Professional Documents
Culture Documents
REGIONAL
NEWSPAPERS
TALK STRATEGY
PUBLISHERS FROM LEBANON, UAE, KSA,
IRAQ, PALESTINE, & EGYPT DISCUSS
FUTURE TRENDS
2
Infocus The comprehensive monthly magazine
dedicated to the graphic arts industry
print professionals in the Middle East
Regional Newspapers Talk 30
Vol. 6 / Issue 61 / October 2009
Strategy
Newspaper printers from ME Printer FZ L.L.C.
Lebanon, UAE, Palestine, KSA, P.O.Box: 50 2183
Iraq, and Egypt have taken heed Dubai Media City, Dubai – UAE
Tel: +971 4 391 1210
to warning signs and are leading Fax: +971 4 390 9561
from the front as an example for E-mail: info@meprinter.com
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newspaper publishers across the Internet: www.meprinter.com
world Group Publishing Director ��������������������������������
Morteza Karimian
karimian@meprinter.com ���������
alex@meprinter.com
Editors
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Hiba Moussa
+971 4 391 1208
Post Recession The global newspaper industry
42 hiba@meprinter.com
is feeling the crunch of
Debate Dennis Mathew Daniel falling readership and rise in
+971 4 391 1598
Rod Hayes english@meprinter.com newsprint price.
In this issue, we ask newspaper
Dr. Younes Shokr Khah publishers in the Middle East
younes@meprinter.com
how they have heeded to
Specialist Contributing Editors the warning signs and the
USA - Frank Romano measures they are taking to
fxrppr@rit.edu
adopt innovative methods to
UK - Laurel Brunner stay ahead of the game.
lb@digitaldots.org The report offers an insight
Iran - Khodayar Sadeghi into the future of newspaper
sadeghi@iranprint.com publishing in the region.
Client Service Manager
Prabhulla Chandran P M
+971 4 391 1207
sales@meprinter.com
Graphic Designer
Samlal S
+971 4 391 1206
samlal@meprinter.com
Chief Accountant
Hareesh K. V. ME Printer
+971 4 391 1546
hareesh@meprinter.com Official Media Partner
Advertising
+971 4 391 1210
meprinter@meprinter.com
3
Editor’s Note
that it has won a tender worth of its printing presses. He indicated added. “These purchases could
18 billion Iraqi Dinnars to supply, that the project was planned before signify the start of re-investment
install and operate a complete the recent war on Iraq in 2003, and into the printing infrastructure
range of printing equipment for that it was part of the memoran- in Iraq, thus facilitating transfer
the Iraqi Ministry of Education. dum of understanding program of responsibility back to local
Maki Al Kilidar, General Manager, Al which Iraq had signed with the printers, which is exciting news
Thora Co., said that the new equip- United Nations. for the industry.”
4
News Regional
6
Egypt: Al Amiriya Presses Invests in Two Kolbus
Binding and Gluing Machines
The new investment consummates the organization’s march towards developing
and modernizing its printing presses
The General Organization of the ments of printing, binding, print
Affairs of Al Amiriya Presses an- finishing and the organization’s other
nounced its investment in two new managerial departments.
Kolbus 473 KM binding and gluing The Kolbus KM 473 machine
machines. The supply tender, which comprises 15 automated gatherer
was announced publicly and for (assembler) units, in addition to a
which several local and international manual feeding unit. The machine is
suppliers have competed, was won known for its highest levels of quali-
by Texti Company, the exclusive tative production as it allows the
agent of Kolbus machines in Egypt. production of 8,000 books per hour.
According to Eng. Zuhair Hasab Also, the machine can be adjusted
Elnabi, CEO of Al Amiriya presses, to the fully automatic mode within a
the recent investment is a consum- minimum amount of time and with
mation to the organization’s march less effort.
towards developing and modernizing The KM 473 machine also has the
its printing presses. He added that so ability to use Polyurethane (PUR),
far the organization’s development a thermal-sticky substance which from (-30) to (+160) Celsius.
operations included full modernizing melts and fuses by heat and is used Al Amiriyia Presses in Bolaq was
of the technical supply department, in gluing and sticking book sections established in the year 1820 and
establishment of a modern facility for and covers. PUR has the property to was officially inaugurated during
the Compacta 215 and its accessories, form a flexible and firm film, which the reign of governor Mohammed
in addition to renewing most depart- can resist temperatures ranging Ali Basha in 1821.
7
News Regional
At Print 09 in Chicago, Dubai-based Emirates Printing Press, winner process CIP4/JDF data simply and
Emirates Printing Press was among of the ‘Best Process Automation easily, especially for repeat jobs,
the two Muller Martini customers Implementation – Emerging and the Connex not only helps us
to be awarded the ‘2009 CIP4 Markets’ award, attributed the to avoid duplication of data entry
International Print Production victory to the new digital Connex work; it also reduces the error rate,
Innovation (CIPPI) Award’ for their workflow system from Müller thereby saving time and money.”
high level of production process Martini and Technique MIS. Thyagarajan Balasubramainyam,
automation. The winners, Cloître According to EPP, it was the first EPP’s representative at the event
Imprimeurs (France) and Emirates printing company in the Gulf commented: “This type of award
Printing Press, were selected region to implement the company’s is very important for our business;
on the basis of their successful Connex system, which acts as a it shows our philosophy of
Mohamed Abdulla implementation of the new digital connecting link with Technique MIS implementing technology allows us
Al Shirawi
Shirawi, Connex workflow system from that connects the pre-press, the to lead in the industry. We dedicate
CEO of EPP Muller Martini. printing presses, the Müller Martini this award to our customers and
ME Printer October 2009
Only 8 companies in the world Corona C15 high-speed perfect employees of the organisation.”
received these awards this year binder, the Müller Martini Prima Paul Cooper, CEO of Technique,
which are given annually to the Plus saddle stitcher and Bobst die- said, “We are very proud of the
printer, publisher or pre-press cutters together. achievement of our customer EPP,
service that applies with the most Mohamed Abdulla Al Shirawi, CEO their commitment to advancing
compelling case study in three of EPP, highlighted the advantage automation is a true testament to
topical categories and four regions. of the Connex workflow: “We can success.”
8
Iran: Tehran to Host First National Conference
on Quality Management in Printing
The conference will serve as a platform to formulate guidelines for the
country’s graphic arts industry
The first national conference on governmental planners and trade positive results for the industry,”
quality management in printing professionals who are seeking to comments Sadeghi who is also a
will be held in Tehran from 4 to 6 improve and promote Iran’s graphic lecturer in university of art and
November 2009. arts industry. responsible for the department of
The conference will highlight issues In addition, the conference program graphic communications.
related to quality management will include plenary sessions with The training sessions will address
in printing and will also focus on power point presentations (15 issues such as colour fundamentals
serving as a platform to formulate sessions) and 3 full-day workshops in digital prepress, file preparation
guidelines which will offer all and 9 full-day training sessions. for digital, offset, flexo, gravure and
sectors within Iran’s graphic arts Frank Romano, Professor Emeritus screen printing, an overview of PDF
industry, including commercial at Rochester Institute of Technology, format and the creation methods
printers, publication printers, will address the attendees via a for print production, ISO quality Khodayar Sadeghi
package printers as well as digital video recorded message. specifications for ink and paper, Conference Secretary
print providers, benchmarks and Khodayar Sadeghi, the Conference the ISO-12647 standard series,
defined standards to meet or Secretary is excited about the event. quality standards for consumables
exceed. “This conference will tackle a broad in flexible packaging, quality
This forum will put forward ways range of issues related to quality control tools, the ISO-9000 quality
to increase efficiency and elevate in graphic arts. Many graphic arts management system and quality
print production process standards, students and experts in the field of standards in postpress.
while at the same time shed light ink and paper have already signed A host of top notch Iranian and
on challenges facing Iran’s paper up to participate in the event and international speakers will be
and ink industry. The conference we believe the conference will be featured through conference
will present solutions to legislators, successful and will bring many sessions.
Middle East at Gulf Print 2009. We handle the widest range of stocks,
were collating a variety of stocks on and with the Col-Tec line, it is fair to chine provides, in addition to the
the stand ranging form lightweight say they have got just that!” short time needed between shift-
NCR through to heavy board. We Charbel Ghorayeb of Ghorayeb ing between two different jobs.” He
also demonstrated the Col-Tec Brothers commented: “What also hinted that the company has
collators’ ability to efficiently and prompted us to acquire the Col-Tec plans for further such investments
reliably collate folded sections as machine is the simplicity the ma- in the near future.
9
News Regional
distributor for large format of specialized engineers trained as an accredited Canon partner
printers to the UAE Graphics directly by Canon Emirates. for LFP demonstrates HIP’s
Arts Market. Jaiprakash Pillai, General commitment to providing best in
HIP, a member of Al Abbas Manager, HIP, said, “Over the class sales, service and support
Group, is one of the longest years our expertise with large to UAE’s LFP customers.”
established office Automation format products has laid a solid
10
Innovation –
the heart of a
healthy business
official inauguration scheduled KBA not only handled it to our At present UPP uses the new UPP with Najib Awad, Deputy
General Sales Manager at KBA
for the first quarter of next year. total satisfaction, they actually semi-commercial press to print
agency Giffin Graphics
Along with the new Continent the exceeded all our expectations. two daily paid-for titles, The
press hall will then accommodate Despite delays in the completion National and Al Ittihad, plus a free
a 1998-vintage Compacta 213 of the new printing plant, all distribution title, 7 Days.
with dryer, a KBA Compacta 215 the deadlines were met for
commercial web press installed commissioning the Continent.
13
News Regional
14
Dubai: Tellurian Adds KBA Rapida 75 to Press Line
The deal signed during Gulf print is expected to solve the company’s capacity crunch
Tellurian Publication House has provider in the fields of print,
invested in a KBA Rapida 75 as a bookbinding and publishing. The
solution to the occasional capacity company serves a broad spectrum
bottlenecks faced by the company. of clients not only in the United
The deal was signed at the Gulf Print Arab Emirates, but also in many
exhibition in April and subsequently other countries in the Middle East,
the half-format press was delivered Africa and Europe, and counts
to the company headquarters on banks, advertising agencies, finan-
the Al Quoz commercial estate. cial services, ministries, schools,
Director Elie Zakka commented on real estate companies and the
the recent investment: “We were pharmaceuticals branch among its
considering a medium-format customers.
perfector. But time was pressing, The company’s speciality is its own
and it was imperative to make the line of customised diaries, which
decision on a faster, better and are produced in the most varied
more efficient press than the exist- formats and styles. The portfolio makeready and ease of operation
ing means of production as quickly extends to books, catalogues, of the Rapida press are precisely From left to right:
as possible. We have still not fully calendars, posters, brochures, what we needed. We will even be Tellurian director Elie Zakka
abandoned our medium format magazines and annual reports. able to handle those last-minute and his operations manager
plans, but we are nevertheless Elie explained, “The busiest season jobs which typically arrive one day Alta Brown with the new KBA
Rapida 75
delighted to have found an ideal in Dubai runs from October to De- before Christmas.”
solution for the current production cember, and Tellurian is perfectly “We are certain that our Rapida 75
needs in the Rapida 75.” equipped to handle the boom will help us to satisfy our customers
Tellurian Publication House, which with the new KBA Rapida 75. We with attractive printed products
was founded in 2000, currently has print jobs of between 100 and over and reliable delivery scheduling,”
125 employees and is a full-service 200,000 copies. The speed, fast Elie concluded.
its technology was superior to additional seizures of Xingraph- above claims by Xingraphics and
Agfa’s in performance and charac- ics plates in the future. The Agfa stating that “the confirmation by a
teristic and is in no way infringing Graphics team will now prepare court of high reputation of the va-
Agfa’s patent(s). According to the the necessary additional evidence lidity of Agfa’s key patent EP823327
company, the court ruled the judg- of the infringement of the Agfa reinforces Agfa’s case against other
ment in favour of Xingraphics on Graphics patent in order to obtain competitors which are infringing
the following conclusions: (1) the a decision in favor of Agfa. this patent.”
16
Gandinnovations Targets SGI 2010
Latest JetSpeed range to be showcased
�����������������������������������������
The International Media representatives and managers of publishing, packaging (3P) and
Production Zone (IMPZ), a Dubai-based printing presses and graphic media industries. Leading
ME Printer October 2009
member of TECOM Investments, machinery suppliers. regional and global names in the
hosted its annual Iftar event for its The attendees made use of the above industries continue to
business partners at The Madinat opportunity to network with locate their businesses at IMPZ
Jumeirah – Murjaan Ballroom on colleagues and partners in the for its immense advantages as the
10th September 2009. industry, discussing the growing world’s only free zone dedicated
The event was attended by prominence of IMPZ as the to the 3P sector.
IMPZ’s management team, and regional hub for the printing,
18
KBA Newspaper Technology
Turkey
e : +90 212 571 55-12, boj
ey o unga@tnn.net, UAE: +971 2 673 0555, kteily
oj l @emira
ly r tes.net.ae
ra
www
ww
ww.
w.kba.com
19
Events
at Dubai International Convention Banking, Financial Technology and Technology Week are Gitex
and Exhibition Centre. The 29th Services Exhibition. Consumer Shopper and Consumer Electronics
edition of the show is supported Electronics is an international trade Expo 2009, which will take place at
by ICT strategic partner Dubai event for consumer electronics, Dubai Airport Expo from 17 to 24
Internet City. Participating bodies IT Systems, components and October 2009, bringing together
include Dubai Municipality, peripherals for the Middle East, the biggest brand names in
Ministry of Interior Naturalisation, Africa and South Asia. consumer electronics.
20
Abu Dhabi: Second Edition of SIM Promises to
Set High Standards
Regional Digital Print and Media trade fair gets a boost this year as Abu Dhabi
proves to be stable market
The three-day Signage, Imaging budgets and obviously more brands, integrators, location
and Media (SIM) 2009 opens next advertising. Recent heavy owners, content developers and
month (18-20 October) in Abu investments by the public & advertisers.
Dhabi as a combination of three private sector and subsequent The Outdoor Advertising Forum
vertical events in the form of developments in the print, will be held on 20th October 2009,
an exhibition, conferences and digital and outdoor sectors offering an exclusive platform for
workshops under one roof and are set to transform the media media owners, brands, agencies
a platform for regional decision market for long term sustainable and integrators to come together,
makers to source new products growth,” said Ed Malkoun, Group debate, network and seek solutions
and solutions. The focus sectors of Exhibition Director at IIR Middle on issues related to the outdoor
SIM 2009 include digital printing; East, organizers of SIM 2009. advertising industry.
signage; banners and posters; pre- The Social Media Forum will take Large format printing majors such
press; digital imaging, capture, place on 18 & 19 October 2009 as Efi-Vutek, Gandi Innovations and
storage and processing; electronic focusing on the latest trends and Roland, have signed up to showcase
media; advertising production; exploring how marketers can take their latest technology.
marketing and public relations; full advantage of the social media LG is the platinum sponsor of SIM
outdoor media and new media. opportunities available now. 2009. Gandinnovations, DOM
“The majority of the most The Digital Signage Forum will be International and MXN Middle East
promising projects in Abu Dhabi held on 19 October 2009 and will are the Gold Sponsors. AdtiMedia
are going to be delivered in 2010 feature stimulating discussions on is the Silver Sponsor; SCALA and
and 2011. This means increased technology, hardware, software and SSS, Strategic Partners; and SAE,
activity in the market, marketing applications by bringing together Educational Partner.
21
Events
22
P.O Box 50006, Dubai, UAE, Tel:+971 4 3435777,
77, Fax: +971 4 3436115, email: signme@iec.ae website: www.signmiddleeast.com
23
ME Printer October 2009
Events Product Launch
Live from
Barcelona
Canon Unveils New
imageRUNNER ADVANCE Series
Canon Middle East will hold a launch event for the
imageRUNNER ADVANCE range on 17 November 2009
in Dubai. The ‘light production’ devices are targeted at
the low-volume print-on-demand market
Canon invited Barcelona is a beautiful city
and Hotel El Rey Juan Carlos on
long heritage of the imageRUN-
NER product line.
extensive sales channels through-
out the world. According to Recio,
reporters and the edge of the city is probably René Carayol, one of the leading the imageRUNNER ADVANCE is
journalists from the best hotel in town. So it is
no surprise that Canon chose
business gurus and a regular
broadcaster for the BBC, kick
one of the key enabler of Canon’s
partnership with HP. Although
all over Europe this venue to show off its imag- started the session and welcomed Canon and HP have a history of
and Middle East, eRUNNER ADVANCE series, a new
multifunctional platform that
the audience. Followed by René
Carayol, Antonio Recio, head
working together, the announce-
ment is considered a new chapter
including ME blends hardware, software and of Canon Business Solutions in in the mutual cooperation that
Printer, to see for services to help advance modern
business environments. Dozens
Europe, made a surprising an-
nouncement about the partner-
could grow even further in future.
Recio also said that Canon is one
the first time the of reporters and journalists from ship between HP and Canon for of the few Japanese companies
new machines all over Europe and Middle East,
including ME Printer, attended
sales and marketing of the new
imageRUNNER ADVANCE series. It
within the electronics sector to
remain profitable. Canon has
the event held from 16 to 17 Sep- seems that HP is focusing on MFP achieved 33.3 billion Yen in profit
tember 2009 to see for the first devices to broaden its product for the first half of 2009.
time the new machines which portfolio, and in return Canon will
were built upon the company’s be able to take advantage of HP’s PRAGMATIC APPROACH
Moderated by Carayol, a panel
of top Canon European directors
including Gary Horsfall, Taz Naka-
masu, and Iain Maxwell discussed
the key issues affecting companies
and businesses and offered a
comprehensive view of Canon’s
solutions during the event. Ac-
cording to the panellists, because
ME Printer October 2009
nology and providing enhanced as well as the company’s technical IMAGERUNNER ADVANCE
automation are absolutely crucial expertise. The new Canon imag- C7065/C7055
in these difficult times. eRUNNER ADVANCE series includes Producing letter-sized output at 65
the following models: ppm for black-and-white and 60
BLEND OF DAILY ppm for color on the imageRUN-
INTERACTIONS AND IMAGERUNNER ADVANCE NER ADVANCE C7065, and 55 ppm
TECHNICAL EXPERTISE C9075 PRO/C9065 PRO for both color and black-and-white
The new imageRUNNER ADVANCE Rounding out Canon’s digital color on the imageRUNNER ADVANCE
series which was unveiled for the solutions portfolio, the imageRUN- C7055, these models provide a
first time in Barcelona is designed NER ADVANCE C9075 PRO produces fast and reliable solution for high-
for seamless integration into com- letter-sized output at up to 75 volume office and busy enterprise
mon office systems. This range of pages-per-minute (ppm) in black- environments.
devices has a new platform and and-white and 70 ppm in color,
controller offering hundreds of while the imageRUNNER ADVANCE IMAGERUNNER ADVANCE
enhancements from the previous C9065 PRO operates at up to 65 C5051/C5045/C5035/
iR platform, taking on board cus- ppm in both black-and-white and C5030
tomer and partner insight. Canon color. These models are targeted at These new models, running color
boasts that the new platform is a vast array of light production us- and black-and-white, letter-sized
the result of more than 10000 daily ers, including central reprographics output at 51 ppm, 45 ppm, 35 ppm
interactions with their customers departments (CRDs), small copy and 30 ppm, respectively, offer new
25
Events Product Launch
features and functionality. Microsoft Share Point and other documents, and an Adobe® Live-
The imageRUNNER ADVANCE document management systems. Cycle Rights Management policy
automates paper-intensive docu- The new image RUNNER has been server provides controlled access
ment processes and streamlines built with the environment in mind. to scanned PDF documents.
document-based communica- It also delivers the highest quality
tions to help workforces become and offers cost management tools,” NEXT STOP DUBAI
more productive. The new commented Tony Aoki, Canon Busi- Canon has high hopes for its next
platform also enables users to ness solution’s European director generation of MFP product line
scan paper documents quickly for product marketing and plan- especially for the Middle East mar-
and to a multitude of destina- ning. ket. During the event, Nicholas Van
tions. Incorporating a number of The imageRUNNER ADVANCE range Santen, Canon Business Solutions’
new file formats based on user also offers improved document marketing manager for Middle East
needs, including Adobe® PDF, security and will comply with the who accompanied the Middle East
Nicholas Van Santen Adobe® PDFA1b, Office Open industry’s most stringent security delegate to Barcelona, announced
Canon Business Solutions XML and Reader Extensions. The standards. Organisations can adopt that Canon Middle East will hold a
Marketing Manager for ME
imageRUNNER ADVANCE range a portfolio of security measures to launch event for the imageRUNNER
will begin to be rolled out across meet their specific requirements. ADVANCE range on the evening of
Europe and the Middle East in Q4 Device security can be achieved 17 November 2009 in Dubai. This
2009. through employee ID cards and event will showcase the new addi-
“Our new MFP range improves the follow-me printing, as well as hard- tions to this line-up to a selected
productivity by streamlining the disk removal. Critical business data audience of strategic UAE and re-
business process. The machine’s can be protected through a Docu- gional customers, regional Canon
new interface is highly intuitive and ment Scan Lock Kit, which provides Business Solution partners and
customizable, and it integrates with a secure watermark to printed industry press.
come up with a new technol- technology and the launch of we need a product that can work
ogy? new product range Canon has within both professional and
We spend 10% of our turnover strengthened its position in this office environments. I think the
on research and development, sector as well and we are com- combination of Canon hardware
most of which revolve around peting effectively in this market and this software is a proposition
hardware. So we are constantly place. But I also believe you have that market finds very attractive.
26
Achieve Finer Quality, Higher Productivity
and Greater Versatility
UAE, Qatar, Bahrain, Oman, Kuwait, Iraq, Iran, Pakistan Saudi Arabia, Yemen Egypt, Jordan, Syria, Lebanon, Libya, Sudan
EMIRATES COMPUTERS CO.L.L.C. Roland Division Zoofi Tech Co. Ltd. KEMET CORPORATION
8th Floor, Shangri-La Offices, Sheikh Zayed Road, Khurais Road, Exit 24, P.O. Box 26572 P.O. Box 158 - Heliopolis Cairo Egypt
ME Printer October 2009
Dubai, United Arab Emirates Riyadh 11496, Kingdom of Saudi Arabia 39, Beirut St. Heliopolis Cairo, 11341 Egypt
Phone: +971 (0) 4 3216000 Phone: +966 (0) 1 208 8899 Phone: +20 (0) 2 291 7529
Fax: +971 (0) 4 3214958 Fax: +966 (0) 1 208 2288 Fax: +20 (0) 2 290 8917
www.emiratescomputers.co.ae www.zoofitech.com www.kemet.com.eg
27
EGYPT
PRINTING
VISIONARY
PASSES AWAY
Youssef Allam leaves behind a legacy in Egypt’s printing
and paper trade industry
August eleventh 2009 will be marked forever by and was constantly on the move from the Far
printers across the Middle East as the industry mourns East all the way to the Americas looking for new
the death of Youssef Beck Allam, considered to be a opportunities and competitive prices. Within a
pioneer, father and role model of the printing and few short years Youssef Allam monopolized paper
paper trade in Egypt’s modern history. trade in Egypt, brought control over an essential
Allam’s funeral was attended by a large number commodity into the hands of a countryman and
of officials and representatives from the Egyptian
printing industry, committee members from the
Eng. Adel Allam,
board of the Printing Industries Chamber, and
Youssef Allam,
owners and workers from several public & private Naguib Mahfouz
printing houses. (a famous Egyptian
Allam’s vision for Egypt and the Middle East was author) & Al
nothing short of revolutionizing the paper trade Sahhar (one of the
in the region. During the first half of the twentieth leading publishers
century when paper trading was dominated by & printers in Egypt).
This photo was
British, French and other foreign traders, paper
taken just after
was supplied throughout Egypt at unfair prices Naguib Mahfouz
and the country was unable to oppose the practice won the Nobel
due to lack of know-how in the field. At the age Prize.
of 24, Youssef Allam seized the opportunity to
ME Printer October 2009
implement his goals to help his country. In 1948, was informally named the ‘King of Paper’ for his
he established a paper trading company; the first prominence in the field.
of its kind in Egypt and the Middle East. He created The year 1968 marked the beginning of a new era
an intricate supply network throughout the world with the introduction of commercial printing in
28
Egypt. Youssef Allam, along with his son Adel Allam, print house could possibly need, all under one roof.
wanted to expand upon an already flourishing The company is unique in providing integrated
business by introducing offset printing presses solutions for print houses.
to the country. They secured distribution rights Having managed to introduce and modernize the
of the world’s oldest and largest manufacturer printing sector in Egypt by providing capital and
of offset presses, Heidelberg GmbH. For several operating materials, Allam envisioned facilities to
provide people with the knowledge and training to
operate, maintain and build upon what he created.
March 1989; Allam His dream turned into a reality with the opening
giving a speech at
of the Youssef Allam Print Media Academy (PMA).
the inauguration
ceremony of
Inspired by the Heidelberg Print Media Academies
the company’s all around the world, Youssef Allam’s academy was
new site & show built around the same concept. The PMA provides
room in Al Obour operational hands on training for mechanics,
Buildings, opposite electricians, printers, print house logistical experts
Cairo Interna- and print house management. Students fly in from
tional Stadium, all MENA region countries to study at the academy
accompanied by
in an effort to become leaders in the region’s
his son Eng. Adel .
printing sector.
With a strong foothold of 70% market share in
years Egypt’s Heidelberg sales were unrivaled by Egypt’s printing industry, Youssef Allam & Co. has
distributors all over the world. Heidelberg Egypt expanded into countries such as Libya, Sudan and
today holds ninety percent market share of the Syria. Backed by a workforce of more than 500
new machines market. The introduction of an employees and a dare-to-dream attitude, there’s no
after-sales service and products division devoted shade of doubt that the company models itself after
to providing continuing support for customers its celebrated founder.
added to the impressive performance of the
company in Egypt.
