���������� ������‬ ‫�� ��������‬

‫ﺗﻨﺘﻬﺞ ﺷـــﺮﻛﺘﻨﺎ ﻭﻣﻨﺬ ﺇﻧﻄﻼﻗﺘﻬﺎ‪ ،‬ﻓﻠﺴـــﻔﺔ ﺍﻟﺘﺠﺪﻳﺪ‬


‫�‬ ‫����� ������� ������� �������� ��������� ���������‬ ‫����� �����‬

‫ﻧﻔﺬﺗﻬﺎ ”ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ“؟‬


‫������ ���� ����� ����������������������� ������� ����� �� ���� �����‬ ‫����� ����� ����� ������������� ��������� ���‬ ‫������� ����������������������� ���� ������ ������������� ������������‬ ‫������ ���‬
‫��� ������������������� ��������������‬ ‫����� �����������������‬
‫������ ��������� ������������ ����� ������ �� ����� ���� ������� ��� ������ ������ ��������‬ ‫������ �������� ������� ���� ����� ���� ��������‬ ‫���� ���‬ ‫������ ������ ������‬
‫���������� ���������‬
‫��� ����� ������� ������ �� ����� ������ ����‬ ‫�������������� ������������� ��� ����� ������������ ������‬ ‫�� ����� �� ���� ������� �������� ���� ����‬ ‫��� �� ������ ����� ����� �������� � ����� ���‬ ‫�� ��‬
‫�� ������ �������� ��� ����������� ��� �� ����� ��� ����� ��‬ ‫��������� ��� �������������������������‬ ‫�� �� ���������� ��� ������ ���� �� ����������‬ ‫���� ������� ������� ���� ��������‬ ‫� ������������������ ���� ���‬

‫�‬
‫��‬

‫��� ����� �����‬ ‫��������� ������� ��� �����‬


‫���� ����� ����� ������� ���� ���� ���� �� ����� ������‬
‫���� ����� ������‬
‫��������� ��� ���� ������� ���������‬ ‫������������������ ������� ����� ������ ��� ���� �������‬
‫���� ������ �����‬

‫����� ���� ����������� ������� �������� ����� �������� ��������������‬ ‫��� ��� �� ������� ��� ����� � �� � ���� �� ��� ��� �� �� ���� �� ����‬
‫�������� ������� ��� ����� ��� ������ ������� ���� �����‬ ‫�������� ������� ������������������� ������� ������ ����‬
‫�� ����� ������� �������� ����� ��� �������� �� ������‬ ‫��� ���������� ���������‬ ‫��� ���� ��� ��������������� ����������‬ ‫�������� ������� ����� ��������� ����� ����� ������� ��������‬
‫����� ������� ��� ��� ��� ���������� ����� ��� �������‬ ‫�� ������ ������������������������� ����������������������������� ���� ����������‬

‫ﻭﺍﻟﺘﻄﻮﻳـــﺮ‪ ،‬ﻭﻧﻘـــﻮﻡ ﺳـــﻨﻮﻳﴼ ﺑﺘﺨﺼﻴـــﺺ ﻣﺒﻠـــﻎ ﻣﻦ‬


‫������������ ������������� �������� �� ����� �������� �����‬

‫ﺍﻟﻤﺸﺨﺼﺔ؟‬ ‫ﻣﺎ ﻫﻮ ﺭﺃﻳﻜﻢ ﺑﺎﻟﺼﺤﻒ‬


‫��� ������������ ������� �������� ��������� ���� �� �������‬ ‫����� ����� ��������� ���� ������ � ���� �� �� �� ����� ����� �����‬

‫ّ‬ ‫ﺇﺳـــﺘﺜﻤﺮﻧﺎ ﻗﺒـــﻞ ﺃﺭﺑﻌـــﺔ ﺃﻋـــﻮﺍﻡ ﺑﻨﻈﺎﻡ ﺟﺪﻳـــﺪ ﻹﺩﺍﺭﺓ‬


‫�������� �������������� ������ ������������������ ������‬ ‫����������� ������ ����� ������ ��� ���������� ����‬
‫������������� ������ ��������‬ ‫������������������������������� ����������� ������������ �� ���� ���‬ ‫�������������������� ������ ������ ���������� �����������‬
‫� � ������������� ������� ���������� ���� ������ ���� ���‬ ‫�‬ ‫���������� ���� ���� ��������� ��� ������ ���� ������‬
‫������������������������������ �������� ��� ������� ������������ �������‬ ‫��� ����� ������������������ ���� ���� ��� ���� ���������� �� ����‬ ‫��������� �� ��� ���� ����� ��� �� ��� ���������� ����‬
‫������ ������� ������ ���� ���� �� �� ����� �� ������ ��������‬ ‫���� ������ � ������� ������� � ������ ����� ���������‬
‫��� �� ����� ���� ���� �������� ��������� ����������������‬ ‫�� ���� ���� ��� ��� ����‬ ‫����� �������� ���� �������� ����‬ ‫������ �� ������� ��� ��������� ����� ��� �� ������� � ����‬
‫���� ���� ������� �� �� ����� �� ������ ������������ �� �����‬ ‫��‬ ‫����� ������� ���������� �������������� ��� ���‬
‫������������� �� ����� ���������������� ������ �����������‬ ‫�� ��������‬
‫���� ��� ������ ����� ������� ����� ���� �� ������ ���� ����‬ ‫������ �������������� ���‬
‫��� �� �� ����� �� ������ ��������‬ ‫�������������� ����������������� ���������� ��������‬
‫������� ����� ������ ����� ��� ���� ����� ����� ������ ���‬ ‫��� ����������� ��� ������‬
‫����� �� ������ ��� ���� �������� ���������� ���� �����‬ ‫�� ����� ����� ���� ��������� ������ ����� �������‬
‫������ ������� ��� ��� ������ ������� ������� ���� ���������‬ ‫������ ����� ��������������� ��������� ����� �������������� ��� ������‬
‫� � � ��� � �������� � � � ����� � � � ����� �� ����� ���‬

‫ﺗﻌـــﺪ ﺍﻟﻔﻜﺮﺓ ﺟﻤﻴﻠﺔ ﻭﻳﻤﻜﻦ ﺇﻋﺘﻤﺎﺩﻫﺎ ﺗﻘﻨﻴﴼ‪ ،‬ﺇﻻ ﺃﻧﻬﺎ‬ ‫ﻋﺎﺋﺪﺍﺗﻨﺎ ﻋﻠﻰ ﺗﺠﺪﻳﺪ ﻭﺗﺤﺪﻳﺚ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬
‫������������������������������������������ ���� ����������� �� ��� ������������ ��‬ ‫������ ���������� �������� ������ ����� �� � �� �� ����� �������������‬

‫ﺍﻷﻟﻮﺍﻥ‪ ،‬ﻭﺃﺩﺧﻠﻨﺎ ﻗﺒﻞ ﺛﻼﺙ ﺳـــﻨﻮﺍﺕ ﻧﻈﺎﻡ ﻟﻠﺘﺤﺮﻳﺮ‬


‫������ ����� ����� ����� ������ ������ ��� ������ ��������‬ ‫���� ���������‬
‫���������� ��������� ����� ��‬ ‫���� �������� �� ������ ������ �������� �������� ������� ����������� ������‬
‫��� �������� ����� ������� ������ �������� ������� ����� ���‬ ‫���������� �������� �������������� ������ ��������������� ����� ��� �� ����‬
‫�������� ������ �� ���� ������� ����� ������� �������‬ ‫����� ����� ����� ��� �����‬ ‫����� �� ���� ����� ������� ������ ������ �� ������ ������� �������� ���‬
‫�������������‬ ‫��� �������� �� ���� ���������� �� ���� ������� ��������� �� ����‬
‫�� ������ ������� ���������� ������������ ���� �������‬ ‫��� ������ ������ ������� ����� �����������‬ ‫��������� ������ �� ����� ������� ���������� ����� ��������� ������ �����‬
‫�� ������ ������� ��� ��� �������� ��� ��� �������� ����‬ ‫���� �������� ������‬
‫��� ���� �������� ������� ������� ��������� ��������‬ ‫��� ����� ����� �������� ������� �� ������� ����‬ ‫������� ��� �� ������ �� ��‬ ‫����� ����� ���������‬ ‫��� ��� �������� ���� ���� ������� ������� ���� ������ ���� ������ ����‬
‫���� ���� ������ ��������� ���������� ��� ���‬ ‫�������‬ ‫��� ��������‬ ‫�������� �� ��� ������� ��������� �� ������� ����� ������� �������� ������‬
‫��‬ ‫��‬ ‫�������������‬

‫ﺑﻌﻴـــﺪﺓ ﺍﻟﺘﻄﺒﻴﻖ ﻓﻲ ﻟﺒﻨـــﺎﻥ ﻋﻠﻰ ﺍﻟﻤـــﺪﻯ ﺍﻟﻘﺮﻳﺐ‪.‬‬ ‫ﻭﺍﻟـ )‪ ،(layout‬ﻭﻛﻨﺎ ﻗﺪ ﺍﺳﺘﺜﻤﺮﻧﺎ ﻣﻨﺬ ﺑﻀﻊ ﺳﻨﻮﺍﺕ‬
‫ﻭﺑﺮﺃﻳـــﻲ ﻓـــﺈﻥ ﻃﺒﺎﻋﺔ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﻣـــﻦ ﺍﻟﺼﺤﻒ ﻟﻦ‬ ‫ﻣﺎ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘﻲ ﺗﻌﺘﻤﺪﻫﺎ ﺷﺮﻛﺘﻜﻢ‬ ‫ﻓﻲ ﺟﻬﺎﺯ ﻹﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗـــﻲ ﺑﻲ( ﻣﻦ ﺃﻛﻔﺎ‬
‫ﺗﻜـــﻮﻥ ﻟﻪ ﻓﻮﺍﺋـــﺪ ﻛﺒﻴـــﺮﺓ ﻭﺍﻟﻤـــﺮﺩﻭﺩ ﺍﻟﻤـــﺎﺩﻱ ﻣﻨﻬﺎ‬ ‫ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺘﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ؟‬ ‫ﻭﻧﻨﺘﻈﺮ ﻭﺻﻮﻝ ﺟﻬﺎﺯ ﺁﺧﺮ ﻧﻬﺎﻳﺔ ﺍﻟﻌﺎﻡ ﺍﻟﺤﺎﻟﻲ‪.‬‬
‫ﺳﻴﻜﻮﻥ ﻣﺤﺪﻭﺩﴽ ﻟﻠﻐﺎﻳﺔ‪.‬‬ ‫ﺗﻌﺘﻤﺪ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“ ﺳﻴﺎﺳﺔ ﺍﻟﺘﻮﺍﺟﺪ ﻣﻨﺬ ﺍﻟﺼﺒﺎﺡ‬
‫ﺍﻟﺒﺎﻛـــﺮ ﻓﻲ ﺟﻤﻴﻊ ﻧﻘـــﺎﻁ ﺍﻟﺒﻴﻊ‪ .‬ﻛﻤـــﺎ ﻗﻤﻨﺎ ﺑﺈﻃﻼﻕ‬ ‫ﺇﻟﻰ ﺃﻱ ﺣﺪ ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻋﻨﺼﺮﴽ‬
‫ﻫﻞ ﺳﻴﻜﻮﻥ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﺣﻤﻠـــﺔ ﺗﻬﺪﻑ ﺍﻟﻰ ﺭﻓـــﻊ ﻋﺪﺩ ﻣﺸـــﺘﺮﻛﻲ ﺍﻟﺼﺤﻴﻔﺔ‬ ‫ﻣﻬﻤﴼ ﻓﻲ ﺯﻳﺎﺩﺓ ﻋﺪﺩ ﺍﻟﻘﺮﺍﺀ ﻟﺼﺤﻴﻔﺔ ﻣﺎ؟‬
‫ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺃﻣﺮﴽ ﻣﺤﺘﻤﴼ؟‬ ‫ﻣﻦ ﺧﻼﻝ ﺇﻋﻄﺎﺀ ﺗﺤﻔﻴﺰﺍﺕ ﻭﺃﺳﻌﺎﺭ ﺧﺎﺻﺔ ﻟﻠﻄﻼﺏ‬ ‫ﻳﻌﺘﺒـــﺮ ﺍﻟﺘﺼﻤﻴﻢ ﻋﻨﺼﺮﴽ ﻣﻬﻤﴼ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺼﺤﻒ‪،‬‬
‫ﻻ ﺯﺍﻟﺖ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻏﻴﺮ ﻣﺴـــﺘﺨﺪﻣﺔ ﻛﻠﻴﴼ ﻓﻲ‬ ‫ﻋﻠﻰ ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪.‬‬ ‫ﻭﺃﻥ ﺯﻳـــﺎﺩﺓ ﺃﻋﺪﺍﺩ ﺍﻟﻘـــﺮﺍﺀ ﻟﺼﺤﻴﻔﺔ ﻣﺎ ﻳﻜﻮﻥ ﻣﺮﻫﻮﻧﴼ‬
‫ﻃﺒﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﻗﺪ ﺗﻘﻮﻡ ﺷـــﺮﻛﺎﺕ‬ ‫ﺑﻤﺤﺘـــﻮﻯ ﺗﻠـــﻚ ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﻟﻴـــﺲ ﺑﺎﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ‬
‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﻋﺘﻤـــﺎﺩ ﺗﻘﻨﻴﺎﺗﻬﺎ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺑﻌﺪ‬ ‫ﻫﻞ ﺗﻌﺘﻘـــﺪﻭﻥ ﺑﺄﻥ ﻃ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ ﻓﻲ‬ ‫ﺻﻤﻤـــﺖ ﺑﻬﺎ‪ .‬ﺃﻣـــﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺘﻐﻴﻴـــﺮ ﻧﻤﻂ ﺇﺻﺪﺍﺭ‬
‫ﺇﻧﻘﻀﺎﺀ ‪ ١٠ - ٥‬ﺳﻨﻮﺍﺕ ﺃﺧﺮﻯ ﻭﺫﻟﻚ ﺑﻌﺪ ﺍﻥ ﺗﻜﻮﻥ‬ ‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻣﺆﻫﻠﻮﻥ ﻟﺘﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ‬ ‫ﺍﻟﺼﺤـــﻒ ﻓـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻣﺜـــﻞ ﺇﺧﺘﺼـــﺎﺭ‬
‫ﻗﺪ ﻧﻀﺠﺖ ﻭﺃﺻﺒﺤﺖ ﻛﻠﻔﺔ ﺍﻻﻧﺘﺎﺝ ﻋﻠﻴﻬﺎ ﺗﻀﺎﻫﻲ‬ ‫ﺍﻟﺘﻌﻬﻴﺪ؟‬ ‫ﻣﺤﺘﻮﺍﻫـــﺎ ﻭﻣـــﺎ ﺷـــﺎﻛﻞ ﺫﻟﻚ‪ ،‬ﻳﺘﻄﻠـــﺐ ﺍﻟﻘﻴـــﺎﻡ ﺑﺄﻣﺮ‬
‫ﻛﻠﻔﺔ ﺍﻻﻧﺘﺎﺝ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻜﻼﺳﻴﻜﻴﺔ‪.‬‬ ‫ﻧﻌـــﻢ‪ ،‬ﻭﺗﻌﺪ ﺷـــﺮﻛﺘﻨﺎ ﺧﻴﺮ ﻣﺜﺎﻝ ﻋﻠـــﻰ ﺫﻟﻚ‪ .‬ﺇﺫ ﻧﻘﻮﻡ‬ ‫ﻛﻬﺬﺍ ﺇﺟﺮﺍﺀ ﺩﺭﺍﺳـــﺔ ﺩﻗﻴﻘﺔ ﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺴﻮﻕ ﻭﺍﻟﻔﺌﺔ‬
‫‪ .١٩٦٨‬ﻧﻌﺘﻘﺪ ﺑﺄﻥ‬
‫ﺑﺘﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ ﻣﻨﺬ ﻋﺎﻡ ‪١٩٦٨‬‬ ‫ﺍﻟﺘﻲ ﺗﺴـــﺘﻬﺪﻓﻬﺎ ﺍﻟﺼﺤﻴﻔﺔ‪ .‬ﻭﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪،‬‬
‫ﻫﻞ ﻳُﻤﻜﻦ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻨﺸﺮ ﻭﺍﻟﻨﺸﺮ ﺍﻷﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﺗﻜﻠﻔـــﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻟﺪﻯ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺘﺨﺼﺼﺔ‬ ‫ّ‬
‫ﻳﻔﻀﻞ ﺑﻌﺾ ﺍﻟﻘﺮﺍﺀ – ﻻﺳـــﻴﻤﺎ ﻛﺒﺎﺭ ﺍﻟﺴـــﻦ‪ -‬ﻗﺮﺍﺀﺓ‬
‫ﺃﻥ ﻳﺘﻌﺎﻳﺸﺎﻥ ﻣﻊ ﺑﻌﻀﻬﻤﺎ ﺍﻟﺒﻌﺾ؟‬ ‫ﻫـــﻮ ﺃﻗـــﻞ ﻣﻤﺎ ﻟـــﻮ ﻗﺎﻣﺖ ﻫـــﺬﻩ ﺍﻟﺼﺤﻒ ﺑﺘﺄﺳـــﻴﺲ‬ ‫ﺍﻟﺘﺤﻘﻴﻘﺎﺕ ﺍﻟﻤﻄ ّﻮﻟﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ ﻳﻤﻴﻞ ﺻﻐﺎﺭ ﺍﻟﺴـــﻦ‬
‫ﻳﻜﻤﻼﻥ ﺑﻌﻀﻬﻤﺎ‬
‫ﻧﻌﺘﻘﺪ ﺑﺄﻥ ﺍﻹﻧﺘﺮﻧـــﺖ ﻭﺍﻟﻤﻄﺒﻮﻉ ّ‬ ‫ﻣﻄﺎﺑﻌﻬـــﺎ ﺍﻟﺨﺎﺻﺔ‪ .‬ﻛﻤـــﺎ ﺍﻥ ﺍﻟﺠﻮﺩﺓ ﺍﻟﺘـــﻲ ﺗﻘﺪﻣﻬﺎ‬ ‫ﺍﻟﻰ ﻗﺮﺍﺀﺓ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻘﺼﻴﺮﺓ‪.‬‬
‫‪ME Printer October 2009‬‬

