Questionnaire

Dear Respondents,
I B S PATIL student of MBA IV semester ,BEC DOMS BAGALKOT have
undertaken a project titled Effectiveness of Promotional offers at Big Bazaar, belgaum.
Hence I request your kind co-operation by sparing your precious time in answering the
following questions and providing information.

(Please mark)

1) Are you aware of promotional offers at Big Bazaar? (If No, please go to question No. 3)

Yes No


2) If yes, what was the mode of communication?

TV News Paper Hoardings


3) Did you notice/ hear about the promotional offers today?

Yes No


4) How frequently you visit Big Bazaar

Occasionally Once in a month Once in a week

Daily As and when required



5) The Promotional offers at Big Bazaar are attractive and induce me to make a purchase?

Strongly Agree Agree Neither Agree/ Nor Dis-agree Dis-agree Strongly Dis-agree



6) For which range of products/brands you expect promotional offers? (Please Rank from scale 1being high to 4
being lowest)

Clothing Groceries Electronic items Furniture



7) Have you availed any offers during your recent visits? (If No, please go to question No. 9)


Yes No


8) What did you opt for?

Discount offer Free offer


9) Do you communicate offers at Big Bazaar to your friends/relatives?

Yes No


10) Where do you find the following better (please mark)

At Big Bazaar At other Retail shops
Price
Quality
Product range
Promotional Offers
Ambience


11) Do offers make you feel like visiting Big Bazaar again?

Yes No


THANK YOU