By 1975 Youssef Allam & Co. provided everything a
Youssef Allam
(second from
left) receives the
highest Austrian
Medal of Honor
from the Austrian
Ambassador in
Egypt. The medal
was awarded ME Printer’s July 2004 edition (Issue 5) featured a trip down
to felicitate his memory lane with Youssef Allam, describing the origin
effors in securing and rise of Youssef Allam Company through a detailed
major deals in chronological account of events that shaped the course of
paper trade with his legacy.
Austria.
With Yousef Allam passing away our loss is not only of a business partner but of a great and good friend.
We want to express our deepest bereavement over his death and convey our heartfelt condolences, with
profound committed sympathy and solidarity to his family.
For decades Allam was our distributor, Heidelberger Druckmaschinen AG together with his company Youssef
Allam & Co. established developed and maintained the market leadership in the graphic art industry in Egypt.
He was fully aware of the customer’s needs and the industry requirements and always responded positively with
expertise, flexibility and understanding.
Over his creativity, guidance and loyalty to Heidelberg, his competence, kindness, and effectiveness will permanently
ME Printer October 2009
29
Infocus Newspaper Industry
REGIONAL
NEWSPAPERS
TALK STRATEGY
Newspaper printers from Lebanon, UAE, Palestine, KSA, Iraq, and Egypt
have taken heed to warning signs and are leading from the front as an
example for newspaper publishers across the world
Newspaper The global newspaper industry stands at the
crossroads. Decisions taken now will determine the
is plagued with huge operating costs and dwindling
profits. Newspaper presses are considerably expensive
publishers will future course of the print medium. It’s going to take to set up and run; add to that the costs of distribution.
have no choice strong leadership, vision and the willingness to steer
through tough times. As opposed to what staunch
Furthermore, rising newsprint costs is a concern. While
senior citizens and middle-aged readers still remain as
but to come up proponents of digital media would like us to believe, attracted to newsprint as they were when growing up,
with innovative the market for printed newspaper continues to
enjoy a rather comfortable position across most of
young readers and college students are claiming the
major chunk of the future potential of on-line publish-
ways to give the educated and technologically advanced parts of ing and even encouraging it.
readers what the world.
It’s quite certain that the backbone of the newspaper
Newspaper publishers will have no choice but to come
up with innovative ways to give these readers what
they want in industry–quality journalism–will determine whether they want in the most cost-effective way possible and
the most cost- or not readers will permanently make the shift from
print to the computer screen. A favourable argument
at the same time retain advertisers.
Experts in the industry believe that these challenges
effective way for newspaper printers to hold on to the realm of print can be met by aiming for increased speed and flex-
possible is that there will always be a need for the experience
of journalists in the sorting and analysis of the ever
ibility offered to readers and advertisers. Newspaper
printers have been given a wakeup call to focus on
increasing bulk of information generated daily, and meeting demands for improved productivity, quality
that as long as they are attached to the print medium, and flexibility.
such services cannot be matched by amateur bloggers. Digital Printing is a welcome relief for newspaper printers
Print could become a premium product in the future, seeking new avenues for revenue growth. Newspapers
ME Printer October 2009
as demand for online news increases. The question of can now be targeted at a local or select group of readers
whether publishers should reserve the most important with both personalized advertising and content. In this
content and analyses for print and post routine news exclusive report on the regional newspaper industry,
on the Web in order to encourage newspaper reader- we ask leading newspaper publishers in the region
ship is still being debated. about their strategies for the GCC market and how they
It should also be taken into account that in reality, the intend to maintain readership among dealing with
global newspaper industry, especially that in the US, several other challenges.
30
LEBANON, COOPERATIVE PRINTING COMPANY
PRINT AND ONLINE PUBLISHING
COMPLEMENT EACH OTHER
Ziad Tuéni
CEO
Cooperative Printing Company
Cooperative Printing Company S.A.L. is an independent company Do you believe newspaper print-
ers across the Middle East are in
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and we added a layout and an edit- its own printing facility. Also, spe-
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WŽUM� «“ËU???????& `??³??J??� ���� Æåw*UF�« Èu²�*« vKŽ U½“«u²�Ë
ing system three years ago. Also, How has the downturn affected cialized printing companies offer
we had invested in a CTP system your market? better and higher quality prints,
from Agfa several years back, and The recession has had a major thanks to their experience in the
we are waiting for another system impact on newspaper readership field. Despite this, a large number
to be delivered to us by the end of and revenues, but its impact on of newspapers have their own
this year. the Lebanese market has been printing facilities.
very limited. Since its inception,
What are your observations on our company has adopted the phi- With regard to the increasing
newspaper design and its impor- losophy of renovation and devel- competition in advertising,
tance to the future of newspaper opment, and we annually allocate a especially through online media,
readership? certain amount of our revenues for what are the competitive options
Design is an important element in renovating and modernizing our available to newspaper printers?
the field of newspaper printing. printing equipment. Using glossy paper surely gives
However, increasing readership a quality print which cannot be
for any newspaper depends on What are the distribution strate- obtained from printing on normal
its content and not its design. gies adopted by your company? paper (newsprint). This, of course,
ME Printer October 2009
As for changing the method in Annahar newspaper adopts the opens up new horizons for adver-
which newspapers in the Middle policy of being available everywhere tisers who want to promote their
East are being published, such on the Lebanese market. Also, we products.
as reducing its content and so launched a campaign aimed at
on, this process requires making increasing the newspaper readership Do you see a future for custom-
a comprehensive study on the through incentives and providing ized newspapers?
needs of the market and the tar- special prices for students. It is a nice idea (personalized
31
Infocus Newspaper Industry
newspapers) and it can be techni- gies in 5–10 years from now, after publishing the newspaper.
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that it will not be implemented in
they become mature and the cost
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will not provide big benefits, and No, waterless printing methods are
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print complement each other. We newspaper that will start using such
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per printing inevitable? see this as a good opportunity to types of printing methods. We use re-
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used with newspaper printing in Internet and mobile services. and we sell waste printed paper and
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the region. Some printing compa- Annahar newspaper is following used printing plates to a specialized
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nies might adopt digital technolo- this policy and has employed it in recycling company in Lebanon.
United Printing and Publishing specializes in web-offset and sheet- of the people travelling on the
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width paper. Handling of the 45 papers printed here in the region clients on the basis of our produc-
gsm of reel for a tabloid printing are in the broadsheet format, the tion criteria and capacity.
would approximately weigh 450 trend is slowly but surely lean-
kgs as against a broad sheet print- ing towards the tabloid format. Do you think the availability of
ing format reel that would weigh For example, with the Dubai several new media poses a threat
650 kgs. Therefore, the former Metro being launched, earlier to conventional newspaper ad-
would be easier to handle as this month, the reading habits vertisements? How do manage
32
this rise in competition?
Well to answer this question,
I would like to take you back
through history. Benjamin Franklin
founded the Pennsylvania Gazette
in 1728. The Gazette included
more advertisements than did any
other colonial newspaper, with up
to half the pages devoted to ad-
vertising. Franklin is credited with
introducing the use of large-point
headings, using white space to
separate the advertisements from
the text, and, after 1750, including
illustrations.
So Advertising has evolved from
these humble beginnings and
today is one of the major driving
forces behind any print media.
In the contemporary world of
Newspapers, content, format,
print quality, colour consistency
and repeatability, creativity and
the price of the advert play a major
part in the success of a newspaper
and all of our titles are focused
around these principles.
Akhbar Al Yaum is an Egyptian newspaper founded in 1952 and published format, such as the ‘Akhbar Al Ri-
yadha’, ‘Al Hawadith’ and ‘Al Adab’.
by Dar Akhbar Al Yaum. Many newspapers have followed
this step. In addition to this, Akhbar
What are your observations on increased focus on newspaper Al Yaum publishes some regional
the recession and the measures distribution? newspapers which serve the inter-
your company will be taking to When it comes to newspaper ests of the readers and advertisers.
overcome it? distribution, we follow several Reduction of content is not being
There’s no doubt that the recession strategies such as publishing the considered at the moment, but the
has had its impact on all newspapers newspaper regionally, achieving a requirements of the readers have
in general. But with progressive balance between circulation and to be considered.
development and modernization, costs and increasing distribution
newspapers can manage to retain points in every part of Egypt. Also, Are you considering printing
their advertisers. The situation we aim at developing our sales reader-specific news, for exam-
might get worse, but I believe the team by helping to create kiosks ple, customized or personalized
industry will definitely survive the in every province, which sells our newspapers?
tough times and the results might newspaper and publications as We have been issuing personalized
exceed our expectations. This will well as the newspapers and publi- newspapers for years now, where
be determined within a full year cations of other publishing houses. we print and distribute supple- C
and not through a short period of Furthermore, we are working ments in targeted areas of Egypt. M
time. As for our establishment, we towards improving and enhancing Also, the newspaper is being
have seen a rise in revenues year the subscription service, as well as published and printed in special Y
after year, thanks to our budgeting performing field studies to know pages, specifically for readers in CM
policies and various income seg- the reader’s and advertiser’s point countries such as Saudi Arabia and MY
ments. of view and improve the newspaper some parts of the GCC.
We will invest in new equipment accordingly. CY
as per a plan, and it will include the How do you plan to manage CMY
development of the online news- How crucial is newspaper design the increasing competition in K
paper and all its publications, the to the future of your business? advertising, especially because
information & photo archive, as well Newspaper design and layout are of the availability and success of
as modernizing the newspaper’s very important; the editorial team several new media?
ME Printer October 2009
printing machines by the addition is deeply involved in constantly We are addressing the increased
of new equipment depending on studying both reader and adver- demands on advertising spaces
the newspaper needs, and the ex- tiser preferences in order to achieve by increasing the number of
pansion of its commercial printing expansion, increase readership newspaper pages and by the
press. and attract new readers. Akhbar addition of specialized supple-
Al Yaum was the first newspaper ments for automobiles, sports,
Do the above measures include to print newspapers in the tabloid education and provincial news.
34
Also, we are attracting adver- As demand for online news in- as per the census of that area or as
tisers to our print edition by creases, do you think publishers per the subscriptions. This will be
offering to place their ads on should reserve the most impor- performed under a system called
the newspaper’s website. Some tant content for print? ‘Print on demand’.
of our special supplements and Print will not be a premium prod-
brochures are already being uct in the future, but this could Do you believe newspaper
printed on glossy paper or L.W.C, take some time. Print will remain printers in the Middle East are
and are later inserted within the available but in fewer amounts, equipped to cater to outsourcing
newspaper as per the distribution and publishers should publish im- requirements of international
plan, which often occurs in some portant news and articles online to clients?
parts of Egypt or throughout the increase readership, and consider it Newspaper printers in the Middle
country as a whole. as an investment, because both in- East, except for those in Lebanon,
formation and pictures are sources Egypt and Syria, are not yet well
With regard to online publish- of income. equipped to perform outsourced
ing, do you think advertising printing jobs for international
alone can support the expenses Is digital printing the future of newspapers. Egypt has the most
of running a website? Should newspaper publishing? Are you qualified technicians and engi-
readers be charged for access to considering adopting this tech- neers who are trained to print
online news? nology in the near future? and perform maintenance, and
We have already integrated the As for adopting digital technolo- are academically prepared to do
Internet with the newspaper by gies, we plan to adapt a solution so. As a proof on this, since the
creating a special online page for which allows us to perform start of our establishment’s pro-
Akhbar Al Yaum’s various publica- printing services for international duction in 1998, we have been
tions, picture archives and so on. newspaper publishers. A study relying on local technicians. The
We are preparing a study on the on the commercial profitability of establishment organizes several
possibility of charging our online this technology is being carried training courses for its staff in
readers through various channels out, and a budget will be required Egypt and other countries, as
such as media and communica- to opt for equipment that can well as arranging visits for our
tion firms and Internet service print the required numbers of any technicians and engineers to
providers instead of directly international newspaper, and then various exhibitions such as Ifra,
charging the user. distribute them in special places Apex and Drupa.
35
Infocus Newspaper Industry
Mahdi Al Masri
Manager
Al Ayaam Newspaper
Al Ayyam Newspaper is published by Al Ayyam Establishment for even if the job requires the use
of glossy paper, and has to be
Journalism, Printing, Publishing and Distribution, established in 1995 in
in a one of its kind design in the
the city of Ramallah. The press also undertakes printing of text books for Middle East. We are positive that
schools in Palestine, in addition to commercial printing jobs. our abilities and experienced staff
will come out with an exceptional
What’s the current situation of Since the installation of a new piece of work.
the newspaper industry in Pal- CTP system in 2007, Al Ayaam has
estine? What are the measures acquired a 4-colour Heidelberg What are your views on news-
being adopted at Al Ayyam to press (70 x 100 cm). However, the paper redesign and change in
emerge from the crisis? company is more conscious about format?
In addition to the economic situ- new investments. As for obtain- From an economic point of view,
ation that Palestine is witnessing, ing digital workflows and output we believe that newspaper rede-
there’s has been a distribution ban management systems, we have sign is a very interesting option,
for more than two years on our postponed such projects till 2010. especially if a newspaper wants to
newspaper in the Gaza province. stimulate modernization which is
This has had its impact on the ad- Do you find yourself in a chal- opposed by the conservative press
vertising market and has resulted lenging position with regard to school. However, we see that the
in the decline of our printed read- attracting and retaining adver- time has come to change the way
ership rates whereas our online tisers? how newspapers look by reducing
readership rates have increased. In Recently, we increased the co- their sizes and increasing their
addition to that, the recession has loured pages in the newspaper by pages and the fields they cover.
affected us and reduced invest- triple the number as compared to
ment opportunities in additional that the year before. Also, we have What’s your take on new trends
printing machinery. In order to established a quality monitoring in the newspaper printing indus-
maintain a stable sales rate, the department for each stage of the try, especially the potential of
recession has pushed us to find work. In terms of quality, this step customized newspapers?
and develop additional products will place us on top of the list of Customized newspapers are invest-
and services to be offered for our newspaper and supplements ment-orientated press. Such papers
readers. printers in Palestine. As for the use were briefly issued in Palestine, and
In addition to our network of ex- of glossy paper, the advertising their success was linked to different
ME Printer October 2009
ternal newspaper distributors and market in Palestine is not mature cultural tastes. Digital printing in
sellers, and in order to increase our enough to encourage investment Palestine has been limited to print-
newspaper’s market share, we have in machinery that can print on ing in small sizes and very short
offered our readers during the last this type of extraordinary paper. runs. We believe that the develop-
two years a direct subscription However, we at Al Ayaam are fully ment of this sector depends on our
service through a special company- ready to meet the requirements openness to the varying customer
designed subscription system. of local and regional advertisers, demands in the region.
36
How do you plan to tackle the news?! No, not yet! Until now, waterless printing
threat from the online publishing methods have not been employed
revolution? Do you think readers Do you view outsourcing as an in Palestine. As for adopting en-
should be charged for access to interesting avenue for newspa- vironmentally friendly practices,
online news? per printers in the region? our company has moved several
We widely use the Internet in Printers in the Middle East have the steps since its inception within
all aspects of our production, ability to take up outsourced jobs. this field. When it comes to waste
management and communication Printing in the region has witnessed reduction and management, we
practices. But we do not believe in the last few years significant de- follow an accurate system, and we
that the Internet has succeeded in velopment operations and the use succeeded in reducing waste to
our region as an advertising tool. If of state-of-the-art technologies, its lowest levels. We have entered
any traditional printed newspaper which have been regularly show- into contracts with companies that
considers adopting online publica- cased at some international exhibi- specialize in collecting printing
tion alone, we certainly believe tions. Drupa 2008 sales figures have waste such as ruined paper, films,
that it will cause that particular indicated notable development for printing plates, packaging material,
publisher to lose its position in the Middle East within the newspa- chemicals; the wastes are collected
the advertising market because an per printing sector. in special containers and shipped
advertiser in that newspaper might to special treatment facilities). This
prefer to place ads in a printed for- Has Al Ayaam entered the ‘en- comes as part of our commitment
mat and not online. Charging our vironmentally friendly printers’ towards our environment and our
online readers for access to online league? local society.
Established in Jeddah in 1963, Saudi Printing & Packaging Company suing content-focused newspapers
produces daily newspapers, including Asharq Al Awsaat newspaper with fewer pages or in smaller for-
mats. I agree that the time has come
(Saudi version), magazines and journals. Five print houses and over 600 for newspapers to change their
employees serve as the force behind the company’s growing presence in conventional way in publishing.
the region.
Is the conventional approach
How is the publishing landscape its readership and revenues. In giving way to newer technolo-
changing in Saudi Arabia. Do you Saudi Arabia, many newspapers gies such as digital printing, cus-
see a major shift happening in have changed their design as per tomized newspapers etc.?
newspaper design and presenta- the new trends followed in the field Digital printing technologies have
tion? of newspaper design. not yet been employed in newspa-
I personally believe that design is a per publishing, and personalized
very important element in newspa- Is the cost factor a pressing issue? newspapers are not available
per printing. The ecstatic look of a As costs are rising, publishers will in Saudi Arabia. Meanwhile, we
newspaper will definitely increase look for ways to reduce costs by is- expect to see high demand on
Infocus Newspaper Industry
printed newspapers and a higher regardless of the economical Is your company adopting
demand on online publications. circumstances. environmentally friendly prac-
tices? For example, have you
Has the recession stifled growth How do you see the road ahead? adopted waterless printing,
significantly? Any plans of handling outsourced recycling, etc.?
The recession has had a low jobs from international clients? We do not use waterless printing,
impact on newspaper publishing Newspaper printers in the Middle and this technology has not yet
in Saudi Arabia. But magazine East have big capacities and are been adopted in Saudi Arabia.
publishing, on the other hand, able to perform outsourced jobs As for printing on recycled paper,
has been affected significantly. for international publishers. Inter- we mainly use virgin pulp. But
The reason behind this is that all national newspapers are already we print on recycled paper only
newspapers are being printed and being published in the region and when the customer wants us to.
distributed in the same numbers are printed by local print houses We sell wasted paper, printing
regardless to any decrease in its and the number might grow. But plates and used chemicals to a
readership or revenues. In other the licensing procedures in the specialized recycling company in
words, newspapers are available region will leave its impact. Saudi Arabia.
Mohammed Eidan
Managing Director
Printing Press, Al Sabah Newspaper
Launched in 2003, Al Sabah Newspaper, which is based in Baghdad, is distribution & publishing com-
pany, and part of our strategy is
published by Iraqi Media Network.
to establish our own distribution
entity.
What challenges have you faced solution to improving your
due to the recession? services? Have you considered expanding
Among the challenges we faced We’re still using old printing further to handle outsourced
since the beginning of the global equipment, which does not satisfy jobs?
recession was the reduction of our ambitions. Due to the security At this moment, we do not
our budget, given the fact that situation in the past few years, a believe that newspaper printers
our newspaper is publicly funded. lot of manufacturers declined to in Iraq are capable of perform-
This led to reduction in the wages install new printing equipment in ing outsourced jobs offered by
of our contributing writers, as our premises. This year, we have international publishers, mainly
well as reduction in newspaper been in talks with several German, because the printing sector
circulation by nearly 15%, and French and Swedish companies, in Iraq has deteriorated in the
advertising income was reduced which have shown their interest last couple of years due to the
due to the halt of a large number to supply us with state-of-the-art political and security situation in
of projects. digital presses plus its accessories, the country.
and we’re about to seal a contract
Are you considering expansion with one of these companies. What are the trends you see
of your printing facility as a We also have a contract with a or expect to see influencing
the newspaper industry in the especially on our website. the newspaper’s pages and in-
future? crease the coloured pages so that
We think that within another 30 Do you think newspaper design we can offer more advertising
years, printed newspapers will plays an important role in space. We strongly believe that
disappear and signs on this are maintaining readership? using glossy paper is an attracting
becoming obvious worldwide There is a large number of tool for the advertiser.
with the decrease of readership, newspapers issued in Iraq, and
whereas the readers of online the competition is huge. But our Are you employing ‘green’
newspapers are increasing. In newspaper is second to none printing methods?
order to attract more attention when it comes to number of We do employ waterless print-
to his newspaper and increase distributed copies. We always try ing methods, and we do not use
readership, it is very important to maintain this through renew- recycled paper in printing but
for the publisher to archive all the ing the newspaper’s design, we sell it to small carton-making
news and not only the important especially for the 9 weekly supple- factories. This also applies to
ones. ments which we publish in small printing plates which is sold to be
format. We believe in changing used by small companies operat-
What’s your opinion of charg- the traditional method of issuing ing in other industries.
ing readers for access to online newspapers in the Middle East,
content? and that newspapers should keep
Our newspaper has a website and up with the latest trends that has
we receive information from in- been followed worldwide. As for
ternational news agencies, along reducing content, we think this
with news and photographs. Our would be related to the reader’s
advertising income covers all culture and pattern.
printing and website management What are your strategies for
expenses. We cannot charge our retaining advertising in print?
online readers, because we are a We occasionally issue advertising
state-owned newspaper which supplements in order to meet the
represents the Iraqi government demand (on advertising). As for
and our media coverage should the printing machinery which we
be made available to everyone, will be receiving, we will increase
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Is it time that the common news- remains in the hand of the customer, not yet on a large scale. We also have
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40
41
ME Printer October 2009
Finishing Line
the downturn the only way forward holder). It was foolish lending
will be up rather than down. One that precipitated the crash, and if
factor is inventories. Invariably in you are a trader and would like to
every down turn stock, whether it is have greater access to credit, you
steel, wood, raw materials or paper, may well be feeling the pinch. This
get used up or drawn on without inability to get credit surprisingly
being replenished hence a genuine could be one of the main reasons
42
Winner of the 2009 CIP4 International
Print Production Innovation Award (CIPPI) for
“Best Process Automation Implementation —
Emerging Markets”, during Print ‘09, Chicago.
43
ing experience in Prepress, Presently Working in Pre-print
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Remarketed equipment
ﺑﻬـــﺬﻩ ﺍﻷﺯﻣـــﺔ ،ﻭﺇﺫﺍ ﻛﻨﺖ ﺗﺎﺟـــﺮﴽ ﻭﺗﺮﻏﺐ ﺑﺄﻥ ﻳﻜﻮﻥ ﺍﻟﻰ ﺍﻷﻣﺎﻡ ﺳـــﻴﻜﻮﻥ ﻟﺒﻠﻮﻍ ﺍﻷﻋﻠﻰ ﻭﻟﻴﺲ ﺍﻷﺳﻔﻞ.
ﻻ ﺃﻛﺒﺮ ﻟﻼﺋﺘﻤﺎﻥ ،ﻓﺈﻧﻚ ﺗﻜﻮﻥ ﺍﻵﻥ ﻗﺪ ﻟﺪﻳـــﻚ ﻭﺻﻮ ً ﺇﺣﺪﻯ ﻫﺬﻩ ﺍﻟﻌﻮﺍﻣﻞ ﻫﻮ ﺍﻟﻤﺨﺰﻭﻥ ،ﻭﺑﺪﻭﻥ ﻣﺘﻐﻴﺮﺍﺕ
ﺃﺣﺴﺴﺖ ﻟﺪﻏﺘﻬﺎ .ﻭﻟﻌﻞ ﻋﺪﻡ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺍﻟﺤﺼﻮﻝ ﻭﻣـــﻊ ﺗﻮﻓﺮ ﺟﻤﻴﻊ ﺃﻧﻮﺍﻉ ﺍﻟﻤﻮﺍﺩ ،ﺳـــﻮﺍﺀ ﺃﻛﺎﻥ ﺍﻟﺼﻠﺐ،
ﻋﻠﻰ ﺍﻹﺋﺘﻤﺎﻥ ﻗﺪ ﻳﻜﻮﻥ ﻭﺑﺸﻜﻞ ﻣﻔﺎﺟﻲﺀ ﻣﻦ ﺃﻫﻢ ﺍﻟﺨﺸﺐ ،ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﺃﻡ ﺍﻟﻮﺭﻕ ،ﻓﺈﻧﻪ ﻳﺘﻢ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ
ﺗﻔﺴﺮ ﻇﻬﻮﺭ ”ﺑﺮﺍﻋﻢ ﺧﻀﺮ“ ﻟﻠﺘﺠﺎﺭﺓ.
ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ّ ﺃﻭ ﺃﻧﻬﺎ ﺳﺘﺴـــﺘﻬﻠﻚ ﺑﺪﻭﻥ ﺇﻋﺎﺩﺓ ﺗﻨﺸﻴﻄﻬﺎ ،ﻭﺑﺎﻟﺘﺎﻟﻲ
48
ﻣﻨﺘﺞ ﺟﺪﻳﺪ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ
ﻣﺒﺎﺷﺮ ﻣﻦ ﺑﺮﺷﻠﻮﻧﺔ:
ﻛﺎﻧﻮﻥ ﺗﻜﺸﻒ ﺍﻟﻨﻘﺎﺏ ﻋﻦ ﺗﺸﻜﻴﻠﺘﻬﺎ
ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ”ﺇﻣﻴﺞ
ﺭﺍﻧﺮ ﺁﺩﻓﺎﻧﺲ“
ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺗﻌﺘﺰﻡ ﺇﻗﺎﻣﺔ ﺣﻔﻞ ﺇﻃﻼﻕ ﻣﺎﻛﻴﻨﺎﺕ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ
ﺁﺩﻓﺎﻧﺲ“ ،ﻭﻫﻲ ﺃﺟﻬﺰﺓ ”ﺍﻹﻧﺘﺎﺝ ﺍﻟﺨﻔﻴﻒ“ ﺍﻟﺘﻲ ﺗﺴﺘﻬﺪﻑ ﺃﺳﻮﺍﻕ ﺍﻟﻄﺒﺎﻋﺔ
ﺑﺤﺴﺐ ﺍﻟﻄﻠﺐ ﻭﺑﻜﻤﻴﺎﺕ ﻗﻠﻴﻠﺔ ،ﻓﻲ ١٧ﻧﻮﻓﻤﺒﺮ ٢٠٠٩ﺑﺪﺑﻲ
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ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ ،ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ
ﻓﻴﺼﻞ ﺑﻦ ﺣﻴﺪﺭ
ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ
ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ
ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻓـــﻲ ﻗﻄﺎﻋـــﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ، ﺇﻧﻄﻼﻗﴼ ﻣﻦ ﺭﺅﻳﺘﻬﺎ ﻟﺠﻌﻞ ﺩﺑﻲ ﻣﺮﻛﺰﴽ ﻟﺘﺼﺪﻳﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ
ﻭﻗﺪ ﺃﻋﺪﺩﻧﺎ ﻹﺟﺮﺍﺀ ﺩﺭﺍﺳـــﺔ ﻣﺴﺘﻔﻴﻀﺔ ﻋﻦ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻤﻨﻄﻘﺔ ،ﺗﺴﻴﺮ ﺷﺮﻛﺔ ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺨﻄﻰ ﻭﺍﺛﻘﺔ ﻧﺤﻮ ﺑﻨﺎﺀ ﻣﻘﺮ
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ. ﻃﺒﺎﻋﻲ ﺁﻟﻲ ﺑﺎﻟﻜﺎﻣﻞ ،ﻳﻌﻤﻞ ﻋﻠﻰ ﺳﺪ ﺍﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﺪﻭﻝ ﻣﻨﻄﻘﺔ
ﻭﻳﻘﺪﻡ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻴﻮﻡ
ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﻭﺍﻟﻘﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴﺔّ .
ﺑﺈﻋﺘﺒﺎﺭ ﺩﻭﻟـــﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻣﺮﻛـــﺰﴽ ﻟﻠﺜﻘﺎﻓﺎﺕ
ﺧﺪﻣﺎﺗﻪ ﺍﻟﻰ ﺩﻭﺭ ﻧﺸﺮ ﺍﻟﺼﺤﻒ ﻛـ ”ﺍﻟﺒﻴﺎﻥ“ ﻭ“ﺍﻟﻌﺎﻟﻢ“ ﻭ“ﺑﻴﺰﻧﺲ .“٧/٢٤
ﺍﻟﻤﺘﻌـــﺪﺩﺓ ،ﻫـــﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺑـــﺄﻥ ﺍﻟﺼﺤﻒ
ﺍﻟﻤﺸﺨﺼﺔ ﺳﻴﻜﻮﻥ ﻟﻬﺎ ﻣﺴﺘﻘﺒﻞ ﻛﺒﻴﺮ ﻓﻲ
ّ ﻧﺘ ّﺒﻊ ﺃﺣﺪﺙ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﻓـــﻲ ﺗﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ، ﻣﺎ ﻫﻲ ﺃﺣـــﺪﺙ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻲ ﺷـــﻬﺪﺗﻬﺎ
ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ؟ ﻭﺗﻌﺪ ﻣﺴـــﺎﺭ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﺣﻴﺪﺓ ﺍﻟﺘـــﻲ ﺗﻘﻮﻡ ﺑﺘﻮﺻﻴﻞ ”ﻣﺴﺎﺭ“؟
ﺍﻟﻤﺸـــﺨﺼﺔ ﺿﺮﻭﺭﺓ ﻓﻲ ﻣﻨﻄﻘﺔ
ّ ﺳﺘﺼﺒﺢ ﺍﻟﺼﺤﻒ ﺣﺰﻣـــﺔ ﻣﺒﺮﻣﺠـــﺔ ﻳﺘـــﻢ ﺗﺜﺒﻴﺘﻬﺎ ﻋﻠـــﻰ ﺃﻋﻠﻰ ﺻﻔﺤﺔ ﺻﻨّﻔﺖ ”ﻣﺴـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ“ ﻋﻠـــﻰ ﺃﻧﻬﺎ ﺃﻛﺒﺮ
ﺍﻟﺨﻠﻴـــﺞ ﻭﺫﻟـــﻚ ﻧﻈـــﺮﴽ ﻟﻮﺟـــﻮﺩ ﺟﻨﺴـــﻴﺎﺕ ﻣﺘﻌـــﺪﺩﺓ ﺍﻟﺘﻮﺻﻴـــﻞ ،ﻭﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻰ ﻣﻌﻠﻮﻣﺎﺕ ﻣﻦ ﻗﺒﻴﻞ ﻭﺃﻛﺜـــﺮ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺣﺪﺍﺛﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ،
ﻭﺛﻘﺎﻓﺎﺕ ﻣﺘﺒﺎﻳﻨﺔ ﻋﻠﻰ ﺃﺭﺍﺿﻴﻬﺎ. ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﺍﻟﻜﻤﻴﺔ ﻭﺃﺳـــﻤﺎﺀ ﻣﻮﺯﻋـــﻲ ﺍﻟﺼﺤﻒ ﻭﻣﺎ ﻭﻫـــﻮ ﻣﺎ ﻳﻀﻊ ﻋﻠﻰ ﻋﺎﺗﻘﻨﺎ ﻣﺴـــﺆﻭﻟﻴﺔ ﻛﺒﻴﺮﺓ ﻓﻲ ﺃﻥ
ﺷﺎﺑﻪ ﺫﻟﻚ. ﻧﺘّﺒﻊ ﺃﺣﺪﺙ ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﻤﻄ ّﺒﻘـــﺔ ﻋﺎﻟﻤﻴﴼ .ﻧﻘﻮﻡ ﺑﺈﺗﺒﺎﻉ
ﻫﻞ ﺗﻌﺪ ﻭﺳـــﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻋﺎﻣ ً
ﻼ ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﺘﻲ ﻭﺿﻌﺘﻬﺎ ﻣﺆﺳﺴﺔ ﺇﻓﺮﺍ ،ﻛﻤﺎ ﻧﻘﻮﻡ ﺃﻳﻀﴼ
ﻣﺴﺎﻋﺪﴽ ﻟﻜﻢ ﻓﻲ ﺟﺬﺏ ِﻛﺒﺎﺭ ﺍﻟﻤﻌﻠﻨﻴﻦ؟ ﻫـــﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺃﻥ ﺍﻟﻮﻗﺖ ﻗـــﺪ ﺣﺎﻥ ﻟﺘﻐﻴﻴﺮ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻭﺍﺣـــﺪ ﻣﻦ ﺃﻛﺜـــﺮ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ
ﺍﻟﻤﻄﺒـــﻮﻉ ﻫـــﻮ ﺍﻟﻤـــﺎﺩﺓ ﺍﻟﻮﺣﻴـــﺪﺓ ﺍﻟﺘـــﻲ ﺗﺒﻘـــﻰ ﺑﻴﻦ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻒ؟ ﻓـــﻲ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺣﺪﺍﺛـــﺔ ،ﺃﻻ ﻭﻫـــﻮ ﺑﺮﻧﺎﻣﺞ
ﺃﻳـــﺪﻱ ﺍﻟﺰﺑﻮﻥ ،ﻭﻗﺪ ﻳﻄـــﻮﻝ ﺣﻔﻈﻬﺎ ﻟﻔﺘﺮﺍﺕ ﻃﻮﻳﻠﺔ. ﺃﻋﺘﻘـــﺪ ﺑﺄﻥ ﺍﻟﻘﻴـــﺎﻡ ﺑﺨﻄﻮﺓ ﻛﻬـــﺬﻩ ﻳﻌﺪ ﺃﻣـــﺮﴽ ﺣﻴﻮﻳﴼ ”ﻫﺎﻳﻔﻠﻜﺲ“.
ﻭﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﺘﺠـــﺎﺭﺓ ،ﻳﻌﺘﺒﺮ ﺃﻣﺮ ﻛﻬﺬﺍ ﺃﺩﺍﺓ ﺗﺴـــﻮﻳﻘﻴﺔ ﻟﻠﻐﺎﻳـــﺔ ،ﻓﻐﺎﻟﺒﴼ ﻣﺎ ﻳﺘﻄﻠـــﻊ ﺍﻟﻨﺎﺱ ﺍﻟﻰ ﺇﻗﺘﻨﺎﺀ ﻣﻨﺘﺠﺎﺕ
ﻛﺒﻴﺮﺓ ،ﻭﺇﻥ ﺇﺳـــﺘﺨﺪﺍﻡ ﺣﻠﻮﻝ ﺗﻘﻨﻴﺔ ﻓﺎﺋﻘﺔ ﻣﻦ ﻗﺒﻴﻞ ﺟﺪﻳـــﺪﺓ ﻭﺣﺪﻳﺜـــﺔ ﻭﻏﻴﺮ ﻣﺄﻟﻮﻓـــﺔ .ﻭﺣﺘـــﻰ ﻭﺇﻥ ﻛﺎﻥ ﻛﻴﻒ ﺗﺘﻌﺎﻣﻠﻮﻥ ﻣﻊ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺗﻔﺮﺿﻬﺎ
ﺍﻟﻠﻤﺎﻉ ﻭﻣﺎ ﺷـــﺎﻛﻞ ﺫﻟﻚ ،ﺳ ُﻴﺴﻬﻢ ﻓﻲ ﺍﻟﻐﺎﻟﺐ
ﺍﻟﻮﺭﻕ ّ ﺍﻟﻘـــﺎﺭﺉ ﻣﻌﺘـــﺎﺩﴽ ﻋﻠـــﻰ ﻗـــﺮﺍﺀﺓ ﺻﺤﻴﻔﺘـــﻪ ﺃﻭ ﻣﺠﻠﺘﻪ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟
ﻓـــﻲ ﺟـــﺬﺏ ﺍﻟﻌﻤـــﻼﺀ .ﺇﺿﺎﻓﺔ ﻟﺬﻟـــﻚ ،ﻗﻤﻨـــﺎ ﺑﺘﻮﻓﻴﺮ ﺑﺎﻟﺸـــﻜﻞ ﺍﻟﺬﻱ ﻫﻲ ﻋﻠﻴﻪ ،ﻻ ﺯﻟﺖ ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺇﻋﺎﺩﺓ ﻟﻘﺪ ﻋﺎﻧﺖ ﺟﻤﻴﻊ ﺍﻷﺳـــﻮﺍﻕ ﺑﺼﻮﺭﺓ ﻣﺒﺎﺷـــﺮﺓ ﺃﻭ ﻏﻴﺮ
ﻣﺼـــﺎﺩﺭ ﺩﺧﻞ ﺟﺪﻳـــﺪﺓ ﻟﻌﻤﻼﺋﻨﺎ ﻣﻦ ﺧـــﻼﻝ ﺇﺿﺎﻓﺔ ﺗﺼﻤﻴـــﻢ ﺍﻟﻤﻄﺒﻮﻉ ﺳـــﻴﻌﻤﻞ ﻋﻠﻰ ﺟـــﺬﺏ ﻣﺰﻳﺪ ﻣﻦ ﻣﺒﺎﺷـــﺮﺓ ﻣﻦ ﺗﺒﻌـــﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ .ﻭﻓﻲ
ﺧﻂ ﺇﻧﺘﺎﺟﻲ ﻭﺍﺣﺪ ﻣـــﻊ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﺘﺼﻨﻴﻊ ﻭﺭﻕ ﺫﺍﺗﻲ ﺍﻟﻘـــﺮﺍﺀ ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﻳﺮﻓﻊ ﻣﻦ ﻗﻴﻤـــﺔ ﺍﻟﻌﺎﺋﺪﺍﺕ .ﻳﺒﺤﺚ ﺣﻘﻴﻘﺔ ﺍﻷﻣﺮ ،ﻟﻢ ﺗﺨﺴـــﺮ ﺷﺮﻛﺘﻨﺎ ﺃﻱ ﻣﻦ ﻋﻤﻼﺋﻬﺎ.
ﺍﻟﻠﺼـــﻖ ﻟﺘﺪﻭﻳـــﻦ ﺍﻟﻤﻼﺣﻈـــﺎﺕ ﻭﻟﺘﺼﻨﻴـــﻊ ﻛـــﺮﻭﺕ ﺍﻟﻘﺎﺭﺉ ﻋﻦ ﺃﺧﺒﺎﺭ ﻣﻬﻤﺔ ﻭﺷ ّﻴﻘﺔ ،ﻭﻫﻮ ﻓﻲ ﺍﻟﻐﺎﻟﺐ ﻻ ﻓﻤﺴـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻣﺰ ّﻭﺩﺓ ﺑﺄﺣـــﺪﺙ ﺍﻟﻤﻌﺪﺍﺕ
ﺍﻟﻤﻌﺎﻳﺪﺓ ﺍﻟﺒﺮﻳﺪﻳﺔ. ﻳﻜﺘﺮﺙ ﺑﻌﺪﺩ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﺘﻲ ﻳﺘﺄﻟﻒ ﻣﻨﻬﺎ ﺍﻟﻤﻄﺒﻮﻉ. ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﻣﻠﺤﺎﻗﺘﻬـــﺎ ،ﺍﻟﺘـــﻲ ﺗﻌـــﺪ ﺍﻷﻛﺜـــﺮ ﺗﻄﻮﺭﴽ.
ﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﻫﻨﺎ ﺍﻟﻰ ﺃﻧﻨﺎ ﺃﻭﻝ ﻣﻦ ﺑﺪﺃ ﻓﻲ ﺍﻟﺸﺮﻕ ﺃﺿـــﻒ ﺍﻟﻰ ﺫﻟﻚ ﺃﻧﻨﺎ ﻧﻘﻮﻡ ﺑﺘﻄﺒﻴﻖ ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﻌﺎﻟﻤﻴﺔ
ﻣﺎ ﻫﻮ ﺭﺃﻳﻜﻢ ﺑﺎﻟﺘﻌﻬﻴﺪ؟ ﺍﻷﻭﺳـــﻂ ﺑﺈﻃـــﻼﻕ ﺻﺤﻴﻔﺘﻴـــﻦ ﻳﻮﻣﻴﺘﻴـــﻦ ﺑﻤﻘﺎﺱ ﻭﻧﺴـــﺘﺨﺪﻡ ﺃﻓﻀﻞ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻵﻟﻴﺔ .ﻛﻤﺎ ﻧﻘﻮﻡ ﺑﺈﺗﺨﺎﺫ
ﺍﻟﺘﺎﺑﻠﻮﻳﺪ )ﺍﻟﺼﺤﻴﻔـــﺔ ﺍﻟﻤﺼﻐ ّﺮﺓ( ،ﻭﻗﺪ ﺗﻢ ﺇﻧﺠﺎﺯ ﻫﺬﺍ ﻛﺎﻓـــﺔ ﺍﻟﺘﺪﺍﺑﻴـــﺮ ﺍﻟﺘﻲ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺍﻟﺘﺄﻛﻴـــﺪ ﻋﻠﻰ ﺭﺿﺎ
ﻧﺤﻦ ﻧﺆﻣﻦ ﺑﻘﻮﺓ ﺑﺄﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺗﺘﻤﺘﻊ ﺑﻔﺮﺹ ﺍﻷﻣﺮ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻳﻜﻨﺎ ”ﺃﻭﺭﺍﻕ ﻟﻠﻨﺸﺮ“. ﻋﻤﻼﺋﻨـــﺎ ﻭﺭﺍﺣﺘﻬﻢ ،ﺑﺪﺀﴽ ﻣﻦ ﺍﻟﺘﺴـــﻮﻳﻖ ﻭﺍﻟﻤﺒﻴﻌﺎﺕ،
ME Printer October 2009
ﻛﺒﻴـــﺮﺓ ﻹﺛﺒـــﺎﺕ ﻗﺪﺭﺗﻬﺎ ﻭﺇﺑـــﺮﺍﺯ ﻣﻜﺎﻣـــﻦ ﻗﻮﺗﻬﺎ ﻓﻲ ﻭﻣـــﺮﻭﺭﴽ ﺑﻤﺮﺍﺣﻞ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺇﻧﺘﻬﺎﺀﴽ
ﺷﺘﻰ ﻣﺠﺎﻻﺕ ﺍﻟﻌﻤﻞ ،ﻭﻫﻨﺎ ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺍﻟﻤﻨﻄﻘﺔ ّ
ﺗﺨﻄﻄـــﻮﻥ ﻹﺩﺧﺎﻝ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻫﻞ ﺑﻤﺮﺍﺣـــﻞ ﻣـــﺎ ﺑﻌـــﺪ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻧﺠـــﺎﺯ .ﻛﻤـــﺎ ﻧﻘﻮﻡ
ﺃﻥ ﺗﻐﺘﻨﻢ ﻫﺬﻩ ﺍﻟﻔﺮﺻﺔ ﻭﺗﻌﻤﻞ ﻋﻠﻰ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺗﻬﺎ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ؟ ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﺰﻳـــﺪ ﻣﻦ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﻐﻴﺔ
ﺍﻟـــﻰ ﺍﻟﻐـــﺮﺏ .ﻧﻘﻮﻡ ﻓـــﻲ ﻣﻘﺮﻧـــﺎ ﺍﻟﻄﺒﺎﻋـــﻲ ﺑﻄﺒﺎﻋﺔ ﻛﺠﺰﺀ ﻣﻦ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻨﻤﻮ ﺍﻟﺘﻲ ﻧﺘﺒﻌﻬﺎ ﻭﺑﺎﻹﻋﺘﻤﺎﺩ ﺗﺰﻭﻳﺪ ﻋﻤﻼﺋﻨﺎ ﺑﺎﻟﻜﺜﻴﺮ ﻣـــﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺫﺍﺕ ﺍﻟﻘﻴﻤﺔ
ﺍﻟﺼﺤﻒ ﺍﻟﻴﻮﻣﻴﺔ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻭﺍﻵﺳﻴﻮﻳﺔ. ﻧﺨﻄﻂ ﻟﺘﻮﻇﻴﻒﻋﻠﻰ ﺍﻟﻔﺮﺹ ﺍﻟﻤﺘﺎﺣﺔ ﺃﻣﺎﻣﻨﺎ ،ﻓﺈﻧﻨﺎ ّ ﺍﻟﻤﻀﺎﻓﺔ.
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ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺍﻟﻤﻠﻒ
ﺑﻴﻌـــﻪ ﺍﻟـــﻰ ﻣﻌﺎﻣﻞ ﺻﻐﻴﺮﺓ ﺗﺴـــﺘﺨﺪﻣﻪ ﻓـــﻲ ﺗﺼﻨﻴﻊ ﺍﻷﺧﺒﺎﺭ ﻋﻠﻰ ﺍﻟﺸﺒﻜﺔ ﺍﻟﻌﻨﻜﺒﻮﺗﻴﺔ؟ ﺇﺣﺪﻯ ﻫﺬﻩ ﺍﻟﺸﺮﻛﺎﺕ.
ﺍﻟﻜﺮﺗـــﻮﻥ .ﻭﻳﺴـــﺮﻱ ﻫﺬﺍ ﺃﻳﻀﴼ ﻋﻠﻰ ﺍﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ ﻻ ﻳﻤﻜﻨﻨـــﺎ ﻓﺮﺽ ﺭﺳـــﻮﻡ ﻋﻠﻰ ﻣﺘﺼﻔﺤـــﻲ ﻣﻮﻗﻌﻨﺎ
ﺍﻟﺘـــﻲ ﻳﺘﻢ ﺑﻴﻌﻬـــﺎ ﺍﻟﻰ ﻣﻌﺎﻣﻞ ﺻﻐﻴـــﺮﺓ ﺗﻌﻤﻞ ﺿﻤﻦ ﺧﺼﻮﺻـــﴼ ﻭﺃﻥ ﺟﺮﻳﺪﺗﻨـــﺎ ﻫـــﻲ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﺮﺳـــﻤﻴﺔ ﻫﻞ ﺳﺘﻘﻮﻣﻮﻥ ﺑﺘﻮﺳﻴﻊ ﻗﺪﺭﺍﺗﻜﻢ ﺍﻹﻧﺘﺎﺟﻴﺔ
ﻗﻄﺎﻋﺎﺕ ﺻﻨﺎﻋﻴﺔ ﺃﺧﺮﻯ. ﻟﻠﺪﻭﻟـــﺔ ﺍﻟﻌﺮﺍﻗﻴـــﺔ ،ﻭﺇﻋﻼﻣﻨﺎ ﻳﺠـــﺐ ﺃﻥ ﻳﻜﻮﻥ ﻣﺘﺎﺡ ﻟﻜﻲ ﺗﻜـــﻮﻥ ﻟﺪﻳﻜﻢ ﺍﻟﻤﻘـــﺪﺭﺓ ﻋﻠﻰ ﺗﻨﻔﻴﺬ
ﻟﻠﺠﻤﻴﻊ ﻭﺧﺼﻮﺻﴼ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ. ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ؟
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ﻣـــﻮﺍﺩ ﺍﻟﺘﻐﻠﻴﻒ ،ﺍﺿﺎﻓﺔ ﺍﻟﻰ ﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺤﻤﻴﺾ ﺍﻟﺘﻲ ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﺍﻟﻨﺎﺗﺠﺔ ﻋﻦ ﻣﻄﺎﺑـــﻊ ﺍﻷﻳﺎﻡ، ﻟﻠﺴـــﻮﻕ ﺍﻟﻔﻠﺴـــﻄﻴﻨﻲ .ﺃﻣﺎ ﻓﻲ ﺳـــﻴﺎﻕ ﺍﻟﻌﻤﻞ ﺍﻟﺠﺎﺩ
ﺗﺠﻤـــﻊ ﻓـــﻲ ﺣﺎﻭﻳﺎﺕ ﺧﺎﺻﺔ ﻭﺗﺸـــﺤﻦ ﺍﻟـــﻰ ﻣﻮﺍﻗﻊ ﻭﻗﺪ ﻧﺠﺤﻨﺎ ﻓﻲ ﺧﻔﺾ ﻧﺴـــﺐ ﺍﻟﻬﺎﻟﻚ ﺍﻟﻰ ﺣﺪﻭﺩﻫﺎ ﻟﺤﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻴﻬﺎ ،ﻓﻘﺪ ّ
ﺧﻄﺖ ﺷـــﺮﻛﺘﻨﺎ
ﺧﺎﺻﺔ ﺗﻘـــﻮﻡ ﺑﺘﺤﻠﻴﻠﻬﺎ ﻭﺍﺳـــﺘﺨﺮﺍﺝ ﺍﻟﻨﺎﻓـــﻊ ﻣﻨﻬﺎ(. ﺍﻟﺪﻧﻴﺎ ﻭﻣﻨﺬ ﺫﻟﻚ ﺍﻟﺤﻴﻦ ﻭﻧﺤﻦ ﻣﺮﺗﺒﻄﻮﻥ ﺑﻌﻘﻮﺩ ﻣﻊ ﺧﻄـــﻮﺍﺕ ﻭﺍﻋﺪﺓ ﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻭﻣﻨﺬ ﺳـــﻨﻮﺍﺕ
ﻭﻫـــﺬﺍ ﻳﺄﺗـــﻲ ﻓـــﻲ ﺳـــﻴﺎﻕ ﻣﺴـــﺆﻭﻟﻴﺘﻨﺎ ﺗﺠـــﺎﻩ ﺑﻴﺌﺘﻨﺎ ﺷـــﺮﻛﺎﺕ ﻣﺘﺨﺼﺼﺔ ﺑﺈﻋﺎﺩﺓ ﺗﺪﺓﻳﺮ ﻛﺎﻓﺔ ﺍﻟﻤﺨﻠﻔﺎﺕ ﻋﻤﻠﻨـــﺎ ﺍﻷﻭﻟـــﻰ ﻓﻲ ﻧﻬﺎﻳـــﺔ ﺍﻟﻌﻘﺪ ﺍﻟﻤﺎﺿـــﻲ .ﻭﻧﺤﻦ
ﻭﻣﺠﺘﻤﻌﻨﺎ ﺍﻟﻤﺤﻠﻲ. ﺍﻟﻄﺒﺎﻋﻴـــﺔ )ﺍﻟﻮﺭﻕ ﺍﻟﺘﺎﻟﻒ ،ﺍﻷﻓـــﻼﻡ ﻭﺃﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ، ﻧﺘﺒـــﻊ ﺃﻧﻈﻤـــﺔ ﺩﻗﻴﻘﺔ ﻓﻲ ﻣﺠﺎﻝ ﺗﻘﻨﻴـــﻦ ﻭﺍﺩﺍﺭﺓ ﻛﺎﻓﺔ
ﻳﻌﻮﺩ ﺍﻟﺴـــﺒﺐ ﺑﺬﻟﻚ ﺍﻟﻰ ﻗﻴﺎﻡ ﻧﺎﺷـــﺮﻱ ﺍﻟﺼﺤﻒ ﻓﻲ ﺗﺄﺳﺴﺖ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻣﺪﻳﻨﺔ ﺟﺪﺓ ﻓﻲ ﻋﺎﻡ
ﻛﺜﻴـــﺮ ﻣـــﻦ ﺍﻷﺣﻴﺎﻥ ﺑﻄﺒﺎﻋـــﺔ ﻧﻔـــﺲ ﺍﻟﻜﻤﻴﺎﺕ ﻣﻦ ١٩٦٣ﻡ .ﻭﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻷﺧﺮﻯ ﺍﻟﺘﻲ ّ
ﺗﻨﻔﺬﻫﺎ ،ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ
ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﺗﻮﺯﻳﻌﻬﺎ ﻋﻠﻰ ﻣﻨﺎﻓﺬ ﺍﻟﺒﻴﻊ ﺣﺘﻰ ﻭﺇﻥ ﻟﻢ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﺑﺈﺻﺪﺍﺭ ﺑﻌﺾ ﺍﻟﺼﺤﻒ ﺍﻟﻴﻮﻣﻴﺔ ﻛـ ”ﺍﻟﺸﺮﻕ
ﺗﺤﻘﻖ ﻧﺴﺐ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺫﺍﺗﻬﺎ .ﻭﺑﻤﻌﻨﻰ ﺁﺧﺮ ،ﺗﺴﻌﻰ
ﺍﻷﻭﺳﻂ“ )ﺍﻟﻄﺒﻌﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ( ،ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺻﺪﺍﺭ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻤﺠﻼﺕ
ﻫـــﺬﻩ ﺍﻟﺼﺤـــﻒ ﺍﻟـــﻰ ﺗﺄﻛﻴـــﺪ ﺗﻮﺍﺟﺪﻫﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ
ﻭﺍﻟﺼﺤﻒ ﺍﻟﺪﻭﺭﻳﺔ .ﻭﻳﻨﻀﻢ ﺗﺤﺖ ﻟﻮﺍﺀﻫﺎ ﺧﻤﺲ ﺩﻭﺭ ﻟﻠﻄﺒﺎﻋﺔ ،ﻭﻳﻌﻤﻞ ﻓﻴﻬﺎ
ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺻﻌﻮﺑﺔ ﺍﻷﻭﺿﺎﻉ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ.
