Muhammad Syed

Aftab Ahmad

Mudasir Hussain Zeeshan Raza

Muhammad Abir

Hussain

 Direct

Indirect
Competitors
Blue Charge Battery

Competitors
Speed Red Bull

Twister

 Our

Product target the energetic and

healthy market segment, the consumers of

this Product are well aware to the

screaming function of the product.

Age
0-14 years: 39% 15-64 years: 56.9% 65 years and over: 4.1%

Gender: Anyone Family size: 2, 3-4, 5+ Income: Rs.10,000+

We target the customers who believe

in quality and economy, regular users are also our target.
Benefits: Energetic product User status : Regular user

Gulberg Town Al- Fateh Lahore Cantt Hyperstar

Model Town
Makro Allama Iqbal Town Haideri Store & Raheem Store Data Ganj Baksh Town Akbari Discount Shopping Store & Butt Super Store

Material Labour Packing and labeling

26% 18% 11%

Distribution
Advertisement Taxes

11%
10% 16%

Profit
Total price

08%
100%

Price of 250ml Rs. 140/- only

Direct Competitors
Drinks
Speed
Red Bull

250ml
Rs. 150/Rs. 120/-

Twister

Rs. 130/-

Indirect Competitors
Drinks

250ml

Blue Charge
Battery

Rs. 160/Rs. 180/-

Minimize total distribution costs Determine the best channels for each segment Objectives may vary with product characteristics
e.g. Perishables, Bulky Products, Non-standard

items, Products Requiring Installation & maintenance

Low-cost as a competitive advantage

Also suffer from sustainability

Brands as competitive advantage

Only if you are a strong brand

Marketers are turning more and more to channels

as a competitive advantage e.g. Dell Computer

Source: The Channel Advantage by Friedman and Furey

Manufacturers

Marketing Agents
Retailers/Wholesalers/Distributors Sports Grounds/ Stadium Big Shopping Malls

Retail Stores

Youngsters / Teenagers

17