Business Plan Authored by: Samantha Mathews February 4, 2014

Executive Summary

As a society, children are a vital part our lives. They are the people who will carry on our history and care for us when we are older. While they are young it is vital that we give them every advantage that we can. This should include excellent education. The foundation for learning starts in the early years. There is a high need for quality programs to set a strong foundations for our childrens educational career. Sunnyside Child Care is a program that treats each child as an individual and caters to individual learning styles. The program is a child centered approach that will give children a wonderful and powerful start in their education. Our goal instil a life-long love for learning in our students.

Part 1: Introduction

A.

Introductory Statement

Sunnyside Child Care is an early childhood care and learning facility that offers innovative programs led by a caring, knowledgeable staff to provide children with a safe and nurturing home away from home. The caregivers at Sunnyside understand each childs growing curiosity and expanding imagination and cater to each individual with respect, support, and challenge. Sunnyside Child Care understands how crucial a childs early years are in terms of development, which is why we greet each childs new phase with enthusiasm. The Programs at Sunnyside Childcare are created with each individual child in mind. It is understood that children follow fairly predictable stages of growth, socialization and intellectual development. Our program allows room and opportunity for growth, friendship, and learning for all children. B. Mission

The mission of Sunnyside Child Care is to provide a positive, developmentally appropriate learning experience for children. Our goal is to provide a meaningful learning experience that develops the Whole-child and creates a life-long passion for learning. C. Services

Sunnyside Child Care provides full-day, year-round, group child care for families near the Hamburg New York area. We will be open Monday Friday from 6:30am 6:00pm. Sunnyside provides care for children who are six weeks five years of age as well as a before and after school program and summer care for school age children ages 6-12 years. Sunnyside provides two daily snacks and a well-balanced lunch that meets the nutritional requirements for optimal physical growth. After one year of service Sunnyside Child Care will seek NAEYC accreditation. Sunnyside Child Care is a green, environmentally friendly facility. We will accommodate families using cloth diapers

Part 2: Industry Analysis / Need

A.

Needs Assessment

To calculate the need for my Early Care program I will first check the latest census from Hamburg and surrounding towns to gather information regarding the population. Information I need will include: Median Age, Median Income, and Number of births in the area. The census will tell me how many children under the age of five live in my target area as well as the average income of families. To gain further knowledge of family needs in the area, I will send out a survey to families about child care needs. I will need to know how many families either dont need care or are happy with the care they have. The information gathered from this research will determine if there are enough potential consumers for my business. B. Town census Mail in Survey Child Care Trends

With the growing number of working families there is a need for quality early childhood care. Sunnyside Child care agrees strongly with NAEYC that every young child deserves excellent early childhood education. Sunnyside Child Care will not only meet state standards but will meet the standards set forth by NAEYC. Early childhood education has affects children in their future academic and social success. Children should be introduced to learning in a positive way that creates a lifelong love for learning. Sunnyside Child Care believes in play based learning that is both child centered and fun. We also feel it is important from learning experiences to happen in various group sizes so the children can learn social skills for any situations. Guiding children through positive peer interactions helps children to gain an understanding of social skills and cues that they will use for the rest of their life. NAEYC states that everyone needs to work together to build a successful future for young children. Sunnyside Child Care is a place not just for children, but for families. We think it is vital to work with families as a team to create the best possible experience for families. Sunnyside Child Care has a staff that is both educated in Early Care and Education and has a passion for working with families to develop and guide successful children. With so many working families it is important to create care that is accessible to many families. Sunnyside Child Care is a high quality, affordable program.