‫ﺍﻟﺒﻌـــﺾ‪ ،‬ﻭﻧـــﺮﻯ ﺑﺄﻥ ﻫﺬﻩ ﺳـــﺘﻜﻮﻥ ﻓﺮﺻـــﺔ ﻣﻮﺍﺗﻴﺔ‬ ‫ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﻋﺎﻟﻴﺔ ﺟﺪﴽ ﺑﺴـــﺒﺐ ﺧﺒﺮﺗﻬﺎ‬
‫ﻟﺪﻣـــﺞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻮﺭﻗﻴـــﺔ ﻣـــﻊ ﺧﺪﻣـــﺎﺕ ﺍﻹﻧﺘﺮﻧـــﺖ‬ ‫ﺍﻟﻮﺍﺳﻌﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪.‬‬ ‫ﻣـــﺎ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺧﻠﻔﺘﻬـــﺎ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬
‫ﻭﺍﻟﻤﻮﺑﺎﻳـــﻞ‪ .‬ﻭﻗﺪ ﻗﺎﻣﺖ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“ ﺑﺈﺗﺒﺎﻉ ﻫﺬﺍ‬ ‫ﺍﻟﺮﺍﻫﻨﺔ ﻋﻠﻰ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻟﺒﻨﺎﻥ؟‬
‫ﺍﻟﻨﻬﺞ ﻭﺗﻮﻇﻴﻔﻪ ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻴﻔﺔ‪.‬‬ ‫ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺎﻟﺘﻨﺎﻓﺴﻴﺔ ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﺘﻲ ﻳﺸﻬﺪﻫﺎ‬ ‫ﻟﻘﺪ ﺗﺴـــﺒﺒﺖ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺑﺤﺪﻭﺙ ﺗﺮﺍﺟﻊ‬
‫ﺍﻟﻘﻄـــﺎﻉ ﺍﻹﻋﻼﻧﻲ‪ ،‬ﻭﺧﺎﺻـــﺔ ﺍﻹﻋﻼﻥ ﻋﺒﺮ‬ ‫ﻃﻔﻴﻒ ﻓﻲ ﻋﺪﺩ ﻗﺮﺍﺀ ﺍﻟﺼﺤﻒ ﻭﺭﻳﻊ ﺇﻋﻼﻧﺎﺗﻬﺎ‪ ،‬ﻭﻗﺪ‬
‫‪56‬‬
‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ‬ ‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺗﺘﺤﺪﺙ‬


‫ﻋﻦﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬
‫ﻃ ّﺒﺎﻋﻮ ﺻﺤﻒ ﻣﻦ ﻟﺒﻨﺎﻥ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ‪ ،‬ﻓﻠﺴﻄﻴﻦ‪ ،‬ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﺍﻟﻌﺮﺍﻕ ﻭﻣﺼﺮ ﻳﺘﻨﺒﻬﻮﻥ‬
‫ﻹﺷﺎﺭﺍﺕ ﺍﻟﺘﺤﺬﻳﺮ‪ ،‬ﻭﻳﻘﻮﺩﻭﻥ ﺍﻟﻤﺴﻴﺮﺓ ﻛﻘﺪﻭﺓ ﻟﻨﺎﺷﺮﻱ ﺍﻟﺼﺤﻒ ﺣﻮﻝ ﺍﻟﻌﺎﻟﻢ‬
‫ﻣﺒﺘﻜﺮﺓ ﻟﺴـــﺪ ﺣﺎﺟﺔ ﺍﻟﻘ ّﺮﺍﺀ ﺍﻟـــﻰ ﺍﻷﺧﺒﺎﺭ ﺿﻤﻦ ﺃﻗﻞ‬ ‫ﺍﻟﻤﻨﺸـــﻮﺭﺓ ﺍﻟﻜﺘﺮﻭﻧﻴﴼ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﺘﺴـــﺎﺅﻝ ﺍﻟﺬﻱ ﻳﻄﺮﺡ‬ ‫ﺗﻘـــﻒ ﺻﻨﺎﻋـــﺔ ﺍﻟﺼﺤـــﻒ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻋﻠـــﻰ ﻣﻔﺘـــﺮﻕ‬
‫ﻟﻦ ﻳﻜﻮﻥ ﺃﻣﺎﻡ‬
‫ﺍﻟﺘﻜﺎﻟﻴﻒ‪ ،‬ﻭﺍﻟﻌﻤﻞ ﻋﻠﻰ ﺍﻹﺣﺘﻔﺎﻅ ﺑﻔﺌﺔ ﺍﻟﻤﻌﻠﻨﻴﻦ‪.‬‬ ‫ﻧﻔﺴـــﻪ ﻫﻨﺎ‪ ،‬ﻭﺍﻟـــﺬﻱ ﻻ ﻳﺰﺍﻝ ﻳﺜﻴﺮ ﺟﺪ ً‬
‫ﻻ ﻭﺍﺳـــﻌﴼ‪ ،‬ﻫﻮ‬ ‫ﺍﻟﻄﺮﻕ‪ ،‬ﻓﺎﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺇﺗﺨﺎﺫﻫﺎ ﺍﻟﻴﻮﻡ ﻳﺘﺤﺪﺩ‬
‫ﻳﺆﻣـــﻦ ﺧﺒﺮﺍﺀ ﺍﻟﺼﻨﺎﻋـــﺔ ﺑﺄﻥ ﺍﻟﺘﻌﺎﻣﻞ ﻣـــﻊ ﺗﺤﺪﻳﺎﺕ‬
‫ُ‬ ‫ﻋﻤﺎ ﺍﺫﺍ ﻛﺎﻥ ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﻨﺎﺷـــﺮﻳﻦ ‪ -‬ﻓﻲ ﺳـــﻌﻴﻬﻢ‬ ‫ﻣﻦ ﺧﻼﻟﻬﺎ ﻣﺼﻴﺮ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ‪ ،‬ﻟﺬﺍ‬ ‫ﻧﺎﺷﺮﻱ ﺍﻟﺼﺤﻒ‬
‫ﻣﻦ ﻫـــﺬﺍ ﺍﻟﻘﺒﻴﻞ ﺳـــﻴﻜﻮﻥ ﻣﻤﻜﻨﴼ ﻣـــﻦ ﺧﻼﻝ ﺭﻓﻊ‬ ‫ﻧﺤﻮ ﺭﻓﻊ ﻋﺪﺩ ﻗﺮﺍﺀ ﺻﺤﻴﻔﺘﻬﻢ – ﺃﻥ ﻳﻘﻮﻣﻮﺍ ﺑﻨﺸـــﺮ‬ ‫ﻓـــﺈﻥ ﻭﺟﻮﺩ ﻗﻴﺎﺩﺍﺕ ﻗﻮﻳﺔ ﺗﻤﺘﻠﻚ ﺍﻟﺮﺅﻳﺔ ﻭﺍﻟﺮﻏﺒﺔ ﻓﻲ‬ ‫ﺃﻱ ﺧﻴﺎﺭﺍﺕ ُﺗﺬﻛﺮ‬
‫ﺍﻟﺴﺮﻉ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﻤﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻭﺗﻘﺪﻳﻢ‬ ‫ﺍﻷﺧﺒﺎﺭ ﻭﺍﻟﺘﺤﻠﻴﻼﺕ ﺍﻟﻬﺎﻣﺔ ﻓﻲ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‬ ‫ﺗﻐﻴﻴﺮ ﻣﺠﺮﻯ ﺍﻷﺣﺪﺍﺙ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻓﻲ ﻇﻞ ﺍﻟﻈﺮﻭﻑ‬
‫ﺧﺪﻣﺎﺕ ﻣﺮﻧﺔ ﻟﻘ ّﺮﺍﺀ ﺍﻟﺼﺤﻴﻔﺔ ﻭﺍﻟﻤﻌﻠﻨﻴﻦ ﻓﻴﻬﺎ‪ .‬ﻭﻗﺪ‬ ‫ﻟﺘﻠﻚ ﺍﻟﺼﺤﻴﻔﺔ‪ ،‬ﻭﺍﻹﻛﺘﻔﺎﺀ ﺑﻮﺿﻊ ﺍﻷﺧﺒﺎﺭ ﺍﻟﺮﻭﺗﻴﻨﻴﺔ‬ ‫ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﺼﻌﺒـــﺔ ﺍﻟﺘﻲ ﻳﺸـــﻬﺪﻫﺎ ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﻴﻮﻡ‪،‬‬
‫ﺳﻮﻯ ﺇﻳﺠﺎﺩ‬
‫ّ‬
‫ﺣﺚ ”ﻧﺪﺍﺀ ﺍﻟﻴﻘﻈﺔ“ ﻃ ّﺒﺎﻋﻮ ﺍﻟﺼﺤﻒ ﻋﻠﻰ ﺻﺐ ﻣﺰﻳﺪ‬ ‫ﻋﻠﻰ ﺍﻟﻤﻮﻗﻊ ﺍﻷﻟﻜﺘﺮﻭﻧﻲ ﻟﻬﺎ‪.‬‬ ‫ﻳﻌـــﺪ ﺃﻣﺮﴽ ﻓﻲ ﻏﺎﻳـــﺔ ﺍﻷﻫﻤﻴﺔ‪ .‬ﻭﺑﺨـــﻼﻑ ﻣﺎ ﻳﺮﻏﺐ‬ ‫ﻃﺮﻕ ﻣﺒﺘﻜﺮﺓ ﻟﺴﺪ‬
‫ﻣﻦ ﺍﻹﻫﺘﻤﺎﻡ ﻧﺤﻮ ﺗﺤﺴـــﻴﻦ ﺍﻹﻧﺘـــﺎﺝ ﻭﺭﻓﻊ ﺍﻟﺠﻮﺩﺓ‬ ‫ﻳﻨﺒﻐـــﻲ ﺍﻷﺧـــﺬ ﺑﻌﻴﻦ ﺍﻹﻋﺘﺒـــﺎﺭ ﺣﻘﻴﻘـــﺔ ﻣﻔﺎﺩﻫﺎ ﺑﺄﻥ‬ ‫ﻧﺼﺪﻗﻪ‪ ،‬ﻳﺒﻘﻰ‬
‫ﻣﻨﺎﺻـــﺮﻭ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻣﻨـــﺎ ﺃﻥ ّ‬
‫ﺍﻟﻘﺮﺍﺀ ﺍﻟﻰ‬
‫ﺣﺎﺟﺔ ّ‬
‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺇﻋﺘﻤـــﺎﺩ ﺍﻟﻤﺮﻭﻧﺔ ﻓﻲ ﺍﻟﻌﻤﻞ‪ ،‬ﺍﻷﻣﺮ ﺍﻟﺬﻱ‬ ‫ﺻﻨﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻓـــﻲ ﺍﻟﻮﻻﻳﺎﺕ‬ ‫ﺳـــﻮﻕ ﺍﻟﺼﺤـــﻒ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﻣﺤﺎﻓﻈﴼ ﺑﺜﺒـــﺎﺕ ﻋﻠﻰ‬
‫ﻳﺘﻴﺢ ﻟﻬﻢ ﺍﻟﻤﻘﺪﺭﺓ ﻋﻠﻰ ﺍﻟﺘﻌﺎﻣﻞ ﺑﺸـــﻜﻞ ﺃﻓﻀﻞ ﻣﻊ‬ ‫ﺍﻟﻤﺘﺤـــﺪﺓ ﺍﻷﻣﺮﻳﻜﻴـــﺔ‪ ،‬ﻣﺒﺘـــﻼﺓ ﺑﺘﻜﺎﻟﻴﻒ ﺗﺸـــﻐﻴﻠﻴﺔ‬ ‫ﻣﺮﻛـــﺰﻩ ﻓﻲ ﻏﺎﻟﺒﻴﺔ ﺍﻟـــﺪﻭﻝ ﺍﻟﻤﺘﻘﺪﻣﺔ ﻣﻦ ﺍﻟﻨﺎﺣﻴﺘﻴﻦ‬ ‫ﺍﻷﺧﺒﺎﺭ ﺿﻤﻦ ﺃﻗﻞ‬
‫ﻣﻮﺍﻋﻴﺪ ﺍﻟﺘﺴﻠﻴﻢ ﻭﺭﻓﻊ ﺳﻘﻒ ﺍﻷﺭﺑﺎﺡ‪.‬‬ ‫ﻋﺎﻟﻴـــﺔ ﻳﻘﺎﺑﻠﻬـــﺎ ﺃﺭﺑـــﺎﺡ ﺿﺌﻴﻠـــﺔ‪ .‬ﻓﺸـــﺮﺍﺀ ﻭﺗﺸـــﻐﻴﻞ‬ ‫ﺍﻟﺘﻌﻠﻴﻤﻴﺔ ﻭﺍﻟﺘﻘﻨﻴﺔ‪.‬‬
‫ﺍﻟﺘﻜﺎﻟﻴﻒ‪،‬ﻭﺍﻟﻌﻤﻞ‬
‫ﻣـــﻦ ﺟﺎﻧـــﺐ ﺁﺧﺮ‪ ،‬ﺗﻌﺘﺒـــﺮ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻣﻼﺫﴽ‬ ‫ﻻ‬ ‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺧﺎﺻﺔ ﺑﻄﺒﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ّ‬
‫ﺗﻜﻠـــﻒ ﺃﻣﻮﺍ ً‬ ‫ﺃﻥ ﻋﻤـــﺎﺩ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ – ﺃﻱ‬
‫ﻣﻤﺎ ﻻ ﺷـــﻚ ﻓﻴﻪ ّ‬
‫ﺁﻣﻨﴼ ﻟﻄ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ ﺍﻟﺮﺍﻏﺒﻴﻦ ﺑﺘﻮﺳـــﻴﻊ ﻣﺼﺎﺩﺭ‬ ‫ﻃﺎﺋﻠـــﺔ‪ ،‬ﺃﺿـــﻒ ﺍﻟﻰ ﺫﻟـــﻚ ﺇﺭﺗﻔـــﺎﻉ ﺗﻜﺎﻟﻴـــﻒ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﺼﺤﺎﻓـــﺔ ﺍﻟﻨﻮﻋﻴـــﺔ – ﺳـــﺘﺤﺪﺩ ﻣـــﺎ ﺇﺫﺍ ﻛﺎﻥ ﺍﻟﻘـــ ّﺮﺍﺀ‬ ‫ﻋﻠﻰ ﺍﻹﺣﺘﻔﺎﻅ‬
‫ﺍﻟﺪﺧـــﻞ ﻭﺗﺤﻘﻴـــﻖ ﻣﺰﻳﺪ ﻣـــﻦ ﺍﻟﻌﺎﺋـــﺪﺍﺕ‪ .‬ﺇﺫ ُﻳﻤﻜﻦ‬ ‫ﺍﻟﺼﺤـــﻒ ﻭﺗﻮﺯﻳﻌﻬـــﺎ ﻓﻲ ﻣﻨﺎﻓﺬ ﺍﻟﺒﻴـــﻊ‪ .‬ﻭﻓﻲ ﺍﻟﻮﻗﺖ‬ ‫ﺳـــﻴﺘﺨﻠﻮﻥ ﻛﻠﻴﴼ ﻋـــﻦ ﺍﻟﺼﺤﺎﻓـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﺼﺎﻟﺢ‬ ‫ﺑﻔﺌﺔﺍﻟﻤﻌﻠﻨﻴﻦ‬
‫ﻟﻠﺼﺤﻒ ﺍﻟﻴﻮﻡ ﺇﺳﺘﻬﺪﺍﻑ ﺷﺮﻳﺤﺔ ﺍﻟﻘﺮﺍﺀ ﺍﻟﻤﺤﻠﻴﻴﻦ‬ ‫ﺍﻟـــﺬﻱ ﻻ ﻳـــﺰﺍﻝ ﻓﻴـــﻪ ﻛِﺒـــﺎﺭ ﺍﻟﺴـــﻦ ﻭﺍﻷﺷـــﺨﺎﺹ‬ ‫ّ‬
‫ﻭﻟﻌـــﻞ ﺧﻴـــﻂ ﺍﻷﻣـــﻞ ﺍﻟـــﺬﻱ‬ ‫ﺍﻟﺼﺤﺎﻓـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪،‬‬
‫ﺃﻭ ﻣﺠﻤﻮﻋـــﺔ ﺑﻌﻴﻨﻬﺎ ﻣﻦ ﺧﻼﻝ ﺗﺰﻭﻳﺪﻫﻢ ﺑﺼﺤﻴﻔﺔ‬ ‫ﻣﺘﻮﺳـــﻄﻲ ﺍﻷﻋﻤﺎﺭ ﻳﻤﻴﻠﻮﻥ ﺍﻟـــﻰ ﻣﻄﺎﻟﻌﺔ ﺍﻟﺼﺤﻒ‬ ‫ﻤﺴ ُ‬
‫ـــﻚ ﺑﻪ ﻃ ّﺒﺎﻋـــﻮ ﺍﻟﺼﺤﻒ ﻫﻮ ﺃﻧـــﻪ ﺛﻤﺔ ﺣﺎﺟﺔ‬ ‫ﺳ ُﻴ ِ‬
‫ﻣﺸﺨﺼﺔ‪.‬‬
‫ّ‬ ‫ﺫﺍﺕ ﻣﺤﺘﻮﻯ ﻭﺇﻋﻼﻧﺎﺕ‬ ‫ﺍﻟﻤﻄﺒﻮﻋﺔ ﻭﺍﻟﺘـــﻲ ﺗﻌﻮﺩﻭﺍ ﻋﻠﻰ ﻗﺮﺍﺋﺘﻬـــﺎ ﻣﻨﺬ ﻧﻌﻮﻣﺔ‬ ‫ﺩﺍﺋﻤﺔ ﺍﻟﻰ ﺍﻟﺨﺒﺮﺍﺕ ﺍﻟﺼﺤﻔﻴﺔ ﻓﻲ ﺗﺼﻨﻴﻒ ﻭﺗﺤﻠﻴﻞ‬
‫ﻭﺿﻤـــﻦ ﺗﻘﺮﻳﺮ ﺣﺼﺮﻱ ﻋﻦ ﺻﻨﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﻓﻲ‬ ‫ّ‬
‫ﻳﺸـــﻜﻞ ﺻﻐﺎﺭ ﺍﻟﺴـــﻦ ﻭﻃﻠﺒـــﺔ ﺍﻟﺠﺎﻣﻌﺎﺕ‬ ‫ﺃﻇﻔﺎﺭﻫﻢ‪،‬‬ ‫ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻴﻮﻣﻴﺔ ﺍﻵﺧﺬﺓ ﺑﺎﻹﺯﺩﻳﺎﺩ‪ ،‬ﻭﻟﻄﺎﻟﻤﺎ ﺇﺭﺗﺒﻂ‬
‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﺳـــﺄﻟﻨﺎ ﻛِﺒـــﺎﺭ ﻧﺎﺷـــﺮﻱ ﺍﻟﺼﺤﻒ‬ ‫ﻏﺎﻟﺒﻴﺔ ﻓﺌﺔ ﺍﻟﻘ ّﺮﺍﺀ ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﻴﻦ ﻟﻠﺼﺤﻒ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬ ‫ﻋﻤﻠﻬـــﻢ ﺑﻮﺳـــﺎﺋﻞ ﺍﻹﻋـــﻼﻡ ﺍﻟﻤﻄﺒﻮﻋﺔ‪ ،‬ﻟـــﻦ ﺗﻜﻮﻥ‬
‫‪ME Printer October 2009‬‬