ﻃﺎﻗﻢ ﻣﺆﻟﻒ ﻣﻦ ٦٠٠ﺷﺨﺺ.
ﻫﻞ ﺗﺨﻄﻄﻮﻥ ﻟﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﺍﻟﺘﻌﻬﻴﺪ ﻟﺼﺎﻟﺢ ﺍﻟﻮﻗﺖ ﻗﺪ ﺣﺎﻥ ﻟﺘﻐﻴﻴـــﺮ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ ﻣﺎ ﺍﻟﺘﻐﻴﺮﺍﺕ ﺍﻟﺘﻲ ﺗﺸـــﻬﺪﻫﺎ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ
ﻋﻤﻼﺀ ﺩﻭﻟﻴﻴﻦ؟ ﺍﻟﺼﺤﻒ. ﺗﺤﻮﻝ ﻛﺒﻴﺮ ﻧﺤﻮ
ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ ،ﻭﻫﻞ ﺛﻤﺔ ّ
ﻳﻤﺘﻠﻚ ﻃ ّﺒﺎﻋﻮ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﺳﻌﺔ ﺗﻐﻴﻴﺮ ﺗﺼﻤﻴـــﻢ ﻭﻣﺤﺘﻮﻯ ﺍﻟﺼﺤﻒ ﺍﻟﺼﺎﺩﺭﺓ
ﺇﻧﺘﺎﺟﻴـــﺔ ﻛﺒﻴﺮﺓ ،ﻭﻟﺪﻳﻬـــﻢ ﺍﻟﻘﺪﺭﺓ ﻋﻠـــﻰ ﺗﻨﻔﻴﺬ ﻣﻬﺎﻡ ﻫﻞ ﻳﺴـــﻤﺢ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴـــﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟
ﺍﻟﺘﻌﻬﻴﺪ ﻟﺼﺎﻟﺢ ﺩﻭﺭ ﻧﺸـــﺮ ﻋﺎﻟﻤﻴـــﺔ .ﻭﺑﺎﻟﻔﻌﻞ ﺗﺼﺪﺭ ﺍﻟﺼﺤـــﻒ ﺑﺘﻮﻇﻴـــﻒ ﺗﻘﻨﻴـــﺎﺕ ﺟﺪﻳﺪﺓ ﻓﻲ ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺍﻟﺘﺼﻤﻴﻢ ﻋﻨﺼﺮ ﻣﻬﻢ ﻓﻲ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ
ﺑﻌـــﺾ ﺍﻟﺼﺤـــﻒ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ،ﻭﻳﻘﻮﻡ ﻃﺒﺎﻋﺘﻬﺎ ،ﻛﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ،ﺃﻭ ﺍﻟﺼﺤﻒ ،ﻓﺎﻟﺸﻜﻞ ّ
ﺍﻟﺠﺬﺍﺏ ﻟﺼﺤﻴﻔﺔ ﻣﺎ ﺳﻴﺘﺴﺒﺐ
ﺑﻄﺒﺎﻋﺘﻬـــﺎ ﺷـــﺮﻛﺎﺕ ﻃﺒﺎﻋـــﺔ ﻣﺤﻠﻴﺔ ،ﻭﺍﻟﻌـــﺪﺩ ﻗﺎﺑﻞ ﺇﺻﺪﺍﺭﻫﺎ ﺑﻨﻈﺎﻡ ﺍﻟﺘﺸﺨﻴﺺ ...ﺍﻟﺦ؟ ﺣﺘﻤﴼ ﻓﻲ ﺯﻳﺎﺩﺓ ﺃﻋﺪﺍﺩ ﻗﺮﺍﺋﻬﺎ ﻭﺭﻓﻊ ﻋﺎﺋﺪﺍﺗﻬﺎ ﺍﻟﻤﺎﺩﻳﺔ،
ﻟﻺﺯﺩﻳﺎﺩ ،ﺇﻻ ﺃﻥ ﻣﺸـــﻜﻠﺔ ﺇﺳـــﺘﺨﻼﺹ ﺍﻟﺘﺮﺍﺧﻴﺺ ﻟـــﻢ ﺗُﻮﻇﻒ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓـــﻲ ﺇﺻﺪﺍﺭ ﻭﻗـــﺪ ﺩﺃﺑـــﺖ ﺍﻟﻜﺜﻴﺮ ﻣـــﻦ ﺍﻟﺼﺤﻒ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻋﻠﻰ
ﺍﻟﻤﻄﻠﻮﺑﺔ ﻟﻠﻨﺸﺮ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺳﺘُﻠﻘﻲ ﺑﻈﻼﻟﻬﺎ ﻋﻠﻰ ﺍﻟﺼﺤﻒ ،ﻭﺍﻟﺼﺤﻒ ﺍﻟﻤﺸـــﺨﺼﺔ ﻏﻴـــﺮ ﻣﺘﻮﻓﺮﺓ ﻓﻲ ﺗﻐﻴﻴـــﺮ ﺗﺼﺎﻣﻴﻤﻬﺎ ﻭﻓﻘﴼ ﻷﺣـــﺪﺙ ﺍﻟﺼﻴﺤﺎﺕ ﺍﻟﻤﺘﺒﻌﺔ
ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ. ﺍﻟﻤﻤﻠﻜـــﺔ ﻟﻐﺎﻳﺔ ﺍﻵﻥ .ﻭﻣﻦ ﺟﺎﻧﺐ ﺁﺧﺮ ،ﻧﺘﻮﻗﻊ ﺭﺅﻳﺔ ﻓﻲ ﻣﺠﺎﻝ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ.
ﺇﺭﺗﻔﺎﻉ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﺼﺤﻒ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻳﻘﺎﺑﻠﻬﺎ
ﻫﻞ ﺗﻄ ّﺒﻘﻮﻥ ﻣﻌﺎﻳﻴﺮ ﺑﻴﺌﻴﺔ ﺻﺎﺭﻣﺔ؟ ﻃﻠﺐ ﺃﻋﻠﻰ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ. ﻫـــﻞ ﺗﺆﺛـــﺮ ُ
ﺍﻟﻜﻠﻔـــﺔ ﻋﻠـــﻰ ﻋﻤﻠﻴـــﺔ ﺇﻧﺘﺎﺝ
ﻧﻘـــﻮﻡ ﻓﻲ ﺍﻟﻐﺎﻟـــﺐ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺍﻟـــﻮﺭﻕ ﺍﻟﺠﺪﻳﺪ، ﺍﻟﺼﺤﻒ؟
ME Printer October 2009
ﻓـــﻲ ﺣﻴـــﻦ ﺃﻧﻨﺎ ﻧﻄﺒـــﻊ ﻋﻠﻰ ﺍﻟـــﻮﺭﻕ ﺍﻟﻤﻌـــﺎﺩ ﺗﺪﻭﻳﺮﻩ ﻫـــﻞ ﻛﺎﻥ ﻟﻠﺮﻛﻮﺩ ﺍﻹﻗﺘﺼـــﺎﺩﻱ ﺗﺄﺛﻴﺮ ﻛﺒﻴﺮ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺗﺮﺗﻔﻊ ﻓﻴﻪ ﺗﻜﺎﻟﻴﻒ ﺍﻹﻧﺘﺎﺝ ،ﻳﺒﺤﺚ
ﻓﻘـــﻂ ﻋﻨﺪﻣﺎ ﻳﻄﻠﺐ ﺍﻟﻌﻤﻴﻞ ﻣﻨـــﺎ ﺍﻟﻘﻴﺎﻡ ﺑﺬﻟﻚ .ﻧﻘﻮﻡ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟ ﺍﻟﻨﺎﺷﺮﻭﻥ ﻋﻦ ﻃﺮﻕ ﻛﻔﻴﻠﺔ ﺑﺘﺨﻔﻴﺾ ﺍﻟﻤﺼﺮﻭﻓﺎﺕ
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ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ ،ﻭﺃﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻤﻮﺍﺩ ﺑﺒﻴـــﻊ ﻟﻘﺪ ﺃﺛـــﺮﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺑﺸـــﻜﻞ ﻃﻔﻴﻒ ﻣـــﻦ ﺧـــﻼﻝ ﺇﺻـــﺪﺍﺭ ﺻﺤـــﻒ ﺑﻤﺤﺘﻮﻳـــﺎﺕ ﻣﺮﻛﺰّﺓ
ﺍﻟﻜﻴﻤﺎﻭﻳـــﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﺍﻟـــﻰ ﺇﺣـــﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﻋﻠﻰ ﻗﻄﺎﻉ ﻧﺸـــﺮ ﺍﻟﺼﺤﻒ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ ،ﻓﻲ ﺣﻴﻦ ﻭﻣﺘﻀﻤﻨﺔ ﻋﻠﻰ ﻋﺪﺩ ﻗﻠﻴﻞ ﻣﻦ ﺍﻟﺼﻔﺤﺎﺕ ،ﺃﻭ ﺇﺻﺪﺍﺭ
ﺍﻟﺴﻌﻮﺩﻳﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺈﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ. ﺃﻥ ﺗﺄﺛﻴﺮﻫﺎ ﻛﺎﻥ ﺃﻋﻈﻢ ﻋﻠﻰ ﻗﻄﺎﻉ ﻧﺸـــﺮ ﺍﻟﻤﺠﻼﺕ. ﺻﺤـــﻒ ﺑﺄﺣﺠﺎﻡ ﺻﻐﻴﺮﺓ .ﺃﻧﺎ ﻣـــﻊ ﺍﻟﻄﺮﺡ ﺍﻟﻘﺎﺋﻞ ﺑﺄﻥ
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ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺍﻟﻤﻠﻒ
ﺷـــﺒﻜﺔ ﺍﻻﻧﺘﺮﻧﺖ ﻟﺰﻳﺎﺩﺓ ﻋﺪﺩ ﺍﻟﻘﺮﺍﺀ ﻣﻊ ﺍﻷﺧﺬ ﺑﻌﻴﻦ ﺍﻟﻤﻄﺒـــﻮﻉ ﻟﻦ ﻳﻜـــﻮﻥ ﻣﻨﺘﺠﴼ ﺭﺍﺋﺠﴼ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻳﺮﺗﻔـــﻊ ﻓﻴﻪ ﺍﻟﻄﻠﺐ ﻋﻠﻰ
ﺍﻻﻋﺘﺒﺎﺭ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺑﻴﻊ ﺍﻟﺘﺤﻘﻴﻘﺎﺕ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻭﻗﺪ ﻳﺴـــﺘﻐﺮﻕ ﺫﻟـــﻚ ﺑﻌﺾ ﺍﻟﻮﻗﺖ ،ﺇﻻ ﺃﻧﻪ ﺳـــﻴﺒﻘﻰ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻤﻨﺸﻮﺭﺓ ﺍﻟﻜﺘﺮﻭﻧﻴﴼ ،ﻫﻞ ﺗﻌﺘﻘﺪﻭﻥ
ﻭﺍﻟﺼﻮﺭ ﻷﻃﺮﺍﻑ ﺃﺧﺮﻯ. ﻣﺘﻮﻓـــﺮﴽ ﻭﻟﻜـــﻦ ﺑﻜﻤﻴﺎﺕ ﻣﺤـــﺪﻭﺩﺓ .ﻭﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺃﻧﻪ ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﻨﺎﺷـــﺮﻳﻦ ﻧﺸﺮ ﺍﻟﻤﺤﺘﻮﻯ
ﺍﻟﻨﺎﺷـــﺮﻳﻦ ﺣﻔﻆ ﺍﻻﺧﺒﺎﺭ ﻭﺍﻟﻤﻘـــﺎﻻﺕ ﺍﻟﻤﻬﻤﺔ ﻋﻠﻰ ﺍﻟﻬﺎﻡ ﻓﻲ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﻠﺼﺤﻴﻔﺔ؟
ﻣﻬﺪﻱ ﺍﻟﻤﺼﺮﻱ
ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ
ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ
ﺑﺎﺧﺮﺍﺝ ﻏﻴﺮ ﻣﺴـــﺒﻮﻕ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ. ﺗﺄﺳﺴﺖ ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ ﻓﻲ ﻋﺎﻡ ،،١٩٩٥ﻭﻫﻲ ﺗﺼﺪﺭ ﻋﻦ ﻣﺆﺳﺴﺔ ﺍﻷﻳﺎﻡ
ﻧﺤـــﻦ ﻭﺍﺛﻘـــﻮﻥ ﻣـــﻦ ﺃﻥ ﺍﻟﻘـــﺪﺭﺍﺕ ﺍﻟﺘـــﻲ ﻧﻤﺘﻠﻜﻬـــﺎ ﻟﻠﺼﺤﺎﻓﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﺘﻮﺯﻳﻊ ،ﻭﺗﺘﺨﺬ ﻣﻦ ﻣﺪﻳﻨﺔ ﺭﺍﻡ ﺍﷲ ﺑﻔﻠﺴﻄﻴﻦ
ﻭﺑﻤﺴﺎﻋﺪﺓ ﻃﺎﻗﻤﻨﺎ ﺍﻟﻔﻨﻲ ﺍﻟﻤﺘﻤﺮﺱ ،ﺳﻨﺘﻤﻜﻦ ﻣﻦ ﻣﻘﺮﴽ ﻟﻬﺎ .ﻛﻤﺎ ﺗﻘﻮﻡ ﺍﻟﻤﺆﺳﺴﺔ ﺑﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ
ﺇﺧﺮﺍﺝ ﺍﻟﻌﻤﻞ ﺑﺸﻜﻞ ﺳﻴﺒﻬﺮ ﻛﻞ ﻣﻦ ﻳﻨﻈﺮ ﺍﻟﻴﻪ.
ﻟﻠﻤﺪﺍﺭﺱ ﻓﻲ ﻓﻠﺴﻄﻴﻦ ،ﺍﻟﻰ ﺟﺎﻧﺐ ﺗﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ.
ﻛﻴﻒ ﺗﺨﻄﻄـــﻮﻥ ﻟﻠﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﺨﻄﺮ ﺍﻟﺬﻱ ﻭﺩﻭﺭﻳﺎﺕ ﻋﺮﺑﻴﺔ ﻭﺩﻭﻟﻴﺔ ﻣﺘﺨﺼﺼﺔ. ﻣﺎ ﺍﻷﻭﺿﺎﻉ ﺍﻟﺤﺎﻟﻴﺔ ﺍﻟﺘﻲ ﺗﻌﻴﺸـــﻬﺎ ﺻﻨﺎﻋﺔ
ﺗﺸـــﻜﻠﻪ ﺛﻮﺭﺓ ﺍﻟﻨﺸـــﺮ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ؟ ﻭﻫﻞ ﻭﻣﻨﺬ ﻗﻴﺎﻣﻨﺎ ﺑﺘﺮﻛﻴﺐ ﻧﻈﺎﻡ ﺳـــﻲ ﺗﻲ ﺑﻲ ﻓﻲ ،٢٠٠٧ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻓﻠﺴـــﻄﻴﻦ؟ ﻭﻣـــﺎ ﺍﻹﺟﺮﺍﺀﺍﺕ
ﺗﻌﺘﻘـــﺪﻭﻥ ﺃﻧﻪ ﻳﻨﺒﻐﻲ ﻓﺮﺽ ﺭﺳـــﻮﻡ ﻋﻠﻰ ﻗﻤﻨـــﺎ ﺑﺈﺩﺧـــﺎﻝ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺍﺭﺑﻌﺔ ﻟـــﻮﻥ ﻣﻦ ﻧﻮﻉ ﺍﻟﺘﻲ ﺇﺗﺨﺬﺗﻬﺎ ”ﺍﻷﻳﺎﻡ“ ﻟﻠﺘﻌﺎﻓﻲ ﻣﻦ ﺗﺒﻌﺎﺕ
ﺍﻟﻘﺮﺍﺀ ﺍﻟﺮﺍﻏﺒﻴﻦ ﺑﺘﺼﻔﺢ ﺍﻷﺧﺒﺎﺭ ﻋﻠﻰ ﺷﺒﻜﺔ ﻫﻴﺪﻟﺒﺮﺝ )ﻣﻘﺎﺱ ١٠٠ x ٧٠ﺳـــﻢ( .ﺃﻣﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟
ﺍﻹﻧﺘﺮﻧﺖ؟ ﺑﺈﻋﺘﻤﺎﺩ ﺣﻠﻮﻝ ﺍﻟﻌﻤﻞ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺃﻧﻈﻤﺔ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻨﺘﺞ، ﺇﻟـــﻰ ﺟﺎﻧـــﺐ ﺍﻟﻮﺿـــﻊ ﺍﻻﻗﺘﺼـــﺎﺩﻱ ﺍﻟﺨـــﺎﺹ ﺍﻟﺬﻱ
ﻧﺴﺘﺨﺪﻡ ﺍﻻﻧﺘﺮﻧﺖ ﺑﺸـــﻜﻞ ﻭﺍﺳﻊ ﻓﻲ ﻛﺎﻓﺔ ﺃﻋﻤﺎﻟﻨﺎ ﻓﻘﺪ ﺗﻢ ﺗﺄﺟﻴﻞ ﻫﺬﻩ ﺍﻟﻤﺸﺎﺭﻳﻊ ﺣﺘﻰ ﺍﻟﻌﺎﻡ .٢٠١٠ ﺗﻌﻴﺸـــﻪ ﻓﻠﺴـــﻄﻴﻦ ،ﻣﻨﻌـــﺖ ﺻﺤﻴﻔﺘﻨﺎ ﻣـــﻦ ﺍﻟﺘﻮﺯﻳﻊ
ﺍﻻﻧﺘﺎﺟﻴـــﺔ ﻭﺍﻻﺩﺍﺭﻳـــﺔ ﻭﺍﻻﺗﺼـــﺎﻝ ،ﺍﻻ ﺃﻧﻨـــﺎ ﻻ ﻧﻌﺘﻘﺪ ﻓـــﻲ ﻣﺤﺎﻓﻈﺎﺕ ﻏـــﺰﺓ ﻭﻣﻨﺬ ﻣـــﺎ ﻳﺰﻳﺪ ﻋـــﻦ ﻋﺎﻣﻴﻦ،
ﺑﺄﻧـــﻪ ﻧﺠـــﺢ ﻓـــﻲ ﺃﻥ ﻳﻜﻮﻥ ﻭﺳـــﻴﻠﺔ ﺇﻋﻼﻧﻴـــﺔ ﻓﺎﻋﻠﺔ ﻫﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺑﺄﻧﻜﻢ ﻓﻲ ﻣﻮﺿﻊ ﺗﻨﺎﻓﺴـــﻲ ﻭﻫﻮ ﻣﺎ ﺃﺛﺮ ﺑﺸـــﻜﻞ ﻣﻠﻤﻮﺱ ﻋﻠﻰ ﺳـــﻮﻕ ﺍﻻﻋﻼﻥ
ﻓـــﻲ ﻫﺬﻩ ﺍﻟﺒﻘﻌـــﺔ ﻣﻦ ﺍﻟﻌﺎﻟﻢ .ﻓﻔﻲ ﺣـــﺎﻝ ﻗﺮﺭﺕ ﺃﻱ ﻳﺆﻫﻠﻜﻢ ﻟﺠـــﺬﺏ ﻣﺰﻳﺪ ﻣـــﻦ ﺍﻟﻤﻌﻠﻨﻴﻦ ﺃﻭ ﻭﺃﺩﻯ ﺍﻟـــﻰ ﺇﻧﺨﻔـــﺎﺽ ﻗـــ ّﺮﺍﺀ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﻤﻄﺒﻮﻋـــﺔ
ﻣـــﻦ ﺍﻟﺼﺤﻒ ﺑﺎﻟﺘﺤـــﻮﻝ ﻛﻠﻴﴼ ﻣﻦ ﺍﻟﻨﺸـــﺮ ﺍﻟﺘﻘﻠﻴﺪﻱ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻴﻬﻢ؟ ﻣـــﻦ ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﺇﺭﺗﻔﺎﻉ ﻣﻠﺤـــﻮﻅ ﻓﻲ ﻧﺴـــﺐ ﻗﺮﺍﺀ
)ﺍﻟﻤﻄﺒـــﻮﻉ( ﺍﻟـــﻰ ﺍﻻﻟﻜﺘﺮﻭﻧـــﻲ ،ﻓﺈﻧﻨﻲ ﺃﺟـــﺰﻡ ﺑﺄﻧﻬﺎ ﻟﻘـــﺪ ﻗﻤﻨﺎ ﻣﺆﺧﺮﴽ ﺑﻤﻀﺎﻋﻔﺔ ﻋﺪﺩ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﻤﻠﻮﻧﺔ ﺍﻟﺼﺤﻴﻔـــﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ .ﺍﺿﺎﻓﺔ ﻟﺬﻟﻚ ،ﺍﺛﺮﺕ ﺍﻷﺯﻣﺔ
ﺳـــﺘﺨﺮﺝ ﺗﻠﻘﺎﺋﻴـــﴼ ﻣﻦ ﺳـــﻮﻕ ﺍﻻﻋـــﻼﻥ ،ﻭﺫﻟﻚ ﻷﻥ ﻓﻲ ﺻﺤﻴﻔﺘﻨﺎ ﺇﻟﻰ ﺛﻼﺛﺔ ﺃﺿﻌﺎﻑ ﻣﺎ ﻛﺎﻧﺖ ﻋﻠﻴﻪ ﻣﻨﺬ ﺍﻻﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻋﻠﻰ ﺃﻋﻤﺎﻟﻨﺎ ﻭﺳـــﺎﻫﻤﺖ ﻓﻲ
ﺍﻟﻤﻌﻠـــﻦ ﻓـــﻲ ﺻﺤﻴﻔﺔ ﻣـــﺎ ّ
ﻳﻔﻀﻞ ﺍﻟﺘﺮﻭﻳﺞ ﻟﺴـــﻠﻌﺘﻪ ﻋﺎﻡ ،ﺍﻟﻰ ﺟﺎﻧﺐ ﺍﺳـــﺘﺤﺪﺍﺙ ﻗﺴﻢ ﺭﻗﺎﺑﺔ ﺍﻟﺠﻮﺩﺓ ﻓﻲ ﺗﻘﻠﻴﻞ ﻓﺮﺹ ﺍﻻﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺇﺿﺎﻓﻴﺔ.
ﻓﻲ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﺘﻠﻚ ﺍﻟﺼﺤﻴﻔﺔ ﻭﻟﻴﺲ ﻓﻲ ﻛﺎﻓﺔ ﻣﺮﺍﺣﻞ ﺍﻟﻌﻤﻞ ،ﻭﺑﻬﺬﺍ ﻧﻜﻮﻥ ﻗﺪ ﻭﺿﻌﻨﺎ ﺃﻧﻔﺴﻨﺎ ﻭﺑﻐﻴﺔ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻧﺴﺐ ﻣﺒﻴﻌﺎﺕ ﻣﺴﺘﻘﺮﺓ ،ﻳﺪﻓﻌﻨﺎ
ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻣﻨﻬﺎ .ﻫﻞ ﺣﺎﻥ ﺍﻟﻮﻗﺖ ﻟﻔﺮﺽ ﺭﺳـــﻮﻡ ﻓـــﻲ ﻣﻘﺪﻣﺔ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ ﻓﻠﺴـــﻄﻴﻦ ﻋﻨﺪﻣﺎ ﻳﻜﻮﻥ ﺍﻟﺮﻛـــﻮﺩ ﺍﻟﻰ ﺍﻟﺒﺤـــﺚ ﻋﻦ ﺧﺪﻣـــﺎﺕ ﻭﻣﻨﺘﺠﺎﺕ ﺫﺍﺕ
ﻋﻠﻰ ﺍﻟﻘﺮﺍﺀ ﻋﻨـــﺪ ﺗﺼ ّﻔﺤﻬﻢ ﻟﻸﺧﺒﺎﺭ ﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ؟! ﺍﻟﺤﺪﻳـــﺚ ﻋﻦ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻭﺍﻟﺪﻭﺭﻳﺎﺕ .ﺃﻣﺎ ﻓﻴﻤﺎ ﺍﻟﻘﻴﻤﺔ ﺍﻟﻤﻀﺎﻓﺔ ﻭﺗﻘﺪﻳﻤﻬﺎ ﺍﻟﻰ ﺍﻟﻘﺮﺍﺀ.