Part 3: Organization

A. Licensing and Programming Sunnyside Childcare is committed to excellence and believes that starts with a dedicated, knowledgeable staff. Our Director, Samantha Mathews has a Bachelors degree in Education and ten years of experience working with children as both a teachers assistance and Lead teacher. All of Sunnyside Child Cares lead teachers have an Associate degree in early childhood education or related field. They are also required to have at least one year of experience working in a classroom. All lead teachers are certified in First Aid, CPR, and MAT and must complete a minimum of fifteen hours of professional development and training each year. All teacher Assistants must have a high school diploma or be in the process of completing one. They will be required to be certified in First Aid and CPR as well as complete fifteen hours of professional development and training each year. Sunnyside Child Care is licensed by the NYS Office for Children and Family Services. After one year of service Sunnyside Child Care will begin the self-study process with the intention of receiving NAEYC Accreditation status. Sunnyside Child Care strives to create a positive and meaningful kindergarten readiness program. It is our goal to prepare children for future academics and give them the tools to be successful. Therefore, we utilize the NYS Core Competencies for Early Childhood Educators as well as the Early Learning Frameworks established by Head Start.

B. Organizational Chart

Classroom

# of Children

Lead Teacher

Assistant Teachers

Other: Student Teachers, Volunteers 1 1 1

Infant Room Young Toddler Room Older Toddler Room Beginning Preschool Room Preschool Room School Age Room

8 12 12

1 1 1

1 2 2

18 21 20

1 1 1

2 2 1

1 1 1

Part 4: Marketing

A. Marketing Plan I will use a range of marketing strategies that will vary in cost. My location in on the main street in town and will be seen by a lot of people. People who notice the new business may take interest and google my program name. I will have a website that they will be able to go on and research what Sunnyside Child Care has to offer. I will also utilize many of the local business that will allow me to leave flyers at their locations for their customers to see. I will leave flyers on cars in town. Before I open my center I will host an open house. I will advertise this in the local paper and I will have a sign outside my location with balloons. Sunnyside Child Care will also feature a booth at the annual Burger Fest in Hamburg. Sunnyside Child Care will also have a brochure mailer that we will send to people who call in wanting more information.

B. Originality Sunnyside Child Care stands out because it is a green program that accepts and accommodates families using cloth diapers. Cloth diapers have been a growing trend. After a year of service Sunnyside Child Care will seek NAEYC accreditation. We will be the only NAEYC accredited child care center in the Village of Hamburg. This will set us apart from our competitors because it will be a symbol of excellence. Sunnyside Child Care goes beyond just caring for children. We are a facility that really cares about educating children in the best way possible. Sunnyside takes a child centered approach. We believe in catering to individual learning styles and giving children the tools for educational success. At Sunnyside Child Care we not only teach children, we instil them with confidence that they will use later in life. Sunnyside is also not a place for just children, but for families. We believe in helping and guiding families to the best of our abilities. This includes holding parent learning nights and offering parents resources when they are in need. The staff at Sunnyside is trained to not only look at the needs of the child, but also the needs of the family. We are not just a child center, but a family center.

Part 5: Finances A. Operating Budget

Expense Rent Monthy Yearly 4,000.00 48,000.00 Income Tuition F/T Monthly Yearly
60,520.00 726,240.00

Salaries Taxes (Salaries)

45,683.34 548,200.00 6,765.17 81,182.00

Tuition P/T Monthly Yearly

8,000.00 96,000.00

Utilities: Gas Electric Phone + Internet Trash Removal Snow Removal Supplies: Art & Craft Office Paper Products Food Housekeeping Dues Training Maintenance Equipment Insurance: Liability Workers Compensation Health (staff) Misc: Bnk Charges Payroll Service Petty Cash Transportation Public Relations Licences & Fees
Total Expenses

1,000.00 12,000.00 300 3,600.00 95 100 60 1,140.00 1,200.00 720

Registration Fee Yearly

5,450.00

125 1,500.00 50 600 62 744 2,500.00 30,000.00 360 4,320.00 16.7 200 50 25 200 2,400.00 600 300

Sunnyside Child Care

Total Income: 827,690.00

Tuition & Registration Fees

Total Expenses: 779,926.00 Per Pupil Cost: 137.60

To meet expenses / operate

Weekly Tuition Fee: F/T - 170 P/T - 100

Profit: 47,764(yearly)

2,000.00 24,000.00 50 600 900 10,800.00

20 260 120 100 125 26.7

240 3,120.00 1,440.00 1,200.00 1500 320

64,993.00 779,926.00