‫ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻋﻦ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘـــﻲ ﻳﺘﺒﻌﻮﻧﻬﺎ‬ ‫ﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻟﻔﺌﺔ ﺑﺎﻟﻤﺰﺍﺟﻴﺔ ﻭﺑﻘﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺍﻹﻓﺼﺎﺡ‬ ‫ﻫﻨـــﺎﻙ ﺃﻭﺟـــﻪ ﻟﻠﻤﻘﺎﺭﻧﺔ ﺑﻴـــﻦ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻹﺧﺒﺎﺭﻳﺔ‬
‫ﻓـــﻲ ﺇﺻﺪﺍﺭ ﺻﺤﻔﻬـــﻢ‪ ،‬ﻭﺍﻟﻜﻴﻔﻴﺔ ﺍﻟﺘـــﻲ ﻳﺒﺘﻐﻮﻥ ﻣﻦ‬ ‫ﻋـــﻦ ﺁﺭﺍﺋﻬﺎ ﻭﺗﻄﻠﻌﺎﺗﻬﺎ ﺑﺼﻮﺭﺓ ﺃﻛﺜﺮ ﻭﺿﻮﺣﴼ‪ ،‬ﻭﺑﺬﻟﻚ‬ ‫ﻳﻘﺪﻣﻬﺎ ﺍﻟﺼﺤﻔﻴﻮﻥ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﻲ ﻳﺘﻴﺤﻬﺎ‬
‫ﺍﻟﺘﻲ ّ‬
‫ﺧﻼﻟﻬﺎ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻧﺴـــﺐ ﺍﻟﻘﺮﺍﺀ ﻻﺳﻴﻤﺎ ﻓﻲ ﻇﻞ‬ ‫ّ‬
‫ﺗﺸـــﻜﻞ ﻭﺑﻼ ﺃﺩﻧﻰ ﺷـــﻚ ﺍﻟﺠﻴـــﻞ ﺍﻟﻘﺎﺩﻡ ﻣﻦ‬ ‫ﻓﻬـــﻲ‬ ‫ﺍﻟﻤﺪﻭﻧﻮﻥ ﺍﻟﻬﻮﺍﺓ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪.‬‬
‫ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﻳﻔﺮﺿﻬﺎ ﺍﻟﻮﺿﻊ ﺍﻟﺮﺍﻫﻦ‪.‬‬ ‫ﺍﻟﻜﺒﺎﺭ‪ .‬ﻭﻋﻨﺪﻫﺎ ﻟﻦ ﻳﻜﻮﻥ ﺃﻣﺎﻡ ﻧﺎﺷـــﺮﻱ‬
‫ﻓﺌـــﺔ ﺍﻟﻘﺮﺍﺀ ِ‬ ‫ﻗﺪ ﻳﺼﺒﺢ ﺍﻟﻤﻄﺒﻮﻉ ﻣﻨﺘﺠﴼ ﺇﺳﺘﺜﻨﺎﺋﻴﴼ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪،‬‬
‫ﺍﻟﺼﺤـــﻒ ﺃﻱ ﺧﻴـــﺎﺭﺍﺕ ﺗُﺬﻛﺮ ﺳـــﻮﻯ ﺇﻳﺠـــﺎﺩ ﻃﺮﻕ‬ ‫ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻳـــﺰﺩﺍﺩ ﻓﻴﻪ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﺍﻷﺧﺒﺎﺭ‬

‫‪57‬‬
‫ﺇﺗﺴـــﺎﻉ ﺍﻟﻤﺠﺎﻻﺕ ﺍﻻﺳﺘﺜﻤﺎﺭﻳﺔ ﺍﻟﺘﻲ ﺩﺧﻠﻬﺎ ﻋﻼﻡ‪ ،‬ﻗﺎﻡ ﺑﺈﻧﺸﺎﺀ ﺑﻌﺾ ﺍﻟﻤﺼﺎﻧﻊ‬ ‫ﺣﻖ ﺇﺳـــﺘﻴﺮﺍﺩ ﻭﺗﻮﺯﻳﻊ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻷﺿﺨﻢ ﻭﺃﻗﺪﻡ ﻣﺼﻨّﻌﻲ ﻣﺎﻛﻴﻨﺎﺕ‬
‫ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﻓـــﻲ ﺍﻹﺳـــﻜﻨﺪﺭﻳﺔ ﻭﺍﻟﻌﺎﺷـــﺮ ﻣﻦ ﺭﻣﻀـــﺎﻥ ﻭﺍﻟﻤﻨﺎﻃـــﻖ ﺍﻟﺼﻨﺎﻋﻴﺔ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﻓﻲ ﺍﻟﻌﺎﻟﻢ؛ ﺃﻻ ﻭﻫﻲ ﺷـــﺮﻛﺔ ”ﻫﻴﺪﻟﺒﺮﺝ ﺟﻲ ﺃﻡ ﺑﻲ ﺃﺗﺶ“‪.‬‬
‫ﺍﻟﻤﻨﺘﺸـــﺮﺓ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﻣﺼﺮ‪ ،‬ﻭﺳـــﺎﻫﻢ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻓﻰ ﺇﻧﻘﺎﺫ ﺍﻟﺼﺤﻒ‬ ‫ﻭﻗﺪ ﺳـــﺠﻠﺖ ﻣﺒﻴﻌﺎﺕ ”ﻫﻴﺪﻟﺒﺮﺝ ﻣﺼﺮ“ ﻭﻟﻌﺪﺓ ﺃﻋﻮﺍﻡ‪ ،‬ﺃﺭﻗﺎﻣﴼ ﻗﻴﺎﺳـــﻴﺔ ﻻ ﻧﻈﻴﺮ‬
‫ﻣﻦ ﺍﻟﺘﻮﻗﻒ ﻋﻦ ﺍﻟﺼﺪﻭﺭ ﻟﻨﻔﺎﺩ ﺭﺻﻴﺪﻫﺎ ﺃﺛﻨﺎﺀ ﺍﻷﺯﻣﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺍﺭﺗﻔﺎﻉ ﺃﺳﻌﺎﺭ‬ ‫ﻟﻬﺎ‪ ،‬ﻭﺗﺤﺘﻞ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻴﻮﻡ ‪ ٪٩٠‬ﻣﻦ ﺣﺠﻢ ﺳـــﻮﻕ ﺗﺠـــﺎﺭﺓ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬
‫ﺍﻟﻮﺭﻕ ﻭﺍﻷﺣﺒﺎﺭ‪.‬‬ ‫ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﻣﺼﺮ‪ .‬ﻛﻤﺎ ﺃﺳـــﻬﻢ ﺗﺄﺳـــﻴﺲ ﺍﻟﺸـــﺮﻛﺔ ﻟﻘﺴـــﻢ ﺧـــﺎﺹ ﺑﺨﺪﻣﺎﺕ‬
‫ﻭﺇﻧﻄﻼﻗـــﴼ ﻣﻦ ﺭﺅﻳﺘﻪ ﺍﻟﺮﺍﻣﻴﺔ ﺍﻟﻰ ﺻﻘﻞ ﺧﺒﺮﺍﺕ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﺤﻘﻞ ﺍﻟﻄﺒﺎﻋﻲ‬
‫ﻭﺗﻨﻤﻴـــﺔ ﻣﻬﺎﺭﺍﺗﻬـــﻢ‪ ،‬ﻗـــﺎﻡ ﻋـــﻼﻡ‪ ،‬ﺑﺎﻹﺷـــﺘﺮﺍﻙ ﻣﻊ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﺑﺈﻧﺸـــﺎﺀ‬
‫ﺃﻛﺎﺩﻳﻤﻴـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻤﺼـــﺮ ﻭﺍﻟﺘﻲ ﺣﻤﻠﺖ ﺇﺳـــﻢ ”ﺃﻛﺎﺩﻳﻤﻴﺔ ﻋـــﻼﻡ ﻟﻠﻄﺒﺎﻋﺔ“‪.‬‬
‫ﻣﺎﺭﺱ ‪١٩٨٩‬‬
‫ﻭﺗﻘـــﻮﻡ ﺍﻷﻛﺎﺩﻳﻤﻴـــﺔ ﺍﻟﻴﻮﻡ ﺑﺨﺪﻣﺔ ﺟﻤﻴﻊ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﻭﺍﻟﺼﺤﻔﻴﺔ‬ ‫ﻳﻮﺳﻒ ﻋﻼﻡ ﻳﺪﻟﻲ‬
‫ﻭﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺷﻤﺎﻝ ﺃﻓﺮﻳﻘﻴﺎ‪ ،‬ﻣﻦ ﺧﻼﻝ ﻋﻘﺪ ﺩﻭﺭﺍﺕ‬ ‫ﺑﻜﻠﻤﺘﻪ ﺧﻼﻝ ﺣﻔﻞ‬
‫ﺗﺪﺭﻳﺒﻴﺔ ﺗﺘﻨـــﺎﻭﻝ ﻣﻮﺿﻮﻋﺎﺕ ﺑﻌﻴﻨﻬﺎ‪ ،‬ﻛﺘﻄﻮﻳﺮ ﺟﻮﺩﺓ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻛﻴﻔﻴﺔ‬ ‫ﺍﻓﺘﺘﺎﺡ ﺍﻟﻤﻮﻗﻊ‬

‫ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻠﻮﺟﺴﺘﻴﺔ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬ ‫ﻭﺍﻟﻤﻌﺮﺽ ﺍﻟﺠﺪﻳﺪ‬


‫ﻟﺸﺮﻛﺘﻪ ﻓﻲ ﻣﺒﺎﻧﻲ‬
‫ﻭﺑﺎﻹﺳـــﺘﻨﺎﺩ ﻋﻠﻰ ﻧﺠﺎﺣﻬﺎ ﻓﻲ ﺇﺳـــﺘﺤﻮﺍﺫ ‪ ٪٧٠‬ﻣﻦ ﺣﺼﺔ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ‪،‬‬
‫ﺍﻟﻌﺒﻮﺭ‪ ،‬ﻗﺒﺎﻟﺔ ﻣﻠﻌﺐ‬
‫ﻭﺳـــﻌﺖ ”ﻳﻮﺳﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“ ﺭﻗﻌﺔ ﺇﺳـــﺘﺜﻤﺎﺭﺍﺗﻬﺎ‪ ،‬ﻭﻗﺎﻣﺖ ﺑﺘﻘﺪﻳﻢ ﺧﺪﻣﺎﺗﻬﺎ‬
‫ّ‬ ‫ﺍﻟﻘﺎﻫﺮﺓ ﺍﻟﺪﻭﻟﻲ‪.‬‬
‫ﻓـــﻲ ﺩﻭﻝ ﺃﺧﺮﻯ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻣﺜـــﻞ ﻟﻴﺒﻴﺎ ﻭﺍﻟﺴـــﻮﺩﺍﻥ ﻭﺳـــﻮﺭﻳﺎ‪ .‬ﻭﺑﺪﻋﻢ ﻣﻦ‬ ‫ﻭﻳﻘﻒ ﺍﻟﻰ ﺟﺎﻧﺒﻪ ﺇﺑﻨﻪ‬
‫ﻃﺎﻗﻤﻬﺎ ﺍﻟﺬﻱ ﻳﺰﻳﺪ ﻋﻦ ‪ ٥٠٠‬ﻣﻮﻇﻒ‪ ،‬ﺗﻮﺍﺻﻞ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻴﻮﻡ ﺗﺤﻘﻴﻖ ﺃﻫﺪﺍﻓﻬﺎ‬ ‫ﻋﺎﺩﻝ‪.‬‬
‫ﻭﺍﻟﺴﻴﺮ ﻋﻠﻰ ﻧﻬﺞ ﻣﺆﺳﺴﻬﺎ ﺍﻟﺮﺍﺣﻞ ﻳﻮﺳﻒ ﺑﻴﻚ ﻋﻼﻡ‪.‬‬
‫ﻣـــﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻭﻗﻄـــﻊ ﺍﻟﻐﻴﺎﺭ‪ ،‬ﻓﻲ ﺗﻌﺰﻳـــﺰ ﻣﻜﺎﻧﺘﻬﺎ ﻭﺃﺩﺍﺋﻬﺎ ﺍﻟﻤﺘﻤﻴﺰ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬
‫ﺍﻟﻤﺼﺮﻱ‪.‬‬
‫ﻭﺑﺤﻠﻮﻝ ﻋﺎﻡ ‪ ،١٩٧٥‬ﺃﺻﺒﺤﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻗﺎﺩﺭﺓ ﻋﻠﻰ ﺳـــﺪ ﺟﻤﻴﻊ‬
‫ﺣﺎﺟـــﺎﺕ ﺍﻟﻤﻄﺎﺑﻊ ﻟﻠﻤﻨﺘﺠـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﺨﺎﻣﺎﺕ ﺗﺤﺖ ﺳـــﻘﻒ ﻭﺍﺣﺪ‪ .‬ﻭﻣﻊ‬
‫ﻳﻮﺳﻒ ﻋﻼﻡ )ﺍﻟﺜﺎﻧﻲ‬
‫ﻣﻦ ﺟﻬﺔ ﺍﻟﻴﺴﺎﺭ(‬
‫ﻳﺘﻠﻘﻰ ﺃﻋﻠﻰ ﻧﻮﻁ‬
‫ﺷﺮﻑ ﻓﻲ ﺍﻟﻨﻤﺴﺎ‪،‬‬
‫ﻭﺍﻟﺬﻱ ﻗﻠﺪﻩ ﺇﻳﺎﻩ‬
‫ﺳﻔﻴﺮ ﺍﻟﻨﻤﺴﺎ ﻓﻲ‬
‫ﻣﺼﺮ ﺁﻧﺬﺍﻙ‪ .‬ﻭﻗﺪ‬
‫ُﻣﻨﺢ ﻫﺬﺍ ﺍﻟﻨﻮﻁ‬
‫‪ ،(٢٠٠٤‬ﻣﻘﺎﻝ‬
‫ﻧﺸـــﺮﺕ ﻣﺠﻠﺔ ‪ ME Printer‬ﻓﻲ ﺍﻟﻌﺪﺩ ﺍﻟﺨﺎﻣﺲ )ﻳﻮﻟﻴﻮ ‪٢٠٠٤‬‬
‫ﺗﻘﺪﻳﺮﴽ ﻟﺠﻬﻮﺩﻩ ﻓﻲ‬
‫ﻣﻮﺳﻊ ﻋﻦ ﻗﺼﺔ ﺣﻴﺎﺓ ﺍﻟﺴﻴﺪ ﻳﻮﺳﻒ ﻋﻼﻡ‪ ،‬ﺷﺮﺣﺖ ﻓﻴﻪ ﺑﺪﺍﻳﺎﺕ ﺗﺄﺳﻴﺲ‬
‫ّ‬
‫ﺷﺮﻛﺔ ”ﻳﻮﺳﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“ ﻭﺗﺴﻠﺴﻞ ﺍﻷﺣﺪﺍﺙ ﺍﻟﺘﻲ ّ‬ ‫ﺗﺄﻣﻴﻦ ﺍﻟﻜﺜﻴﺮ ﻣﻦ‬
‫ﺧﻄﺖ ﻣﺴﻴﺮﺗﻬﺎ‬
‫ﻋﻘﻮﺩ ﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ‬
‫ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻮﺭﻕ‪.‬‬
‫ﻣﻊ ﺍﻟﻨﻤﺴﺎ‬

‫ﺑﺮﺣﻴﻞ ﻳﻮﺳﻒ ﻋﻼﻡ‪ ،‬ﻓﺈﻧﻨﺎ ﻟﻦ ﻧﻜﻮﻥ ﻗﺪ ﺧﺴﺮﻧﺎ ﺷﺮﻳﻜﴼ ﺗﺠﺎﺭﻳﴼ ﻓﺤﺴﺐ ﺑﻞ ﺧﺴﺮﻧﺎ ﺻﺪﻳﻘﴼ ﻋﻈﻴﻤﴼ ﻭﻋﺰﻳﺰﴽ ﻋﻠﻰ ﻗﻠﻮﺑﻨﺎ‪.‬‬
‫ﻧﺘﻘﺪﻡ ﺑﺨﺎﻟﺺ ﺍﻟﻌﺰﺍﺀ ﻭﺻﺎﺩﻕ ﺍﻟﻤﻮﺍﺳﺎﺓ ﺍﻟﻰ ﺟﻤﻴﻊ ﺃﻓﺮﺍﺩ ﻋﺎﺋﻠﺘﻪ ﺍﻟﻜﺮﻳﻤﺔ‪.‬‬
‫ﻭﻧﻮﺩ ﺃﻥ ﻧﻌ ّﺒﺮ ﻫﻨﺎ ﻋﻦ ﻋﻤﻴﻖ ُﺣﺰﻧﻨﺎ ﻟﻮﻓﺎﺗﻪ‪ ،‬ﻭﺃﻥ ّ‬
‫ﻟﻘﺪ ﻋﻤﻞ ﺍﻟﻔﻘﻴﺪ ﻛﻤﻮﺯﻉ ﻟﺨﺪﻣﺎﺗﻨﺎ ﻭﻟﻌﻘﻮﺩ ﻃﻮﻳﻠﺔ‪ ،‬ﻭﻗﺪ ﻧﺠﺤﺖ ﺷﺮﻛﺘﻨﺎ ”ﻫﻴﺪﻟﺒﺮﺝ ﺩﺭﻛﻤﺎﺷﻴﻨﻦ ﺃﻱ ﺟﻲ“‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺘﻪ ”ﻳﻮﺳﻒ‬
‫ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“‪ ،‬ﻓﻲ ﺗﺄﺳﻴﺲ ﻭﺗﻄﻮﻳﺮ ﻭﺭﻳﺎﺩﺓ ﺳﻮﻕ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﻣﺼﺮ‪.‬‬
‫ﻛﺎﻥ ﺍﻟﺮﺍﺣﻞ ﻣﻠﻤﴼ ﺟﺪﴽ ﺑﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻼﺀ ﻭﺑﺈﺣﺘﻴﺎﺟﺎﺕ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻛﺎﻥ ﻳﺴﺘﺠﻴﺐ ﻟﻬﺎ ﺑﻔﺎﻋﻠﻴﺔ ﻛﺒﻴﺮﺓ‪ ،‬ﻣﻌﺘﻤﺪﴽ ﺑﺬﻟﻚ ﻋﻠﻰ ﺧﺒﺮﺗﻪ‬
‫ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﻮﻳﻠﺔ ﻭﻣﺮﻭﻧﺘﻪ ﻓﻲ ﺍﻟﻌﻤﻞ ﻭﺇﺩﺭﺍﻛﻪ ﺍﻟﺘﺎﻡ ﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺴﻮﻕ‪.‬‬
‫ﻭﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺮﻭﺡ ﺍﻹﺑﺪﺍﻋﻴﺔ ﺍﻟﺘﻲ ﻛﺎﻥ ﻳﺘﻤﻴﺰ ﺑﻬﺎ‪ ،‬ﻭﺍﻹﺭﺷﺎﺩﺍﺕ ﺍﻟﻘ ّﻴﻤﺔ ﺍﻟﺘﻲ ﻗﺪﻣﻬﺎ ﻟﺸﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﻭﺍﻹﺧﻼﺹ ﺍﻟﺬﻱ ﺃﺑﺪﺍﻩ ﻟﻬﺎ؛ ﺳﺘﺒﻘﻰ‬
‫ﺭﻭﺣﻪ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ﻭﻋﻄﻔﻪ ﻭﻓﺎﻋﻠﻴﺘﻪ ﺍﻟﺘﻲ ﺗﻤﻴﺰ ﺑﻬﺎ‪ ،‬ﻣﺮﺗﺒﻄﺔ ﻋﻠﻰ ﺍﻟﺪﻭﺍﻡ ﺑﺼﻨﺎﻋﺔ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﻣﺼﺮ‪.‬‬
‫ﻟﻘﺪ ّ‬
‫ﺧﻠﻒ ﻣﻮﺕ ﻳﻮﺳﻒ ﻋﻼﻡ ﻓﺮﺍﻏﴼ ﻣﺆﻟﻤﴼ ﻟﺠﻤﻴﻊ ﻣﻦ ﺭﺍﻓﻘﻪ ﻃﻮﺍﻝ ﺳﻨﻮﺍﺕ ﻋﻤﻠﻪ‪.‬‬
‫ﻫﻴــﺪﻟﺒــﺮﺝ‬
‫ﻣﺼـﺮ‪:‬‬
‫ﺭﺣﻴـﻞ‬
‫ﻋﻤﻴـﺪ‬
‫ﺍﻟﻄﺒـﺎﻋـﺔ‬
‫ﻳﻮﺳﻒ ﻋﻼﻡ ﻳﺘﺮﻙ ﺑﺼﻤﺘﻪ ﺍﻟﻜﺒﻴﺮﺓ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ ﻓﻲ ﻣﺼﺮ‬

