CONSUMER BEHAVIOR

GROUP MEMBERS

M. Ahsan Hashmi 2998
Rehan Samar 2253
Ahsan Mehmood 2259
Mian Usman 2264
SONY XPERIA TABLET Z (AD)

The Ad of Sony Xperia Tablet Z as following
having most things to be covered which relate
with the consumer Behavior, perception, attitude,
personality .
SONY XPERIA TABLET Z (AD)

The Sony Xperia Tablet Z is a specialty
product, relating with the lifestyle of a
person, including interest of a person.
TURN TO:
REHAN SAMAR
SONY XPERIA TABLET Z


It is really
comfortable, to fit
with his perception to
have such product.


SONY XPERIA TABLET Z



IR Remote refers to
feeling relax by
having infrared
remote control.
SONY XPERIA TABLET Z



Related to Social
consensus or
influence.

Uses of Emotional
appeal.
TURN TO:
AHSAN MEHMOOD
SONY XPERIA TABLET Z



Impressive design
relate with the
Physical Appearance.


Upscale image
labeling black color.

SONY XPERIA TABLET Z



It relate with the
expression of core
values and
personality traits.
.
.
.
.
.
TURN TO:
MIAN USMAN
SONY XPERIA TABLET Z

Showing the Brand
Reliability,
Intelligent.


Emphasize more on
the product features
relate with the
inspiration to buy.

SONY XPERIA TABLET Z

HD Display Color, The main thing is that it is toughened
and should resists scratches.
Relate with the Attitude possesses attributes; Screen
reflectivity, Color Saturation in an consumer mind link with
cognitive Component.


SONY XPERIA TABLET Z

It relate with the
Consumer
Innovativeness,
those who are open to
new ideas and to be
among the first to try.