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A

PROJECT REPORT

ON

EMERGING TRENDS OF ONLINE RETAIL BY


BRANDED RETAILERS

Submitted to:
INC, NOIDA

FACULTY GUIDE-
MRS. SWATI SINGH

SUBMITTED BY-
ADITYA PARASHER
&
ANUSHI GUPTA
ACKNOWEDGEMENT

There are so many people whom we need to thanks for this project for their
helping hand to finalize the project.

Firstly, we would like to extend my gratitude to our faculty guide Mrs. Swati
Singh. We are also thankful for her support and advice, moreover her valuable
time that we had taken.

Heartily thanks to our parents for always being with us. It is because of their
support that we always set out for creativity.

Last but not least, we would also like to thanks all those people who spare their
valuable time in filling the Questionnaire.

Thanks again to all of you.

Aditya Parasher
Anushi Gupta
Table of contents

TOPIC PAGES

1. EXECUTIVE SUMMARY 4

2. RESEARCH OBJECTIVES 5

3. HYPOTHESIS 6

4. RESEARCH METHODOLOGY 7

5. INTRODUCTION OF INDUSTRY 8

6. ANALYSIS AND INTERPRETATION 13

7. FINDING 20

8. LIMITATION OF STUDY 21

9. CONCLUSION 22

10. ANNEXURES 23

a. BIBLIOGRAPHY 24
b. QUESTIONNAIRES 25
EXECUTIVE SUMMARY

Online shopping is the process consumers go through to purchase products or services over
the Internet. An online shop, eshop, e-store, internet shop, webshop, webstore, online store,
or virtual store evokes the physical analogy of buying products or services at a bricks-and-
mortar retailer or in a shopping mall.

Online shopping has spread into every corner of life, linking people to the culture of
capitalism in frequent and daily ways.In general, shopping has always catered to middle
class and upper class women. Shopping is fragmented and pyramid-shaped.

This research is conducted to study the emerging trends of online shopping retails by
branded retailers. This report includes the various factors which are taken into consideration
by the consumers for purchasing through a retail store or for online shopping.

This research also takes into consideration the factors which forms the basis of comparison
made by the customers for online shopping vis-à-vis shopping through a retail store. The
main focus of this study revolves around women as a buyer.
RESEARCH OBJECTIVES

Primary Objectives

To study the emerging trends of online shopping retails by branded retailers.

Secondary Objectives

To study and throw some light on the various aspects of online shopping which are as
follows:

1. Most demanded products


2. Reliability
3. Convenience
4. Store Brand Vs Online Brand
5. Retail outlet Vs Online shopping
HYPOTHESIS

 Working women are savvier to online shopping than housewives.


 The customers are not biased towards shopping modes.
 Young generation is moving towards online shopping
 Women are more resistant to buy online because of the touch and feel factor.
.

RESEARCH METHODOLOGY
RESEARCH DESIGN:
Descriptive Research

DATA COLLECTION METHODS USED:


1) Primary data: Personal Interaction, Questionnaire
2) Secondary data:
a) Internet

SAMPLING TECHNIQUE:
Sampling Design: Convenience sampling
Universe: Girls and women
Sampling Unit: The sampling unit was limited to NCR, Noida
SAMPLE SIZE: 30

ANALYSIS AND INTERPRETATION OF DATA:


Questionnaire analysis is done on the basis of the response given by the respondents.
Tools of analysis:
a) Pie charts
b) Bar diagrams
c) Percentages

INTRODUCTION OF INDUSTRY
Online shopping is a type of electronic commerce used for business-to-business (B2B) and
business-to-consumer (B2C) transactions.

The term "Webshop" also refers to a place of business where web development, web
hosting and other types of web related activities take place (Web refers to the World Wide
Web and "shop" has a colloquial meaning used to describe the place where one's occupation
is carried out).

The metaphor of an online catalog is also used, by analogy with mail order catalogs. All
types of stores have retail web sites, including those that do and do not also have physical
storefronts and paper catalogs.

In 1990 Tim Berners-Lee created the first World Wide Web server and browser.In 1992
Charles Stack created the first online book store, Book Stacks Unlimited (aka Books.com),
two years before Jeff Bezos started Amazon. In 1994 other advances took place, such as
online banking and the opening of an online pizza shop by Pizza Hut. During that same
year, Netscape introduced SSL encryption of data transferred online, which has become
essential for secure online shopping. In 1995 Amazon expanded its online shopping, and in
1996 eBay appeared.

Online shopping lets us buy what we want, when we want, at our convenience, and helps us
to imagine ourselves buying, owning, and having positive outcomes by the goods available
out there on the web. For some, shopping has become a way of identifying oneself in today's
culture by what we purchase and how we use those purchases. Online shopping has always
been middle to high class commodity since its first arrival on the internet in society.