‫ﻭﺑﻌﺪ ﺇﻧﻘﻀﺎﺀ ﺑﻀﻌﺔ ﺃﻋﻮﺍﻡ‪ ،‬ﺃﺻﺒﺤﺖ ”ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“ ﺍﻟﻼﻋﺐ ﺍﻟﻮﺣﻴﺪ‬ ‫ﺳـــﻴﺒﻘﻰ ﺍﻟﺤﺎﺩﻱ ﻋﺸﺮ ﻣﻦ ﺃﻏﺴـــﻄﺲ ‪ ٢٠٠٩‬ﺧﺎﻟﺪﴽ ﻓﻲ ﺃﺫﻫﺎﻥ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ‬
‫ﻓﻲ ﺍﻻﺳـــﺘﻴﺮﺍﺩ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﻤﺤﻠﻲ ﻟﻠﻮﺭﻕ‪ ،‬ﻭﻗﺪ ﻟ ُﻘﺐ ﻋـــﻼﻡ ﺑـ ”ﻣﻠﻚ ﺍﻟﻮﺭﻕ“‬ ‫ﺍﻟﻮﻃﻦ ﺍﻟﻌﺮﺑﻲ؛ ﺇﺫ ﺗﻮﻓﻲ ﻓﻲ ﻫﺬﺍ ﺍﻟﻴﻮﻡ ﺍﻟﺴﻴﺪ ﻳﻮﺳﻒ ﺑﻴﻚ ﻋﻼﻡ؛ ﺭﺍﺋﺪ ﻭﻋ ّﺮﺍﺏ‬
‫ﻟﺪﻭﺭﻩ ﺍﻟﻜﺒﻴﺮ ﻓﻲ ﺗﻮﻓﻴﺮ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻭﺃﺻﺒﺢ ﻋﻠﻰ ﺃﺛﺮﻫﺎ ﺃﻛﺒﺮ ﺗﺎﺟﺮ‬ ‫ﻭﻗﺎﺋـــﺪ ﺍﻟﺘﻄﻮﻳﺮ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺠﺎﺭﺓ ﺍﻟـــﻮﺭﻕ ﻓﻲ ﺗﺎﺭﻳﺦ ﻣﺼﺮ ﺍﻟﺤﺪﻳﺚ‪،‬‬
‫ﻟﻠﻮﺭﻕ ﻓﻲ ﺍﻟﺒﻼﺩ‪.‬‬ ‫ﺇﺛﺮ ﺻﺮﺍﻉ ﻣﻊ ﺍﻟﻤﺮﺽ‪.‬‬
‫ﺳـــﺠﻞ ﻋـــﺎﻡ ‪ ١٩٦٨‬ﻧﻘﻄﺔ ﺗﺤـــ ّﻮﻝ ﻓﻲ ﺗﺎﺭﻳـــﺦ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳـــﺔ ﻣﻊ ﺗﻘﺪﻳﻢ‬
‫ّ‬ ‫ﻭﺣﻀـــﺮ ﻣﺮﺍﺳـــﻴﻢ ﺍﻟﻌـــﺰﺍﺀ ﺍﻟﺘـــﻲ ﺃﻗﻴﻤـــﺖ ﻋﻠـــﻰ ﺭﻭﺡ ﺍﻟﻔﻘﻴـــﺪ‪ ،‬ﻋﺪﺩ ﻣـــﻦ ﻛﺒﺎﺭ‬
‫ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ﻓﻲ ﻣﺼﺮ‪ .‬ﻭﻗﺪ ﺃﺭﺍﺩ ﻳﻮﺳـــﻒ ﻋﻼﻡ‪،‬‬ ‫ﺍﻟﻤﺴـــﺆﻭﻟﻴﻦ ﻭﺍﻟﻤﺪﺭﺍﺀ ﺍﻟﺘﻨﻔﻴﺬﻳﻴـــﻦ ﻓﻲ ﺍﻟﺤﻘﻞ ﺍﻟﻄﺒﺎﻋﻲ ﻓـــﻲ ﻣﺼﺮ‪ ،‬ﻭﺃﻋﻀﺎﺀ‬
‫ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻋﺪﺩ ﻣﻦ ﻣﺎﻟﻜﻲ‬
‫ﻭﻣﻮﻇﻔﻲ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻌﺎﻣﺔ ﻭﺍﻟﺨﺎﺻﺔ‪.‬‬
‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬ ‫ﺗﻤﺜﻠـــﺖ ﺭﺅﻳـــﺔ ﺍﻟﺴـــﻴﺪ ﻋـــﻼﻡ ﻓﻲ ﺇﺣـــﺪﺍﺙ ﺛﻮﺭﺓ ﻓﻲ ﺗﺠـــﺎﺭﺓ ﺍﻟـــﻮﺭﻕ ﻓﻲ ﻣﺼﺮ‬
‫ﺍﻟﻤﻬﻨﺪﺱ ﻋﺎﺩﻝ‬ ‫ﻭﺍﻟﻤﻨﻄﻘـــﺔ‪ .‬ﻭﺧﻼﻝ ﺍﻟﻨﺼﻒ ﺍﻷﻭﻝ ﻣﻦ ﺍﻟﻘﺮﻥ ﺍﻟﻌﺸـــﺮﻳﻦ‪ ،‬ﺣﻴﺚ ﻛﺎﻧﺖ ﺗﺠﺎﺭﺓ‬
‫ﻋﻼﻡ‪ ،‬ﻳﻮﺳﻒ ﻋﻼﻡ‪،‬‬
‫ﺍﻟﺘﺠﺎﺭ ﺍﻷﺟﺎﻧﺐ ﻣﻦ ﺑﺮﻳﻄﺎﻧﻴﺎ ﻭﻓﺮﻧﺴـــﺎ ﻭﺑﻌﺾ ﺩﻭﻝ ﺍﻟﻐﺮﺏ‪،‬‬
‫ﺍﻟﻮﺭﻕ ﺣﻜﺮﴽ ﻋﻠﻰ ّ‬
‫ﺍﻟﺮﻭﺍﺋﻲ ﺍﻟﺸﻬﻴﺮ‬
‫ﻛﺎﻥ ُﻳﺒـــﺎﻉ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ ﺑﺄﺳـــﻌﺎﺭ ﺧﻴﺎﻟﻴﺔ ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻟﻢ ﻳﻜﻦ‬
‫ﻧﺠﻴﺐ ﻣﺤﻔﻮﻅ‬
‫ﻭﺍﻟﻨﺎﺷﺮ ﺍﻟﻜﺒﻴﺮ‬
‫ﺑﻤﻘـــﺪﻭﺭ ﻣﺼﺮ ﻛﺴـــﺮ ﻫﺬﺍ ﺍﻟﺤﺎﺟﺰ ﻧﺘﻴﺠـــﺔ ﺇﻓﺘﻘﺎﺭﻫﺎ ﺍﻟﻰ ﺍﻟﺨﺒﺮﺍﺕ ﺍﻟﻤﺘﻤﺮﺳـــﺔ‬
‫ﺍﻟﺴﺤﺎﺭ‪ .‬ﺃﺧﺬﺕ ﻫﺬﻩ‬ ‫ﻓﻲ ﻣﺠﺎﻝ ﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ‪ .‬ﻭﻋﻨﺪ ﺑﻠﻮﻏﻪ ﺳـــﻦ ﺍﻟﺮﺍﺑﻌﺔ ﻭﺍﻟﻌﺸـــﺮﻳﻦ‪ ،‬ﻗ ّﺮﺭ ﻳﻮﺳـــﻒ‬
‫ﺍﻟﺼﻮﺭﺓ ﻋﻘﺐ ﺣﺼﻮﻝ‬ ‫ﻋﻼﻡ ﺗﺤﻘﻴﻖ ﺣﻠﻤﻪ ﻭﻣﺴـــﺎﻋﺪﺓ ﺑﻼﺩﻩ ﻋﻠﻰ ﺇﻳﺠﺎﺩ ﺣﻞ ﻟﻤﺸـــﻜﻠﺔ ﺗﻮﺭﻳﺪ ﺍﻟﻮﺭﻕ‬
‫ﻧﺠﻴﺐ ﻣﺤﻔﻮﻅ ﻋﻠﻰ‬ ‫ﺍﻟﻄﺒﺎﻋـــﻲ ﺍﻟـــﻰ ﻣﺼﺮ‪ ،‬ﺇﺫ ﻭﺿﻊ ﻓﻲ ﻋﺎﻡ ‪ ١٩٤٨‬ﺣﺠﺮ ﺍﻷﺳـــﺎﺱ ﻷﻭﻝ ﺷـــﺮﻛﺔ‬
‫ﺟﺎﺋﺰﺓ ﻧﻮﺑﻞ‬
‫ﻣﺘﺨﺼﺼـــﺔ ﻓـــﻲ ﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ .‬ﻛﻤﺎ ﻗﺎﻡ ﺑﻮﺿﻊ‬
‫ﻳﻮﺳـــﻊ ﻣﻦ ﺇﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺷﺮﻛﺘﻪ ﻓﻲ ﺃﺳﻮﺍﻕ ﺍﻟﻄﺒﺎﻋﺔ‬
‫ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺑﻨﻪ ﻋﺎﺩﻝ‪ ،‬ﺃﻥ ّ‬ ‫ﻭﺗﻨﻔﻴـــﺬ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻣﺘﻄـــﻮﺭﺓ ﻟﺘﻮﺭﻳـــﺪ ﺍﻟـــﻮﺭﻕ ﺍﻟـــﻰ ﻣﺼﺮ ﻣﻦ ﺟﻤﻴـــﻊ ﺃﻧﺤﺎﺀ‬
‫‪ME Printer October 2009‬‬

‫ﺍﻵﺧـــﺬﺓ ﺑﺎﻹﺯﺩﻫـــﺎﺭ ﻋﻦ ﻃﺮﻳﻖ ﺇﺳـــﺘﻴﺮﺍﺩ ﻭﺗﻮﺯﻳﻊ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ‬ ‫ﺍﻟﻌﺎﻟﻢ ﻭﺑﺄﺳﻌﺎﺭ ﺗﻨﺎﻓﺴـــﻴﺔ‪ ،‬ﻭﻛﺎﻥ ﺩﺍﺋﻢ ﺍﻟﺴﻔﺮ ﺍﻟﻰ ﺩﻭﻝ ﺍﻟﺸﺮﻕ ﺍﻷﻗﺼﻰ ﻭﺍﻟﻘﺎﺭﺓ‬
‫ﻓﻲ ﻣﺼﺮ‪ .‬ﻭﻗﺪ ﻧﺠﺤﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻭﺷـــﺮﻛﺎﻩ ﻓـــﻲ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ‬ ‫ﺍﻷﻣﺮﻳﻜﻴﺔ ﺑﺤﺜﴼ ﻋﻦ ﻓﺮﺹ ﺇﺳﺘﺜﻤﺎﺭﻳﺔ ﺟﺪﻳﺪﺓ‪.‬‬

‫‪59‬‬
‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻛﻮﺩﺍﻙ ﺗﺪﺧﻞ ﻓﻲ ﺇﺗﻔﺎﻗﻴﺔ ﺗﻮﺯﻳﻊ ﻣﻊ ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ‬
‫ﺳﺘﻘﻮﻡ ﺍﻟﻬﻮﺷﺎﻥ ﻣﻦ ﻣﻘﺮﻫﺎ ﺑﺎﻟﺮﻳﺎﺽ‪ ،‬ﺑﻤﻬﺎﻡ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﺪﻋﻢ ﺍﻟﻔﻨﻲ ﻟﺘﺸﻜﻴﻠﺔ‬
‫ﻣﺨﺘﺎﺭﺓ ﻣﻦ ﻣﻨﺘﺠﺎﺕ ﻛﻮﺩﺍﻙ‬

‫ﺍﻟﻬﻮﺷﺎﻥ‪ ،‬ﻧﻈﺮﴽ ﻟﺴﻤﻌﺘﻬﺎ ﺍﻟﻤﺘﻤﻴﺰﺓ ﻭﺟﻮﺩﺓ ﺍﻟﺨﺪﻣﺎﺕ‬


‫ﺍﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﺍﻟﻰ ﻋﻤﻼﺋﻬﺎ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‪ .‬ﻛﻤﺎ ﺗﻤﻠﻚ‬
‫”ﺍﻟﻬﻮﺷـــﺎﻥ“ ﻓﺮﻳـــﻖ ﻛﺒﻴﺮ ﻣـــﻦ ﺍﻟﺒﺎﺋﻌﻴـــﻦ ﺍﻟﻤﺆﻫﻠﻴﻦ‬
‫ﻭﻓﺮﻳﻖ ﺁﺧﺮ ﻟﻠﺪﻋﻢ ﺍﻟﻔﻨـــﻲ‪ ،‬ﻭﺍﻟﺬﻳﻦ ﻳﺘﻤﺘﻌﻮﻥ ﺑﻔﻬﻢ‬
‫ﻣﻤﺘﺎﺯ ﻟﻠﻘﻀﺎﻳﺎ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ،‬ﻣﻤﺎ ﻳﻌﻄﻲ‬
‫ﺩﻓﻌـــﴼ ﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﺣﻴﺚ ﻳﺘﻢ‬
‫ﺍﻟﺘﺮﻛﻴﺰ ﺑﺎﻟﺪﺭﺟﺔ ﺍﻷﻭﻟﻰ ﻋﻠﻰ ﻣﺴـــﺎﻋﺪﺓ ﺍﻟﻌﻤﻼﺀ ﻓﻲ‬
‫ﺍﻹﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﻨﺎﺳﺒﺔ ﻭﻓﻘﴼ ﻹﺣﺘﻴﺎﺟﺎﺗﻬﺎ‬
‫ﺍﻟﺨﺎﺻﺔ‪.‬‬
‫ﻳﻘﻮﻝ ﺭﺍﻛﺎﻥ ﺍﻟﻬﻮﺷـــﺎﻥ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﻭﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ‬
‫ﻟﺸـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‪” :‬ﻟﺪﻳﻨﺎ ﺳﻤﻌﺔ ﻣﺒﻨﻴﺔ‬
‫ﻋﻠﻰ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻻﺳﺘﻤﺮﺍﺭﻳﺔ‪ ،‬ﻭﻧﻘﺪﻡ ﻟﻌﻤﻼﺋﻨﺎ ﺃﺣﺪﺙ‬ ‫ﺭﻳﺎﺽ ﻏﻼﻳﻴﻨﻲ‬

‫ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻤﺘﻄـــﻮﺭﺓ‪ .‬ﻭﻣـــﻦ ﺧـــﻼﻝ ﺷـــﺮﺍﻛﺘﻨﺎ ﻣﻊ‬ ‫ﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ ‪ -‬ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ‬
‫ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ‬
‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ‪،‬‬ ‫ﺷـــﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺳﻨﻘﻮﻡ ﺑﺎﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺮﻭﺡ‬
‫ﺭﺍﻛﺎﻥ ﺍﻟﻬﻮﺷـــﺎﻥ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﻭﺍﻟﻤﺪﻳﺮ‬
‫ﺍﻟـــﻰ ﺗﺰﺍﻳﺪ ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫– ﻭ“ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ“ ﻫـــﻲ ﺇﺭﺙ ﻫﺎﻡ ﻟﺼﻨﺎﻋﺔ‬ ‫ﻭﻗﻌـــﺖ ﺷـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ ﺇﺗﻔﺎﻗﻴـــﺔ ﺗﻮﺯﻳﻊ ﻣﻊ ﺷـــﺮﻛﺔ‬
‫ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‪،‬‬
‫ﻓـــﻲ ﺍﻟﻤﻤﻠﻜـــﺔ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺛﻤـــﺔ ﻃﻠـــﺐ ﻛﺒﻴـــﺮ ﻋﻠﻰ‬ ‫ﻓﻨـــﻮﻥ ﺍﻟﺠﺮﺍﻓﻴـــﻚ‪ .‬ﻭﺑﺈﺿﺎﻓـــﺔ ﻣﻨﺘﺠـــﺎﺕ ﻣﺠﻤﻮﻋﺔ‬ ‫ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‬
‫ﻳﺘﺼﺎﻓـــﺢ ﻣﻊ ﺗﺴـــﻴﻚ ﺳﻜﻴﺒﺴـــﻜﻲ‪،‬‬
‫ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﺧﺎﺻﺔ ﻋﻠـــﻰ ﻣﻌﺪﺍﺕ‬ ‫ﻛـــﻮﺩﺍﻙ ﺍﻟﺠﺪﻳﺪﺓ ﺇﻟـــﻰ ﻗﺎﺋﻤﺔ ﺧﺪﻣﺎﺗﻨﺎ‪ ،‬ﺳﻴﺴـــﺎﻋﺪﻧﺎ‬ ‫ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺗﻮﺭﻳـــﺪ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‬
‫ﺍﻟﻌﻀـــﻮ ﺍﻟﻤﻨﺘـــﺪﺏ ﻟﺸـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ‬
‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻼﻣﺔ ﻛـــﻮﺩﺍﻙ؛ ﺇﺫ ﻳﺘﻮﻕ ﺑﻌـــﺾ ﺍﻟﻌﻤﻼﺀ‬ ‫ﻋﻠـــﻰ ﺇﺗﺨﺎﺫ ﺧﻄﻮﺓ ﻛﺒﻴﺮﺓ ﺇﻟـــﻰ ﺍﻷﻣﺎﻡ‪ ،‬ﻭﺗﻘﺪﻳﻢ ﺩﻋﻢ‬ ‫ﻭﻣﻨﺘﺠـــﺎﺕ ﺍﻟﻤﻜﺎﺗـــﺐ‪ .‬ﻭﺗﻨـــﺺ ﺍﻻﺗﻔﺎﻗﻴـــﺔ ﻋﻠﻰ ﺃﻥ‬
‫(‪ ،‬ﻋﻘﺐ ﺗﻮﻗﻴﻊ ﺍﻹﺗﻔﺎﻗﻴﺔ‬
‫‪،(CEEMEAF‬‬
‫)‪CEEMEAF‬‬
‫)‪CEEMEAF‬‬
‫ﺑﻴﻦ ﺍﻟﻄﺮﻓﻴﻦ‬ ‫ﺍﻟـــﻰ ﻣﺸـــﺎﻫﺪﺓ ﻣﺎﻛﻴﻨﺔ ”ﻛﻮﺩﺍﻙ ﻧﻴﻜﺴـــﺒﺮﻳﺲ“ ﻳﺘﻢ‬ ‫ﻓﻮﺭﻱ ﻭﺩﺍﺋﻢ ﻟﺠﻤﻴﻊ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬ ‫ﺗﻘﻮﻡ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﺍﻟﺮﻳﺎﺽ‪،‬‬