ﻻ ،ﻟﻴﺲ ﺑﻌﺪ! ﺍﻟﻠﻤـــﺎﻉ ،ﻓﻠﻢ ﻳﻨﻤﻮ ﺳـــﻮﻕ ﺍﻻﻋﻼﻥ
ﻳﺘﻌﻠـــﻖ ﺑﺎﻟـــﻮﺭﻕ ّ ﻭﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺷﺒﻜﺔ ﺍﻟﺒﺎﻋﺔ ﻭﺍﻟﻤﻮﺯﻋﻴﻦ ﺍﻟﺨﺎﺭﺟﻴﻴﻦ
ME Printer October 2009
ﺍﻟﻔﻠﺴﻄﻴﻨﻲ ﺍﻟﻰ ﺍﻟﺤﺪ ﺍﻟﺬﻱ ﻳﺸﺠﻊ ﻋﻠﻰ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻟﻠﺼﺤﻴﻔﺔ ،ﻗﻤﻨﺎ ﺧﻼﻝ ﺍﻟﻌﺎﻣﻴﻦ ﺍﻟﻤﻨﺼﺮﻣﻴﻦ ﺑﺘﻮﻓﻴﺮ
ﻫـــﻞ ﺗﻨﻈﺮﻭﻥ ﺍﻟﻰ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ ﻋﻠﻰ ﺍﻧﻬﺎ ﻓﻲ ﻣﻌـــﺪﺍﺕ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﺍﻟﻤﻤﻴﺰ ﺧﺪﻣـــﺔ ﺍﻻﺷـــﺘﺮﺍﻛﺎﺕ ﺍﻟﻤﺒﺎﺷـــﺮﺓ ﺑﻮﺍﺳـــﻄﺔ ﻣﻨﻈﻮﻣﺔ
ﻫﻞ ﺇﻧﻀﻤﺖ ”ﺍﻷﻳﺎﻡ“ ﺍﻟـــﻰ ُﺭﻛﺐ ﺍﻟﻤﻄﺎﺑﻊ ﻣﻦ ﺍﻟﻮﺭﻕ ،ﺍﻻ ﺃﻧﻨﺎ ﻓﻲ ”ﺍﻷﻳﺎﻡ“ ﻋﻠﻰ ﺃﺗﻢ ﺍﻹﺳـــﺘﻌﺪﺍﺩ ﺗﻮﺯﻳـــﻊ ﺧﺎﺻﺔ ﺑﺎﻟﺸـــﺮﻛﺔ ﻭﺍﻟﺘـــﻲ ﺗﻌﻤﻞ ﻋﻠـــﻰ ﺯﻳﺎﺩﺓ
ﺍﻟﺘﻲ ﺗﻄ ّﺒﻖ ﺍﻟﻘﻮﺍﻧﻴﻦ ﺍﻟﺒﻴﺌﻴﺔ ﺍﻟﺴﻠﻴﻤﺔ؟ ﻟﺘﻠﺒﻴـــﺔ ﺣﺎﺟﺎﺕ ﺍﻟﻤﻌﻠﻨﻴﻦ ﺍﻟﻤﺤﻠﻴﻴـــﻦ ﻭﺍﻹﻗﻠﻴﻤﻴﻴﻦ، ﺍﻟﺤﺼـــﺔ ﺍﻟﺴـــﻮﻗﻴﺔ ﻟﺼﺤﻴﻔﺘﻨـــﺎ ﻣـــﻦ ﺧـــﻼﻝ ﺧﺪﻣﺔ
ﻟـــﻢ ﻳﺘﻢ ﻟﻐﺎﻳﺔ ﺍﻵﻥ ﺇﺩﺧﺎﻝ ﻃـــﺮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻼﻣﺎﺋﻴﺔ ﺣﺘﻰ ﻭﺇﻥ ﺗﻄﻠﺒﺖ ﺃﻋﻤﺎﻟﻬﻢ ﺇﺳـــﺘﺨﺪﺍﻡ ﻭﺭﻕ ﻟﻤﺎﻉ ﺃﻭ ﺗﻮﺯﻳﻊ ﻣﻤﻴﺰﺓ ﺳـــﻴﺘﻢ ﺍﺛﺮﺍﺋﻬﺎ ﺑﺎﺳﺘﻘﻄﺎﺏ ﻣﻄﺒﻮﻋﺎﺕ
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ﺧﻀﺎﺭﴽ ﻭﻧﺴـــﻌﻰ ﻷﻥ ﻧﻜﻮﻥ ﻻﻋﺒﻴﻦ ﺭﺋﻴﺴـــﻴﻴﻦ ﻓﻲ ّ
ﺗﺨﻄﻄﻮﻥ ﻹﻋﺘﻤﺎﺩ ﺇﺟﺮﺍﺀﺍﺕ ﻣﻦ ﺷﺄﻧﻬﺎ ﻫﻞ ﻓﻲ ﺣﻴﻦ ﻳﺘـــﻢ ﺇﺩﺍﺭﺓ ﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﻷﻟﻮﺍﻥ ﺑﺈﺳـــﺘﺨﺪﺍﻡ
ﺍﻟﺘﺮﻭﻳﺞ ﻟﻠﻄﺒﺎﻋﺔ ”ﺍﻟﺨﻀـــﺮﺍﺀ“ .ﻧﻤﻠﻚ ﻧﻈﺎﻣﴼ ﻹﺩﺍﺭﺓ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ؟ ﺣﻠـــﻮﻝ ﻣـــﻦ ﺷـــﺮﻛﺘﻲ ﻛـــﻮﺩﺍﻙ ﻭﺟـــﻲ ﺃﻡ ﺟـــﻲ .ﺃﻣﺎ
ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﻭﺇﺭﺳـــﺎﻟﻬﺎ ﻷﻏﺮﺍﺽ ﺇﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ ،ﺃﻣﺎ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ،ﺑﺪﺃﻧﺎ ﺑﺈﺗﺨﺎﺫ ﺧﻄﻮﺍﺕ ﻣﺠﻬﺰ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ”ﻛﻲ
ﺍﻟﻘﺴﻢ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻬﻮ ّ
ﻓﻴﻤـــﺎ ﻳﺘﻌﻠﻖ ﺑﺎﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﺎﻭﻳﺔ ﻭﺃﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ ،ﻓﺈﺫﺍ ﻧﺤﻮ ﺇﻋﺘﻤﺎﺩ ﻣﻤﺎﺭﺳـــﺎﺕ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ .ﻛﻤﺎ ﺳﻨﻘﻮﻡ ﺑـــﻲ ﺃﻱ ﻛﻮﻧﺘﻴﻨﺎﻧﺖ ﻫﺎﻳﺒـــﺮﺩ“ ،ﻭ“ﻛﻲ ﺑﻲ ﺃﻱ ،“٢١٣
ﻧﻈﺮﻧﺎ ﺍﻟﻰ ﺳـــﻌﺮ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺘﻲ ﻻ ﺗﺘﻄﻠﺐ ﻣﻌﺎﻟﺠﺔ /ﺃﻭ ﺑﺘﻄﺒﻴـــﻖ ﺫﻟـــﻚ ﻋﻠـــﻰ ﺃﻗﺴـــﺎﻡ ﺇﻧﺘـــﺎﺝ ﺍﻟﺼﺤـــﻒ ﻓﻲ ﻭ“ﻣﺎﻧﻮﻏﺮﺍﻑ ﻫﺎﻳﻼﻳﻦ“ ﻭﺃﻭﺭﻳﻨﺖ.
ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﻜﻮﻥ ﺧﺎﻟﻴـــﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﺎﻭﻳﺔ ،ﻓﺈﻧﻨﺎ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ .ﻧﻘﻮﻡ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﻮﺍﺩ ﻭﺃﺣﺒﺎﺭ ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ ،ﻟﺪﻳﻨﺎ ﺷـــﺮﻛﺔ ﺗﻮﺯﻳﻊ ﺩﺍﺧﻠﻴﺔ ﺇﺳـــﻤﻬﺎ
ﺣﺘﻤﴼ ﺳـــﻨﻘﻮﻡ ﺑﺈﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻋﻨﺪﻣﺎ ﺗﻜـــﻮﻥ ﻣﺠﺪﻳﺔ ﺻﺪﻳﻘـــﺔ ﻟﻠﺒﻴﺌـــﺔ ﺿﻤـــﻦ ﺑﻌـــﺾ ﻣﻬﺎﻣﻨـــﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ، ”ﺗﻮﺯﻳـــﻊ“ ،ﺗﺘﻤﺘـــﻊ ﺑﻘـــﺪﺭﺍﺕ ﻭﺧﺒـــﺮﺍﺕ ﻋﺎﻟﻤﻴـــﺔ ﻓﻲ
ﺇﻗﺘﺼﺎﺩﻳﴼ ﻭﺫﺍﺕ ﺟﻮﺩﺓ ﻣﻘﺒﻮﻟﺔ ﻋﺎﻟﻤﻴﴼ. ﻭﻧﻌﻤـــﻞ ﺣﺎﻟﻴـــﴼ ﻋﻠـــﻰ ﺗﺤﻘﻴـــﻖ ﺑﻴﺌـــﺔ ﻋﻤـــﻞ ﺃﻛﺜـــﺮ ﺗﺨﻠﻴﺺ ﺟﻤﻴﻊ ﺍﻟﻤﻬﺎﻡ ﺍﻟﻠﻮﺟﺴﺘﻴﺔ ﺫﺍﺕ ﺍﻟﻌﻼﻗﺔ.
ﻛﺎﻧﺖ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ ﺃﻭﻝ ﺍﻟﺼﺤﻒ ﺍﻟﺘﻲ ﺗﻄﺒﻊ ﺑﻤﻘﺎﺱ ﺗﺄﺳﺴﺖ ﺻﺤﻴﻔﺔ ”ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ“ ﻋﺎﻡ ،١٩٥٢ﻭﺗﻘﻮﻡ ﺑﺈﺻﺪﺍﺭﻫﺎ ﻣﺆﺳﺴﺔ ﺩﺍﺭ
ﺍﻟﺘﺎﺑﻠﻮﻳـــﺪ ،ﻭﺗﺘﻀﻤﻦ ﺍﻹﺻـــﺪﺍﺭﺍﺕ ﺍﻟﺘﻲ ﻃﺒﻌﺖ ﺑﻬﺬﺍ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ ﺍﻟﻤﺼﺮﻳﺔ.
ﺍﻟﻤﻘﺎﺱ ”ﺃﺧﺒﺎﺭ ﺍﻟﺮﻳﺎﺿـــﺔ“ ﻭ“ﺍﻟﺤﻮﺍﺩﺙ“ ﻭ“ﺍﻷﺩﺏ“.
ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ ،ﺗﻘـــﻮﻡ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴـــﻮﻡ ﺑﺘﺒﻨﻲ ﺇﺻﺪﺍﺭ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﺠﺎﺭﻳﺔ. ﻛﻴـــﻒ ﺃﺛﺮﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻋﻠﻰ
ﺍﻟﺠﺮﺍﺋﺪ ﺍﻻﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﺘﻲ ﺗﺨﺪﻡ ﺧﺼﻮﺻﻴﺔ ﺍﻟﻘﺎﺭﻱﺀ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ،ﻭﻣﺎ ﺍﻹﺟﺮﺍﺀﺍﺕ
ﻭﺍﻟﻤﻌﻠـــﻦ ﻣﻌـــﴼ .ﺃﻣـــﺎ ﻣﻮﺿـــﻮﻉ ﺍﺧﺘﺼـــﺎﺭ ﻣﺤﺘـــﻮﻯ ﻫﻞ ﺗﺘﻀﻤﻦ ﺍﻟﺴﻴﺎﺳﺎﺕ ﺍﻟﺘﻲ ﻗﻤﺘﻢ ﺑﺬﻛﺮﻫﺎ ﺍﻟﺘﻲ ﺇﺗﺒﻌﺘﻬﺎ ﻣﺆﺳﺴﺘﻜﻢ ﻟﺘﺠﺎﻭﺯ ﺗﺒﻌﺎﺗﻬﺎ؟
ﺍﻟﺼﺤﻴﻔـــﺔ ﻓﻬﻮ ﻏﻴﺮ ﻣﻄـــﺮﻭﻕ ﺣﺎﻟﻴﴼ ﻭﻟﻜﻦ ﻣﻄﻠﻮﺏ ﺁﻧﻔﴼ ،ﺇﻳﻼﺀ ﻣﺰﻳﺪ ﻣﻦ ﺍﻹﻫﺘﻤﺎﻡ ﺑﻨﻈﺎﻡ ﺗﻮﺯﻳﻊ ﺑﻼ ﺷـــﻚ ﺃﻥ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻗﺪ ﺃﺛﺮﺕ ﺳـــﻠﺒﴼ
ﺗﺤﺪﻳﺪ ﺇﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻘﺮﺍﺀ ﻭﺍﻟﻌﻤﻞ ﻋﻠﻰ ﺍﻹﻳﻔﺎﺀ ﺑﻬﺎ. ﺍﻟﺼﺤﻒ؟ ﻋﻠﻰ ﺟﻤﻴﻊ ﺍﻟﺼﺤﻒ .ﻭﻟﻜـــﻦ ﺑﺎﻟﺘﻄﻮﻳﺮ ﻭﺍﻟﺘﺤﺪﻳﺚ
ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﻨﻈﺎﻡ ﺗﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ ،ﺗﺘﺒﻊ ﻣﺆﺳﺴـــﺘﻨﺎ ﻭﺍﻟﺘﺠﻮﻳـــﺪ ﻳﻤﻜﻦ ﻟﻠﺼﺤﻒ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﻤﻌﻠﻨﻴﻦ،
ﻛﻴﻒ ﺗﺘﻌﺎﻣﻠﻮﻥ ﻣﻊ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻓﻲ ﺑﻌـــﺾ ﺍﻟﺘﻮﺟﻬﺎﺕ ﻭﺍﻻﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ،ﻭﻣﻨﻬﺎ ﺇﺻﺪﺍﺭ ﻓﻘـــﺪ ﻳﻨﺨﻔـــﺾ ﺍﻟﻄﻠـــﺐ ﻋﻠـــﻰ ﺍﻹﻋـــﻼﻥ ﻟﻈﺮﻭﻑ
ﻗﻄﺎﻉ ﺍﻹﻋﻼﻧﺎﺕ ،ﻭﺧﺎﺻﺔ ﺑﻮﺟﻮﺩ ﻭﺳـــﺎﺋﻂ ﺍﻟﺠﺮﺍﺋـــﺪ ﺇﻗﻠﻴﻤﻴـــﴼ ،ﻭﺍﺣـــﺪﺍﺙ ﺗـــﻮﺍﺯﻥ ﺑﻴﻦ ﺍﻻﻧﺘﺸـــﺎﺭ ﻣـــﺎ ﻭﻟﻜﻨﻪ ﺳـــﺮﻋﺎﻥ ﻣﺎ ﻳﻌـــﻮﺩ ﻟﻼﺭﺗﻔﺎﻉ ﻣـــﺮﺓ ﺃﺧﺮﻯ،
ﺍﻟﻨﺸﺮ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ؟ ﻭﺍﻟﺘﻜﻠﻔـــﺔ ،ﻭﺯﻳـــﺎﺩﺓ ﻧﻘـــﺎﻁ ﺍﻟﺘﻮﺯﻳـــﻊ ﻓﻲ ﻛﺎﻓـــﺔ ﺍﻧﺤﺎﺀ ﻭﻗـــﺪ ﻳﻔﻮﻕ ﻫـــﺬﺍ ﺍﻟﻄﻠﺐ ﺟﻤﻴﻊ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺍﻟﺴـــﺎﺑﻘﺔ.
ﻳﺘـــﻢ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﻄﻠـــﺐ ﺍﻟﻤﺘﻨﺎﻣﻲ ﻟﻺﻋﻼﻧﺎﺕ ﻣﻦ ﻣﺼﺮ ،ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺗﻄﻮﻳﺮ ﺍﻟﻘﺎﺋﻤﻴـــﻦ ﻋﻠﻰ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﺆﺳﺴﺔ ،ﺗﺸـــﻴﺮ ﺍﻟﻤﻴﺰﺍﻧﻴﺎﺕ ﺑﺄﻧﻨﺎ ﺣﻘﻘﻨﺎ
ﺧﻼﻝ ﺯﻳﺎﺩﺓ ﻋـــﺪﺩ ﺻﻔﺤﺎﺕ ﺍﻟﺠﺮﻳﺪﺓ ﻃﺒﻘﴼ ﻟﻠﺤﺎﺟﺔ ﻣﻦ ﺧﻼﻝ ﺇﻧﺸـــﺎﺀ ﺍﻛﺸـــﺎﻙ ﺛﺎﺑﺘﺔ ﻓﻲ ﻛﻞ ﻣﺤﺎﻓﻈﺔ، ﺯﻳـــﺎﺩﺓ ﻛﺒﻴﺮﺓ ﻓـــﻲ ﺍﻻﻳﺮﺍﺩﺍﺕ ﻭﺍﻟﺘﻲ ﺗـــﺰﺩﺍﺩ ﻋﺎﻣﴼ ﺑﻌﺪ
ﻭﺑﺎﺿﺎﻓـــﺔ ﺍﻟﻤﻼﺣﻖ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﺑﻘﻄﺎﻋﺎﺕ ﺧﺎﺻﺔ ﺗﻘﻮﻡ ﺑﺒﻴﻊ ﺍﻟﺼﺤﻒ ﻭﻛﺎﻓﺔ ﺍﺻﺪﺍﺭﺍﺕ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﻰ ﻋـــﺎﻡ .ﻭﺗﺮﺟـــﻊ ﻫـــﺬﻩ ﺍﻟﺰﻳﺎﺩﺓ ﺍﻟـــﻰ ﺍﻟﺴﻴﺎﺳـــﺎﺕ ﺍﻟﺘﻲ
ﻛﺎﻟﺴﻴﺎﺭﺍﺕ ﻭﺍﻟﺮﻳﺎﺿﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻭﺃﺧﺒﺎﺭ ﺍﻟﻤﺤﺎﻓﻈﺎﺕ. ﺟﺎﻧﺐ ﺍﻟﺼﺤﻒ ﺍﻷﺧﺮﻯ. ﺗﻄﺒﻘﻬﺎ ﺍﻟﻤﺆﺳﺴـــﺔ ﻓﻲ ﻭﺿﻊ ﺍﻟﻤﻴﺰﺍﻧﻴﺎﺕ ﺍﻟﺴـــﻨﻮﻳﺔ
ﻭﺑﺎﻻﺿﺎﻓﺔ ﺇﻟﻰ ﺟـــﺬﺏ ﺍﻟﻌﻤﻼﺀ ﻟﻺﻋﻼﻥ ﺍﻟﻤﻄﺒﻮﻉ، ﻭﻣﺘﺎﺑﻌـــﺔ ﺗﺤﻘﻴﻘﻬﺎ ﻣﻊ ﺍﻷﺧﺬ ﺑﻌﻴـــﻦ ﺍﻻﻋﺘﺒﺎﺭ ﺗﻨﻮﻳﻊ
ﻧﻘـــﻮﻡ ﺑﻮﺿـــﻊ ﺍﻋﻼﻧﺎﺗﻬﻢ ﻋﻠﻰ ﺍﻟﻤﻮﻗـــﻊ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ ﺍﻟﻰ ﺃﻱ ﻣﺪﻯ ﻳﻌﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻴﻔﺔ ﻋﺎﻣ ً
ﻼ ﻣﺼﺎﺩﺭ ﺍﻟﺪﺧﻞ.
ME Printer October 2009
ﻟﻠﺼﺤﻴﻔـــﺔ .ﻧﻘﻮﻡ ﺃﻳﻀﴼ ﺑﻄﺒﺎﻋﺔ ﻣﻼﺣﻖ ﻣﺘﺨﺼﺼﺔ ﻣﻬﻤﴼ ﻓﻲ ﻧﺠﺎﺣﻬﺎ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ؟ ﺳﻨﻘﻮﻡ ﺑﻤﺸﺎﺭﻳﻊ ﺇﺳﺘﺜﻤﺎﺭﻳﺔ ﻃﺒﻘﴼ ﻟﺘﺨﻄﻴﻂ ﻣﺴﺒﻖ،
ﻭﺑﺮﻭﺷـــﻮﺭﺍﺕ ﻋﻠﻰ ﻭﺭﻕ ﺍﻟﻠﻤﺎﻉ ﺃﻭ ﻭﺭﻕ )،(L.W.C ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻭﺍﻻﺧﺮﺍﺝ ﺍﻟﺼﺤﻔﻲ ﻣﻦ ﺃﺑﺮﺯ ﻭﺍﻟـــﺬﻱ ﺳـــﻴﺘﻀﻤﻦ ﺗﻄﻮﻳـــﺮ ﺍﻟﻨﺴـــﺨﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ
ﻭﻳﺘـــﻢ ﺍﺩﺧﺎﻟﻬﺎ ﻓـــﻲ ﺍﻟﺼﺤﻴﻔﺔ ﻃﺒﻘـــﴼ ﻟﺨﻄﺔ ﺍﻟﺘﻮﺯﻳﻊ ﺍﻫﺘﻤﺎﻣﺎﺕ ﺳـــﻜﺮﺗﺎﺭﻳﺔ ﺍﻟﺘﺤﺮﻳـــﺮ ،ﻭﻫﻢ ﻋﻠﻰ ﺇﻃﻼﻉ ﻟﻜﺎﻓـــﺔ ﺍﺻـــﺪﺍﺭﺍﺕ ﺍﻟﻤﺆﺳﺴـــﺔ ،ﻭﺗﻄﻮﻳـــﺮ ﺃﺭﺷـــﻴﻒ
ﻭﺍﻟﺘـــﻲ ﺗﻜﻮﻥ ﺇﻣـــﺎ ﻓﻲ ﻣﻨﺎﻃﻖ ﻣﺤـــﺪﺩﺓ ﺃﻭ ﻓﻲ ﻛﺎﻓﺔ ﺩﺍﺋـــﻢ ﺑﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻘـــﺎﺭﻱﺀ ﻭﺍﻟﻤﻌﻠﻦ ﺑﻬﺪﻑ ﺗﺤﻘﻴﻖ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻭﺍﻟﺼﻮﺭ ،ﺍﻟﻰ ﺟﺎﻧـــﺐ ﺗﺤﺪﻳﺚ ﺍﻟﻤﻌﺪﺍﺕ
ﺃﻧﺤﺎﺀ ﻣﺼﺮ. ﺍﻻﻧﺘﺸـــﺎﺭ ﻭﺯﻳﺎﺩﺓ ﺍﻟﺘﻮﺯﻳـــﻊ ﻭﺟﺬﺏ ﻗـــﺮﺍﺀ ﺟﺪﺩ .ﻭﻗﺪ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻃﺒﻘﴼ ﻟﺤﺎﺟﺔ ﺍﻟﻌﻤﻞ ،ﻭﺗﺤﺪﻳﺚ ﻭﺗﻮﺳـــﻌﺔ
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ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺍﻟﻤﻠﻒ
ﻳُﻨﻈﺮ ﺍﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻠﻰ ﺃﻧﻬﺎ ﺍﻟﺘﻘﻨﻴﺔ ﺗﺘﺨﺼﺺ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺘﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ��������������������������������������������������������������� ���������������������������������������������������������������
ﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ .ﺑﺮﺃﻳﻜﻢ ،ﻣﺘﻰ ﺑﻄﺮﻳﻘﺘﻲ ﺍﻟﻮﻳﺐ ﺃﻭﻓﺴﺖ ﻭﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ ،ﻭﻫﻲ ﺗﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺻﺤﻒ
ﺳﻴﻜﻮﻥ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﺠﺪﻳﴼ ﻳﻮﻣﻴﺔ ﻣﻦ ﻗﺒﻴﻞ ”ﺫﻱ ﻧﺎﺷﻴﻮﻧﺎﻝ“ ﻭ“ﺍﻹﺗﺤﺎﺩ“ ﻭ“ﺳﻔﻦ ﺩﻳﺰ“ ،ﺍﻟﻰ ﺟﺎﻧﺐ
ﺇﻗﺘﺼﺎﺩﻳﴼ؟ ﻃﺒﺎﻋﺔ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺠﻼﺕ ﺍﻟﺮﺍﺋﺪﺓ .ﻭﻗﺪ ﺗﺤﺎﻟﻔﺖ ﺍﻟﺸﺮﻛﺔ ﻣﺆﺧﺮﴽ ﻣﻊ ﻛﻠﻴﺎﺕ
ﻣﻤـــﺎ ﻻ ﺷـــﻚ ﻓﻴـــﻪ ﺃﻥ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﺎﻟﻨﻔـــﺚ
ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﻋﻠﻰ ﺗﻄﻮﻳﺮ ﻭﺇﻗﺎﻣﺔ ﺑﺮﺍﻣﺞ ﺗﺪﺭﻳﺒﻴﺔ ﺗﻤﻨﺢ ﺩﺭﺟﺔ ﺍﻟﺪﺑﻠﻮﻡ ﻓﻲ
ﺍﻟﺤﺒـــﺮﻱ ﺗﻌﺘﺒـــﺮ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ ﻟﻄﺒﺎﻋـــﺔ
ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ.