In order to shop online, one must be able to have access to a computer, a bank account and a
debit card. Shopping has evolved with the growth of technology. According to research
found in the Journal of Electronic Commerce, if we focus on the demographic
characteristics of the in-home shopper, in general, the higher the level of education, income,
and occupation of the head of the household, the more favourable the perception of non-
store shopping. An influential factor in consumer attitude towards non-store shopping is
exposure to technology, since it has been demonstrated that increased exposure to
technology increases the probability of developing favourable attitudes towards new
shopping channels.

Online shoppers commonly use credit card to make payments, however some systems
enable users to create accounts and pay by alternative means, such as:

• Debit card
• Various types of electronic money
• Cash on delivery (C.O.D., offered by very few online stores) etc..

Design of Online Shopping


Why does electronic shopping exist? For customers it is not only because of the high level
of convenience, but also because of the broader selection; competitive pricing and greater
access to information. For organizations it increases their customer value and the building of
sustainable capabilities, next to the increased profits.

Online stores are usually available 24 hours a day, and many consumers have Internet access
both at work and at home. A visit to a conventional retail store requires travel and must take
place during business hours.

Searching or browsing an online catalog can be faster than browsing the aisles of a physical
store. Consumers with dial-up Internet connections rather than broadband have much longer
load times for content-rich web sites and have a considerably slower online shopping
experience.

In most cases, merchandise must be shipped to the consumer, introducing a significant delay
and potentially uncertainty about whether or not the item was actually in stock at the time of
purchase. Bricks and clicks stores offer the ability to buy online but pick up in a nearby
store. Many stores give the consumer the delivery company's tracking number for their
package when shipped, so they can check its status online and know exactly when it will
arrive. For efficiency reasons, online stores generally do not ship products immediately
upon receiving an order. Orders are only filled during warehouse operating hours, and there
may be a delay of anywhere from a few minutes to a few days to a few weeks before in-
stock items are actually packaged and shipped. Many retailers inform customers how long
they can expect to wait before receiving a package, and whether or not they generally have a
fulfillment backlog. A quick response time is sometimes an important factor in consumers'
choice of merchant.
ANALYSIS AND INTERPRETATION OF THE
QUESTIONNAIRES

1. Trend of purchasing among Indian women

90
80
70
60
50
40 Purchasing
30
20
10
0
Retail Online Both

As the graph shows


• 90% of the indian women still belive in shopping through retail
store.
• Where as 10% of women shope online as well as through retail
store

2. Purchasing of the product from the internet , at least for once


no

Online purchasing

yes

0 10 20 30 40 50 60 70

As per the graph


• Only 60% of the women have done shopping through online for once.
• And 40% of the respondents have never experienced online shopping.

3. Product generally purchased online


40

20
Products
Purchased
0

Purchased
Garments Electronic Skin Care Any other

Products
Items Products

As per the graph


• 40% of the women prefer to purchase electronic item from
internet
• 20% skin care product
• 30% garments
• 20% others which include books, rakhies, cakes etc.

4. People usually prefer to purchase


New products
online
40% 40%
Repeat orders

Both
20%

As per the graph


• 40% of the women prefer to purchase new products from
internet
• 20% would like give repeat orders
• 40% would go for both
5. Comfortable Shopping

100
80
60
Comfortness
40
20 Comfortness

0
Retail Online

As per the graph


• 90% of the women are more comfortable purchase products
from a retail store
• Only 10% more comfortable with online shopping as they are
more savvier to computers or internet.
6. Convincing information

30%

Retail
Online

70%

As per the graph


• While 30% of the women believe that information provided
on internet is more convincing than provided by the retailers,
• 70% believe that they can be convinced more easily by the
information provided by the retailers.

7. Reliable information
95%
100

80

60
Reliability
40

20 5%

0
Online Retail

As the graph shows


• 5% of the respondents believe that information provided on
internet is more reliable than provided by the retailers,
• While 95% believe that they can be rely only on the
information provided by the retailers.
Convenient Shopping

70
60
50
40
percentage of
30 respondents
20
10
0
Retail Online

As per the graph


• While 30% of the women found that shopping through
internet is more convenient than going to a retail outlet
• 70% believe that shopping through a retailer is more
convenient.
Image of the brand becomes better when purchased
through-

90
80
70
60
50
percentage of
40 respondents
30
20
10
0
retail online

As per the graph


• 10% of the women says that image of the brand becomes
better when the product is purchased through internet.
• 90% which is the majority of the respondents says that if the
product is purchased through a retail outlet, it enhances the
image of the brand.
Next preference for shopping

60
50
40
30
20
10 next preference
0
Retail Online

As per the graph


• 40% of the women says that their next shopping preference
would be through retail,
• 60% of the respondents would like to do online shopping.
REASONS FOR PURCHASING THROUGH RETAIL

40

20

0 ease of cash variety time


convincing
shopping payment &quality saving

strongly agree 20 5 40 25 0
agree 10 25 20 35 0
may/may not be 35 10 0 10 35
disagree 5 40 10 10 30
strongly disagree 30 15 20 15 35