‫ﺗﻨﺼﻴﺒﻬـــﺎ ﻟﺪﻯ ﺃﻱ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺤﻠﻴﺔ‪.‬‬ ‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗـــﺎﻝ ﻳﺘﺴـــﻴﻚ ﺳﻜﻴﺒﺴـــﻜﻲ‪ ،‬ﺍﻟﻌﻀـــﻮ‬ ‫ﺑﻤﻬـــﺎﻡ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﻭﺗﻘﺪﻳـــﻢ ﺧﺪﻣﺎﺕ ﺍﻟﺪﻋـــﻢ ﺍﻟﻔﻨﻲ‬

‫ﻓـــﻲ ﺣﻴـــﻦ ّ‬
‫ﻳﻔﻀﻞ ﺍﻟﺒﻌﺾ ﺍﻵﺧﺮ ﺳـــﺒﺮ ﻏﻮﺭ ﺳـــﻮﻕ‬ ‫ﺍﻟﻤﻨﺘﺪﺏ ﻟﺸـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ )‪” :(CEEMEAF‬ﺇﻥ‬ ‫ﻟﻤﺠﻤﻮﻋـــﺔ ﻣﺨﺘـــﺎﺭﺓ ﻣـــﻦ ﻣﻨﺘﺠـــﺎﺕ ﻛـــﻮﺩﺍﻙ ﻣﻦ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﺎﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺎﺕ ﺃﺭﺧﺺ‬ ‫ﺗﻮﺣﻴـــﺪ ﺍﻟﺠﻬﻮﺩ ﻣـــﻊ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‬ ‫ﻗﺒﻴﻞ ﺑﺮﺍﻣﺞ ﺍﻟﺘﺸـــﻐﻴﻞ‪ ،‬ﻭﻣﺎﻛﻴﻨـــﺎﺕ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺛﻤﻨﴼ ﻭﺫﺍﺕ ﻗﺪﺭﺍﺕ ﺑﺪﺍﺋﻴﺔ“‪.‬‬ ‫ﻫﻲ ﺧﻄﻮﺓ ﻃﺒﻴﻌﻴﺔ‪ ،‬ﻓﺴـــﻤﻌﺔ ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻟﺘﺘﻴﺢ ﺑﺬﻟﻚ ﻟﻠﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠﺔ‬

‫ﻭﻳﻀﻴﻒ ﻏﻼﻳﻴﻨﻲ ﺍﻟﻰ ﺃﻥ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺷﻬﺪﺕ ﻟﻐﺎﻳﺔ‬ ‫ﻟﻴـــﺲ ﻟﻬـــﺎ ﻧﻈﻴـــﺮ‪ ،‬ﻭﺗﺸـــﺘﺮﻙ ﻣـــﻊ ﻛـــﻮﺩﺍﻙ ﺑﻨﻔﺲ‬ ‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺃﺣـــﺪﺙ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻵﻥ ﺗﻨﺼﻴـــﺐ ‪ ٦‬ﻣﺎﻛﻴﻨﺎﺕ ”ﻛﻮﺩﺍﻙ ﺩﻳﺠﻴﻤﺎﺳـــﺘﺮ“‬ ‫ﺍﻟﻘﻴـــﻢ‪ .‬ﺇﻥ ﻗﺎﻋـــﺪﺓ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻀﺨﻤﺔ ﻟﺪﻯ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﻭﺍﻟﻘـــﺪﺭﺓ ﻋﻠـــﻰ ﺗﻠﺒﻴـــﺔ ﻃﻠﺒـــﺎﺕ ﺍﻟﻌﻤـــﻼﺀ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ‬

‫ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﻠﻮﻥ ﻭﺍﺣـــﺪ‪ ،‬ﺇﻻ ﺃﻧﻪ ﻟﻢ ﻳﺘـــﻢ ﺗﻨﺼﻴﺐ ﺃﻱ‬ ‫ﺗﻌﻨـــﻲ ﺃﻧﻪ ﻳﻤﻜﻨﻨﺎ ﺍﻟﻮﺻﻮﻝ ﻋﻠـــﻰ ﺍﻟﻔﻮﺭ ﺇﻟﻰ ﺍﻵﻻﻑ‬ ‫ﻟﻠﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺘﻄﻮﺭﺓ‪.‬‬

‫ﻣﺎﻛﻴﻨﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ‪.‬‬ ‫ﻣﻦ ﻣﺆﺳﺴـــﺎﺕ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻰ ﺟﺎﻧﺐ ﺗﻌﺰﻳﺰ ﺣﻀﻮﺭﻧﺎ‬ ‫ﻭﻳﻬـــﺪﻑ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻟـــﺪﻯ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ‬

‫ﺗﻤﺘﻠﻚ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺃﻛﺜﺮ ﻣﻦ ‪ ٣٠‬ﻣﻮﻗﻌﴼ ﻭﺍﻟﺘﻲ‬ ‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﺳـــﻨﻌﻤﻞ ﻣﻌﴼ ﻋﻠﻰ ﺿﻤﺎﻥ ﺃﻥ ﻳﻜﻮﻥ‬ ‫ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﻟﻠﺘﻌﺎﻣـــﻞ ﻣـــﻊ ﻣﺠﻤﻮﻋـــﺔ ﻭﺍﺳـــﻌﺔ ﻣـــﻦ‬

‫ﺗﻐﻄﻲ ﺃﻏﻠﺐ ﺍﻟﻤﺪﻥ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻳﻘﻮﻡ ﻓﻴﻬﺎ ﺃﻛﺜﺮ ﻣﻦ‬ ‫ﻟﺪﻯ ﻫﺬﻩ ﺍﻟﺴـــﻮﻕ ﺍﻟﻀﺨﻤﺔ ﺇﻣﻜﺎﻧﻴـــﺔ ﺍﻟﻮﺻﻮﻝ ﺇﻟﻰ‬ ‫ﺍﻟﻌﻤـــﻼﺀ‪ ،‬ﺑﻤـــﺎ ﻓـــﻲ ﺫﻟـــﻚ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻬﻨﻴـــﺔ‬

‫‪ ١,٢٠٠‬ﻣﻮﻇـــﻒ‪ ،‬ﻭﺑﻤﺎ ﻳﺰﻳﺪ ﻋﻠـــﻰ ‪ ٣٠٠‬ﻣﻦ ﺍﻟﻔﻨﻴﻴﻦ‬ ‫ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻷﻛﺜﺮ ﺗﻄـــﻮﺭﴽ‪ ،‬ﻭﺑﺪﻋﻢ ﻛﺎﻣﻞ ﻣﻦ ﻗﺒﻞ‬ ‫ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻜﺒﻴـــﺮﺓ‪ ،‬ﻭﺃﻗﺴـــﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺪﺍﺧﻠﻴـــﺔ‬

‫ﻭﺍﻟﻤﻬﻨﺪﺳﻴﻦ‪ ،‬ﻋﻠﻰ ﺗﻮﻓﻴﺮ ﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ‪.‬‬ ‫ﻧﺨﺒﺔ ﻋﺎﻟﻴﺔ ﻣـــﻦ ﺍﻟﻤﻬﻨﻴﻴﻦ ﺍﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﻫﺬﺍ‬ ‫ﻭﺍﻟﺠﺎﻣﻌﺎﺕ ﻭﺍﻟﻤﺮﺍﻓﻖ ﺍﻟﻌﺎﻣﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺸـــﺮﻛﺎﺕ‬
‫ﺍﻟﻤﺠﺎﻝ“‪.‬‬ ‫ﻭﺍﻟﻤﺼﺎﺭﻑ ﻭﻣﺮﺍﻛﺰ ﺍﻟﺘﺼﻮﻳﺮ ﻭﺻﺎﻧﻌﻲ ﺍﻷﺧﺘﺎﻡ‪ .‬ﻭﻗﺪ‬
‫ﻳﺸـــﻴﺮ ﺭﻳـــﺎﺽ ﻏﻼﻳﻴﻨﻲ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ‪ -‬ﻗﺴـــﻢ‬ ‫ﺟـــﺎﺀ ﻗﺮﺍﺭ ﻛﻮﺩﺍﻙ ﺑﺎﻟﺪﺧﻮﻝ ﻓﻲ ﺷـــﺮﺍﻛﺔ ﻣﻊ ﺷـــﺮﻛﺔ‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬


‫‪www.meprinter.com‬‬
‫‪ME Printer October 2009‬‬

‫‪60‬‬
‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﻣﺼﺮ‪ :‬ﻣﻄﺎﺑـﻊ ﺍﻟﺸﺮﻃـﺔ ﺗﻘﺘﻨـﻲ ﻃﺎﺑﻌﺘﻴﻦ ﺭﻗﻤﻴﺘﻴﻦ ﻣﻦ ﻛﻮﺩﺍﻙ‬

‫ﺍﻟﻤﻌـﺪﺍﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﺳﺘﺆﻫـﻞ ﻣﻄﺎﺑـــﻊ ﺍﻟﺸﺮﻃﺔ ﻟﺴﺒــﺮ ﻏــﻮﺭ ﺃﺳـﻮﺍﻕ ﺟﺪﻳــﺪﺓ‬

‫ﻛﺸـــﻔﺖ ﺷﺮﻛﺔ ﺳﻴﺪﻫﻢ ﻭﺷﺮﻛﺎﻩ‪ ،‬ﺍﻟﻮﻛﻴﻞ ﺍﻟﺤﺼﺮﻱ‬


‫ﻟﻤﻨﺘﺠـــﺎﺕ ﻛـــﻮﺩﺍﻙ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﻣﺼـــﺮ‪ ،‬ﻋﻦ ﺃﻧﻬﺎ‬
‫ﻗﺎﻣـــﺖ ﺑﺘﻮﺭﻳـــﺪ ﻭﺗﺮﻛﻴـــﺐ ﻭﺗﺸـــﻐﻴﻞ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ‬
‫ﻣﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻼﻣﺔ ﻛـــﻮﺩﺍﻙ ﻟﺼﺎﻟﺢ‬
‫ﻣﻄﺎﺑـــﻊ ﺍﻟﺸـــﺮﻃﺔ ﺍﻟﻤﺼﺮﻳﺔ ﻓﻲ ﺍﻟﻘﺎﻫﺮﺓ‪ .‬ﻭﺑﺤﺴـــﺐ‬
‫ﺍﻟﺸﺮﻛﺔ‪ ،‬ﺗﻀﻤﻨﺖ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺒﺎﻋﺔ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬
‫ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﻤﻠﻮﻧﺔ ”ﻧﻴﻜﺴـــﺒﺮﻳﺲ ﺇﺱ ‪ “٣٠٠٠‬ﻭﺍﻟﺘﻲ‬
‫ُﻳﻤﻜﻨﻬـــﺎ ﻃﺒﺎﻋـــﺔ ‪ ٣,٠٠٠‬ﻓـــﺮﺥ ﻣﻘـــﺎﺱ )‪ (A3‬ﻓﻲ‬
‫ﺍﻟﺴﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﻭﻣﺎﻛﻴﻨﺘﻲ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺃﺣﺎﺩﻳﺔ‬
‫ﺇﻱ ﺇﻛـــﺲ ‪ ،“١٥٠‬ﺗﺘﻤﻴﺰ ﻫﻲ ﺍﻷﺧـــﺮﻯ ﺑﺎﻟﻌﺪﻳﺪ ﻣﻦ‬ ‫ﻭﺗﺰﻭﻳﺮﻫﺎ ﺃﻣﺮﴽ ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﺼﻌﻮﺑﺔ‪.‬‬ ‫ﺍﻟﻠﻮﻥ ﻣﻦ ﻃﺮﺍﺯ ”ﺩﻳﺠﻲ ﻣﺎﺳﺘﺮ ﺇﻱ ﺇﻛﺲ ‪.“١٥٠‬‬
‫ﺍﻟﺨﻮﺍﺹ‪ ،‬ﻣﻨﻬـــﺎ ﺧﺎﺻﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴـــﺮﻋﺎﺕ ﺗﺼﻞ‬ ‫ﻭﺗﺘﻤﻴﺰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ ”ﻧﻴﻜﺴـــﺒﺮﻳﺲ ﺇﺱ‬ ‫ﻭﻗﺎﻝ ﺷـــﺮﻳﻒ ﺳـــﻴﺪﻫﻢ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺷﺮﻛﺔ‬ ‫ﻣﺤﻤﺪ ﺃﺑﻮ ﺯﻫﺮﺓ‬
‫ﻟﻐﺎﻳﺔ ‪ ١٥٠‬ﻓﺮﺥ ﺑﻤﻘﺎﺱ )‪ (A4‬ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ ﺍﻟﻮﺍﺣﺪﺓ‪،‬‬ ‫‪ “٣٠٠٠‬ﺑﺎﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﺨﺼﺎﺋـــﺺ‪ ،‬ﻧﺬﻛﺮ ﻣﻨﻬﺎ ﻋﻠﻰ‬ ‫ﺳـــﻴﺪﻫﻢ ﻭﺷـــﺮﻛﺎﻩ‪ ،‬ﺇﻥ ﻫـــﺬﻩ ﺍﻟﻤﻌﺪﺍﺕ ﻫـــﻲ ﺍﻷﻭﻟﻰ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﻄﺎﺑﻊ ﺍﻟﺸﺮﻃﺔ ﺍﻟﻤﺼﺮﻳﺔ‬
‫ﺃﻱ ‪ ٩,٠٠٠‬ﻓـــﺮﺥ ﻓـــﻲ ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣـــﺪﺓ‪ ،‬ﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻗﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺃﺭﺑﻌﺔ‬ ‫ﻣﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺍﻟﻘﺎﺭﺓ ﺍﻷﻓﺮﻳﻘﻴﺔ‪،‬‬
‫ﺑﺪﻗﺔ ﺗﺴـــﺠﻴﻞ ﻃﺒﺎﻋﻲ ﺗﺼـــﻞ ﻟﻐﺎﻳﺔ ‪ ٦٠٠‬ﻧﻘﻄﺔ ﻓﻲ‬ ‫ﺃﻭ ﺧﻤﺴـــﺔ ﺃﻟﻮﺍﻥ ﻭﻭﺣﺪﺓ ﺗﻐﻄﻴﺔ ﺑﺎﻟﻮﺭﻧﻴﺶ )ﺍﻟﻴﻮﻓﻲ(‬ ‫ﻣﻀﻴﻔـــﴼ ﺃﻥ ﺍﻟﺘﻌﺎﻗﺪ ﻣﻊ ﻣﻄﺎﺑﻊ ﺍﻟﺸـــﺮﻃﺔ ﻋﻠﻰ ﺗﻮﺭﻳﺪ‬
‫ﺍﻟﺒﻮﺻـــﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻗﺪﺭﺗﻬـــﺎ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻋﺎﻟـــﻲ ﺍﻟﻠﻤﻌـــﺎﻥ‪ ،‬ﻭﺍﻟﻄﺒﺎﻋﺔ ﺑﺪﻗﺔ ﺗﺴـــﺠﻴﻞ ﻃﺒﺎﻋﻲ‬ ‫ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﺔ ﺭﻗﻤﻴﺔ ﻳﻌﺪ ﺧﻄﻮﺓ ﻫﺎﻣﺔ ﻭﻓﺎﺻﻠﺔ ﻓﻲ‬
‫ﻋﻠﻰ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ )ﺑﺄﻭﺯﺍﻥ ﺗﺘﺮﺍﻭﺡ‬ ‫ﺗﺼـــﻞ ﻟﻐﺎﻳـــﺔ ‪ ٦٠٠‬ﻧﻘﻄﺔ ﻓـــﻲ ﺍﻟﺒﻮﺻﺔ‪ ،‬ﻓـــﻲ ﺍﻟﻮﻗﺖ‬ ‫ﻣﺴﻴﺮﺓ ﺍﻟﺸﺮﻛﺔ‪.‬‬
‫ﻣﻦ ‪ ٦٠‬ﺍﻟﻰ ‪ ٢٦٦‬ﺟﻢ‪/‬ﻡ‪.(٢‬‬ ‫ﺍﻟﺬﻱ ﻳﺼﻞ ﻓﻴـــﻪ ﺃﻗﺼﻰ ﻣﻘﺎﺱ ﻟﻸﻓﺮﺥ ﺍﻟﻰ ‪٣٥,٦‬‬ ‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﻣﺤﻤﺪ ﺃﺑﻮ ﺯﻫﺮﺓ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﻄﺎﺑﻊ‬
‫ﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟﻰ ﺃﻥ ﻣﻄﺎﺑﻊ ﺍﻟﺸﺮﻃﺔ ﻗﺪ ﺗﺄﺳﺴﺖ‬ ‫‪ ٥٢ x‬ﺳـــﻢ ﻭﺃﻗﺼﻰ ﻣﻘـــﺎﺱ ﻃﺒﺎﻋﻲ ﺍﻟﻰ ‪٥١ x ٣٤‬‬ ‫ﺍﻟﺸـــﺮﻃﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﺇﻥ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬
‫ﻓﻲ ﻧﻬﺎﻳﺔ ﺗﺴـــﻌﻴﻨﻴﺎﺕ ﺍﻟﻘﺮﻥ ﺍﻟﻤﺎﺿـــﻲ‪ ،‬ﻭﻫﻲ ﺗﻘﻮﻡ‬ ‫ﺳـــﻢ‪ .‬ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﺗﺘﻴـــﺢ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻣﻦ ﻛﻮﺩﺍﻙ ﺳـــﺘﺆﻫﻞ ﺍﻟﻤﻄﺎﺑﻊ ﻟﻠﺪﺧﻮﻝ ﻓﻲ ﺃﺳـــﻮﺍﻕ‬
‫ﺑﻄﺒﺎﻋـــﺔ ﺟﻤﻴﻊ ﻣﻄﺒﻮﻋﺎﺕ ﻭﺯﺍﺭﺓ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺍﻟﻤﺼﺮﻳﺔ‬ ‫ﻋﻠﻰ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ )ﺑﺄﻭﺯﺍﻥ ﺗﺘﺮﺍﻭﺡ‬ ‫ﺟﺪﻳـــﺪﺓ ﻭﺗﻨﻔﻴـــﺬ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻗﻠﻴﻠﺔ ﺍﻟﻌﺪﺩ ﻭﺑﺸـــﻜﻞ‬
‫ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺫﺍﺕ ﺍﻟﻘﻴﻤﺔ ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬ ‫ﻣـــﻦ ‪ ٦٠‬ﺍﻟـــﻰ ‪ ٣٥٠‬ﺟـــﻢ‪/‬ﻡ‪ ،(٢‬ﺍﻟﻰ ﺟﺎﻧـــﺐ ﻗﺪﺭﺗﻬﺎ‬ ‫ﺳـــﺮﻳﻊ ﻭﺇﻗﺘﺼﺎﺩﻱ ﻭﺑﻤﻌﻠﻮﻣـــﺎﺕ ﻣﺘﻐﻴﺮﺓ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ‬
‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺘﻨﻮﻋﺔ‪.‬‬ ‫ﺍﻟﻤﺠﺴﻤﺔ )ﺛﻼﺛﻴﺔ‬
‫ّ‬ ‫ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ‬ ‫ﺗﻨﻔﻴﺬ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺨﺼﺎﺋﺺ ﺍﻟﺘﺄﻣﻴﻨﻴﺔ ﻣﺜﻞ ﺍﻷﺣﺒﺎﺭ‬
‫ﺍﻷﺑﻌﺎﺩ(‪.‬‬ ‫ﺛﻼﺛﻴـــﺔ ﺍﻷﺑﻌـــﺎﺩ ﻭﺍﻟﺘﻲ ﺗﻀﻴـــﻒ ﻋﻠـــﻰ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬
‫ﺃﻣـــﺎ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺃﺣﺎﺩﻳﺔ ﺍﻟﻠﻮﻥ ”ﺩﻳﺠﻲ ﻣﺎﺳـــﺘﺮ‬ ‫ﺍﻟﻤﺆﻣﻨـــﺔ ﻗﻴﻤﺔ ﻛﺒﻴﺮﺓ‪ ،‬ﻭﺗﺠﻌـــﻞ ﻣﻦ ﻋﻤﻠﻴﺔ ﺗﻘﻠﻴﺪﻫﺎ‬

