When I asked people what other business do they go to I found out that McDonalds is their faviroute

second choice out of all that is around. based on the evidence I found out that McDonalds are my
main competitors.



Most people said that they would buy chicken from OFC if it was to open and that it is their faviroute
meal. I think that the price of chicken should go higher as more people are going to buy it.



0
5
10
15
20
25
30
35
burgerking mcdonalds kfc chicken cottage
What other businesses do you go to?
customers
0
5
10
15
20
25
chips chicken bbq pizza
What would you buy from OFC?
customers

The majority of people said that OFC should open in the evenings whilst the least said that it should
be open in the afternoon. This shows that OFC should be a restaurant that opens at different times
to other restuants.



Most people said that their transport links are bad in their local area including buses, trains etc. This
shows that it would be difficult for most people to come to my restaurants as transport links are
bad.

18
18.5
19
19.5
20
20.5
21
morning afternoon evening
What time do you thnk OFC should
open?
customers
0
5
10
15
20
25
bad good alright
How is the transport in your area?
customers

Most people said that they would spend 20-30 on OFC if they were to come there. The least
amount of people said they would spend 30-40 on OFC. this shows that there should be more items
on sale at prices around 30-40.


The least amount of people in my questionnaire said that OFC should promote their offers by meal
deals with the same amount that said I should promote it another way. This shows that my offers
should go online.


customers
0
5
10
15
20
0-10
010-20
20-30
30-40
40-50
50+
How much would you spend on OFC?
customers
0
5
10
15
20
25
online buy 1 get 1
free
meal deals other
How do you think OFC should
promote their offers?
customers

The majority of people who answered my questionnaire said that I should promote my business by
leaflets. 25 people recommend that it should be leaflets. This tells me that leaflets should be used to
advertise my business.


Most people in my questionnaire went out every day of the week. The amount that said they went
out every day was 20 out of 60.this tells me that OFC should be open everyday of the week.

0
5
10
15
20
25
30
poster leaflet billboards other
How do you think i should advertise
OFC?
0
5
10
15
20
25
everyday every 2 days every week every month
How often do you go out?
customers

This graph shows me that 19 people live between 0.25-0.50m away from OFC.this tells me that OFC
is a business that is local to the people who answered my questionnaire.


The graph indicates that more females answered my questionnaire rather than men. This tells me
that OFC is a business that should be more female type.

0
2
4
6
8
10
12
14
16
18
0-0.25 0.25-0.50 0.50-0.75 0.75-0.99 1+
How far do you live from OFC?
customers
0 5 10 15 20 25 30 35
male
female
What gender are you?

This graph shows that 21 out of 60 people earn 10000-20000 which was the highest in the
questionnaire. This tells me that lots of people have quite low incomes so OFC should be cheaper.


The graph shows that 35 people out of 60 said that they are married which was the highest
out of all. This tells me that OFC is mostly going to be used by married couples.

0 5 10 15 20 25
0-10000
10000-20000
20000-30000
30000-40000
50000+
How much do you earn?
0
5
10
15
20
25
30
35
40
married single other
What is your status?
customers

The graph shows that 16 people earn 21k-35k which was similar to people who earn 36-49k which
was also 16 people. This indicates that most people going to coming to OFC have good salaries.
0
2
4
6
8
10
12
14
16
0-10k 11k-20k 21k-35k 36k-49k 50k+
What is your average income?
customers