REASONS FOR PURCHASING THROUGH INTERNET

35
30
25 strongly agree
20 agree
15 may/may not be
10 disagree
strongly disagree
5
0
ease of electronic variety & convincing time
shopping payment quality saving
REASONS FOR NOT PURCHASING THROUGH INTERNET

strongly disagree
disagree
may/may not be
agree
strongly agree
availability

consuming
experienced
electronic
difficult to

payment
cannot be
shop

non-

time

REASONS FOR NOT PURCHASING THROUGH RETAIL

10
5 10
10
30
g
in

strongly disagree
um

5
10
ns

20
disagree
co

15
e

15
tim

lit

may/may not be
bi

20
ila

10
agree
a

5
av

20
n-

10
no

strongly agree
en
ym

10
15
pa

15
sh

20
ca

5
arc
se

PERSONS PUCHASING ONLINE


to
lt
cu
f fi
di
not relevant

housewife
professional

not relevant

young
old

FINDINGS
• One third of people that shop online use a search engine to find what they are
looking for and
• About one fourth find websites by word of mouth. Word of mouth has become a
leading way by which people find shopping websites. When an online shopper has a
good first experience with a certain website, sixty percent of the time they will return
to that website to buy more.
• Electronic items and books are one of the things bought most online. However,
clothes is a very popular thing bought online.
• In general, cosmetics, nutrition products, and groceries are increasingly being
purchased online.
• About one fourth of travelers buy their plane tickets online because it is a quick and
easy way to compare airline travel and make a purchase.

LIMITATIONS OF STUDY
• People may be biased towards retail sector.
• People were not ready to fill in the questionnaire
• Many of the surveyed people did not reply all the questions.
• The time period given for study was very limited.
• The sample size was very small which is may not represent the entire population of
Indian women.
• Many of the people did not even know the working of a computer.

CONCLUSION
• According to the survey, the Indian women usually go for retail shopping instead of
online shopping.
• The most demanding product from the internet are the electronic items. It may be a
new product or a repeat product purchase.
• The surveyed people feel that shopping from a retail outlet is more reliable thn an
online shopping.
• As compared to online shopping respondents are more comfortable with retail
shopping as they
o Are already familiar with the retail outlets situated near their houses.
o Believe in touch and feel factor
• The image of the brand, when purchased through internet, enhances as compared to
the purchasing from a retail store.
ANNEXURES
BIBLIOGRAPHY

• Wiki.answers.com
• http://www.harrisinteractive.com/NEWS/newsletters/clientnews/2006_Newgistics.p
df
QUESTIONNAIRE

Dear respondent,
The questionnaire below has been designed to study the EMERGING TRENDS IN
ONLINE SHOPPING FOR THE RETAILERS in India. Kindly fill in the required
information which would be used for purely academic purpose and would help me in
completion of my study.
1. From where do you generally purchase garments?

• Retail

• Online

• Both

2. Did you ever purchase any product from internet?

• Yes

• No

3. Which products did you purchase from internet?

• Garments

• Electronic items

• Skin care products

• Accessories

• Any other………………….

4. According to you people purchase:

• New products online

• Repeat orders
• Both

5. Which shopping is more comfortable to you?

• Retail

• Online

6. Which shopping is able to provide information more convincingly?

• Retail

• Online

7. Which shopping is more reliable?

• Retail

• Online

8. Which shopping is more convenient?

• Retail

• Online

9. Image of the brand becomes better when purchased through

• Retail

• Online

10. Reasons for purchasing through retail

1 2 3 4 5
Ease of shopping
Cash payment
Variety & quality
Convincing
Time saving

11. Reasons for purchasing through internet

1 2 3 4 5
Ease of shopping
Electronic payment
Variety & quality
Convincing
Time saving
12. Reasons for not purchasing through internet

1 2 3 4 5
Difficult to
shop/search
Electronic payment
Cannot be
experienced
Non-availability
Time consuming

13. Reasons for not purchasing through retail

1 2 3 4 5
Difficult to
shop/search
Cash payment
Non-availability
Time consuming
14. Given the options, which would be the preference for shopping and when?

• Retail (when-…………………………………..)

• Online (when-…………………………………..)

15. Do you think online shopping may be a source of information?

• Yes

• No

16. Which of the following do you know provide the online sevices?

• Westside

• Pantaloons

• Stoppers Stop

• Any other……………………….

17. Kindly tick the most relevant parameters to make online retailing more user friendly
1 2 3 4 5
Enlarged image
Payment on delivery
Product availability
Sizes available
Colors available
18. According to you which of the following adjectives best describe the person
purchasing online?
• Professional/housewife (not relevant)

• Traditional/modern (not relevant)

• Young/old (not relevant)

PERSONAL DETAILS
19. People making most of the purchases through retail are aged between

• 15-25

• 25-36

• 37 & above

20. People making most of the purchases through online are aged between

• 15-25

• 25-36

• 37 & above

21. Occupation
Business Service Professional Student Others

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