‫ﺍﻟﻴﻤﻦ‪” :‬ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ“ ﺗﻌﻘﺪ ﻣﻊ ”ﺩﻳﻨﺎﻏﺮﺍﻑ“ ﺻﻔﻘﺔ ﻟﺸﺮﺍﺀ ﺟﻬﺎﺯ ﺇﺧﺮﺍﺝ‬


‫ﺍﻷﻟﻮﺍﺡ ﻣﻦ ”ﻓﻮﺟﻲ ﻓﻴﻠﻢ“‬
‫ﺍﻹﺳﺘﺜﻤﺎﺭﺍﻟﺠﺪﻳﺪ ﺳ ُﻴﺴﻬﻢ ﻓﻲ ﺗﻌﺰﻳﺰ ﻗﺪﺭﺍﺕ ﺍﻟﻤﺆﺳﺴﺔ ﻋﻠﻰ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺗﻨﺎﻣﻲ ﺇﻧﺘﺸﺎﺭ ﺍﻟﺼﺤﻴﻔﺔ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ‪ .‬ﻛﻤﺎ ﺗﺮﺑﻄﻨﺎ ﺑـ ”ﺩﻳﻨﺎﻏﺮﺍﻑ“ ﻋﻼﻗﺔ ﺗﺠﺎﺭﻳﺔ‬ ‫ﻗﺎﻣﺖ ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﺻﻨﻌﺎﺀ‪ ،‬ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ‬
‫ﺟﻴﺪﺓ ﻣﺒﻨﻴﺔ ﻋﻠﻰ ﺳـــﻤﻌﺘﻬﻢ ﺍﻟﻤﻤﺘﺎﺯﺓ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪،‬‬ ‫ﺑﺠﻬـــﺎﺯ ﺟﺪﻳﺪ ﻹﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗـــﻲ ﺑﻲ( ﻣﻦ‬
‫ﻭﻣﻦ ﺧﺒﺮﺗﻨﺎ ﺍﻟﺴﺎﺑﻘﺔ ﻭﺍﻟﺠﻴﺪﺓ ﻓﻲ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﻢ“‪.‬‬ ‫ﻃـــﺮﺍﺯ ﻓﻮﺟﻲ ﻓﻴﻠـــﻢ )‪ ،(Luxel V-8 MAL‬ﻭﺫﻟﻚ‬
‫ﻭﺧﺘﻢ ﻗﺎﺋ ً‬
‫ﻼ‪” :‬ﺗﺸﻬﺪ ﺍﻟﻴﻤﻦ ﺣﺎﻟﻴﴼ ﻃﻠﺒﴼ ﻣﺮﺗﻔﻌﴼ ﻋﻠﻰ‬ ‫ﺑﻐﻴـــﺔ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺗﻨﺎﻣﻲ ﺇﻧﺘﺸـــﺎﺭ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﻴﻮﻣﻴﺔ‬
‫ﺗﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻭﻧﺘﻮﻗﻊ ﺇﺭﺗﻔﺎﻉ ﻫﺬﺍ‬ ‫ﻭﺩﻋﻢ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺘﺎﺑﻊ ﻟﻠﻤﺆﺳﺴـــﺔ‪.‬‬
‫ﺍﻟﻄﻠﺐ ﻓﻲ ﻏﻀﻮﻥ ﺍﻟﺨﻤﺲ ﺳﻨﻮﺍﺕ ﺍﻟﻤﻘﺒﻠﺔ“‪.‬‬ ‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﻗﺎﻣـــﺖ ﺍﻟﺼﺤﻴﻔﺔ ﺑﺘﻨﺼﻴـــﺐ ﺑﺮﻧﺎﻣﺞ‬
‫)‪ (Dynastrip‬ﺇﺻﺪﺍﺭ )‪.(v.5.3.1‬‬
‫ﺧـــﺺ ﺑﻪ ﻣﺠﻠﺘﻨـــﺎ‪ ،‬ﻗﺎﻝ ﻋﻠـــﻲ ﻧﺎﺟﻲ‬
‫ّ‬ ‫ﻭﻓـــﻲ ﺣﺪﻳﺚ‬
‫‪ME Printer October 2009‬‬

‫ﺍﻟﺮﻋـــﻮﻱ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻓـــﻲ ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ‪:‬‬


‫”ﺍﻟﻰ ﺟﺎﻧـــﺐ ﻗﻴﺎﻣﻨﺎ ﺑﻄﺒﺎﻋﺔ ﺍﻟﺼﺤـــﻒ‪ ،‬ﻧﻘﻮﻡ ﻛﺬﻟﻚ‬
‫ﺑﺘﻨﻔﻴـــﺬ ﺃﻋﻤـــﺎﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ‬
‫ﺗﺒﻌﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ ،‬ﺇﺳﺘﺜﻤﺮﻧﺎ ﺑﻬﺬﺍ ﺍﻟﻨﻈﺎﻡ‬
‫ﺑﺴـــﺒﺐ ﺣﺎﺟﺘﻨـــﺎ ﺇﻟﻴﻪ ﻓـــﻲ ﺗﻨﻔﻴـــﺬ ﺃﻋﻤـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫‪61‬‬
‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪” :‬ﺍﻟﺒﻴﺎﻥ“ ﺗﺆﻭﻱ ﺃﺿﺨﻢ ”ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺑﻄﺮﻳﻘﺔ‬
‫ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ“ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬
‫ﻣﺎﻛﻴﻨﺔ ”ﺭﺍﺑﻴﺪﺍ ‪ “١٨٥‬ﻣﻦ ﻛﻲ ﺑﻲ ﺃﻱ ﺗﺄﺗﻲ ﻣﻠﺤﻘﺔ ﺑﺈﺛﻨﻲ ﻋﺸﺮﺓ ﻭﺣﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻄﻼﺀ ﻭﺍﻟﺘﺠﻔﻴﻒ‬

‫ﺷـــﺮﻛﺔ ﺍﻟﻌﺒﻴﻜﺎﻥ ﻟﻠﺘﻐﻠﻴﻒ‪ ،‬ﻭﺑﻴﻊ ﻣﺎﻛﻴﻨﺔ ﻛﻲ ﺑﻲ ﺃﻱ‬ ‫ﻓﻲ ﺍﻟﺴﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪.‬‬


‫ﺍﻟـــﻰ ﻣﺠﻤﻊ ﺍﻟﻤﻠﻚ ﻓﻬﺪ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﺮﺁﻥ ﺍﻟﻜﺮﻳﻢ‪ .‬ﺇﺫ‬ ‫ﻭﻭﻓﻘـــﴼ ﻟـ ﻛﻲ ﺑﻲ ﺃﻱ‪ ،‬ﺳـــﺘﻘﻮﻡ ”ﺍﻟﺒﻴﺎﻥ“ ﺑﺈﺳـــﺘﺨﺪﺍﻡ‬
‫ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻗﻤﻨـــﺎ ﺗﺰﻭﻳﺪ ﻣﺠﻤﻊ ﺍﻟﻤﻠﻚ‬ ‫ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ ﻓـــﻲ ﺗﻨﻔﻴـــﺬ ﻣﻬـــﺎﻡ ﻃﺒﺎﻋـــﺔ‬
‫ﻓﻬـــﺪ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﺮﺁﻥ ﺑﺠﻬﺎﺯ ﻧﺴـــﺦ ﻣﻦ ﺇﺧﺘﺮﺍﻉ ﻛﻲ‬ ‫ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻟﺠﺪﺍﺭﻳـــﺔ‪ ،‬ﻭﺃﻋﻤـــﺎﻝ ﺍﻟﺘﻐﻠﻴـــﻒ ﺑﺎﻟﻘﻄﻊ‬
‫ُ‬
‫ﺑـــﻲ ﺃﻱ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﺘﻴﺢ ﺇﻣﻜﺎﻧﻴﺔ ﻣﻌﺎﻳﻨﺔ ﺍﻟﻨﺺ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺍﻟﻜﺒﻴﺮ ﻭﺍﻟﻤﺘﻀﻤﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺒﺎﺷﺮﺓ ﻋﻠﻰ ﺍﻟﻜﺮﺗﻮﻥ‬
‫‪ ،pdf‬ﻭﻫﻮ‬
‫ﺍﻟﻤﻄﺒﻮﻉ ﻣﻊ ﺍﻟﻨﺺ ﺍﻷﺻﻠﻲ ﻓﻲ ﻣﻠﻒ ﺍﻟـ ‪pdf‬‬ ‫ﺍﻟﻤﻤـــ ّﻮﺝ‪ ،‬ﻭﻗﺪ ﺯﻭﺩﺕ ﺑﺨﻮﺍﺹ ﻓﻨﻴـــﺔ ﻋﺪﻳﺪﺓ‪ ،‬ﻭﻣﻨﻬﺎ‬
‫ﻣﺎ ﻳﻌﻄﻲ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻘﺮﺁﻥ ﻣﺰﻳﺪﴽ ﻣﻦ ﺍﻟﺪﻗﺔ“‪.‬‬ ‫ﺍﻟﻄـــﻼﺀ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻴﻮﻓـــﻲ‪ ،‬ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﺪﺍﺧﻠﻲ‬
‫ﻭﺃﻓﺎﺩ ﻣﺴـــﺆﻭﻟﻮ ﺍﻟﺸﺮﻛﺔ ﺑﺄﻥ ﻣﺎﻛﻴﻨﺔ ﺍﻟـ ”ﺭﺍﺑﻴﺪﺍ ‪“١٨٥‬‬ ‫ﺑﺎﻟﻬﺎﻳﺒﺮﺩ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬
‫ﻣـــﻦ ﻛﻲ ﺑﻲ ﺃﻱ ﻭﺍﻟﻤﻠﺤﻘﺔ ﺑـ ‪ ١٢‬ﻭﺣﺪﺓ ﻃﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ‬ ‫ﻳﻘﻮﻝ ﺍﻟﺪﻛﺘﻮﺭ ﺗﻮﻓﻴﻖ ﻓﻮﺯﻱ‪ ،‬ﻣﺪﻳﺮ ﻣﺒﻴﻌﺎﺕ ﺍﻟﻤﻨﻄﻘﺔ‬
‫ﻭﺣـــﺪﺍﺕ ﻃﻼﺀ ﻣﺰﺩﻭﺟﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺳـــﻴﺘﻢ ﺗﻮﺭﻳﺪﻫﺎ ﺍﻟﻰ‬ ‫– ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺷﺮﻛﺔ ﻛﻲ ﺑﻲ ﺃﻱ‪” :‬ﺗﻌﺪ ﻣﺎﻛﻴﻨﺔ‬
‫ﺩ‪ .‬ﺗﻮﻓﻴﻖ ﻓﻮﺯﻱ‬
‫ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺒﻴﺎﻥ‪ ،‬ﻫﻲ ﺑﻼ ﺃﺩﻧﻰ ﺷـــﻚ ﺃﺣﺪﺙ ﻣﻨﺘﺞ‬ ‫ﺍﻟﺮﺍﺑﻴـــﺪﺍ ‪ ١٨٥‬ﺍﻷﻭﻟـــﻰ ﻣـــﻦ ﻧﻮﻋﻬﺎ ﺍﻟﺘـــﻲ ﺗﻘﻮﻡ ﻛﻲ‬
‫ﻣﺪﻳﺮ ﻣﺒﻴﻌﺎﺕ ﺍﻟﻤﻨﻄﻘﺔ – ﺍﻟﺸﺮﻕ‬
‫ﺍﻷﻭﺳﻂ‪ ،‬ﺷﺮﻛﺔ ﻛﻲ ﺑﻲ ﺃﻱ‬ ‫ﺗﻘﻨـــﻲ ﻣﻦ ﻧﻮﻋـــﻪ ﺗﻘﻮﻡ ﻛﻲ ﺑـــﻲ ﺃﻱ ﺑﺼﻨﻌﻪ‪ ،‬ﻭﺍﻟﺬﻱ‬ ‫ﺑـــﻲ ﺃﻱ ﺑﺘﻨﺼﻴﺒﻬـــﺎ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪.‬‬
‫ﺳـــﻴﻀﻴﻒ ﺑﻌـــﺪﴽ ﻣﻤﻴﺰﴽ ﻟﻬﻨﺪﺳـــﺔ ﺗﺼﻨﻴـــﻊ ﻣﺎﻛﻴﻨﺎﺕ‬ ‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻓﻬـــﻲ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ ﻣـــﻦ ﻧﻮﻋﻬﺎ ﻓﻲ‬
‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪.‬‬ ‫ﺍﻟﻌﺎﻟﻢ ﻣﺘﻮﻓﺮﺓ ﺑﻬﺬﻩ ﺍﻷﺑﻌـــﺎﺩ‪ .‬ﻳﻤﻜﻦ ﻟﻬﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‬ ‫ﺗﺘﺄﻫﺐ ”ﺍﻟﺒﻴﺎﻥ ﺍﻟﻘﺎﺑﻀﺔ“‪ ،‬ﻭﻫﻲ ﻣﺠﻤﻮﻋﺔ ﺷـــﺮﻛﺎﺕ‬
‫ﺗﺠـــﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟـــﻰ ﺃﻥ ﺷـــﺮﻛﺔ ﺍﻟﺒﻴـــﺎﻥ ﺍﻟﻘﺎﺑﻀـــﺔ‬ ‫ﺗﻨﻔﻴـــﺬ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻬـــﺎﻡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻋﻠﻰ ﻣﺨﺘﻠﻒ‬ ‫ﺳﻌﻮﺩﻳﺔ ﺗﻨﺸﻂ ﻓﻲ ﺍﻟﻤﺠﺎﻟﻴﻦ ﺍﻟﺘﺠﺎﺭﻱ ﻭﺍﻹﻋﻼﻣﻲ‪،‬‬
‫ﺗﺄﺳﺴـــﺖ ﻋـــﺎﻡ ‪ ،١٩٨٠‬ﻭﺗﻄﻮﺭﺕ ﻓﻴﻤـــﺎ ﺑﻌﺪ ﻟﺘﺼﺒﺢ‬ ‫ﺍﻟﻤﻘﺎﺳـــﺎﺕ‪ ،‬ﻧﺬﻛﺮ ﻣﻨﻬﺎ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻃﺒﺎﻋﺔ‬ ‫ﻭﻣﻘﺮﻫﺎ ﺍﻟﺮﻳﺎﺽ‪ ،‬ﻹﺳـــﺘﻼﻡ ﺃﺿﺨـــﻢ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‬
‫ﺇﺣـــﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﺗﻘﺪﻳـــﻢ ﺍﻟﺨﺪﻣﺎﺕ‬ ‫ﺍﻟﻤﺠـــﻼﺕ‪ ،‬ﻭﺍﻟﺒﻮﺳـــﺘﺮﺍﺕ ﻭﻃﺒﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴﻒ‪ .‬ﻭﺍﻟﻰ‬ ‫ﺃﻭﻓﺴـــﺖ ﺑﻄﺮﻳﻘﺔ ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻷﻓﺮﺥ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ‬
‫ﺍﻹﻋﻼﻣﻴﺔ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ .‬ﻭﻛﺎﻧﺖ‬ ‫ﺟﺎﻧـــﺐ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﺮﺍﺑﻴـــﺪﺍ ‪ ،١٨٥‬ﻧﺘﻔـــﺎﻭﺽ ﺣﺎﻟﻴﴼ ﻣﻊ‬ ‫ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺍﻟﺘﻲ ﺳـــﻴﺘﻢ ﺗﻮﺭﻳﺪﻫﺎ ﺍﻟـــﻰ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺘﺎﺑﻌﺔ‬
‫ﺷـــﺮﻛﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻠﻤﺠﻤﻮﻋﺔ ﺃﻭﻝ ﻣﻄﺒﻌﺔ ﻓﻲ‬ ‫”ﺍﻟﺒﻴﺎﻥ“ ﻋﻠﻰ ﺗﺰﻭﻳﺪﻫﻢ ﺑﻤﺎﻛﻴﻨﺘﻲ ﺭﺍﺑﻴﺪﺍ ‪.“٢٠٥‬‬ ‫ﻟﻠﻤﺠﻤﻮﻋﺔ ﻓﻲ ﺑﺪﺍﻳﺔ ﻋﺎﻡ ‪.٢٠١٠‬‬
‫ﺍﻟﻤﻤﻠﻜﺔ ﺗﻘﻮﻡ ﺑﺈﺳﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ ﻟﻮﻥ‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺳـــﻴﻘﻮﻡ ﻣﻮﺯﻋﻨﺎ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ‪ ،‬ﺷـــﺮﻛﺔ‬ ‫ﻭﺗﺄﺗـــﻲ ﻣﺎﻛﻴﻨـــﺔ ”ﺭﺍﺑﻴـــﺪﺍ ‪ “١٨٥‬ﻣـــﻦ ﻛـــﻲ ﺑـــﻲ ﺃﻱ‬
‫ﻭﻣﻠﺤﻘـــﺔ ﺑﻮﺣﺪﺓ ﻃـــﻼﺀ ﺍﻟﻴﻮﻓﻲ‪ ،‬ﻭﻗـــﺪ ﻗﺎﻣﺖ ﻣﺆﺧﺮﴽ‬ ‫ﺍﻟﺨﺮﺍﻓﻲ‪ ،‬ﺑﺘﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻟﻬﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪،‬‬ ‫ﻭﺍﻟﺘـــﻲ ﺗُﺴـــﺘﺨﺪﻡ ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ ﺟـــﺪﴽ‬
‫ﺑﺈﺿﺎﻓﺔ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻭﻳﻮﺟـــﺪ ﻟﺪﻳﻬـــﻢ ﻓﺮﻳﻖ ﻓﻨـــﻲ ﻣﺆﻟﻒ ﻣـــﻦ ﺣﻮﺍﻟﻲ ‪١٥‬‬ ‫)‪ (XXXLplus‬ﻭﺑﻤﻘـــﺎﺱ ‪ ١٨٥ x ١٣٠‬ﺳـــﻢ‪،‬‬
‫ﺍﻟﻤﺘﻄﻮﺭﺓ ﺍﻟﻰ ﺃﻗﺴـــﺎﻡ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻣﻬﻨﺪﺳـــﴼ‪ ،‬ﻭﺍﻟﺬﻳـــﻦ ﺳـــﻨﻘﻮﻡ ﺑﺘﺪﺭﻳﺒﻬﻢ ﻋﻠـــﻰ ﺻﻴﺎﻧﺔ‬ ‫ﻣﻠﺤﻘﺔ ﺑﺈﺛﻨﻲ ﻋﺸـــﺮﺓ ﻭﺣﺪﺓ؛ ﺳﺒﻊ ﻭﺣﺪﺍﺕ ﻟﻠﻄﺒﺎﻋﺔ‬
‫ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻬـــﺎ‪ .‬ﻭﺗﻌﺪ ﺍﻟﺮﺍﺑﻴـــﺪﺍ ‪ ١٨٥‬ﺃﻭﻝ‬ ‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻟﻤﻘﺎﺳﺎﺕ ﺍﻟﺼﺨﻤﺔ“‪.‬‬ ‫ﺍﻟﻤﻠﻮﻧـــﺔ ﻳﺘﺒﻌﻬـــﺎ ﻭﺣﺪﺓ ﻟﻠﻄـــﻼﺀ‪ ،‬ﻭﺣﺪﺗـــﻲ ﺗﺠﻔﻴﻒ‬
‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴـــﺖ ﺑﻄﺮﻳﻘـــﺔ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ‪،‬‬ ‫ﻭﻳﺸـــﻴﺮ ﻓـــﻮﺯﻱ ﺍﻟﻰ ﺃﻧـــﻪ ﺗﻢ ﻓـــﻲ ﺍﻷﺷـــﻬﺮ ﺍﻟﺜﻤﺎﻧﻲ‬ ‫ﻭﺳـــﻄﻴﺔ ﻭﻭﺣﺪﺗﻲ ﻃﻼﺀ ﻭﺗﺠﻔﻴـــﻒ ﺃﺧﺮﻳﺘﻴﻦ‪ .‬ﻭﻗﺪ‬
‫ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ ﺑﺸﺮﺍﺋﻬﺎ ﻣﻦ ﻛﻲ ﺑﻲ ﺃﻱ‪.‬‬ ‫ﺍﻟﻤﺎﺿﻴـــﺔ‪ ،‬ﺑﻴـــﻊ ﺛـــﻼﺙ ﻣﺎﻛﻴﻨـــﺎﺕ ﺭﺍﺑﻴـــﺪﺍ ‪ ١٠٦‬ﺍﻟﻰ‬ ‫ﺻﻤﻤـــﺖ ﺟﻤﻴﻊ ﻫﺬﻩ ﺍﻟﻮﺣـــﺪﺍﺕ ﻹﻧﺘﺎﺝ ‪ ٩,٠٠٠‬ﻓﺮﺥ‬