ﺍﻟﺼﺤﻒ ،ﺑﻴﺪ ﺃﻥ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺎﺕ ﻻ ﺗﺰﺍﻝ ﻓﻲ ﻣﻬﺪﻫﺎ
ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ ﺗﻔـــﺮﺽ ﻓﻴﻪ ﺗﻘﻨﻴﺎﺕ ﺍﻷﻭﻓﺴـــﺖ
ﻫﻴﻤﻨﺘﻬـــﺎ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ .ﺗﺸـــﻴﺮ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺍﻟﻰ ﻗﺮﺏ ﺇﻃﻼﻕ ﻣﺸـــﺮﻭﻉ ﻣﺘﺮﻭ ﺩﺑﻲ ،ﻳﺘﻮﻗﻊ ﺃﻥ ﺗﺸـــﻬﺪ ﺍﻟﻰ ﺃﻱ ﺣﺪ ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻋﻨﺼﺮﴽ
ﺃﻥ ﺗﻮﻇﻴـــﻒ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﻋﺎﺩﺓ ﺍﻟﻘﺮﺍﺀﺓ ﻟﺪﻯ ﺍﻟﻨﺎﺱ ﺗﻄﻮﺭﴽ ﻣﻠﺤﻮﻇﴼ ﻓﻲ ﺍﻟﻮﻗﺖ ﻣﻬﻤـــﴼ ﻟﺰﻳﺎﺩﺓ ﻋﺪﺩ ﻗﺮﺍﺋﻬـــﺎ ﻭﺭﻓﻊ ﻋﺎﺋﺪﺍﺗﻬﺎ
ﺍﻟﺼﺤﻒ ﺳـــﻴﻜﻮﻥ ﻣﺠﺪﻳﴼ ﺇﻗﺘﺼﺎﺩﻳـــﴼ ﺑﻌﺪ ﺇﻧﻘﻀﺎﺀ ٥ ﺍﻟـــﺬﻱ ﻳﺤﺎﻭﻝ ﻓﻴﻪ ﺍﻟﺮﻛﺎﺏ ﺗﻮﻇﻴـــﻒ ﺃﻭﻗﺎﺕ ﺗﻨﻘﻠﻬﻢ ﺍﻟﻤﺎﺩﻳﺔ؟
– ٦ﺃﻋﻮﺍﻡ. ﻓﻲ ﻣﻄﺎﻟﻌﺔ ﻣﻄﺒﻮﻋﺎﺕ ﺳﻬﻠﺔ ﺍﻟﻘﺮﺍﺀﺓ. ﻣﻦ ﺍﻟﻨﺎﺣﻴﺔ ﺍﻟﻔﻨﻴﺔ ،ﺗﻘـــﻮﻡ ﺍﻟﺼﺤﻒ ﺻﻐﻴﺮﺓ ﺍﻟﺤﺠﻢ
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ﺑﺎﻟﻤﺘﻄﻠﺒـــﺎﺕ ﺍﻟﻤﺘﺰﺍﻳـــﺪﺓ ﻟﻠﺠﻴـــﻞ ﺍﻟﺠﺪﻳـــﺪ ﻣﻦ ﻗﺮﺍﺀ ﺑﻌﻴـــﺪﺓ ﻋـــﻦ ﺍﻟﻮﺍﻗﻌﻴـــﺔ ﻭﻻ ﺗﺤﺘـــﻮﻱ ﻋﻠـــﻰ ﻣﺤﺘﻮﻯ ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻒ ﻣﺜﻞ ﺗﻔﻀﻴﻠﻬﻢ ﻟﻄﺮﺍﺯ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ.
ﺍﻟﺼﺤـــﻒ .ﻳﻮﻇـــﻒ ﻗﺴـــﻢ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺇﺧﺒـــﺎﺭﻱ ﻗ ّﻴـــﻢ .ﻭﻟﺘﻜـــﻦ ﺻﺤﻴﻔـــﺔ ﺃﻭ ﻣﺠﻠـــﺔ ،ﻓـــﺈﻥ ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺃﻥ ﺃﻏﻠﺐ ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﻌﺎﻟﻤﻴﺔ
ﻣﺮﺍﻓﻖ ﺇﻧﺘﺎﺝ ﺍﻟﺼﺤﻒ ،ﺃﻧﻈﻤﺔ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻭﺃﺟﻬﺰﺓ ﺇﺣﺘﻤـــﺎﻻﺕ ﺣﺼـــﻮﻝ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺫﺍﺕ ﺍﻟﻤﺤﺘﻮﻯ ﺍﻟﺘـــﻲ ﻳﺘﻢ ﻃﺒﺎﻋﺘﻬﺎ ﻫﻨﺎ ﻫﻲ ﺑﺎﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ ،ﻳﻈﻬﺮ
ﺇﺧـــﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗﻲ ﺑـــﻲ( ﺑﺎﻟﺘﺼﻮﻳﺮ ﺍﻟﺤﺮﺍﺭﻱ ّ
ﺍﻟﻤﺸـــﺨﺼﺔ ﻋﻠـــﻰ ﻋﻮﺍﺋﺪ ﻣﺎﺩﻳﺔ ﺟﻴﺪﺓ ﺃﻭ ﺍﻹﻋﻼﻧﺎﺕ ﻓـــﻲ ﺍﻷﻓﻖ ﺗﻮﺟﻬﴼ ﺑﻄﻴﺌﴼ ﻧﺤﻮ ﺇﻋﺘﻤﺎﺩ ﻃﺮﺍﺯ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ
ﻭﺍﻟﻔﻮﺗﻮﺑﻮﻟﻴﻤﻴﺮﻱ ﻣﺎﺭﻛﺔ ﻛﻮﺩﺍﻙ ﻭﺍﻛﻔﺎ ﺟﺮﺍﻓﻴﻜﺲ. ﺗﻜﻮﻥ ﺿﺌﻴﻠﺔ. ﻓﻲ ﺇﺻـــﺪﺍﺭ ﺍﻟﺼﺤﻒ .ﻭﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜـــﺎﻝ ،ﻭﻣﻊ
55
ﻟﺒﻨﺎﻥ ،ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ
ﺯﻳﺎﺩ ﺗﻮﻳﻨﻲ،
ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ،
ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ
ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ ،ﻣﺎ ﻫـــﻲ ﺍﻟﺨﻴﺎﺭﺍﺕ ﺗﻌﺪ ”ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ“ ﺷﺮﻛﺔ ﻣﺴﺘﻘﻠﺔ ﻭﻣﺘﺨﺼﺼﺔ ﺑﻄﺒﺎﻋﺔ
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ﺍﻟﻤﻨﻄﻘﺔ؟
ﺍﻟﺼﺤﻒ ﻓﻲ ﻟﺒﻨﺎﻥ .ﻓﺈﻟﻰ ﺟﺎﻧﺐ ﻃﺒﺎﻋﺔ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“ ،ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ
ﺑﻄﺒﺎﻋﺔ ﺳﺒﻊ ﺻﺤﻒ ﻳﻮﻣﻴﺔ )ﻭﻫﻲ ، L’Orient-Le Jour :ﺍﻟﻠﻮﺍﺀ ،ﺍﻟﺸﺮﻕ
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ُﻳﻌﻄﻲ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻮﺭﻕ ّ
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ﺗﻌـــﺪ ﺍﻟﻔﻜﺮﺓ ﺟﻤﻴﻠﺔ ﻭﻳﻤﻜﻦ ﺇﻋﺘﻤﺎﺩﻫﺎ ﺗﻘﻨﻴﴼ ،ﺇﻻ ﺃﻧﻬﺎ ﻋﺎﺋﺪﺍﺗﻨﺎ ﻋﻠﻰ ﺗﺠﺪﻳﺪ ﻭﺗﺤﺪﻳﺚ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ.
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ﺑﻌﻴـــﺪﺓ ﺍﻟﺘﻄﺒﻴﻖ ﻓﻲ ﻟﺒﻨـــﺎﻥ ﻋﻠﻰ ﺍﻟﻤـــﺪﻯ ﺍﻟﻘﺮﻳﺐ. ﻭﺍﻟـ ) ،(layoutﻭﻛﻨﺎ ﻗﺪ ﺍﺳﺘﺜﻤﺮﻧﺎ ﻣﻨﺬ ﺑﻀﻊ ﺳﻨﻮﺍﺕ
ﻭﺑﺮﺃﻳـــﻲ ﻓـــﺈﻥ ﻃﺒﺎﻋﺔ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﻣـــﻦ ﺍﻟﺼﺤﻒ ﻟﻦ ﻣﺎ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘﻲ ﺗﻌﺘﻤﺪﻫﺎ ﺷﺮﻛﺘﻜﻢ ﻓﻲ ﺟﻬﺎﺯ ﻹﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗـــﻲ ﺑﻲ( ﻣﻦ ﺃﻛﻔﺎ
ﺗﻜـــﻮﻥ ﻟﻪ ﻓﻮﺍﺋـــﺪ ﻛﺒﻴـــﺮﺓ ﻭﺍﻟﻤـــﺮﺩﻭﺩ ﺍﻟﻤـــﺎﺩﻱ ﻣﻨﻬﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺘﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ؟ ﻭﻧﻨﺘﻈﺮ ﻭﺻﻮﻝ ﺟﻬﺎﺯ ﺁﺧﺮ ﻧﻬﺎﻳﺔ ﺍﻟﻌﺎﻡ ﺍﻟﺤﺎﻟﻲ.
ﺳﻴﻜﻮﻥ ﻣﺤﺪﻭﺩﴽ ﻟﻠﻐﺎﻳﺔ. ﺗﻌﺘﻤﺪ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“ ﺳﻴﺎﺳﺔ ﺍﻟﺘﻮﺍﺟﺪ ﻣﻨﺬ ﺍﻟﺼﺒﺎﺡ
ﺍﻟﺒﺎﻛـــﺮ ﻓﻲ ﺟﻤﻴﻊ ﻧﻘـــﺎﻁ ﺍﻟﺒﻴﻊ .ﻛﻤـــﺎ ﻗﻤﻨﺎ ﺑﺈﻃﻼﻕ ﺇﻟﻰ ﺃﻱ ﺣﺪ ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻋﻨﺼﺮﴽ
ﻫﻞ ﺳﻴﻜﻮﻥ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺣﻤﻠـــﺔ ﺗﻬﺪﻑ ﺍﻟﻰ ﺭﻓـــﻊ ﻋﺪﺩ ﻣﺸـــﺘﺮﻛﻲ ﺍﻟﺼﺤﻴﻔﺔ ﻣﻬﻤﴼ ﻓﻲ ﺯﻳﺎﺩﺓ ﻋﺪﺩ ﺍﻟﻘﺮﺍﺀ ﻟﺼﺤﻴﻔﺔ ﻣﺎ؟
ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺃﻣﺮﴽ ﻣﺤﺘﻤﴼ؟ ﻣﻦ ﺧﻼﻝ ﺇﻋﻄﺎﺀ ﺗﺤﻔﻴﺰﺍﺕ ﻭﺃﺳﻌﺎﺭ ﺧﺎﺻﺔ ﻟﻠﻄﻼﺏ ﻳﻌﺘﺒـــﺮ ﺍﻟﺘﺼﻤﻴﻢ ﻋﻨﺼﺮﴽ ﻣﻬﻤﴼ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺼﺤﻒ،
ﻻ ﺯﺍﻟﺖ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻏﻴﺮ ﻣﺴـــﺘﺨﺪﻣﺔ ﻛﻠﻴﴼ ﻓﻲ ﻋﻠﻰ ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ. ﻭﺃﻥ ﺯﻳـــﺎﺩﺓ ﺃﻋﺪﺍﺩ ﺍﻟﻘـــﺮﺍﺀ ﻟﺼﺤﻴﻔﺔ ﻣﺎ ﻳﻜﻮﻥ ﻣﺮﻫﻮﻧﴼ
ﻃﺒﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ،ﻭﻗﺪ ﺗﻘﻮﻡ ﺷـــﺮﻛﺎﺕ ﺑﻤﺤﺘـــﻮﻯ ﺗﻠـــﻚ ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﻟﻴـــﺲ ﺑﺎﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ
ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﻋﺘﻤـــﺎﺩ ﺗﻘﻨﻴﺎﺗﻬﺎ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺑﻌﺪ ﻫﻞ ﺗﻌﺘﻘـــﺪﻭﻥ ﺑﺄﻥ ﻃ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ ﻓﻲ ﺻﻤﻤـــﺖ ﺑﻬﺎ .ﺃﻣـــﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺘﻐﻴﻴـــﺮ ﻧﻤﻂ ﺇﺻﺪﺍﺭ
ﺇﻧﻘﻀﺎﺀ ١٠ - ٥ﺳﻨﻮﺍﺕ ﺃﺧﺮﻯ ﻭﺫﻟﻚ ﺑﻌﺪ ﺍﻥ ﺗﻜﻮﻥ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻣﺆﻫﻠﻮﻥ ﻟﺘﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺼﺤـــﻒ ﻓـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻣﺜـــﻞ ﺇﺧﺘﺼـــﺎﺭ
ﻗﺪ ﻧﻀﺠﺖ ﻭﺃﺻﺒﺤﺖ ﻛﻠﻔﺔ ﺍﻻﻧﺘﺎﺝ ﻋﻠﻴﻬﺎ ﺗﻀﺎﻫﻲ ﺍﻟﺘﻌﻬﻴﺪ؟ ﻣﺤﺘﻮﺍﻫـــﺎ ﻭﻣـــﺎ ﺷـــﺎﻛﻞ ﺫﻟﻚ ،ﻳﺘﻄﻠـــﺐ ﺍﻟﻘﻴـــﺎﻡ ﺑﺄﻣﺮ
ﻛﻠﻔﺔ ﺍﻻﻧﺘﺎﺝ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻜﻼﺳﻴﻜﻴﺔ. ﻧﻌـــﻢ ،ﻭﺗﻌﺪ ﺷـــﺮﻛﺘﻨﺎ ﺧﻴﺮ ﻣﺜﺎﻝ ﻋﻠـــﻰ ﺫﻟﻚ .ﺇﺫ ﻧﻘﻮﻡ ﻛﻬﺬﺍ ﺇﺟﺮﺍﺀ ﺩﺭﺍﺳـــﺔ ﺩﻗﻴﻘﺔ ﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺴﻮﻕ ﻭﺍﻟﻔﺌﺔ
.١٩٦٨ﻧﻌﺘﻘﺪ ﺑﺄﻥ
ﺑﺘﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ ﻣﻨﺬ ﻋﺎﻡ ١٩٦٨ ﺍﻟﺘﻲ ﺗﺴـــﺘﻬﺪﻓﻬﺎ ﺍﻟﺼﺤﻴﻔﺔ .ﻭﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ،
ﻫﻞ ﻳُﻤﻜﻦ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻨﺸﺮ ﻭﺍﻟﻨﺸﺮ ﺍﻷﻟﻜﺘﺮﻭﻧﻲ ﺗﻜﻠﻔـــﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻟﺪﻯ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺘﺨﺼﺼﺔ ّ
ﻳﻔﻀﻞ ﺑﻌﺾ ﺍﻟﻘﺮﺍﺀ – ﻻﺳـــﻴﻤﺎ ﻛﺒﺎﺭ ﺍﻟﺴـــﻦ -ﻗﺮﺍﺀﺓ
ﺃﻥ ﻳﺘﻌﺎﻳﺸﺎﻥ ﻣﻊ ﺑﻌﻀﻬﻤﺎ ﺍﻟﺒﻌﺾ؟ ﻫـــﻮ ﺃﻗـــﻞ ﻣﻤﺎ ﻟـــﻮ ﻗﺎﻣﺖ ﻫـــﺬﻩ ﺍﻟﺼﺤﻒ ﺑﺘﺄﺳـــﻴﺲ ﺍﻟﺘﺤﻘﻴﻘﺎﺕ ﺍﻟﻤﻄ ّﻮﻟﺔ ،ﻓﻲ ﺣﻴﻦ ﻳﻤﻴﻞ ﺻﻐﺎﺭ ﺍﻟﺴـــﻦ
ﻳﻜﻤﻼﻥ ﺑﻌﻀﻬﻤﺎ
ﻧﻌﺘﻘﺪ ﺑﺄﻥ ﺍﻹﻧﺘﺮﻧـــﺖ ﻭﺍﻟﻤﻄﺒﻮﻉ ّ ﻣﻄﺎﺑﻌﻬـــﺎ ﺍﻟﺨﺎﺻﺔ .ﻛﻤـــﺎ ﺍﻥ ﺍﻟﺠﻮﺩﺓ ﺍﻟﺘـــﻲ ﺗﻘﺪﻣﻬﺎ ﺍﻟﻰ ﻗﺮﺍﺀﺓ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻘﺼﻴﺮﺓ.
ME Printer October 2009
ﺍﻟﺒﻌـــﺾ ،ﻭﻧـــﺮﻯ ﺑﺄﻥ ﻫﺬﻩ ﺳـــﺘﻜﻮﻥ ﻓﺮﺻـــﺔ ﻣﻮﺍﺗﻴﺔ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﻋﺎﻟﻴﺔ ﺟﺪﴽ ﺑﺴـــﺒﺐ ﺧﺒﺮﺗﻬﺎ
ﻟﺪﻣـــﺞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻮﺭﻗﻴـــﺔ ﻣـــﻊ ﺧﺪﻣـــﺎﺕ ﺍﻹﻧﺘﺮﻧـــﺖ ﺍﻟﻮﺍﺳﻌﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ. ﻣـــﺎ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺧﻠﻔﺘﻬـــﺎ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ
ﻭﺍﻟﻤﻮﺑﺎﻳـــﻞ .ﻭﻗﺪ ﻗﺎﻣﺖ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“ ﺑﺈﺗﺒﺎﻉ ﻫﺬﺍ ﺍﻟﺮﺍﻫﻨﺔ ﻋﻠﻰ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻟﺒﻨﺎﻥ؟
ﺍﻟﻨﻬﺞ ﻭﺗﻮﻇﻴﻔﻪ ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻴﻔﺔ. ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺎﻟﺘﻨﺎﻓﺴﻴﺔ ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﺘﻲ ﻳﺸﻬﺪﻫﺎ ﻟﻘﺪ ﺗﺴـــﺒﺒﺖ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺑﺤﺪﻭﺙ ﺗﺮﺍﺟﻊ
ﺍﻟﻘﻄـــﺎﻉ ﺍﻹﻋﻼﻧﻲ ،ﻭﺧﺎﺻـــﺔ ﺍﻹﻋﻼﻥ ﻋﺒﺮ ﻃﻔﻴﻒ ﻓﻲ ﻋﺪﺩ ﻗﺮﺍﺀ ﺍﻟﺼﺤﻒ ﻭﺭﻳﻊ ﺇﻋﻼﻧﺎﺗﻬﺎ ،ﻭﻗﺪ
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ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺍﻟﻤﻠﻒ
ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻋﻦ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘـــﻲ ﻳﺘﺒﻌﻮﻧﻬﺎ ﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻟﻔﺌﺔ ﺑﺎﻟﻤﺰﺍﺟﻴﺔ ﻭﺑﻘﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺍﻹﻓﺼﺎﺡ ﻫﻨـــﺎﻙ ﺃﻭﺟـــﻪ ﻟﻠﻤﻘﺎﺭﻧﺔ ﺑﻴـــﻦ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻹﺧﺒﺎﺭﻳﺔ
ﻓـــﻲ ﺇﺻﺪﺍﺭ ﺻﺤﻔﻬـــﻢ ،ﻭﺍﻟﻜﻴﻔﻴﺔ ﺍﻟﺘـــﻲ ﻳﺒﺘﻐﻮﻥ ﻣﻦ ﻋـــﻦ ﺁﺭﺍﺋﻬﺎ ﻭﺗﻄﻠﻌﺎﺗﻬﺎ ﺑﺼﻮﺭﺓ ﺃﻛﺜﺮ ﻭﺿﻮﺣﴼ ،ﻭﺑﺬﻟﻚ ﻳﻘﺪﻣﻬﺎ ﺍﻟﺼﺤﻔﻴﻮﻥ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﻲ ﻳﺘﻴﺤﻬﺎ
ﺍﻟﺘﻲ ّ
ﺧﻼﻟﻬﺎ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻧﺴـــﺐ ﺍﻟﻘﺮﺍﺀ ﻻﺳﻴﻤﺎ ﻓﻲ ﻇﻞ ّ
ﺗﺸـــﻜﻞ ﻭﺑﻼ ﺃﺩﻧﻰ ﺷـــﻚ ﺍﻟﺠﻴـــﻞ ﺍﻟﻘﺎﺩﻡ ﻣﻦ ﻓﻬـــﻲ ﺍﻟﻤﺪﻭﻧﻮﻥ ﺍﻟﻬﻮﺍﺓ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ.
ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﻳﻔﺮﺿﻬﺎ ﺍﻟﻮﺿﻊ ﺍﻟﺮﺍﻫﻦ. ﺍﻟﻜﺒﺎﺭ .ﻭﻋﻨﺪﻫﺎ ﻟﻦ ﻳﻜﻮﻥ ﺃﻣﺎﻡ ﻧﺎﺷـــﺮﻱ
ﻓﺌـــﺔ ﺍﻟﻘﺮﺍﺀ ِ ﻗﺪ ﻳﺼﺒﺢ ﺍﻟﻤﻄﺒﻮﻉ ﻣﻨﺘﺠﴼ ﺇﺳﺘﺜﻨﺎﺋﻴﴼ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ،
ﺍﻟﺼﺤـــﻒ ﺃﻱ ﺧﻴـــﺎﺭﺍﺕ ﺗُﺬﻛﺮ ﺳـــﻮﻯ ﺇﻳﺠـــﺎﺩ ﻃﺮﻕ ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻳـــﺰﺩﺍﺩ ﻓﻴﻪ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﺍﻷﺧﺒﺎﺭ
57
ﺇﺗﺴـــﺎﻉ ﺍﻟﻤﺠﺎﻻﺕ ﺍﻻﺳﺘﺜﻤﺎﺭﻳﺔ ﺍﻟﺘﻲ ﺩﺧﻠﻬﺎ ﻋﻼﻡ ،ﻗﺎﻡ ﺑﺈﻧﺸﺎﺀ ﺑﻌﺾ ﺍﻟﻤﺼﺎﻧﻊ ﺣﻖ ﺇﺳـــﺘﻴﺮﺍﺩ ﻭﺗﻮﺯﻳﻊ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻷﺿﺨﻢ ﻭﺃﻗﺪﻡ ﻣﺼﻨّﻌﻲ ﻣﺎﻛﻴﻨﺎﺕ
ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﻓـــﻲ ﺍﻹﺳـــﻜﻨﺪﺭﻳﺔ ﻭﺍﻟﻌﺎﺷـــﺮ ﻣﻦ ﺭﻣﻀـــﺎﻥ ﻭﺍﻟﻤﻨﺎﻃـــﻖ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﻓﻲ ﺍﻟﻌﺎﻟﻢ؛ ﺃﻻ ﻭﻫﻲ ﺷـــﺮﻛﺔ ”ﻫﻴﺪﻟﺒﺮﺝ ﺟﻲ ﺃﻡ ﺑﻲ ﺃﺗﺶ“.
ﺍﻟﻤﻨﺘﺸـــﺮﺓ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﻣﺼﺮ ،ﻭﺳـــﺎﻫﻢ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻓﻰ ﺇﻧﻘﺎﺫ ﺍﻟﺼﺤﻒ ﻭﻗﺪ ﺳـــﺠﻠﺖ ﻣﺒﻴﻌﺎﺕ ”ﻫﻴﺪﻟﺒﺮﺝ ﻣﺼﺮ“ ﻭﻟﻌﺪﺓ ﺃﻋﻮﺍﻡ ،ﺃﺭﻗﺎﻣﴼ ﻗﻴﺎﺳـــﻴﺔ ﻻ ﻧﻈﻴﺮ
ﻣﻦ ﺍﻟﺘﻮﻗﻒ ﻋﻦ ﺍﻟﺼﺪﻭﺭ ﻟﻨﻔﺎﺩ ﺭﺻﻴﺪﻫﺎ ﺃﺛﻨﺎﺀ ﺍﻷﺯﻣﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺍﺭﺗﻔﺎﻉ ﺃﺳﻌﺎﺭ ﻟﻬﺎ ،ﻭﺗﺤﺘﻞ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻴﻮﻡ ٪٩٠ﻣﻦ ﺣﺠﻢ ﺳـــﻮﻕ ﺗﺠـــﺎﺭﺓ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻟﻮﺭﻕ ﻭﺍﻷﺣﺒﺎﺭ. ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﻣﺼﺮ .ﻛﻤﺎ ﺃﺳـــﻬﻢ ﺗﺄﺳـــﻴﺲ ﺍﻟﺸـــﺮﻛﺔ ﻟﻘﺴـــﻢ ﺧـــﺎﺹ ﺑﺨﺪﻣﺎﺕ
ﻭﺇﻧﻄﻼﻗـــﴼ ﻣﻦ ﺭﺅﻳﺘﻪ ﺍﻟﺮﺍﻣﻴﺔ ﺍﻟﻰ ﺻﻘﻞ ﺧﺒﺮﺍﺕ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﺤﻘﻞ ﺍﻟﻄﺒﺎﻋﻲ
ﻭﺗﻨﻤﻴـــﺔ ﻣﻬﺎﺭﺍﺗﻬـــﻢ ،ﻗـــﺎﻡ ﻋـــﻼﻡ ،ﺑﺎﻹﺷـــﺘﺮﺍﻙ ﻣﻊ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ،ﺑﺈﻧﺸـــﺎﺀ
ﺃﻛﺎﺩﻳﻤﻴـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻤﺼـــﺮ ﻭﺍﻟﺘﻲ ﺣﻤﻠﺖ ﺇﺳـــﻢ ”ﺃﻛﺎﺩﻳﻤﻴﺔ ﻋـــﻼﻡ ﻟﻠﻄﺒﺎﻋﺔ“.