‫ﻣﺼﺮ‪ :‬ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ ﺗﺴﺘﺜﻤﺮ ﻓﻲ ﻣﺎﻛﻴﻨﺘﻲ ”ﻛﻮﻟﺒﻮﺱ“ ﻟﻠﺘﺠﻠﻴﺪ‬


‫ﺑﺎﻟﺒﺸﺮﻭﺍﻟﺘﻐﺮﻳﺔ‬
‫ﻣﻜﻤـ ً‬
‫ﻼ ﻟﻤﺴﻴـﺮﺓ ﺍﻟﻬﻴﺌﺔ ﻧﺤﻮ ﺗﻄﻮﻳـﺮ ﻭﺗﺤﺪﻳﺚ ﻣﻄﺎﺑﻌﻬـﺎ‬ ‫ﺍﻹﺳﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ ﻳﺄﺗـﻲ ّ‬
‫ﻭﻫﻲ ﻣﺎﺩﺓ ﻻﺻﻘﺔ ﺣﺮﺍﺭﻳﺔ ﺗﺬﻭﺏ ﻭﺗﻨﺼﻬﺮ ﺑﺎﻟﺤﺮﺍﺭﺓ‪،‬‬ ‫ﺷﻤﻠﺖ ﺍﻟﺘﺤﺪﻳﺚ ﺍﻟﻜﺎﻣﻞ ﻟﻘﺴﻢ ﺍﻟﺘﺠﻬﻴﺰﺍﺕ ﺍﻟﻔﻨﻴﺔ‪،‬‬ ‫ﺃﻋﻠﻨـــﺖ ﺍﻟﻬﻴﺌـــﺔ ﺍﻟﻌﺎﻣﺔ ﻟﺸـــﺌﻮﻥ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻷﻣﻴﺮﻳﺔ‬
‫ﻭﺗُﺴـــﺘﺨﺪﻡ ﻓﻲ ﺗﻐﺮﻳﺔ ﻭﻟﺼﻖ ﻣﻼﺯﻡ ﻭﻛﻌﺐ ﻭﻏﻼﻑ‬ ‫ﻭﺇﻧﺸـــﺎﺀ ﻣﺒﻨﻰ ﺣﺪﻳﺚ ﻟﻤﺎﻛﻴﻨﺔ ﺍﻟــــ ”ﻛﻮﻣﺒﺎﻛﺘﺎ ‪“٢١٥‬‬ ‫ﻋـــﻦ ﺃﻧﻬﺎ ﻗﺎﻣﺖ ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﺧﻄﻴـــﻦ ﺟﺪﻳﺪﻳﻦ‬
‫ﺍﻟﻜﺘﺐ‪ .‬ﻛﻤﺎ ﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻟﻤﺎﺩﺓ ﺑﻘﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺗﻜﻮﻳﻦ‬ ‫ﻭﻭﺣﺪﺍﺗﻬـــﺎ ﺍﻟﺘﻜﻤﻴﻠﻴـــﺔ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺗﺠﺪﻳـــﺪ ﻣﻌﻈﻢ‬ ‫ﻟﻠﺒﺸﺮ ﻭﺍﻟﺘﻐﺮﻳﺔ ﻣﺎﺭﻛﺔ ﻛﻮﻟﺒﻮﺱ ﺍﻷﻟﻤﺎﻧﻴﺔ ﻣﻦ ﻃﺮﺍﺯ‬
‫ﺗﺤﻤـــﻞ ﻭﻣﻘﺎﻭﻣﺔ ﺩﺭﺟﺎﺕ‬
‫ﻓﻴﻠﻢ ﻣﺮﻥ ﻭﻣﺘﻴﻦ ﻳﻤﻜﻨﻪ ّ‬ ‫ﺃﻗﺴـــﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺠﻠﻴـــﺪ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫)‪ .(KM 473‬ﻭﺑﻌﺪ ﻃﺮﺡ ﻣﻨﺎﻗﺼﺔ ﻋﻠﻨﻴﺔ ﺇﺷـــﺘﺮﻛﺖ‬
‫ﺣﺮﺍﺭﺓ ﺗﺘﺮﺍﻭﺡ ﺑﻴﻦ )‪ (٣٠-‬ﻭ)‪ (١٦٠+‬ﺩﺭﺟﺔ ﻣﺌﻮﻳﺔ‪.‬‬ ‫ﻭﺍﻹﺩﺍﺭﺍﺕ ﺍﻷﺧﺮﻯ ﻓﻲ ﺍﻟﻬﻴﺌﺔ‪.‬‬ ‫ﻓﻴﻬﺎ ﺑﻌﺾ ﺷـــﺮﻛﺎﺕ ﺍﻟﺘﻮﺭﻳـــﺪ ﺍﻟﻤﺤﻠﻴـــﺔ ﻭﺍﻟﻌﺎﻟﻤﻴﺔ‪،‬‬
‫ُﻳﺬﻛـــﺮ ﺃﻥ ”ﺍﻟﻤﻄﺒﻌﺔ ﺍﻷﻣﻴﺮﻳﺔ“ ﻓـــﻲ ﺑﻮﻻﻕ ﻛﺎﻧﺖ ﻗﺪ‬ ‫ﺗﺘﻜـــﻮﻥ ﻣﺎﻛﻴﻨـــﺔ )‪ (KM 473‬ﻣـــﻦ ﻛﻮﻟﺒـــﻮﺱ ﻣﻦ‬ ‫ﻭﻗـــﻊ ﺇﺧﺘﻴﺎﺭ ﺍﻟﻬﻴﺌﺔ ﻋﻠﻰ ﺷـــﺮﻛﺔ ﺗﻜﺴـــﺘﻲ‪ ،‬ﺍﻟﻮﻛﻴﻞ‬
‫‪١٨٢٠‬ﻡ‪ ،‬ﻭﺍﻓﺘﺘﺤﺖ ﺭﺳﻤﻴﴼ ﻓﻲ ﻋﻬﺪ‬
‫ﺗﺄﺳﺴﺖ ﻓﻲ ﻋﺎﻡ ‪١٨٢٠‬‬ ‫‪ ١٥‬ﻭﺣـــﺪﺓ ﺁﻟﻴﺔ ﻟﺠﻤﻊ ﺍﻟﻤﻼﺯﻡ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﻭﺣﺪﺓ‬ ‫ﺍﻟﺤﺼـــﺮﻱ ﻟﻤﻌﺪﺍﺕ ﻛﻮﻟﺒﻮﺱ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻟﻜﻲ ﺗﻘﻮﻡ‬
‫ﺍﻟﻮﺍﻟﻲ ﻣﺤﻤﺪ ﻋﻠﻲ ﺑﺎﺷـــﺎ ﻋﺎﻡ ‪١٨٢١‬ﻡ‪ .‬ﻭﻛﺎﻧﺖ ﺗﻄﺒﻊ‬ ‫ﻟﻠﺘﻐﺬﻳـــﺔ ﺍﻟﻴﺪﻭﻳـــﺔ‪ ،‬ﻭﻫـــﻲ ﺗﺘﻤﻴﺰ ﺑﺄﻋﻠﻰ ﻣﺴـــﺘﻮﻳﺎﺕ‬ ‫ﺑﺘﻮﺭﻳﺪ ﻭﺗﻨﺼﻴﺐ ﺍﻟﺨﻄﻴﻦ ﺍﻟﻤﺬﻛﻮﺭﻳﻦ‪.‬‬
‫‪ME Printer October 2009‬‬

‫ﺍﻟﻜﺘـــﺐ ﺍﻟﻌﺴـــﻜﺮﻳﺔ ﻟﻠﺠﻴﺶ‪ ،‬ﺛﻢ ﺗﻄـــﻮﺭﺕ ﺑﻌﺪ ﺫﻟﻚ‬ ‫ﺍﻟﺠـــﻮﺩﺓ ﻭﺍﻹﻧﺘﺎﺟﻴﺔ؛ ﺇﺫ ﺗﺘﻴﺢ ﺇﻧﺘﺎﺝ ‪ ٨,٠٠٠‬ﻛﺘﺎﺏ ﻓﻲ‬ ‫ﻭﺑﺤﺴـــﺐ ﺍﻟﻤﻬﻨـــﺪﺱ ﺯﻫﻴﺮ ﺣﺴـــﺐ ﺍﻟﻨﺒـــﻲ ﺭﺋﻴﺲ‬
‫ﻟﺘﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻷﺩﺑﻴﺔ ﻭﺍﻟﻌﻠﻤﻴﺔ ﻭﺍﻟﻤﺪﺭﺳـــﻴﺔ‪.‬‬ ‫ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ .‬ﻛﻤﺎ ﻳﺘﻢ ﺿﺒﻂ ﺗﺸـــﻐﻴﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‬ ‫ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﺍﻟﻬﻴﺌـــﺔ ﺍﻟﻌﺎﻣـــﺔ ﻟﺸـــﺆﻭﻥ ﺍﻟﻤﻄﺎﺑـــﻊ‬
‫ﻭﻗـــﺪ ﻗﺎﻣﺖ ﻣﺠﻠﺔ ‪ ME Printer‬ﻓﻲ ﻋﺪﺩﻫﺎ ﺍﻟﻤﺮ ّﻗﻢ‬ ‫ﺑﻄﺮﻳﻘﺔ ﺁﻟﻴﺔ ﺑﺎﻟﻜﺎﻣﻞ ﻭﺿﻤﻦ ﺃﻗﻞ ﻭﻗﺖ ﻭﺟﻬﺪ‪.‬‬ ‫ﻼ ﻟﻤﺴـــﻴﺮﺓ‬‫ﻣﻜﻤ ً‬
‫ﺍﻷﻣﻴﺮﻳﺔ‪ ،‬ﻳﻌﺪ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ ّ‬
‫‪ /١٧‬ﺍﻟﺴـــﻨﺔ ﺍﻟﺜﺎﻧﻴـــﺔ‪ /‬ﺳـــﺒﺘﻤﺒﺮ ‪ ،٢٠٠٥‬ﺑﻨﺸـــﺮ ﻣﻘﺎﻝ‬ ‫ﻭﺗﺘﻤﺘﻊ ﻣﺎﻛﻴﻨﺔ )‪ (KM 473‬ﺃﻳﻀﴼ ﺑﺈﻣﻜﺎﻧﻴﺔ ﺇﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﻟﻬﻴﺌـــﺔ ﻧﺤﻮ ﺗﻄﻮﻳـــﺮ ﻭﺗﺤﺪﻳﺚ ﻣﻄﺎﺑﻌﻬـــﺎ‪ .‬ﻭﺃﺿﺎﻑ‬
‫ﻣﻮﺳﻊ ﺗﻨﺎﻭﻝ ﻗﺼﺔ ﻧﺠﺎﺡ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ‪.‬‬
‫ّ‬ ‫ﻣﺎﺩﺓ ﺍﻟـ ‪) PUR‬ﻭﻫﻲ ﺇﺧﺘﺼﺎﺭ ﻟﻜﻠﻤﺔ ”ﺑﻮﻟﻲ ﻳﻮﺭﻳﺜﺎﻥ“(‪،‬‬ ‫ﺃﻥ ﺃﻋﻤـــﺎﻝ ﺍﻟﺘﻄﻮﻳﺮ ﺍﻟﺘﻲ ﻧﻔﺬﺗﻬـــﺎ ﺍﻟﻬﻴﺌﺔ ﻟﻐﺎﻳﺔ ﺍﻵﻥ‬

‫‪62‬‬
‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﺇﻧﺘﻬﻰ ﺭﺳـــﻤﻴﴼ ﻣﻮﺳـــﻢ ﺍﻟﺼﻴـــﻒ‪ ،‬ﻭﻳﻤﻜﻨﻨﺎ ﺍﻟﻘﻮﻝ ﻭﺑـــﺪﻭﻥ ﻣﺒﺎﻟﻐﺔ ﺑﺄﻧﻪ ﻛﺎﻥ ﻣﻦ ﺃﺻﻌﺐ ﺍﻟﻤﻮﺍﺳـــﻢ ﺍﻟﺘﻲ ﻣ ّﺮﺕ ﻋﻠﻰ‬
‫ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻷﻋﻤﺎﻝ ‪ -‬ﻭﺧﺎﺻﺔ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ ‪ -‬ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ .‬ﻭﻣﻦ ﺩﻭﺍﻋﻲ ﺍﻟﺴﺨﺮﻳﺔ ﺃﻥ ﻳﺘﺤﻮﻝ ﺍﻟﺮﻛﻮﺩ‬
‫ﺍﻹﻗﺘﺼﺎﺩﻱ ﻭﺍﻹﺟﺎﺯﺓ ﺍﻟﺼﻴﻔﻴﺔ ﻣﻦ ﺃﺩﻑﺀ ﻣﻮﺍﺳـــﻢ ﺍﻟﻌﺎﻡ ﺍﻟﻰ ﺃﻋﻤﻖ ﻓﺘﺮﺍﺕ ﺍﻟﺴـــﺒﺎﺕ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ‪ ،‬ﻧﻌﻮﺩ ﺍﻟﻰ‬
‫ﻣﻦ ﺩﻭﺍﻋﻲ ﺍﻟﺴﺨﺮﻳﺔ‬ ‫ﻭﺗﻴﺮﺓ ﺍﻟﻌﻤﻞ ﺍﻟﻤﻌﺘﺎﺩﺓ ﻣﻦ ﺧﻼﻝ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣﺰﻳﺪ ﻣﻦ ﺍﻷﺧﺒﺎﺭ ﻭﺍﻵﺭﺍﺀ ﻭﺍﻟﻤﻘﺎﻻﺕ‪.‬‬
‫ﺃﻥ ﻳﺘﺤﻮﻝ ﺍﻟﺮﻛﻮﺩ‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ ﺳﻨﻠﻘﻲ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﻗﺪ ﺷﺎﺭﻛﺘﻨﺎ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﻛﺒﺎﺭ‬
‫ﻃ ّﺒﺎﻋﻲ ﺍﻟﺼﺤﻒ ﻓﻲ ﻟﺒﻨﺎﻥ ﻭﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻹﻣﺎﺭﺍﺕ ﻭﻓﻠﺴﻄﻴﻦ ﻭﺍﻟﻌﺮﺍﻕ ﻭﻣﺼﺮ‪ ،‬ﺑﺂﺭﺍﺋﻬﺎ ﺍﻟﻘ ّﻴﻤﺔ ﻋﻦ ﻭﺿﻊ ﺍﻟﺼﻨﺎﻋﺔ‬
‫ﺍﻹﻗﺘﺼﺎﺩﻱ ﻭﺍﻹﺟﺎﺯﺓ‬
‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﺫﻫﺐ ﺃﻏﻠﺐ ﻣﻦ ﺗﺤﺪﺛﻨﺎ ﺍﻟﻴﻬﻢ ﺍﻟﻰ ﺿﺮﻭﺭﺓ ﺇﺟﺮﺍﺀ ﺗﻐﻴﻴﺮ ﻋﻠﻰ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻭﺃﺑﻌﺎﺩﻫﺎ ﺑﺈﻋﺘﺒﺎﺭﻫﺎ‬
‫ﺍﻟﺼﻴﻔﻴﺔ ﻣﻦ ﺃﺩﻑﺀ‬ ‫ﻭﺳﻴﻠﺔ ﺟﺬﺏ ﻟﻠﻘﺮﺍﺀ‪.‬‬

‫ﻣﻮﺍﺳﻢ ﺍﻟﻌﺎﻡ ﺍﻟﻰ‬ ‫ﻗﺎﻣـــﺖ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺻﺤﻒ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠـــﺔ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺄﺣﺪﺙ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬
‫ﻭﺍﻷﻧﻈﻤﺔ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪ ،‬ﻭﻗﺪ ﺗﻀﻤﻨﺖ ﺳﻠﺴـــﻠﺔ ﺍﻹﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻣﺎﻛﻴﻨﺔ ”ﻛﻮﻧﺘﻴﻨﻨﺖ ﻫﺎﻳﺒﺮﺩ“ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﻮﺣﺪﺍﺕ‬
‫ﺃﻋﻤﻖ ﻓﺘﺮﺍﺕ ﺍﻟﺴﺒﺎﺕ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬
‫ﻭﺍﻟﺘﻲ ﺗﻢ ﺗﺸﻐﻴﻠﻬﺎ ﺑﺎﻟﻔﻌﻞ ﻟﺪﻯ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻟﻠﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺄﺑﻮ ﻇﺒﻲ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺑﻴﻊ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ‬
‫ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻼﻣﺎﺋﻴﺔ ﺧﺎﺭﺝ ﺃﻭﺭﻭﺑﺎ‪ ،‬ﻭﻫﻲ ﻣﻦ ﻃﺮﺍﺯ ﻛﻲ ﺑﻲ ﺃﻱ ”ﻛﻮﺭﺗﻴﻨﺎ“‪ ،‬ﻭﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺗﻮﺭﻳﺪﻫﺎ ﺍﻟﻰ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ‬
‫ﺍﻟﺘﺎﺑﻊ ﻟﺼﺤﻴﻔﺔ ”ﻏﻠﻒ ﻧﻴﻮﺯ“ ﺑﺪﺑﻲ‪.‬‬
‫ﻭﻛﻤﺎ ﻋﻮﺩﻧﺎﻛﻢ ﻓﻲ ﺍﻟﺴﺎﺑﻖ‪ ،‬ﺳﻨﻤﺪﻛﻢ ﺑﺄﺣﺪﺙ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻋﻦ ﺍﻹﺳﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﺘﻲ ﻳﻘﻮﻡ ﺑﻬﺎ ﺍﻟﻄ ّﺒﺎﻋﻮﻥ ﻓﻲ ﺍﻟﺸﺮﻕ‬
‫ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﻟﻌﻞ ﺃﺑﺮﺯ ﻫﺬﻩ ﺍﻷﺧﺒﺎﺭ ﺇﺳﺘﺜﻤﺎﺭ ”ﺷﺮﻛﺔ ﺍﻟﺒﻴﺎﻥ ﺍﻟﻘﺎﺑﻀﺔ“ ﺑﺄﺿﺨﻢ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ‬
‫ﺑﺎﻷﻓﺮﺥ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺗﻮﺻﻴﻠﻬﺎ ﺍﻟﻰ ﻣﻘﺮ ﺍﻟﺸﺮﻛﺔ ﺑﺎﻟﺮﻳﺎﺽ ﻓﻲ ﺑﺪﺍﻳﺔ ﻋﺎﻡ ‪.٢٠١٠‬‬

‫ﺍﻟﻌــﺮﺍﻕ‪ :‬ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ ُﺗﻄﻠــﻖ ﺣﻤﻠــﺔ ﻟﺘﺤﺪﻳـﺚ ﻣﻄﺎﺑﻌﻬـــﺎ‬

‫ﺷﺮﻛﺔ ﺍﻟﺬﺭﻯ ﻟﻠﺘﺠﺎﺭﺓ ﺗﺘﻮﻟﻰ ﺗﻮﺭﻳﺪ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺑﻘﻴﻤﺔ ‪ ١٨‬ﻣﻠﻴﺎﺭ ﺩﻳﻨﺎﺭ ﻋﺮﺍﻗﻲ‪ ،‬ﻭﺗﺮﻛﻴﺒﻬﺎ ﻓﻲ‬
‫ﻣﻘﺮ ﻣﻄﺒﻌﺔ ﺍﻟﻮﺯﺍﺭﺓ ﺣﺪﻳﺜﺔ ﺍﻟﺘﺄﺳﻴﺲ ﺑﺒﻐﺪﺍﺩ‬

‫ﻓـــﻲ ‪ ،٢٠٠٣‬ﻭﺗﺤﺪﻳﺪﴽ ﻣﻨﺬ ﺃﻳﺎﻡ ﻣﺬﻛﺮﺓ ﺍﻟﺘﻔﺎﻫﻢ ﺍﻟﺘﻲ‬ ‫ﻋـــﻦ ﺃﻧﻬﺎ ﻓﺎﺯﺕ ﺑﻌﻘﺪ ﻗﻴﻤﺘﻪ ‪ ١٨‬ﻣﻠﻴﺎﺭ ﺩﻳﻨﺎﺭ ﻋﺮﺍﻗﻲ‪،‬‬
‫ﻛﺎﻥ ﻗﺪ ﻭﻗﻌﻬﺎ ﺍﻟﻌﺮﺍﻕ ﻣﻊ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬ ‫ﻟﺘﻮﺭﻳﺪ ﻭﺗﻨﺼﻴﺐ ﻭﺗﺸـــﻐﻴﻞ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ‬
‫ﻣـــﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﻋﻤﺎﺩ ﺷـــﻴﺒﺎﺭﻭ ﻣﻦ ﺷـــﺮﻛﺔ ”ﻣﻴﺪﻝ‬ ‫ﻟﺼﺎﻟﺢ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ‪.‬‬
‫ﺇﻳﺴﺖ ﺟﺮﺍﻓﻴﻚ ﺳﻴﺴﺘﻤﺰ“‪ ،‬ﻭﻛﻴﻞ ﺷﺮﻛﺔ ﺟﻮﺱ ﻓﻲ‬ ‫ﻭﻗـــﺎﻝ ﻣﻜـــﻲ ﺍﻟﻜﻠﻴـــﺪﺍﺭ‪ ،‬ﻣﺪﻳﺮ ﻋـــﺎﻡ ﺷـــﺮﻛﺔ ُ‬
‫ﺍﻟﺬﺭﻯ‬
‫ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﺇﻥ ﻣﺎﻛﻴﻨـــﺔ ”ﺟﻮﺱ ‪ “M-600‬ﺳـــﺘﺘﻴﺢ‬ ‫ﻟﻠﺘﺠـــﺎﺭﺓ‪ ،‬ﺇﻥ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺘـــﻲ ﻳﺘﻮﻗـــﻊ ﻭﺻﻮﻟﻬﺎ ﺍﻟﻰ‬
‫ﻟـــﻮﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ ﺍﻟﻘﺪﺭﺓ ﻋﻠـــﻰ ﻃﺒﺎﻋﺔ ﻛﺘﺐ‬ ‫ﻣﻘـــﺮ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻟﻮﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺑﺒﻐﺪﺍﺩ ﺧﻼﻝ‬
‫ﻣﺪﺭﺳـــﻴﺔ ﺑﻤﻘـــﺎﺱ ‪ ٢١٠‬ﻣﻠـــﻢ ‪ ١٧٠ x‬ﻣﻠـــﻢ‪ ،‬ﻭﺍﻟﺘﻲ‬ ‫ﺷـــﻬﺮﻱ ﺃﻛﺘﻮﺑﺮ ﻭﺩﻳﺴﻤﺒﺮ ‪ ،٢٠٠٩‬ﺗﺘﻀﻤﻦ ﺗﺸﻜﻴﻠﺔ‬
‫ﻛﺎﻧـــﺖ ﺗﻄﺒﻌﻬﺎ ﺍﻟـــﻮﺯﺍﺭﺓ ﻓﻲ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠﺔ ﺧﺎﺭﺝ‬ ‫ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ‬
‫ﺍﻟﻌﺮﺍﻕ‪.‬‬ ‫ﻭﺍﻟﺘﺸـــﻄﻴﺐ‪ ،‬ﻭﺗﺸـــﺘﻤﻞ ﻋﻠﻰ ﺃﺟﻬﺰﺓ ﺇﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ‬
‫ﻭﺃﺷﺎﺭ ﺷﻴﺒﺎﺭﻭ ﺍﻟﻰ ﺃﻥ ﻣﺎﻛﻴﻨﺔ ”‪ “M-600‬ﻫﻲ ﺛﺎﻟﺚ‬ ‫)ﺳـــﻲ ﺗﻲ ﺑـــﻲ( ﻣﺎﺭﻛﺔ ﺳـــﻜﺮﻳﻦ‪ ،‬ﻭﻣﻜﺎﺋـــﻦ ﻃﺒﺎﻋﺔ‬
‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻭﻳﺐ ﺃﻭﻓﺴـــﺖ ﺟﺪﻳـــﺪﺓ ﺗﻘﻮﻡ ﺟﻮﺱ‬ ‫ﺃﺭﺑﻌـــﺔ ﻟﻮﻥ ﻣﺎﺭﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ ”ﺟﻮﺱ ‪M-‬‬ ‫ﻣﻜﻲ ﺍﻟﻜﻠﻴﺪﺍﺭ‬
‫ﺑﺒﻴﻌﻬـــﺎ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﻣﻨـــﺬ ﻋـــﺎﻡ ‪ ،٢٠٠٤‬ﻭﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ‬ ‫‪ “600‬ﻟﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻧﻈﺎﻡ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ ﺍﻟﺬﺭﻯ‬
‫‪ME Printer October 2009‬‬

‫ﺟﺪﻳـــﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺑﻄﺮﻳﻘـــﺔ ﺍﻟﻮﻳﺐ‪ ،‬ﻣﺮﺟﺤﴼ‬ ‫ﺗﺠﻠﻴﺪ ﻣﺘﻜﺎﻣﻞ ﻣﻦ ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ‪.‬‬
‫ﺃﻥ ﺗﻨﻌﺶ ﻫـــﺬﻩ ﺍﻟﺒﺎﺩﺭﺓ ﺣﺮﻛﺔ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ‬ ‫ﻭﺃﺿﺎﻑ ﺍﻟﻜﻠﻴﺪﺍﺭ ﺍﻟﻰ ﺃﻥ ﻫﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ﻳﻌﺪ ﺑﺎﻛﻮﺭﺓ‬
‫ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ ﻓﻲ ﺍﻟﻌﺮﺍﻕ‪.‬‬ ‫ﺍﻟﻤﺸﺎﺭﻳﻊ ﺍﻟﺘﻲ ّ‬
‫ﺗﻨﻔﺬﻫﺎ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ ﻟﺘﻄﻮﻳﺮ‬ ‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ُ‬
‫ﺍﻟـــﺬﺭﻯ ﻟﻠﺘﺠﺎﺭﺓ‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ‬
‫ﻭﺗﺤﺪﻳـــﺚ ﻣﻄﺎﺑﻌﻬـــﺎ ﻭﺍﻟﺘـــﻲ ﻛﺎﻧـــﺖ ﻣﻮﺿﻮﻋـــﺔ ﻓﻲ‬ ‫ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺘﻮﺭﻳﺪ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ‬
‫ﺍﻟﺤﻘﺒﺔ ﺍﻟﺘﻲ ﺳـــﺒﻘﺖ ﺍﻟﺤـــﺮﺏ ﺍﻷﺧﻴﺮﺓ ﻋﻠﻰ ﺍﻟﻌﺮﺍﻕ‬ ‫ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻷﺭﺩﻧﻴﺔ ﻋﻤﺎﻥ ﻣﻘﺮﴽ ﻟﻬﺎ‪،‬‬

‫‪63‬‬
‫ﺻﺼﺼﺼﺺ‬
‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬
‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬
‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬
‫ﺃﻛﺘﻮﺑﺮ‪٢٠٠٩‬‬
‫ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ ‪ /‬ﺍﻟﻌـﺪﺩ ﺍﻟﻮﺍﺣﺪ ﻭﻭﺍﻟﺴﺘﻮﻥ‪ /‬ﺃﻛﺘﻮﺑﺮ‬
‫ﺗﺨﻠﻴﺪﴽ ﻟﺬﻛﺮﻯ‬ ‫ﺍﻷﺧﺒـــﺎﺭ‬
‫‪ME Printer FZ L.L.C‬‬ ‫ﻣﺼـﺮ‪ :‬ﺭﺣﻴـﻞ ﻋﻤﻴـﺪ ﺍﻟﻄﺒـﺎﻋـﺔ "ﻳﻮﺳﻒ‬ ‫‪٥٩‬‬ ‫‪٦٣‬‬ ‫ﺍﻟﻌــﺮﺍﻕ‪ :‬ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ ُﺗﻄﻠــﻖ‬
‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬
‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻋﻼﻡ"‬ ‫ﺣﻤﻠــﺔ ﻟﺘﺤﺪﻳـﺚ ﻣﻄﺎﺑﻌﻬـــﺎ‬
‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬
‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫‪٦٢‬‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪” :‬ﺍﻟﺒﻴﺎﻥ“ ﺗﺆﻭﻱ ﺃﺿﺨﻢ‬
‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬
‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﺍﻟﻤﻠﻒ‬ ‫”ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺑﻄﺮﻳﻘﺔ‬
‫ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ“ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬
‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬
‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬ ‫ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺗﺘﺤﺪﺙ ﻋﻦ‬ ‫‪٥٧‬‬ ‫‪٦٢‬‬ ‫ﻣﺼﺮ‪ :‬ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ ﺗﺴﺘﺜﻤﺮ ﻓﻲ‬
‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬ ‫ﻣﺎﻛﻴﻨﺘﻲ ”ﻛﻮﻟﺒﻮﺱ“ ﻟﻠﺘﺠﻠﻴﺪ ﺑﺎﻟﺒﺸﺮ‬
‫ﻭﺍﻟﺘﻐﺮﻳﺔ‬
‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬
‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬
‫‪alex@meprinter.com‬‬
‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬
‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬ ‫‪٦١‬‬ ‫ﻣﺼﺮ‪ :‬ﻣﻄﺎﺑـﻊ ﺍﻟﺸﺮﻃـﺔ ﺗﻘﺘﻨـﻲ‬
‫ﻃﺎﺑﻌﺘﻴﻦ ﺭﻗﻤﻴﺘﻴﻦ ﻣﻦ ﻛﻮﺩﺍﻙ‬
‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬
‫‪g.simonian@meprinter.com‬‬ ‫ﻛﺎﻧﻮﻥ ﺗﻜﺸﻒ ﺍﻟﻨﻘﺎﺏ ﻋﻦ ﺗﺸﻜﻴﻠﺘﻬﺎ‬ ‫‪٤٩‬‬ ‫‪٦١‬‬ ‫ﺍﻟﻴﻤﻦ‪” :‬ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ“ ﺗﻌﻘﺪ ﻣﻊ‬
‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬
‫ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ "ﺇﻣﻴﺞ‬ ‫”ﺩﻳﻨﺎﻏﺮﺍﻑ“ ﺻﻔﻘﺔ ﻟﺸﺮﺍﺀ ﺟﻬﺎﺯ ﺇﺧﺮﺍﺝ‬
‫ﺭﻭﺩ ﻫﺎﻳﺰ‬
‫‪rhayes@meprinter.com‬‬ ‫ﺭﺍﻧﺮ ﺁﺩﻓﺎﻧﺲ"‬ ‫ﺍﻷﻟﻮﺍﺡ ﻣﻦ ”ﻓﻮﺟﻲ ﻓﻴﻠﻢ“‬
‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬
‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪٦٠‬‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻛﻮﺩﺍﻙ ﺗﺪﺧﻞ ﻓﻲ ﺇﺗﻔﺎﻗﻴﺔ‬
‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬
‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬
‫‪hiba@meprinter.com‬‬ ‫ﺗﻮﺯﻳﻊ ﻣﻊ ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ‬
‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬
‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬
‫‪english@meprinter.com‬‬ ‫‪٤٨‬‬
‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬
‫ﺗﺠﺎﺩﻻﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛـﻮﺩ‬
‫‪younes@meprinter.com‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬


‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬
‫‪fxrppr@rit.edu‬‬
‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬
‫‪lb@digitaldots.org‬‬
‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬
‫ﻤﻼﺀ‬
‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬
‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬
‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬
‫ﺳﻤﻼﻝ ﺍﺱ‬
‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬
‫‪samlal@meprinter.com‬‬

‫ﺍﻹﻋﻼﻧﺎﺕ‬
‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬
‫‪meprinter @meprinter.com‬‬

‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬


‫ﻣﺠﻠﺔ ‪ME Printer‬‬
‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬
‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬
‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬
‫‪meprinter@meprinter.com‬‬
‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬
‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬
‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬

‫ﺍﻟﺮﺳﻤﻲ‬
INVENTING PAPER
FOR TOMORROW
Vision For Better Packaging.
The modern world demands more convenient solutions. There are now more demand for convenient foods such as
ready-packed foods, frozen foods, fast food, etc. APP answers this need for convenience with its range of certified
food-grade packaging paper. Even better, APP’s food-grade packaging are not PE-laminated, which means they are
recyclable and biodegradable.

Vision For Better Paper.


In the 21st century, preserving the environment and incorporating environmental-friendly decision in all of our
ways of life have become a priority, if not a necessity. As a responsible citizen, individually we can take part in
contributing to a more environment-friendly world. For paper buyers, one responsible choice is to choose recycled
paper. The amount of waste that fills up landfills around the world grows every year, thus increasing green-house
gas emissions, and not to mention requiring more and more space. By using recycled paper, we are helping to
reduce the amount of paper that would otherwise end up at landfills, in addition to reducing tree-cutting.

Vision For Better Sustainability.


APP is committed to sustainable plantation forestry, which, in part, means that APP’s fiber suppliers plant trees
expressly for the purpose of pulp production. To ensure the continued supply of plantation forestry and to help
build bigger and better forests, APP’s fiber suppliers plant more than 1.5 million trees each working day. By
planting more trees than they harvest, APP’s fiber suppliers are increasing the forested area in Indonesia.

Be a Part of Our Vision, visit us at :


PAPERARABIA 2009, 27-29 October 2009
Booth D101-106
For further details please contact us at : APP International Marketing Pte Ltd. Al Ghurair CityOffice Tower 4,
Suite 735 PO BOX 51347 Deira, Dubai United Arab Emirates Tel: 971-4-224-3224 Fax: 971-4-2221446
�������������������������������
��������������������������������������
�����������������������������������������������������������������������������������
����������������������������������������������������������������������������������
���� ����������� �������� ��������� �������� ������������ ��������� ����������� ����
�������������������������������������������������������������������������������
����������������������������������

�������

�����������������������������������

You might also like