ﻣﺎﺭﺱ ١٩٨٩
ﻭﺗﻘـــﻮﻡ ﺍﻷﻛﺎﺩﻳﻤﻴـــﺔ ﺍﻟﻴﻮﻡ ﺑﺨﺪﻣﺔ ﺟﻤﻴﻊ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﻭﺍﻟﺼﺤﻔﻴﺔ ﻳﻮﺳﻒ ﻋﻼﻡ ﻳﺪﻟﻲ
ﻭﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺷﻤﺎﻝ ﺃﻓﺮﻳﻘﻴﺎ ،ﻣﻦ ﺧﻼﻝ ﻋﻘﺪ ﺩﻭﺭﺍﺕ ﺑﻜﻠﻤﺘﻪ ﺧﻼﻝ ﺣﻔﻞ
ﺗﺪﺭﻳﺒﻴﺔ ﺗﺘﻨـــﺎﻭﻝ ﻣﻮﺿﻮﻋﺎﺕ ﺑﻌﻴﻨﻬﺎ ،ﻛﺘﻄﻮﻳﺮ ﺟﻮﺩﺓ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻛﻴﻔﻴﺔ ﺍﻓﺘﺘﺎﺡ ﺍﻟﻤﻮﻗﻊ
ﺑﺮﺣﻴﻞ ﻳﻮﺳﻒ ﻋﻼﻡ ،ﻓﺈﻧﻨﺎ ﻟﻦ ﻧﻜﻮﻥ ﻗﺪ ﺧﺴﺮﻧﺎ ﺷﺮﻳﻜﴼ ﺗﺠﺎﺭﻳﴼ ﻓﺤﺴﺐ ﺑﻞ ﺧﺴﺮﻧﺎ ﺻﺪﻳﻘﴼ ﻋﻈﻴﻤﴼ ﻭﻋﺰﻳﺰﴽ ﻋﻠﻰ ﻗﻠﻮﺑﻨﺎ.
ﻧﺘﻘﺪﻡ ﺑﺨﺎﻟﺺ ﺍﻟﻌﺰﺍﺀ ﻭﺻﺎﺩﻕ ﺍﻟﻤﻮﺍﺳﺎﺓ ﺍﻟﻰ ﺟﻤﻴﻊ ﺃﻓﺮﺍﺩ ﻋﺎﺋﻠﺘﻪ ﺍﻟﻜﺮﻳﻤﺔ.
ﻭﻧﻮﺩ ﺃﻥ ﻧﻌ ّﺒﺮ ﻫﻨﺎ ﻋﻦ ﻋﻤﻴﻖ ُﺣﺰﻧﻨﺎ ﻟﻮﻓﺎﺗﻪ ،ﻭﺃﻥ ّ
ﻟﻘﺪ ﻋﻤﻞ ﺍﻟﻔﻘﻴﺪ ﻛﻤﻮﺯﻉ ﻟﺨﺪﻣﺎﺗﻨﺎ ﻭﻟﻌﻘﻮﺩ ﻃﻮﻳﻠﺔ ،ﻭﻗﺪ ﻧﺠﺤﺖ ﺷﺮﻛﺘﻨﺎ ”ﻫﻴﺪﻟﺒﺮﺝ ﺩﺭﻛﻤﺎﺷﻴﻨﻦ ﺃﻱ ﺟﻲ“ ،ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺘﻪ ”ﻳﻮﺳﻒ
ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“ ،ﻓﻲ ﺗﺄﺳﻴﺲ ﻭﺗﻄﻮﻳﺮ ﻭﺭﻳﺎﺩﺓ ﺳﻮﻕ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﻣﺼﺮ.
ﻛﺎﻥ ﺍﻟﺮﺍﺣﻞ ﻣﻠﻤﴼ ﺟﺪﴽ ﺑﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻼﺀ ﻭﺑﺈﺣﺘﻴﺎﺟﺎﺕ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ،ﻭﻛﺎﻥ ﻳﺴﺘﺠﻴﺐ ﻟﻬﺎ ﺑﻔﺎﻋﻠﻴﺔ ﻛﺒﻴﺮﺓ ،ﻣﻌﺘﻤﺪﴽ ﺑﺬﻟﻚ ﻋﻠﻰ ﺧﺒﺮﺗﻪ
ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﻮﻳﻠﺔ ﻭﻣﺮﻭﻧﺘﻪ ﻓﻲ ﺍﻟﻌﻤﻞ ﻭﺇﺩﺭﺍﻛﻪ ﺍﻟﺘﺎﻡ ﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺴﻮﻕ.
ﻭﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺮﻭﺡ ﺍﻹﺑﺪﺍﻋﻴﺔ ﺍﻟﺘﻲ ﻛﺎﻥ ﻳﺘﻤﻴﺰ ﺑﻬﺎ ،ﻭﺍﻹﺭﺷﺎﺩﺍﺕ ﺍﻟﻘ ّﻴﻤﺔ ﺍﻟﺘﻲ ﻗﺪﻣﻬﺎ ﻟﺸﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﻭﺍﻹﺧﻼﺹ ﺍﻟﺬﻱ ﺃﺑﺪﺍﻩ ﻟﻬﺎ؛ ﺳﺘﺒﻘﻰ
ﺭﻭﺣﻪ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ﻭﻋﻄﻔﻪ ﻭﻓﺎﻋﻠﻴﺘﻪ ﺍﻟﺘﻲ ﺗﻤﻴﺰ ﺑﻬﺎ ،ﻣﺮﺗﺒﻄﺔ ﻋﻠﻰ ﺍﻟﺪﻭﺍﻡ ﺑﺼﻨﺎﻋﺔ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﻣﺼﺮ.
ﻟﻘﺪ ّ
ﺧﻠﻒ ﻣﻮﺕ ﻳﻮﺳﻒ ﻋﻼﻡ ﻓﺮﺍﻏﴼ ﻣﺆﻟﻤﴼ ﻟﺠﻤﻴﻊ ﻣﻦ ﺭﺍﻓﻘﻪ ﻃﻮﺍﻝ ﺳﻨﻮﺍﺕ ﻋﻤﻠﻪ.
ﻫﻴــﺪﻟﺒــﺮﺝ
ﻣﺼـﺮ:
ﺭﺣﻴـﻞ
ﻋﻤﻴـﺪ
ﺍﻟﻄﺒـﺎﻋـﺔ
ﻳﻮﺳﻒ ﻋﻼﻡ ﻳﺘﺮﻙ ﺑﺼﻤﺘﻪ ﺍﻟﻜﺒﻴﺮﺓ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ ﻓﻲ ﻣﺼﺮ
ﻭﺑﻌﺪ ﺇﻧﻘﻀﺎﺀ ﺑﻀﻌﺔ ﺃﻋﻮﺍﻡ ،ﺃﺻﺒﺤﺖ ”ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“ ﺍﻟﻼﻋﺐ ﺍﻟﻮﺣﻴﺪ ﺳـــﻴﺒﻘﻰ ﺍﻟﺤﺎﺩﻱ ﻋﺸﺮ ﻣﻦ ﺃﻏﺴـــﻄﺲ ٢٠٠٩ﺧﺎﻟﺪﴽ ﻓﻲ ﺃﺫﻫﺎﻥ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ
ﻓﻲ ﺍﻻﺳـــﺘﻴﺮﺍﺩ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﻤﺤﻠﻲ ﻟﻠﻮﺭﻕ ،ﻭﻗﺪ ﻟ ُﻘﺐ ﻋـــﻼﻡ ﺑـ ”ﻣﻠﻚ ﺍﻟﻮﺭﻕ“ ﺍﻟﻮﻃﻦ ﺍﻟﻌﺮﺑﻲ؛ ﺇﺫ ﺗﻮﻓﻲ ﻓﻲ ﻫﺬﺍ ﺍﻟﻴﻮﻡ ﺍﻟﺴﻴﺪ ﻳﻮﺳﻒ ﺑﻴﻚ ﻋﻼﻡ؛ ﺭﺍﺋﺪ ﻭﻋ ّﺮﺍﺏ
ﻟﺪﻭﺭﻩ ﺍﻟﻜﺒﻴﺮ ﻓﻲ ﺗﻮﻓﻴﺮ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ ،ﻭﺃﺻﺒﺢ ﻋﻠﻰ ﺃﺛﺮﻫﺎ ﺃﻛﺒﺮ ﺗﺎﺟﺮ ﻭﻗﺎﺋـــﺪ ﺍﻟﺘﻄﻮﻳﺮ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺠﺎﺭﺓ ﺍﻟـــﻮﺭﻕ ﻓﻲ ﺗﺎﺭﻳﺦ ﻣﺼﺮ ﺍﻟﺤﺪﻳﺚ،
ﻟﻠﻮﺭﻕ ﻓﻲ ﺍﻟﺒﻼﺩ. ﺇﺛﺮ ﺻﺮﺍﻉ ﻣﻊ ﺍﻟﻤﺮﺽ.
ﺳـــﺠﻞ ﻋـــﺎﻡ ١٩٦٨ﻧﻘﻄﺔ ﺗﺤـــ ّﻮﻝ ﻓﻲ ﺗﺎﺭﻳـــﺦ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳـــﺔ ﻣﻊ ﺗﻘﺪﻳﻢ
ّ ﻭﺣﻀـــﺮ ﻣﺮﺍﺳـــﻴﻢ ﺍﻟﻌـــﺰﺍﺀ ﺍﻟﺘـــﻲ ﺃﻗﻴﻤـــﺖ ﻋﻠـــﻰ ﺭﻭﺡ ﺍﻟﻔﻘﻴـــﺪ ،ﻋﺪﺩ ﻣـــﻦ ﻛﺒﺎﺭ
ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ﻓﻲ ﻣﺼﺮ .ﻭﻗﺪ ﺃﺭﺍﺩ ﻳﻮﺳـــﻒ ﻋﻼﻡ، ﺍﻟﻤﺴـــﺆﻭﻟﻴﻦ ﻭﺍﻟﻤﺪﺭﺍﺀ ﺍﻟﺘﻨﻔﻴﺬﻳﻴـــﻦ ﻓﻲ ﺍﻟﺤﻘﻞ ﺍﻟﻄﺒﺎﻋﻲ ﻓـــﻲ ﻣﺼﺮ ،ﻭﺃﻋﻀﺎﺀ
ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ ،ﺍﻟﻰ ﺟﺎﻧﺐ ﻋﺪﺩ ﻣﻦ ﻣﺎﻟﻜﻲ
ﻭﻣﻮﻇﻔﻲ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻌﺎﻣﺔ ﻭﺍﻟﺨﺎﺻﺔ.
ﻣﻦ ﺍﻟﻴﺴﺎﺭ: ﺗﻤﺜﻠـــﺖ ﺭﺅﻳـــﺔ ﺍﻟﺴـــﻴﺪ ﻋـــﻼﻡ ﻓﻲ ﺇﺣـــﺪﺍﺙ ﺛﻮﺭﺓ ﻓﻲ ﺗﺠـــﺎﺭﺓ ﺍﻟـــﻮﺭﻕ ﻓﻲ ﻣﺼﺮ
ﺍﻟﻤﻬﻨﺪﺱ ﻋﺎﺩﻝ ﻭﺍﻟﻤﻨﻄﻘـــﺔ .ﻭﺧﻼﻝ ﺍﻟﻨﺼﻒ ﺍﻷﻭﻝ ﻣﻦ ﺍﻟﻘﺮﻥ ﺍﻟﻌﺸـــﺮﻳﻦ ،ﺣﻴﺚ ﻛﺎﻧﺖ ﺗﺠﺎﺭﺓ
ﻋﻼﻡ ،ﻳﻮﺳﻒ ﻋﻼﻡ،
ﺍﻟﺘﺠﺎﺭ ﺍﻷﺟﺎﻧﺐ ﻣﻦ ﺑﺮﻳﻄﺎﻧﻴﺎ ﻭﻓﺮﻧﺴـــﺎ ﻭﺑﻌﺾ ﺩﻭﻝ ﺍﻟﻐﺮﺏ،
ﺍﻟﻮﺭﻕ ﺣﻜﺮﴽ ﻋﻠﻰ ّ
ﺍﻟﺮﻭﺍﺋﻲ ﺍﻟﺸﻬﻴﺮ
ﻛﺎﻥ ُﻳﺒـــﺎﻉ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ ﺑﺄﺳـــﻌﺎﺭ ﺧﻴﺎﻟﻴﺔ ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻟﻢ ﻳﻜﻦ
ﻧﺠﻴﺐ ﻣﺤﻔﻮﻅ
ﻭﺍﻟﻨﺎﺷﺮ ﺍﻟﻜﺒﻴﺮ
ﺑﻤﻘـــﺪﻭﺭ ﻣﺼﺮ ﻛﺴـــﺮ ﻫﺬﺍ ﺍﻟﺤﺎﺟﺰ ﻧﺘﻴﺠـــﺔ ﺇﻓﺘﻘﺎﺭﻫﺎ ﺍﻟﻰ ﺍﻟﺨﺒﺮﺍﺕ ﺍﻟﻤﺘﻤﺮﺳـــﺔ
ﺍﻟﺴﺤﺎﺭ .ﺃﺧﺬﺕ ﻫﺬﻩ ﻓﻲ ﻣﺠﺎﻝ ﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ .ﻭﻋﻨﺪ ﺑﻠﻮﻏﻪ ﺳـــﻦ ﺍﻟﺮﺍﺑﻌﺔ ﻭﺍﻟﻌﺸـــﺮﻳﻦ ،ﻗ ّﺮﺭ ﻳﻮﺳـــﻒ
ﺍﻟﺼﻮﺭﺓ ﻋﻘﺐ ﺣﺼﻮﻝ ﻋﻼﻡ ﺗﺤﻘﻴﻖ ﺣﻠﻤﻪ ﻭﻣﺴـــﺎﻋﺪﺓ ﺑﻼﺩﻩ ﻋﻠﻰ ﺇﻳﺠﺎﺩ ﺣﻞ ﻟﻤﺸـــﻜﻠﺔ ﺗﻮﺭﻳﺪ ﺍﻟﻮﺭﻕ
ﻧﺠﻴﺐ ﻣﺤﻔﻮﻅ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋـــﻲ ﺍﻟـــﻰ ﻣﺼﺮ ،ﺇﺫ ﻭﺿﻊ ﻓﻲ ﻋﺎﻡ ١٩٤٨ﺣﺠﺮ ﺍﻷﺳـــﺎﺱ ﻷﻭﻝ ﺷـــﺮﻛﺔ
ﺟﺎﺋﺰﺓ ﻧﻮﺑﻞ
ﻣﺘﺨﺼﺼـــﺔ ﻓـــﻲ ﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ .ﻛﻤﺎ ﻗﺎﻡ ﺑﻮﺿﻊ
ﻳﻮﺳـــﻊ ﻣﻦ ﺇﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺷﺮﻛﺘﻪ ﻓﻲ ﺃﺳﻮﺍﻕ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺑﻨﻪ ﻋﺎﺩﻝ ،ﺃﻥ ّ ﻭﺗﻨﻔﻴـــﺬ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻣﺘﻄـــﻮﺭﺓ ﻟﺘﻮﺭﻳـــﺪ ﺍﻟـــﻮﺭﻕ ﺍﻟـــﻰ ﻣﺼﺮ ﻣﻦ ﺟﻤﻴـــﻊ ﺃﻧﺤﺎﺀ
ME Printer October 2009
ﺍﻵﺧـــﺬﺓ ﺑﺎﻹﺯﺩﻫـــﺎﺭ ﻋﻦ ﻃﺮﻳﻖ ﺇﺳـــﺘﻴﺮﺍﺩ ﻭﺗﻮﺯﻳﻊ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﺍﻟﻌﺎﻟﻢ ﻭﺑﺄﺳﻌﺎﺭ ﺗﻨﺎﻓﺴـــﻴﺔ ،ﻭﻛﺎﻥ ﺩﺍﺋﻢ ﺍﻟﺴﻔﺮ ﺍﻟﻰ ﺩﻭﻝ ﺍﻟﺸﺮﻕ ﺍﻷﻗﺼﻰ ﻭﺍﻟﻘﺎﺭﺓ
ﻓﻲ ﻣﺼﺮ .ﻭﻗﺪ ﻧﺠﺤﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻭﺷـــﺮﻛﺎﻩ ﻓـــﻲ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺍﻷﻣﺮﻳﻜﻴﺔ ﺑﺤﺜﴼ ﻋﻦ ﻓﺮﺹ ﺇﺳﺘﺜﻤﺎﺭﻳﺔ ﺟﺪﻳﺪﺓ.
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ﺍﻟﺴﻌﻮﺩﻳﺔ :ﻛﻮﺩﺍﻙ ﺗﺪﺧﻞ ﻓﻲ ﺇﺗﻔﺎﻗﻴﺔ ﺗﻮﺯﻳﻊ ﻣﻊ ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ
ﺳﺘﻘﻮﻡ ﺍﻟﻬﻮﺷﺎﻥ ﻣﻦ ﻣﻘﺮﻫﺎ ﺑﺎﻟﺮﻳﺎﺽ ،ﺑﻤﻬﺎﻡ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﺪﻋﻢ ﺍﻟﻔﻨﻲ ﻟﺘﺸﻜﻴﻠﺔ
ﻣﺨﺘﺎﺭﺓ ﻣﻦ ﻣﻨﺘﺠﺎﺕ ﻛﻮﺩﺍﻙ
ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻤﺘﻄـــﻮﺭﺓ .ﻭﻣـــﻦ ﺧـــﻼﻝ ﺷـــﺮﺍﻛﺘﻨﺎ ﻣﻊ ﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ -ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ
ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ
ﻣﻦ ﺍﻟﻴﺴﺎﺭ: ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ، ﺷـــﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺳﻨﻘﻮﻡ ﺑﺎﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺮﻭﺡ
ﺭﺍﻛﺎﻥ ﺍﻟﻬﻮﺷـــﺎﻥ ،ﺍﻟﺮﺋﻴـــﺲ ﻭﺍﻟﻤﺪﻳﺮ
ﺍﻟـــﻰ ﺗﺰﺍﻳﺪ ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ – ﻭ“ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ“ ﻫـــﻲ ﺇﺭﺙ ﻫﺎﻡ ﻟﺼﻨﺎﻋﺔ ﻭﻗﻌـــﺖ ﺷـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ ﺇﺗﻔﺎﻗﻴـــﺔ ﺗﻮﺯﻳﻊ ﻣﻊ ﺷـــﺮﻛﺔ
ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ،
ﻓـــﻲ ﺍﻟﻤﻤﻠﻜـــﺔ ﺑﺎﻟﻘـــﻮﻝ” :ﺛﻤـــﺔ ﻃﻠـــﺐ ﻛﺒﻴـــﺮ ﻋﻠﻰ ﻓﻨـــﻮﻥ ﺍﻟﺠﺮﺍﻓﻴـــﻚ .ﻭﺑﺈﺿﺎﻓـــﺔ ﻣﻨﺘﺠـــﺎﺕ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ ،ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺴـــﻌﻮﺩﻳﺔ
ﻳﺘﺼﺎﻓـــﺢ ﻣﻊ ﺗﺴـــﻴﻚ ﺳﻜﻴﺒﺴـــﻜﻲ،
ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ،ﻭﺧﺎﺻﺔ ﻋﻠـــﻰ ﻣﻌﺪﺍﺕ ﻛـــﻮﺩﺍﻙ ﺍﻟﺠﺪﻳﺪﺓ ﺇﻟـــﻰ ﻗﺎﺋﻤﺔ ﺧﺪﻣﺎﺗﻨﺎ ،ﺳﻴﺴـــﺎﻋﺪﻧﺎ ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺗﻮﺭﻳـــﺪ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴـــﺔ
ﺍﻟﻌﻀـــﻮ ﺍﻟﻤﻨﺘـــﺪﺏ ﻟﺸـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ
ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻼﻣﺔ ﻛـــﻮﺩﺍﻙ؛ ﺇﺫ ﻳﺘﻮﻕ ﺑﻌـــﺾ ﺍﻟﻌﻤﻼﺀ ﻋﻠـــﻰ ﺇﺗﺨﺎﺫ ﺧﻄﻮﺓ ﻛﺒﻴﺮﺓ ﺇﻟـــﻰ ﺍﻷﻣﺎﻡ ،ﻭﺗﻘﺪﻳﻢ ﺩﻋﻢ ﻭﻣﻨﺘﺠـــﺎﺕ ﺍﻟﻤﻜﺎﺗـــﺐ .ﻭﺗﻨـــﺺ ﺍﻻﺗﻔﺎﻗﻴـــﺔ ﻋﻠﻰ ﺃﻥ
( ،ﻋﻘﺐ ﺗﻮﻗﻴﻊ ﺍﻹﺗﻔﺎﻗﻴﺔ
،(CEEMEAF
)CEEMEAF
)CEEMEAF
ﺑﻴﻦ ﺍﻟﻄﺮﻓﻴﻦ ﺍﻟـــﻰ ﻣﺸـــﺎﻫﺪﺓ ﻣﺎﻛﻴﻨﺔ ”ﻛﻮﺩﺍﻙ ﻧﻴﻜﺴـــﺒﺮﻳﺲ“ ﻳﺘﻢ ﻓﻮﺭﻱ ﻭﺩﺍﺋﻢ ﻟﺠﻤﻴﻊ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“. ﺗﻘﻮﻡ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ ،ﻭﻣﻘﺮﻫﺎ ﺍﻟﺮﻳﺎﺽ،
ﺗﻨﺼﻴﺒﻬـــﺎ ﻟﺪﻯ ﺃﻱ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺤﻠﻴﺔ. ﻣـــﻦ ﺟﻬﺘـــﻪ ،ﻗـــﺎﻝ ﻳﺘﺴـــﻴﻚ ﺳﻜﻴﺒﺴـــﻜﻲ ،ﺍﻟﻌﻀـــﻮ ﺑﻤﻬـــﺎﻡ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﻭﺗﻘﺪﻳـــﻢ ﺧﺪﻣﺎﺕ ﺍﻟﺪﻋـــﻢ ﺍﻟﻔﻨﻲ
ﻓـــﻲ ﺣﻴـــﻦ ّ
ﻳﻔﻀﻞ ﺍﻟﺒﻌﺾ ﺍﻵﺧﺮ ﺳـــﺒﺮ ﻏﻮﺭ ﺳـــﻮﻕ ﺍﻟﻤﻨﺘﺪﺏ ﻟﺸـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ )” :(CEEMEAFﺇﻥ ﻟﻤﺠﻤﻮﻋـــﺔ ﻣﺨﺘـــﺎﺭﺓ ﻣـــﻦ ﻣﻨﺘﺠـــﺎﺕ ﻛـــﻮﺩﺍﻙ ﻣﻦ
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﺎﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺎﺕ ﺃﺭﺧﺺ ﺗﻮﺣﻴـــﺪ ﺍﻟﺠﻬﻮﺩ ﻣـــﻊ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ ﻗﺒﻴﻞ ﺑﺮﺍﻣﺞ ﺍﻟﺘﺸـــﻐﻴﻞ ،ﻭﻣﺎﻛﻴﻨـــﺎﺕ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ
ﺛﻤﻨﴼ ﻭﺫﺍﺕ ﻗﺪﺭﺍﺕ ﺑﺪﺍﺋﻴﺔ“. ﻫﻲ ﺧﻄﻮﺓ ﻃﺒﻴﻌﻴﺔ ،ﻓﺴـــﻤﻌﺔ ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ،ﻟﺘﺘﻴﺢ ﺑﺬﻟﻚ ﻟﻠﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠﺔ
ﻭﻳﻀﻴﻒ ﻏﻼﻳﻴﻨﻲ ﺍﻟﻰ ﺃﻥ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺷﻬﺪﺕ ﻟﻐﺎﻳﺔ ﻟﻴـــﺲ ﻟﻬـــﺎ ﻧﻈﻴـــﺮ ،ﻭﺗﺸـــﺘﺮﻙ ﻣـــﻊ ﻛـــﻮﺩﺍﻙ ﺑﻨﻔﺲ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺃﺣـــﺪﺙ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻵﻥ ﺗﻨﺼﻴـــﺐ ٦ﻣﺎﻛﻴﻨﺎﺕ ”ﻛﻮﺩﺍﻙ ﺩﻳﺠﻴﻤﺎﺳـــﺘﺮ“ ﺍﻟﻘﻴـــﻢ .ﺇﻥ ﻗﺎﻋـــﺪﺓ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻀﺨﻤﺔ ﻟﺪﻯ ﺍﻟﺸـــﺮﻛﺔ ﻭﺍﻟﻘـــﺪﺭﺓ ﻋﻠـــﻰ ﺗﻠﺒﻴـــﺔ ﻃﻠﺒـــﺎﺕ ﺍﻟﻌﻤـــﻼﺀ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ
ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﻠﻮﻥ ﻭﺍﺣـــﺪ ،ﺇﻻ ﺃﻧﻪ ﻟﻢ ﻳﺘـــﻢ ﺗﻨﺼﻴﺐ ﺃﻱ ﺗﻌﻨـــﻲ ﺃﻧﻪ ﻳﻤﻜﻨﻨﺎ ﺍﻟﻮﺻﻮﻝ ﻋﻠـــﻰ ﺍﻟﻔﻮﺭ ﺇﻟﻰ ﺍﻵﻻﻑ ﻟﻠﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺘﻄﻮﺭﺓ.
ﻣﺎﻛﻴﻨﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ. ﻣﻦ ﻣﺆﺳﺴـــﺎﺕ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻰ ﺟﺎﻧﺐ ﺗﻌﺰﻳﺰ ﺣﻀﻮﺭﻧﺎ ﻭﻳﻬـــﺪﻑ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻟـــﺪﻯ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ
ﺗﻤﺘﻠﻚ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺃﻛﺜﺮ ﻣﻦ ٣٠ﻣﻮﻗﻌﴼ ﻭﺍﻟﺘﻲ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ،ﻭﺳـــﻨﻌﻤﻞ ﻣﻌﴼ ﻋﻠﻰ ﺿﻤﺎﻥ ﺃﻥ ﻳﻜﻮﻥ ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﻟﻠﺘﻌﺎﻣـــﻞ ﻣـــﻊ ﻣﺠﻤﻮﻋـــﺔ ﻭﺍﺳـــﻌﺔ ﻣـــﻦ
ﺗﻐﻄﻲ ﺃﻏﻠﺐ ﺍﻟﻤﺪﻥ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ،ﻳﻘﻮﻡ ﻓﻴﻬﺎ ﺃﻛﺜﺮ ﻣﻦ ﻟﺪﻯ ﻫﺬﻩ ﺍﻟﺴـــﻮﻕ ﺍﻟﻀﺨﻤﺔ ﺇﻣﻜﺎﻧﻴـــﺔ ﺍﻟﻮﺻﻮﻝ ﺇﻟﻰ ﺍﻟﻌﻤـــﻼﺀ ،ﺑﻤـــﺎ ﻓـــﻲ ﺫﻟـــﻚ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻬﻨﻴـــﺔ
١,٢٠٠ﻣﻮﻇـــﻒ ،ﻭﺑﻤﺎ ﻳﺰﻳﺪ ﻋﻠـــﻰ ٣٠٠ﻣﻦ ﺍﻟﻔﻨﻴﻴﻦ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻷﻛﺜﺮ ﺗﻄـــﻮﺭﴽ ،ﻭﺑﺪﻋﻢ ﻛﺎﻣﻞ ﻣﻦ ﻗﺒﻞ ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻜﺒﻴـــﺮﺓ ،ﻭﺃﻗﺴـــﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺪﺍﺧﻠﻴـــﺔ
ﻭﺍﻟﻤﻬﻨﺪﺳﻴﻦ ،ﻋﻠﻰ ﺗﻮﻓﻴﺮ ﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ. ﻧﺨﺒﺔ ﻋﺎﻟﻴﺔ ﻣـــﻦ ﺍﻟﻤﻬﻨﻴﻴﻦ ﺍﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﻫﺬﺍ ﻭﺍﻟﺠﺎﻣﻌﺎﺕ ﻭﺍﻟﻤﺮﺍﻓﻖ ﺍﻟﻌﺎﻣﺔ ،ﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺸـــﺮﻛﺎﺕ
ﺍﻟﻤﺠﺎﻝ“. ﻭﺍﻟﻤﺼﺎﺭﻑ ﻭﻣﺮﺍﻛﺰ ﺍﻟﺘﺼﻮﻳﺮ ﻭﺻﺎﻧﻌﻲ ﺍﻷﺧﺘﺎﻡ .ﻭﻗﺪ
ﻳﺸـــﻴﺮ ﺭﻳـــﺎﺽ ﻏﻼﻳﻴﻨﻲ ،ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ -ﻗﺴـــﻢ ﺟـــﺎﺀ ﻗﺮﺍﺭ ﻛﻮﺩﺍﻙ ﺑﺎﻟﺪﺧﻮﻝ ﻓﻲ ﺷـــﺮﺍﻛﺔ ﻣﻊ ﺷـــﺮﻛﺔ
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ﺍﻷﺧﺒـــﺎﺭ
ﺍﻟﺘﺠﺎﺭﻳﺔ .ﻛﻤﺎ ﺗﺮﺑﻄﻨﺎ ﺑـ ”ﺩﻳﻨﺎﻏﺮﺍﻑ“ ﻋﻼﻗﺔ ﺗﺠﺎﺭﻳﺔ ﻗﺎﻣﺖ ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ ،ﻭﻣﻘﺮﻫﺎ ﺻﻨﻌﺎﺀ ،ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ
ﺟﻴﺪﺓ ﻣﺒﻨﻴﺔ ﻋﻠﻰ ﺳـــﻤﻌﺘﻬﻢ ﺍﻟﻤﻤﺘﺎﺯﺓ ﻓﻲ ﺍﻟﺴـــﻮﻕ، ﺑﺠﻬـــﺎﺯ ﺟﺪﻳﺪ ﻹﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗـــﻲ ﺑﻲ( ﻣﻦ
ﻭﻣﻦ ﺧﺒﺮﺗﻨﺎ ﺍﻟﺴﺎﺑﻘﺔ ﻭﺍﻟﺠﻴﺪﺓ ﻓﻲ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﻢ“. ﻃـــﺮﺍﺯ ﻓﻮﺟﻲ ﻓﻴﻠـــﻢ ) ،(Luxel V-8 MALﻭﺫﻟﻚ
ﻭﺧﺘﻢ ﻗﺎﺋ ً
ﻼ” :ﺗﺸﻬﺪ ﺍﻟﻴﻤﻦ ﺣﺎﻟﻴﴼ ﻃﻠﺒﴼ ﻣﺮﺗﻔﻌﴼ ﻋﻠﻰ ﺑﻐﻴـــﺔ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺗﻨﺎﻣﻲ ﺇﻧﺘﺸـــﺎﺭ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﻴﻮﻣﻴﺔ
ﺗﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ،ﻭﻧﺘﻮﻗﻊ ﺇﺭﺗﻔﺎﻉ ﻫﺬﺍ ﻭﺩﻋﻢ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺘﺎﺑﻊ ﻟﻠﻤﺆﺳﺴـــﺔ.
ﺍﻟﻄﻠﺐ ﻓﻲ ﻏﻀﻮﻥ ﺍﻟﺨﻤﺲ ﺳﻨﻮﺍﺕ ﺍﻟﻤﻘﺒﻠﺔ“. ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ ،ﻗﺎﻣـــﺖ ﺍﻟﺼﺤﻴﻔﺔ ﺑﺘﻨﺼﻴـــﺐ ﺑﺮﻧﺎﻣﺞ
) (Dynastripﺇﺻﺪﺍﺭ ).(v.5.3.1
ﺧـــﺺ ﺑﻪ ﻣﺠﻠﺘﻨـــﺎ ،ﻗﺎﻝ ﻋﻠـــﻲ ﻧﺎﺟﻲ
ّ ﻭﻓـــﻲ ﺣﺪﻳﺚ
ME Printer October 2009
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ﺍﻟﺴﻌﻮﺩﻳﺔ” :ﺍﻟﺒﻴﺎﻥ“ ﺗﺆﻭﻱ ﺃﺿﺨﻢ ”ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺑﻄﺮﻳﻘﺔ
ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ“ ﻓﻲ ﺍﻟﻌﺎﻟﻢ
ﻣﺎﻛﻴﻨﺔ ”ﺭﺍﺑﻴﺪﺍ “١٨٥ﻣﻦ ﻛﻲ ﺑﻲ ﺃﻱ ﺗﺄﺗﻲ ﻣﻠﺤﻘﺔ ﺑﺈﺛﻨﻲ ﻋﺸﺮﺓ ﻭﺣﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻄﻼﺀ ﻭﺍﻟﺘﺠﻔﻴﻒ
ﺍﻟﻜﺘـــﺐ ﺍﻟﻌﺴـــﻜﺮﻳﺔ ﻟﻠﺠﻴﺶ ،ﺛﻢ ﺗﻄـــﻮﺭﺕ ﺑﻌﺪ ﺫﻟﻚ ﺍﻟﺠـــﻮﺩﺓ ﻭﺍﻹﻧﺘﺎﺟﻴﺔ؛ ﺇﺫ ﺗﺘﻴﺢ ﺇﻧﺘﺎﺝ ٨,٠٠٠ﻛﺘﺎﺏ ﻓﻲ ﻭﺑﺤﺴـــﺐ ﺍﻟﻤﻬﻨـــﺪﺱ ﺯﻫﻴﺮ ﺣﺴـــﺐ ﺍﻟﻨﺒـــﻲ ﺭﺋﻴﺲ
ﻟﺘﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻷﺩﺑﻴﺔ ﻭﺍﻟﻌﻠﻤﻴﺔ ﻭﺍﻟﻤﺪﺭﺳـــﻴﺔ. ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ .ﻛﻤﺎ ﻳﺘﻢ ﺿﺒﻂ ﺗﺸـــﻐﻴﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﺍﻟﻬﻴﺌـــﺔ ﺍﻟﻌﺎﻣـــﺔ ﻟﺸـــﺆﻭﻥ ﺍﻟﻤﻄﺎﺑـــﻊ
ﻭﻗـــﺪ ﻗﺎﻣﺖ ﻣﺠﻠﺔ ME Printerﻓﻲ ﻋﺪﺩﻫﺎ ﺍﻟﻤﺮ ّﻗﻢ ﺑﻄﺮﻳﻘﺔ ﺁﻟﻴﺔ ﺑﺎﻟﻜﺎﻣﻞ ﻭﺿﻤﻦ ﺃﻗﻞ ﻭﻗﺖ ﻭﺟﻬﺪ. ﻼ ﻟﻤﺴـــﻴﺮﺓﻣﻜﻤ ً
ﺍﻷﻣﻴﺮﻳﺔ ،ﻳﻌﺪ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ ّ
/١٧ﺍﻟﺴـــﻨﺔ ﺍﻟﺜﺎﻧﻴـــﺔ /ﺳـــﺒﺘﻤﺒﺮ ،٢٠٠٥ﺑﻨﺸـــﺮ ﻣﻘﺎﻝ ﻭﺗﺘﻤﺘﻊ ﻣﺎﻛﻴﻨﺔ ) (KM 473ﺃﻳﻀﴼ ﺑﺈﻣﻜﺎﻧﻴﺔ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻬﻴﺌـــﺔ ﻧﺤﻮ ﺗﻄﻮﻳـــﺮ ﻭﺗﺤﺪﻳﺚ ﻣﻄﺎﺑﻌﻬـــﺎ .ﻭﺃﺿﺎﻑ
ﻣﻮﺳﻊ ﺗﻨﺎﻭﻝ ﻗﺼﺔ ﻧﺠﺎﺡ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ.
ّ ﻣﺎﺩﺓ ﺍﻟـ ) PURﻭﻫﻲ ﺇﺧﺘﺼﺎﺭ ﻟﻜﻠﻤﺔ ”ﺑﻮﻟﻲ ﻳﻮﺭﻳﺜﺎﻥ“(، ﺃﻥ ﺃﻋﻤـــﺎﻝ ﺍﻟﺘﻄﻮﻳﺮ ﺍﻟﺘﻲ ﻧﻔﺬﺗﻬـــﺎ ﺍﻟﻬﻴﺌﺔ ﻟﻐﺎﻳﺔ ﺍﻵﻥ
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ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ
ﺇﻧﺘﻬﻰ ﺭﺳـــﻤﻴﴼ ﻣﻮﺳـــﻢ ﺍﻟﺼﻴـــﻒ ،ﻭﻳﻤﻜﻨﻨﺎ ﺍﻟﻘﻮﻝ ﻭﺑـــﺪﻭﻥ ﻣﺒﺎﻟﻐﺔ ﺑﺄﻧﻪ ﻛﺎﻥ ﻣﻦ ﺃﺻﻌﺐ ﺍﻟﻤﻮﺍﺳـــﻢ ﺍﻟﺘﻲ ﻣ ّﺮﺕ ﻋﻠﻰ
ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻷﻋﻤﺎﻝ -ﻭﺧﺎﺻﺔ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ -ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ .ﻭﻣﻦ ﺩﻭﺍﻋﻲ ﺍﻟﺴﺨﺮﻳﺔ ﺃﻥ ﻳﺘﺤﻮﻝ ﺍﻟﺮﻛﻮﺩ
ﺍﻹﻗﺘﺼﺎﺩﻱ ﻭﺍﻹﺟﺎﺯﺓ ﺍﻟﺼﻴﻔﻴﺔ ﻣﻦ ﺃﺩﻑﺀ ﻣﻮﺍﺳـــﻢ ﺍﻟﻌﺎﻡ ﺍﻟﻰ ﺃﻋﻤﻖ ﻓﺘﺮﺍﺕ ﺍﻟﺴـــﺒﺎﺕ .ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ ،ﻧﻌﻮﺩ ﺍﻟﻰ
ﻣﻦ ﺩﻭﺍﻋﻲ ﺍﻟﺴﺨﺮﻳﺔ ﻭﺗﻴﺮﺓ ﺍﻟﻌﻤﻞ ﺍﻟﻤﻌﺘﺎﺩﺓ ﻣﻦ ﺧﻼﻝ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣﺰﻳﺪ ﻣﻦ ﺍﻷﺧﺒﺎﺭ ﻭﺍﻵﺭﺍﺀ ﻭﺍﻟﻤﻘﺎﻻﺕ.
ﺃﻥ ﻳﺘﺤﻮﻝ ﺍﻟﺮﻛﻮﺩ ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ ﺳﻨﻠﻘﻲ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ،ﻭﻗﺪ ﺷﺎﺭﻛﺘﻨﺎ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﻛﺒﺎﺭ
ﻃ ّﺒﺎﻋﻲ ﺍﻟﺼﺤﻒ ﻓﻲ ﻟﺒﻨﺎﻥ ﻭﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻹﻣﺎﺭﺍﺕ ﻭﻓﻠﺴﻄﻴﻦ ﻭﺍﻟﻌﺮﺍﻕ ﻭﻣﺼﺮ ،ﺑﺂﺭﺍﺋﻬﺎ ﺍﻟﻘ ّﻴﻤﺔ ﻋﻦ ﻭﺿﻊ ﺍﻟﺼﻨﺎﻋﺔ
ﺍﻹﻗﺘﺼﺎﺩﻱ ﻭﺍﻹﺟﺎﺯﺓ
ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ،ﻭﺫﻫﺐ ﺃﻏﻠﺐ ﻣﻦ ﺗﺤﺪﺛﻨﺎ ﺍﻟﻴﻬﻢ ﺍﻟﻰ ﺿﺮﻭﺭﺓ ﺇﺟﺮﺍﺀ ﺗﻐﻴﻴﺮ ﻋﻠﻰ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻭﺃﺑﻌﺎﺩﻫﺎ ﺑﺈﻋﺘﺒﺎﺭﻫﺎ
ﺍﻟﺼﻴﻔﻴﺔ ﻣﻦ ﺃﺩﻑﺀ ﻭﺳﻴﻠﺔ ﺟﺬﺏ ﻟﻠﻘﺮﺍﺀ.
ﻣﻮﺍﺳﻢ ﺍﻟﻌﺎﻡ ﺍﻟﻰ ﻗﺎﻣـــﺖ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺻﺤﻒ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠـــﺔ ﺍﻟﻤﺎﺿﻴﺔ ،ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺄﺣﺪﺙ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ
ﻭﺍﻷﻧﻈﻤﺔ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ،ﻭﻗﺪ ﺗﻀﻤﻨﺖ ﺳﻠﺴـــﻠﺔ ﺍﻹﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻣﺎﻛﻴﻨﺔ ”ﻛﻮﻧﺘﻴﻨﻨﺖ ﻫﺎﻳﺒﺮﺩ“ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﻮﺣﺪﺍﺕ
ﺃﻋﻤﻖ ﻓﺘﺮﺍﺕ ﺍﻟﺴﺒﺎﺕ ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ
ﻭﺍﻟﺘﻲ ﺗﻢ ﺗﺸﻐﻴﻠﻬﺎ ﺑﺎﻟﻔﻌﻞ ﻟﺪﻯ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻟﻠﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺄﺑﻮ ﻇﺒﻲ ،ﺍﻟﻰ ﺟﺎﻧﺐ ﺑﻴﻊ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ
ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻼﻣﺎﺋﻴﺔ ﺧﺎﺭﺝ ﺃﻭﺭﻭﺑﺎ ،ﻭﻫﻲ ﻣﻦ ﻃﺮﺍﺯ ﻛﻲ ﺑﻲ ﺃﻱ ”ﻛﻮﺭﺗﻴﻨﺎ“ ،ﻭﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺗﻮﺭﻳﺪﻫﺎ ﺍﻟﻰ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ
ﺍﻟﺘﺎﺑﻊ ﻟﺼﺤﻴﻔﺔ ”ﻏﻠﻒ ﻧﻴﻮﺯ“ ﺑﺪﺑﻲ.
ﻭﻛﻤﺎ ﻋﻮﺩﻧﺎﻛﻢ ﻓﻲ ﺍﻟﺴﺎﺑﻖ ،ﺳﻨﻤﺪﻛﻢ ﺑﺄﺣﺪﺙ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻋﻦ ﺍﻹﺳﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﺘﻲ ﻳﻘﻮﻡ ﺑﻬﺎ ﺍﻟﻄ ّﺒﺎﻋﻮﻥ ﻓﻲ ﺍﻟﺸﺮﻕ
ﺍﻷﻭﺳـــﻂ ،ﻭﻟﻌﻞ ﺃﺑﺮﺯ ﻫﺬﻩ ﺍﻷﺧﺒﺎﺭ ﺇﺳﺘﺜﻤﺎﺭ ”ﺷﺮﻛﺔ ﺍﻟﺒﻴﺎﻥ ﺍﻟﻘﺎﺑﻀﺔ“ ﺑﺄﺿﺨﻢ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ
ﺑﺎﻷﻓﺮﺥ ﻓﻲ ﺍﻟﻌﺎﻟﻢ ،ﻭﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺗﻮﺻﻴﻠﻬﺎ ﺍﻟﻰ ﻣﻘﺮ ﺍﻟﺸﺮﻛﺔ ﺑﺎﻟﺮﻳﺎﺽ ﻓﻲ ﺑﺪﺍﻳﺔ ﻋﺎﻡ .٢٠١٠
ﺷﺮﻛﺔ ﺍﻟﺬﺭﻯ ﻟﻠﺘﺠﺎﺭﺓ ﺗﺘﻮﻟﻰ ﺗﻮﺭﻳﺪ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺑﻘﻴﻤﺔ ١٨ﻣﻠﻴﺎﺭ ﺩﻳﻨﺎﺭ ﻋﺮﺍﻗﻲ ،ﻭﺗﺮﻛﻴﺒﻬﺎ ﻓﻲ
ﻣﻘﺮ ﻣﻄﺒﻌﺔ ﺍﻟﻮﺯﺍﺭﺓ ﺣﺪﻳﺜﺔ ﺍﻟﺘﺄﺳﻴﺲ ﺑﺒﻐﺪﺍﺩ
ﻓـــﻲ ،٢٠٠٣ﻭﺗﺤﺪﻳﺪﴽ ﻣﻨﺬ ﺃﻳﺎﻡ ﻣﺬﻛﺮﺓ ﺍﻟﺘﻔﺎﻫﻢ ﺍﻟﺘﻲ ﻋـــﻦ ﺃﻧﻬﺎ ﻓﺎﺯﺕ ﺑﻌﻘﺪ ﻗﻴﻤﺘﻪ ١٨ﻣﻠﻴﺎﺭ ﺩﻳﻨﺎﺭ ﻋﺮﺍﻗﻲ،
ﻛﺎﻥ ﻗﺪ ﻭﻗﻌﻬﺎ ﺍﻟﻌﺮﺍﻕ ﻣﻊ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ. ﻟﺘﻮﺭﻳﺪ ﻭﺗﻨﺼﻴﺐ ﻭﺗﺸـــﻐﻴﻞ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ
ﻣـــﻦ ﺟﻬﺘﻪ ،ﻗﺎﻝ ﻋﻤﺎﺩ ﺷـــﻴﺒﺎﺭﻭ ﻣﻦ ﺷـــﺮﻛﺔ ”ﻣﻴﺪﻝ ﻟﺼﺎﻟﺢ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ.
ﺇﻳﺴﺖ ﺟﺮﺍﻓﻴﻚ ﺳﻴﺴﺘﻤﺰ“ ،ﻭﻛﻴﻞ ﺷﺮﻛﺔ ﺟﻮﺱ ﻓﻲ ﻭﻗـــﺎﻝ ﻣﻜـــﻲ ﺍﻟﻜﻠﻴـــﺪﺍﺭ ،ﻣﺪﻳﺮ ﻋـــﺎﻡ ﺷـــﺮﻛﺔ ُ
ﺍﻟﺬﺭﻯ
ﺍﻟﻤﻨﻄﻘـــﺔ ،ﺇﻥ ﻣﺎﻛﻴﻨـــﺔ ”ﺟﻮﺱ “M-600ﺳـــﺘﺘﻴﺢ ﻟﻠﺘﺠـــﺎﺭﺓ ،ﺇﻥ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺘـــﻲ ﻳﺘﻮﻗـــﻊ ﻭﺻﻮﻟﻬﺎ ﺍﻟﻰ
ﻟـــﻮﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ ﺍﻟﻘﺪﺭﺓ ﻋﻠـــﻰ ﻃﺒﺎﻋﺔ ﻛﺘﺐ ﻣﻘـــﺮ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻟﻮﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺑﺒﻐﺪﺍﺩ ﺧﻼﻝ
ﻣﺪﺭﺳـــﻴﺔ ﺑﻤﻘـــﺎﺱ ٢١٠ﻣﻠـــﻢ ١٧٠ xﻣﻠـــﻢ ،ﻭﺍﻟﺘﻲ ﺷـــﻬﺮﻱ ﺃﻛﺘﻮﺑﺮ ﻭﺩﻳﺴﻤﺒﺮ ،٢٠٠٩ﺗﺘﻀﻤﻦ ﺗﺸﻜﻴﻠﺔ
ﻛﺎﻧـــﺖ ﺗﻄﺒﻌﻬﺎ ﺍﻟـــﻮﺯﺍﺭﺓ ﻓﻲ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠﺔ ﺧﺎﺭﺝ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ
ﺍﻟﻌﺮﺍﻕ. ﻭﺍﻟﺘﺸـــﻄﻴﺐ ،ﻭﺗﺸـــﺘﻤﻞ ﻋﻠﻰ ﺃﺟﻬﺰﺓ ﺇﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ
ﻭﺃﺷﺎﺭ ﺷﻴﺒﺎﺭﻭ ﺍﻟﻰ ﺃﻥ ﻣﺎﻛﻴﻨﺔ ” “M-600ﻫﻲ ﺛﺎﻟﺚ )ﺳـــﻲ ﺗﻲ ﺑـــﻲ( ﻣﺎﺭﻛﺔ ﺳـــﻜﺮﻳﻦ ،ﻭﻣﻜﺎﺋـــﻦ ﻃﺒﺎﻋﺔ
ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻭﻳﺐ ﺃﻭﻓﺴـــﺖ ﺟﺪﻳـــﺪﺓ ﺗﻘﻮﻡ ﺟﻮﺱ ﺃﺭﺑﻌـــﺔ ﻟﻮﻥ ﻣﺎﺭﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ ،ﻭﻣﺎﻛﻴﻨﺔ ”ﺟﻮﺱ M- ﻣﻜﻲ ﺍﻟﻜﻠﻴﺪﺍﺭ
ﺑﺒﻴﻌﻬـــﺎ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﻣﻨـــﺬ ﻋـــﺎﻡ ،٢٠٠٤ﻭﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ “600ﻟﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ،ﺍﻟﻰ ﺟﺎﻧﺐ ﻧﻈﺎﻡ ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ ﺍﻟﺬﺭﻯ
ME Printer October 2009
ﺟﺪﻳـــﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺑﻄﺮﻳﻘـــﺔ ﺍﻟﻮﻳﺐ ،ﻣﺮﺟﺤﴼ ﺗﺠﻠﻴﺪ ﻣﺘﻜﺎﻣﻞ ﻣﻦ ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ.
ﺃﻥ ﺗﻨﻌﺶ ﻫـــﺬﻩ ﺍﻟﺒﺎﺩﺭﺓ ﺣﺮﻛﺔ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻭﺃﺿﺎﻑ ﺍﻟﻜﻠﻴﺪﺍﺭ ﺍﻟﻰ ﺃﻥ ﻫﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ﻳﻌﺪ ﺑﺎﻛﻮﺭﺓ
ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ ﻓﻲ ﺍﻟﻌﺮﺍﻕ. ﺍﻟﻤﺸﺎﺭﻳﻊ ﺍﻟﺘﻲ ّ
ﺗﻨﻔﺬﻫﺎ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ ﻟﺘﻄﻮﻳﺮ ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ُ
ﺍﻟـــﺬﺭﻯ ﻟﻠﺘﺠﺎﺭﺓ ،ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ
ﻭﺗﺤﺪﻳـــﺚ ﻣﻄﺎﺑﻌﻬـــﺎ ﻭﺍﻟﺘـــﻲ ﻛﺎﻧـــﺖ ﻣﻮﺿﻮﻋـــﺔ ﻓﻲ ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺘﻮﺭﻳﺪ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ
ﺍﻟﺤﻘﺒﺔ ﺍﻟﺘﻲ ﺳـــﺒﻘﺖ ﺍﻟﺤـــﺮﺏ ﺍﻷﺧﻴﺮﺓ ﻋﻠﻰ ﺍﻟﻌﺮﺍﻕ ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻷﺭﺩﻧﻴﺔ ﻋﻤﺎﻥ ﻣﻘﺮﴽ ﻟﻬﺎ،
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ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ
ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ
ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ
ﺃﻛﺘﻮﺑﺮ٢٠٠٩
ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ /ﺍﻟﻌـﺪﺩ ﺍﻟﻮﺍﺣﺪ ﻭﻭﺍﻟﺴﺘﻮﻥ /ﺃﻛﺘﻮﺑﺮ
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ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ
ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺗﺘﺤﺪﺙ ﻋﻦ ٥٧ ٦٢ ﻣﺼﺮ :ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ ﺗﺴﺘﺜﻤﺮ ﻓﻲ
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ﻃﺎﺑﻌﺘﻴﻦ ﺭﻗﻤﻴﺘﻴﻦ ﻣﻦ ﻛﻮﺩﺍﻙ
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ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ
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ﺍﻟﺮﺳﻤﻲ
INVENTING PAPER
FOR TOMORROW
Vision For Better Packaging.
The modern world demands more convenient solutions. There are now more demand for convenient foods such as
ready-packed foods, frozen foods, fast food, etc. APP answers this need for convenience with its range of certified
food-grade packaging paper. Even better, APP’s food-grade packaging are not PE-laminated, which means they are
recyclable and biodegradable.
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